ANALOG IS TRENDY AGAIN

Analog cameras have become the most recent trend object. Several factors are responsible for the wave of enthusiasm. On the one hand, the continuing retro trend among young adults is causing increasing interest in buying old technologies. On the other hand, the photographers want to publish their analog shots digitally on social media in order to stand out from the crowd with their vintage-style photographs.

WHAT IS ANALOG PHOTOGRAPHY?

The term ‘Analogue Photography’ refers to photography using an analogue camera and film. Firstly, there’s the film camera, which means photographers can only take 36 shots at a time. There are different kinds of film: the 35mm one, the 110 (smaller format), the 120 (“medium format” and provides square imagery) and the instant film, used for Polaroids. The most common among these choices is 35mm film, which can be processed in your local photo lab, drugstore or supermarket. 35mm film comes in canisters and is characterized by its sprocket holes – little perforations which run along the edge of the film strip. 120 film, on the other hand, is larger and delivers square photos; this film doesn’t have sprocket holes. 110 format film is used with pocket cameras and produces small photos. Lastly, Instant photos do not require photo lab processing; they magically develop within a few seconds.

The film roll, just like a memory card for a digital camera, is removable. A roll of film is loaded into the camera and the magic begins once you start clicking: light interacts with the chemicals in the film and an image is recorded. Once all 36 photos are taken, the creative process continues inside the darkroom, sometimes also called photo lab. Once there, the photographer proceeds carefully, as there’s a series of other chemical reactions that involve the development of the filmstrip, the projection of the image onto photographic paper and the development of that image from it. Each of these steps greatly influence the final look of the image and while experiments are encouraged, there are also rules to be followed (because it is chemistry after all).

WHY IS ANALOGUE PHOTOGRAPHY SO FUN?

The idea of waiting for something makes it more exciting, which perfectly applies to analogue photography. There is no screen to check your photos and you’ll only see what you have captured after the film roll has been processed, scanned and printed. Ask any analogue photography devotee and they’ll tell you that the wait is part of the thrill.

Once you get into analogue photography, you’re sure to find it creatively fulfilling. Modern-day apps and software have tried to emulate the effects that you get with film photos, but nothing beats the original; it’s more rewarding when you create it yourself rather than with a filter. Of course, the results may vary (depending on the lighting conditions, the film and camera used and the mood of your photo lab operator, etc.) but overall the analogue look is unmistakable. Colors are richer, the saturation is more dramatic, and the film grain adds soul and character to your images, they seem to evoke nostalgic and dream-like memories. Each film is a combination of ingredients such as contrast, color, grain, saturation and skin tone. Film captures light differently than a digital sensor. Experimentation and the thrill of the unknown drive us in our love for analogue.

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