Foodie Solutions: Restaurants Reopening Toolkit

Restaurants

REOPENING TOOLKIT

FEATURING ACCOMMODATING TO VARIOUS RESTRICTIONS CAPTURING RETURNING CUSTOMERS SAFETY & SANITATION RESTAURANT CAPACITY & MORE!

As you move forward with reopening or expanding your services, it’s important that you strategize your snap-back plan. This includes current safety and social standards, the power of an online and social media presence, and the creativity and resilience of your team!

UNDERSTAND THE RULES

Reach out to your local resource agencies for the latest information and guidelines. Suggested agencies: Local Health Department, Chamber of Commerce, Provincial Restaurant Association, and Restaurants Canada.

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GET HOOKED RESTAURANTS ON SEAFOOD REOPENING TOOLKIT

TABLE OF CONTENTS ACCOMMODATING TO VARIOUS RESTRICTIONS CAPTURING RETURNING CUSTOMERS SAFETY & SANITATION RESTAURANT CAPACITY MARKETING SYSCO ADVANTAGE PARTNERS

RESTAURANTS REOPENING

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Accommodating T O VA R Y I N G

RESTRICTIONS

As COVID restrictions lift, don’t assume that we will return to pre-pandemic norms (e.g., the return of all-you-caneat-buffets). As restriction orders are relaxed, many of those restrictions will become industry best practices. Many foodservice operators will continue to leverage outdoor dining, curbside and touchless menus. Many consumers will expect that social distancing will continue to remain until vaccinations are fully implemented.

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RESTAURANTS REOPENING

SOCIAL DISTANCING As we start reopening, stay connected with local, provincial, and national guidelines for social distancing as they may require that you reimagine your restaurant and dining room.

Staying informed with the latest information is critical as you make decisions and changes to your operation. Based on the NRA guidelines for social distancing, consider the following: • Update floor plans for common dining areas, redesign seating arrangements to ensure at least six feet of separation between table setups.

• Limit party size at tables, as approved by local and provincial government.

• Consider adding physical barriers where practical, specifically booth area seating.

• Enact a reservations-only business model or call-ahead seating to better space diners.

• Post signage at entrance stating the social distancing protocol for your operation.

• Limit contact between waitstaff and guests. Consider wearing face masks and gloves.

(May be required.)

RESTAURANTS REOPENING

• Use technology solutions where possible to reduce person-toperson interaction – mobile ordering and menu tablets, text on arrival for seating, and contactless payment options.

• Design a process to ensure guests stay separate and do not congregate in waiting areas. May include floor markings, outdoor distancing, waiting in cars, etc.

• Consider an exit from the facility separate from the entrance to mitigate guest traffic.

• Where possible, workstations should be staggered so employees avoid standing within six feet of one another or your guests.

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CAPTURING returning customers It is important to continue developing the new revenue channels that brought you success during the past year.

Continue to develop the successful business model(s) and communicate to your patrons your safety protocols.

Do you require masks? Either way, be sure to inform your customers of your requirements, so there will be no surprises when your customers arrive. Utilize signage and social media to communicate your procedures for both off-premise and on-premise dining.

Your customers are looking for a dining experience that makes them feel comfortable and confident that their safety is your priority. Sysco is here to support you in your efforts to keep focused attention on protecting your customers and your business.

Let’s face it; we all cough, and not every cough means that someone is sick or infected. Coughing into a handkerchief, hand, or elbow is not sanitary and does not inspire your customers’ confidence. In fact, it erodes trust, and it is unsanitary.

Ensure you have extra three-ply disposable masks (5480047) for your customers, in case they forget to bring their own. Not only will they be grateful for your thoughtful gesture, it prevents you from losing a customer. These masks have built-in filters to prevent water droplets and vapors from escaping into the environment and are designed to be thrown away at the end of a shift.

According to the CDC, cloth masks need to be washed after every shift. If this does not happen, the cloth mask can become a breeding ground for bacteria and germs.

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RESTAURANTS REOPENING

Communicate WITH YOUR

CUSTOMERS • Engage your customers in-house and online.

• Keep them informed of your hours, services, and special offerings.

• Let them know you care about their safety by promoting your sanitation practices.

• Get creative! Give them a reason to visit you and come back for more.

• Thank your customers for their support and tell them you value their business.

STREAMLINE YOUR BUSINESS

SMARTER, FASTER, BETTER! • Focus on what you do best – provide a consistent, quality product that your customers can count on.

• Evaluate and update your menu considering the 4Ps: profitability, popularity, preparation, and portability.

• Review and reduce your inventory to minimize stand-alone items and excess stock.

• Consider staffing needs to accommodate your dining room capacity, updated menu, and available services.

• Offer online ordering and payment services for contactless carryout and delivery.

• Create an on-site or virtual “marketplace” to sell signature items, family-style bundles, and take & bake meal kits for do-it-yourselfers.

RESTAURANTS REOPENING

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MASKS & SOCIAL DISTANCING MARKETING KIT

Let your customers know that you are following recommended safety guidelines by communicating via these marketing essentials.

MASKS OPTIONAL

Welcome!

It is recommeded to wear masks at this time, however, it is not required at this establishment.

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RESTAURANTS REOPENING

STEPS FOR SUCCESSFUL INDOOR DINING

As you move forward with indoor dining services, it’s important that you strategize your plan – including current safety and social distancing standards, contactless ordering and payment options, the power of an online and social media presence, and the training and resilience of your team!

SUGGESTED MESSAGING: • WE’RE OPEN! • JOIN US! • WELCOME BACK! • IT’S BEEN A WHILE! Let your customers know that you’re back in business or you have reopened your dining room.

• COUNT ON US! • CONFIDENT & COMFORTABLE! • BECAUSE WE CARE! • SAFETY FIRST! Communicate that your customer’s safety is your number one priority.

• BETTER THAN BEFORE! • SEE WHAT’S NEW! • NEW & EXCITING! • OFFERING YOU MORE! Promote your expanded services, such as your in-house “marketplace”, online ordering, and contactless delivery.

RESTAURANTS REOPENING

Missed you!

Please join us for DINE-IN! Open Daily 7am – 10pm

For your safety, we thoroughly sanitize tables and chairs between each seating.

Please share with us other ideas for how to improve our service.

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What is

HERE TO STAY? SAFETY AND SANITATION Sparkling clean is important now, more than ever, as restaurants begin to reopen and continue their take out, pick-up, and delivery services, they are still expected to comply with food and health codes. Health inspections by local officials continue while adhering to social distancing practices.

And now, a second set of eyes is paying attention to your practices.

Consumers are taking a closer look at the measures their favorite restaurants are taking to ensure their safety. Use our tips, tools, and resources below to instill confidence in your guests as they begin to enter the doors of your restaurant again.

AUGUST 2020

AUGUST

2020

OUT D OO

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PATIO DINING UT O E K A T IT TOOLKIT TOOLK CURBS

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to help you resour ces t business. tools and takeou Innovative cur bside and captur e

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Innovative

tools and reso urces to help capture outd you oor dining traffi c toda and as the seasons chan y ge.

TIPS AND RESOURCES FOR ADDED SAFE PRACTICES:

• Consult your local guidelines to be sure your operation complies.

• Train your staff on food safety and continually reinforce best practices.

• Install sanitation stations in the backof-the-house, dining area, entrances and exits, bathrooms, and other highcontact areas.

• Frequently sanitize high-contact areas and when possible, introduce contactless alternatives (e.g. no self-serving stations, removing condiments from the table and using portion control alternatives, contactless menus, contactless payments, no touchscreen devices).

• As you continue with off-site services, incorporate products that assure your customers you are handling their food safely. These include tamper evident bags and labels and appropriate packaging to control food temperature.

• Sysco Marketing Services can help you develop a contactless menu.

• Our Sysco Advantage Partners can assist in incorporating contactless payments to your operation.

TAKE OUT AND CURBSIDE As weather warms, outdoor dining will start back up again. Check out our Outdoor & Patio Dining Toolkit or our Curbside & Takeout Toolkit to learn more about expanding your options for the dining experience.

RESTAURANTS REOPENING

Whether it is POS machines, door handles, or credit cards, there are a myriad of contaminated surfaces that can soil the hands of your employees. When employees do not wear clean gloves and neglect to wash and sanitize their hands, customers notice.

HAND WASHING AND SANITATION

RESTAURANTS REOPENING

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A CLEAN YOU CAN COUNT ON. Whether a space feels clean can be the difference between retaining and earning new business and losing customers for good. Keystone is here with expertise and resources to help safeguard your staff and guests.

We are committed to powering your performance by helping deliver a clean and healthy experience across your entire property.

Cleaning and Disinfection Are More Critical Than Ever Cleanliness is the top consideration when choosing a restaurant1

85%

of people say that VISIBLE CLEANING IS CRITICALLY IMPORTANT3

7 IN 10 people say they’re MORE AWARE OF HYGIENE & SANITATION in businesses 2

1 Datassential 2 E&Y

1 IN 4

people say CLEANING & SANITATION IS THE TOP FACTOR in choosing which businesses to visit 4

Contact Ecolab Customer Service at 1 800 35 CLEAN Or contact your Sysco representative

3 Deloitte 4 McKinsey Survey

People Expect More

87%

84%

59%

want surfaces cleaned after each interaction

want clarification of cleanliness from a trusted authority

want proactive communication about extra cleaning

Explore Solutions to Help Restaurants Rise Keystone offers a comprehensive program of cleaning, sanitizing and disinfecting products to enable the highest standards of clean for your operation. Consult with your Ecolab or Sysco rep to build a program that best suits your needs.

BACK OF HOUSE SOLUTIONS

RESTROOM SOLUTIONS

FRONT OF HOUSE SOLUTIONS BOH

FOH

REST

CATEGORY

SKU

SUPC

PRODUCT NAME

PACK SIZE

Machine Warewash Detergent

6100039

7670118

Keystone Liquid Dishmachine Detergent

1 - 9.46 L

Rinse Aid

6100043

7681305

Keystone Liquid Rinse Additive

1 - 9.46 L

Sanitizer

6100072

7768484

Detergent

6100047

7666272

Keystone Pot and Pan Detergent

9 - 946 mL

Sanitizer

6100363

1981673

Keystone Multi-Quat Liquid Sanitizer

2 - 3.78 L

Non-Food Contact/ Glass Cleaner

6101337

4514426

Keystone Peroxide Disinfectant & Glass Cleaner RTU

6 - 946 mL

Food Contact

6100074

7768496

Keystone Redi San RTU Surface Sanitizer

6 - 946 mL

Bathroom

6100783

2511802

6100750

2546479

6100516

0281511

6100098

7715473

Keystone Foam Hand Sanitizer

6100779

2713461

Keystone Sanitizing Wash ‘n Walk™

1 - 9.46 L

6100681

1983737

Keystone Floor Cleaner RTU

60 - 59 mL

6100104

7670039

Keystone Floor Cleaner

Keystone Sanitizer

1 - 9.46 L

3 Comp Sink

Sanitizer and Disinfectant

Keystone Powder Bleach Cleanser

12 - 595 g

Keystone Nexa Foam Hand Soap

4 - 750 mL

Hand Care Hand Soap Hand Sanitizer

Keystone Foam Hand Soap (Next Gen)

2 - 1200 mL 4 - 750 mL

Floors and Grills Floor Cleaner

Grill Cleaner

6102060

9901417

6100285

1326507

6101923

5201199

1 - 9.46 L

Keystone High Temp Grill Cleaner

30 - 3.6 oz

Keystone Greaselift RTU

4 - 946 mL

Keystone Express Fryer Cleaner

2 - 710 mL

Visit https://cleanwithkeystone.com/clean for full cleaning procedures and other resources.

©2021 Ecolab USA Inc. All rights reserved.

HOW TO DETERMINE RESTAURANT SEATING CAPACITY Houston Chronicle | By Denise Sullivan The actual seating capacity of the restaurant will depend on the layout of the tables and chairs. A large or unusually-shaped table might make it impossible to fit in enough chairs to accommodate the maximum number of people allowed by law.

1 2

Use a tape measure to determine the dining room's length and width. Multiply

Subtract the non-seating area from the total area of each dining room. If your

these two measurements to get the total

restaurant has more than one dining area,

square footage for the entire dining room.

repeat Steps One through Three for each room and add the results together. This is

Measure any sections of the dining

the amount of space the entire restaurant

room that will not contain seats. These

has available for customer seating.

non-seating areas typically include the restaurant's waiting room, cash register, salad bar or beverage stations. Multiply

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3

4

Divide the result from Step Three by 15 to determine the maximum seating capacity

the length and width of each section to

for the restaurant. This allows for 15 square

determine the square footage.

feet of space for each customer.

RESTAURANTS REOPENING

ADDITIONAL CONSIDERATIONS: • Avoid lobby crowding by limiting wait area capacity to one member per party.

• Designate parking spaces for convenient curbside pickup.

• Remove tables/stools/chairs that are not for use.

• Limit seating capacity to allow for social distancing.

• Offer drive-through, curbside take out, or delivery options as applicable. Prioritize outdoor seating as much as possible.

• Ask customers to wait in their cars or away from the establishment while waiting to pick up food or when waiting to be seated. Inform customers of food pickup and dining protocols on the business’s website and on posted signs.

• Discourage crowded waiting areas by using phone app, text technology, or signs to alert patrons when their table is ready. Avoid using “buzzers” or other shared objects.

• Consider options for dine-in customers to order ahead of time to limit the amount of time spent in the establishment.

• Avoid offering any self-serve food or drink options, such as buffets, salad bars, and drink stations. This limits the use of shared serving utensils, handles, buttons, or touchscreens and helps customers to stay seated and at least six feet apart from people who do not live in their household.

PHYSICAL BARRIERS AND GUIDES • Install physical barriers, such as sneeze guards and partitions, particularly in areas where it is difficult for individuals to remain at least six feet apart. Barriers can be useful in restaurant kitchens and at cash registers, host stands, or food pickup areas where maintaining physical distance of at least six feet is difficult.

• Provide physical guides, such as tape on floors or sidewalks and signage, to ensure that individuals remain at least six feet apart. Consider providing these guides where lines form, in the kitchen, and at the bar.

RESTAURANTS REOPENING

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SHOW OFF YOUR

spotless

KITCHEN

Communicate the measures taken at your establishment to ensure the safety of your employees and customers.

This will further encourage your guests to visit you soon!

ONSITE SIGNAGE

Have clear signage for social distancing, sanitizing stations, order and payment procedures, and accessing online menus.

SOCIAL MEDIA

Engage your social media audience by posting the steps you are taking to keep both your employees and guests safe.

VIRTUAL ENGAGEMENT Visual data is processed 60,000 times faster by the brain than text*, create a video touring your spotless kitchen, and communicating your safe practices. Leverage your social media channels to share this content or even host a live stream session with your followers.

*source: targetable.com

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RESTAURANTS REOPENING

MARKETING

reopening!

RecommendedMESSAGING MessagingFOR for Snap-Back!

RECOMMENDED Here Here are are examples examples of of messages messages you you can can use use to to communicate communicate and and promote promote your services and availability. your servicesVisual anddata availability. is processed 60,000 times faster by the brain

than text*, create a video touring your spotless kitchen, and communicating your safe practices. Leverage your social media channels to share this content or even WE SURVIVED! Together will taken We a live we stream sessionWe’ve with your WE SURVIVED!host Together we will thrive. thrive.

We’ve takenfollowers.•• *(source: We drive drive aa strong strong food food safety safety culture culture to to protect protect our our every precaution to ensure your dining experience guests and our team.

We have identified targetable.com) every precaution to ensure your dining experience guests and our team. We have identified all all critical critical with your expectations and addresses control with us us exceeds exceeds your Media expectations and addresses control points points of of our our operation operation to to help help keep keep our our Social talking points your concerns.

Welcome back! community healthy. your concerns. Welcome back! community healthy.

YOU’VE HAD OUR BACKS – AND WE’VE GOT YOURS! • YOU’VE HAD OUR BACKS – AND WE’VE GOT YOURS! • We We care care about about your your health health and and safety. safety. As As part part of of our our We appreciate the support we’ve received from our commitment to our guests, help us protect each other We appreciate the support we’ve received from our commitment to our guests, help us protect each other community! by community! To To continue continue to to support support you, you, we’re we’re offering offering by practicing practicing good good handwashing handwashing techniques. techniques. aa free dessert to each of our customers that dined with free dessert to each of our customers that dined with •• Let Let us us serve serve you you by by dining-in dining-in or or ordering ordering curbside. curbside. us us during during quarantine. quarantine. Share Share your your receipt receipt or or order order You can enjoy your meal with confidence knowing You can enjoy your meal with confidence knowing we we number number to to redeem. redeem. have increased our sanitation practices, as have increased our sanitation practices, as health health and and DINE-IN safety DINE-IN WITH WITH CONFIDENCE! CONFIDENCE! We’re We’re back back and and we’ve we’ve safety is is our our top top priority. priority. learned a thing or two.

We’ve continued our extra learned a thing or two. We’ve continued our extra •• Enjoy touch free Enjoy touch free ordering ordering by by using using your your mobile mobile device. device. preventative preventative sanitation sanitation practices practices to to ensure ensure your your Download our app, order online, and pick up curbside.

Download our app, order online, and pick up curbside. dining dining experience experience is is safe safe and and comfortable. comfortable.

We We are are happy happy to to serve serve you! you!

WELCOME BACK! Our restaurant is ready to take WELCOME BACK! Our restaurant is ready to take •• Have Have aa question question about about our our health health and and safety safety your your order order for for dine-in dine-in or or carry carry out. out. We We are are happy happy procedures?

Our professionally trained staff procedures?

Our professionally trained staff is is working working to to share share our our house-made house-made favorites favorites with with your your family family tirelessly to ensure your well-being while dining with tirelessly to ensure your well-being while dining with and and our our community! community! us.

Please ask your server for more information. us. Please ask your server for more information.

QUARANTINE QUARANTINE IS IS OVER OVER –– LET’S LET’S EAT! EAT! We’ve We’ve transformed transformed •• We We pride pride ourselves ourselves in in the the cleanliness cleanliness of of our our our our restaurant restaurant to to address address your your concerns. concerns. We’ve We’ve establishment.

Now more than ever, we are establishment.

Now more than ever, we are focused focused on on continued continued to to emphasize emphasize the the importance importance of of health health and and improved sanitation procedures and a safe dining improved sanitation procedures and a safe dining safety safety procedures procedures to to ensure ensure aa safe safe dining dining experience. experience. experience. experience. We We have have setup setup hand hand sanitizer sanitizer stations stations all all throughout the restaurant.

If you have a specific ATTENTION TO OUR CUSTOMERS! We are so happy throughout the restaurant. If you have a specific ATTENTION TO OUR CUSTOMERS! We are so happy concern, to concern, please please share share with with our our team. team. to welcome welcome all all of of you you back back to to our our establishment. establishment.

By following the public health and safety guidelines, By following the public health and safety guidelines, •• We We are are taking taking great great measures measures to to create create aa warm, warm, we we ensure ensure that that our our restaurant restaurant is is aa safe safe place place for for you you safe experience in our restaurant.

We have adjusted safe experience in our restaurant.

We have adjusted and and your your family family to to enjoy. enjoy. our seating arrangements to maximize space our seating arrangements to maximize space between between our guests.

Please share with us how WELCOME BACK! We are fully prepared to serve you in our guests. Please share with us how WELCOME BACK! We are fully prepared to serve you in we whichever we can can improve improve our our service. service. whichever way way you you find find more more comfortable comfortable –– dine-in, dine-in, pickup or delivery.

Place your order online and we’ll pickup or delivery. Place your order online and we’ll handle handle the the rest! rest!

SPRING IS HERE SPRING IS HERE AND AND WE’RE WE’RE OPEN OPEN FOR FOR BUSINESS! BUSINESS! We used the quarantine to perfect our craft We used the quarantine to perfect our craft and and improve improve our our plates plates –– can’t can’t wait wait to to share share with with you! you!

If If you you are are not not ready ready to to come come in in to to the the restaurant restaurant yet, yet, we understand and have made it very simple for you we understand and have made it very simple for you to to order order online, online, for for pickup pickup or or delivery. delivery.

OPEN OPEN FOR FOR BUSINESS BUSINESS ••

••

••

••

••

••

••

••

SAFETY SAFETY FIRST FIRST

Contact Contact your your Sales Sales Consultant Consultant or or call call Sysco Sysco Marketing Marketing Services Services at at 1-800-380-6348 1-800-380-6348 or or email email info@syscomarketingservices.com info@syscomarketingservices.com

MENUS & MARKETING Now that you have thought through your reopening, it's time to spread the word about your reopening,

Now that you have thought through your outdoor dining experience, it’s time to spread the word about your and space, the safety/comfort measures youand have putmenu in place.

Marketing offers strategies new safety/comfort measures, patio you Sysco have put in place. Concierge Sysco Marketing Concierge and customized marketing pieces designed to help you communicate your message. offers strategies and customized marketing pieces designed to help you communicate your message.

Menu

Strategize your menu to feature those items with higher profit margins and shorter prep times.

Consider implementing an LTO menu or patio-friendly menu, featuring appetizers, small bite offerings, and specialty drinks. Review the 4Ps of menu engineering to boost your profitability!

Spread the Word

Many guests are excited to dine out again, but it’s important they know their favorite place is open and has safety measures in place. To get the word out, post photos of your restaurant showcasing safety measures and menu on all your social media channels. Also, update your google/yelp business listing, as well as Open Table gallery, to showcase to your customers the new experience they can expect.

➢ Communicate frequently. ➢ Update with operational changes or safety standards you have implemented. ➢ Provide information how customers can order – including 3rd party marketplaces. ➢ Share your outdoor dining menu. ➢ Market promotions you may be offering.

Signage

Have visible signage at all times. Consider patio easels, sidewalk signs, and banners – make sure your signage can be spotted by those walking or driving by.

Sysco Marketing Concierge is here to help you succeed!

Contact us at 1-800-380-6348 or info@syscomarketingservices.com

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RESTAURANTS REOPENING

OUTDOOR & PATIO DINING TOOLKIT

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STREAMLINE YOUR MENU FOR SUCCESS! As you plan your business and strategize services, you will need to rethink and reengineer your menu to meet the new expectations of your customers.

Streamline Your Business • Limit your menu offerings for maximum efficiency, and profitability, while focusing on strategically planned LTO’s to drive business.

• Adjust your staffing needs to accommodate your reduced dining room capacity, limited menu, and available services.

• Continue to offer carry-out, curbside pickup, and delivery, along with other enhanced services, such as meal kits, take & bake, and specialty items.

• Create an on-site pop up shop or virtual “marketplace” to sell your signature items and pantry essentials.

Rethink Your Menu Format • Understand your customer. They will be looking to see the steps you’re taking to ensure their safety and comfort – and this includes your menu format.

• Consider changing to a single sheet disposable paper menu, menu board, or digital display for best safety and sanitation practices.

• For dine-in service, introduce or enhance online ordering and payment options from the table.

• Offer your menu online and viewable via your customer’s smart phone or tablet using a QR Code for contactless ordering.

TIP: Single-use, easily sanitized, digital display or contactless menus are recommended (or may be required) and serve as a clear indication of your commitment to safety and sanitation.

RESTAURANTS REOPENING

OUTDOOR & PATIO DINING TOOLKIT

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Service Partnerships

The Sysco Advantage program is designed to make you more efficient, increase your profitability and make it easier for you to manage your operations.

The intent is to help drive business in all areas of house with our holistic collection of offerings, encompassing our specialized services, restaurant technology, tools, partnerships, and personalized consultation.

We have partnered with best-in-class companies to make sure our customers have the right tools to optimize their business and increase traffic.

Visit www.syscoadvantage.ca to see a full list of our partners.

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RESTAURANTS REOPENING

WATCH NOW

NEED HELP WITH REOPENING YOUR RESTAURANT? Contact your Sales Consultant or Sysco Marketing Services at 1-800-380-6348 or info@syscomarketingservices.com

RESTAURANTS REOPENING

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