Tabby Lazenbury - Footasylum Project

X TABBY LAZENBURY

‘SLE

EVE

‘LOGO’

’

OFF-WHITE FINAL T-SHIRT DESIGN

‘OFF-WHITE’

‘LOGO’

My final t-shirt design for brand ‘Off-White’ has been inspired by a combination of research and experimentation; playing with scale and composition using elements of collaged paper and magazine cuttings. The focal image used in the design is developed from a manipulated photograph of the Bocconi University situated in Milan, Italy. I chose this image to reference the origins of the OffWhite brand which is in Milan, founded by Designer Virgil Abloh.

Inspired by collage artist Abigail Reynolds, I began to experiment with physical cut and paste techniques concealing and revealing parts of an image to see fragments of it in colour, contrasting to the monochrome image behind. I felt this was a relevant technique to explore as I noticed that Off-White also utilise historic imagery in their graphics combined with a deconstructive approach, restitching and reworking to give a nostalgic fresh aesthetic.

‘HEMLINE’

FRONT

BACK

On the back of the shirt I have incorporated the use of the arrowhead logos and included text ‘in quotations’ by adding “hemline” at the bottom of the T-shirt alluding to indefinite descriptions of the garment. This allows the consumer to express their own individuality and creativity through their clothing.

SPORT CANʼT BE STOPPED

SPORT CANʼT BE STOPPED

MOVE THE WORLD

NIKE FINAL T-SHIRT DESIGN

MOVE THE WORLD

MOVE THE WORLD Inspired by the way that design is moving with the ‘metaverse' and by the rise in trends fusing nature and technology, I have developed a design combining hand techniques with digital rendering. Here menswear graphics are influenced by digital mapping and the gaming world. To develop the design I started by creating a free machine embroidery piece on heavy black jersey before scanning it and overlaying as a digital print combined with an enlarged Nike swoosh. The central back print is a manipulation of lines I placed on a scanner bed to create a glitch effect continuing the links to the digital interface.

The colour pallet reinforces the strong black and white Nike branding combined with the neon blue and green hyberbrights of the embroidery image. These colours were inspired by graphics seen on the Nike lab radio posters, a Tokyo based podcast. The use of motivational tag lines is featured with ‘Power your Progress’ printed on the left sleeve and ‘Move the World’ on the centre back. These slogans reflect the brand’s values and celebrate Nike’s 50 years of moving the world forward through the power of sport.

FRONT

BACK

MCQUEEN FINAL T-SHIRT DESIGN

The trend of Twilight garden which combines nature with an otherworldly edgy element, fits perfectly with the signature of McQueen’s work, I have been inspired by surface texture and pattern of skin, animal wings and plants to develop this design.

Here, day and night collide in the movement of colour from twilight to the darkness of a dreamworld. The initial inspiration came from McQueens savage beauty collection using the colours, textures and mirroring techniques of physical products.

FRONT

BACK

The print for this final design is a combination of a study of snake skin and the development of a freehand machine embroidery piece with 3D organza flowers. These have been scanned and layered to create an asymmetric T-shirt that fits with the higher price point of the McQueen collections. I have played with iterations of the design with a variety of manipulations of artwork, including ink on paper, digital mirroring and overlay variations of the machine embroidery work. For the final design I have selected the simpler ‘McQ’ logo placed on the sleeve hem; however other iterations allow for more playful placements of bolder McQueen branding to develop the collection.

TABBY LAZENBURY Surface Pattern, Digital Embroidery & Apparel Design Email: tabbylaz@gmail.com Mobile: 07834589334 Website: Click here