PREPARED BY DICK APPLE SUPPER CLUB ERIK STOLHANSKE & BRICK, INC.
BE
PROPOSAL
ADDRESS: 10 S 5 TH STREET, MINNEAPOLIS, MN 55402 TEL: 612-386-3860
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EMAIL: RANDOLSHEK@TRYBRICK.COM
DREAM BIG.
WHY THE TIME IS MEOW FOR INSPIRE BRANDS-
LETTER FROM OUR CREATOR 2
RIPPED FROM THE NEW YORK TIMES
ERIK STOLHANSKE
The Streaming Era Has Finally Arrived. Everything is About to Change.
for telenovelas, AeroCinema for aviation documentaries, Shudder for horror movies, Horse Lifestyle for equine-themed content. (Offerings include a series called “Marvin the Tap Dancing Horse.”)
Once a generation, Hollywood experiences a seismic shift. It is happening again. (By Brooks Barnes Nov. 18, 2019)
While all this was happening, however, the three biggest old-line media companies — Disney, NBCUniversal and WarnerMedia — largely stayed on the sidelines.
LOS ANGELES — Every three decades, or roughly once a generation, Hollywood experiences a seismic shift. The transition from silent films to talkies in the 1920s. The rise of broadcast television in the 1950s. The raucous “I Want My MTV” cable boom of the 1980s.
When it became clear that protecting their existing business model was more perilous than embracing the future, no matter now disruptive in the near term, they would act.
It is happening again. The long-promised streaming revolution — the next great leap in how the world gets its entertainment — is finally here.
That time is now. And everything is changing. Richard Greenfield, a founder of the LightShed Partners research firm, wrote in a client note. “Virtually every ambitious, must-see TV show is headed for a direct-to-consumer platform, with TV/basic cable taking the proverbial leftovers.”
Streaming services, of course, have been challenging the Hollywood status quo for years. Netflix has grown into a giant, spending $12 billion on programming this year to entertain 166 million subscribers worldwide. There are 271 online video services available in the United States, according to the research firm Parks Associates, one for seemingly every predilection — Pongalo
SO IT BEGS THE QUESTION - WHY NOT MAKE YOUR DIRECT-TO-CONSUMER PLATFORM ARBY’S PLUS? 3
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CONCEPT Playing off the new streaming services being launched this year like Disney Plus and Apple TV Plus, create the sitcom - Dick Apple’s Supper Club - for direct-to-consumer distribution at arbys.com a.k.a. Arby’s Plus. What we love about it is that Arby’s can not only play a role in shaping the original comedy content from the beginning with creator Erik Stolhanske (Super Troopers, Beerfest) and the creative geniuses at Fallon, but Arby’s (or any Inspire brand of choice) can be a character in the half hour sitcom. Perhaps Arby’s is trying to start a new line of ‘Lakeside Restaurants’ and wants to buy Dick Apple’s Supper Club and turn it into an Arby’s or Buffalo Wild Wings? Arby’s or BWW then becomes a character in the plot line over the course of the season.
AN ESTABLISHED BR AND. CREATOR, ERIK STOLHANSKE Stolhanske is an actor, writer, producer, and member of the comedy group Broken Lizard. He has co-written, produced, and starred in all of Broken Lizards’ films – including Beerfest, Puddle Cruiser, Super Troopers, Club Dread, The Slammin’ Salmon, and Super Troopers 2. He is best known for his role as “Rabbit” in the hit cop-comedy, Super Troopers. Using the crowd-sourcing site Indiegogo, Broken Lizard raised more than $4.5m from fans to make Super Troopers 2 – the sequel to Super Troopers. The movie was released by Fox Searchlight in theaters nationwide on April 20th, 2018. And, on Friday, April 20th, 2018 Super Troopers 2 was the #1 movie in America.
What’s exciting about this opportunity is that if we launched Dick Apple’s Supper Club on Arby’s Plus (or BWW Plus) it would be a unique singular event which press would want to cover.
Super Troopers 1,407,856 Broken Lizard 370,134 Erik Stolhanske 91,120 Super Troopers 36.8K Broken Lizard 69.5K Erik Stolhanske 45.9k Super Troopers 15.3K Broken Lizard 52.8 Erik Stolhanske 30.8K Total followers to promote show = 1,906,124. Estimated to reach 2M+ by time of show.
W HEN LAUNCHED Working with Fox Searchlight this past 4/20/18 to successfully open Super Troopers 2, I learned the importance of having ‘an event’ to launch an opening.
FOLLOWERS
fi rst viewing of the show and a once in a lifetime opportunity to meet the writers and actors of the show. After its restaurant premiere, the show could live exclusively on the Inspire brands websites, drawing traffic to the brands sites - increasing awareness and selling product.
The opening Yellow Carpet could be at a Buffalo Wild Wings restaurant where the actors are at the premiere. Customers can come to the restaurant that night for a meal, the
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ADDITIONAL SPONSORSHIP OPPORTUNITIES APPETIZER
SIDE
“Brought to you by….” Could have fun with the kitchy old soap opera convention of “Brought to you by…” at the beginning.
Product placement in the show. A good example is the new Apple TV Plus original show ‘The Morning Show’. Joe Flint and Tripp Mickle for The Wall Street Journal: “Apple Inc.’s flagship television series “The Morning Show” is a glossy, star-studded program designed to draw subscribers for its new streaming service. The show also, it turns out, doubles as an extended commercial for the gadgets that drive the company’s business. Apple products are visible in an average of 32 camera shots per episode, and an Apple logo is visible in a third of those shots, according to a Wall Street Journal tally from viewing all 10 episodes of the first season.”
BIG PLATES
Products or restaurants can be part of the comedic dialogue. For example, which is better Arby’s curly fries or potato cakes? Perhaps word gets out that Arby’s is discontinuing their potato cakes and the fictional town of Birch Bottom holds a vigil. There is lots of funny opportunity for this.
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W HAT THE SHOW IS ABOUT
CHAR ACTERS
The show is about a family of friends
DICK APPLE
and a sense of community that’s
60s. The Host with The Most. The club’s
fostered week in and week out at Dick
owner, and the most gracious man who
Apple’s. Think Cheers meets a Midwest
lives to please. he never met a problem
Supper Club.
that a box of steaks couldn’t fix. PEPPER (PRUDENCE) BIRCH PHUNDT
THE SHOW
The Over-Confident Optimist. Very sure
W HAT WE LOVE ABOUT IT
of herself, yet almost always wrong.
It’s a comedy we haven’t seen before.
The Regimented Realist. The voice of
Familiar, instantly likable characters
reason. The logical smart one.
that are anything but stereotypical.
NAN (NANCY) HAMMQUIST
All set in a world we’ve heard about
The Repressed Gossip. She shares other
but never really explored-- The Supper
people’s passions, but keeps her own
Club.
desires secret.
We’re captivated by the unexpected
BUZZ (ROBERT) DILLARD HAMMQUIST
conversation. The discussion is quick,
The Gullible Good Guy. Quick to help
varied, and hilarious. No topic goes
or lend a hand, but never fully knows
unexplored.
what ‘s going on.
Watching Supper Club feels like a kid
DODO (DORIS) PEACH
getting to sit at the grown-up table for
The Wasted Waitress. A server that
the first time and discovering the adults
has been with Dick since he opened the
we thought were conventional, are more
place. Everyone knows she is drunk
funny, weird, and idiosyncratic than
most of the time, but her charm never
we could ever imagine.
fails to get her off the hook.
It’s like seeing your grade school
SYD (SYDNEY) POST
teacher at the grocery store buying
She is the Bartender at Dick’s and his
condoms. You’re surprised by their
Second in Command. She is an ex-marine
humanity, and mesmerized by their
and by far, the calmest and coolest
depravity. You can’t look away. You
person in any room.
have to know more.
MARTHA BUTTERFIELD
CHUCK (CHARLES) PHUNDT
THE MAGICAL HISTORY OF ‘THE SUPPER CLUB’ From the dawn of humanity until June 15th, 1928, the term “supper club” meant only one thing: a heavy stick to kill your meat for supper. But all that changed when inspiration hit the Midwest’s own Lawrence Frank. “I’ve got it!” said Larry. “I’ll combine live entertainment with a place that serves food!” And a new Friday night tradition was born.
Capable, overworked, part-time
SETTINGS We see this taking place primarily at Dick Apple’s Supper Club. Lakeside. On the majestic edge of the beautiful, fictional small town of Birch Bottom. Just like a beloved lakeside Cheers, infinite scenarios can be played out in the booths of the main dining room. We also see action taking place in the kitchen, stock room, powder room, coat check room, back alley, lounge area, front entrance, parking lot and the docks. Other possible locations that take us outside to see the town: The Hammquist Resort, Birch Lake, The Birch Bottom Savings and Loan, The Birch Family Museum, Birch Bottom City Hall, and The Phundt family home.
employee at every shop in town.
THE CAMEO KICK! Select episodes feature a well-known celebrity/athlete/musician that visits/lives in the town and interacts with the main characters to varying degrees. Whether it’s the famous baseball player Justin Morneau playing the character of “Dustin Boudreaux, Birch Bottom’s Tallest Horse Jockey with
It wasn’t long before the Supper Club was king, giving Americans everywhere the chance to eat prime rib, enjoy a musical floor show, and develop life-long friendships all under one roof.
International Fame and Local Roots” saying a few lines, or a “Maria Bamford type” playing “The Chocolate Goddess” where she is featured heavy in the episode, or a “LaVerne Cox type” playing the “Chair of the Ladies Auxiliary Club”. The options are limitless, and undeniable.
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This is the magic. This is what’s on the menu at Dick Apple’s Supper Club!
11/22/2019
W W W.DICKAPPLESSUPPERCLUB.COM
10 S 5 TH STREET, MINNEAPOLIS, MN 55403