Special Editions 2015
Mechanicals Acceptable Formats
Levels & Dot Gain
• Preferred file format is PDF with embedded fonts using Adobe Acrobat Distiller • EPS (with fonts outlined) • Ad material created in Microsoft products, such as Publisher, Word or Corel WILL NOT be accepted. • Please make sure items such as black text are set to overprint images or colors.
Image Specifications • Use only PSD, TIFF, EPS or or high-quality JPEG • DCS file format is not acceptable • Images used on a web page (JPG, GIF, PNG) are generally low resolution and will not reproduce well in print • All color must be CMYK (convert all Pantone, RGB, Lab, Spot or Indexed Color to CMYK). Black and white images should be saved as greyscale. • Do not use 4-color, rich or registration black. All black objects should be 100% black and not include cyan, magenta or yellow. • EPS files must be saved with a preview (TIFF/8 Bit) and binary (ASCII) encoding • Scanned or digital images must be at least 300 pixels per inch (PPI) and as close to the intended finished print size as possible. Images increased over the 100% value will jeopardize the integrity of the pixels and reduce the print quality. • Use the ratios below for guidance on scanning input ratios and lines per inch output ratios. Output Ratio 100% 125% 150% 175% 200% 300% 400%
@90 LPI 180 ppi 225 ppi 270 ppi 315 ppi 360 ppi 540 ppi 720 ppi
Dot gain is the effect of halftone dots growing in area between the original film and the printed sheet. For example, newsprint allows ink to spread much more than glossy art paper, therefore altering the effective color levels. • All graphics and photo images printed on the Missoulian press reproduce at 90 lines per inch. • Newspaper dot gain is about 20% in Cyan, Yellow and Magenta. Black has a tendency to gain 25%. Below are settings for dot gain and level adjustments. Use these as a guide for preference settings. Find these settings in Photoshop - Edit>Color Settings
File Submission
Typography • Typeface size: Small type tends to lose definition at press stage. The Missoulian recommends that if you MUST use small text, do not use a font size below 6pt at 100% black only. • When type is reversed from color or used as color text we recommend a minimum of 12pt type. Understand that registration on such design is difficult and may cause the type to appear blurry. • Black text: All black text should be made up of 100% black only. If black text contains color components of CMYK, it can become unreadable and misregister on the press. • Electronic advertising should be embedded in high-res PDF or EPS files.
• EMAIL Please send your file to your sales representative or padvertising@missoulian.com • FTP Software such as Filezilla or Fetch. If using a web browser, place ftp:// before the Host address: Host.......................................ftpads.missoulian.com Username...............................missadv Password................................acrobat12 Place in the “incoming” folder
Portable Media
Special Edition Sizes Tabloid Sizes
Stich & Trim Sizes
Journal & Expanded Section Sizes
Full page ����������������������������������������� 9.8889”W x 9.5”H
Full page �����������������������������������������������������7”W x 9” H
ROP INCHES
1/2 page vertical ����������������������������� 4.8889”W x 9.5”H
1/2 page vertical ������������������������������������3.4167” x 9”H
1 column ���������������������������������������������������������� 1.5556”
1/2 page horizontal ������������������������� 9.8889”W x 4.5”H
1/2 page horizontal ��������������������������������7” x 4.4167”H
2 column ���������������������������������������������������������� 3.2223”
1/4 page ����������������������������������������� 4.8889”W x 4.5”H
1/4 pg ������������������������������������������3.4167” x 4.4167” H
3 column ���������������������������������������������������������� 4.8889”
1/8 page ����������������������������������������� 4.8889”W x 2.5”H
4 column ���������������������������������������������������������� 6.5556” 5 column ���������������������������������������������������������� 8.2223”
Perfect Bound Sizes Available online: mediacenter.missoulian.com
6 column ���������������������������������������������������������� 9.8889”
• USB Flash Drive (subject to Virus Scan), CD Rom, DVD, Email or FTP
My Media Center Online • To learn more about our mechanical specifications and to download Acrobat Distiller Settings for versions 4.0-7.0 visit: http://missoulian.com/mediacenter
For more information, contact your advertising consultant.
500 South Higgins Missoula, Montana 59801
-15 2014 ACADEMIC YEAR ACADEM
a special publication by
THE NEWCOMER’S GUIDE TO THE UNIVERSITY OF MONTANA AND MISSOULA
INSIDE YOU’LL FIND UNIVERSITY , AND RECREATION INFORMATION UM SPORTS SCHEDULES, CALENDAR OF EVENTS AND COUPONS
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ART, LOCAL ARTISTS, GUIDE TO MISSOULA’S PUBLIC EVENTS. MUSEUMS, GALLERIES & CULTURAL
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A Publication of the
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Sunday, Sept. 28, 2014
500 South Higgins Missoula, Montana 59801