The
t a e b t r a e H
of BAR-E-L is our cowherd.
BAR-E-L NAOMI 27C Donor dam sired by BAR-E-L NATURAL LAW 52Y
Watch for our upcoming consignments: Brooking Angus Open Book Invitational Angus Collection New Year’s Resolution
L E R BA Angus
If you can take some time, feel free to stop by and check out the calves by ALCATRAZ.
d
Dave & Lynne Longshore Family
Stettler, AB H. 403.579.2394 C. 403.740.6788 Web: www.bar-e-l.com Email: barelangus@gmail.com
Next Bull & Female Sale March 11, 2021
Todays Angus Advantag e   1
Todays Angus Advantage  2
Check Out Our
New Sale!
HBH Angus with Northern Light Simmentals Sale Tuesday, December 22, 2020 - Virden, MB Selling: 75 Black Angus & 40 Simmental Including: Cow/Heifer Calf Pairs, Bred Heifers, PLUS Elite Show Heifers
HBH Angus Farms Inc. Box 94, Oak River, MB R0K 1T0
Neil Carson Ph: 204-773-6927 neilcarson1973@gmail.com
Darcy Heapy Ph: 204-365-7755 dheapy@mymts.net
www.HBHAngusFarms.com
Like us on facebook HBH Angus Farm and on Instagram @hbhangus
View the catalogue online at
www.BuyAgro.com
e se to r e m m su is th y b p to S s in production! le a m e f
Todays Angus Advantage  3
Sale Management
T Bar C Cattle Co. Ltd. Box 2330 Warman, SK S0K 4S0 Chris Poley 306-220-5006 Shane Michelson 403-363-9973 Ben Wright 519-374-3335
Transcon Livestock Corp. Box 300, Sundre, AB T0M 1X0
Jay Good: 403-556-5563 Darren Paget: 403-323-3985 Glenn Norton: 780-542-0634 Cody Haney: 403-559-8809
2020 Summer Issue
In This
8
An old timer once told me, “Never say whoa when you’re in a hole, because your efforts will affect you and those around you.” We, in agriculture, are essential to the people of the world. I do not want to take away the accolades and thanks to the doctors, nurses, and caregivers in these times, but food is essential for healing. Throughout this turmoil our company has run full bore; from empty sale barn auctions during the spring season to summer pastures, getting ready for an exciting fall season. Our purpose has not changed… we need to feed the people! During my summer tours, I have seen fabulous crops and an abundance of forage, which will surely reduce input costs in the cow herd. An impending bumper crop will ease feed grain prices, although some Alberta areas have been pummeled with rain and hail. Lush pastures should put an extra measure of pounds at weaning which should add an extra premium into your Levi’s … providing you are using quality sires.
and most importantly how to prepare different cuts of beef for the family table and when you add the component of growing gardens again, families have found that they can get along quite well without drive-thrus. Yes, consumers are learning the values of beef for both nutritional and taste qualities. With the closure and now partial closure of restaurants, one would surmise that we have a glut of product, but there is no indication of that in the marketplace, which tells me that cow herd inventories are low. This scenario is not of one that happens over night as it takes years for inventories to grow. Thus, opportunities become readily available for those who choose to “Never say whoa.”
Although this editorial is designed for our commercial sector, I must touch on the purebred component of the industry. In less than five months, purebred producers will be having bull sales. As most of you know, in prime season there are sales every day and, on some days, there are as Early reports of strong markets for grassers and many as ten and market share is tight.With the cancelation stockers indicate that our markets require more cattle. of the fall show season, breeders must find alternative Packing plants are back to running near full capacity ways to promote their product and their program. No without any talk of overage boxed product and I have doubt most would like to use the electronic highway but yet to see any supermarkets using beef as a “lost remember that social media is momentary, therefore paper leader”; as we are in prime barbeque season with advertising is still the best avenue to attract the masses, limited cuts on the shelves. There is no doubt that Mr. purebred and commercial… it has worked through many or Mrs. Consumer is getting tired of pork and chicken generations of cattlemen. But it is not a once in a year and so is the household they cook for. phenomenon… you need to start now; because if you Although Covid has limited some sectors of business, are reading this don’t you think that your customers are butchers and abattoirs are swamped with backlogs of reading it also? Think of the old-timer and what he would up to and over a six-month wait time to slaughter an do! animal. Farm gate sales of beef has become common place Thanks to all the dedicated producers that contribute to and families are back to purchasing quarters and halves, make our industry great. We are essential to every mouth which had become limited in the past decade by the new in the world, except for our mouths in the national capital. generation. Covid has taught both Mom and Pop to cook Plan to have a good harvest and a great fall… we are!
issue
The Poplar Meadows Story
14
Black Ink - The Taste Of Change
36
CAB - Beef Up The Dinner Table
44
CAB - Lights, Camera, Cook! 47 CAB - Beef’s Paradigm Shifts Should Continue 49
14 T
he Bulkley Valley is in the northwest Central Interior of British Columbia. This valley was called home for the We’suwet’en people for many centuries. The first European to venture into the valley was Simon McGillivray of the Hudson’s Bay Company in 1833. By 1866 a telegraph line was completed crossing the Bulkley Valley and in the years 1890 through 1892 government surveys were conducted in the newest Province in the Canadian Confederation. A.L. Poudrier and his party revamped a telegraph trail into a viable wagon road as well as sections suitable for packhorses. During the years of upgrades were made to the thirty-mile wagon road 1897 to 1901, prospectors followed the trail on their and by 1911, a weekly Aldermere-Hazelton stagecoach way to the Klondike Gold Rush and noted the valley’s route was established. agriculture, mining, and timber potential. Topley is a small community situated on Highway Sixteen (the Yellowhead Highway) between Burns Lake and Houston, British Columbia. It is there where the story of this family and success begins. In 1965, Frank and Dianne Strimbold established In 1902, a delegation proposed that the British Poplar Meadows Angus with the Columbia government offer homesteads in the valley purchase of breeding stock from and set up a plan for one hundred families to each River Bend Ranch at Smithers… four of Wharten’s best receive one hundred acres of free land for every three calves, along with their mothers. Although the couple hundred and twenty acres cleared. But freight costs knew little about genetics, they were some of the best were prohibitive when enticing many new settlers bloodlines in the breed… one could call it beginner’s to the area. The government then offered veterans luck. When Frank was asked why he chose Angus, he from the Boer War quarter section land grants, but often replied, “Angus cows have calves like chickens lay unfortunately many sold their land to speculators, eggs… you just have to count them in the morning.” creating large tracts of undeveloped land. By 1910
“Angus cows have calves like chickens lay eggs.. you just have to count them in the morning.”
W
40
as in every
issue
The Real World
8
A Breeder’s Veterinary Perspective
12
Vet’s Advice
40
Advertising & Subscription Rates
52
Schedule Of Events
56
Beef’s Paradigm Shifts Should Continue, Rishel Says
By Maeley Herring
Alexander Graham Bell never imagined the smart phone most Americans carry today. Even those with a touchscreen didn’t dream of such wonders a generation ago, and attitudes still vary. From bag phones to flip phones that can text to the latest with an app for everything, each person chooses their level. “Innovation presents the option to accept or turn down,” said Bill Rishel, longtime Nebraska Angus producer, at the online 52nd Annual Beef Improvement Federation (BIF) Symposium. He challenged listeners to see change as an opportunity for progress.
44 “I want to stimulate a new way of thinking about the future,” he began.
Appreciating The Past That should begin with looking back to recognize “paradigm shifts” when new ideas suddenly supplant accepted or traditional ways.
• Genomic-enhanced EPDs (GE EPDs) take in DNA studies and other sources to find economic merit in more cattle and in traits that are hard to measure. “The speed of development and adaptation of genomics has been revolutionary,” he said. The seven innovations offered progress in genetics, efficiency and profitability at each level. They also provide a “paradigm shift philosophy” for future management decisions. “Perhaps we can apply some of that thinking to our business and industry as we charge forward into the next two decades,” Rishel said. “The central idea to these dynamic changes is the desire to improve genetics and improve our enterprises.” Looking Forward Research proves the industry is continually improving beef production.
“The paradigm shifts over the past 50 years certainly improved our industry and got us to where we are today,” Rishel said by way of introducing seven that helped everyone from ranch to beef consumer.
“I believe we are just scratching the surface,” Rishel said. “I have no doubt genomics are destined to play a much larger role,” such as selection for strong immune systems, feed efficiency and carcass merit.
• Performance record systems. Significance often overlooked because of their widespread use today, Rishel said the data collection led to in-herd records, breed association databases and national research organizations.
“Beef quality is a key focus,” Rishel said, “but that must expand to other consumer connections.”
• Artificial insemination. Used since the 1950s by a few registered bull owners, this innovation didn’t show what it could do until the early 1970s. When its use was opened to all in the early 1970s, “we witnessed greater opportunity for genetic improvement and longterm sustainability.” • Boxed beef fabrication lowered delivery costs, ensured product safety and increased demand for beef.
• Branded beef programs debuted in 1978 with live and carcass specifications to enhance consistency, Rishel said. “Standing behind the product was a pretty new concept to our industry and the consuming public. It even helped reverse the serious decline in beef demand.”
• The Beef Promotion and Research Act of 1985 provided structure and requirements for the Beef Checkoff Program that works to benefit producers and consumers, he said. • Expected progeny differences (EPDs) allowed anyone to rank individual animals on their genetics, regardless of environmental differences, Rishel said. EPD methodology led to the use of ultrasound technology in gathering carcass data for sire evaluation.
Cover Photography Treena Ballantyne
“Producers are making strides in sustainability,” he said. Cattle graze land unsuitable for crops and “upcycle” forage into that nutritious source of protein that is beef. Document conservation efforts that link livestock, wildlife, water and forage management, Rishel suggested. “We have a great story to tell,” he said. “Many of our consumers, even the ones who really love beef, want to know that we are doing the right things for the environment and sustainability of our natural resources.” If we were to look back on the industry in 20 years, what would be our biggest accomplishment? “I hope the greatest paradigm shift would be our ability to accept change,” Rishel said.
Todays Angus Advantag e 4
Todays Angus Advantage  5
EE EASTERN
Extravaganza ANGUS SALE
October New n! o i t a Loc
3
2020
Sale Time 1:00 PM Ontario Stockyards Inc. Cookstown, Ontario
A MUST SEE OFFERING
of foundation females, impressive bred heifers, and exciting heifer calves
Sale Management T Bar C Cattle Co. Ltd.
Chris Poley 306-220-5006
Shane Michelson 403-363-9973
Ben Wright 519-374-3335
Todays Angus Advantag e   6
Todays Angus Advantage  7
An old timer once told me, “Never say whoa when you’re in a hole, because your efforts will affect you and those around you.” We, in agriculture, are essential to the people of the world. I do not want to take away the accolades and thanks to the doctors, nurses, and caregivers in these times, but food is essential for healing. Throughout this turmoil our company has run full bore; from empty sale barn auctions during the spring season to summer pastures, getting ready for an exciting fall season. Our purpose has not changed… we need to feed the people! During my summer tours, I have seen fabulous crops and an abundance of forage, which will surely reduce input costs in the cow herd. An impending bumper crop will ease feed grain prices, although some Alberta areas have been pummeled with rain and hail. Lush pastures should put an extra measure of pounds at weaning which should add an extra premium into your Levi’s… providing you are using quality sires. Early reports of strong markets for grassers and stockers indicate that our markets require more cattle. Packing plants are back to running near full capacity without any talk of overage boxed product and I have yet to see any supermarkets using beef as a “lost leader”; as we are in prime barbeque season with limited cuts on the shelves. There is no doubt that Mr. or Mrs. Consumer is getting tired of pork and chicken and so is the household they cook for. Although Covid has limited some sectors of business, butchers and abattoirs are swamped with backlogs of up to and over a six-month wait time to slaughter an animal. Farm gate sales of beef have become common place and families are back to purchasing quarters and halves, which had become limited in the past decade by the new generation. Covid has taught both Mom and Pop to cook
and most importantly how to prepare different cuts of beef for the family table and when you add the component of growing gardens again, families have found that they can get along quite well without drive-thrus. Yes, consumers are learning the values of beef for both nutritional and taste qualities. With the closure and now partial closure of restaurants, one would surmise that we have a glut of product, but there is no indication of that in the marketplace, which tells me that cow herd inventories are low. This scenario is not of one that happens over night as it takes years for inventories to grow. Thus, opportunities become readily available for those who choose to “Never say whoa.” Although this editorial is designed for our commercial sector, I must touch on the purebred component of the industry. In less than five months, purebred producers will be having bull sales. As most of you know, in prime season there are sales every day and, on some days, there are as many as ten and market share is tight. With the cancelation of the fall show season, breeders must find alternative ways to promote their product and their program. No doubt most would like to use the electronic highway but remember that social media is momentary, therefore paper advertising is still the best avenue to attract the masses, purebred and commercial… it has worked through many generations of cattlemen. But it is not a once in a year phenomenon… you need to start now; because if you are reading this, don’t you think that your customers are reading it also? Think of the old-timer and what he would do! Thanks to all the dedicated producers that contribute to make our industry great. We are essential to every mouth in the world, except for our mouths in the national capital. Plan to have a good harvest and a great fall… we are!
Todays Angus Advantag e 8
T Bar C Cattle Co. Ltd. Warman, SK S0K 4S0 O: 306.933.4200 F: 306.934.0744 info@tbarc.com www.tbarc.com
Brent & Dale Stewart Kelsey & Tyler Thompson Box 908, Russell, MB R0J 1W0 Cell: 204-773-6392 stewartcows@wificountry.ca www.stewartcattle.com
View the catalogue online www.BuyAgro.com Todays Angus Advantage  9
Todays Angus Advantage  10
Ra
2018
P hIc c o
pR
Se
eStD
g
pasture shots?
Ie aIr Ro
summer is a great time to have pasture shots done. Why? • they are great for website updates • profile pictures of your cows are great supplemental pictures for sale catalogues • they make great content for your social media pages
taking bookings for:
2018
P hIc c o
Ra
Se
Ie aIr Ro
eStD
g
Prairierose graphic co. Morgan Ilg
pR
• pasture shoots • fall sales & dispersals • herdsire and donor pictures
306-231-3066 morgan@prairierosegraphicco.com prgco.smugmug.com
Todays Angus Advantage 11
Keeping Up With The Times During The Covid-19 Pandemic
Biography: Dr. Colin Palmer is an Associate Professor of Theriogenology (Animal Reproduction) at the Western College of Veterinary Medicine. Originally from Nova Scotia, Dr. Palmer worked in mixed practices in Ontario and British Columbia and has owned/operated a practice in Saskatchewan. Dr. Palmer along with his wife Kim and children Lauren, Emily and Carter run a herd of purebred Red Angus cattle under the KC Cattle Co. name.
Until an effective Covid-19 vaccine is developed, it looks like we will be living this new reality for at least the next several months. Recently, I attended my first virtual conference including an annual general meeting that I chaired. Just three months ago we planned to hold our typical 2½ day conference including an awards dinner, business meetings and a pre-conference symposium in a major hotel in downtown Pittsburgh. As the pandemic evolved, including the still in-place Canada-US border closure, we realized that we had two choices… cancel or attempt our first virtual meeting. We chose virtual and we pulled it off! Sure, there were a few glitches and lots of new things to learn; however, my American colleagues adopted a slogan used by the US Marine Corps – “improvise, adapt and overcome.” As a Canadian, I chose a more simplified personal slogan – “Can Do.” Whatever personal motivator one chooses, I think it is imperative that we continue to move forward. Bringing new knowledge to our businesses is key to adapting our businesses to an ever changing world. All, or nearly all, of our annual Ag-oriented trade shows, fairs, and exhibitions have been cancelled for 2020. Several years ago (2011), I wrote an article called Continuing Education for Farmers and Ranchers which I opened with: “If you never get off the farm you are never going to learn anything!” In my article, I extolled the value of physically attending conferences and shows because of the opportunity to chat with industry representatives and friends thereby, building excitement and enthusiasm that could be brought back to your own business. I also said that learning new things from a book or online is just not as exciting as learning new things from your colleagues. By and large, I still believe what I said; I look forward to things getting Todays Angus Advantag e 12
back to the way they were! What should we do? How can we see new things? My answer is: get on the web! If you are not computer savvy, find someone under 20 to help you. Preferably, someone in your family group so that physical distancing is not an issue. Short bits of information and news items can be found on Twitter. I follow a few news organizations and receive updates daily in my email inbox. The Saskatchewan Stock Growers Association puts out a weekly bulletin with links to several industryrelated news items, market reports, production information, video links etc. Many farm papers, breed organizations, farm equipment manufacturers, and government organizations circulate information via online links. My newest media addiction are Vlogs, which is abbreviated from video blog or video log. A video blog or video log, combine video with supporting text and other data. Most are 12 to 20 minutes long with story lines being recorded in one take or cut into multiple parts. Vlogs can be found on YouTube which I access through my internet connection either on my computer or most commonly through Apple TV. You are encouraged to subscribe to a vlogger’s page and will be notified of updates. Some of the most popular ag-based vloggers have tens of thousands of followers; some have followers numbering in the hundreds of thousands. Ag technology manufacturers have recognized the value in working with the most popular vloggers and are partnering with them to demonstrate the use of equipment in their videos. Others are providing support through pop up ads which, as I understand it, are tailored toward what the viewer likes to watch. For example, I see ads for cattle vaccines, farm equipment, trucks and pesticides. With access to advanced cameras and drones,
it is truly remarkable to see what these individuals can produce. The information being distributed by a vlogger may not be completely accurate, but because subscribers can like, dislike and comment on a vlog, most vloggers will provide the correct information either later in the same video or in a subsequent video. Millions of informational videos may also be found on YouTube. I have used YouTube videos to learn how to make repairs, set up my seed drill, correct issues with my GPS and autosteer, and to answer agronomy questions. If you are having trouble understanding the step by step instructions in a service manual or you don’t even have a manual, in most cases you will be able to find at least one YouTube video that can help.
simple and easy. Attendees may show a thumbs up or thumbs down as opposed to “I” or “Nay” with more elaborate secret ballots being available. PSAV, a full service global event production company handled the conference I attended coordinating the prerecording of all speaker sessions. The speakers were available right after their sessions for a live question and answer period. We also had a room for industry sponsors where attendees could look at promotional videos and chat with reps. Virtual meetings, conferences and trade shows offer the advantage of eliminating travel, food, lodging and additional entertainment costs. From my point of view, it is always nicer to stay in your own bed. The ability to visit with friends, both old and new, is not the same and from what I have seen, it is harder to keep an audience engaged; especially, for several hours. Maybe the 10 to 20 minute VLOGs have an advantage… they are certainly more entertaining than most lectures.
Virtual conferences, meetings and webinars provided through platforms like Zoom, Webex, Microsoft Teams, and GoToMeeting, to name a few, have become the new norm and are very easy to use. My experience to date suggests that it may actually be easier to keep a virtual meeting on track Stay safe and try your best to get engaged. A lot of than in the live setting, and they are most certainly businesses need our continuing support and we better than conference calls. Voting on motions is need them too.
Todays Angus Advantag e 13
T
he Bulkley Valley is in the northwest Central Interior of British Columbia. This valley was called home for the We’suwet’en people for many centuries. The first European to venture into the valley was Simon McGillivray of the Hudson’s Bay Company in 1833. By 1866 a telegraph line was completed crossing the Bulkley Valley and in the years 1890 through 1892 government surveys were conducted in the newest Province in the Canadian Confederation. A.L. Poudrier and his party revamped a telegraph trail into a viable wagon road as well as sections suitable for packhorses. During the years of upgrades were made to the thirty-mile wagon road 1897 to 1901, prospectors followed the trail on their and by 1911, a weekly Aldermere-Hazelton stagecoach way to the Klondike Gold Rush and noted the valley’s route was established. agriculture, mining, and timber potential. Topley is a small community situated on Highway Sixteen (the Yellowhead Highway) between Burns Lake and Houston, British Columbia. It is there where the story of this family and success begins. In 1965, Frank and Dianne Strimbold established In 1902, a delegation proposed that the British Poplar Meadows Angus with the Columbia government offer homesteads in the valley purchase of breeding stock from and set up a plan for one hundred families to each River Bend Ranch at Smithers… four of Wharten’s best receive one hundred acres of free land for every three calves, along with their mothers. Although the couple hundred and twenty acres cleared. But freight costs knew little about genetics, they were some of the best were prohibitive when enticing many new settlers bloodlines in the breed… one could call it beginner’s to the area. The government then offered veterans luck. When Frank was asked why he chose Angus, he from the Boer War quarter section land grants, but often replied, “Angus cows have calves like chickens lay unfortunately many sold their land to speculators, eggs… you just have to count them in the morning.” creating large tracts of undeveloped land. By 1910
“Angus cows have calves like chickens lay eggs.. you just have to count them in the morning.”
Todays Angus Advantag e 14
Frank was born in the Bulkley Valley into a pioneer family. His grandfather, Archie McInnes, staked land on his way to the Klondike and he and his wife, Jesse, moved to North Bulkley in 1906. Frank’s father, Eric, came to the area Our son Taylor on his wedding from Alberta and day last August with wife Alaina. married the McInnes’ Bull is May-Way Breakout 1310. daughter, Ivy, while Dianne moved to the area with her family. Tanya relates, “Dad was born here, and his mother’s sister was the first white child born in the Bulkley Valley, so they have been here forever!” Frank and Dianne both attended the same high school in Burns Lake. Dianne went on to take teacher training and was fortunate to get a job in Burns Lake, while Frank went off to the lumber camps. The couple were married in 1963 and following their marriage Dianne taught school for a year and then the couple moved to a one room house on the Strimbold farm.
aside time for another love… cross-country skiing. Frank was a cross-country racer and ski jumper in his teens and the Strimbold children were enthusiastic cross-country skiers. Tony excelled at the sport and went on to be a member of the National Junior CrossCountry Ski Team. Frank was a BC sport advisor and Dianne chaired the High Performance and Athletic development of Cross Country BC. Frank was a director of the British Columbia Angus Association for twenty years, a director on the board of the Canadian Angus Association and for twelve years served as a director for the Regional District of Bulkley Nechako. Frank passed in 2015 just hours before he was to receive his fifty-year pin.
While building a top herd of registered Black Angus, Frank and Dianne raised a family of six children: Tanya, Lia, Tony, Monica, Todd, and Nick. The children were raised in a livestock environment and all were members of the Topley 4-H Club and were able to win various awards with their livestock. Frank and Dianne were involved in a leadership role in the club and with the Bulkley Valley 4-H region. With a ranch, six kids and off farm jobs, the Strimbolds set
Todays Angus Advantag e 15
Tanya Belsham showing off her herd
From early beginnings in a one room shack, Frank and Dianne Strimbold developed a superior herd of Angus breeding stock, a beautiful ranch, a wonderful family, and an exceptional way of life. Their influence in the Angus breed will be with us for many years and the next generation at Poplar Meadows continues to make new in-roads into the livestock industry.
After completing high school, Tanya had a brief stint in college then returned to the Bulkley Valley, earned her real estate license and at the age of twenty-two sold real estate in Houston, British Columbia along with her sister Lia.
“When he told me, his name was Monty Belsham from Fort Frazer, I was shocked as I knew his parents. The Belshams operated a purebred bull test station which we consigned bulls to.”
At a lounge in Houston in 1994, on a girl’s night out, Tanya met a young man who was a construction worker. “When he told me, his name was Monty Belsham from Fort Frazer, I was shocked, as I knew his parents. The Belshams operated a purebred bull test station which we consigned bulls to.” Monty and Tanya were married in 1996 and had their son Taylor in 1998. A couple of years after their marriage, Monty started his own construction company along with three employees based out of Prince George, British Columbia. Monty and his brother built Salem Contracting into one of the largest construction companies in the province, employing one hundred and eighty people in the shop and out in the field. Over the past thirty years, they expanded their work base from British Columbia to the Northwest Territories, Saskatchewan, Alberta, and the USA. In 2012, Monty and Tanya purchased the Belsham Farm and last summer the ranch celebrated the 100th year anniversary of the family living on that property.
Tanya Belsham is the oldest of the six children born to Frank and Dianne Strimbold and was born the year that Poplar Meadows selected their first females. As a child growing up on the farm, she grew extremely fond of livestock and Angus cattle. Throughout her school years, she was a member of the Topley 4-H Beef Club from a preclubber (peewee) to the The Grainery age of nineteen at which time she received her honor pin, the highest award one could get in 4-H. Tanya represented the Province of From an early age, British Columbia in the youth judging competition at Tanya was full of Canadian Western Agribition in Regina, Saskatchewan. energy By 1977, Tanya had bred her first registered animal and competitive a couple of years later sold her first female for $425.00. with a great love for animals. For a period of ten years, she bred Golden Retriever dogs and competed in shows Afire’s Blue Suede Shoes throughout North American Best In Specialty America. Her Retrievers Show Champion won “Best in Specialtys” Canadian Best In Show in Canada and the United States. She sold a dog to the United States that was an American Canadian Champion who was also the dam of the Westminster Champion Golden Retriever. But in 2010 as the Poplar Meadows herd increased in size and numbers, she raised her last litter. Tanya jokes, “I decided that at least with the cattle, I could eat my mistakes.” Todays Angus Advantag e 16
In 2003, Tanya and Monty got serious about the Angus seedstock business… the plan to have three or four cows for their ten-acre farm (in order to keep the grass mowed around the yard) went south as the herd increased rapidly into a breeding establishment of four hundred cows to date. Tanya blames Monty for the growth, but she explains, “His theory… numbers are required to make any investment pay and be able to create jobs within the community.” Tanya goes on to say, “Sometimes I regret the fact in having told him Conley South Point what my goals were with the Angus herd… wanting to be one of the Premier Breeders in Canada. He really Vegas Angus. Conley South Point 8362 set a recent record being declared Grand Champion at Canadian has tried his best to help me achieve that goal.” Western Agribition, Regina, Saskatchewan and the National Western Stock Show, Denver, Colorado, being a first in the breed. Owned with Conley Cattle and Wilbar Farms.
HF Thunderbird 146Y
Since 4-H, they have always been around cattle shows and events, but a decade ago, they became serious about their herd and many of their dreams and goals began to fulfill. Provincially, they captured the Supreme Champion Bull and Female several times at the Inter-Provincial Exhibition in Armstrong, British Columbia with HF Thunderbird 146Y owned with Hamilton Farms and May-Way Breakout 1310. HF Thunderbird 146Y went on to win Alberta Supreme at Farm Fair International, Edmonton, Alberta. MayWay Breakout 1310 went on to be declared Grand Champion at Farm Fair and was crowned Supreme Champion at the RBC Supreme at Canadian Western Agribition, Regina, Saskatchewan.
PM Echo 8’16
PM Echo 8’16 was purchased by Blairs.Ag Cattle Co., bred by Poplar Meadows, she was declared RBC Supreme Champion Female at the 2018 Canadian Western Agribition for Blairs.Ag, Carlos Ojea, Don Romero and Roque Perez. The bull calf, PM Executive Decision 5’17, was declared Reserve Champion at the Semex President Classic All-Breeds competition at the 2017 Canadian Western Agribition. But their largest achievement was in 2017 when they captured Premier Breeder and Premier Exhibitor awards at Canadian Western Agribition, the largest Angus show in the nation! PM Thunderstruck 22’13 was Supreme Champion Poplar Meadows is the only breeding operation who Bull in 2015 at the Royal Agricultural Winter Fair has exhibited Supremes at Canada’s major fall shows… in Toronto and was owned with Black Lane and Vos Farm Fair, the Toronto Royal and Canadian Western Agribition. Welcome to that elite level! Now Tanya is setting the bar a little higher and wanting to take a load to Denver. May-Way Breakout 1310 PM Executive Decision Todays Angus Advantag e 17
The Sale Ring
“Some of the females that come to us from over the mountains have trouble adapting to our terrain and don’t forage well in the bush, so we are always looking for genetics that have a
higher degree of hardiness.”
Todays Angus Advantag e 18
Family History Walls
The crew at Poplar Meadows only AI’d three of the four hundred females in the first month of breeding season and planted fifty-five embryos (they planted eighty last spring). Most of the matings were to their own sires but they do sample a few different bulls each spring, adding new genetics into the program.
a female sale in October but with COVID-19, they decided to wait and see this year.
Although the walls of the office are laden with ribbons and banners, Poplar Meadows is a cowboy operation. The cow herd is run in commercial fashion; the cows must rustle in bush pastures and run in the Poplar Meadows markets more than one hundred same fashion as those of their many ranch customers. bulls each year. In 2020 they hosted two bull sales‌ a Feet, udders, and soundness are the major culling yearling sale at the farm in March and a group of two- criteria and Tanya will tell you that the main thing the year-old bulls in Williams Lake. Each fall, they host breed offers is fabulous mother cows!
Todays Angus Advantag e   19
“Some of the females that come to us from over the are too many reproducers and not enough breeders. mountains have trouble adapting to our terrain and What makes the Angus breed great is the diversity in don’t forage well in the bush, so we are always looking type and genetics.” for genetics that have a higher degree of hardiness.” The success story has just begun as Tanya and Monty Where does the Angus breed need to improve? keep fulfilling their goals. Premier Breeders producing “They need to cull more bulls. People believe that just some of the finest seedstock on the planet… it’s a long because they are papered, they have more value. Well drive for a visit, but it’s worth it for the cattle, the they must have some attributes beyond just being scenery and the great hospitality of Poplar Meadows purebred!” Ryan Currie, herdsman, and past director and the Bulkley Valley. of the Canadian Angus Association relates, “There
Tanya and TB
Tanya and Ella
Monty’s Hobby
Won “America’s Most Beautiful Roadster” in January 2020 - 1932 Ford Muroc
Taylor & Alaina and their girls Saphira and Ella
Todays Angus Advantag e 20
Todays Angus Advantag e   21
Todays Angus Advantage  22
Todays Angus Advantag e   23
Fall Sale Line Up... September 5 12 18 20
Autumn Angus Classic Sale Hanover, ON 18th Annual Ontario Autumn Simmental Classic Hanover, ON Genetic Designs XVI Sale Newburgh, ON Autumn Alliance Sale Orillia, ON
October 3 Eastern Extravaganza Angus Sale Cookstown, ON 10 Gilchrist Farms & Guests “In It To Win It” Sale Lucknow, ON 12 Doug Troop Hereford Farm With Guest Calvert Cattle Co. Production Sale Brandon, MB 16 Lone Pine/Airriess Acres Invitational Event Vibank, SK 17 ANL/Glenlees Polled Herefords & Guests Production Sale Steelman, SK 18 Blair Athol/Haroldson’s And Friends Female Sale Arcola, SK
19 23 24 25
Square D Herefords Annual Production Sale Whitewood, SK Angus Harvest Classic Sale Moose Jaw, SK Legendary Ladies Speckle Park Sale Neilburg, SK Uneeda Farm Complete Speckle Park Dispersal Lloydminster, SK
November 4 Homecoming 2020 Speckle Park Sale Lloydminster, SK 17 Swan Lake Farms Spring Calving Dispersal Moose Jaw, SK 18 Maple Lake Stock Farms Production Sale Hartney, MB 20 Winsnes Farms Relocation Sale Innisfail, AB 22 Raven Ridge Angus Complete Dispersal Brandon, MB 23 Right Cross Ranch Commercial Bred Heifer And Long Yearling Bull Sale Kisbey, SK 26 Bench Angus Long Yearling Bull & Purebred Bred Heifer Production Sale Shaunavon, SK 28 Superstar Charolais Sale Saskatoon, SK
View the catalogues online www.BuyAgro.com Todays Angus Advantage 24
December 3 Queens Of The Heartland Production Sale McAuley, MB 4 Manitoba Herefords Good As Gold Sale Brandon, MB 5 Manitoba Angus Keystone Klassic Brandon, MB 9 Double Bar D “Sharing The Herd” Production Sale Grenfell, SK 12 Alberta Charolais Select Sale Red Deer, AB 13 Bonchuk Farms Female Production Sale Virden, MB 15 Johnson Livestock Angus Female Sale Peebles, SK 15 D&N Livestock Commercial Angus Bred Heifer Sale Peebles, SK
16 The Female Focus Production Sale Neudorf, SK 17 Strongbow Farms Purebred Female Production Sale Hartney, MB 18 Miss Prairie Cove Charolais Female Sale Bashaw, AB 19 The Big Chill Speckle Park Sale Presented By INC Cattle Company & Friends Saskatoon, SK 20 Stewart Cattle Co. Complete Dispersal Virden, MB 21 Blairs.Ag Cattle Co. Opportunity Knocks Sale Saskatoon, SK 22 HBH Angus & Northern Light Simmentals Production Sale Virden, MB 30 Premier & Guests Falls View Production Sale Niagara Falls, ON
For Help this fall contact:
Chris Poley 306-220-5006
Shane Michelson 403-363-9973
Ben Wright 519-374-3335
T B ar C Cattle Co. Ltd. Box 2330, Warman, SK S0K 4S 0 306 -933- 4200 in fo@ tbarc .com www.tbarc .com
Todays Angus Advantage 25
DK “a quality brand”
Donn & Karen Kraynick & Family Box 1657 Canora, Sask. S0A 0L0 cell (306) 562-7776 email kraynick@xplornet.ca
Red & Black Angus Box 23 Gladmar, SK S0C 1A0 www.dkfredangus.com
Dwayne & Karen Fettes 306-969-4506
dkfredangus@sasktel.net
Todays Angus Advantag e 26
Scott, Tina Brandy & Eric 306-815-7023
dkfredangus@gmail.com
Put your ideas in
good hands.
We’ll light up your next project! Contact us for more information Bryan Kostiuk Office: 306-933-4200 bryan@tbarc.com www.todayspublishing.ca
Unlock your full sales potential! Contact us to find out how info@buyagro.com 306-933-4200
Todays Angus Advantag e 27
le season
Take this sa
by storm
Contact us for more information
Bryan Kostiuk
Office: 306-933-4200 bryan@tbarc.com
REEK A YC
US NG
SHA D
www.TodaysPublishing.ca
KENT HARRIGAN & CHERYL PERKINS MAPLE CREEK, SK
306-662-7339
PUREBRED BLACK ANGUS
WWW.SHADYCREEKANGUS.COM
Todays Angus Advantag e   28
Tom & Vicki Flanagan Maple Creek, SK P: 306.662.2272 C: 306.662.8120 tomvic@sasktel.net sheidaghananghus.com
· Banners · Banner Stands · Business Cards · Stall Cards · Stall Backgrounds · Farm Signs · Posters · Brochures · Mailers
Sunderland Ranch Ltd. Registered Black Angus Cattle
Terry & Rachelle Sunderland www.sunderlandranch.net Box 2139 Maple Creek, SK S0N 1N0 terrysunderland@sasktel.net 306-662-3021
Home of SAV Ten Trillion 3112A Son of AAR Ten X 7008 5A X SAV Blackcap May 5530
· Flyers · Flags · E-Blasts · Logos
an just More thgues! Bryan Kostiuk Office: 306-933-4200 catalo bryan@tbarc.com
w w w . To d a y s P u b l i s h i n g . c a
Purebred Registered Red Angus
The Kereluiks
Box 278, Sheho, SK S0A 3T0 twin.heritage@sasktel.net www.twinheritage.com Mitch Allan and Ann Michael 306.272.7501 306.849.4638 306.220.1976 “Add a Touch of Heritage to Your Herd
Put your program where are! the buyers out how!
Contact us to find
info@buyagro.com 306-933-4200
www.BuyAgro.com
Todays Angus Advantag e 29
Box 176 Dundurn, SK S0K 1K0 306.492.2161 wilbarcattle@gmail.com b r ya n a n d t r a c e y w i l l m s w w w . w i l b a r c at t l e . co m
The Canadian Angus Association has a redesigned website!
We were pleased to announce the launch of our new website on June 2. Featuring a brandnew look, more information on our programs and a fully responsive layout for all platforms, we hope you find it easier to navigate and find what you’re looking for quickly and efficiently. Our web address stays the same at www.cdnangus.ca, but the look and content are all new! Here are some tips for navigating the new site: THE SEARCH BAR: our new website has a built-in search function. If you are looking for something and can’t find it in the menu, just search for the key words in the search bar.
ANIMAL, MEMBER & EPD INQUIRY: need to look up an animal, member or EPD quickly? Click ‘Animal Inquiry’ at the very top of the page, and then scroll down to select how you would like to search.
THE QUICK LINKS MENU: at the top and bottom of every page is the Quick Links menu to help you get to frequently used pages faster.
4
Todays Angus Advantag e 30
THE HELP ICON: located at the top of every page, clicking this link will take you to Help, Tips and Frequently Asked Questions. The CANADIAN ANGUS FOUNDATION and CANADIAN JUNIOR ANGUS websites are now fully integrated into our new Canadian Angus Association website. Find them by clicking the logos at the top of the page.
WEBSITE SIGN-IN: allows members to create profiles, have further access and increased ease of use with our new website. Note: this is not connected to AngusNOW. Member AngusNOW profiles and transactions will remain separate from our new website for the time being.
MOBILE FRIENDLY: our new website is mobile friendly for better access and compatibility with tablets and smart devices.
INTERACTIVE MAP AND DIRECTORY FOR ALL MEMBERS: need to look up a member? This feature is mobile and interactive.
SALES CATALOGUES, RESULTS, & SOCIAL FEED: either through the home page or the drop-down menu, find the most recent selection of sale catalogues, results, and a direct link to all our social media channels.
Our goal with the new website is to provide our members and visitors with a simple way to discover more about Canadian Angus programs, news, events, sales and all the latest happenings. It will be your one-stop-shop for everything Canadian Angus! Todays Angus Advantag e   31
5
◊ Angus Cattle ◊ ◊ Ranch & Performance Horses ◊
Leon & Melissa Lee Oyen, Alberta Leon Cell ◊ 403-664-0370 Melissa Cell ◊ 403-664-9177 E-Mail ◊ diamondlranching@gmail.com Box 441 ◊ Oyen, Alberta ◊ T0J 2J0
We Stand Behind Our Bulls and Beside Our Customers
RR 2, Olds, AB T4H 1P3 | 403.994.0552 Brody, Justine, Calynn & Hiller Gardner Gary, Donna & Rob Smith: 403.556.2290 info@diamondtcattle.ca | www.diamondtcattle.ca
Todays Angus Advantag e 32
Lee & Laura Brown
Box 217, Erskine, AB T0C 1G0 403-742-4226 Lee cell 403-740-9429 llbangus@telus.net www.llbangus.com
Annual Bull and Female Sale second Saturday in March
Are you on the list?
Make your sale standout! Contact us to be added to the upcoming events list info@buyagro.com 306-933-4200
performance
RED & BLACK angus
Bob Hahn
bhahn@hahnco.com cell. 780.991.1355 home. 780.464.0296 fax. 780.423.4836 www.hahnangus.com
22525 Twp Rd 514 Sherwood Park, Alberta, T8C 1H5
Your next project is on the horizon!
We can make it happen!
Contact us for more information.
BRYAN KOSTIUK · OFFICE: 306-933-4200 · BRYAN@TBARC.COM WWW.TODAYSPUBLISHING.CA
Todays Angus Advantag e 33
Mick & Debbie Trefiak
14 miles east of Wainright and 11 miles north on range road 4-3
RR 1 Edgerton, Alberta T0B 1K0 P :: 780-755-2224 F :: 780-755-2223 C :: 780-842-8835 mick@mjt.ca www.mjt.ca
stomers Connect with new cut to coast from coas
Book your card ad now! 306-933-4200
le season
Take this sa
by storm
Contact us for more information
Bryan Kostiuk
Office: 306-933-4200 bryan@tbarc.com
www.TodaysPublishing.ca
Pedersen Livestock
Kurt & Becky Pedersen
(780) 755-3160 (780) 209-9999 Kurt Cell www.pedersenlivestock.com
Are you on the list?
Make your sale standout! Contact us to be added to the upcoming events list info@buyagro.com 306-933-4200
Box 3528 Vermilion, AB T9X 2B5 (780)853‐9673 sean@roundrockranching.com www.roundrockranching.com
The Best Beef in a Better World
Sean McGrath
Samtia Angus
Sean McGrath
REGISTERED BLACK ANGUS CATTLE Box 3528 Vermilion, AB T9X 2B5 Lee & Layne Gleim & Family (780)853‐9673 Box 4467, Taber,sean@roundrockranching.com AB Home: (403) 223-8442 www.roundrockranching.com Cell: (403) 795-0004 or (403) 634-8226 The Best Beef in a Better World “Our Vision is Based on Quality Not Quantity” layneg@cciwireless.ca
Sean McGrath
Todays Angus Advantag e 34
Box 3528
Sean McGrath
Box 3528 Vermilion, AB T9X 2B5 (780)853‐9673 sean@roundrockranching.com www.roundrockranching.com
The Best Beef in a Better World
Sean McGrath
Box 3528 Vermilion, AB T9X 2B5 (780)853‐9673 sean@roundrockranching.com www.roundrockranching.com
The Best Beef in a Better World
Sean McGrath
Box 3528
Join the Alberta Breeders pages
Ph: 306-933-4200
info@todaysangus.com
Your sale right in buyers’ hands!
SEND THEM AN EBLAST! Contact us for more information Bryan Kostiuk Office: 306-933-4200 bryan@tbarc.com www.todaysangus.com
Todays Angus Advantag e 35
The Taste Of Change By Nicole Erceg
I don’t remember the first time I ate it nor the last, I just remember that it tasted terrible. My mother called it “Uschi’s Omlet,” a nod to her mother’s German name, as she passed on the mushy, messy bake recipe. Truthfully, none of us liked it, but we didn’t dare say so because serving it every Christmas made Mom feel connected to the ones who no longer sat around the table. It was tradition. In the cattle business, tradition is everywhere. It’s the fence posts put down by a generation before, the tricks dad taught of how to use baling twine to “fix” a farm truck door, and how to tell when a calf is sick. It’s in the whisper of the wind through the grass, knowing the ground beneath your boots is open with opportunity because of family members you never got the chance to meet. The rituals of those before us are the harvest we reap today. Mom caught us all one year scraping the bits we couldn’t choke down into the garbage and we confessed our disgust for the dish. It didn’t mean she stopped making it — change isn’t easy. Change disrupts the reliable good from the way things have always been. Sometimes, it can feel like we’re dishonoring the ones who have gone before by drifting from their trustworthy well-worn paths. In 2020, change and disruption have been around every corner. Things look different in our newsfeeds, but the cattle in the pasture feel the same, undisturbed by the stressors swirling around us. The cows may not know it, but it’s a different world we’re living in. As the headlines fade into history, much will look the same on the ranch. But since change defines this year, let’s take a look at what should be changing in our businesses. This calving season, does the calving barn dad built in the ’50s feel nonfunctional with the cow size you have today? If you’ve
always selected for maternal performance in the cowherd and carcass traits in the calves you’ll feed, is it time to select for both? Maybe this weaning season will be extended, presenting opportunities to change up your traditional 30-day program or explore different marketing avenues. Looking for a chance to change can highlight the best traditions we need to hold on to. These past months have shown the U.S. cattlemen’s dedication to quality and consistency is still vital to future success. As restaurants reopen, they’re looking for points of differentiation, demanding Prime beef and branded programs that drive value back to the ranch. The ones whose legacy we carry were probably never dealt a global pandemic. They didn’t have to work to please today’s consumer. They didn’t have data and technology at their fingertips like we do today. The repeating rhythm of the seasons offers predictability, we know what’s up ahead. The heritage and tradition grounds us and though we’ve been dealt a different hand, those who play it smart will continue to carry on. It’s a careful balance of combining the best traditions of the past with innovations of today that result in a better product for our customers at the end of the value chain. Every year, Mom will still ask if we want her to make Uschi’s Omlet, though she knows our answer. I never met my grandmother, but the stories and the ability to sew are traditions from her that won’t die with me, though I hope the legacy of that recipe does. Now my family enjoys a holiday breakfast of cinnamon rolls, and the taste of change is sweet. For Mom, it’s served with a small side of sadness, though she admits a better eating experience for all is worth embracing a little change. Next time in Black Ink®, Miranda Reiman will talk about not so trivial pursuits. Questions? E-mail nerceg@certifiedangusbeef.com.
Todays Angus Advantag e 36
This ain’t our first
rodeo
Whether it’s a catalogue, flyer, poster or whatever you need for your sale, we’ve got your back! Contact us for more information Bryan Kostiuk Office: 306-933-4200 bryan@tbarc.com www.todayspublishing.ca Todays Angus Advantage 37
ready?
Are you
NATIONAL CONVENTION 2021
SASKATCHEWAN
See you there! Todays Angus Advantag e   38
Thank you
to everyone who participated in the 2020 Virtual Showdown Challenge
Daily DQ Gift Card Winners
Reghan Chowen, Thorndale, ON Katelyn Hesketh, Westbridge, BC Michael Richards, Fort Saskatchewan, AB Tate Wheeler, Saskatoon, SK Reese Wildman, Sangudo, AB
GOAL or Showdown Registration Winner Carmen White, Claresholm, AB
CAF Heifer Voucher Winner ($2,000) Ethan Gaboury, Spiritwood, SK
GOAL Conference 2021
February 13-15, Toronto, ON
Showdown 2021
July 22-24, Brandon, MB
r ou y k Mar dars! calen Heifer Voucher Draw Deadline
October 1
Get your Junior membership by October 1st to be eligble to win one of three $2,000 Canadian Angus Foundation heifer vouchers up for grabs this fall! All 2020 CJA members in good standing are eligible. Vouchers are to be used to purchase females from Canadian Angus members.
www.cdnangus.ca/canadian-junior-angus • bwagner@cdnangus.ca Todays Angus Advantage  39
W
Todays Angus Advantag e   40
Todays Angus Advantage  41
18010 Bathurst St. Newmarket, ON L3Y 4V9
Gerald Kellington Manager
18010 Bathurst St. Newmarket, ON L3Y 4V9
Gerald Kellington Office #: (905) 898-4463 Gerald's #: (905) 252-6315 Email: galten.farms@sympatico.ca
Manager
Office #: (905) 898-4463 Gerald's #: (905) 252-6315 Email: galten.farms@sympatico.ca
18010 Bathurst St. Newmarket, ON L3Y 4V9
Gerald Kellington Manager
18010 Bathurst St. Newmarket, ON L3Y 4V9
Gerald Kellington Office #: (905) 898-4463 Gerald's #: (905) 252-6315 Email: galten.farms@sympatico.ca
Manager
Office #: (905) 898-4463 Gerald's #: (905) 252-6315 Email: galten.farms@sympatico.ca
18010 Bathurst St. Newmarket, ON L3Y 4V9
Gerald Kellington Manager
18010 Bathurst St. Newmarket, ON L3Y 4V9
Gerald Kellington Office #: (905) 898-4463 Gerald's #: (905) 252-6315 Email: galten.farms@sympatico.ca
Manager
Office #: (905) 898-4463 Gerald's #: (905) 252-6315 Email: galten.farms@sympatico.ca
18010 Bathurst St. Newmarket, ON L3Y 4V9
Gerald Kellington Manager
18010 Bathurst St. Newmarket, ON L3Y 4V9
Gerald Kellington Office #: (905) 898-4463 Gerald's #: (905) 252-6315 Email: galten.farms@sympatico.ca
Manager
Office #: (905) 898-4463 Gerald's #: (905) 252-6315 Email: galten.farms@sympatico.ca
18010 Bathurst St. Newmarket, ON L3Y 4V9
Gerald Kellington Manager
Ian & Joy Rudkin
18010 Bathurst St. Newmarket, ON L3Y 4V9
Gerald Kellington Office #: (905) 898-4463 Gerald's #: (905) 252-6315 Email: galten.farms@sympatico.ca
Manager
Office #: (905) 898-4463 Gerald's #: (905) 252-6315 Email: galten.farms@sympatico.ca
Todays Angus Advantag e   42
3320 bradburn Road blackstock, on, L0b 1b0 905.718.5331 maplelinefarm@hotmail.ca
(a partnership)
4023 Meadowbrook Drive, Unit 108, London, Ontario N6L 1E6 www.weavercroft.com Kevin Brooks 519-878-1183 kb@weavercroft.com
John Weaver 519-318-6302 john@weavercroft.com
Jim Weaver 519-868-0328 jw@weavercroft.com
W O N K O T E L P O E P E WANT MOR
? M A R G O R P R U O Y ABOUT ise! tter way for you to advert Ontario... we have a be
INFORMATION CONTACT US FOR MORE om s.com www.todaysangus.c
aysangu Ph: 306-933-4200 info@tod
Todays Angus Advantag e   43
Beef Up The Dinner Table Consumer insights say beef is doing well at staying at the center of the plate
By Morgan Marley Cattlemen respond to consumer demands, even as they evolve from the call for premium quality to transparent production practices. We know that, thanks to ongoing work from the National Cattlemen’s Beef Association (NCBA). Insights and perceptions derived from 2019 Consumer Beef Tracker data, presented by Rick Husted, NCBA Vice President of Strategic Planning and Market research, at the 2020 Midwest American Society of Animal Science meeting in Omaha. protein source. Every month, more than 500 people take an in-depth survey about their daily diet and Overall, beef is doing well. When the supply was low in 2014 and 2015, Husted lifestyle so analysis can segment today’s consumers said beef consumption per capita in the U.S. was 54 and find the most favorable beef messaging.
pounds (lb.) per person but has steadily increased. “We focus on the whole population, but we’ve learned Cattlefax projects that number to reach 58 lb. this year. through our research that Millennials are our target, It isn’t just beef, but all proteins. USDA’s 2019 estimate and Gen Z’s,” Husted said. “The kids, for the most part, of 219 lb. per capita consumption of all meat and of those older Millennial parents are the ones who are becoming more and more the drivers of purchasing poultry is projected at 223 lb. in 2020. power.” “That’s a lot of meat consumers are continuing to eat,” Husted said, noting it proves demand is more than And those kids want to know more about how their food is raised. just volume—it’s volume and price. The value consumers see in beef continues to rise, too. The survey asks consumers about all proteins from beef, chicken, pork and even meat substitutes. The “The total U.S. consumer expenditure for beef is positive perceptions of beef are high at 66%, Husted projected to hit $112 billion,” he said. While the supply said, but beef ’s biggest competitor is even higher. hasn’t grown considerably, continued movement at “We dig deeper and get a lot more diagnostic about steady to higher prices speaks to value perception. what they like or don’t like about chicken,” he said. NCBA gathers and analyzes data to help keep beef a top “We see that perceptions among consumers for chicken are more positive when it comes to health and being more affordable.” Beef has to meet high standards to make it to the center of the American plate. The top consideration is taste, Husted said, followed by value. For consumers, food safety is always a given, and health ranks closer to the middle for meal choices, especially when dining out. Only 37% had positive perceptions of beef production, with 41% neutral, and the greatest concern was Todays Angus Advantag e 44
animal welfare. Generational distance from farming and misinformation in the media don’t help, he noted.
daily basis, there’s a huge variety. Meat substitutes are just one of those things.”
“Producers just have to make sure they are always Beef is doing well. And Husted argues it will continue thinking about raising beef responsibly, doing it the to do well while half of consumers rank it as a great right way,” Husted said. source of protein. For years, producers have been called to “tell their story.” That’s why beef.org launched a Beef Quality Assurance (BQA) ad series to explain some details. Learning about BQA produced increases in confidence of 70% for beef safety and 67% for humane treatment, Husted said.
“People love beef. They select it over other proteins, not just for the taste and enjoyment, but as a great source of protein, and they continue to love it,” he said. That’s a solid foundation to keep building on.
The data is supportive of strong beef demand. Yet the rising awareness and headlines surrounding substitute animal proteins has many producers on edge. Several years ago, Husted and his team sought to understand the threat it holds to the industry. “When you look at all animal proteins and animal substitutes, most recently that percent of market share is less than 1%, closer to 0.4%,” he said. “And then on the beef and beef substitutes where Beyond (Beef) is really trying to make it in, it’s still not quite 0.7%.” People aren’t changing their diets as these alternative proteins are becoming more available. They’re just “working them in,” Husted said. “Is the percent of vegans or vegetarians increasing? It’s not. Are folks replacing beef or other meat proteins with these substitutes? They’re not,” he said. “When you think about all the things that consumers eat on a
Todays Angus Advantag e 45
Bruce, Ione & Breanna Austen & Katie Comp2 RR2 Swan River, Mb R0L 1Z0 204 734 2073 andersoncattle@inethome.ca
www.andersoncattle.ca
Bruce, Ione & Breanna Austen & Katie Comp2 RR2 Swan River, Mb R0L 1Z0 204 734 2073 andersoncattle@inethome.ca
www.andersoncattle.ca
MATTHEW & LEANNE GLASMAN
Angus & Simmental 204.773.3209 H 204.773.6055 C
Bruce, Ione & Breanna Austen & Katie Comp2 RR2 Swan River, Mb R0L 1Z0 204 734 2073 andersoncattle@inethome.ca
Bruce, Ione & Breanna Austen & Katie Comp2 RR2 Swan River, Mb R0L 1Z0 204 734 2073 andersoncattle@inethome.ca
Bruce, Ione & Breanna Austen & Katie Comp2 RR2 Swan River, Mb R0L 1Z0 204 734 2073 andersoncattle@inethome.ca
www.andersoncattle.ca
mlg@glasmanfarms.com Bruce, Ione & Breanna Box 1390, Russell, MB R0J 1W0 Austen & Katie Comp2 RR2 Swan River, Mb R0L 1Z0 /GlasmanFarms 204 734 2073 andersoncattle@inethome.ca www.glasmanfarms.com
www.andersoncattle.ca
Quality Purebred Red & Black Angus Genetics Bull Sale - 3rd Saturday In March Bruce,Annual Ione & Breanna
www.andersoncattle.ca
www.andersoncattle.ca
John Gloria Turner Bruce, Ione &&Breanna Austen Katie Souris, MB Box&234, Comp2 Swan River, Mb R0L 1Z0 R0KRR2 2C0 204Email 734 2073 andersoncattle@inethome.ca giturner@xplornet.ca
www.andersoncattle.ca
AustenGlen, & KatieLarissa, Ian Albert, Dr. David & Shelly Comp2 Hamilton RR2 Swan River, Mb R0L 1Z0 Hamilton 204(204) 734 872-2358 2073 andersoncattle@inethome.ca (204) 822-3054 (204) 526-0705 (204) 325-3635 larissa_hamilton@hotmail.com • www.hamcocattleco.com
www.andersoncattle.ca
Bruce, Ione & Breanna Austen & Katie Comp2 RR2 Swan River, Mb R0L 1Z0 204 734 2073 andersoncattle@inethome.ca
www.andersoncattle.ca
Bruce, Ione & Breanna Austen & Katie Comp2 RR2 Swan River, Mb R0L 1Z0 204 734 2073 andersoncattle@inethome.ca
www.andersoncattle.ca
(204)483-3234 John (Cell) (204) 483-0764 Gloria (Cell) (204)-741-0648 Todays Angus Advantag e   46
Lights, Camera, Cook! Chefs encourage with home cooking videos
By Maeley Herring Kitchens comfort us with memories, conversation, teaching and learning. But the COVID-19 pandemic and its lack of options for dining outchanged the home kitchen’s role in daily lives.
cook the dish. An eightminute video takes two hours to record.”
With society running on a new schedule, chefs at the Certified Angus Beef ® (CAB®) brand explored different ways to connect with consumers.
A New Studio Like most, the normal routine and work environment for CAB chefs changed with stay-at-home orders.
Senior Corporate Chef, Michael Ollier and Test Kitchen Manager Gavin Pinto started by meeting consumers where they are—in the comfort of their homes. “We want to be sensitive to the reality people are facing,” Ollier said. “They may see store shelves that are empty or prices that alarm them.” The chefs saw a light through the chaos, opportunities for shoppers to learn how to prepare different cuts of beef, bond with family and share lifelong skills. For Ollier, the silver lining is being home with family. “We’ve got two boys, 12 and 16, and those are great ages to be there as a dad,” he said. This spring, he’s had the chance to pass down techniques and “critical life skills” at a critical time. “Just like that, the boys will be out of the house,” Ollier thought. “What skill sets have I passed on? Are the guys properly prepared? They need to be able to cook a steak and cook it well.” Behind The Scenes To better connect with consumers, CAB chefs decided to shift their focus and outreach to reflect the 2020 realities by bringing consumers into their own kitchens. “We started thinking of different topics,” Ollier said. “We wanted to share our personal experiences and what home is like for us right now.” They drew on what home is like for many consumers, stocking their freezers with beef to take advantage of good deals. That brought up freezing and thawing techniques. “I’ve always been kind of a meat hoarder,” Pinto said, “so it’s not unusual for me to have weeks worth of meat in the freezer.” Naturally, he shared how to properly package and freeze beef to preserve its quality and flavor. “Air is your enemy when freezing, cool water your friend when thawing.” Pinto emphasized pantry and familystyle meals. “When people were really hunkered down hard, I focused on things they might’ve had around the house, instead of fresh herbs and things like that.” From ramen noodle Hamburger Helper to chicken-fried steak fingers, Pinto made recipes easy and fun for families. Although they are only a few minutes long after edits, the videos take several hours to create. Chef Michael Ollier’s son has “I have to clean my kitchen,” Pinto said learned “critical life skills” with a smile. “Then I have to plan the while staying at home meal, prep the filming equipment and with his dad.
They had to get creative. Instead of highlyChef Gavin Pinto and son Aidan brought produced video from lively whisk fights and beef jokes to the kitchen the Certified Angus adding a unique touch to the cooking demos. Beef® brand Test Kitchen, the chefs turned to simple home cooking—from their cell phones. “We went from five videographers and three vantage points,” Pinto says, “to an iPhone on a tripod with one light and a mic.” They had to recruit a new studio crew. Wives, kids and grandkids turned into videographers, sous-chefs and stand-up comedians. Pinto’s favorite thing about the home videos is the help from his son, Aidan. Between beef jokes and whisk “sword fights,” the nine-year-old added his unique touch. “He jumped right in,” the proud dad said. “It was his idea to help me—he looks forward to being in the videos.” Corporate Chef Peter Rosenberg took social distancing to a new level. Though separated by more than 1,300 miles, he cooked a Mother’s Day breakfast with a five-year-old granddaughter through the Zoom app. They fixed a CAB tenderloin breakfast sandwich and chocolate-covered strawberries. “Goodbye from Ohio,” Rosenberg said to his granddaughter at the end of the call. “Goodbye from Texas,” she responded. Online viewers could add their own closing notes. Future Production The CAB chefs plan to apply what they have learned this spring to their operations back at the brand’s Test Kitchen and Culinary Center. “We are producing real, accessible content from our homes with our iPhones,” Ollier says. When they get back to a full crew and all the available tools, they’ll keep the focus on authentic content. Pinto added, “You don’t want to lose that person-to-person feeling.” The ultimate goal for everyone is consumer success, he said. “We want people to have confidence at home to cook a quality piece of meat—to feel like they can tackle anything they find in the store because they know enough about it or have seen our videos.” That success increases demand for the world’s leading premium beef brand, which adds comfort to the cattlemen and women who supply the meat.
Todays Angus Advantag e 47
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Beef’s Paradigm Shifts Should Continue, Rishel Says
By Maeley Herring
Alexander Graham Bell never imagined the smart phone most Americans carry today. Even those with a touchscreen didn’t dream of such wonders a generation ago, and attitudes still vary. From bag phones to flip phones that can text to the latest with an app for everything, each person chooses their level. “Innovation presents the option to accept or turn down,” said Bill Rishel, longtime Nebraska Angus producer, at the online 52nd Annual Beef Improvement Federation (BIF) Symposium. He challenged listeners to see change as an opportunity for progress. “I want to stimulate a new way of thinking about the future,” he began. Appreciating The Past That should begin with looking back to recognize “paradigm shifts” when new ideas suddenly supplant accepted or traditional ways.
• Genomic-enhanced EPDs (GE EPDs) take in DNA studies and other sources to find economic merit in more cattle and in traits that are hard to measure. “The speed of development and adaptation of genomics has been revolutionary,” he said. The seven innovations offered progress in genetics, efficiency and profitability at each level. They also provide a “paradigm shift philosophy” for future management decisions. “Perhaps we can apply some of that thinking to our business and industry as we charge forward into the next two decades,” Rishel said. “The central idea to these dynamic changes is the desire to improve genetics and improve our enterprises.” Looking Forward Research proves the industry is continually improving beef production.
“The paradigm shifts over the past 50 years certainly improved our industry and got us to where we are today,” Rishel said by way of introducing seven that helped everyone from ranch to beef consumer.
“I believe we are just scratching the surface,” Rishel said. “I have no doubt genomics are destined to play a much larger role,” such as selection for strong immune systems, feed efficiency and carcass merit.
• Performance record systems. Significance often overlooked because of their widespread use today, Rishel said the data collection led to in-herd records, breed association databases and national research organizations.
“Beef quality is a key focus,” Rishel said, “but that must expand to other consumer connections.”
• Artificial insemination. Used since the 1950s by a few registered bull owners, this innovation didn’t show what it could do until the early 1970s. When its use was opened to all in the early 1970s, “we witnessed greater opportunity for genetic improvement and longterm sustainability.” • Boxed beef fabrication lowered delivery costs, ensured product safety and increased demand for beef. • Branded beef programs debuted in 1978 with live and carcass specifications to enhance consistency, Rishel said. “Standing behind the product was a pretty new concept to our industry and the consuming public. It even helped reverse the serious decline in beef demand.” • The Beef Promotion and Research Act of 1985 provided structure and requirements for the Beef Checkoff Program that works to benefit producers and consumers, he said. • Expected progeny differences (EPDs) allowed anyone to rank individual animals on their genetics, regardless of environmental differences, Rishel said. EPD methodology led to the use of ultrasound technology in gathering carcass data for sire evaluation.
“Producers are making strides in sustainability,” he said. Cattle graze land unsuitable for crops and “upcycle” forage into that nutritious source of protein that is beef. Document conservation efforts that link livestock, wildlife, water and forage management, Rishel suggested. “We have a great story to tell,” he said. “Many of our consumers, even the ones who really love beef, want to know that we are doing the right things for the environment and sustainability of our natural resources.” If we were to look back on the industry in 20 years, what would be our biggest accomplishment? “I hope the greatest paradigm shift would be our ability to accept change,” Rishel said.
Todays Angus Advantage 49
Breeders
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Todays Angus Advantag e 55
December
1 Six Mile Genetic Focus Female Sale CCI.Live 1 Stromsmoe Hereford & Angus Bull Sale Etzikom, AB 2 Cudlobe Bull Sale Stavely, AB 2 Gemstone Cattle Co. Bull Sale Brooks, AB LCI Doenz Ranches Bull Sale 3 Warner , AB 4 49th Brylor Ranch Red Angus Bull Sale Fort Macleod, AB 4 Lone Stone Female Sale Westlock, AB 4 Nelson Hirsche Purebreds 4th Annual Production Sale Del Bonita, AB 5 Manitoba Angus Keystone Klassic Brandon, MB Peak Dot Ranch Fall Bull Sale 5 Wood Mountain, SK 7 Y Coulee Land & Cattle Co. Bull & Female Sale Lloydminster, SK 9 Double Bar D “Sharing The Herd” Production Sale Grenfell, SK 66 Ranch Ltd. Fall Bull Sale 11 Fort Macleod, AB 12 Atlasta Angus Bull & Heifer Sale Sylvan Lake, AB 12 Border Butte Bull Sale Medicine Hat, AB 12 Pride of the Prairies Female Sale Lloydminster, AB Glennie Bros. Long Yearling / Bred Heifer Sale 13 Carnduff, SK Johnson Livestock Angus Female Sale 15 Peebles, SK 15 D&N Livestock Commercial Angus Bred Heifer Sale Peebles, SK 16 The Female Focus Production Sale Neudorf, SK 17 Strongbow Farms Purebred Female Production Sale Hartney, MB The Angus Collection Sale – Volume VIII 19 Olds, AB Stewart Cattle Co. Complete Dispersal 20 Virden, MB 21 Blairs.Ag Cattle Co. Opportunity Knocks Sale Saskatoon, SK 22 HBH Angus & Northern Light Simmentals Production Sale Virden, MB 30 Premier & Guests Falls View Production Sale Niagra Falls, ON 31 New Year’s Resolution Sale Olds, AB
August 7 10-14 14-15 15
Showdown Online Challenge 2020 Canadian Junior Angus Calendar Fundraiser Virtual Event Express Ranches Big Event Sale Yukon, OK Early Fall Issue Deadline
September 5 10-13 18 29
October 3 5 10 10 17 17 19 23 28-31 31
Autumn Angus Classic Sale Hanover, ON LMAC Annual Meeting, Convention Brandon, MB Future Forward Herd Builder Sale Elora, ON Stettler Auction Mart Silver Sale Stettler, AB
Eastern Extravaganza Angus Sale Cookstown, ON Cudlobe Angus Sale Stavely, AB Gilchrist Farms & Guests “In It To Win It” Sale Lucknow, ON Late Fall Issue Deadline Canadian Red Round-Up Show & Sale Olds, AB Angus In Action Nappan, NS Justamere Sale Of The Year Lloydminster, SK Angus Harvest Classic Sale Moose Jaw, SK Manitoba AG EX Brandon, MB Triple S Red Angus Cowgirls Female Sale Calgary, AB
November 4-7 18 22 23 23 26 30
Lloydminster Stockade Roundup Lloydminster, SK Maple Lake Stock Farms Production Sale Hartney, MB Raven Ridge Angus Complete Dispersal Brandon, MB Brooking Angus Ranch Open Book Invitational Chapter 8 - AngusLive.com Right Cross Ranch Commerical Bred Heifer & Long Yearling Bull Sale Kisbey, SK Bench Angus Long Yearling Bull And Purebred Bred Heifer Production Sale Shaunavon, SK 2nd Annual Southern Angus Production Sale Fort Macleod, AB
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Our Staff
Bryan Kostiuk - Editor Chris Poley - Marketing Treena Ballantyne - Controller Carla Horatchka - Accounting Debbie Thiessen - Circulation Tanya Buziak - Circulation Janessa McKay - Design Breanne Anderson - Design Stephanie Lange - Design Katie Serhienko - Design Morgan Ilg - Office Support
Todays Angus Advantage 56
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