RESULTS OF MEMBER SURVEY

CIPMA MEMBER SPOTLIGHT

of the biggest challenges the company had to overcome to reach this milestone?

One of the biggest challenges for Parkland early on was integration. We’ve made mistakes along the way but learned quickly from them and adapted. We are now able to purchase great businesses, grow them and integrate them effectively regardless of size or structure.

Parkland has a dedicated Integration Team that works with all groups in the company. This team ensures all departments are able to identify integration gaps, and work with teams to find appropriate and effective solutions quickly to ensure there are little to no business interruptions.

PETER KILTY

Q. Parkland celebrated it’s 50th anniversary as a publicly traded Company this past year. The company’s growth story is an enviable one – having started with a mere handful of retails sites, and now enjoying a global footprint as a publicly traded company. It couldn’t have been easy getting to this stage. What were some Q. What would you say makes Parkland unique in the retail market sector?

We continue to invest in our network through new site developments, infrastructure and the expansion of our On the Run / Marché Express convenience store designs. Our 59th Street Food Co. private label brand offerings are also a unique offering in the market.

We’ve also focused on customer acquisition through our customer loyalty program, JOURNIE Rewards. It is the first national loyalty program ever developed at Parkland with CIBC as our strategic banking partner. This approach has allowed Parkland to connect our national fuel retail sites under one innovative loyalty program, offering customers the opportunity to earn rewards they can put towards merchandise as well as instant fuel savings. Our commercial business is also continuously strengthening its value proposition and through our National Fuel Network strategy will transform its regional network into a national chain.

Q. In light of the ongoing public push for fossil fuel transition, what are your biggest concerns for the distribution and marketing sector?

While we live in an ever-changing world, we have a lot of confidence in the Retail Fuel market. Demand for diesel and gasoline continue to grow in our core markets, however we also see opportunity to develop lower carbon energy sources. Technology and innovation will drive this, and we’ve made great progress. We are playing a leadership role producing lower carbon fuels at our Burnaby Refinery. In 2019, we produced enough to run 10,000 cars for a year.

Our customers demand convenience and our innovative partnership with Filld Inc. in Vancouver is designed to meet this need. The concept is simple. We deliver the fuels our customers need, directly to their vehicles – at home or at work. This provides our customers and communities with even more fueling options. Our production of lower carbon fuels and our fuel delivery service are just two examples of how we constantly evolve our business.

Q. What actions do you believe the industry needs to take as a whole to improve the oil & gas narrative?

This is a topic we are continually watching very closely. We cannot speak on behalf of the industry but for Parkland, we are thinking about the future and, are focusing on two key areas: • One is digital. We do a million transactions a day. That is an asset for us. And taking that information so we can better understand who we transact with and how we can better interact with them on a digital platform is something that we really need to push towards and something we're investing in. • The second thing is low carbon. We’ve done some great work in the renewable space across our business and particularly in Burnaby where we're focusing on co-processing and producing fuel with the renewable content. We are the first in Canada to do that successfully and commercialize it.

We are excited about what we have achieved so far and the prospects for these adavancements going forward.

Peter Kilty Senior Vice President Parkland Fuel Corporation

“We are excited about what we have achieved so far and the prospects for these advancements going forward.”