Hayden Machinery Brand Style Guides

BRAND STYLE GUIDE

© 2019 HAYDEN MACHINERY. All rights reserved.

HAYDEN M MACHINERY

EST.2008

LOGO CONSTRUCTION x/3

HAYDEN MACHINERY MACHINERY x/3 (safe space)

x height

x/2

x/3

x/3

x/3

EST.2008 x/3

x/3

x/3

BRAND STYLE GUIDE

LOGO VARIATIONS FULL LOGO

HAYDEN M MACHINERY

HAYDEN MACHINERY

HAYDEN M MACHINERY

EST.2008

EST.2008

EST.2008

LOGO MARK

EST.

H M

2008

EST.

H M

EST.

2008

H M

2008

INADMISSIBLE VARIATIONS 8 00 T.2 ES

HAYDEN M MACHINERY

EST.2008

Avoid changing the colors or mix & match the colors of the logo.

Avoid stretching or compression the logo.

HAYDEN MACHINERY www.haydenmachineryllc.com

EN ERY D Y IN HAACH M Avoid rotating the logo.

HAYDEN M MACHINERY

EST.2008

Avoid adding effects like shadows, dimensions, and gradients to the logo.

COLOR PALETTE

PANTONE 605 C R: 224 G: 204 B: 0

PANTONE 7691 C

PANTONE BLACK 6 C

R: 0 G: 96 B: 152

R: 16 G: 24 B: 32

WHITE R: 255 G: 255 B: 255

BRAND STYLE GUIDE

TYPOGRAPHY PRIMARY TYPEFACE PLUM AD ITALIC The inspiration for Plume’s distinctive character shapes came from the almost romantic elegance of the italic forms found in very early typewriter fonts. The potential softness is, however, tempered by the application of contemporary design principles which combine beauty with utmost functionality. At large sizes the subtle, varied, and often voluptuous design details come into play, but at small sizes Plume is robustly legible, making it an ideal typeface for a magazine or a corporate identity where a touch of playfulness is required.

Designed by Bruno Maag. Foundry by Dalton Maag.

ABCDEFGHIJ KLMNOPQRS TUVWXYZ

HEAD Plum Ad Regular All-caps Left aligned / Centered

MACHINERY SALES, SERVICE & PARTS

SUBHEAD Open Sans Extrabold Left aligned / Centered

Ask about our money back guarantee

BODY Open Sans Regular Left aligned 1.2 line-height

HAYDEN MACHINERY www.haydenmachineryllc.com

Hayden Machinery is an independent heavy equipment dealer headquartered at the heart of the United States in SpringďŹ eld, Missouri. While proudly renting, selling and supporting used equipment on both the wholesale and retail markets all across North America and around the world; Hayden Machinery also represents quality new products such as Kobelco Excavators, Bell Trucks, Atlas Copco Hydraulic Attachments and Kawasaki/KCM Wheel Loaders.

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HAYDEN MACHINERY www.haydenmachineryllc.com