Competitive Analysis +

Gap

Major competition: Garmin Varia and spatial awareness

Garmin is one of the largest fitness/outdoor technology developers in the world. Providing users with digital systems and reliable data for outdoor activities. Due to the company already having developed a similar technology, Garmin Varia, it was decided to design under their brand and develop the concept to focus on the challenge of a digital wayfinding solution leveraging the spatial awareness data.

Due to the company already having developed a similar technology, Garmin Varia, it was decided to design under their brand and develop the concept to focus on the challenge of a digital wayfinding solution leveraging the spatial awareness data.