Bryce Ellis-Butler

How did you get your start in marketing?

I look after all things digital marketing for CV Media and Signage for existing projects and new e-commerce ventures that the business is exploring. If we rewind a few years, my career in marketing started as soon as I finished school where I interned at a retail consultancy that specialised in e-commerce. I spent most of the time working on e-commerce websites, launching traditional brick-and-mortar retail locations into the online space, and optimising their marketing processes at the same time. Being an intern, and growing into a full-time position, this was a huge learning experience that really opened my eyes to the capabilities of e-commerce and how big the market truly is. You can sell your product to literally anyone in the world and that was super interesting for me.

Digital Marketing Executive CV Media and Signage

What’s it like balancing work and life at CV Media and Signage?

Work-life balance is in their mission statement – They really do prioritise balance and benefits in the office. We have a gym, free breakfast at work, salary sacrifice; there are a lot of perks. In addition to that, they are also very pro-personal development and give you the tools to pursue courses or events to help you grow in your career.

Tips for aspiring marketers?

Get comfortable with being your own teacher. It helps to have someone look over your shoulder and point you in the right direction but there are a lot of resources online that you can use. Going to university is good, but honestly, even without university you can learn so much and gain so many skills in digital marketing by being curious and applying yourself to online courses (reputable ones of course!). You can learn so much but the caveat to that is to make sure you apply the learning.

There was a pivotal moment with this company that blew my mind. Keep in mind it was 2015, so this is old news now, but being able to see real-time Google Analytics on our client’s website of where their visitors were located, how long they spent on each page and so on was a ‘wow-moment’. It took all the guesswork out of marketing for me and as a very analytical and data-driven person, I found it fascinating. Being able to hypothesize and test based on data from your website is my kind of fun. After that moment I realised that I wanted to pursue a career in marketing, specifically specialising in e-commerce.

What are some challenges of working in digital marketing?

An ongoing challenge for anyone who’s in marketing – especially e-commerce – is keeping up. It can almost be overwhelming at times the amount of innovation that happens in the digital marketing world. You really need to love learning new things to stay up-to-date in marketing.

When I say I work in digital marketing, a lot of people say, ‘what does that entail?’, and really, it can be so many different things. I know there is the saying ‘jack of all trades, master of none’, but I think that having a bit of knowledge on everything and being able to do it relatively well is generally better than having one specific specialisation that you pigeonhole yourself in, particularly in digital marketing, it’s important to know how different systems capabilities and how they can be integrated. If you specialise only in email marketing, that’s all good (if the company needs email marketing) but if they suddenly don’t need it or there are changes to their digital marketing strategy, you’re left without a leg to stand on.