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Cattle Call Winter 2021

Page 1

Winter 2021

Cattle Call Publication Mail Agreement No. 40012604

Official Publication of the Saskatchewan Hereford Association

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12 TH annual

CARLRAMS RANCHING BULL SALE THURSDAY, FEBRUARY 11, 2021

2:00 pm CmT or ‘SaSk Time’

5 mileS norTh of CuT knife, Sk

You can watch, bid and buY Live on www.dLMS.ca

CARLRAMS 168B STD RED 291G

Carlrams Ranching Ltd.

al & marilyn arilyn ramSay amSay Cal

or 306 398 2815 306 398 7343 or www.CarlramSranChing.Com CR 64C LAD 352G

C Carl arl & &D Dalynn alynn r ramSay amSay

306 306 398 398 7879 7879 or or 306 306 390 390 7447 7447 www.CrBarranChing.Com LVR 46D GARTH 25G

mike Jahnke & maTT Jahnke 306 629 7311 or 306 796 7007

FLICEK GENERAL 23G

ranDy & roBin fliCek

306 823 7091 or 306 823 3912 Winter2021.indd 2

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227G displays excellent muscle shape and sound feet. His sire, L-O 46Z has worked very well on a wide variety of cows in our herd, including this bull’s mother, a Turin granddaughter.

Lots of good Canadian bloodlines in this bull’s pedigree including 656 and 46E twice. This short marked, red-eyed bull has a terrific hair coat, thickness and a moderate birthweight.

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Cattle Call Magazine

Publication Deadlines

Advertising Advertising Rates

2021 Fall Issue Booking Deadline Material Deadline

Aug. 20, 2021 Ad Size Price Sept. 1, 2021 Full Page $500.00 Half Page $350.00 2022 Winter Issue Booking Deadline Dec. 18, 2021 Inside Front Cover $650.00 Material Deadline Dec. 29, 2021 Outside Back Cover $700.00 Inside Back Cover $650.00 Accounts $250.00 All advertising accounts must be paid in Business Card Ad Yearly Website Link Yearly $25.00 full before more advertising is accepted. All advertising rates are subject to 5% GST Payment of accounts can be made by cheque (payable to the Saskatchewan Hereford Association), Visa or Mastercard. editorial Content For editorial content, contact: The Saskatchewan Hereford Association Saskatchewan Hereford Association Box 160, Middle Lake, SK S0K 2X0 reserves the right to accept or reject ads. Phone: 306-570-7526 skhereford@sasktel.net Cover Photo By Grant Rolston www.saskhereford.com

To advertise, contact: Today’s Publishing Box 2330 Warman, SK S0K 4S0 Phone: 306-933-4200 Fax: 306-934-0744 www.todayspublishing.ca Editor: Bryan Kostiuk Marketing: Chris Poley, Ben Wright & Shane Michelson Accounting: Treena Ballantyne & Carla Horatchka Circulation: Debbie Thiessen & Tanya Buziak Production: Janessa McKay, Breanne Anderson, Stephanie Lange, & Katie Serhienko

Board of Directors Logan Martinson Midale

306-458-7170

Corey Lees Arcola

306-455-2714

James Hordos Raymore

306-835-7492

Chad Wilson Wawota

306-739-2643

Rob O’Connor Vibank

306-762-4543

306-398-7879

Travis Wasko Eastend

306-295-7246

Kristina Just Yorkton

306-783-8820

Morgan Millham (SJHA) Jillian Just (SJHA)

Karen Wagner Maple Creek

306-717-1230

Executive Directors Lyal Heidecker President & Treasurer Middle Lake 306-231-3986 Matt Lohner Vice President Kipling

306-697-7822

Stephen Myer Past President & Secretary Maidstone 306-893-2298 Carl Ramsey Cut Knife

Directors

SHA

Canadian Hereford Association Directors Howard Crittenden Imperial 306-963-2414 Lance Leachman Maidstone

306-903-7299

Chad Nicholas Milestone

306-436-2086

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BANNERLANE 238C CALIBER 3H

BW: 86 WW: 790 WW adj: 739 WDA: 3.38

BANNERLANE 153Y SUPER 32G

BW: 89 WW: 772 WW adj: 720 WDA: 3.29

BANNERLANE 238C CALIBER 126G

BW: 85 WW: 725 WW adj: 721 WDA: 3.40

BANNERLANE 153Y SUPER 40G

BW: 102 WW: 700 WW adj: 642 WDA: 2.99

BANNERLANE 153Y SUPER 30G

BW: 84 WW: 750 WW adj: 697 WDA: 3.18

BANNERLANE 6D SENTRY 33G

BW: 77 WW: 710 WW adj: 679 WDA: 3.02

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XTC 15C RED ROVER 89G

XTC 96C DIAMOND LAD 64G

XTC 138E ROYAL LAD 9H

XTC 15C RED ROVER 10H

XTC 15C RED ROVER 7H

RED XTC ROBBIE 139G

53 HEREFORD ‘2S’ • 14 HEREFORD YEARLINGS 14 RED ANGUS ‘2S’

ranch raised, ready to work Cattle Call 6

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sale day

February 5th, 2021 at the Ranch Join us for an open house on January 29th

HEREFORD • RED ANGUS

XTC RANCHES EASTEND SK

XTC 58E DUKE 50G

XTC 42E SUPERIOR 52G

XTC 58E DOM LAD 61G

XTC 19A ARCHIE 100G

Travis & Jocelyn Wasko (306) 295-7246

Byron & Carolyn Templeton (306) 661-0145

xtcranches@gmail.com

www.xtcranches.com Cattle Call 7

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THE

PREMIER HEREFORD BULL SALE

February 8, 2021 -

1:00pm MST

Northern Livsestock Sales Lloydminster

Join us for lunch at 11:30

On Offer: Polled and Horned Two Year Old Bulls

Hereford/Black Angus Open Replacement Heifers

LF 3C GARFIELD 309G

LF 371E GANGSTER 318G

LF 17W RIBSTONE LASS 91Z - Dam of 320G

LF 217D RIBSTONE LADY 320G

First time we are offering a bred heifer in the sale!

FE 12D SENSATION 10F - Service Sire of 320G

Stan & Susan Lock

@lock farms ltd @stan/susan lock

Box 215, Macklin, SK H: (306) 753-2229 C: (306) 753-7884 Kim Thomas: (403) 358-0419 www.lockfarms.com Email: lockfarms@xplornet.com

Contact us for a catalogue! All COVID-19 regulations as per Saskatchewan health will be followed. Cattle Call 8

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Ayrey Hereford Farms Bulls for sale at:

Premier Hereford Bull Sale - * NEW Location * Northern Livestock Sales - February 8, 2021 Offering 26 Bulls, 40 Replacement Heifers, Pick of 2 Bred Heifers

Medicine Hat Bull Sale - March 17 & 18, 2021 Offering 4 Bulls

Remaining bulls for sale at the farm.

4G

11G

25G

34G

36G

47G

Pictures and videos on our website: www.ayreyherefords.com

62G

79G

83G

Ayrey Hereford Farms Corral Tour Weekend January 16 & 17, 2021 110G

op in or t s o t e e r f l e e F call any time!

118G Bill & Wendy Ayrey Evesham, SK 306-753-2500 (Home) 306-753-7040 (Cell)

Pending weather and safety conditions.

780-753-7239 (Cole) 306-830-1282 (Jinaye) bwayrey@hotmail.ca

www.ayreyherefords.com Cattle Call 9

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Brady & Chantel Moncrieff Box 41, Senlac, SK S0L 2Y0 C: 306-228-9177 Email: ace_herefords@hotmail.com

Sale catalogue available online at www.hereford.ca and www.buyagro.com

THE

PREMIER HEREFORD BULL SALE NEW LOCATION!

February 8, 2021 Northern Livestock Sales Lloydminster, SK

For more information and videos visit www.AceHerefords.ca or follow us on Facebook!

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Director’s Report

SHA

by Stephen Myer

Happy New Year fellow Hereford enthusiasts. As we usher in this new year it is tough not to think of it as one that we will get back to the things we enjoy most as cattle producers. It’s almost time for our Saskatchewan Hereford Association and our Hereford breeders to get back to showcasing our breed. With vaccine rollouts happening and scientists learning more about Covid-19, there is a light at the end of the tunnel. There are a few positives to look back on from 2020 that we can keep building on going forward. We have been blessed with a relatively mild winter to date (that’s likely to change sooner or later). All in all, I’d say things are looking up. It is my hope we can all enjoy a regular type show season this fall. I have missed the cattle and the people, and even the work, involved with running Agribition. There is no better way that our Saskatchewan Hereford Association comes together than the big show. A whole group of calves have missed their chance to shine, and we’ve missed the chance to see how our favourites have developed from 2019. There are so many people that I usually see at least once a year that I’ve missed. I miss the team building and development of our board that comes with planning Agribition. It will be a welcome change to get back to the grind. It will be interesting to see how quickly all the aspects of the show can come swooping back to normal. The Saskatchewan Hereford Board has big plans for the 50th CWA. We will be hosting a $50,000 Hereford Bull Jackpot. Stay tuned for more details as we are able to continue planning this event. Coming out of these unprecedented events in modern times the next one promises to be even more special than it would have been in 2020.

your loved ones have felt the pain this pandemic has inflicted, my heart goes out to you, and I hope you have found or can find your way back to a brighter time. The frustration involved with being physically distant from people and activities is enough to take up a lot of time. My education pushes me to believe in the science behind the decisions that have been made by governments to protect our health, or the health of the general population. My experience managing a business does not ease my feelings about government spending. Let’s hope someone with fiscal responsibility has a plan somewhere! As we continue to deal with this pandemic, I hope decisions can be made with a dose of common sense, and that we can all use social media for fruitful things. Furthermore, I hope the literature I’ve seen suggesting Ivermectin as a deterrent of Covid-19 is factual, if so, most of us are already safe! I am seeing more herds turn back to red hides. We are seeing enthusiasm and demand for Hereford cattle. Saskatchewan’s fall sale run hit new highs, which gives hope for a strong upcoming bull sale season. In the few shows that were able to put something on in 2020 Herefords had a good showing. The 42nd Annual Lloydminster Stockade Round-Up took place November 3rd to November 7th. The event was well attended by both cattle and people. Herefords were up in numbers at the show this year and the quality was outstanding. Agribition’s virtual show was well received. There were more Hereford entries than any other breed. The Supreme Champion Bull and Female winners were both from the Hereford division! In closing lets start pining and planning for the great things ahead.

My family and largely my region of the province has Stephen Myer been fortunate to not have been dealt any blows from Covid-19 from a loss of life perspective. If you or

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15th Annual Bull Sale Saturday, March 13, 2021 1:00 pm CST - Moose Jaw, Sk.

***AT THE RANCH

NEW LOCATION

30 - Two Yr Horned Hereford Bulls

10 - Yearling Horned Hereford Bulls Commercial Hereford & Hereford Cross Open Replacement Heifers

Stop in & View the Bulls & HeifersPrior to the Sale!

Catalog & Bull Sale Videos Online @

www.tripleaherefords.ca

4 Generations of

Hard Working Shortgrass Cows Producing Quality Rancher Bulls... Triple A Herefords - Moose Jaw , Saskatchewan

Murray, Bridget & Luke Andrews - 306-631-9271

Russell & Faye Andrews - 306-693-2687

@ tripleaherefords

E - mandrews@sasktel.net

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HM

liffe C i SH

HM

S Hi

Bulls Available at

Canada’s Red, White & Black Bull Sale

-Cliff

e

March 20, 2021 Johnstone’s Auction Barn, Moose Jaw, SK And For Sale At The Ranch

Thank You To Last Year’s Buyers! Sky Virtu Ranch HMS HI-CLIFFE 225D GLAMOUR 32G Grand Champion Female at Lloyd’s Stockade and Reserve Yearling Heifer in the Agribition Evolution Series

Ringdal Farms

HMS HI-CLIFFE 225D GUINNESS 3G Grand Champion Bull at Lloyd’s Stockade Roundup Owned with SkyVirtu Ranch

Greg Barber Carson and Amy Hamilton Terry and Justin James Randy and Lynne Shaw Dallen and Brandi McTavish

HMS HI-CLIFFE 225D HIGHBALL 3H

HMS HI-CLIFFE HOLLYWOOD 32H

Junior Bull Calf Champion

Intermediate Bull Calf Champion

Hunter, Morgan & Sydney | Carmen & Brenda Millham Box 382 Outlook, SK S0L 2N0 306-867-4231 306-270-5524 carm.dvm@sasktel.net | hmshicliffe.com

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Bulls selling anytime off farm and at Canada’s Red, White & Black Bull Sale, March 20, 2021

Hereford Yearlings •

Performance Bulls

LV Farms

FARMS

Hereford 2s • Calving Ease Bulls

Dayle & Dixie Martinson Logan, Brianna, Korbin & Jace Martinson

Red & Black Angus Yearlings • Heifer Specialists

Logan 306-458-7170 • Midale Sk. Cattle Call 16

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Brothers Sell

River Bridge Ranch MAIDSTONE, SASKATCHEWAN COMING TWO YEAR OLD BULLS FOR SALE BY PRIVATE TREATY

CONTACT US FOR FULL DETAILS SIRED BY: RIVERBRIDGE 313A LAD 31D LBH 171A RIBSTONE 497C MANCHESTER MOMENTUM 445B DW SENSATION LAD 18D

RIVERBRIDGE 31D LAD 15G

ALSO SELLING HORNED AND POLLED YEARLINGS

DAVID & MAXINE

DONNIE & KERRY

Phone: (306) 893-2838 e-mail: riverbridge @ sasktel.net

Phone (306) 893-2548

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The Beyond Meat Phenomenon

Biography: Dr. Colin Palmer is an Associate Professor of Theriogenology (Animal Reproduction) at the Western College of Veterinary Medicine. Originally from Nova Scotia, Dr. Palmer worked in mixed practices in Ontario and British Columbia and has owned/operated a practice in Saskatchewan. Dr. Palmer along with his wife Kim and children Lauren, Emily and Carter run a herd of purebred Red Angus cattle under the KC Cattle Co. name.

For beef producers it is frustrating to see how many retailers and restaurant chains are offering Beyond Meat products to consumers. Many say they would never eat the product and consider it high treason for anyone associated with our industry to admit to such a crime. On the other hand, it is fascinating to watch. Certainly the sales reports show there is demand for the product and it seems that every week I hear of another big-name restaurant chain that is offering a meat-alternative product. I have read every article that has come across my desk about Beyond Meat and meat alternatives and I have even tried a Beyond Meat burger (Beyond Burger) and have so far survived the experience. I must admit that I had heard so much hype about it that I was eager to give it a try, but at the same time I felt a bit rebellious and guilty. To balance the experience and ease my conscience, I ordered a conventional burger and took one or two bites of each product in sequence. From my point of view, if you like beef burgers made with the real thing the Beyond Meat burger was disappointing. The dominant taste was the lettuce and other ingredients used to garnish the burger, whereas the beef burger was juicier and certainly a much tastier experience. I had to wonder if I preferred the beef burger because that is what I had been raised with and had become accustomed to in my diet. I concluded that for some the Beyond Meat product would be something they like and it likely would attract those customers who would otherwise not eat meat.

Nobody likes competition! However, what can we learn from the competition, and from the launch and early success of Beyond Meat? To gain market share new products must demonstrate they are better than what already exists – price, taste, country of origin, carbon footprint, reputation of the processor/marketer to name a few have all been used in the marketing of meat. “Better for your health” seems to be the platform chosen by Beyond Meats marketing executives. Ethan Brown, founder and CEO of Beyond Meat said that comparing the nutrient composition of a Beyond Burger was too simplistic because it doesn’t factor in the reported health risks that are associated with eating red and processed meat namely, cancer and heart disease. Another claim is that the Beyond Meat burger contains no cholesterol or animal-derived saturated fat and is lower in saturated fat than burgers made from fattier cuts of beef. For the most part, the research supporting the link between the consumption of red meat and disease in humans is weak, however, Beyond Meat’s initial success in the market place seems to be fueled by more than just a healthier-thanthe-other-stuff platform. Certainly one accelerant has been a timely and widely published misinterpretation of Health Canada’s recommendations in the recently updated Canada Food Guide. The recommendation was to choose more plant-based protein alternatives yet this was spun into eating less meat which was not the original intention. The truth is that Canada’s Food Guide does not say that plant proteins should be consumed at the expense

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of animal protein. In fact, most Canadians consume barely enough protein with just 17 percent of our caloric intake coming from protein. That puts us at the bottom end of the recommended range of 17 to 35 percent. Another fact is that 44 percent of the saturated fat we consume comes from ultra-processed verses just 10 percent from red meat. A 75-gram, or slightly more than 2-ounce portion of real meat contains 184 calories and 26 grams of protein. Compare this with Beyond Burger which contains 20 grams of protein and 250 calories in a 113-gram (4-ounce) patty; roughly half the protein density. Furthermore, if you look at the list of ingredients you will notice salt; at 390 milligrams of sodium per patty this will quickly add up to over a 1000 milligrams with the addition of a hamburger bun and condiments. There is about four times as much sodium in a Beyond Meat patty as there is in the real thing. The Beyond Burger contains over twenty ingredients and by definition is an ultra-processed food compared with beef which has one ingredient – BEEF. Eating plants is a not a new thing for humans and unfortunately most of the ultra-processed foods are plant-based. We should encourage the consumption of more fresh fruits and vegetables which are better for us in the raw state. Meat and vegetables work well together enhancing digestion and absorption of nutrients – kind of like it was meant to be!

processing capability; 5) Low returns in the steady state when Beyond Meat has to compete with the meat industry; 6) Not a healthy substitute for meat; and 7) Valued to perfection – to justify a stock price of $150 per share sales will need to reach $22 billion by 2030; current sales are less than 1 percent of that. Putting all of this information in perspective, what is the real reason that meat substitutes like Beyond Meat are able to gain any traction at all? It is really quite simple … the development and marketing of these products is controlled by a segment of the population who do not want to eat meat and they want all of us to adopt their views. In order to get the consumer to buy into their ideal they must find something to base their marketing strategy on. For Beyond Meat to tout themselves as a healthy alternative, which they simply are not, the choice will likely be their undoing. It seems that our society is fine with animals eating animals – thank you Discovery Channel and the Pet Food Industry! Maybe we need a campaign to highlight the importance of meat in the human diet and how the anthropomorphism (individuals who attribute human traits, intentions and emotions to animals) have driven us to consume ultra-processed, unhealthy food. International demand for Canadian beef has been strong and growing in 2019. A consistent, high quality product and our traceability system are key factors contributing to our success. But what can we learn from Beyond Meat? Embrace research to study the role of meat in the human diet and the value of forage eating animals in our ecosystem. Continue to educate our consumers about our product and how it is produced. Check out our competition’s website and see what they are doing that we could do too. Some ideas I gleaned from Beyond Meat … will packaging two ready to cook hamburger patties work for beef? Can we market new products like pre-seasoned hamburger ready for tacos?

George Atuan, a noteworthy financial advisor and contributor of articles to Seeking Alpha - a publication offering market insight, financial analysis, investment ideas and stock research provided his take on a Beyond Meat product. After trying a few bites he found that the taste reminded him of food he had eaten in the Middle East and described it as nothing more than an overpriced falafel. George providedseven reasons why he would not buy Beyond Meat stock: 1) Taste; 2) No economic moat – a distinct advantage a product has over its competitors allowing it to protect market share; 3) Too much formidable competition from real meat; 4) A production bottleneck from a lack of Be proud of our industry and continue to produce and market a high quality product. Cattle Call 21

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Herefords reign supreme again! 2020 Canadian western agribition evolution series Supreme Champions over all breeds

Supreme Champion Female

Remitall-W Belle ET 45F with calf at side: Remitall-W MHPH Justice 2H Owned By: Remitall West, Olds, AB

Supreme Champion bull

Remitall-W We The North ET 83G Owned By: Remitall West, Olds, AB Cattle Call 23

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Show Results

SHA

Canadian Western Agribition Evolution Series Judged by: Kevin Stocki, Fisher Branch, MB Hereford Female Show

Hereford Bull Show

GH Eclipse Haven 163H – Nelson Hirsche Purebreds, Del Bonita, AB

Farm-View 6153 Haywire 412H – Farm-View Polled Herefords, Coldwater, ON

Champion Female Born in 2020

Champion Bull Born in 2020

Reserve Champion Female Born in 2020

Reserve Champion Bull Born in 2020

Champion Female Born in 2019 and Reserve Grand Champion Female

Champion Bull Born in 2019

MHPH 68E Nita 207H – Medonte Highlands Polled Herefords, Mississauga, ON

Earlybird 1E 107B Hugo 15H – Earlybird Farm, Waterford, NB Remitall-W We The North ET 83G – Remitall West, Olds, AB

Blair-Athol 124E Applause 122G – Blair Athol Farms, Arcola, SK

Reserve Champion Bull Born in 2019

MHPH 646D Gunfire ET 401G – Medonte Highlands Polled Herefords, Mississauga, ON

Reserve Champion Female Born in 2019

HMS Hi-Cliffe 225D Glamour 32G – HMS Hi-Cliffe, Outlook, SK Champion Senior Female and Grand Champion Female

Champion Yearling Bull and Grand Champion Bull

Remitall-W We The North ET 83G – Remitall West, Olds, AB

Remitall-W Belle ET 45F with calf at side: Remitall-W MHPH Justice 2H – Remitall West, Olds, AB Reserve Champion Senior Female

GH Super Zam Faythe ET 132F with calf at side: GH 5Z Hit Maker 726H – Nelson Hirsche Purebreds, Del Bonita, AB

Reserve Champion Yearling Bull and Reserve Grand Champion Bull

MHPH 646D Gunfire ET 401G – Medonte Highlands Polled Herefords, Mississauga, ON Champion Senior Bull

Just-Acre Foreman 43F – Just Acre Farms, Yorkton, SK

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Grand Champion Female

Reserve Grand Champion Female

Grand Champion Bull

Reserve Grand Champion Bull

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Lloydminster Stockade Roundup Nov. 4 - Nov. 7, 2020 – Lloydminster, SK. Judged by: Garth Rancier, Killam, AB

Grand Champion Horned Female

Grand Champion Horned Bull

Horned Hereford Female Show

Horned Hereford Bull Show

GH 74A Gracie Lou 841G – Nelson Hirsche Purebreds, Del Bonita, AB

RG 5511 Bronx 023H ET – Rocking G Land And Cattle Co., Gull Lake, SK

Champion Junior Bred Heifer

Champion Senior Bred Heifer and Reserve Grand Champion Female

RG 4003 Candy Cane 929G – Rocking G Land And Cattle Co., Gull Lake, SK Reserve Champion Senior Bred Heifer

RG 5369 Cotton Candy 901G ET – Rocking G Land And Cattle Co., Gull Lake, SK Champion Senior Female

H BL Marie 704 ET with calf at side: RG 6011 Memphis 089H – Rocking G Land And Cattle Co., Gull Lake, SK

Champion Junior Bull Calf

Champion Senior Bull Calf and Reserve Grand Champion Bull

MJT Rocky 609H – MJT Catttle Company, Edgerton, AB Reserve Champion Senior Bull Calf

GH 5Z Hugo Rock 99H – Nelson Hirsche Purebreds, Del Bonita, AB Junior Champion Bull and Grand Champion Bull

RG 5369C Triton 932G – Rocking G Land And Cattle Co., Gull Lake, SK Reserve Junior Champion Bull

GH Bolt True Grit ET 47G – Nelson Hirsche Purebreds, Del Bonita, AB

Reserve Champion Senior Female

GH Super Zam Faythe ET 132F with calf at side: GH 5Z Hit Maker 726H – Nelson Hirsche Purebreds, Del Bonita, AB Champion Junior Heifer Calf

RG 2296 Phoenix 027H ET – Rocking G Land And Cattle Co., Gull Lake, SK Champion Intermediate Heifer Calf and Grand Champion Female

RG 7131 Alabama 04H ET – Rocking G Land And Cattle Co., Gull Lake, SK Reserve Champion Intermediate Heifer Calf

RG 7131 Nashville 07H ET – Rocking G Land And Cattle Co., Gull Lake, SK Champion Senior Heifer Calf

GH 7F Hilary 35H – Nelson Hirsche Purebreds, Del Bonita, AB

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Lloydminster Stockade Roundup Nov. 4 - Nov. 7, 2020 – Lloydminster, SK. Judged by: Garth Rancier, Killam, AB Polled Hereford Female Show

Polled Hereford Bull Show

Champion Senior Bred Heifer and Grand Champion Female

Champion Junior Bull Calf

HMS Hi-Cliffe 225D Highball 3H – HMS Hi-Cliffe, Outlook, SK

HMS Hi-Cliffe 225D Glamour 32G – HMS Hi-Cliffe, Outlook, SK Reserve Champion Senior Bred Heifer and Reserve Grand Champion Female

Champion Intermediate Bull Calf

GH 27E Classy Lassy 116G - Nelson Hirsche Purebreds, Del Bonita, AB Champion Senior Female

Wildcat Pebbles 814 ET with calf at side: Just Rock 38E Pebbles 101H – Justamere Farms & Running Steady Ranch, Lloydminster, SK Champion Junior Heifer Calf

HMS Hi-Cliffe 225 Hydrangea 8H – HMS Hi-Cliffe, Outlook, SK Champion Intermediate Heifer Calf

Top-50 Honey 13H – Blayde Lehmann, Lashburn, SK Reserve Champion Intermediate Heifer Calf

4 NCX Havana ET 60H – Gabrielle Cheremshynski, Vegreville, AB Champion Senior Heifer Calf

MJT 17B Queen Nellie 606H – MJT Catttle Company, Edgerton, AB

HMS Hi-Cliffe Hollywood 32H - HMS Hi-Cliffe, Outlook, SK Reserve Champion Intermediate Bull Calf

K-Cow Higher Class 31H – Lexi Wirsta, Elk Point, AB Champion Senior Bull Calf and Reserve Champion Bull

GH SO Blockbuster 170H – Nelson Hirsche Purebreds, Del Bonita, AB Reserve Champion Senior Bull Calf

PCC Here Comes The Boom 1H – Austin Krieger, Jansen, SK Champion Junior Bull and Grand Champion Bull

HMS Hi-Cliffe 225D Guiness 3G – HMS Hi-Cliffe, Outlook, SK Reserve Champion Junior Bull

GH Lunar Eclipse 324G – Nelson Hirsche Purebreds, Del Bonita, AB

Reserve Champion Senior Heifer Calf

GH Eclipse Haven 163H – Nelson Hirsche Purebreds, Del Bonita, AB

Grand Champion Polled Female

Grand Champion Polled Bull

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The New Guy Shorty was partial to working alone, and this day was no exception. It was mid-morning and he was trailing a hundred or so pairs to summer pasture. Things were going along pretty well until Shorty heard a horse approaching him from behind. Shorty turned in the saddle and saw a bay coloured horse approaching at a brisk trot. The rider reined his bay in and walked up beside Shorty. He was a tall, grey haired man, dressed in what looked to be brand new western clothes, from his shiny boots to his brand-new cowboy hat. Shorty suddenly felt under dressed. “Howdy!” The greeting was way too enthusiastic for Shorty. “Mornin’” Shorty responded with as little enthusiasm as he could muster. “Jack,” the man held his right hand out towards Shorty, “My name’s Jack, I bought the Thompson place last fall.” “Shorty,” Shorty ignored the hand that was offered. “Good to meet you Shorty! I figured it must be you. Do you mind if I tag along for a while?”

“It’s a public road.” Shorty glanced over at Jack and the bay. He assumed the bay was new to Jack, mostly because everything else was brand new, new saddle, new rope, new bridle and new guy. “Thanks Shorty. I thought I might ride along and help out a bit. I’ve meant to get up to your place and meet you, just been kinda busy. I have been pretty busy wrapping up my law practice in the city and moving up to the ranch. The wife has settled in now and has the house all ripped up making it hers. I had to get out of the house while she is doing all that, been through two wives before her and I know better than to hang around. Just write the cheques...” Jack looked over at Shorty to see if there was any reaction. Shorty didn’t appear to be very impressed and was staring off to his right. “Mike! Bring her back!” Shorty waved his right arm off towards the bush on his right. Jack hadn’t even noticed the dog that raced off the road and disappeared into the trees. “Should I go help out, Shorty?” “Nope” Shorty watched the herd move along until he

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saw some cows emerge from the trees on his right. “Mike!” The dog turned and ran back to Shorty’s side. “Wow... he’s pretty good Shorty!” Jack had moved his horse past Shorty in an effort to move the cows along a little faster. The cows, rather than speeding up, were looking to escape the pressure by getting off the road. “Slow down Jack! Mike!” Shorty was waving his left arm and Mike headed off to the left. “I can get ‘em Shorty!” Jack started to rein his mount to the left. “No... you stay put. You need to slow down, Mike is going to get fed up with you pretty quick, you are making extra work, slow down! Slower is faster.” Shorty glanced over at Jack, he looked a little shocked. “Oh, I just figured you would want to get these to where they are going while I was here to help.” “Is that what you think you are doing? You ain’t helping Jack. You are a make work project for me and Mike.” Jack looked over at Shorty. Shorty was staring at him. “You want some advice Jack?” “I guess so...” Jack didn’t sound all that convincing to Shorty. “You aren’t a big city lawyer out here; you are the new guy. We judge new guys by watching what they do and how they do it, we don’t care how fancy your truck is, we care about how you treat us and how you act.” Jack just sat there. His face was red, and he looked like he wanted to tell Shorty just what Shorty needed to know. Shorty didn’t give him the chance. “Mike!” The strays had entered the road again and Mike turned back towards Shorty. “I am

gonna tell you one more thing, Jack. You are going to learn a lot more listening then you will talkin.’” Jack’s face was now bright red. He looked as though he really wanted to provide a rebuttal to this smart-ass cowboy, but he had never actually prepared many rebuttals in his law career. He had paralegals to write those, he just read them in court. He was a little hurt by the harsh criticism, and he waited for a few seconds for the apology he thought was coming... but there was nothing. So... he just turned his horse towards home and rode away. Shorty glanced down at Mike, and the dog looked up at Shorty. It sure looked like Mike was laughing. Shorty never had Jack’s help driving cattle again. After the house was renovated, wife number three bought a brand-new Mercedes. The house and yard were always well kept, the ranch part not so much. Jack stayed pretty much out of sight. He cut his hay too late and baled it too early, and his calves were small, at least those that survived. Later that year Shorty heard that wife number three had taken her Mercedes and a sizeable amount of gas money and moved back to the city. Shorty noticed that Jack was holding try outs for wife four throughout the next summer but hadn’t offered a contract to any of the contenders. Jack had let the yard go that summer, but in the early fall Shorty noticed a new truck parked next to Jack’s. The yard was soon looking pretty good and the rumours were that Jack had married number four. The next spring Shorty was in the barn, taking the saddle off the day’s mount after his day’s work when that new truck pulled up to the barn. A young, blonde lady jumped out and walked into the barn. It was number four.

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“Shorty?” It was more of a question than a greeting and the young lady smiled at Shorty and held out her hand. “Yes ma’am.” Shorty wiped the horse sweat on his chaps and shook number four’s hand. “I’m Kristal... with a K.” She seemed to think Shorty would have to spell it. “Kristal. What can I do for you?” “Well Shorty, Jack is over his head on this whole ranch thing. He doesn’t seem to be doing anything very well. He needs help and needs it bad.” Number four stopped and looked at Shorty. There was no expression of any kind on the cowboy’s face, neither sympathy nor surprise. “So...” she continued, “We... Jack is offering you a job. We really need someone like you to make this place viable, Shorty.” “No thanks.” Shorty’s answer was way too fast for her liking. “We are prepared to offer you twice the wages you are making now, as many good horses as you need and whatever new tack you want.” “Well Kristal, I ain’t worth what I am getting paid here, I have got all the horses I need, and my tack is just fine thank you.” Kristal was undeterred. “Well I will leave you with it Shorty, just think about it and we can talk next week.”

“No need, I thought about it and I am not about to change. My Dad worked this place when he was a kid, I have been here a long time and the boss treats me good. This ranch is owned by a third-generation rancher and he has been loyal to me, so he deserves my loyalty.” “Ok Shorty, but the offer is out there if you change your mind.” Number four offered her hand and Shorty shook it and she started towards the truck. “Hey Kristal!” Number four stopped and turned towards Shorty. “What is it Shorty? You change your mind?” “Nope. Just wondering... are you a paralegal by chance?” “How did you know that?” Number four was laughing albeit a little nervously. “Just a shot! Thanks for the offer, Kristal... with a K.” Shorty watched the truck head down the road towards its home. The home part would be relatively short lived, a “For Sale” sign went up on the ranch a couple months later and eventually the place sold to another new guy. Jack and Kristal didn’t stop to say good-bye.

Grant Rolston was born and raised in ranching country near Penticton, British Columbia. After graduating school, he worked on a purebred Hereford ranch, then assumed a position at Western Breeders Artificial Insemination Unit. In 1980, he left the livestock scene and joined the Edmonton Police Department, where he received his formal training in photography, working for the IDENT unit (crime scene investigation). After a decade, he returned to the industry, purchasing a herd of purebred Angus cattle but both Grant and his wife, Lauralee, worked off the ranch to make a living. He chose livestock photography and is now Canada’s premier livestock photographer of beef cattle. Grant and Lauralee travel throughout nine provinces in Canada for on farm photography, in addition to all major livestock shows, including the Royal Winter Fair in Toronto, the Canadian Western Agribition and all major National Junior shows in the summer months. Grant and Lauralee Rolston reside in Vulcan, Alberta. With four decades of experience, Grant shares things that are “Not Taken for Granted.” Cattle Call 30

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Raising Polled Hereford Cattle For Over 40 Years...

FCC 501C Rob 1H Churchill Kickstart x Haroldsons Rhino

FCC 501C cochise 11H Churchill Kickstart x Moorehaven FCC Duramax

Predictable • Maternal • Profitable

FCC 8Y Riggs 8H NJW Homegrown x Haroldsons Rhino

FCC 8Y Granite 12H NJW Homegrown x Remitall-West Horton

halter broke • semen tested • fully guaranteed

FCC 707E Varsity 17H Leveldale Expedition x FCC Crossiron

FCC 8Y Redwood 14H NJW Homegrown x K-Cow Yamaha

These Bulls Are For Sale Right Now By Private Treaty

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Sales Results Lot 1: XLP Ava 4H

Doug Troop Hereford Farm With Guest Calvert Cattle Company Production Sale October 12, 2020 - Brandon, MB Auctioneer: Chris Poley Sale Results 37 Bred Females 2 Heifer Calves 39 Lots Grossed $124,000.00 High Selling Lots

Average $3,243.24 $2,000.00 $3,179.49

Lot 4: KTCT 46C Galaxy 5G

$5,600.00

Lot 9: KTCT 46C Grant 23G

$5,100.00

Lot 41: Calco 77D Enid 35G

$5,000.00

Buyer: Twin View Polled Herefords - Strathclair, MB Sire: Haroldson’s Rhino 48Y 46C Consignor: Doug Troop Hereford Farm Buyer: Medonte Highlands Polled Herefords Mississauga, ON Sire: Haroldson’s Rhino 48Y 46C Consignor: Doug Troop Hereford Farm

Buyer: Haroldon’s Polled Herefords - Wawota, SK Sire: Glenlees 27B Vengeance 77D Consignor: Calvert Cattle Company

SHA

$8,000.00

Buyer: Medonte Highlands Polled Herefords Mississauga, ON Sire: ANL 420A Mountaineer 787X 68E Consignor: Lone Pine Cattle Services

ANL/Glenlees Polled Herefords & Guests Production Sale October 17, 2020 - Steelman, SK Auctioneer: Chris Poley Sale Results 3 Cow/Heifer Calf Pairs 34 Bred Heifers 17 Heifer Calves 1.25 Bull Calves 55.25 Live Lots Grossed $298,800.00 6 Embryo Lots Sale Grossed $312,200.00 High Selling Lots

Lot 1A: ANL 206E Bottom Line 12D 70H

Average $13,700.00 $4,477.94 $4,747.06 $19,800.00 $5,408.14 $2,233.33 $20,000.00

1/2 Interest Buyers: Beck-Powell Polled Herefords - Bainbridge, IN; Medonte Highlands Polled Herefords Mississauga, ON; LV Farms - Midale, SK and MJT Lone Pine & Airriess Acres Invitational Event Cattle Company - Edgerton, AB October 16, 2020 - Vibank, SK Sire: TH 13Y 358C Bottom Line 206E Auctioneer: Chris Poley Consignor: ANL Polled Herefords Lots 56A & 56: Glenlees KDY 1F Prospect 17H and Sale Results Average 4 Cow/Heifer Calf Pairs $6,075.00 her dam Glenlees KDY 27C Prospect 41F $18,500.00 21 Bred Heifers $3,440.48 Buyer of Lot 56A: CTW Herefords - Midale, SK Buyers of Lot 56: GLM Herefords - Marysville, KS 19 Heifer Calves $3,276.32 and Grace Herefords 5 Cows $2,360.00 Sire of Lot 56A: Glenlees 5D Humboldt 1F 49 Lots Grossed $176,800.00 $3,608.16 Sire of Lot 56: NJW 73S 38W Rimrock 27C ET Consignor: Glenlees Farm High Selling Lots Lots 10 & 10A: ANL 71D Taylor 3516A 16F and her Lot 12 & 12A: XLP 190B Belle 116H and her dam $17,500.00 XLP 75Z Belle 116E $10,500.00 calf ANL 70F Taylor 16F 143H Buyer of Lot 10: Topp Herefords Grace City, ND Buyer of Lot 12: River Valley Polled Herefords Buyers of Lot 10A: Wooden Shoe Farm - Blackfoot, ID Newburgh, ON Sire of Lot 10: TH 745A 7B Start Me up 71D Buyers of Lot 12A: Barb Downey - Bolton, ON Sire of Lot 10A: ANL 23B Tahow 36Y 70F Sire of Lot 12: Harvie Cool Water ET 190B Consignor: ANL Polled Herefords Sire of Lot 12A: ANL A XLP Action ET 75Z Consignor: Lone Pine Cattle Services Lot 9: XLP 75Z Mandy 117H

Buyer: JRP Herefords - Fillmore, SK Sire: ANL A XLP Action ET 75Z Consignor: Lone Pine Cattle Services

$8,500.00

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Blair-Athol Haroldsons & Friends Sale October 18, 2020 - Arcola, SK Auctioneer: Chris Poley Sale Results 18 Heifer Calves 46.5 Bred Heifers 64.5 Live Lots Grossed $329,550.00 1 Embryo Lot Sale Grossed $331,050.00 High Selling Lots

Fenton Hereford Ranch Annual Production Sale Average $7,110.00 $4,335.48 $5,109.30 $1,500.00

Lot 50: Haroldson’s Marvel 7454 ET 30H

$31,000.00

Lot 10: Blair-Athol 124E Applause 122G

$16,500.00

Lot 48: Haroldson’s Jessica 24E 32H

$11,500.00

Buyer: Steven Knutson - Moosomin, SK Sire: H Deberard 7454 ET Consignor: Haroldson’s Polled Herefords 1/2 Interest Buyer: Anita Doktor - Red Deer, AB Sire: McCoy 53A Patent 124E Consignor: Blair-Athol Farms

Buyer: Abby Hill Farms - Richmond, ON Sire: Haroldson’s JVJ Royal 24E Consignor: Haroldson’s Polled Herefords

Square D Herefords Annual Production Sale

November 25, 2020 - Irma, AB Auctioneer: Bob Balog Sale Results Average 6 Broke Ranch Geldings $12,000.00 21 Foals $1,650.00 $6,100.00 50 Long Yearling Bulls 30 Purebred Heifers $3,100.00 95 Commercial Heifers $2,300.00 Note: Included in the sale average are 14 bulls that sold after the sale, due to COVID. High Selling Lots Lot 80G: FE 200B Standard Ribstone 80G $10,000.00 Buyer: Edmond Russel Sire: FE 63W Standard Dom 200B Lot 79G: FE 84C Ranch Standard 79G $9,500.00 Buyer: Edmond Russel Sire: FE 47Z Ranch Standard 84C Lot 113G: FE 114B Hawkins Station 113G $9,500.00 Buyer: Parkview Farms Sire: FE 63W Standard Dom 114B

Stromsmoe Hereford and Angus 36th Annual Production Sale

October 19, 2020 - Langbank, SK Auctioneer: Chris Poley Sale Results Average 7 Cow/Calf Pairs $7,928.57 2.5 Bull Calves $9,500.00 5 Heifer Calves $5,400.00 21 Bred Females $3,197.62 35.5 Live Lots Grossed $173,400.00 $4,884.51 1 Flush $3,500.00 Sale Grossed $176,900.00 High Selling Lots Lots 41 & 42: Square-D Madonna 637E and her calf Square-D Conroy 167H $21,500.00 Buyer of Lot 41: Sandy Ridge, West Lorne, ON 1/2 Interest Buyer of Lot 42: Myles Jones - Warren, MB Sire of Lot 41: NJW 735 22Z Mighty Max 69B ET Sire of Lot 42: NJW 34S 38W Beef 15Z ET Lot 1: Square-D Money Bag 22H $9,250.00 Buyer: Peter Fofonoff - Veregin, SK Sire: NJW 79Z 22Z Heavy Duty 72C ET Lots 15 & 16: Square-D Madonna 13E her calf Square-D Andie 61H $7,650.00 Buyer of Lot 15: Berg Family - Marquis, SK Buyer of Lot 16: Mission Ridge Herefords, Raymore, SK Sire of Lot 15: NJW 735 22Z Mighty Max 69B ET Sire of Lot 16: Square-D Heavy Dose 276F

December 1, 2020 - Etzikom, AB Auctioneer: Bob Balog Sale Results Average 22 Angus Long Yearling Bulls $7,830.00 14 Angus Bull Calves $4,671.00 20 Hereford Long Yearling Bulls $5,238.00 52 Commercial Females $2,197.00 Total Sale Grossed $456,650.00 High Selling Lots C&N L1 Domino 59G $13,000.00 Buyer: Dykshoorn Farms Ltd. - Foremost, AB Sire: CL 1 Domino 5110C C&N L1 Domino 119G $7,750.00 Buyer: Blaine Hudec - Jenner, AB Sire: CL 1 Domino 5110C C&N L1 Domino 39G $6,500.00 Buyer: Rubrock Creek Ranch Ltd. - Unity, SK Sire: CL 1 Domino 5110C

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This ain’t Your first

rodeo

You know getting your program and sale seen by the right people is priceless Contact us for more information Bryan Kostiuk Office: 306-933-4200 bryan@tbarc.com www.todayspublishing.ca Cattle Call 34

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Breeder Directory

5160 Skyline Way NE Calgary, AB T2E 6V1 P: 1-888-836-7242 F: 1-888-824-2329

SHA

1-800-665-7253

Stephen Scott, Executive Director

www.hill70quantock.com

Visit us online at WWW.HEREFORD.CA

HMS Hi-Cliffe Gordon & Shelley 306-445-7950

Hunter, Morgan & Sydney Carmen & Brenda Millham

Dallas 306-481-3441

Box 382 Outlook, SK S0L 2N0 C: 306-867-4231 C: 306-270-5524 E: carm.dvm@sasktel.net W: hmshicliffe.com

R.R. #3, North Battleford, SK S9A 2X4

Garrett Ranch Ltd. Registered & Commercial Horned Herefords

Box 25 Landis, SK S0K 2K0 grltd@yourlink.ca garrettranchltd.ca Wes & Bernie Bill Ph: (306) 658-4750 (306) 658-4535 Dustin C: (306) 948-9663 C: (306) 951-0034

ed Br ld by & so aty ll Bu ales Tre m te Fe riva P

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Breeder Directory

SHA

WWW.THECLIFFSFARM.COM David & Kathy Kyle, Sarah, Griffin, Davis & Cooper Kaitlyn & Conrad Saskatoon, SK H: 306-373-6100 C: 306-221-7039 E: champs.reid@shaw.ca

Kurtis & Selene Carlyle & Ivadel Hepburn, SK C: 306-280-6858 E: ks.reid@sasktel.net Matt Lautner Cattle Canada

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Ace Herefords Airriess Acres ANL Polled Herefords Ayrey Hereford Farms

10 35, 38 IBC 9

Haroldson’s Polled Herefords Hill 70 Quantock Ranch HMS Hi-Cliffe Holloway Farms Ltd.

Bannerlane Horned Herefords Batho Farms Ltd. Blair-Athol Farms Braun Ranch Brooks Farms

5 18 OBC 19 IBC

8 Lock Farms Log Valley Ranch Horned Herefords IFC 16 LV Farms

Carlrams Ranching Ltd. C&T Cattle Co. Calvert Cattle Company Canadian Hereford Association Castlerock Marketing CR Ranching Craigs Ranching Co. Crittenden Land & Cattle

IFC OBC 18 35 11 IFC 35 10

Doug Troop Hereford Farm

18

First Class Cattle Marketing Flewelling Cattle Company Flicek Hereford Ranch

15 31 IFC

Garrett Ranch Ltd. Glenlees Farm Grassland Trailers Greenridge Farms

35 OBC 35 18

OBC 35 14, 35 22

Manns Herefords Martina Herefords McKerricher Cattle Co. Mission Ridge Herefords Misty Valley Farms

18 35 36 17 3, 36

River Bridge Ranch

18, 36

Square D Herefords Standard Hill Livestock

16 11, 36

T Bar C Cattle Co. Ltd. The Cliffs Farm Transcon Livestock Corp. Triple A Herefords Triple H Farm Ltd.

18, IBC 36 17 13 36

Wunderbar Polled Herefords

36

XTC Ranches

6, 7

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Schedule of Events February -- 2021

5 Xtc Ranches Annual Bull Sale Eastend, Sk

March -- 2020

12

Braun Ranch Ready Bull Sale Simmie, SK

8

Premier Hereford Bull Sale Lloydminster, Sk

12

Standard Hill Connection Sale Maidstone, SK

9

Bannerlane 22Nd Annual Production Sale Livelong, Sk

13

Triple A Herefords 15th Annual Bull Sale Moose Jaw, SK

10

Misty Valley Farms 45Th Annual Production Sale Maidstone, Sk

20

Canada’s Red White & Black Bull Sale Moose Jaw, SK

11

Carlrams Ranching Ltd. 11Th Annual Bull Sale Cut Knife, Sk

16 Holloway Farms Ltd. 11Th Annual Rancher’s Bull Sale Castor, Ab 24

Beck / Mccoy 12Th Annual Bull Sale Milestone, Sk

20 Sliding Hills Charolais with Mission Ridge Herefords 15th Annual Bull Sale Canora, SK ANL Polled Herefords Annual Bull Sale Steelman, SK

21

April -- 2021

2

Wilson-Lees “Value Added” Bull Sale Kisbey, SK

14

Prime Plus Bull Sale Neepawa, MB

AIRRIESS ACRES Thank you to our buyers and bidders at Lone Pine, Airriess Acres Invitational Event.

TSA 38H

TSA 3H

TSA 43H

TH 403A 475Z PIONEER 358C ET X GHC MISS MAPLE ET 67D

BEHM 100W CUDA 504C X RU BA 744T ALLICE 246B

GHC SCHWARZKOPF 125E X GHC C5 MISS KALLA 72D

AIRRIESS ACRES

Trevor and Sara Airriess Wadena, SK | 306-338-3496 airriessacres@hotmail.com Trevor: 306-338-7753 Sara: 306-338-8310

We have a strong selection of bulls for sale by private treaty sired by:

GHC SCHWARZKOPF 125E, NJW 79Z 22Z HEAVY DUTY 72C ET, TH 403A 475Z PIONEER 358C, GHC FARMER 53F, GHC DIVIDEND 48E, BEHM 100W CUDA 504C

Come and view the bulls anytime! Cattle Call 38

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Sunday March 21, 2021 Selling Two Year Old & Yearling Hereford Bulls SONS OF... • Start Me Up • Mountaineer • Warrior • Bottom Line • Action 1F

SELL!

Brothers Sell

Wintering Program & Free Delivery!

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Producing the Right Kind Year after Year!

Stop by our ranches this spring to view the bulls before the sale!

Wilson Lees Value Added Bull Sale Friday, April 2, 2021

Right Cross Ranch Sales Facility Kisbey, SK 2 PM sale start time

Watch & Bid Online Blair-Athol Farms Duncan & Val Lees 306-577-9703 Jeff & Grace Lees 306-577-1375 www.blairatholfarms.com

Glenlees Farm George & Annette Lees 306-455-2612 Corey & Tasha Lees

Haroldson’s Polled Herefords Chad Wilson 306-577-1256 www.haroldsons.com

C&T Cattle Co. Chris & Tina Lees

306-577-9971 www.glenlees.com 306-577-7370

Kurt Lees 5% Volume Discount on 2 or more bulls 306-421-8318 Free Delivery within 300 miles For more information or catalogues contact T Bar C Cattle Co. Ltd. - 306-933-4200 - info@tbarc.com

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