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ivor apparel
Entrepeneurial Project/Clothing Brand
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Started a Government of Canada registered clothing brand business called “ivor apparel”. Developed skills in clothing production, advertisement/marketing, business managment, and ecommerce web development.
Owner to Lead Designer moodboarding aesthetics and collaberating while taking notes on what vision is being sought after
After Selling the business, I was brought on as the lead designer for the brand and tasked with rebranding.
The following images are the initial brand started in 2016, then the work behind creating a new design system and language. Currently a work in progress.
Defining brand identity with type scale, logo development, brand voice, colour schemes, missions, values, principles
