FULL BUSINESS DIGITAL INNOVATION UNDERGRADUATE TRACK

Reichman University’s Arison School of Business is proud of its intensive Full Business Digital Innovation undergraduate track. This unique program is designed to give students the skills and knowledge they need to succeed in the high-tech industry, equipping them with a competitive advantage that will make all the difference when applying for marketing, management, and even entrepreneurial positions.

The Digital Innovation track is structured around two core themes: data science and digital product development. In the data science component, students gain a deep understanding of the technical aspects of the field, learning programming languages such as Python and SQL, and gaining hands-on experience working with data and building machine learning models. This enables them to effectively communicate with tech and R&D teams, and manage the development of businesses based on advanced technology solutions.

The digital product development component includes courses such as UI/UX, product management, mobile app development, and web development. Through these courses, students develop a portfolio of realworld projects and gain an in-depth understanding of the technical components that are a must in the digital transformation of businesses, including the business and marketing aspects of utilizing these technologies. This prepares them for a wide range of roles in the high-tech industry, including data analysts, product management, and brand management.

Reichman University is committed to providing students with the skills and knowledge they need to thrive in the fast-paced, constantly evolving world of technology. The Digital Innovation track is an exciting upgrade to its offerings, and the University is confident that students will benefit greatly from this program.