BRAND STYLE GUIDE
© 2019 HAYDEN MACHINERY. All rights reserved.
HAYDEN M MACHINERY
EST.2008
LOGO CONSTRUCTION x/3
HAYDEN MACHINERY MACHINERY x/3 (safe space)
x height
x/2
x/3
x/3
x/3
EST.2008 x/3
x/3
x/3
BRAND STYLE GUIDE
LOGO VARIATIONS FULL LOGO
HAYDEN M MACHINERY
HAYDEN MACHINERY
HAYDEN M MACHINERY
EST.2008
EST.2008
EST.2008
LOGO MARK
EST.
H M
2008
EST.
H M
EST.
2008
H M
2008
INADMISSIBLE VARIATIONS 8 00 T.2 ES
HAYDEN M MACHINERY
EST.2008
Avoid changing the colors or mix & match the colors of the logo.
Avoid stretching or compression the logo.
HAYDEN MACHINERY www.haydenmachineryllc.com
EN ERY D Y IN HAACH M Avoid rotating the logo.
HAYDEN M MACHINERY
EST.2008
Avoid adding effects like shadows, dimensions, and gradients to the logo.
COLOR PALETTE
PANTONE 605 C R: 224 G: 204 B: 0
PANTONE 7691 C
PANTONE BLACK 6 C
R: 0 G: 96 B: 152
R: 16 G: 24 B: 32
WHITE R: 255 G: 255 B: 255
BRAND STYLE GUIDE
TYPOGRAPHY PRIMARY TYPEFACE PLUM AD ITALIC The inspiration for Plume’s distinctive character shapes came from the almost romantic elegance of the italic forms found in very early typewriter fonts. The potential softness is, however, tempered by the application of contemporary design principles which combine beauty with utmost functionality. At large sizes the subtle, varied, and often voluptuous design details come into play, but at small sizes Plume is robustly legible, making it an ideal typeface for a magazine or a corporate identity where a touch of playfulness is required. Designed by Bruno Maag. Foundry by Dalton Maag.
ABCDEFGHIJ KLMNOPQRS TUVWXYZ
HEAD Plum Ad Regular All-caps Left aligned / Centered
MACHINERY SALES, SERVICE & PARTS
SUBHEAD Open Sans Extrabold Left aligned / Centered
Ask about our money back guarantee
BODY Open Sans Regular Left aligned 1.2 line-height
HAYDEN MACHINERY www.haydenmachineryllc.com
Hayden Machinery is an independent heavy equipment dealer headquartered at the heart of the United States in SpringďŹ eld, Missouri. While proudly renting, selling and supporting used equipment on both the wholesale and retail markets all across North America and around the world; Hayden Machinery also represents quality new products such as Kobelco Excavators, Bell Trucks, Atlas Copco Hydraulic Attachments and Kawasaki/KCM Wheel Loaders.
BRAND IMAGERY BRAND PATTERN
BRAND STYLE GUIDE
BRAND APPLICATIONS
HAYDEN MACHINERY www.haydenmachineryllc.com