Herefords Today - Summer 2015

BW: 4.1 WW: 51.4 YW: 83.4 MM: 24.7 TM: 50.4 Birth Weight: 87 lbs

Summer

Sire: SHF Manning W18 Z22 Dam’s Sire: ANL P606 Ultra 40U

BW: 2.4 WW: 41.8 YW: 76.8 MM: 22.9 TM: 43.8

2015

GHC TCF Z22 MANNING 62C

Birth Weight: 78 lbs

Canadian

Dam’s Sire: BBSF 101N Wrangler 29W

Sale Issue

Sire: GHC Atlas Beefman 135Z

Early

GHC Timbuktu 90C

Publication Mail Agreement #40021107

HEREFORDS TODAY

Stop by and see the herd on pasture!

Volume 13 Issue 3

National Champion Senior Heifer Calf

National Champion Junior Heifer Calf

October 18, 2015 Arcola, Saskatchewan

Featuring Services To Churchill Red Bull 200Z

BW: 0.6 WW: 68.2 YW: 110.8 MM: 34.8 TM: 68.9

Haroldson’s WLC Reno 15X

BW: 1.1 WW: 52.2 YW: 86.3 MM: 15.7 TM: 41.8

On Offer Will Be

HIGH QUALITY HEIFER CALVES TOP END REPLACEMENT HEIFERS ELITE HERD SIRE PROSPECTS 4-3342 Millar Avenue Saskatoon, SK S7K 7G9 Ph: 306.933.4200 Fax: 306.934.0744 info@tbarc.com www.tbarc.com Chris Poley:306.220.5006 Ted Serhienko: 306.221.2711 Shane Michelson: 403.363.9973

You’re In v i te d ! Autumn Alliance XXXIII Sale September 20, 2015 At The Farm 12:00 Noon

MHPH 521X

Action 106A (

BW

WW

YW

MM

TM

3.4

66.5

109.2

23.4

56.7

MHPH 106A

MHPH 106A

Radiance 103C (

DLF IEF HYF)

Carla 109C (

DLF IEF HYF)

Born: Jan. 9, 2015 BW: 2.5 WW: 61.1 YW: 95.6 M: 25.3 TM: 55.9

DLF IEF HYF)

Born: Jan. 3, 2015 BW: 3.6 WW: 61.7 YW: 98.3 M: 23 TM: 53.8

Pebbles 216C ( BW: 4.2 WW: 58.7 YW: 98.1 M: 25.8 TM: 55.2

MHPH 106A

Born: Feb. 16, 2015

PLAN AN ONTARIO WEEKEND!

DLF IEF HYF)

River Valley “Genetic Designs XI” Sale - September 18, 2015 Elm-Lodge Sale - September 19, 2015 AUTUMN ALLIANCE SALE XXXIII - SEPTEMBER 20, 2015

MHPH 106A

Tori 211C (

DLF IEF HYF)

Born: Feb. 11, 2015 BW: 3.2 WW: 55.7 YW: 95.9 M: 22.1 TM: 50

Sale Management

Office: 306-933-4200 Chris: 306-220-5006 Ted: 306-221-2711

View the catalogue online at www.BuyAgro.com

1

Complete Dispersal october 24, 2015 1:00 pm whitewood auction, whitewood, sk selling 40 pairs, 20 bred heifers and herd bulls Sale managed by Chris Poley: 306-220-5006 Ted Serhienko: 306-221-2711 S7R R294 BROWN SUGAR 22A

Ph: 306-933-4200

Shane Michelson: 403-363-9973

SELLS BRED TO NJW HOMEGROWN 8Y

S7R R294 FAMOUS 701A S7R 17W SALLY 100Y SELLS BRED TO KCF BENNETT ENCORE Z311 WITH APRIL 17 HEIFER BY FAMOUS

SECTION 7 RANCH Alain Karen & Alexis Decorby Rocanville SK, Canada (306) 645 2019 Cell (306) 435 7811 S7R@sasktel.net

S7R 83T SUGAR RUSH 20C

BY WLB LEGO AND OUT OF S7R R294 BROWN SUGAR 22A

View catalogue online at www.buyagro.com 2

ANL and Guests Production Sale October 17, 2015 - Steelman, SK

Selling 15 Yearling Heifers 7 Heifer Calves

Glenlees 719T Option ET 26A

TH 33Y Sheyenne 740A

TH 122 71I Victor 719T x Remitall Online 122L

BW: 0.9 WW: 55.9 YW: 87.6 MM: 25.3 TM: 53.3

Services Sell

TH 49U 719T Sheyenne 3X x TH Rangeline743 The Times R23W BW: 0.1 WW: 52.9 YW: 76.9 MM: 24.6 TM: 51.1

Services Sell

Glenlees 0220 Fancy 48B

Glenlees DBK 9W Wilda 24B ANL MHPH PBG 45P Tank 9W x Remitall Timekeeper 129T

GF 29F New Release 1025R x SHF Wonder M326 W18 ET

BW: 4.0 WW: 50.0 YW: 80.3 MM: 20.4 TM: 45.4

BW: 3.6 WW: 43.3 YW: 73.3 MM: 24.4 TM: 46.1

BW: 7.3 WW: 59.2 YW: 104.9 MM: 22.5 TM: 52.1

Boyd Masterpiece 0220 x BNMHPH 13P Heat 101S

BNC 1025R Wilda 404B

3

In this issue...

That same day we flew from Brisbane to Gladstone and checked into our hotel. We were an hour and 10 minutes from Rock Hampton, as hotels closer to the show site had been booked for months. We rented a van for the daily commute and Marty was voted ‘most likely to drive’!

I

n January, the opportunity arose through Agribition to be part of a Rock Hampton is located in east central Queensland. It is the host of trade mission to Australia. The objective was to attract sales, both Beef Australia which is held every three years. It runs a Monday through short and long term, as well as increase trade between the countries. Friday and culminates with the Supreme Champion show. This is an Australian version of Agribition. 2015’s edition hosted 32 breeds, with In March it became a reality and a decision had to be made. So after approximately 4000 head of cattle all there at once. This is strictly a cattle some family discussion, it was decided this was an opportunity that and dry display show. The cattle are housed under open sided shelters in couldn’t be passed up. I contacted Steven Scott, the Canadian Hereford numerous barns. Very few exhibitors use fans, as it is necessary to prove Association General manager to see if such a trip was on the radar for that the British breeds can withstand the heat as well as the Brahman the Hereford Association. Steven had worked for C&T for seven years and Santa Gertrudis cattle. Many breeds are crossed with the Brahman, prior to taking on this new role, so he would be a welcome travelling in particular, for adaptability to the extreme climate such as Braford and Brangus. The very large ears and prominent sheath are actually used as partner. a cooling mechanism in the heat. Some of the lesser known breeds to us Many, many emails and much paperwork later, we had nine people were the Droughtmaster, Senepol and Square Meter. committed and ready to go!! Travelling overseas was Marty Seymore, CEO for Canadian Western Agribition; directors Blake McMillan, Bruce Australia is the third largest beef exporter in the world, following Brazil Holmquist and myself. Also representing CWA and their respective and India. breeds were Eileen Davidson, Sheldon Kyle, Sherri Leachman and Dean We entered the show grounds as International guests and made our way Stewart, as well as Steven Scott, CHA GM. to the International Lounge (#31 on the map). This was a welcome area On May 1st, I flew from Regina to Calgary where I met up with Steven as it was 30 to 35 degrees every day. This was a 120 foot by 40 foot and we continued on to Los Angeles. Here we were informed that our air conditioned building with tables, chairs, couches, a meeting room, plane was delayed 8 hours and were given the choice to run like crazy bar and food service. It provided access to three viewing areas for for a different flight or have Quantas airline put us in a hotel for the night. We chose to wait, had a relaxing evening and left Los Angeles at 8:00 AM. We ended up on a half full plane, with lots of leg room for stretching out to sleep. We were very well rested during the 14 hour flight to Brisbane and arrived there at 2:00 PM Aussie time. We were now 16 hours ahead of home time with zero jet lag and ready to roll!

Page 30 Deborah Wilson is Sr. Vice-president of BIXSco Inc, the partnership between Viewtrak Technologies Inc. and Canadian Cattlemen’s Association.

The key to unlocking the value of data is in the industry’s hands During the month of June 2015, I had the great privilege of formally interviewing nearly twenty industry leaders from all parts of the supply chain to discuss a critical topic—the issue of exchanging information. Those of you who know me know that this issue has been on my radar for years. This is why I agreed to join a startup technology company (BIXSCO) when most women at my stage of life (notice I didn’t say age, I said stage) would be finding ways to wind down.

I believe that industry-wide data sharing is critically important. Despite my passion, I realize that not everyone shares my enthusiasm. Talk to the hand Deb, some might say. Instead, let me talk to a couple of other important localities. The first is your back pocket. The second is your chest pocket. But don’t take my word for it. Take it from the cross section of industry leaders I spent hours with on the phone.

The first thing they will tell you, as they told me, is that information is power. It’s the key to understanding what you’re producing so you can do it better, faster, with a higher quality—and get properly rewarded for the meat you’re able to produce. One insider told me that there could be up to twenty-five percent more profit if producers have access to data information flow at the cow/calf stage.

Page 42

It’s also the key to accessing the world’s high value markets like Asia and Europe— who are asking us to prove the history of care of our animals, which at the moment, we aren’t able to do. Countries that can—like Ireland and Australia—are going to gain a much bigger share of these markets while fight amongst ourselves, thinking that the best way to make money is at someone else’s expense (their words, not mine).

I was happy to hear them say that the industry has a lot of confidence in BIXSCO’s management and is willing to give BIXS another shot after a disappointing first attempt.

And while they’re optimistic, they’re also realistic about our chances for success. So they’re sceptical about whether BIXS can overcome the competitiveness, mistrust, and complacency that plague the industry and have delayed the evolution of datasharing.

That’s why our job at BIXSCO is to help the industry imagine the value of an integrated supply chain, and to help everyone (from producers through to packers) find their own ways to unlock the value of information by buying and selling it to others. We’re here to help facilitate those relationships so that everyone can find value. When we do that, some believe that industry fragmentation will be a thing of the past. Others wonder if mandating data sharing

is the only realistic solution. The answer is clearly in the industry’s own hands.

Our Staff Bryan Kostiuk - Editor Chris Poley - Marketing Ted Serhienko - Marketing Treena Ballantyne - Controller Mina Serhienko - Accounting Carla Hamm - Accounting Debbie Thiessen - Circulation Tiffany Peters - Design Jared Hosh - Design Reilly Ambler - Design Janessa McKay - Design Samantha Rimke - Design

4

July 11, 2015

Vibank, Saskatchewan

Judge: Levi Jackson

The last thing these industry leaders told us is that our job isn’t going to be easy. So our goal is to start with some small wins. As a sign of positive momentum, several breed associations are now prepared to bridge their databases with BIXS to allow their data to flow through the chain. This is an important first step, providing us with thousands of new records. Secondly, the packers have agreed to re-engage with BIXS by inputting their most recent carcass data into the system. These are exciting new developments for sure, but we still have other hurdles to overcome. We’re working on technology and website improvements, and have developed a strong industry engagement plan that we’ll roll out later this fall.

Over the next few months, we’ll keep building momentum by getting support from different parts of the chain— starting with the most interested and engaged parts of the industry that already buy into the importance of data sharing. Maybe you’re not interested in unlocking the value of the data that you already have. Perhaps you don’t want to get compensated by other parts of the chain for the value of your work or the pride you take. After all, improving marketing, management, and profitability isn’t for everyone.

But if it’s for you, get on board! In fact, what are you waiting for? If everyone waits until someone else takes the first move, we’ll never progress. If you haven’t already signed on to BIXS, please take a moment to sign up now—it’s as easy as three simple steps(www.bixs2.ca). And please encourage others to do the same.

BIXSCO is helping to unlock the value of data. But you hold the key.

In every issue...

Published by: Herefords Today Ltd. #4-3342 Millar Avenue Saskatoon, Saskatchewan S7K 7G9 Phone: (306) 934-9696 Fax: (306) 934-0744 info@herefordstoday.com www.herefordstoday.com

Saskatchewan Junior Hereford Beef-A-Rama 2015

Now that I’ve addressed your back pocket, let me talk to the chest pocket—specifically the left side pocket. Yes, I’m speaking to your heart now, and the pride that every one of us feels about being part of this industry. But again, don’t take my word for it. Listen to the industry leaders I interviewed. They’ll tell you that Canadian beef is recognized as the highest quality protein in the world, raised right by producers who care. They’ll tell you that you’re part of a great industry with a great story. They’ll also tell you that none of that matters because we can’t prove our promises.

And that’s the other important thing that BIXS can do— reflect the pride of care that goes into raising, feeding, and packaging our beef. By helping to track those practices through the chain, we can strengthen and protect the whole industry while helping individual players extract value from their data.

Grand Champion Bull: Exhibited by Lexie O’Connor XLP KPH LC Tribute ET 707B

Grand Champion Female: Exhibited by Kylee Dixon RU BA 0124 Cinnamin 230B

Grand Champion Bred and Owned Female: Exhibited by Luke Webb LKW Amy 1B

Reserve Grand Champion Bull: Exhibited by Delaney Sebastian XLP Stone 108C

Reserve Grand Champion Female: Exhibited by Ayla Duke Square D Reiss 237A

Reserve Grand Champion Bred and Owned Female: Exhibited by Jillian JustJust Acres Bella 9B

Page 58 Page 54

You Ought to Know Not Taken for Granted The Real World A Breeders Vet Perspective Rate Card & Subscription Information Coming Events

20 28 41 46 63 68

Published 4 times/year - Winter, Spring, Summer and Fall Careful consideration has been placed on production of this magazine and we are responsible for the value of the advertisement; however, we assume no responsibility for errors or omissions.

Printed in Canada by: Houghton Boston Saskatoon, Saskatchewan Publications Mail Agreement: 40021107 Returned Undeliverable Canadian Addresses to: Herefords Today Circulation Dept. #4-3342 Millar Avenue Saskatoon, Saskatchewan S7K 7G9 Email: info@herefordstoday.com

Cover ph oto

by Grant Rolston

Breeding for our Customer’s Bottom Line Mark Your Calendars!

DVL 29B

October 18th is the event of the year at the farm!

WW 53.5

YW 91.2

MM 24.1

TM 50.9

DVL 1c

BW 2.7

S: RST Time’s A Wastin’ 0124 D: JAC Ashley 9U

OLTN 4T Belle of the Ball 11B The 2015 Canadian Junior Hereford Reserve Grand Champion Female Shown by Kylee Dixon

Our LARGEST and BEST Offering EVER will include:

BW 3.9

S: RST Time’s A Wastin’ 0124 D: Square-D Lassie 615X

WW 53.8

YW 88.8

MM 27.2

TM 54.1

~ 25 Herd Building Bred Heifers, sired by Heater, Classic, Time’s A Wastin’, Plainsman and the rest of the Blair Athol Bull Battery. These top quality heifers carry exciting services to Classic, TH Stockman, BBSF Zach 60Z and our new walking sire NJW 73S 22Z Mighty Max 97B ET

DVL 10c

~ 10 “BIG TIME” Heifer Calves sired by; Time’s A Wastin’, NJW Hometown, WLB Powerball and others!

RU BA 0124 Cinnamin 230B S: RST Time’s A Wastin’ 0124 D: GHC Miss Unique 105Y

2015 Beef-A-Rama Grand Champion Female for Kylee Dixon sold as Lot 1 to HBM Polled Herefords in our 2014 Sale.

Several siblings sell.

WW 50.4

YW 87.3

MM 29.2

TM 54.4

ekd 233c

BW 3.2

S: RST Time’s A Wastin’ 0124 D: Blair-Athol 101 Heidi 17U

Blair-Athol 19M Chardonnay 93B S: Blair-Athol 20 The Rock ET 19M D: Blair-Athol Ribeye Gal 107W

Many times champion including Weyburn Fair for Christin Dixon. She is an example of the quality offered at this year’s sale.

BW 5.7

S: WLB Powerball 27A D: RU BA Hot Rosie 227X

WW 57.4

YW 86.6

MM 25.5

TM 54.2

DON’T MISS OUT! Duncan & Val: Box 386, Arcola, SK S0C 0G0 P/F: (306) 455-2619 C: (306) 577-9703 Jeff, Grace, Christin, Kylee, Jackson & Hannah P: (306) 455-2128 C: (306) 577-1375 Email: blairatholfarms@sasktel.net

www.blairatholfarms.com

4-3342 Millar Avenue Saskatoon, SK S7K 7G9 Ph: 306.933.4200 Fax: 306.934.0744 info@tbarc.com www.tbarc.com Chris Poley:306.220.5006 Ted Serhienko: 306.221.2711 Shane Michelson: 403.363.9973

View the catalogue online at

www.buyagro.com

5

6

Building Quality with Form and Function These Feature Lots Will Sell

Remitall W Rio Lobo ET 26C

Remitall W GD Lawless ET 37C Sire: NJW 73S W18 Hometown 10Y Dam: Remitall Marvel 78T

Sire: Remitall West Chicago ET 83Y Dam: Glenlees 101N Bailey 78Y

Remitall W 50 Shades ET 12C

Remitall W Yellow Rose ET 11C

Remitall W GD Marvel ET 16C

Sire: Remitall West Havana ET 33A Dam: Remitall West Yellow Rose 2Y

Sire: Boyd Banker 0015 ET Dam: Remitall Marvel 78T

Sire: Remitall West Havana ET 33A Dam: Remitall West Yellow Rose 2Y

Remitall W Cashback 45C

Sire: Boyd Banker 0015 ET Dam: Remitall Marvel 78T

Sires Include:

Remitall West Marvel ET 25C Sire: NJW 73S W18 Hometown 10Y Dam: Remitall Marvel 78T

Remitall W GD Waterloo ET 12B The first AI services and sired embryos will sell from this exciting, new, total outcross sire! Owned with Glenrose Polled Herefords.

The Remitall West Production Sale Saturday, October, 10th 2015 1:00 pm at the farm Remitall W Start Me UpET 7B Last Year’s High Selling Bull Calf at $165,000 to Topp Herefords, ND. and Castle Herefords, OK.

The first AI services and sired embryos will be featured October 10th, 2015!

Remitall West Game Day ET 74Y Remitall West Chicago ET 83Y Remitall West Havana ET 33A Remitall West Beliveau 6Z CB 57U Can Doo 102Y MHPH 521X Action 106A Boyd Banker 0015 ET 73S W18 Hometown 10Y ET 512X 719T Playmaker 14Z

Selling October 10th 2015:

Herd Bull Prospects ~ Fancy Heifer Calves Bred Heifers ~ Embryos Bidding will be available on LiveAuctions.TV Bryan & Annette Latimer & Family Box 16 Site 2 RR#4 Olds AB T4H 1T8 (403)-556-0301 ~ ablatimer@xplornet.ca

Request a Catalog at www.remitallwest.com 7

Consigned to

C&T Take the Next Step Sale

October 17, 2015 Kisbey, SK

KLR CHERYL 10B

KLR RITA 18B

KLR BEAUTY 1B

Remitall West Eberle 29Z x KLR Cheryl 1W Bred to our newest herdsire MHPH RCY 10Y Bentley 2181B ( Hometown x Heat )

Eberle x PCL Nabob Lady 57T 44Y AI bred to Trust

Congratulations Kate Webb!

Reserve Champion Cloverbud Heifer at Weyburn Regional 4-H Show Purchased in last year’s sale

KLR Polled Herefords

8

KLR POLLY 14B

KLR CHAMPAGNE 1C

GHC C5 Download 26Z x KLR Polly 7W AI bred to Red Bull

Action x Youngblood daughter

Randy & Karen Wagner Box 122 Consul, SK S0N 0P0 Randy 306-299-4511 Karen 306-717-1230 OFFERING ONLY THE BEST

C&T Breeze Way 719T River 3B

C&T 218Z Mello 71B

C&T KLR 218Z Beauty 43B

C&T 301W Lolita 69B

C&T 301W Tara 89B

C&T 218Z Bella 68B

TH 122 71I Victor 719T x MHPH 13P Stetson 102S EPDs - BW: 3.6 WW: 55.8 YW: 87.3 Milk: 24 TM: 37.2 Bred to Nitrogen 916

MHPH 102S Wyatt 301W X BBSF 2214 Ramrod 10R EPDs - BW: 6.8 WW: 58.8 YW: 107.4 Milk: 22.2 TM: 51.6 Bred to Tlell Red Cedar

MHPH 118U Zappa 218Z X C & T 2E Magma 52M EPDs - BW: 2.7 WW: 34.9 YW: 60.8 Milk: 15.7 TM: 30.7 Bred to Mohican Stroker Z81

MHPH 102S Wyatt 301W X DTHF Kasper 82K EPDs - BW: 5.3 WW: 50.4 YW: 87.4 Milk: 19.4 TM: 44.6 Bred to Mohican Stoker Z81

MHPH 118 Zappa 218Z x Haroldson’s Warrior 005 19R EPDs - BW: 3.1 WW: 43.3 YW: 75.2 Milk: 18.4 TM: 40 Bred to Tlell Red Zulu

MHPH 118U Zappa 218Z x PW Victor Boomer P606 EPDs - BW: 3.4 WW: 46.1 YW: 71.4 Milk: 22 TM: 45.1 Bred to PCL Zircon 719T 25Z

20 deep broody bred heifers and 4 fancy show type heifer calves from C&T on offer

Mohican Stroker Z81

Star Stroke O’Genius 91X ET x Star 2013 Battle Cry 45S EPDs - BW: 3.6 WW: 51 YW: 86.3 Milk: 17.5 TM: 43

MHPH 118U Zappa 218Z

MHPH 101S Umpire 118U x GHC Premier 152M EPDs - BW: 1.7 WW: 41.7 YW: 67.4 Milk: 20.3 TM: 41.2

Service sires in use to the sale heifers are: Mohican Stroker Z81, MHPH 118U Zappa 218Z, TH 122 711 Victor 719T, Tlell 29F Red Cedar 8N, CBB Shar-Lo Shameless 308B, PCL Zircon 719T 25Z

Ph: 306.933.4200 info@tbarc.com www.tbarc.com

9

OFFERING ONLY OUR BEST!

Exportable Embryos, Bull Calves, Heifer Calves & Bred Heifers

BRED HEIFERS

September 17th - 20th, 2015 6th Annual Online Sale Don & Leslie 250-557-4348 don@richardsonranch.ca www.richardsonranch.ca

ALL BUYERS WILL BE ENTERED TO WIN A FREE TRIP TO HAIDA GWAII

HEIFER & BULL CALVES

PROGENY SELL !

Producing only the Best

BROOKS 53W JASMINE 24B Sire: ANL 83T WINFIELD 53W Bred to: TH 122 71I VICTOR 521X ET

BROOKS 425X ADA 1B Sire: TH 89T 743 UNTAPPED 425X ET Bred to: TH 122 71I VICTOR 521X ET

Selling at ANL & Guests Production Sale Steelman, SK - October 17, 2015

Represented Sires: TH 89T 743 UNTAPPED 425X ET | ANL 83T WINFIELD 53W | TH 122 71I VICTOR 521X ET H SWSN REDEEM 2429 ET | HAROLDSON MOTIVE 41Y 19B | TH 113W 11X HI-TECH 17A

Brooks Farms

Box 241 Alameda, SK S0C 0A0 10

Blayne Blake Jeremy Haley 306-485-7063 306-485-8488 306-485-8003 306-485-9216

Lone Pine Cattle Services 2015 Beef-A-Rama Grand Champion Bull XLP KPH LC Tribute ET 707B - Services Sell

Rob & Dawn O’Connor 306-762-4543

Mission Ridge Herefords Steve, Fran, Matt, Mark, Paul, James & Michelle Hordos 306-835-2007

Git-R-Done Ranch

Lynn & Yolande Madsen C: 306-452-7590

Lyle and Michell Heidecker 306-367-2016 XLP Bogart’s Saphite 7B Class Winner at Agribition and Manitoba Ag-Ex. Sold in the 2014 Hereford Harvest to Jesse Procyk

JHF Herefords

Raymond Johnson 306-675-6137

HMS-Hi Cliffe

Hunter, Morgan & Sydney, Carmen & Brenda Millham 306-867-4231

MHR Polled Herefords

Trygve & Jill Eidem 306-728-3339

Triple H Farm Ltd

Bieber Herefords

Wally, Kathy, Herman & Christina, & Ann Bieber 306-727-3127

Double Deuce Acres Ian Haynes P: 306-545-3992

Airriess Acres

Trevor & Sara Airriess P306-338-3496 Office: 306-933-4200 Chris Poley: 306-220-5006 Ted Serhienko: 306-221-2711 Shane Michelson: 403-363-9973

11

ffe i l C i-

HM

SH

i-Cl H S iffe HM Selling offspring of Hi-Cliffe WLB Sammy 13X at Hereford Harvest Sale on October 16, 2015, Vibank, SK

HMS Hi-Cliffe

Selling exciting heifer calves and yearling heifers bred to Lego and XLP Galaxy Hunter, Morgan & Sydney Carmen & Brenda Millham Box 382, Outlook, SK S0L 2N0 306-867-4231 306-270-5524 carm.dvm@sasktel.net hmshicliffe.com

12

Proud to Host the

Her e f o r d H a r ve st Sale October 16, 2015

It’s been a busy summer hosting the SJHA Beef-a-Rama, Saskatchewan Hereford Association Annual General Meeting, and being part of the organizing team for the first ever Ag in Motion held in Langham, Saskatchewan.

But now that’s behind us and our attention is focused towards hosting the Hereford Harvest Sale. ANL A XLP ACTION ET 75Z will be a major focus for us this year.

We are so proud of what he accomplished in the showring last year and we are even more excited about the calves he is siring.

We are thrilled to offer daughters like XLP REESE 500C whose mother is a donor cow and a former show heifer herself.

And KIRby-LONE PINE CONNIE 40C whose dam is a P606 daughter which is a flush sister to AKLA 65W, a sale feature in Crittenden’s 2014 sale.

Please visit our website to learn more about the rest of our consignment including the service and get of bulls such as XLP DIESEL145X, KIRby-LONEPINESANTANA ET 91S, REMITALL WEST GAME DAy, NJW TWENTy TWELvE and XLP KPH LCPH TRIbuTE ET 707b.

ANL A XLP ACTION ET 75Z Reserve Grand Champion

XLP REESE 500C XLP REESE 500C

AKLA 65W

KIRby-LONE PINE CONNIE 40C

NJW Twenty Twelve

13

14

AXA 704X TINA 115B

AXA Farms

Hidden Meadow Farms

Loon Point Herefords

Slipp Farms 1784 Ltd.

Hampton, NB Allan Marshall (506) 636-1877 allan@axafarms.ca

Riceville, NB Ben & David Alward (506) 272-2959 benalward@hotmail.com

Cambridge Narrows, NB Sandra & Luke McFarland (506) 488-3100 j.luke.mcfarland@gmail.com

Central Hampstead Larry Slipp (506) 488-8904 slippfarms@xplornet.ca

Youngs Polled Herefords

AXA P606 705X NELLIE 506C

Ripples, NB Scott Young (506) 999-1912 thomasscottyoung@gmail.com

Glenvale Polled Herefords Glenvale, NB Philip & Shelly Thorne (506) 756-3649 philshel_3@hotmail.com

Sharlo Farms

Public Landing, NB Lloyd and Sharon Francis (506) 333-3160 powerbythehour@gmail.com

Blacks Polled Herefords Wilmot, NB Dale Black (506) 323-8085 daleblack@xplornet.com

SVF ZIPPEDY 8Z

15

SEPT. 20/15 ORILLIA, ON

Dorbay Miss Amber 402B Chicago 83Y x Online

BW WW

YW

M

TM

5.0 58.8 101.8 22.8 52.2

Dorbay Miss Amber 405C Action 106A x Online

BW WW

YW

M

TM

5.0 62.6 105.1 22.5 53.9

Dorbay Miss Maiden 406C

Dorbay Miss Vicky 410C

719T x Heat

BW WW

YW

4.8 63.1 96.0

M

Masterpiece 0220 x About Time

TM

BW WW

23.6 55.2

YW

3.3 50.5 83.2

M

TM

22.9 48.2

ALSO SELLING ANOTHER DORBAY BRED YEARLING AND A SPECIAL EMBRYO LOT. See Autumn Alliance Sale Catalogue for more details.

WE WOULD BE PLEASED TO INTRODUCE YOU TO THE BENEFITS OF DORBAY HEREFORD GENETICS. CONTACT US AT YOUR CONVENIENCE. 16

ROB FLACK

REED CRAWFORD

rob.flack@dorbay.ca I 519-857-8422

riverpointcc@hotmail.com I 519-857-7333

D O R C H E S T E R , O N TA R I O , C A N A DA

G L E N C O E , O N TA R I O , C A N A DA

Whiskey

Makes Everything

Better

Also Featured: • WLL Canadian Girl 31C 719T X Next Big Thing

Bambi

• WLL 24B Conquer X Global 50S

They sell in the Source For Success sale September 19th at Indian River, ON Scott, Paula, Jason & Shelby Cornish 2295 Highway #7 Indian River, Ontario K0L 2B0 705-295-2925 E: wll@nexicom.net www.whiskeylanelivestock.com

WLL Baby Blue 30B Xceed X Absolute

17

Sunday October 18, 2015 at Arcola, SK

10 Bred Heifers - Daughters of either: WSF CAN-AM PRINCE 143 or GH ADAMS 179R STANLEY 180 All bred to ANL 521X VICTOR 65U 23Z

She Sells

Til-Toba

WSF Prince 143 X Connected EPDS CE -1.0

BW 4.2

WW 56

Sale Managed By

YW 87.2

18

Wanda Wray & Family Box 75, Tilston, MB R0M 2B0 204.686.2295 milwray@hotmail.com

40Z 2B Milk 20.7

TM 48.7

ANL 521X EPDS CE 1.6

306.933.4200

Mil-Wray Polled Herefords Til-Toba Polled Herefords

BW 3.2

65U 23Z WW 54.9

YW 84.2

Milk 29

TM 56.5

View the catalog online at BuyAgro.com

Ken, Judy Wray & Family Box 65, Tilston, MB R0M 2B0 204.686.2289 tiltoba@yahoo.com

Mohican West & Guests

McMurry Cattle and Ehlke Herefords

Thursday, September 24, 2015 路 NOON At Mohican West, Laurel, Montana

SELLING 60 LOTS OF QUALITY HEREFORDS All Cattle have a DNA Profile Videos and catalogue will be available soon!

BW WW YW MM M&G

4.8 53 90 20 46

mc 822 pamela 1271 S: MC 122L Victor U822 Calved: March 28, 2012 Dam to 1512

BW WW YW MM M&G

2.7 48 88 26 50

E 190z miss bell c078 S: NJW 78P Twentytwelve 190Z ET Calved: March 8, 2015 One of the first opportunities to buy a 2012.

BW WW YW MM M&G

5.4 55 89 22 50

mc 1271 465a roberta 1512 S: Square-D Mr Beef 465A Calved: January 30, 2015 Daughter of 1271

BW WW YW MM M&G lje z712 grace 004b S: E 4L Schatzee ET Z712 Calved: Febuary 7, 2014 Bred to ILR Hometown 332A

BW WW YW MM M&G

1.8 61 98 24 55

mohican lady 111c S: Mohican Top Shelf Z1 Calved: April 7, 2015 Definite Show prospect

3.7 58 89 26 55

BW 2.1 WW 71 YW 112 MM 33 M&G 68 mohican top shelf z1 S: NJW 73S M326 Trust 100W ET Calved: January 2, 2012 Selling full possession one half interest.

BW WW YW MM M&G

3.0 57 95 26 54

mohican nita 407b et S: NJW 73S M326 Trust 100W ET Calved: Febuary 15, 2014 Bred to Mohican Brick M13B

BW WW YW MM M&G

3.5 30 61 13 28

jwr mw 66e honey 044y et S: RHF Victor 266 964 Calved: March 24, 2011 Dam is a Dam of Distinction

BW 2.0 WW 59 YW 100 MM 22 M&G 51 TDP crossover z400 S: TH 133U 719T Upgrade 69X Calved: January 12, 2012 Selling full possession one half interest.

Sale Managers: Jim Reed 路 660-527-3507 Dale Stith 路 918-760-1550

Mohican West 3100 Sportsman Park Rd., Laurel, Montana 59044 Conard and Nancy Stitzlein, Owners 330-378-3421 Terry Powlesland 406-670-8529 mohicanw@yahoo.com 路 Phone/Fax 406-633-2600

Ehlke Herefords Mark and Della Ehlke 406-439-4311 info@ehlkeherefords.com McMurry Catle Co. Fred and Doreen McMurry 406-697-4040

19

You Ought to Know...

August 2015 marks the publishing of the fifty-first issue of Herefords Today. The first issue was launched in February 2003 with mixed reviews and three months later, BSE hit Canada with traumatic reviews. Through the lean years, membership of the breed waned but the staff and management of Hereford’s Today maintained and continued the same dedication and zeal from that first issue. The following is the first “You ought to know” published in February 2003 and reflections of change...

Enthusiasm is contagious. Ralph Waldo Emerson once said, “Nothing great was ever achieved without enthusiasm.” In the scheme of marketing, one must combine this zeal with pride of ownership and our own individual brand of leadership. Too many times we are intimidated by other breeders and in most cases, other breeds as well. As we watch them wave their pennants we forget about our own flag! The Hereford breed supplies a product that is sought after throughout the world. Don’t you think it’s time to tell people about it? First and foremost...tell them you are a part of this great breed!

After fifty issues, nothing has changed... it takes enthusiasm, pride of ownership and leadership to achieve any level of success!

We must remember that marketing starts at home. The associations and their directors cannot do it for you.

They are elected or appointed executives in a term position, overseeing policy and administration. Elections each year or every second year alter the boards and this inconsistency seldom leads to constant direction.

Auctioneers, sale managers and marketers are breed promoters in a sense, but since they make a livelihood out of commissions, their promotion and loyalty is slanted to those who hire them. You can be assured that the government won’t help... so there you are, alone, with a great program that someone has to discover.

Through the past term of Hereford’s Today, we have seen three general managers, several presidents and more than a score of directors come and go. It is refreshing to see youth in the leadership chair and maybe a few less gray hairs around the board room table. It is ironic that some decision making critics are no longer active in the business or retired. Although the ownership change of Hereford’s Today to youth of the next generation has been very progressive, marketers remain somewhat the same. So with governments in a turmoil (Look what happened in Alberta and who knows what will happen in mid-October), we are still on our own!

20

Communication systems are a far cry from what they were a decade ago. Today you can send a picture of your best heifer calf or your girlfriend to someone living on a small island in the Philippines within a matter of seconds. You can access a pedigree and data on your neighbor’s best calf by simply turning on your computer. Time and events change rapidly. We still have to tell the world about the things we have to offer.

Communications in the past decade are the biggest change. The wireless age has added an ease to communication. Facebook, You-Tube, Twitter and the likes can provide instant information but in virtually all cases this communication is not long lasting. Hence the comment “Yeah, I think I saw something on Facebook.” Although the wireless age is awesome, cowboys still like to have something in their hands to read!

We must commend those breeders who take the time and effort to exhibit their product at Livestock shows.

It is one of the most expensive promotional costs and is very effective. Livestock shows portray image and a showcase for what the breed has to offer; those breeders who come out are waving the breed flag and so, all breeders benefit by their actions.

The major fall livestock shows are the events that have the highest interaction amongst breeders. In addition to competition between the exhibitors in a breed, it is a showcase of the advancement of the breed in general compared to other beef breeds. The sad side of the equation is that costs of showing at these major shows escalate each year; but the plus of the equation .... the new Polled Hereford has developed a once stagnant bull market.

Herefords are an imminent breed of cattle. The future promises excitement and it is up to us to make it that way. You have a great product, Be proud of it... and don’t be afraid to tell someone.

After twelve and a half years and fifty issues of Hereford’s Today plus four decades of marketing experience for the Hereford breed through its parent company, the leadership, dedication and enthusiasm remains stronger than ever. Our commitment to youth and the Hereford breed is best stated by the $90,609.70 raised through the T Bar Invitational over the past eight years for the Canadian Junior Hereford Association... we believe in putting money where our mouth is!

I Just Thought You Ought To Know!

21

International Trade Centre Investment Announced by Governments of Canada and Saskatchewan Released on July 23, 2015 Today Federal Agriculture Minister Gerry Ritz and Saskatchewan Agriculture Minister Lyle Stewart announced a commitment of $22 million, through Growing Forward 2, for the construction of a new 150,000 square foot multipurpose facility at Evraz Place called the International Trade Centre.

"Both Agribition and Farm Progress are institutions here in Regina and major contributors to the Saskatchewan economy," Ritz said. "This investment provides a world-class venue that will draw international visitors to Saskatchewan to get a firsthand look at Canada's dynamic agriculture industry."

"Our government is proud to invest in the International Trade Centre," Stewart said. "This multifunctional facility will make significant contributions to our province's strong and diverse economy. It is going to be an important facility with the ability to attract and host a variety of large events that benefit trade and agri-business in our growing province."

The primary goal of this investment is to enhance the stature of significant agricultural events such as Canadian Western Agribition and Canada's Farm Progress Show which generate significant agricultural-related spending and returns for the industry. In addition, the facility is expected to attract other large events such as consumer trade shows.

The facility will also connect existing buildings on the grounds, making it one of the largest interconnected event facilities in North America.

"I am very proud of council for starting the work on this project, along with our team at Evraz Place," City of Regina Mayor Michael Fougere said. "As a city-owned facility, this venue will help increase the profile of Evraz Place and offer a lot more possibilities for events being held there."

Evraz Place is a 102 acre site made up of a variety of multipurpose event buildings, barns, and sport and recreation facilities. It also contains an arena and a convention centre. The International Trade Centre will replace a number of old buildings and barns on the property. It will be located between the Ag-Ex Pavilion and the Canada Centre complex.

"We are very grateful for this funding that will help to make the International Trade Centre possible," Evraz Place President and CEO Mark Allan said. "This project will take the facilities at Evraz Place to a world-class level."

Regina City Council will discuss the city's portion of the funding at its meeting Monday, July 27. Pending their approval, the project is expected to kick off in November 2015, following Agribition. Construction should be completed

by November 2017.

Growing Forward 2 is a cost-shared partnership between federal, provincial and territorial governments designed to support an innovative, competitive and profitable Canadian agriculture and agri-food sector.

22

THERE’SS ALWAYS GOING TO BE SOMEONE THERE

BIGGER, STRONGER,

p

MEET ALL OF THEM.

p

and MORE CAPABLE. 2015 ram HEAVY DUTY

The 2015 Ram Heavy Duty is no one-trick pony, thanks to brilliant engineering throughout the truck. Case in point: its two rear suspension systems. Both the standard 5-Link Coil Spring Rear Suspension 1 and the available Auto-Level Rear Air Suspension 2 are exclusive to Ram. They both use heavy-duty advanced components to achieve unparalleled handling under heavy loads. This contributes to best-in-class towing, beating F350 by over 1.5 tonnes 2 , and also gives Ram Heavy Duty best-in-class payload of 7,390 lb 3 . With a Legendary Cummins® Turbo Diesel or HEMI ® engine, Ram out-measures the others, no matter how you size them up.

BEST-IN-CLASS

TOWING up to 30,000 LBS

11.55 TTONNES ONNES more re than f3502

BEST-IN-CLASS

torque up to 865 lb-ft

2

LONGEST LASTING

LINE OF trucks in canada4

highest

ccustomer ustomer

loyalty

of any pickup5

RAMTRUCK.CA Based on 2500/250 class pickups. 2Based on 2500/250 and 3500/350 class pickups. 3Based on 3500/350 class pickups. Up to 3,352 kg. 4Longevity based on IHS Automotive: Polk Canadian Vehicles In Operation data as of July 1, 2014, for MY 1988-2014 for the entire segment compared to all competitive large pickups that have been on the road since 1988. 5Based on third-party Canadian competitive 'trade-in' data for MY2008 to MY2013 new full-size pickups.

1

Ram large pickup

23

www.BodyConditionScoring.ca

Interactive BCS vs Profit Tool

Feed Cost Calculator

How-To Video

SLOW INTERNET?

B Request a free US age bp we e th th wi stick info@ tools by emailing or .ca ch ar se re beef 558 calling 403.275.8 ext. 302

www.BodyConditionScoring.ca

24

We are pleased to announce that the eighth annual T Bar Invitational golf tournament was again, an overwhelming success, raising close to $50,000.00 for youth in the beef industry.

Eight national junior breed associations, representing nearly 2,000 members, will reap rewards because of the generosity of sponsors. In addition, a portion of the proceeds will be donated to Canadian Western Agribition, Manitoba Youth Beef Roundup, Summer Synergy, Stockade Roundup and the Young Ranchman’s All Breeds Livestock Show which all host junior interbreed events.

A successful social featuring a wine and spirit tasting sponsored by Alta Genetics was held on the night of June 23rd at the office of T Bar C Cattle Saskatoon, Saskatchewan. The next morning, golfers were treated to a presentation by Brad Wildeman President of Pound-Maker Investments Ltd. while at breakfast, hosted by the Dakota Dunes Casino. Shortly after, golfers of all ages and skill levels took to the course for golf, friendship and good cheer. The evening finished with an awards banquet and presentation of the T Bar Invitational champions trophy.

“We are extremely happy with this year’s event. With the help of our generous sponsors, we have raised over $350,000.00, which has provided opportunities to a great number of youth,” said Bryan Kostiuk, co-chairman of the tournament. “The tournament encompasses people from all segments of the industry as well as those who supported a great cause.”

Plans for the ninth annual T Bar Invitational are already under way. Watch for updates at www.tbarinvitational.com for further information on this year’s sponsors and more information on next year’s event.

Special thank you to the Canadian Hereford Association, Canadian Junior Hereford Association, Saskatchewan Hereford Association, ANL Polled Herefords, C&T Polled Herefords, GWG Polled Herefords, NCX Polled Herefords, Oakridge Farms, The Cliffs Farm, HMS Hi-Cliffe, Double J Polled Herefords, Mohican West, Libke Polled Herefords, AM Ranching, Coppertone Farms and JSF Stock Farms for their continued support.

Hole Sponsor:

Hole Sponsor:

Hole Sponsor:

Hole Sponsor:

Hole Sponsor:

Beverage Cart Sponsor:

Hole Sponsor:

Hole Sponsored By:

Hole Sponsored By:

Hole Sponsored By:

Hospitality Sponsor:

25

Canadian Shorthorn Association

PHOTOGRAPHY

O’GRADY Linden Carew O’Grady Marketing Consultant lcogrady@sasktel.net 306-823-7051

26

27

NOT TAKEN FOR GRANTED Brothers

Shorty wasn’t real big on hospitals, not the buildings or for that matter the institution, but he disliked the whole concept. He had been there a time or two, when family members were in need of health care, and generally things worked out well. This time was different.

Shorty was on his way to see his younger brother, who was a resident in a new, bright and shiny hospital. As his truck rumbled towards town Shorty was thinking back on his youth.

This particular brother had been a pain in the ass as a kid.

He and Shorty had scrapped constantly, driving his parents half crazy. Shorty smiled as he remembered the time his younger sibling had gone missing. They found him sitting on the peak of the roof of a nearby shed, as proud as can be at his accomplishment. Looking back, it was a pretty good climb for a four year old.

Shorty wanted to knock him off the roof by throwing rocks at him. He knew that throwing rocks at things was the brother’s preferred method of problem resolution.

Then there was the time he had pissed off their Mom and in her anger and without thinking she said to the younger brother, “Go outside and get me something to spank you with!” The younger brother obeyed, left the house and returned some time later with a leaf from the lilac bush clutched in his hand.

He and his brother had spent hours working on rolling rocks down mountainsides…they were never too busy or too tired to do that. Neither of the brothers could pass a body of water without skipping stones, something that they had continued into adulthood.

As the two had gotten older they forged a solid bond, one that both probably had taken for granted. Shorty was the first one that his brother called when he had gotten engaged, when his kids were born and when he found out he had cancer.

28

Shorty’s life changed a little with each of those announcements, but the last one was hard to take.

His nieces and nephew were now adults; each doing well in their chosen endeavours, the sister in law had eventually been replaced, at her request, by an old family friend that made his brother smile for the first time in ages.

Shorty’s mind wandered to the water fights during their 4-H years, to the time that his brother’s university dorm neighbour was nearly a twin, in mannerism and physical appearance. They had some fun with that and the two had remained friends. His brother had that sort of an effect on the people he met….he was charismatic.

He could argue up a storm as well. The most frustrating part of an argument with him was that half way through he would change sides with whomever he was arguing. It wasn’t the subject matter; it was the argument that mattered to him.

Shorty shook his head. His brother had always made him smile, even now. He looked up the hill at the shiny building with a big ‘H’ on the top. He wasn’t really sure why he was even here, there was nothing he could do, but he wheeled the truck into the parking lot, found a spot and turned the truck off. He had planned on getting out and going in but….

“Shorty! Shorty! Are you alright?”

Shorty jerked his head to the sound of the voice. It was the new sister in law, she smiled at him. Shorty wiped away the tears, got out of the truck and gave her a hug.

“Yeah…I am okay.

Hey can you wait a minute?”

The sister in law looked at him for a second. “Sure?”

Shorty walked to the edge of the asphalt and looked at the ground. He searched for an especially nice stone, bent over and picked one up.

“What?” The sister in law looked at him like he had lost his marbles, “are you going to do with the rock?”

“You will have to ask your husband. You see, when he was younger he used these as problem solvers…” Shorty’s voice tailed off, his sister in law took his arm and walked with him towards the building.

A few weeks later Shorty found himself walking with his sister in law once more, this time into a funeral home. She stopped on the walk just outside the door, turned to Shorty and handed him a stone.

“He had this in his hand when he passed. He kept it with him ever since you handed it to him in the hospital.” Her voice trailed off as she handed the stone to Shorty.

Shorty sat through the service with his sister in law, his wife and his nephew and nieces in the front row, the stone in his pocket. When the family filed out, they loaded into vehicles and headed to the cemetery. Shorty’s wife rode with his sister in law, Shorty rode alone in the back of the procession. When the vehicles turned right, Shorty went left.

His phone chirped. It was his wife sending a text.

‘Where are you? We are waiting at the grave, are you coming?’

His answer was simple….’No.’ He stood up and reached into his jean pocket and pulled out the stone he was given before the funeral. It was smooth, flat, nearly round and fit nicely in his hand. He walked to the water’s edge, and put the stone into his right hand. It rested on his middle finger and was held between his thumb and index finger. He drew back his arm and flung the stone, side armed, across the water.

The first two skips were long and graceful, followed by a series of shorter and faster skips, until the stone lost momentum. The stone appeared to float across the water’s surface and then, just for a split second it stopped, and slipped below the surface.

Gary Donald Rolston recently lost a long, courageous battle with cancer. Ironically he passed away on the calendar day on which I was born. He was my younger brother, my oldest friend and my hero.

Shorty found himself sitting on a rock at the nearby lake a few minutes later, staring blankly across the water at the mountains in the distance. He was thinking about the last few times he had spent with his brother and all the times he hadn’t.

Grant Rolston was born and raised in ranching country near Penticton, British Columbia. After graduating school, he worked on a purebred Hereford ranch, then assumed a position at Western Breeders Artificial Insemination Unit. In 1980, he left the livestock scene and joined the Edmonton Police Department, where he received his formal training in photography, working for the IDENT unit (crime scene investigation). After a decade, he returned to the industry, purchasing a herd of purebred Angus cattle but both Grant and his wife, Lauralee, worked off the ranch to make a living.

He chose livestock photography and is now Canada’s premier livestock photographer of beef cattle. Grant and Lauralee travel throughout nine provinces in Canada for on farm photography, in addition to all major livestock shows, including the Royal Winter Fair in Toronto, the Canadian Western Agribition, and all major National Junior shows in the summer months. Grant and Lauralee Rolston reside in Vulcan, Alberta. With four decades of experience, Grant shares things that are “Not Taken for Granted.”

29

Canadian National Junior Hereford Show Judges OPEN SHOW

Stephen & Jennie Mutch Kingston, PEI

OPEN GROOMING, BRED & OWNED, SEMEN DONATION, COMMERCIAL CLASSES Kurt Duncan Cornwall, PEI

SHOWMANSHIP Scott Gaunce Moncton, NB

OPEN JUDGING

Ellen & Bennet Crane

TEAM JUDGING

Trevor & Taylor Welsh

TEAM MARKETING

Brian Trueman & Brendon Crane

TEAM SHOW BASICS David & Ben Alward

LITTLE LEAGUE GROOMING Kurt Duncan

GREAT GRILLER COMPETITION CJHA Adult Advisors

MULTI-MEDIA ADVERTISING COMPETITION Stephen & Christine Myer Standard Hill Livestock

T BAR INVITATIONAL DONATION This year’s CJHA donation from the tournament was

14,214.30

ART

Jenna Bailey

LITERATURE

Kristina Parkinson

PUBLIC SPEAKING Beth Trueman Bobby Jo Hickey Margaret Van Oord Rhonda Alward

PHOTOGRAPHY Thaddeus Holownia

SCRAP BOOK Kim Culberson

SHOW ANNOUNCERS

Brad Dubeau & Beth Trueman

RING PEOPLE Ashley Black Bennett Crane Jay Rimke

30

BRED AND OWNED clAssEs HEIFER cAlF clAss 1 1. Justin McLaughlin, ON with Kids 521X Charity 1T 8C by TH 122 711 Victor 521X ET 2.

Wyatt Oulton, MP with OLTN 90X Charlies Angel 10C by WLB Lego 83T 90X

BUll cAlF clAss 5 1. Ethan Stone, ON with EJH 3W Commotion 14X 1C by NBG 69T The Wonderer 36R 3W 2.

Wyatt Oulton, MP with OLTN 13X Copperhead Road 3C by Hi-Cliffe WLB Sammy 13X

sEMEN DONAtION sEMEN DONAtION FEMAlEs clAss 9 1. Wyatt Oulton, MP with OLTN 100W Bombshell 30B by NJW 73S M326 Trust 100W ET 2.

Wyatt Oulton, MP with OLTN 90X Charlies Angel 10C by WLB Lego 83T 90X

YEARlINg HEIFER clAss 2 1. Wyatt Oulton, MP with OLTN 100W Bombshell 30B by NJW 73S M326 Trust 100W ET

sEMEN DONAtION BUlls class 10 1. Wyatt Oulton, MP with OLTN 13X Copperhead Road 3C by Hi-Cliffe WLB Sammy 13X

2.

2.

Gabrielle Cheremshynski, AB with NCX Miss Blizzard 11B by Bare Mr You Tube 4Y

cOW WItH 2015 cAlF At FOOt clAss 3 1. Gabrielle Cheremshynski, AB with NCX Miss Alexis 2A by Triara Unleashed 893U and her calf NCX Miss Clarity 35C by Bare Mr You Tube 4Y 2.

cHAMPION BRED AND OWNED BUll Ethan Stone, ON with EJH 3W Commotion 14X 1C by NBG 69T The Wonderer 36R 3W

Wyatt Oulton, MP with OLTN 3W Fanny 5Z by NBG 69T The Wonderer 36R 3W and her calf OLTN 13X Copperhead Road 3C by HiCliffe WLB Sammy 13X REsERVE cHAMPION BRED AND OWNED BUll Wyatt Oulton, MP with OLTN 13X Copperhead Road 3C by Hi-Cliffe WLB Sammy 13X

gRAND cHAMPION BRED AND OWNED FEMAlE Wyatt Oulton, MP with OLTN 100W Bombshell 30B by NJW 73S M326 Trust 100W ET

Shae-Lynn Bell, ON with Double-Knot Captivator 1C by Square-D Tortuga 953T

cHAMPION sEMEN DONAtION Wyatt Oulton, MP with OLTN 100W Bombshell 30B by NJW 73S M326 Trust 100W ET

REsERVE cHAMPION sEMEN DONAtION Wyatt Oulton, MP with OLTN Copperhead Road 3C by Hi-Cliffe WLB Sammy 13X sUPREME cHAMPION BRED AND OWNED Wyatt Oulton, MP with OLTN 100W Bombshell 30B by NJW 73S M326 Trust 100W ET

REsERVE gRAND cHAMPION BRED AND OWNED FEMAlE Justin McLaughlin, ON with Kids 521X Charity 1T 8C by TH 122 711 Victor 521X ET

31

COMMERCIAL SHOW YEARLING FEMALE CLASS 13 1. Hayley Kemp, MP with Frosty Tips by Burnside Ribeye 13Z 2.

Dallas Hunter, MP with Dream Girl

by Angus

BULL CALF CLASS 11 1. Wyatt Oulton, MP with OLTN Casanova 32C by Monopoly Money 2.

GRAND CHAMPION STEER Nicholas Cheremshynski, AB with NCX Bruno by Hereford

Lacey Geddes, MP with ThunderBrook Chewbacca by Man Among Boys

RESERVE GRAND CHAMPION STEER Christopher Bell, ON with Double-Knot Bottoms Up 7B by Remitall Pure Luck 155U CHAMPION COMMERCIAL HEREFORD Hayley Kemp, MP with Frosty Tips by Burnside Ribeye 13Z

OPEN SHOW JUNIOR YEARLING HEIFER CLASS 17A 1. Jason Mastine-Grandsire, PQ with Mast-R Jewel 47B by Triara Ironclad 732Y 2.

RESERVE CHAMPION COMMERCIAL HEREFORD Dallas Hunter, MP with Dream Girl

by Angus

JUNIOR YEARLING HEIFER CLASS 17B 1. Allison Mastine, PQ with Black-River Bacardi 36B by CCR 57G Stamina ET 199S 2.

MARKET STEER SHOW STRAIGHT BRED HEREFORD STEER CLASS 15 1. Nicholas Cheremshynski, AB with NCX Bruno by Hereford 2.

32

Christopher Bell, ON with DoubleKnot Bottoms Up 7B by Remitall Pure Luck 155U

Grace Reynolds, MP with Allen’s 8W Bella 4B by TBC Nine Inch Nails 8W

Hayley Kemp, MP with Hunter-Acres XP Budgie 2B by WLB Fresh 035J 7M

JUNIOR YEARLING HEIFER CLASS 17C 1. Wyatt Oulton, MP with OLTN 100W Bombshell 30B by NJW 73S M326 Trust 100W ET 2.

Wyatt Oulton, MP with OSF Bonnie 7Z 219B by McCoy P20 Enterprise 7Z

CHAMPION JUNIOR YEARLING HEIFER Wyatt Oulton, MP with OLTN 100W Bombshell 30B by NJW 73S M326 Trust 100W ET

RESERVE CHAMPION JUNIOR YEARLING HEIFER Allison Mastine, PQ with Black-River Bacardi 36B by CCR 57G Stamina ET 199S SENIOR YEARLING HEIFER CLASS 17D 1. Ken Paul, BC with AXA 704X Tina 115B by AXA Golden-Oak Xceed ET 704X 2.

Christopher Bell, ON with DoubleKnot Belle 6B by Remitall Pure Luck 155U

SENIOR YEARLING HEIFER CLASS 17E 1. Kylee Dixon, SK with OLTN 4T Belle Of The Ball 11B by Haroldson’s WLL Anchor 4T 2.

Ethan Stone, ON with EJH 69T Byntalia 14X 1B by NBG 69T The Wonderer 36R ET 3W

SENIOR YEARLING HEIFER CLASS 17F 1. Heather Fisher-LeBlanc, BC with Crane’s Barefoot And Crazy 2B by CB 57U Can Doo 102Y 2.

Carissa Geddes, MP with Thunderbrook 719T Bailey 1B by TH 122 711 Victor 719T

33

CHAMPION SENIOR YEARLING HEIFER Kylee Dixon, SK with OLTN 4T Belle Of The Ball 11B by Haroldson’s WLL Anchor 4T

RESERVE CHAMPION SENIOR YEARLING HEIFER Ethan Stone, ON with EJH 69T Byntalia 14X 1B by NBG 69T The Wonderer 36R ET 3W TWO YEAR OLD COW/CALF PAIR CLASS 18 1. Gabrielle Cheremshynski, AB with NCX Miss Alexis 2A by Triara Unleashed 893U and her calf NCX Miss Clarity 35C by Bare Mr You Tube 4Y 2.

Wyatt Oulton, MP with OLTN 212X Amazing Grace 13A by NJW 78P 4037 Durango 212X and her calf OLTN 50S Cadillac Jack 22C by WLB Global 72M 50S

MATURE COW/CALF PAIR CLASS 19 1. Mitch Best, MP with LCPH 5T Miss Emerald 8Y by WW-LC 7P Blizzak 5T and her calf Bentville Greaser 4C

by LCPH 804 Cash-In 7A 2.

Dylan Mastine, PQ with Triara Whimsical ET 323W by CCR 57G Stamina ET 199S and her calf MAST-R Cathy 323C by WLB Lego 83T 90X

SENIOR CHAMPION FEMALE Gabrielle Cheremshynski, AB with NCX Miss Alexis 2A by Triara Unleashed 893U and her calf NCX Miss Clarity 35C by Bare Mr You Tube 4Y

RESERVE SENIOR CHAMPION FEMALE Mitch Best, MP with LCPH 5T Miss Emerald 8Y by WW-LC 7P Blizzak 5T and her calf Bentville Greaser 4C by LCPH 804 Cash-In 7A

RESERVE CHAMPION HEIFER CALF Will Raymond, MP with Earlybird 26A 7U Victoria 10C by GHC Mach 11 26A

HEIFER CALF CLASS 20A 1. Brock Black, MP with AXA W81 Wonder Jewel ET 707C by SHF Wonder M326 W81 2.

Nicholas Cheremshynski, AB with NCX Miss Chrysanthemum 32C by FCC Twenty X 20X

HEIFER CALF CLASS 20B 1. Rebecca Hess, ON with Kids 521X Charity 1C by TH 122 711 Victor 521X 2.

GRAND CHAMPION FEMALE Gabrielle Cheremshynski, AB with NCX Miss Alexis 2A by Triara Unleashed 893U and her calf NCX Miss Clarity 35C by Bare Mr You Tube 4Y

Will Raymond, MP with Earlybird 26A 7U Victoria 10C by GHC Mach 11 26A

HEIFER CALF CLASS 20C 1. Wyatt Oulton, MP with OLTN 90X Charlies Angel 10C by WLB Lego 83T 90X 2.

34

CHAMPION HEIFER CALF Rebecca Hess, ON with Kids 521X Charity 1C by TH 122 711 Victor 521X

Gavin Bradley, ON with Bradley Ms Candy 102C by Triara Unleashed 893U

RESERVE GRAND CHAMPION FEMALE Kylee Dixon, SK with OLTN 4T Belle Of The Ball 11B by Haroldson’s WLL Anchor 4T

BUll cAlF clAss 21A 1. Ethan Stone, ON with EJH 3W Commotion 14X 1C by NBG 69T The Wonderer 36R 3W 2.

Gabrielle Cheremshynski, AB with NCX Ca-Ching 12C by BARE Mr You Tube 4Y

BUll cAlF clAss 21B 1. Caitlin Brake, MP with AXA 10Y HomeTown ET 704C by NJW 73S W81 Hometown 10Y 2.

JUNIOR cHAMPION AND REsERVE gRAND cHAMPION BUll Wyatt Oulton, MP with OLTN 743 Bam Bam 6B by CRR About Time 743

cHAMPION PEE WEE sHOWMAN Rebecca Hess

Mitch Best, MP with Bentville Greaser 4C by LCPH 804 Cash-In 7A

REsERVE JUNIOR cHAMPION BUll Memphis Mastine, PQ with Stonewood Buerhle 9B by THR Thor 4029

REsERVE cHAMPION PEE WEE sHOWMAN Mercedes Mastine

cHAMPION BUll cAlF Caitlin Brake with AXA 10Y HomeTown ET 704C by NJW 73S W81 Hometown 10Y

gRAND cHAMPION BUll Caitlin Brake, MP with AXA 10Y HomeTown ET 704C by NJW 73S W81 Hometown 10Y

cHAMPION PEE WEE gROOMINg Jack Raymond

REsERVE cHAMPION BUll cAlF Mitch Best, MP with Bentville Greaser 4C

by LCPH 804 Cash-In 7A YEARlINg BUll clAss 22 1. Wyatt Oulton, MP with OLTN 742 Bam Bam 6B by CRR About Time 743 2.

Memphis Mastine, PQ with Stonewood Buerhle 9B by THR Thor 4029

REsERVE cHAMPION PEE WEE gROOMINg Brock Black tHREE HEAD FROM ONE FAMIlY The Oulton Family, Maritimes

gRAND cHAMPION gROOMER Dylan Mastine FIVE HEAD FROM ONE PROVINcE Maritimes

35

REsERVE gRAND cHAMPION gROOMER Colt Mastine

36

cHAMPION JUNIOR gROOMINg Gabrielle Cheremshynski

REsERVE cHAMPION INtERMEDIAtE gROOMINg Bennett Foster

gRAND cHAMPION sHOWMAN Justin McLaughlin

REsERVE cHAMPION JUNIOR gROOMINg Dallas Hunter

cHAMPION sENIOR sHOWMAN Justin McLaughlin

REsERVE gRAND cHAMPION sHOWMAN Cassandra Gorill

cHAMPION INtERMEDIAtE sHOWMAN Andrew Mastine

REsERVE cHAMPION sENIOR sHOWMAN Cassandra Gorill

cHAMPION JUNIOR sHOWMAN Owen Grundy

REsERVE cHAMPION INtERMEDIAtE sHOWMAN Kylee Dixon

cHAMPION sENIOR gROOMINg Dylan Mastine

REsERVE cHAMPION JUNIOR sHOWMAN Gabrielle Cheremshynski

cHAMPION INtERMEDIAtE gROOMINg Orianna Hyndman

REsERVE cHAMPION sENIOR gROOMINg Colt Mastine

37

OPEN JUDGING COMPETITION

PEE WEE Luke Andrews

PUBLIC SPEAKING (PREPARED SPEECH)

TEAM MARKETING COMPETITION Alberta

JUNIOR Gabrielle Cheremshynski PEE WEE Brock Black

INTERMEDIATE Maggie Jo Hickson

JUNIOR Lane Findlater

SENIOR Adam Smith GREAT GRILLER COMPETITION British Columbia ADVERTISING COMPETITION Alberta STALL AND BOOTH COMPETITION

INTERMEDIATE Makayla Hunter

LITTLE LEAGUE GROOMING COMPETITION Manitoba

SENIOR Larissa Lupul

Thursday: Alberta

PUBLIC SPEAKING (IMPROMPTU)

INTERMEDIATE Emma Cross

TEAM JUDGING COMPETITION Alberta

SENIOR Adam Smith Friday: Manitoba

TEAM SHOW BASICS Maritimes

38

Saturday: Quebec & British Columbia

OPEN CJHA PROMOTIONAL VIDEO COMPETITION Alberta

INDIVIDUAl scRAPBOOK cOMPEtItION

JUNIOR Gabrielle Cheremshynski INtERMEDIAtE Orianna Hyndman sENIOR Wyatt Oulton

lItERAtURE cOMPEtItION (POEM) PEE WEE Brock Black JUNIOR Austin Fraser INtERMEDIAtE Kylee Dixon sENIOR Cassandra Gorill lItERAtURE cOMPEtItION (REPORt ABOUt AN EVENt OR tRUE stORY) PEE WEE Brock Black

PEE WEE Teegan Hyndman JUNIOR Katelyn Mastine-Grandsire INtERMEDIAtE Orianna Hyndman sENIOR Allison Mastine

sUPREME gRAND AggREgAtE Wyatt Oulton PHOtOgRAPHY cOMPEtItION (HEREFORD cAttlE ONlY)

JUNIOR Terry Ennis INtERMEDIAtE Orianna Hyndman sENIOR Larissa Lupul lItERAtURE cOMPEtItION (FIctION) PEE WEE Brock Black

BONANZA 2015 PREMIER BREEDER Wyatt Oulton

PEE WEE Abigail Hunter JUNIOR Prairie McNeely

JUNIOR Austin Fraser

INtERMEDIAtE Christopher Bell

INtERMEDIAtE Orianna Hyndman

sENIOR Colt Mastine

sENIOR Cassandra Gorill PROVINcIAl gRAND AggREgAtE Manitoba gRAND AggREgAtE

PHOtOgRAPHY cOMPEtItION (HEREFORD cAttlE WItH ONE OR MORE PERsONs) PEE WEE Rebecca Hess JUNIOR Katelyn Mastine-Grandsire INtERMEDIAtE Jade Ouellet sENIOR Jason Mastine-Grandsire

PROVINcIAl scRAPBOOK cOMPEtItION Quebec PEE WEE Teegan Hyndman

39

PHOtOgRAPHY cOMPEtItION (cOMMERIcAl HEREFORD EVENt) PEE WEE Brock Black

HEREFORD ARt cOMPEtItION (cOllAgE) PEE WEE Teegan Hyndman

JUNIOR Katelyn Mastine-Grandsire

JUNIOR Owen Grundy

INtERMEDIAtE Makayla Hunter

INtERMEDIAtE Christopher Bell

sENIOR Colt Mastine

sENIOR Allison Mastine

HEREFORD ARt cOMPEtItION (cAttlE sAlE OR EVENt POstER)

HEREFORD ARt cOMPEtItION (HAND DRAWN) PEE WEE Abigail Hunter JUNIOR Dallas Hunter INtERMEDIAtE Makayla Hunter sENIOR Allison Mastine

PEE WEE Teegan Hyndman JUNIOR Matthew Charlton INtERMEDIAtE Shae-Lynn Bell sENIOR Larissa Lupul

40

HEREFORD ARt cOMPEtItION (ONE PAgE ADVERtIsEMENt FOR MAgAZINE) PEE WEE Brock Black JUNIOR Katelyn Mastine-Grandsire INtERMEDIAtE Jade Ouellet sENIOR Larissa Lupul

By: Chris Poley Over the past three weeks, I have travelled across Ontario, Manitoba, Saskatchewan and Alberta. One thing I learned is that no two farms are in the same situation; things change dramatically within five miles.

Ontario is generally wet...some areas are so wet that crops are under stress while others appear really good.

Manitoba has generally been the promised land this year, with fairly adequate moisture throughout, although it has been a hot bed of activity, as of late, attracting international storm chasers. So far, the damage has been limited and the silver lining for cattle producers is that damaged grain crops turn in to feed. Saskatchewan is where the tide begins to turn...the Eastern half is in pretty good shape, with some producers reporting their best hay and grain crops in recent history. The Western half of the province definitely has areas that are extremely dry as do Alberta and British Columbia.

the cost! People’s first choice when they dine out or fire up the barbecue is beef. To quote Brad Wildeman, who recently spoke at our T Bar Invitational, “People will buy as much beef as they can afford and as much chicken and pork as they can tolerate.”

One of the most asked questions right now is “How will the fall sales be?” The answer is simple, “They will be great.” With less sales advertised, meaning less breeding stock offered, the market will be strong. The Media is good at spreading doom and gloom. For real elite individuals may cost more than ever. many producers, getting away from home is difficult to do at the best of times. For those in extreme Everyone had a tremendous bull sale season. Those, dry areas, it is easy to hear these reports and think who may be forced to cull extra numbers and send that everyone is in the same situation. The less than steer calves to town this fall due to a short hay stack, average hay crop is wide spread....the cold conditions will be in the market for a great one or two, for a in many areas have had as big of an effect as the dryness. couple of reasons. When the industry is in this position, Most areas have a decent or at least okay grain crop no serious, progressive seed stock producer can afford which will provide straw, feed or green feed. Water to miss out on adding genetic pieces that will move supplies are generally adequate. Rains, throughout your program ahead, keeping your bull pen desirable in the month of July, have been more general in Western an ever competitive market. The second reason is tax.

Canada than spring rains, helping to fill cereal crops None of us want to pay it.When you get looking at bull that will be baled or harvested forcing feed prices to sale receipts, steer sale receipts and cheques received begin to moderate. Beef producers have all faced hay from those cull cows, what’s one or two more in the shortages in the past...they are resourceful. A beef cow pen...right! After all, we know Ottawa is not going to is a hardy animal that can adapt and still produce on use that money to suit us. non-traditional feed supplies.

In agriculture, there are always challenges...mother The attitude in the beef business is great, and so it nature, politics, and so forth. We do it because we are should be. Even producers in the hardest hit drought passionate and believe in it. Take the positives out of areas remain upbeat and excited about their future.Yes, every situation...the Canadian Dollar is low and could some will be culling extremely hard this fall, but there is go lower, making the calves you and your customers not much pain in selling $2000.00 to $2500.00 cull cows sell this fall worth more than ever. (805 lb. steers at a who are most likely already on the truck. Consumer sale barn in Ontario sold for $2.98 per pound the other demand is staying strong....people are not backing away day!) The tight hay supply will stifle beef cow expansion from the beef counter; they recognize the value and in Canada this year, pushing back forecasts for when wholesomeness of beef. The eating experience justifies production will meet demand. Even bankers don’t mind the smell of a cowman’s boots again!

41

I

That same day we flew from Brisbane to Gladstone and checked into our hotel. We were an hour and 10 minutes from Rock Hampton, as hotels closer to the show site had been booked for months. We rented a van for the daily commute and Marty was voted ‘most likely to drive’!

n January, the opportunity arose through Agribition to be part of a Rock Hampton is located in east central Queensland. It is the host of trade mission to Australia. The objective was to attract sales, both Beef Australia which is held every three years. It runs a Monday through short and long term, as well as increase trade between the countries. Friday and culminates with the Supreme Champion show. This is an Australian version of Agribition. 2015’s edition hosted 32 breeds, with In March it became a reality and a decision had to be made. So after approximately 4000 head of cattle all there at once. This is strictly a cattle some family discussion, it was decided this was an opportunity that and dry display show. The cattle are housed under open sided shelters in couldn’t be passed up. I contacted Steven Scott, the Canadian Hereford numerous barns. Very few exhibitors use fans, as it is necessary to prove Association General manager to see if such a trip was on the radar for that the British breeds can withstand the heat as well as the Brahman the Hereford Association. Steven had worked for C&T for seven years and Santa Gertrudis cattle. Many breeds are crossed with the Brahman, prior to taking on this new role, so he would be a welcome travelling in particular, for adaptability to the extreme climate such as Braford and partner.

Brangus. The very large ears and prominent sheath are actually used as a cooling mechanism in the heat. Some of the lesser known breeds to us Many, many emails and much paperwork later, we had nine people were the Droughtmaster, Senepol and Square Meter. committed and ready to go!! Travelling overseas was Marty Seymore, CEO for Canadian Western Agribition; directors Blake McMillan, Bruce Australia is the third largest beef exporter in the world, following Brazil Holmquist and myself. Also representing CWA and their respective and India. breeds were Eileen Davidson, Sheldon Kyle, Sherri Leachman and Dean Stewart, as well as Steven Scott, CHA GM. We entered the show grounds as International guests and made our way to the International Lounge (#31 on the map). This was a welcome area On May 1st, I flew from Regina to Calgary where I met up with Steven as it was 30 to 35 degrees every day. This was a 120 foot by 40 foot and we continued on to Los Angeles. Here we were informed that our air conditioned building with tables, chairs, couches, a meeting room, plane was delayed 8 hours and were given the choice to run like crazy bar and food service. It provided access to three viewing areas for for a different flight or have Quantas airline put us in a hotel for the night. We chose to wait, had a relaxing evening and left Los Angeles at 8:00 AM. We ended up on a half full plane, with lots of leg room for stretching out to sleep. We were very well rested during the 14 hour flight to Brisbane and arrived there at 2:00 PM Aussie time. We were now 16 hours ahead of home time with zero jet lag and ready to roll!

42

watching the shows. You could sit inside in AC comfort and look out a full wall of windows. There was a balcony outside, with an overhanging roof to sit in the shade and one level below was an open deck with umbrella tables and chairs.

The Supreme Grand Champion Female was a Brahman cow and calf.

Both Sherri and I commented on how awesome she was and how we wouldn’t be surprised to see her named Supreme. Hard to believe we were judging a Brahma! Something not usually seen here in Canada are cows being shown with humbugs or nose rings. This is an Australian rule that once a female reaches a year of age, they need to have a nose lead to continue to show.

Steven and I were reunited with Caitlin Warner of Coonabarabran, NSW. She had spent time in Canada and worked for C&T at Agribition the last year Steven was with us. She is now the Managing Director of Australian Premier Genetics. We had a great time with Caitlin, being introduced around and visiting over a few cold ones!

Once the Supreme concluded most everyone went their separate ways.

On Friday Steven, Sherri and I went back to the trade show part.

There are over 600 displays on the grounds made up of live animals, beef technology, home styles, and fashion. We had a very productive day touring through all the exhibits, meeting people, making contacts, promoting the Hereford breed and our individual programs, as well as working to increase the profile of CWA.

The AB 2015 show runs a program called The Hand Shake Program for promoting and marketing beef cattle and beef cattle genetics. It There were five show rings located in the centre of a large oval grassed offers help in setting up meetings with other shows and countries. It is area surrounded by acres of dry displays, information booths and eating similar to the Incoming Buyers Program that CWA and the provincial places. All rings were showing cattle at all times, so you had a variety of government have developed, to aid with the expenses incurred by breeds to look over. Each ring also had its own bleacher seating, so you international guests travelling to Agribition. were able to go down close to the breed shows that interested you. The rings were in use from 7:30 AM into the late afternoon on Tuesday and CEO Marty Seymore and the three directors met with a delegation Wednesday. On Thursday there were shows in the morning only. The involved in the Hand Shake program. We thanked them for their Parade of Champions took place at 1:30 PM. This was a walk-by of the wonderful hospitality, shared our show dates and invited them back Grand and Reserve Grand Champions, both bulls and females of every to attend Agribition this year or any upcoming ones they were looking breed. This was a very impressive sight to say the least, as we viewed ahead to. it from the balcony of the International lounge. Thirty-two breeds encompasses a lot of cattle and showmen!

I should mention that all through the city of Rock Hampton are lifesized statues of cattle, mostly bulls but some pairs as well. They are everywhere, on street corners, in parks, at sitting areas. These are amazing works of art and a great tribute to the depth of understanding of the cattle industry here.

Braford Champion Bull in the parade for Supreme

Hereford Female Champion in the parade for Supreme

43

On Saturday, May 9th, we drove three hours NW of Gladstone to Baralaba Queensland and spent time with a friend of Steven’s, Cash McLean and his family. Their property is 35,000 acres in the outback on a 10 mile long driveway in the middle of what seemed like nowhere! On this day we helped to move 1300 head of grass cattle from one paddock to another using side by sides. The majority of cattle are moved by helicopter but unfortunately the pilot was away, so we missed out on that. This is very hilly terrain here, with lots of trees and bush. There are aboriginal caves scattered throughout the area, many with ancient markings and drawings. You can find the bleached bones of the old kangaroos that have come to the caves to die in solitude in the coolness of the caves. We were warned about watching for poisonous snakes and all the side by sides carry snake bite kits. They told us they could keep us alive! Good to know!!! We did see our first close up of kangaroos here and were told about the slowdown of traffic to almost nil between 5 and 7 PM. Apparently the kangaroos wake up then and are often hit on the roads at dusk. However, this information didn’t seem to slow Steven down.

On Monday we were now into the second week of this great trip and checked out of Gladstone (the staff at the hotel were getting to know us too well!) and flew to Albury, NSW. We were picked up by John McKew, the CEO of the Australian Hereford Society. He drove us to Wodonga, Victoria. We spent the next few days attending the Australian National Bull show and sale where we had the pleasure of watching and listening to Lance sort through upwards of 150 bulls. The high selling bull was Yarrandabbie Jingle J018, consigned by AR and LM Green of Uranquinty, NSW. He sold for $40,000 to YavenVale Herefords, Pat and James Pearce, father and son breeders from Adelong, NSW. Pat is the new president of the Australian Hereford Society.

This year marked the 50th Anniversary of the show and sale in Wodonga and in celebration of the milestone, Hereford Australia hosted a formal banquet gala on May 13th. Steven, Lance, Sherri and I were seated at the head table and could not have been treated any better. We were very honoured to have been included in such a memorable event. Steven presented the AHS with a 50th anniversary commemorative show banner from the CHA. This was overwhelmingly received by all in attendance.

On Sunday Sherri flew to Melbourne to meet Lance, as he was to judge the upcoming Australian National Bull show in Wodonga. Steven and I became full fledged tourists. We booked onto a cruise ship from the town of 1770 (yes, that’s its name) to the Lady Musgrave Island which is part of the Great Barrier Reef. This is a highly protected living coral island, surrounded by a coral fringed lagoon. It is home to a huge variety of colourful marine life and the island itself is covered in a dense pisonia forest. Here you will find thousands upon thousands of nesting birds in season. Turtles also come on to the beach to lay their eggs. Steven took advantage of the awesome snorkeling opportunity, while I made it to the island via a glass bottomed boat. We were given a guided walking tour of the island and returned to the waiting cruise ship for lunch.

The Wodonga sale itself is operated in a completely different manner than we are accustomed to. They had three auctioneers, each complete with their own ringmen and clerks. These groups are called agents. Each agent sells a group of bulls that has been consigned to them. You could consign (give) one or all of your bulls to any of the agents you chose to sell them.

Peter and Dianna Sykes and family of Mawarra Herefords need mentioning here. They were always making sure we were looked after and kept us entertained! They had an excellent group of bulls consigned to Wodonga and have incorporated Canadian genetics using Big Gully produced bulls.

A class at the Wodonga Bull Show

44

At the end of the sale, Steven and I did a television interview with a reporter for a farm show called Land Line. It is similar to our FarmGate and Prairie Farm Report shows. Here we talked about our trip, the sights

and sounds along the way. We promoted CWA and CHA, the Hereford breed in general and the similarities/differences we encountered. Steven discussed breed EPDs, genetic markers and traceability. It was a very neat experience.

Next came days of touring various properties. Here they would be our farms or ranches. John McKew was once again our tour guide and driver. I can’t say enough about how great we were treated by John.

He picked us up and dropped us off at airports, delivered us to various places, returned for us, drove us, explained things and always made sure we were well looked after once we left his care! He is an amazing spokesman for the breed and a very capable CEO for their association.

Mike Todd of Kanimbla Polled Herefords was first to tour us through his program. Lots of very good cattle and kangaroos everywhere! The land was mostly rolling hills and by now we were far enough south that the day time temperature had moderated. It was usually around 12 to 18 degrees now as this was the early part of their winter season.

Next we drove to Paul Roger of Centennial Herefords. Again, very good quality of cattle here. He toured us through to a second property of his and was the one who explained the reason for the rope nettings stretched high up, 100 feet or more, across the roadways. These are koala

crossings to prevent them from being hit on the road. They much rather prefer to stay high up then come down to the dangerous highways.

We continued on to YavenVale where Pat and James Pearce toured us through their herds. This is a huge operation consisting of four properties and hundreds of hectares of land, running over 1000 registered females. Some of this country was very steep and you could appreciate the hardiness of these cattle ranging on it.

This was a trip of a lifetime. I had been to Australia with Tom Warnyca when we were 18 years old. I had always hoped to go back but never knew if it would ever happen. This opportunity was too good to pass up. Even though we were into our AI season and sorting pastures, Tina and Kurt did a remarkable job at home for the 18 days I was away.

Just don’t tell them I said that. Of course the real test of their decision making will be next spring when the calves start to hit the ground!

And a big shout out to my travelling partner Steven Scott! Without his company, I likely wouldn’t have made the trip.

45

Biography: Dr. Colin Palmer is an Associate Professor of Theriogenology (Animal Reproduction) at the Western College of Veterinary Medicine. Originally from Nova Scotia, Dr. Palmer worked in mixed practices in Ontario and British Columbia and has owned/operated a practice in Saskatchewan. Dr. Palmer along with his wife Kim and children Lauren, Emily and Carter run a herd of purebred Red Angus cattle under the KC Cattle Co. name.

Winter Feed Alternatives Every spring I think of an old line passed down from my father to me – “A wet May and dry June are what you need for a good hay crop”. This year record low levels of precipitation were set for many areas of the prairies for both May and June with a couple of frosts in June doing their best to clobber already suffering plants. One of our hay fields yielded a third of the production of last year; however, others are much less fortunate experiencing complete hay crop failure. My pessimistic side figures the perfect hay growing year has not been seen in a while - too wet, too cold, too dry and too hot seems to be the best way to describe what has occurred over the last several seasons.

Hey! Making of the best of a less than perfect situation is what we are good at, right?

Two of the many great things about our industry is the ability of our animals to utilize feedstuffs that are useless for most other beasts, and that most of the cattle are neighbored with an even larger crop sector. Many crops have been hit hard by the drought conditions leading to poor emergence and delayed maturity. A late August or early September frost is a not all that infrequent in most jurisdictions so a crop demise may be the salvation for the cattleman. Even without frost damage some crops look so bad that harvesting for forage should be considered saving the cost of combining and grain handling. Given the feed value of the crop, the available tonnage and the dollars in the cattle sector these days a poor growing season could be turned into a win-win for the beef producer and the grain farmer.

Information regarding time to harvest, crop values, and ration balancing are available from ag industry specialists and websites; however, there is almost no limit to what can be fed including field peas and canola. Field peas offer an excellent source of protein and even if the crop has been harvested the pea vines or straw can be baled and used as cattle feed. Peas are best harvested (highest feed value) when the pods first start to wrinkle. Canola is ideally harvested late flower to mid-pod, but has a tendency to take several days to dry down and because of the high sulfur content it must be used with other feeds. Sulfur can be directly poisonous to cattle, but this usually occurs with accidental exposure to elemental sulfur. Naturally increased sulfur concentrations in feed are most likely to interfere with copper and selenium availability. If cut at the right stage canola can be comparable to alfalfa hay, but its value declines substantially with plant maturity. Too much canola forage and cattle do not perform very well so limiting it to no more than 50% of the ration is a good idea.

46

Cereal crops intended for green feed should be harvested at the late milk to soft dough stages, but if they have been hit by a hard frost then about 10 days should elapse to allow the nitrate levels to decline in the plant. Nitrate may also accumulate in any heavily fertilized crop unrelated to a frost situation, for example - corn and canola. If you are concerned about nitrate levels submit a representative sample of harvested material for analysis. Concentrations greater than 1% definitely require feed management; however, animals should not be exposed to large quantities of feeds containing more than 0.5% nitrate if they have not been consuming nitrate containing feed already. Feeding smaller amounts frequently is better than feeding a large amount in 1 or 2 feedings. Mixing higher nitrate forages with low nitrate forages through grinding and mixing is the best way to handle nitrate intake. Offering a high nitrate bale and a low nitrate bale at the same time is a recipe for disaster. Animals should be carefully exposed to nitrate containing feeds over 1 or 2 weeks. Damp or wet nitrate containing feeds are particularly dangerous as the nitrate has already been converted to the more toxic nitrite. Nitrates by themselves irritate the gut lining causing gastroenteritis; however, it is nitrite produced from nitrate before ingestion, or within the rumen that is more lethal.

Nitrite is more toxic to cattle than sheep because sheep are better at converting nitrite to ammonia in the rumen. Nitrite competes with oxygen for attachment to hemoglobin in the blood, thereby preventing the movement of oxygen to the tissues effectively suffocating the animal. The most common signs are trouble breathing – gasping and rapid shallow respiration; muscle tremors; staggering and blue/ purple mucus membranes. Animals eventually go down and exhibit convulsions before death. Signs of toxicity occur within 6 hours of ingestion with death occurring within 12 to 24 hours.

Cattle producers may also consider including cereal straw in the ration. Straw is usually readily available and with a proper feed analysis can be incorporated into most cattle rations with the addition of supplementary protein, mineral and vitamins. When considering the typical yield of straw, the fertilizer value, baling costs and so on straw will pencil out as a much cheaper alternative to hay this year.

47

MNH Herefords

Martin & Nell Chobotar Box 385, Vita, MB ROA 2K0 Ph: 204-425-3820

ď ‡

REENRIDGE FARMS

Marvin & Janet Stocki Ph (204) 372-6642

Kevin, Kristen & Khloe Stocki Ph/Fax (204) 372-6811 Cell (204) 739-3843

Box 89, Fisher Branch, MB R0C 0Z0 greenridgeherefords@gmail.com www.greenridgefarms.com

48

POLLED HEREFORDS AND BLACK AND RED PUREBRED SIMMENTAL

204 763 4697

204 729 7925

Bill & Nancy Biglieni Box 327, Douglas, MB. R0K 0R0

wlblivestock@inetlink.ca www.wlblivestock.com

How and When to Change Vaccine Lines

By Roy Lewis DVM

There are many difficult decisions to be made when changing the brand or manufacturer of a vaccine line. Hopefully this article will clarify how to go about the decision and avoid any gaps or overlaps that could develop if the right combinations are not chosen. The real comparisons can be made when you know what specific diseases you need to vaccinate for in your herd, whether you use a modified live, killed or combined program and how efficacious (effective) you think your program was originally. This will help you and your herd veterinarian determine where to come in with different products. This is all assuming the previous vaccines were purchased, stored, handled, administered properly and timely in the past to all necessary cattle in your herd.

If you do purchase your vaccination supplies from your herd health veterinarian and they are changing lines it could be for several reasons, only one of which might be the efficacy of the product. Other reasons are availability, cost, dosage formulation, number of doses per bottle and even service provided by the pharmaceutical company. I have known clinics changing trade names simply based on route of administration. If two vaccines are equal and one is approved to give subcutaneously, that may be a more desirable route and supports “Beef Quality Assurance�.

Sometimes newer products may have a broader range of bacteria or viruses it protects against making them more desirable and vaccines that provide greater protection in fewer shots may be more desirable as well. More shots simply mean more labor and stress (another needles poke) on the calves. The intranasal route eliminates the needle but may have a shorter duration. These are all decisions you and your veterinarian need to make.

Knowing which vaccines do what requires essentially reading the fine print and you will find most pharmaceutical companies have pretty good spread sheets indicating which vaccines protect against which diseases.

We must pay close attention as vaccines can be very close in protection yet one organisms protection may be missing.

This is where it’s best to consult with your veterinarian in case there are any differences in coverage.

Once one has determined that all the diseases are the same, then there is the question of whether you can carry on boosting the same way you have in the past. Just because you have changed vaccines does not necessarily mean you need to start a vaccine program all over again. In fact the opposite is the case. Vaccines in general stimulate the body to produce antibodies or protection against that

specific disease. If you then come in with a different vaccine as long as immunity is there and the diseases are the same in the new vaccine it should booster the previous vaccine response. This is much the same principal as if a natural viral infection came through, it would essentially stimulate the immune system the same way.

You need to follow label directions and if the previous vaccination program has worked well and you trust the protection it is giving then bolstering with a comparable product should work fine. My only caution is if killed vaccines were previously given that boostering was done at the recommended label and then modified live vaccines or different killed products can be followed up with. My personal preference is using modified live vaccines for the longer duration of immunity, but some vaccines such as the footrot vaccine only come as a killed product.

Starting over anew may be recommended in several instances such as the acquisition of new stock with a sketchy vaccination history or if a year has been missed meaning now it is two years between vaccinations. If potentially vaccinations were missed such as escaping from the chute, dosage was not calculated or automatic syringes were not working properly: all these and other reasons I have missed may be justification to starting the vaccination program all over again. If an additional organism (virus or bacteria) has been added into the program it is highly likely it will need to be boostered the first time.

The bottom-line is if you are changing vaccines and your previous one gave protection and all the antigens (organisms) are the same you should be protected with using the new vaccine. If new protection has been added it may need to be boostered but these are all good questions to pose to your veterinarian so gaps are not created in the new vaccination program. As we all know vaccination is commonplace and it is far better to prevent disease than treat it. It also allows more savings in cost of using antimicrobials as well as sparing usage does not allow antimicrobial resistance to build up as quickly. All good reasons to work with your veterinarian yearly on the most updated , least stressful most comprehensive and efficacious vaccination program necessary for your particular farm and management style. Pharmaceutical companies will continue to improve vaccines making them more efficacious, broad spectrum and less reactive coupled with in some cases easier means of administration. The future looks promising to use vaccination to improve the health of our cattle herds and reduce antimicrobial usage.

49

50

Agribition and Semex Partner for a New Purebred Beef Jackpot

R

EGINA, SASKATCHEWAN Canadian Western Agribition (CWA) will host a new bull calf jackpot event at Agribition in 2015.

President’s Classic presented by Semex, will take place in the Chevrolet GMC Stadium on Tuesday, November 24th.

A panel of three experts will judge bull calves within their breed, culminating in a grand finale featuring the champion of each breed vying for the President’s Classic title. The total payout for the event will exceed $7,500.

“Semex is proud to be a part of this inaugural and exciting event. Bulls are our business and we are happy to support Agribition’s platform to identify the next great group of future herd sires developed by purebred beef breeders,” says Myles Immerkar, Manager of Global Beef Programs with Semex Alliance.“Agribition is the country’s largest purebred beef show,”

says CWA Beef Committee Chair, Chris Lees. “Integrating First Lady Classic and President’s Classic is an ideal way to kick off the week.”

Agribition drew in over 800 visitors from over 70 countries last year. “These types of competitions are a catalyst in securing exports to new markets; they are widely regarded as an integral part of marketing beef cattle genetics for our producers,” says Lees.

First Lady Classic, presented by Merck, is also a jackpot event which sees judges select the top yearling heifer at Agribition.

Last year the total amount paid out in First Lady Classic was $7,600.

Entries for President’s Classic and First Lady Classic close October 1st.

For more information, please contact: Chris Harris, Communications Associate P: 306.924.9583 C: 306.551.1713 charris@agribition.com

Canadian Western Agribition (CWA) , located in Regina, Saskatchewan, is the best beef show on the continent and the largest livestock show in Canada. The show is anchored by beef cattle and features horses, bison, sheep, goats and an extensive agribusiness trade show. CWA continues to promote the expansion, development and interest in agriculture. The 45th edition of CWA will be held November 23-28, 2015.

51

Producing working Polled Hereford Cattle with strong maternal traits since 1950.

Happy Hollow Farms & Creekside Angus Zene Downey Dan Downey (Polled Herefords) (Red & Black Angus) Box 411 Gull Lake, SK S0N 1A0 Box 411 Gull Lake, SK S0N 1A0 Res. 306.672.4277 Res. 306.672.4292 Cell. 306.672.7523

Cattle are for sale year round Contact us for more information

HMS Hi-Cliffe Hunter, Morgan & Sydney Carmen & Brenda Millham Box 382 Outlook, SK S0L 2N0 C: 306-867-4231 C: 306-270-5524 E: carm.dvm@sasktel.net W: hmshicliffe.com

Johner Stock Farm PRed o l l e&dBlack H e r eAngus f o r d s / Polled / S p eHerefords ckl e Pa rk

David & Arlinda Justin & Amber David & Arlinda Justin, Amber Johner Johner& Casey Johner (306) 893-2714 (306)Johner 893-2667 (306) 893-2714 (306) 893-2667 Box 52 Maidstone fax:52, Maidstone Box SK, S0M 1M0 email:email: (306) 893-4632 S0M 1M0 jsf3@sasktel.net jsf3@sasktel.net Saskatchewan, Annual Bull Sale 3rd Saturday in February www.johnerstockfarm.com

52

The Mitchells

Box 475, Maidstone, SK S0M 1M0 David & Maxine (306) 893-2838

Bernice

(306) 893-2846

Donnie & Kerry (306) 893-2548

Gayne & Vickie Baldwin P.O. Box 141, Dundurn, SK, S0K 1K0 (Shields, Blackstrap Lake) P: 306.492.3035 E: blackstrapcattleent@yahoo.ca

53

Saskatchewan Junior Hereford Beef-A-Rama 2015 July 11, 2015

54

Vibank, Saskatchewan

Judge: Levi Jackson

Grand Champion Bull: Exhibited by Lexie O’Connor XLP KPH LC Tribute ET 707B

Grand Champion Female: Exhibited by Kylee Dixon RU BA 0124 Cinnamin 230B

Grand Champion Bred and Owned Female: Exhibited by Luke Webb LKW Amy 1B

Reserve Grand Champion Bull: Exhibited by Delaney Sebastian XLP Stone 108C

Reserve Grand Champion Female: Exhibited by Ayla Duke Square D Reiss 237A

Reserve Grand Champion Bred and Owned Female: Exhibited by Jillian Just Just Acres Bella 9B

Grand Champion Steer Exhibited by Colin Piwarski

Grand Champion Commercial Female: Exhibited by Colin Piwarski

Grand Champion Bred and Owned Bull: Exhibited by Lexie O’Connor Kirby-Lone Pine Energy 168C

Reserve Grand Champion Steer: Exhibited by Emma Lees

Reserve Grand Champion Commercial Female: Exhibited by Emily Sebastian

Reserve Grand Champion Bred and Owned Bull: Exhibited by Emily Sebastian ES Terrius Junior 1C

3 Head From One Family Exhibited by Emma and Kyla Lees

55

Bar-RZ Polled

Stu & Sherri Zoeteman

Herefords

Fort Macleod, AB T0L 0Z0

Box 532

Res: (403) 553-2687 Cell: (403) 330-6490 Fax:(403) 553-2699 barrz2@telus.net

Breton West Herefords Eugene, Norma & Leonard Poholka Box 325, Breton, Alberta T0C 0P0 Phone: (780) 8989590 Fax: (780) 696-3777 Cell: (780) 621-8377 or (780) 542-0622 Email: bretonwest@gmail.com

Visit: bretonwestherefords.com

Mick & Debbie Trefiak

14 miles east of Wainright and 11 miles north on range road 4-3

RR 1 Edgerton, Alberta T0B 1K0 P :: 780-755-2224 F :: 780-755-2223 C :: 780-842-8835 mick@mjt.ca www.mjt.ca

Box 102, Brosseau, AB T0B 0P0

780-657-2270 ncx@xplornet.ca

56

FEMALES

Reserve Senior Champion Female Grand Champion and Junior RWB Herefords, Danville, QC Champion Female with Bar-J-M Nicky 16U sired by RWB Herefords, Danville, QC with Remitall Silencer 144S RWB Nikita 3B sired by GHCTaboo Coalition 52U

BULLS

Reserve Junior Champion Female JK Golden Farm, Richmond, QC with RVP 011X Belongs To Me 143B sired by LW 55S Deputy 011X ET Reserve Grand Champion and Senior Champion Female River Road Farms, Saint-Franรงois Xavier, QC with RRF Gold Dust 82A sired by RRF Gold Rush 892Y

Junior Champion Bull River Road Farms, Saint-Franรงois Xavier, QC with Stonewood Buerhle 9B sired by THR Thor 4029 Reserve Junior Champion Bull Ferme Courchesne, SaintCyrille De Wendover, QC with Courchesne 274Z Norm 3B sired

by Triara Ferrari 274Z

Reserve Grand Champion and Senior Champion Bull Ferme Maple-Hill Farm, Shefford, QC with Haroldsons Lock Down ET 37A sired by TH 89T 743 Untapped 425X ET Reserve Senior Champion Bull Ferme Maple-Hill Farm, Shefford, QC with Maple-Hill 291U Alfredo 14A sired by K-Cow Jake 291U Grand Champion Bull Sugar Dell Shorthorns, SaintArmand, QC with VKR Sally 12B sired by Remitall Final Answer Premier Breeder and Premier Exhibitor RWB Herefords, Amanda Bushey

57

Deborah Wilson is Sr. Vice-president of BIXSco Inc, the partnership between Viewtrak Technologies Inc. and Canadian Cattlemen’s Association.

The key to unlocking the value of data is in the industry’s hands During the month of June 2015, I had the great privilege of formally interviewing nearly twenty industry leaders from all parts of the supply chain to discuss a critical topic—the issue of exchanging information. Those of you who know me know that this issue has been on my radar for years. This is why I agreed to join a startup technology company (BIXSCO) when most women at my stage of life (notice I didn’t say age, I said stage) would be finding ways to wind down.

I believe that industry-wide data sharing is critically important. Despite my passion, I realize that not everyone shares my enthusiasm. Talk to the hand Deb, some might say. Instead, let me talk to a couple of other important localities. The first is your back pocket. The second is your chest pocket. But don’t take my word for it. Take it from the cross section of industry leaders I spent hours with on the phone.

The first thing they will tell you, as they told me, is that information is power. It’s the key to understanding what you’re producing so you can do it better, faster, with a higher quality—and get properly rewarded for the meat you’re able to produce. One insider told me that there could be up to twenty-five percent more profit if producers have access to data information flow at the cow/calf stage.

It’s also the key to accessing the world’s high value markets like Asia and Europe— who are asking us to prove the history of care of our animals, which at the moment, we aren’t able to do. Countries that can—like Ireland and Australia—are going to gain a much bigger share of these markets while fight amongst ourselves, thinking that the best way to make money is at someone else’s expense (their words, not mine).

I was happy to hear them say that the industry has a lot of confidence in BIXSCO’s management and is willing to give BIXS another shot after a disappointing first attempt.

And while they’re optimistic, they’re also realistic about our chances for success. So they’re sceptical about whether BIXS can overcome the competitiveness, mistrust, and complacency that plague the industry and have delayed the evolution of datasharing.

That’s why our job at BIXSCO is to help the industry imagine the value of an integrated supply chain, and to help everyone (from producers through to packers) find their own ways to unlock the value of information by buying and selling it to others. We’re here to help facilitate those relationships so that everyone can find value. When we do that, some believe that industry fragmentation will be a thing of the past. Others wonder if mandating data sharing

58

is the only realistic solution. The answer is clearly in the industry’s own hands.

Now that I’ve addressed your back pocket, let me talk to the chest pocket—specifically the left side pocket. Yes, I’m speaking to your heart now, and the pride that every one of us feels about being part of this industry. But again, don’t take my word for it. Listen to the industry leaders I interviewed. They’ll tell you that Canadian beef is recognized as the highest quality protein in the world, raised right by producers who care. They’ll tell you that you’re part of a great industry with a great story. They’ll also tell you that none of that matters because we can’t prove our promises.

And that’s the other important thing that BIXS can do— reflect the pride of care that goes into raising, feeding, and packaging our beef. By helping to track those practices through the chain, we can strengthen and protect the whole industry while helping individual players extract value from their data.

The last thing these industry leaders told us is that our job isn’t going to be easy. So our goal is to start with some small wins. As a sign of positive momentum, several breed associations are now prepared to bridge their databases with BIXS to allow their data to flow through the chain. This is an important first step, providing us with thousands of new records. Secondly, the packers have agreed to re-engage with BIXS by inputting their most recent carcass data into the system. These are exciting new developments for sure, but we still have other hurdles to overcome. We’re working on technology and website improvements, and have developed a strong industry engagement plan that we’ll roll out later this fall.

Over the next few months, we’ll keep building momentum by getting support from different parts of the chain— starting with the most interested and engaged parts of the industry that already buy into the importance of data sharing. Maybe you’re not interested in unlocking the value of the data that you already have. Perhaps you don’t want to get compensated by other parts of the chain for the value of your work or the pride you take. After all, improving marketing, management, and profitability isn’t for everyone.

But if it’s for you, get on board! In fact, what are you waiting for? If everyone waits until someone else takes the first move, we’ll never progress. If you haven’t already signed on to BIXS, please take a moment to sign up now—it’s as easy as three simple steps(www.bixs2.ca). And please encourage others to do the same.

BIXSCO is helping to unlock the value of data. But you hold the key.

Research Summary

July 7, 2015

Background and Methodology BIXS is an information exchange system that allows various segments of the cattle industry to exchange data. The early version of BIXS was a disappointment.

Under a new ownership structure, BIXS is working to overcome negative perceptions, re-establish confidence, and re-engage the industry in the program.

In addition to one-on-one meetings and events, the new ownership has undertaken a research project with various industry partners through a series of nineteen individual phone interviews (30 to 60 minutes each). Respondents included a cross section of industry members including representatives from the breed associations, producer groups, individual producers, NGOs, packers, feedlot, genetics, and auction marts. The interviews were conducted by Joni Avram of Cause & Effect Marketing, a well-respected Calgary marketing agency, and facilitated by Deborah Wilson, Senior Vice-President of BIXSco Inc. Through this process, BIXS has sought to understand the industry’s concerns, needs and wants, and their level of confidence in BIXS moving forward. In order to be as open and transparent as possible, we are making public a summary of our findings. While the names of all participants have remained anonymous, we have asked for objections before publishing this document, and have received none.

Executive Summary Industry fragmentation was identified as a major concern, and data sharing through the supply chain as necessary for competitiveness. As consumers and retailers demand verifiable information about their food, industry can’t afford to let other protein producers take the lead (which is already happening).

At the moment, much of the data that has improved both the pork and poultry industries is being lost in the cattle industry. While the industry has confidence in BIXS’ new leadership, it’s on the fence about whether it can deliver on its promise of facilitating industry-wide data sharing—partly because the industry is competitive, mistrusting of one another, and comfortable with the status quo. While packers are seen as a “choke point,” some respondents were optimistic that they could be brought onside if there is

a clear value proposition; others wondered if mandating data sharing was the only solution.

Three main themes emerged from the research. First, that BIXS needs to prove the value proposition of data sharing—to clearly demonstrate how data will add value. Two, that the greater outcome of the program is a viable and sustainable industry able to access world markets, and respond to consumer demand for the story behind their beef. Three, that the pride producers (and others) feel in their work gets lost when they don’t have a sense of how their efforts contribute to the positive perception of their industry—this is a major emotional driver that is overlooked.

Meanwhile, there appears to be a certain urgency to make BIXS viable. BIXS needs some quick wins to show momentum and should focus on the top 10-15% of the industry who “get” it. BIXS’s positioning as a stock exchange resonates—because BIXS is a vehicle for people to connect, share, buy and sell information based on their own value proposition. Ultimately, BIXS needs a sales job, but the story is not about data. “This is not an IT challenge. It is all about people, their context and their view of the world.”

Overview of Findings Fragmentation is a major concern—all respondents agreed that fragmentation and the need to share information through the value chain is a major challenge facing the industry. The identified issues related to privacy, competition, confidentiality, and a lack of trust that pervades the industry. CAPPI, Strawman, and Canadian Beef Improvement Network Reports have all said that data sharing needs to happen. Everyone is collecting data and there is no means to share it. Until we can share the data the industry will not evolve.

• “The Memorandum of Understanding in the beef industry is “I win, you lose.’”

• The easiest way to make money is at someone

else’s expense.

• Data is power.

Industry is happy with the new management of BIXS and believes it has promise, but has not realized its potential. BIXS was a major source of hope for the industry and a major source of disappointment. However, there is strong willingness to take a second look at BIXS now that there is new management. Respondents like the tech background of ViewTrak particularly their history in the auction

59

markets. Deborah Wilson’s boots-on-the-ground experience creates an enormous level of trust and credibility. The new version of BIXS is more user-friendly, but there isn’t enough data in the system to make it work yet. Respondents liked that BIXS is independent and industry-driven, not an arm of government. CCA is perceived as quasi-governmental, so positioning BIXS as independent is better. As a sign of positive momentum, several breed associations are now prepared to bridge their databases with BIXS to allow their data to flow through the chain.

• The new team brings a different set of traits….

• BIXS has the oxygen mask on and we’re waiting

to see if it will survive. BIX is one of the many

important pieces related to information exchange

that will help the industry survive. If we don’t make

this work, chicken will blow away beef….

Consumers and retailers are driving the bus. Consumers want to know where their food comes from and how it was raised. Producers are offended because they feel they’ve been operating sustainably for 200 years. They’re taken back by the consumer backlash and are questioning why they have to “prove” their sustainable practises. McDonald’s and A&W efforts are just the beginning of a wave.

• The consumer is forcing us to work collectively to

address food safety and verification issues while

still being profitable.

• The industry has fundamentally changed and

most people don’t realize it.

• It is possible to create a BIXS verified program

through the packers…?

At the moment, much of the value of the data is lost. In particular, no one is getting rewarded for economic indicators—marbling, tenderness, ribeye size, and other attributes. With data sharing, producers can enhance those characteristics. This data means more money for the feedlots because there’s more predictability in the cattle and more return on the carcass. At least half of respondents referenced this issue in relation to the pork industry and how carcass data has improved the quality of their product, and returns to producers.

• There could be up to 25% more profit if you have

access to data information flow at the cow/calf stage.

• BIXS gives me a competitive advantage…I’m able

to demand what the product is worth.

• There are lots of inefficiencies in the production

system and huge value in information flow. Until

we work collectively as an industry and stop

fighting among the different sectors we’ll never

capitalize on our potential.

60

Major concerns related to privacy, confidentiality, maintaining the competitive advantage that data provides, and the quality of data—not only in terms of its accuracy, but also how the data will be analysed by the end users.

• Better to have no data than bad data.

Packers and feedlots are seen as a chokepoint.

Unless producers and breed associations believe they will get meaningful data back from up the chain, they don’t see the point in going through the effort of inputting their data. But if that data is accessible, then producers will participate and that chain of data can go right up to the consumer.

• Packers have a lot of control on the ultimate

success of this whole program. Optimistically I

think it’s possible, realistically I’m not so sure. It

may have to be mandated by government—we

can’t keep bowing down to the packers and

paying them for data.

• In Ireland, the packers took a while to come

around. There’s no cost to putting the information

in. There is a cost to getting a report out. Packers

should put info in to get something out.

• The tag is paid for by the producer. Once the

data gets to the plant, the data should still belong

to the producer because he paid for the tag.

• BIXS’s positioning as a stock exchange resonates

because it’s a vehicle for people buy and sell

information based on their own value proposition.

The opportunity is to figure out ways to market

information that matters and help everyone succeed.

Despite the pressure to share data, producers remain unclear about the value proposition.

Producers already feel over regulated and this is just one more thing to do, with questionable ROI. Plus, they already carry the brunt of the cost of traceabilty— they’re buying the tags and readers, and their tag dollars go toward operating CCIA. BIXS needs to focus on tangible benefits—like marketing, management and genetics improvements, profitability, and access to world markets.

• Carcass data is not the Holy Grail. Often it’s the

cumulative value of tiny pieces that give more

value. These are hard to quantify—birth weights,

fertility, food programs—this data all starts to

add up.

• This is the cost of doing business in today’s world.

Our high value markets ask us to prove where it

came from, how it was treated and where it’s

going—we can’t. Media are reporting that

Canadian traceability is a joke compared to

Australia’s. So, if someone has a better system

they’ll get the business.

internet How to do things

Search all the things you could possibly want but only find the ones you don’t

...and Go

Only five impossible steps!

1

Get a piece of string and two empty cans (preferably soup cans). If

you don’t have cans or you don’t want to work with them, you can also use cups (preferably plastic),such as the ones shown here. Plastic is a little easier to work with than metal. Styrofoam cups do notforget work well it. because they are soft and spongy Ahh, and absorb sound instead of transmitting it. In a pinch, you can use disposable paper cups, but plastic and metal take more wear-and-tear.

Time-tested and the best way to have your message heard.

Contact us today to add your production sale catalogue online or to join the breeders who have seen how easy it is to have a custom website.

Bryan Kostiuk

bryan@tbarc.com

P: 306-933-4200

www.buyagro.com F: 306-934-0744

61

Pride is a driver. Several respondents spoke to the pride that gets lost because there is no way to verify individual contributions to the bigger ideals of the industry—which minimizes the individual’s sense of significance and the value of their work. However, one respondent said that if producers really had a sense of pride in their product then we’d have had true traceability years ago. While many agreed that pride is an emotional button, it has to be communicated in combination with economics.

• People are proud of what they do, but aren’t

able to see the fruits of their labour except in

terms of a paycheque. In Ireland, once

producers got their data back, they get really

excited about that information. We forget about

how significant that is—they feel like they’re

actually making a difference. There’s a lot of

psychology behind that. Seeing how your animals

perform all the way down the chain is

significant—this is self-motivation and mastery

and significance. The consumer perception is a

source of hurt and they express it in anger

because their pride is being hurt. When we can

start to create these good stories, it makes

producing animals feel good to the producer.

• Canadian beef is recognized as one of the highest

quality proteins in the world raised right, by

producers who care. We’re part of this great

story. BIXS can illustrate and prove this point.

• • •

Quit talking and start showing.

This is an uphill battle and a marketing challenge.

Focus on the top 10 to 15 per cent of the industry who are early adopters and interested.

There is a certain urgency to make BIXS viable.

• If BIXS can’t bring everyone to the table, who will

take the lead?

• If the shift is slow, in five years, BIXS won’t be

around. We won’t be around.

• Try and find the wins—and find small wins quick.

Other issues identified by respondents included access to markets, labour and succession planning, and access to capital. The ability to use data will draw more young people who have been drawn toward other industries. BIXS may be able to help alleviate the burden related to overregulation of the industry, for instance by allowing documentation of environmental farm plans and the Verified Beef Production Program.

The industry is too comfortable to change. Some respondents felt the biggest hurdle to data sharing is the comfort level of industry leaders who don’t want to do anything to change the status quo even though it would be best for the long-term sustainability and profitability of the industry.

• Lots of old boys will fight against this because

they don’t like the idea—they’re not large in

numbers but they’re powerful. Leadership is

starting to shift because companies realize they

have to meet the challenges of consumers and

regulations. We’re also seeing a younger, more

innovative group who can work around these old boys.

BIXS needs a sales job. BIXS is the only platform that can facilitate relationships and information sharing among a fragmented industry. BIXS is a solid platform, and consensus through industry is that it should be enhanced and improved. Furthermore, no one argues with the need for BIXS to make money. But this is not a data issue. It’s about the industry cooperating.

• BIXS needs a sales job, but the story is not about

data. This issue is not an IT challenge. It is all

about people, their context and their view of the world.

62

Hubert Lau is President of BIXSco Inc, the partnership between Viewtrak Technologies Inc. and Canadian Cattlemen’s Association.

Herefords Today

Advertising and Subscription Advertising Deadlines and Editorial Calendar Winter

Spring

Summer

Fall

Herd Sire Issue

Distaff/Female Issue

Early Sales and Prospects

Late Sales and Shows

December 1

April 1

July 16

September 10

Advertising Rates

* Plus GST - Yearly contract discount 15% (card ads exempt)

Full Page

Half Page

Quarter Page

Card Ad

$950.00

$550.00

$350.00

$250.00

Annual

For More Information Contact: Bryan Kostiuk

Chris Poley

Ted Serhienko

306.934.9696 C: 306.292.7763

306.933.4200 C: 306.220.5006

306.933.4200 C: 306.221.2711

Editor

Marketing

Marketing

We appreciate your interest in Herefords Today and hope you have enjoyed this issue.

To receive further issues, please fill out the following subscription form and return it along with your payment (prices listed below) to:

Please check one of the following:  Canada $30.00 GST Included  United States $50.00 GST Included  International $50.00 USD Make cheques payable to Herefords Today Farm Name: _________________________________________

Name: _____________________________________

Address: ____________________________________________ City: ________________________________________ Province/State: ___________________________________ Country: ____________ Postal Code:____________ Phone: ____________________________________________ Email: ________________________________________  We would like to advertise in your, next issue please contact me.  Renewal

Credit Card Payment  MasterCard  Visa

SU B S C R I B E

Herefords Today

4-3342 Millar Avenue Saskatoon, SK S7K 7G9 P: 306.934.9696 F: 306.934.0744 info@herefordstoday.com www.herefordstoday.com

Expiry Date: ________

Card Number: ________________________ CVC____ 63

Breeders

Services

64

DALE STITH Auctioneer

Ph: (918) 760-1550 5239 Old Sardis Pike Mayslick, KY. 41055 dalestith@yahoo.com www.dalestith.com

  Auctioneer 4-3342 Millar Avenue Saskatoon, SK S7K 7G9

Cell (306) 220-5006 chris@tbarc.com

65

Advertiser Index 3-D-L Polled Herefords 64 Abby Hill Farms 50 Airriess Acres 11 Alameda Agencies Ltd. 64 Alta Genetics 64 AM Ranching 48 ANL Polled Herefords IBC Aqua Hollow Ranch 52 Arthur Polled Herefords 52 AXA Farms 15, 64 Bar-J-M Herefords 50 Bar-RZ Polled Herefords 56 Bieber Herefords 11,12 Blacks Polled Herefords 15

INTERNATIONAL TRANSPORTATION Established in 1933

Blair-Athol Polled Herefords 5 Blairs.Ag 14 Body Condition Scoring 24 Bova-Tech Ltd. 64 Bow Valley Genetics 64 Brendale Acres 50 Breton West Herefords 56 Brooks Farms 10 BuyAgro.com 61 C & T Cattle Co. 9 C.C.L. Holdings Ltd. 52 Canadian Farm Insurance Corp.

65 Chestermere Herefords 56 Coppertone Farms 64 Craigs Ranching Co. 52 Crittenden Bros. Polled Herefords BC Dallas Farms 56 Davis-Rairdan Embryo Transplants Ltd. 65 Dodge 23 Dorbay Polled Herefords 16, 50 Double Deuce Acres 11 Double F Cattle Co. 52 Double J Polled Herefords 52 DTHF Herefords 48 Ehlke Herefords 19 Elmlodge Polled Herefords 6 Flyer Cattle Co. 48

Specializing in Purebred Livestock Transportation Providing Weekly service across Canada & The USA. Gooseneck service available to your farm in Ontario.

Pick up & delivery points across Canada and USA. U.S. and Canada Customs Bonded Carrier.

We thank you for your past business and look forward to your future livestock transporting needs.

155 King Edward St., Paris, ON, Canada, N3L 0A1 Toll Free 877-442-3106 or 519-442-6242 Fax 519-442-1122  hsknill@pppoe.ca www.hsknilltransport.com 66

Garrett Ranch Ltd. 52 Git-R-Done Ranch 11 Glenlees Farm 3 Glennethy Farms 48 Glenvale Polled Herefords 15 Grant Rolston Photography Ltd. 65 Greenridge Farms 48 Guilford Hereford Ranch 48 GWG Polled Herefords 52 H.S. Knill Co. Ltd. 66 Happy Hollow Farms/Creekside Angus 52 Haroldson’s Polled Herefords IFC HBM Polled Herefords 50

Hereford America 65 Hidden Meadow Farms 15 HMS-Hi Cliffe 11, 12, 52 JHF Herefords 11 Jo Nomn Hereford Ranch 56 Johner Stock Farm 52 JVJ Polled Herefords 53 K-Cow Ranch 56 KLR Polled Herefords 8 KTCT Polled Herefords 48 Lakeford Polled Herefords 56 Lamport’s Polled Herefords 56 LCI Doenz Ranches 56 Lemondale Polled Herefords 50 Leveldale Polled Herefords 17 Lock Farms 53 Lone Pine Cattle Services 11, 13 Loon Point Herefords 15 LV Farms Ltd. 53 McMurry Cattle Co. 19 Medonte Highlands Polled Herefords 1 MHR Polled Herefords 11, 53 Mil-Wray Polled Herefords 18 Mission Ridge Herefords 11 MJT Cattle Co. Ltd. 56 MNH Herefords 48 Mohican West 19 Moorehaven Farms 50 NBG Polled Herefords 50 NCX Polled Herefords 33, 56 NJW Polled Herefords 64 North Bluff Farms Inc. 64 O’Grady Steel 65 Old Burchill Farm 53 Parkvista Hereford Farm 52 Poley, Chris 65 Prairie Rose Stock Farms 56

Pugh Farms 57 Rawcliffe Grange Stock Farm 48 Remax Blue Chip Realty/Marcel DeCorby 65 Remitall West 7,57 Richardson Ranch 10 River Bridge Ranch 53 Roselawn Polled Herefords 18, 48 RSK Farms 17, 48 Sampson’s Thunderbird Ranch 57 Section 7 Ranch 2, 53 Sharlo Farms 15 Slipp Farms 1784 Ltd. 15 Smith, Dale 65 Spring Mountain Stock Farm 57 Square D Polled Herefords 53 SS Cattle Company Inc. 57 Standard Hill Livestock 67 Stockmens Insurance 65 Stromsmoe Herefords & Black Angus 57 T Bar C Cattle Co. Ltd. 1, 2, 5, 11, 18, 25, 37, IFC Taboo Polled Herefords 16, 50 The Cliffs Farm 52 Thornbank Farm Polled Herefords 48 Thurston Livestock 50 Til-Toba Polled Herefords 18 Today’s Publishing 47 Triangle Acres 48 Triple H Farm Ltd. 11, 53 Twin View Polled Herefords 8, 48 Tyler Harris Photography 65 Vanden Boer Polled Herefords

53

Warnyca Land & Cattle 53 Whiskey Lane Livestock 17 Wild Oak Farms 50 WLB Livestock 48 Wrangler Polled Herefords 53 Wunderbar Polled Herefords 53 Youngs Polled Herefords 15

67

Coming Events August 15

17 20 20-22 20-23 21-23

27-30 28

29 29

Manitoba Field Day and MOE Show, Winchester Cattle Company & Fossay Herefords, St. Ambroise, MB East Central Zone Show, Stirling Fair, ON Northern Alberta Field Day, Hardisty, AB Old Home Week and MOE Show, Charlottetown, PEI Expo Cookshire Fair, Cookshire, QC Nechako Valley Exhibition and MOE Show, Vanderhoof, BC Expo Ayer’s Cliff, QC Kent County Exhibition and MOE Show, Sainte-Marie-de-Kent, NB Barrie Fair MOE Show, Barrie, ON Dundas Plowing Match & Fair and MOE Show, Cardigan, PEI

September 4-6 4

10 12

12 13 17 - 20 18 19

19 19-20 20 24 24 26 26 68

Interior Provincial Exhibition, Armstrong, BC British Columbia Hereford Association AGM, Prestige Hotel & Conference Centre, Vernon, BC Herefords Today Fall Deadline 3rd Annual West Coast Hereford Club MOE Show, Aldergrove, BC Richmond MOE Show, QC AXA Farms Sale Of The East 2015, Wilmot, NB Richardson Ranch 6th Annual Online Auction River Valley Polled Herefords Sale, Newburgh, ON Elmlodge & Friends Source for Success Sale, Indian River, ON Beef Expo and MOE Show, NB Southern Alberta Hereford Tour 2015, AB Autumn Alliance XXXIII Sale, Orillia, ON Mohican West Hereford Sale, Laurel, MT Lindsay Exhibition and MOE Show, Lindsay, ON Carp Fair and MOE Show, Carp, ON Pacific Invitational Female Sale, Williams ake, BC

October 10 15 16 17 17 18

24 29-31 30-31

The Remitall West Production Sale, Olds, AB 3rd Annual Elite Genetics Female Sale, Douglas, MB Hereford Harvest Sale, Vibank, SK ANL & Guests Production Sale, Steelman, SK C&T Cattle Co. “Take the Next Step” Sale, Kisbey, SK Blair-Athol/Haroldson's & Friends Female Sale, Arcola, SK Section 7 Complete Hereford Dispersal, Whitewood, SK Manitoba Ag Expo, Brandon, MB Edam 25th Annual Fall Fair, Edam, SK

November 4 - 7

6-15 6 6 11 - 15 23 - 28 26 27

Lloydminster Exhibition Stockade Roundup, Lloydminster, SK/AB Royal Agricultural Winter Fair, Toronto, ON Queen’s Guineas Sale, Toronto, ON Royal Elite All Breeds Beef Sale, Toronto, ON Farm Fair International, Edmonton, AB Canadian Western Agribition, Regina, SK Canadian Western Agribition Hereford Sale, Regina, SK Champions By Design - A Club Calf Genetics Sale, Regina, SK

December 1

4 10

Stromsmoe Hereford & Angus 31 Annual Production Sale, Etzikom, AB MB Hereford Good As Gold Sale, Brandon, MB Big Gully’s Online/On-Farm & Heifer Sale, Maidstone, SK

National Champion Senior Heifer Calf

National Champion Junior Heifer Calf

October 18, 2015 Arcola, Saskatchewan

Featuring Services To Churchill Red Bull 200Z

BW: 0.6 WW: 68.2 YW: 110.8 MM: 34.8 TM: 68.9

Haroldson’s WLC Reno 15X

BW: 1.1 WW: 52.2 YW: 86.3 MM: 15.7 TM: 41.8

On Offer Will Be

HIGH QUALITY HEIFER CALVES TOP END REPLACEMENT HEIFERS ELITE HERD SIRE PROSPECTS 4-3342 Millar Avenue Saskatoon, SK S7K 7G9 Ph: 306.933.4200 Fax: 306.934.0744 info@tbarc.com www.tbarc.com Chris Poley:306.220.5006 Ted Serhienko: 306.221.2711 Shane Michelson: 403.363.9973

BW: 4.1 WW: 51.4 YW: 83.4 MM: 24.7 TM: 50.4 Birth Weight: 87 lbs

Summer

Sire: SHF Manning W18 Z22 Dam’s Sire: ANL P606 Ultra 40U

BW: 2.4 WW: 41.8 YW: 76.8 MM: 22.9 TM: 43.8

2015

GHC TCF Z22 MANNING 62C

Birth Weight: 78 lbs

Canadian

Dam’s Sire: BBSF 101N Wrangler 29W

Sale Issue

Sire: GHC Atlas Beefman 135Z

Early

GHC Timbuktu 90C

Publication Mail Agreement #40021107

HEREFORDS TODAY

Stop by and see the herd on pasture!

Volume 13 Issue 3