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ivor apparel
Entrepeneurial Project/Clothing Brand
Started a Government of Canada registered clothing brand business called “ivor apparel”. Developed skills in clothing production, advertisement/marketing, business managment, and ecommerce web development.
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Owner to Lead Designer
After Selling the business, I was brought on as the lead designer for the brand and tasked with rebranding.
The following images are the initial brand started in 2016, then the work behind creating a new design system and language. Currently a work in progress.
moodboarding aesthetics and collaberating while taking notes on what vision is being sought after
Defining brand identity with type scale, logo development, brand voice, colour schemes, missions, values, principles
