Persona Creation & HMW Development

“I want to ride more, I feel great when I do it. I just can’t be getting in accidents and it’s uncomfortable riding with cars on the road cause I’m smaller and have blind spots...” - Jimmy

The persona created embodied the analysis and results of primary and secondary research, a mature cyclist wanting to increase the frequency of their riding habits to increase their mantal and physical health. The present obstruction in them reaching their goal is their concern for their physical health and wariness of being involved in a cycling accident while riding on the road.

How Might We Development

• HMW create an enjoyable ride for mature cyclists who feel unsafe riding on city streets

• HMW reduce emotional stress for mature cyclists in urban cities wanting to ride more often

• HMW: make self-enjoyment more effortless for mature cyclists by integrating extended spatial awareness into the city cycling experience

• HMW: integrate spatial awareness into the city cycling experience for mature cyclists who leisurely bike rides to make focusing on self-enjoyment effortless