Obstruction avoidance wayfinding solution for mature adult cyclists

Human Centered Design Course

Revised student group project for human centered design course

Tools: Figma, Adobe Illustrator, Adobe Photoshop, Fusion 360, Miro

HMW: Create an enjoyable ride for mature cyclists who feel unsafe riding on city streets

Problem Statement

Adults don’t feel safe riding bicycles in the Toronto Metropolitan area

The project is situated in reducing the psychological strain of cyclists ages 45-65 riding in the Toronto metropolitan area.

Cyclists in the demographic being researched perceive cycling as an activity that is beneficial to both their mental health and physical health. In contrast to this statement, participants stated seeing a decrease in frequency of riding over the past 20 years. The frequency of participation in cycling is observed to be in decline although it is beneficial to overall mental and physical health.