Adidas Performance A/W 22 Graphics Collection Tabby Lazenbury
Adidas Shop visit research and Inspiration
Text Incorporation
Shop Visit Research
Fluid Waves
Directional flow
FEELBRILLIANT AEROREADY YOU FOR YOU 3/4 PRINTED SPORT LEGGINGS
Digital blur
Shop Visit Research
Adidas Shop visit research and Inspiration Eroded textures
Camo
Mineral markings
Inspiration and Photography
Exhibition Visit and Photography to inspire graphic development Everything Is Light Exhibition by Jack Whimperis
V&A: Alice In Wonderland Exhibition
Dream, Discover
Fluid Waves
Trend & Concept
Light curiosity ADIDAS X HIROKO TAKAHASHI (TOKIYO BASED ARTIST) RUNNING JACKET
A need for restorative wellness will drive fluid forms and reassuring slogans. Taking inspiration from directional airflow and light projections that convey movement. Leverage wellness properties through energising blues to enhance performance.
V&A: ALICE IN WONDERLAND
OWN PHOTOGRAPHY
TATE, LONDON: ‘STUDY OF GATES’ BY CHRYSSA. NEON AND PERSPEX
V&A: ALICE IN WONDERLAND
OWN THE RUN HOODED WINDBREAKER: WATER REPELLENT. RUNNING
SLOW SHUTTER SPEED PHOTOGRAPHY MIRRORED Olafur Eliasson
Abstract Impressions
L’URV SPORTSWEAR PRINT
Mark marking inspired by nature and aerial photography of landscapes as seen in 66 North Icelandic Glacier Images for directional placement and all-over prints.
66 NORTH
ON RUNNING
TAAKK A/W 21
ADIDAS REFLECTIVE ‘PRIMEBLUE’ JACKET, LIGHTWEIGHT. RUNNING
ADIDAS. FAST GRAPHIC TANK TOP. AEROREADY.
WASTE AGE EXHIBITION, DESIGN MUSEUM, LONDON. SUSTAINABLE SUGAR WASTE
Trend & Concept
Mineral Markings
Vertical Logo
Enlarged Text
Adidas Performance
Branding Placement Research
Graphic Development Fluid Waves
Graphic Development Fluid Waves
Graphic Development Fluid Waves
Graphic Development Mineral Markings
Graphic Development Mineral Waves
Graphic Development Fluid Waves
Visualisations
Graphic Development
The adidas TERREX collection is designed to weather the forces of nature. This lightweight windproof jacket is made with GORE-TEX 100% recycled polyester material; offering durability, waterproof protection and breathability that's lightweight and easy to pack.
Graphic Development Visualisations
Visualisations
Graphic Development
Inspired by the Adidas ‘4DFuturecraft’ trainer. I have designed a trainer with a 3D printed shock absorbent sole that mimics how the body and foot react to force and accounts for the massive changes in foot size, making it perfect for runners.
Graphic Development Visualisations
Visualisations
Graphic Development
Inspired by heat dependent structures; the fabric will begin to grow, expand and shape around the neck and head when the temperatures drops to protect the wearer from the cold.
Visualisations
Graphic Development
The adidas TERREX collection is designed to weather the forces of nature. This lightweight windproof jacket is made with GORE-TEX 100% recycled polyester material; offering durability, waterproof protection and breathability that's lightweight and easy to pack.
Graphic Development Visualisations
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Accessories
Womens
Mens
Visualisations