At the Table: Additional Revenue Steams - Sysco Ontario South

ADDITIONAL AT THE REVENUE TABLE

SYSCO ONTARIO SOUTH PRESENTS

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SYSCO ONTARIO SOUTH PRESENTS

AT THE TABLE

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Does your restaurant need a boost in profits?

Drive new revenue streams & make an impact on your day-to-day business Where do you start - Take a look at...

Developing Day Part Sales *what's your downtime* take a look at a small targeted mid-day menu? brunch menu? late night menu?

There are much more options to keep our doors open now vs last year Capitalize on the opportunity to bring people in - be creative Digital menus give you the flexibility to quickly and easily change your menu daily / weekly / seasonally Think about where you should take your menu so that you appeal to a larger audience?

Easy-to-assemble meal kits for your signature dishes or themed meals Partner with a local retail establishment to sell your branded kits in their HMR counters Add a front-of-house fridge for those impulse purchases Bring in family-sized meals With the holiday season approaching - get the word out for employee gift ideas *send a meal kit from your local restaurant* Set up a delivery service within your town/community/city Consider desserts for takeout/delivery - very profitable Cooking Classes - send the meal kit, gather friends & do a virtual class Packaging cocktails and beverage kits Partnering with other local business to encourage cross promotion The Right Packaging

Very important to replicate as close as possible to a customer's on-premise dining experience they expect this & will keep coming back for more. Please don't leave them questioning that they could have done better at home.

The end product through delivery is reflective of the operators – NOT the delivery service Customers need reassurance of food safety measures, ie tamper-proof stickers/bags Environmental solutions available that are ovenable, microwaveable, compostable etc.

2/3 of consumers admit they prefer take-out/delivery even after the dine in restrictions have lifted.

This will continue to be a relevant revenue stream for operators and remain a good growth opportunity.

Additional Revenue

Streams Streams

75% of consumers would support local restaurants that would go "ghost" to stay in business

Opportunities with Ghost Kitchens Think about it

Look at your city/town/community Is it going to be feasible? Are you going to give it the best effort & be committed?

Ghost kitchens can really be set up anywhere; some companies even deliver fully equipped kitchens that are just plug & go Technology needed – iPads/Tablets from your delivery partners & access to wifi It does not require any accessible store fronts Take advantage of your downtime or unused space & put it to work and make money Perfect opportunity to test a new menu item keep the menu simple, streamline it by offering key specific items will help keep labour & food costs inline try it during your downtime

Market Your Brand

48% of our industry has changed the way they market themselves since Covid began & 53% feel that marketing & promotions are more important than ever

It's all about social media and being active with your brand *know your demographics* Partnering with other channels that will compliment your brand Elevate your brand and not devalue User-generated content is important - get your guests to tag your restaurant ask your Sysco Include your social icons on your website, don't miss out on that opportunity Sales Consultant about the partners Impulse buys - consider bottling your recipes/sauce/spices/dip BRAND IT who can help Make your restaurant the only place they can get that item!!

Co-packing costing depends on ingredients, how to package it etc.

Branding restaurant merchandise - a selection of items for people/fans who want to take it home, don't shy away from "free" advertising

MENUS Your menu is the most effective sales tool your customers see. Creating a new design is more than just for the sake of change — utilizing strong design principles and our knowledge of menu engineering means your menu will be profitable & visually engaging.

Let Our Designers Help You!

WHAT WE NEED FROM YOU Please send an email to: SyscoOntarioSouthBusinessResources@Tor.sysco.ca BACKGROUND INFORMATION 1. Customer Account Name 2. Customer Account Number 3. Customer Name *the designers will be connecting with you 4. Customer Phone Number *what is the best # to reach you 5. Customer Email Address 6. Your Sysco Sales Consultant Name 7. What are you looking for: Menu Design or Revision QR Code | Social Media Posts Posters | Table Tents | Banners | Signs Logo Creation IMPORTANT TO INCLUDE IN YOUR REQUEST High Resolution Logo Menu as a word document with updates, this will help speed up the process PDF version of Current Menu Images - you want included & identify what they are *high resolution files Social Media Handles For Menus: # of pages including cover Sizing required Timing is dependent on the complexity of the project & on customer's involvement

three STEPS in Create a list of what you expect from a co-packer

Choosing a a Co-Packer Co-Packer Choosing

Establish your needs in terms of: product quantity & quality size & type of container cost per unit time-frame for completion

List any extras that would be helpful: product development formula development ingredient sourcing business expertise

Write clear instructions for: ingredients packaging regulatory compliance testing of product

Assess your legal and insurance needs Establish product distribution requirements: warehousing transportation export compliance

Create a list of processors who can produce your product.

Evaluate possible co-packers

Look for processors who: produce similar products, or similar products with different seasonal requirements have excess capacity operate the type of specialized equipment you require meet the expectations outlined in #1 Conduct a site visit with as many potential co-packers as possible.

Look for: cleanliness and order recent inspection reports quality control certifications financial stability willingness to meet your requirements Find out who else has used the co-packer, and talk to them about their experiences.

Create a Contract

Once you've chosen a co-packer, write up a contract.

It should spell out who is responsible for: supplies ingredients processing packaging labelling finished product

Your contract may also need to cover: record keeping handling of raw product inventory control testing & product approvals liability insurance & workers' compensation documented quality control processes process scheduling & delivery dates Have your lawyer review the contract before signing payment terms non-compete agreements http://www.omafra.gov.on.ca/english/food/industry/bdb-start/threestep-copacker.html

More than a labeling system

As leaders in the foodservice industry, we know that each kitchen has diverse needs. The Date Code Genie® is cloud-based, centrally managed and customizable for your kitchen.

It revolutionizes food preparation and labeling processes, dramatically increases efficiency and accuracy and maximizes labor efficiencies EACH DEVICE: WiFi enabled & updates automatically every 24 hours High quality kitchen-grade stainless steel housing Full-color touchscreen Thermal printers print up to 60 labels/min Masterfully handles 2” and 3” labels

INCREASE your name recognition & enhance brand exposure by adding ingredients, barcode, custom notes, nutrition facts & allergens to any label.

All labels are FDA compliant & can be applied indirectly to food & safely applied to cooler & freezer containers.

Choose from a full line of adhesive types: Permanent, removable, dissolving and DuraPeel™

What else can you do in 117 hours?

SECUREIt™ Tamper Evident Labels

Give your delivery customers peace of mind with labels that have special cuts that will break if tampered. Designed to adhere to a variety of packaging - paper, plastic, foil, foam - these labels have aggressive adhesive to be tamper evident but easily opened by the customer.

Brand SecureIt™ labels with your business or other messaging. Printing of up to eight colors available

#5218282 1" x 3" SecureIt™ Tamper Evident Label 250 Labels/Roll 2 Rolls/Pack

#9910171 1" x 7" SecureIt™ Tamper Evident Label 250 Labels/Roll 2 Rolls/Pack

Safe to-go labels

#9903997 2.5" x 6" SecureIt™ Tamper Evident Label 250 Labels/Roll 2 Rolls/Pack

for delivery & catering businesses.

Branded Merchandise Capitalize on the loyalty of your customers

It is an excellent way to get free advertisement. This is especially true with branded clothing, because other people will see your logo when customers are walking around. The clothing can be a great way for your restaurant to get around via word of mouth.

You can make your merchandise valuable by creating an exclusive contest. This also helps create buzz and interest, and it's a great option when first introducing your new product lines.

Offering branded merchandise can be a very valuable and it can be an excellent way to grow your brand. But, you should do careful research beforehand to ensure that there is enough customer demand and interest in merchandise before making an investment.

Do research and poll customers in person and on social media to find out what types of products you should put out there.

Some popular restaurant merch items include: Shirts Sweatshirts Aprons Mugs Beer/Wine Glasses

Water Bottles Tote Bags Face Masks Cookbooks Notebooks

Take advantage of the 15% discount

Using your restaurant’s logo is an obvious starting point but don’t be afraid to have fun. Commission a local artist or a talented member of your team to create interesting designs or catchy slogans to print on your merch.

Place your order by December 31, 2021

use promo code SYSCO

PARTNER ON YOUR CULINARY CREATIONS

LET'S BUILD YOUR BUSINESS WITH:

CONSULTING SERVICES: Culinary Industry Trends Marketing Menu Development Operations CUSTOM STIR SESSIONS: Food Ideas Collaboration with our Chefs & Consultants EDUCATIONAL FORUMS: Heart of House & Front of House Training Webinars Food Handling Chef Talks Industry Insights WORKSHOPS: Seasonal Local Vendor Themed & More!

BUSINESS REVIEWS: Partner with Sysco Leadership to take a deep dive into your business & the service Sysco provides. Review what is working and identify areas of opportunity.

THE SYSCO BUSINESS RESOURCES DEPARTMENT IS THE INDUSTRY LEADER IN FOODSERVICE CONSULTING! 15 Culinary Centres across Canada Over 75 expert Consultants & Chefs Culinary, Marketing & Industry Expertise Protein & Produce Specialists Tools & Resources to drive growth

Partner with our team of innovative industry experts on culinary solutions, exploring trends & ideas. Customers culinary STIR sessions are focused on your business and your brand.

ENHANCE YOUR CUSTOMER EXPERIENCE

Ensure your customers are coming back for more. Ask us how we can support with Heart of Front of House training. We can also recommend tools and technology to streamline your business, decrease wait times and put a smile on your staff and customers' faces.

MARKET YOUR BUSINESS

Leveraging all the tools available to us in Social Media and Marketing, let's attract new customers and keep your local fans coming back! Too busy to manage your webpage? We know someone who can help with that too.

CAPTURE YOUR GREATEST OPPORTUNITIES

Teach us about your business and let's build a strategy. Our team of industry consultants will help you dig into your business, focusing on your greatest opportunities and helping you reach your goals.

INCREASE YOUR PROFITS

Analyzing your labour & expenses, food costs and margins, we will identify pain points and build a plan to address everything from labour challenges to menu engineering to waste management.

FINE TUNE YOUR SUPPLY CHAIN

Explore your options and align your business across Canada. Find products that fit your specs on quality, source and price across the country.

ALIGN YOUR RESOURCES

Pulling together resources to support your needs, our Business Resources team will draw on product specialists, vendors, marketing specialists and more! If you have a question, we have someone who can help.

CUSTOMIZED EXPERIENCES FOCUSED ON: YOUR BUSINESS, YOUR MARKET, YOUR STRATEGY PLEASE REACH OUT TO: SYSCOONTARIOSOUTHBUSINESSRESOURCES@TOR.SYSCO.CA