Synergy Issue 6

Issue 06/Jul/Aug/Sept 2015

D.VICE

FLESHLIGHT U4RIA

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Welcome to our Australian Winter issue! Time to turn on the heating and snuggle up in front of a cosy fire. Check our NEW section for a few latest release product ideas!

/Aug/Sep

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Our focus on the retailer, U4RIA in Singapore, identifies some interesting country specific variables whilst at the other end of the spectrum, the California Exotic Novelties article is all about moving into big new spaces near Los Angeles. Read about the popular and successful D.VICE retail chain and become familiar, in our feature, with the relatively new Australian Fleshlight presence, based in Queensland. Learn all about the New York based lingerie manufacturer, Magic Silk, and the iconic Los Angeles based toy manufacturer Doc Johnson and make sure you give the wonderful and knowledgeable Michelle (Twisted Toys, Sexpo..) your attention in our ME focus.

Synergy is an adult retail industry trade only publication for adults 18 years an over. If you would like a copy or require more for your staff, please email us your details.

Synergy is published quarterly and is posted free of charge to all qualifying adult retail industry participants in Australia, New Zealand and South East Asia. All material in this magazine is subject to copyright and cannot be reproduced in part or full without written permission from the editor. By submitting an unsolicited contribution or you are invited to contribute by us to Synergy Magazine, you agree to provide us with a licence to reproduce your material, including images, in print and electronic media with the right to edit written material. Articles and advertisements express the opinion of the authors and are not necessarily those of Synergy Magazine. ABN 90 929 416 369. A

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We hope you enjoy this edition, we’d love to hear your feedback, and don’t forget to always send us announcements about your company, products and staff! I would like to extend a huge thank you to our contributors and advertisers!

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CONTENTS Trade News Latest Inside News....4 Movers and Shakers Industry Staff....12 New New Releases....14 Focus D.VICE - The toy shop for grown ups ....18 California Exotic Novelties and Susan Colvin, 21 years strong and innovating....24 Doc Johnson....28 Fleshlight....30 U4Ria - The adult healthy lifestyle shop....34 Magic Silk....40

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Me Michelle Turner....42 International Lingerie Show Las Vegas - Spring 2015....46 Reviews The Real Story....52 Top 10 Best Sellers Top Selling Items....54 Buyers Guide Featured Products....56 Scene International Lingerie Show....62

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trade news

DOC JOHNSON TO CREATE EXCLUSIVE DANI DANIELS PRODUCT LINE North Hollywood, California - Adult novelty manufacturer Doc Johnson has announced its collaboration with adult superstar Dani Daniels. With seven AVN Awards, two XBIZ Awards and 30 overall nominations in just the last three years, Dani is poised to continue to make a huge splash in the industry. “I’m so excited and honored to be a part of the Doc Johnson family. When they approached me I couldn’t believe it. It’s awesome, because not only will my fans be able to play with me at home, but my fans will also be able to purchase toys for men AND women that will be of my own design. I have so many ideas for toy designs to help men, women, and couples get off, and the fact that Doc Johnson is just as excited as I am to put my ideas on shelves is such a great feeling. I can’t wait to get started! And I can’t wait for my fans to see and buy my designs in sex stores and online soon! It’s another way I get to connect with them,” said Dani Daniels. Daniels entered the adult film industry in 2011 with her first scene for Reality Kings. Daniels has also appeared in productions

for Brazzers, Digital Playground, Elegant Angel, Evil Angel, Girlfriends Films, Jules Jordan Video, Kink.com, Vivid Entertainment, Wicked Pictures and Zero Tolerance Entertainment. In the past she has also directed several films for Penthouse and Filly Films, and has just started directing again for a major company to be announced. A sixth of her appearances have been “non-sex” roles. Daniels was the Penthouse Pet of the Month for January 2012 and Elegant Angel’s Girl of the Month for March 2014. That same month, Brazzers cast her in the lead role of a five-part series titled The Whore of Wall Street, an adult parody of The Wolf of Wall Street. The 25-year-old beauty is also an artist. Known under the name Pen15, Daniels began stripping prior to her porn career to pay off her art school debt. “It’s always exciting having the opportunity to work with someone who is truly talented and passionate about what they do, especially Dani, who has such a dedicated and loyal fan base in the adult industry. We’re looking forward to releasing Dani’s products, especially her realistic items made directly from moulds of her body,” said Chad Braverman, COO of Doc Johnson. “We are all very excited to be welcoming Dani to the Doc family.” As always, Dani Daniel’s products will be proudly made in America. www.docjohnson.com

PJUR VISITS NEW MEMBER AT VICTORIAN PARLIAMENT The pjur group was delighted to have an official lunch and VIP tour around the Victorian Parliament by Fiona Patten – the first Member of Parliament in the world to have originated from an adult industry lobby group. The official tour was in celebration of the Australia Sex Party’s victory in securing its’ first seat in parliament in 2014, which was supported by pjur group Australia. Alexander Giebel, CEO and Founder from pjur group was accompanied by Robbie Swan, Acting CEO of the Eros Foundation and Rob Godwin, Managing Director of pjur group Australia. The tour reviewed the state library, historical monuments and the upper 4

and lower houses of parliament. “It was an honour to view such a historic building and to celebrate a very important victory for Fiona and the whole adult industry. It is vital we have a voice in parliament to assist the adult industry pushing for progressive laws and reforms effecting our society and business”, said Alexander Giebel. Fiona Patten MP commented: “It was great to see Alexander and Rob from pjur and I thank them for their support. I was particularly interested in sharing ideas around Alexander’s research as a future trend in the adult industry.” www.pjur.com.au

DOC JOHNSON’S OPTIMALE LINE WINS ADULTEX BEST PRODUCT RANGE AWARD

WINS BIG AT ADULTEX Pipedream returns from the AdultEx expo with two more accolades, scoring the Best Fetish/Alternative Product Range for the Bonnie Rotten Collection, as well as the coveted Manufacturer of the Year award. AdultEx, which is the Southern Hemisphere’s largest gathering of adult industry manufacturers and retailers, has been vital to Pipedream’s rapid Australian growth. The Pipedream booth was booming with customers consistently throughout the three-day event, and the manufacturer left the eleventh annual trade show with more orders than ever.

Adult novelty titan Doc Johnson was a proud winner at the AdultEX 2015 Adult Trade Exhibition, winning Best Product Range for their comprehensive OptiMALE Men’s Sexual Health and Wellness collection. Scott Watkins, Doc Johnson’s Vice President of Sales and Marketing, was on hand to accept the award. “Doc Johnson is honored to be selected as the recipient for the AdultEX 2015 Best Product Range award. Our production team consistently strives to ensure that our products are of the highest quality, resonate with consumers and of course, produced in America at our North Hollywood facility. Our OptiMALE product line has all those qualities in common and we are pleased that it was recognized.” OptiMALE is the industries’ first comprehensive men’s sexual health and wellness collection featuring a variety of C-Rings, Prostate Massagers, Pump, Strokers and several types of male-specific Glides, Creams, Sprays and more. The C-Rings all feature premium silicone for health conscious consumers. The collection offers an array of naturally derived, PETA certified creams, sprays and gels to enhance masculinity and attraction. The Strokers are crafted from plush UltraRealistic 3.0 (UR3®). The entire line has compelling packaging targeting men and couples with a bold cohesive look. And items include an extensive OptiMALE brochure outlining available products, as well as male health and wellness tips.

“The most important part of business is to keep products flying off of shelves. Proven sales are just as important as innovation, and that’s why brand loyalty to Pipedream in Australia is so strong,” said Visual Merchandiser Briana Honz. “Pipedream sales are skyrocketing in Australia and the Cal Vista team is a big part of our success!” “I want to thank Roger Sheldon-Collins and his entire crew for putting together another incredible show and recognizing us as Manufacturer of the Year,” said Pipedream Chairman and CEO Nick Orlandino. “I’m very proud of how we continue to expand our brand presence throughout Australia and New Zealand – Pipedream is and will continue to be the number one brand down under!” www.pipedreamproducts.com

Adultex 2015 is the Southern Hemisphere’s largest gathering of Adult Industry manufacturers and retailers. Now in its 11th year, Adultex continues to provide an important B2B trade show highlighting the best new adult products, including toys, cosmetic products, fetish and lingerie ranges. Attendees have the opportunity to meet the world leaders in adult products, while seeing new products and concepts that help grow their businesses. “Our OptiMALE Men’s Health and Wellness line has progressively exceeded expectations since its introduction,” said Chad Braverman, COO of Doc Johnson. “We would like to thank the entire CalVista team for making this possible. The Doc Johnson brand has received overwhelming support from our global customer base, and our brand recognition and consumer loyalty continues to grow throughout the entire international marketplace.” www.docjohnson.com 5

trade news

BONNIE ROTTEN LEADING PORN’S TATTOO BOOM Sometimes credit is given where credit is due and a new article is giving Bonnie Rotten a lot of credit - and they aren’t alone. “There are a handful of current performers in porn that I attribute with popularizing the tatted look, making it more ‘mainstream’ and accepted in the adult arena,” writes Sam Phillips. “Celebrities like Bonnie Rotten are the girls currently winning the highest achievements in porn. Starlet Payton Sin Claire says, “Bonnie Rotten is one of the best performers out there and is heavily tattooed,” but she quickly acknowledges that Bonnie “would still be a beast regardless if she did or didn’t have tattoos.” Veteran performer Nadia Styles says that she saw the change toward an acceptance of tattooed performers begin to happen in 2005, though the breakthrough moment came later. “That’s when the women in porn that were well established and known had tattoos,” Styles said. “They didn’t have a lot, but they had a few that made them happy about their looks. But it’s not until these days that I feel it is much more accepted because of Joanna Angel and Bonnie Rotten.” “People with tattoos are just really cool,” said Juelz Ventura. “People want to watch us. Can’t pretend girls like Bonnie Rotten and Christy Mack didn’t make a huge

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difference also. They kinda stepped in with all their tats, demanded attention, and opened their own genre for the extreme.” One of the industry’s alt/tattooed pioneers, Joanna Angel says Bonnie stepped everything ahead. “When Bonnie Rotten came into the scene, I think she took it to another level,” Angel said. “I carved out my own hole in the industry where I could comfortably exist without worrying about whether other companies wanted to hire me or not. I also gave other weirdoes like me a home where they could feel sexy. However, I think Bonnie got the big studios to come around and realize that tattoos do not take away from sex appeal.” Bonnie says she has “almost 40” tattoos but no plans for any major work in the near future. “I think that tattoos add something else that is very interesting, and unique to someone’s look, especially if they are a hot porn star!” she said. “In the beginning I was told I would never shoot for the big companies, that I had no chance, and that people didn’t know what to do with me. But in 2012 I started shooting with New Sensations, and they did two showcases of me. And that pretty much opened the floodgates for everyone to shoot me. So, I shot probably 200 scenes in 2 years, and then in 2014 I won AVN Performer of the Year, which was so special because of the obstacles I had to overcome in the industry because of my tattoos.”

SILICONE ALLERGY: IS THAT A THING? Recently I’ve been hearing claims of “silicone allergies” from sex toy consumers. Wondering if the industry as a whole is seeing this as well, I reached out to a silicone expert. The expert I reached out to is a PhD in Toxicology as well as being a DABT, a Diplomate of the American Board of Toxicology. Part of their job is biocompatibility testing and working with the FDA on 510K (medical device) submissions. Personally, I’ve only met one person with a silicone “allergy” which was really a heightened immune response. She’d undergone a medical procedure for a silicone implant (not breast) and her auto immune system saw the implant as a foreign invader and had become extremely sensitive to silicone. Now I’m hearing stories from consumers who get rashes and irritations from being in contact with silicone (ie using silicone dildos). When I asked about allergies to silicone, I also added: “Because of my industry, where labeling is sometimes misleading, I don’t know if these reactions are to other materials, mislabeled as silicone; to other materials believed to be silicone; to lesser grades of silicone; or exposure such as happened with latex.” The expert replied: “The basic platinumcatalyzed silicone rubbers – RTVs, LSRs, and HCRs – have not shown any allergenicity when we’ve tested them and I am unaware of any reports of allergic responses to these materials from customers, workers, or consumers. Similarly, I have not seen any reports of allergic responses to polydimethylsiloxane (PDMS) fluids.From time to time I have

heard (or read) of people claiming “allergic” rashes from lingerie coated with silicone textile treatments to enhance gripping (like the textile coatings on the tops of thigh-high stockings to keep them in place). Rather than allergic responses, these have been irritation rashes, resulting from heat and moisture under the silicone band. Irritation responses are different from allergic responses. It is possible that there could be additives in some silicones that might trigger an allergic reaction. Similarly, some functionalized silicones or silanes might also have allergenic potential but I could not name any silicone substances or products used in medical devices, cosmetics, or consumer applications that have been identified as allergens under conditions of use. Biological reactions and effects from deliberate mis-use of products, of course, could be a whole different story – and these stories show up in the news with sad and alarming regularity.” They also added, “I have become aware that some of the newer biocompatibility tests for sensitization (allergenicity), conducted as a part of no- or reducedanimal testing program, may not be suitable methods for testing the sensitization potential of silicone-based products. Some of these tests give false positive results demonstrated when the test results are compared against results from standard Guinea pig or human patch testing results.” Conclusion: I’m not sure what is causing skin reactions, but it doesn’t seem to be silicone. www.tantusinc.com

EMPOWERED PRODUCTS RECEIVES EUROPEAN CE CERTIFICATION FOR PINK® AND GUN OIL® BRANDS OF PERSONAL LUBRICANTS AS CLASS 1 MEDICAL DEVICES Empowered Products, Inc. (EMPO), a U.S.based manufacturer of sexual wellness products, announced today that its award-winning PINK and Gun Oil brands of personal lubricants have received CE certification and the CE Mark as Class 1 Medical Devices. The certification enables Empowered Products to expand distribution and sale of its PINK and Gun Oil products throughout mass market pharmacy and grocery outlets and adult wholesalers in the European Union (EU). “I am very proud that our PINK and Gun Oil products now bear the CE Mark,” said Scott Fraser, president and CEO of Empowered Products. “This is an important accomplishment and a critical step in our company’s plan to market and sell our products worldwide.” The CE Mark is mandatory for specific product groups in the European Economic Area (EEA) which consists of the 27 Member States of the EU and the European Free Trade Association (EFTA) countries of Iceland, Norway, Switzerland and Liechtenstein. The European Commission describes the CE Mark as an EU “passport” which fosters free circulation of products within the EEA. www.empoweredproducts.com 7

trade news

CALEXOTICS APOLLO ALPHA STROKER HONOURED WITH MOST INNOVATIVE MALE PRODUCT AWARD AT ADULTEX 2015 California Exotic Novelties, the world’s largest and most respected pleasure product manufacturer, received the Most Innovative Male Product Award from Calvista Australia at the annual AdultEx Show.

stoker. It is USB rechargeable and features pressure sensitive squeeze pads for a customizable feel. The Alpha Stroker offers 30 functions of intense vibration, pulsation and escalation along with a memory chip that resumes the last function used.

AdultEx is the Southern Hemisphere’s largest gathering of adult industry manufacturers and retailers. This business to business trade show highlights the best new adult products, including toys, lubricants, fetish and lingerie ranges released each year. The awards were presented during the Wild Wild West Event on Saturday, April 25, 2015.

Lupe Martinez, International Account Manager for California Exotic Novelties, says, “Wow, what a great event and an incredible honor to win the Most Innovative Male Product Award. I love coming to Australia and seeing all our customers and friends at AdultEx. Winning this award was the highlight of my trip.”

Josh LeDuff, Chief Marketing Officer for California Exotic Novelties, says, “We are thrilled to receive the award for Most Innovative Male Product. Technology and innovation are key components for a winning product. The Apollo Alpha Stoker has everything a man wants and more.”

www.calexotics.com

Apollo is designed for the contemporary man. This allencompassing collection features strokers, kits, pumps, apparel, rings and more. The masculine packaging is eyecatching and looks great displayed together. The award-winning Alpha Stroker is a pinnacle piece in the Apollo Collection. It is a totally self-contained vibrating power

LELO CLEARS PATH TO CLAIM MONETARY COMPENSATION FROM RESELLERS OF INFRINGING ‘WE-VIBE’ PRODUCTS The U.S. Patent and Trademark Office (USPTO) has issued a Final Decision rejecting a challenge to the validity of all claims of LELO’s US patent 7,749,178 covering inductive charging of personal massagers, which directly relates to the sale of the WeVibe 2, We-Vibe 3, We-Vibe 4 and We-Vibe 4 Plus products. This final decision has cleared the path for LELO to seek monetary compensation from Standard Innovation Corporation (SIC) as well as all distributors and retailers who continue to sell infringing items from the We-Vibe range. After being accused of infringement of LELO’s U.S. Patent No. 7,749,178 through the importation and sale of inductively charged We-Vibe products in the United States, SIC, makers of the We-Vibe line, filed an Inter Partes Review (IPR) request in the USPTO challenging the validity of LELO’s patent. On April 23rd 2015, the USPTO issued its Final Decision on the IPR rejecting SIC’s challenge to the validity of LELO’s patent. Now the case will proceed in the District Court of California to 8

decide the infringement issue and the assessment of damages, with SIC being barred from asserting invalidity of LELO’s patent on any ground SIC raised or could have raised during the IPR. This IPR decision is a Final Written Decision of the panel of three Administrative Judges before the patent trial and appeal board of the USPTO. With the Final Decision from the USPTO resolving the validity issue raised by SIC, now SIC and all involved infringers may be held liable for past, present and future damages for the sale of all inductively charged “We-Vibe” products that are found to infringe U.S. Patent No. 7,749,178 covering inductively charged personal massagers. Distributors and Retailers worldwide seeking more extensive advice on how to proceed at this time are advised to contact legalteam@lelo.com www.lelo.com

LOVEHONEY’S DESIGN A SEX TOY COMPETITION International online sex toy retailer Lovehoney is opening its doors to budding designers once again with its hugely successful Design a Sex Toy competition. The competition encourages people to send in their ideas for sex toys ranging from weird and whacky takes on classic sex toys to the most revolutionary of designs.

have their toy made and earn uncapped royalties. Last year’s overall winner was Kevin Clark with his unusual take on a female vibrator. He said: “After looking at the range of sex toys on the market, I was really drawn to the idea of improving the dildo.

Lovehoney’s co-owner Richard Longhurst said: “This competition is great fun. We get to look at some fantastic designs from some very talented people that would otherwise never get seen. You don’t have to have any experience in design to enter. We’re just looking for fresh ideas that stand out from the crowd.” Lovehoney has assembled a panel of expert judges, including the ‘Philippe Starck of sex toys’ - Lelo and Tickler Founder Eric Kalén, Lovehoney Operations Manager Paul Jaques, Lovehoney Product Director Bonny Hall and Lovehoney Online Trading Manager Alice Little. There are three categories to enter: Sex Toys for Men, Sex Toys for Women and Sex Toys for Couples. The winner of each category will win $1,500 and the Judges’ Pick will receive an extra $3,000, making a grand total of $7,500 prize money. The winners will also have the chance to

Perhaps the most successful previous winner was Trevor Murphy from Dublin, Ireland who won the competition back in 2009 with his invention, the Sqweel Oral Sex Simulator. The product, which is manufactured and distributed by Lovehoney, is now the best-selling oral sex toy in the world, selling hundreds of thousands of units and earning Trevor over $150,000 in royalties. Murphy said: “I was a struggling artist, living in the Irish countryside with not a whole lot to do. Winning the competition and having my toy produced for real has allowed me to move to the awesome city of Toronto, Canada and have hobbies like comedy improv! My life has changed a lot!”

“I submitted my idea to Lovehoney and was totally stunned when I got the email telling me that I had won. I celebrated by taking my wife to a great restaurant and ordering champagne.” Kevin’s design is still in concept stage so information about the winning design is under wraps for now, but Clark did have this advice for those who were planning on entering: “Think revolution not evolution.”

The Lovehoney team will consider all designs submitted to them, from high tech computer-generated designs to 3D models, and even a scribble on a Post-It note. What are you waiting for? For more information about entering and the competition’s terms and conditions, visit: www.lovehoney.com/design-a-sex-toy/ The competition is running on Lovehoney’s UK, US and Australian websites.

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MOVERS & SHAKERS

Promote yourself and your new staff here. Send a photo and a short introduction to editorial@synergymag.com.au

CARMEN MILLER-BRANCH LIBERATOR

LEWIS ADAMS TOPCO SALES

Liberator Hires Key Account Manager

Industry vet joins Topco Sales

Liberator, Inc., the manufacturer of Liberator®, a leading brand in the sexual wellness category, has announced the addition of Carmen MillerBranch as Key Account Manager.

Adult industry sales pro Lewis Adams told XBIZ he has joined Topco Sales, where he’ll focus on e-commerce and private-label customers as well as new business development.

“We are truly excited about Carmen’s decision to join our team,” Liberator CEO Louis Friedman said. “Her extensive experience as a marketing and sales executive for Fortune 500 casinos makes her the ideal person to take Liberator to the next level. We trust that her experience will facilitate innovative ways for us to reach new markets and provide substantial support to our retail partners.”

Adams arrives at Topco with 15 years of experience in several areas of adult entertainment. He began to build his profile as Director of Marketing and Promotions for Hustler, helping turn the company’s cache of magazines into a successful video line. He has also held executive sales positions at Jill Kelly Productions, Red Light District and most recently Pulse Distribution. “I’ve learned a lot about sales and relationships in this industry over the past 15 years, especially at Pulse Distribution these past eight years,” Adams said Wednesday. “It was a hard decision but I felt the timing was right in my life to make a change. I worked with some amazing studios and great customers, many of which I consider friends. I’m a very lucky man.”

Miller-Branch formerly owned an established promotional company and joins Liberator with more than 15 years experience marketing and selling promotional and guest amenity products within the U.S. and Southeast Asian markets. Her proven track record of B2B sales, brand development, and generating new business, has afforded Miller-Branch the opportunity to develop strategic relationships with C-level executives and upperlevel management teams. Her creative marketing initiatives, along with her ability to increase product demand, makes her a valuable asset to Liberator. In her new role, Miller-Branch will be charged with managing and growing existing business for Liberator and Tenga brands, as well as, developing relationships with new and burgeoning markets. “I am thrilled to join the Liberator team,” Miller-Branch said. “It’s an honor to work with such an established company, and I look forward to contributing my extensive knowledge and experience to further develop the brand’s reach and growth.” According to Liberator, Miller-Branch will be a key member of the Liberator marketing team, and she will be responsible for brand positioning, product expansion, and building relationships with the current and new retail partners. Carmen Miller-Branch can be reached via email carmen@liberator.com

PETER GOPPELSROEDER JOYDIVISION Peter Goppelsoeder becomes new Sales Manager.

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Michael Siegal, COO of Topco, said, “We are excited to have Lewis on board. He has a great track record in the industry and we are confident he is a great choice to introduce all of the new products we are currently working on.” Adams said he was already working on a couple special projects for Topco. “They have some of the best-selling products available today, most notably their Cyberskin,“ he added. “We have some new, mind-blowing toys coming out and our warehouse is filling orders at top speed. I’m very excited and grateful to be part of the Topco renaissance.” Recently, Topco moulded the private parts of newly crowned Penthouse Pet of the Year, Layla Sin, for an upcoming signature toy. “Luckily our in-house artist Kevin stepped up because no one wanted to go in there and take pictures of the process, but he got some great shots,” Adams said with tongue in cheek. Topco Sales was established in 1972 and has recently moved into its new facility in Simi Valley. Adams documented his unique experiences in the adult industry in his autobiography “The Summer I Got Tall.” He can be reached at lewis.adams@topcosales.us

Peter Goppelsroeder will be the new sales manager of JOYDIVISION international AG, aiming to implement its global sales strategy in a professional capacity. Before joining JOYDIVISION, Peter Goppelsroeder worked for the Nestlé group. He has more than 14 years of international experience from his work in Scandinavia, Brazil and the USA. “We have decided to appoint someone new for this strategic position. As a manufacturer, we make it our priority to support the retail sector in the best way possible. The optimization of our sales department will allow us to improve even further in the future and Peter professional experience and expertise are very valuable for our global expansion”, states Oliver Redschlag CEO.

CLAUDIA & RICK SHOTS Shots presents the latest members of their ever expanding design team

Claudia (far left on the photo) has great experience in expo stands and has been working for years in the packaging industry. Rick (far right on the photo) has a lot of international experience working for an Asian based office as well as in the designing of packaging for such items as wave boards and children’s toys. They are the new pearls in the crown of the Shots design team and, after an intensive course of six months, have now become fully-fledged members. A big task lies ahead of them designing new products, new packaging, a new 2015/2016 catalogue including a new website and a new expo stand! Since 2005 the Shots design team has been winning the award for “best marketing” or “best design” year after year! An impressive success story of 11 years with 11 new and exciting brands that have been introduced to the market. “We are absolutely delighted with the expansion of our design team and all the new developments that this will bring. So be on the lookout for ‘Camp Shots’ and don´t miss a thing!” says Oscar Heijnen.

If you would like your company listed here, please contact us at editorial@synergymag.com.au

AAPD Adelaide SA Tel (08) 8244 5558 www.aapd.com.au

Lingerie Logistics Melbourne Vic Tel 1300 556 194 www.joiedevie.com.au

SLS Specialty Australia Melbourne, VIC www.slsspecialty.com

Calvista Australia Pty Ltd Melbourne Vic Tel 1800 012 221 www.calvista.com.au

LonBrook Pty Ltd Melbourne, Vic, Tel 03 9544 4800 www.lonbrook.com

Sugar and Sas Melbourne Vic Tel 0417 341 643 www.sugarandsas.com

Claredale Distributors Pty Ltd Melbourne Vic Tel (03) 9818 7736 www.claredale.com.au

Next to Nothing Sydney NSW Tel (02) 8213 0694 www.ntnaust.com.au

The Love Group Indooroopilly, QLD, Tel (07) 3846 6924 www.thelovegroup.com.au

Fleshlight Australia Ormeo, QLD, Tel (07) 3493 0171 www.fleshlight.com

Novel Creations Pty Ltd Melbourne Vic Tel 0403 379 375 www.novelcreationsptyltd.com

Two Ducks Distribution Adelaide, SA, Tel 0439 99 88 99 www.twoducks.com.au

Fun Division Paddington, NSW, Tel 0416 875 908 www.fundivision.com.au

Picone Group Australasia Pty Ltd Nerang QLD Tel 1800 002 425 www.picone.com.au

Windsor Wholesale Melbourne Vic Tel (03) 9464 3622 www.windsorwholesale.com.au

Lelo Oceania Pty Ltd Brookvale NSW, Tel 0 417 409 596 www.lelo.com

Sensuous Paradise Point QLD, Tel (07) 5577 3590 www.sensuous.com.au

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What does a typical day at D.VICE look like? Currently I have a fair amount of input into the D.VICE websites as we have recently launched new sites and there is plenty of room to play and add new content etc. We have incoming stock from international suppliers as well as ordering and then working with the marketing team on upcoming events and promotions or having skype meetings with staff and checking over sales etc. I do a lot of writing for the blogs and answer customer questions, this keeps me in touch with the customer experience as I am not working in the stores.

What are some of the best things D.VICE has done?

VITAL STATS D.VICE - The toy shop for grown ups Founded by: Wendy Lee Established: 2003 In Australia and 1998 in New Zealand Head Office: Wellington NZ How many staff: 20+ 3 in Australia Stores: Melbourne, Auckland & Wellington New Zealand Website URL: www.dvice.com.au www.dvice.co.nz

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We have a good reputation in Australasia as a good sex toy company operator with the D.VICE brand a mark of quality products, friendly knowledgeable staff and accurate and free information. A lot of people are not aware that D.VICE. made products are actually made by D.VICE in our factory in Wellington NZ and not simply rebadged mass produced products like many other major brands. We are lucky to attract staff who are committed to the brand and who love working for D.VICE.

What have been some of the best moments at D.VICE? Sometimes it is the little things such as helping an 80 year old woman buy her first vibrator over the phone or working with a gentleman with Erectile Dysfunction after prostate surgery to regain his sexual confidence and then there are the bigger things such as being interview on 20/20 https://www.youtube.com/ watch?v=M3jqLfsBr_I which was fabulous fun.

Ema & I were invited by Penguin to write a sex advice book called D.VICE Advice based on real sex questions that customers have asked over the years. It was challenging and fun. This has been published and is still selling steadily. We would like to write a similar style of book for teenagers and young adults.

What are a few of the key variables in order of importance to ensure the best chance of success in adult retail? 1. 2.

3.

4.

5.

A great team of staff who are well trained and supported A positive attitude to sex and sexuality and a philosophy that staff and customers believe in Trustworthy, reliable and honest business practices so those customers trust your company and develop loyalty. A safe and welcoming environment for customers to shop in. A good product range of safe, fun and reliable products, whatever your target market is. A good online presence to back up in-store.

What makes a great store location? We find that being somewhere with good foot traffic and visibility but not in a too highly visible area, ie not next to or opposite a cafÊ, there is still a fear factor where customers don’t want to be seen going into or coming out of a sex shop- particularly by someone they know.

Does D.VICE target a specific customer demographic? Our main customer base is lesbian, transgender and heterosexual couples in new and long term relationships, also single women and men, generally in the 25-55 age group. As we make a range of products for the LGBT community and have had good support particularly from lesbian and transgendered FTM customers.

What makes a great adult retail staff member? Adult retail staff need to be friendly and confident and approachable. Above all they need to be good listeners to really hear what customers are asking for and be able to help customers find the right sex gear for them. Staff need to feel valued and respected and we strive to provide an open and trusting workplace for our teams.

What do staff most love about their jobs ? D.VICE retail is very rewarding, the team in all the stores and at parties feel like they are making a real difference in the lives of their customers. They get mainly very positive feedback from customers and we often receive emails from customers thanking the staff and for the help and support they have given. We encourage team members to submit writing if they have a special interest area that we can post on our blog, as there can be down times on retail and it is good for staff to be stimulated mentally in store as well.

What do staff most often complain about? We don’t get a lot of staff complaints, retail can be a bit boring when it is quiet so we try to ensure the staff have other activities to keep them stimulated such as writing articles or researching products.

How often would you change a store layout or re-merchandise? Each month, as we run specials, some of the stock is changed about. As the store is relatively open to view from the street we are careful that the viewable part of the store is very restrained with no phallic shaped items available to view, so that does limit a little how much the store can be changed around and we need to be careful with shop window displays as well. As new stock

arrives displays promoting those are developed which can be as often as weekly.

How important is new product or product selection in a store? D.VICE has a large number of repeat customers, so having new products that meet all the criteria of performance, quality materials, reliability and good warranty periods. We like to be sure of products so that what we sell customers will do what it claims, and keep the selection current and interesting so customers keep coming back.

What trends have you observed in adult pleasure products? We have been in the industry since 1998 and sex toys have change a lot over that time. Right from the beginning we were making 100% silicone dildos and butt plugs, free range leather harnesses and quality toys. Back then most sex toys were made from latex or unknown materials. The big improvements have been in skin friendly, phthalate free materials and from phallic looking, noisy battery operated toys to gorgeous, designed, rechargeable and low noise sex toys that are pleasurable to look at and use. Mobile phone technology has really helped as well and sex toys are desirable and considered mainstream which is great.

How does D.VICE keep informed about adult pleasure products? We listen to our customers and staff, read up on blogs and check out supplier web catalogues, with so much available we do some checking on blogs to see what feedback there is as we have be burnt by ordering untried product from reputable manufacturers where the product was not ready for market. We take a lot more care now even with quality sex toy makers such as We-Vibe and Lelo.

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What makes a successful product? A successful product matches a need, is appealing in size, shape, power, noise and ease of use. It does what it claims to and the majority of people can use it with ease. It needs to look, feel, sound and smell good! A product that is a bit intriguing is good as it generates interest. The more versatile a product is the better, so if it can be used by both women and men, or used in a number of different ways and especially if couples can use it together, it has a good chance of being successful. Technological advances and great toys like the We-Vibe 4 Plus have raised customer expectations and a toy must be rechargeable, made with skin friendly materials and have good warranties to even be considered by our customer base.

What have been some of your best selling items of all time ? From the D.VICE range the Groover and Hipster leather strap-on harnesses. Because we make them in a range of sizes from Australasian women’s size 6 to size 24 as our standards, many women and men who could not normally use a strap-on have been able to play this way. Also the Toa and Boss silicone dildos are top sellers. The Tantus Feeldoes and Fun Factory Share range has been a good match for the D.VICE Strap-on harnesses. Vibrators; the We-Vibe – now 4 Plus, but from the release of the We-Vibe 1 has been a great performer as has the Lelo Mona 2 and Gigi 2. Purr Clitoral Arousal Gel is our star performing arousal gel for women and we have been selling this for over 10 years.

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If we look at your adult retail business 5 years ago versus now, what changes did you see and how have you responded to them? Customers have become much better informed and expect more from their sex toys than 5 years ago. We find people are prepared to spend more on a product knowing that it will bring them a lot of pleasure and last. Over time we have eliminated all but the best battery operated toys. We have upped our own product range, introducing more in the Bondage range as trends such as the Fifty Shades of Grey books/movie have made bondage more mainstream and acceptable. The online presence has been a big change, more people shopping online as well as more competition, so we have had to improve our website and service to meet these demands.

How do you view the trend toward online shopping and the changing role of the physical shops? We find that many of our customers who live close to a store will look online and then come into a store to touch and feel the toys, they want to have the full experience that in-store service offers. Likewise visitors to the store may be from out of town and having established what we are about, they have the trust and confidence to repeat purchase online. However without a doubt the overall trend is to more online shopping and this does mean that there will be fewer operators with physical shops.

How is D.VICE responding to the rise in ecommerce sales? We have recently rebuilt our websites to take account of the technology that customers are using – to offer a better user experience. Mobile responsive, a more intuitive and easy to navigate site with bigger images and video. We have focused more on the visual appeal of the website and good accessible content on the blog, such as D.VICE sex podcasts as well as D.VICE Advice Q&A - as well as the D.VICE Magazine. And

we run a very active social media looking at current sex related issues and promoting that through various channels Facebook, Twitter etc. We see online as a stand-alone income stream as it has nationwide and worldwide appeal and a great support for bricks and mortar stores, as customers have the ease of shopping online once they have had an in-store experience.

How would you view the market for adult pleasure product in Australia, in general? Are there any challenges particular to operating in Australia? Australians are becoming increasingly open to sex toys and shows such as Sexpo are a great

way of showcasing what is now and different. There are some pretty crazy censorship laws that are out of step with the reality of the times with anybody able to download pornography yet we are not easily able to sell educational DVD’s etc. I think there is a place for respecting the rights of consenting adults to make their own choices around sex and access to sex gear in Australia and modernising the censorship laws.

What advice could you give someone intending to start in adult retail today? There are a lot of operators, particularly online in Australia so there is fierce competition, often around price. Someone will always be able to sell

something cheaper than you can, so you need to have a unique offering that will appeal to a loyal audience. We are fortunate in having the D.VICE product range that we only sell to selected customers and a good reputation for quality and service. After 16 years in the adult industry Ema & I are ready to hand over the reins and sell the D.VICE to a new operator who can bring a different set of eyes and skills to the business. With the business operating mainly in the Cloud it can be managed from anywhere in the world. So if there is a keen starter for a quality sex toy company in Australia and/or New Zealand, get in touch!

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CALIFORNIA EXOTIC NOVELTIES AND SUSAN COLVIN, 21 YEARS STRONG AND INNOVATING The story begins in the early 1990’s when Susan Colvin, then General Manager for the distribution company CPLC and Video Team, had a different vision for a small novelty branch of the company, Swedish Erotica. During a time when video dominated the market and sex toys were mostly an afterthought, she saw a world of better quality toys that spoke to the consumer. Relegated to the back of the store and intended to be purchased by only male customers, 24

sex toys weren’t considered nearly as important as they are today. Vibrators were made of hard plastic, with only two color choices, ivory or black. The motors were loud, unruly and undependable; often times, the wires on many rabbit-style vibes would easily pull out. Generally the products were poor quality and would break easily. Similar to many of the other products of its time, the original Swedish Erotica boxes were plain,

modest and uninspired. Red and yellow with a flimsy window box, Swedish Erotica’s packaging was basic and unimaginative. None of this made sense to Susan, a visionary woman that loves art as much as she loves animals. She saw so much potential in the market. “I wanted to make packaging with personality; to create toys that were reliable, quiet, more powerful, and with wires that didn’t easily slip out. I knew the market was ripe for

something better, and I wanted to make that happen” says Colvin. When CPLC disbanded in 1994, Susan bought Swedish Erotica inspired by her vision for something different. Desiring to distance herself from the hard-core video market, she changed the name to California Exotic Novelties (often referred to as “CalExotics”). In 1994, California Exotic Novelties opened on the corner of Halldale and Adams Streets in Los Angeles.

“I wanted to make packaging with personality; to create toys that were reliable, quiet, more powerful, and with wires that didn’t easily slip out. I knew the market was ripe for something better, and I wanted to make that happen.” says Colvin. Right from the start, this familylike, collaborative environment did things differently. After six months, the company outgrew that location and moved to the quiet community of Chino, where it eventually expanded to

three buildings, encompassing over 200,000 square feet. With a team of all-women product developers, and a keen understanding of what it meant to market products to women and couples, CalExotics introduced many groundbreaking innovations to the industry. For

example, photo shoots were held for catalogs and marketing material, and the art was only graphic when it needed to be. Vibrant colors such as pink and purple, which are the most popular colors today, were first introduced by CalExotics. Simple concepts like

these would set the stage for a long list of industry firsts for the company. Jackie White, an original employee, who today is the company’s Vice President of Sales, says, “The goal for California Exotic Novelties was 25

to create a company that was in-tune with, and created products for, women, men, and couples. Then, as now, we want to create something for everyone!” In 1994, many thought it was crazy to cater to women and couples. Retailers felt that the market couldn’t bear higher price-points that came with quality products with sharper packaging. It was

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common to hear store owners say things like, “We have three plastic vibes in two styles. That’s more than enough! Why would we need more colors or styles?” Susan and her team at CalExotics quickly proved otherwise. Today, California Exotics Novelties is the world’s most respected pleasure product manufacturer. The company offers the widest selection of adult

pleasure products with 60 individual collections. Popular lines include: Apollo, Body & Soul, Coco Licious, COLT, Dr. Joel Kaplan, Dr. Laura Berman, Embrace, Entice, First Time, Impress, Jack Rabbit, Love Rider, Nipple Play, POSH, Scandal, Shane’s World, Silhouette, Vivid Raw, and more. Success continues to come to California Exotic Novelties, pushing the company to grow into a

new location to support their operations. Mark Jackson, Chief Operating Officer, says “We’ve outgrown the Chino location. The new office and warehouse is located in one large building, which has helped bring all our teams together and further streamline our operations.”

When you win, we win. The company has enlarged its offering of retailer support tools, including customizable visual merchandising plans, store signage, point-of-purchase displays, product videos and shareable social media content through Club CalExotics.

CalExotics continues to make enhancements with products and marketing to support its motto:

California Exotic Novelties heralded in a new era of adult toys, creating an entirely new category.

Much of the industry has grown with CalExotics, from manufacturer to retailer. Today the industry is projected to be a $15 billion global powerhouse. To find out more about CalExotics, go to www.CalExotics.com. Join the most popular online sexual wellness community on the internet by visiting www.ClubCalExotics.com.

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DOC JOHNSON

Doc Johnson was founded in 1976. After living in Europe, Doc Johnson Founder & CEO, Ron Braverman, realized that adult toys had a huge demographic there and worked to make Doc Johnson, America’s most imminent producer of adult pleasure products. His mission was to create the most superior products on the market, while maintaining a solid culture of integrity and forthrightness. Keeping manufacturing in America and keeping Americans employed has always been extremely important to him, as a way of supporting the economy and the local community. Since then, the Doc Johnson brand has grown and evolved. Doc Johnson started with a handful of employees and now has a team of over 500 people in the factory and offices in North Hollywood, California. The adult novelty industry has grown and evolved, but one theme that has remained constant at Doc Johnson is the strong commitment to American manufacturing.

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Today Doc Johnson is the largest adult toy manufacturing company with a facility that encompasses over eight acres with departments on-site to handle everything from conception to shipping. The majority of the products are produced in America and the company strives to create the most high-quality, realistic and creative products on the market. Doc Johnson continues to make strides in advancement.

HERE ARE A FEW OF THE MOST MEMORABLE MILESTONES: 1978

John Holmes molded and his pump released

1980

Doc Johnson releases world’s first porn-star-molded masturbator – Ginger Lynn and Barbara Dare

1992

Julie Ashton toy line

1993

Doc Johnson develops and releases world’s first Pocket Rocket

1995

First Vivid products released

2002

Jenna Jameson signs with Doc Johnson for exclusive toy deal

2010

Doc Johnson expands factory to include 100% Health Grade Silicone Department

2011

Doc Johnson workforce climbs to over 500 employees.

2012

Doc Johnson is the first in this industry to implement a merchandising program based around wall skins

2012

James Deen signs exclusive toy deal with Doc Johnson.

2014

Doc Johnson became “Cruelty Free” PETA certified for all cosmetic products

There are current trends in the pleasure product industry that are game-changing, and one of the most important macro trends going into 2015 is transparency. At a time when customers have more information than ever before available at their fingertips, brands that are transparent, win. Today’s customers want to know what is going into their products. They want to know what regulations we are accountable to. They will spend more for authenticity and safety. It happened in the food industry and it’s happening in the pleasure product industry now. Doc Johnson is ahead of the curve by preempting the transparency trend with a large selection of Health Grade Silicone products, and progressively becoming PETA certified. Doc Johnson’s on-site laboratory technicians are always on the hunt for the latest and best ingredients and materials available. This is an exciting time in the pleasure products industry due to the continued growth and expansion. Industry innovations involving 3-D printing, virtual reality and Bluetooth-controlled toys that are already being planned. It will be fascinating to see where this industry goes next. And you can bet that Doc Johnson will continue to be a visible leader in this industry.

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Fleshlight Distribution Australia is quite new, how is it linked to Fleshlight USA and how did this come about? We were approached by Fleshlight USA to operate their new facility in Australia as we had originally started the branding of Fleshlight Australia back in 2006 when we first launched our former reseller Fleshlight Business. Steve could see 30

what we had done for his branding the Trademark and the dedication we had to the products, so to them, we were the most obvious choice for their Australian distribution and retail.

What influenced the decision to establish the base in Queensland? The establishment of our facility in QLD came down to two main reasons, landing costs of our

inventory and that Jason our General Manager resides there with his family. I (Lisa) made the tough decision to leave my family behind in Adelaide and relocate to the Gold Coast for my role as Wholesale Manager.

and wholesale distribution on the Fleshlight Branded products with local shipping costs, and to monitor and combat the ever increasing ‘fakes’ marketed throughout Australia and the Oceanic Region.

What is the main role or goals of Fleshlight Australia?

How do you view the Australian market? What sales channels are you targeting and how?

To build Brand Awareness, providing quality mail order service

The Australian market has large room for growth and one of the

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key factors in why Fleshlight US had started to look at setting up their own distribution facility here. We work with adult exhibitions, print advertising, social media and other various channels where sponsorship opportunities and the like present themselves, to bring this product back into the spotlight where it belongs.

Fleshlight has a wide range of products, what

sort of facilities do you have to enhance or assist your operation? With the range of products we have available to stores and directly to consumers, we’ve already had to expand our operations to a larger facility in the first 12 months of operations. We now have a facility that can accommodate this growth. We also have a full team of developers and graphic designers in

both the US and EU that support all on going marketing and promotions, which gives us more resources to offer store owners.

What are your top selling items?

towards the Fleshlight Girl range selling better than any other range. In particular, the Digital Playground girls and now also our very own Australian Pornstar Angela White in just the short time she has been a Fleshlight Girl.

As always the Stamina Training Unit is the #1 seller, with the Pink lady original and vortex being a close second and third, but now with the availability of a larger range to stores we’re noticing more trends

The Flight Pilot is another great seller, due to its more compact travel size and discreteness along with the addition of several new and exciting accessories that are now more readily available for Fleshlights, 31

there is always something that moves into the top sellers lists daily.

How does Fleshlight differentiate itself from other masturbators in a saturate masturbator market? To begin with Fleshlight is a ‘sex toy’, not just a masturbator, so it is especially designed to have sex with and is widely used in sex coaching arenas helping men to re-train themselves to learning new sexual techniques and increase stamina to take into their real-life sexual behaviours. The extremely pliable and lifelike patented Superskin® material when warmed gives the user the unbelievlable feeling that they are about to penetrate the real thing. As a high quality sex toy, it is a replacement for the hand, not the real thing!

Do you have any tips for retailers in terms of displaying your items instore? Make the range prominent, customers know what they’re looking for when they come in for a Fleshlight. If the stores have a section dedicated to just Fleshlight products and have a reasonable sized display of them, customers will pin point that and zero in. Having a staff member who owns a Fleshlight and uses it regularly is also something customers will see as a passion and belief behind a product they are pitching to you. Know your product!

What proportion of Fleshlight sales do you think are sold in brick and mortar stores vs online sales? Being that Fleshlight is an Online Retail outlet first and a distributor second, the online sales would have a larger impact on this volume. We do have quiet an extensive brick and mortar customer base though which is ever increasing.

What sort of support can you supply to brick and mortar stores and online retailers?

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Take advantage of our marketing tools like the Point of Sale display and the point of purchase displays. We also have a range of posters available and always have some of the super skin samples to let the customers feel the material. We also offer a free sample/s to stores for display upon request, which we encourage stores to ask for. Even if you just want to grab some to do reviews for your websites. Our ten years + experience with this product means we can also offer some training on the product on how best to display, offer ideas for use and more to help the customer get the most out of his Fleshlight experience.

How do you promote or create awareness for your brand and communicate new items/programs? Again the adult exhibitions and social media are our biggest way to do this. Along with the use of our regular newsletters that go out to stores and consumers.

What can we expect to see in the future from Fleshlight and Fleshlight Australia? Fleshlight’s research and development department are constantly working towards new products and ideas, so there will always be something new coming forward. Without giving anything specific away, we have 4 new product ranges due to come out between now and Xmas.

ANGELA WHITE & TORI BLACK

PRESENTING AT SEXPO 2015 Wholesale Manager - Lisa Martlew Local: (07) 3493 0171 | International: +61 734 930 171 | Mobile: +61 412 930 759 lisa.martlew@fleshlight.com | www.fleshlightdistribution.com

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VITAL STATS U4Ria – The Adult Healthy Lifestyl e Shop Founded by: Benson Goh & Lincoln Chua Established: August 2000 Head Office: Singapore How many staff: 10 Stores: Three brick & mortar stores Website URL: www.u4ria.com.sg www.femmefatale.com.sg

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How did U4Ria first start? Back in Year 2000, topics about bedroom activities and adult toys were still taboo in Singapore, few would openly discussed their inadequacies or fantasies! We knew that there was a genuine need for adult toys to aid couples in achieving better sex lives and improve their relationships. So, it was no longer a want but a need, and we wanted to be the instigator and the trail-blazer!

What sort of stores and locations do you have and why? We started a brick & mortar store at the heart of Orchard Road, a famous shopping strip in Singapore. We have carefully chosen to be off the street level, on the second floor, so as to provide maximum privacy for customers. Huge attention on street level is not necessary good for customers who prefer no preying eyes. Our first store at Midpoint Orchard is also opposite the Somerset mass rapid train (MRT) station, and right in front of a bus-stop. It is a very convenient location, especially for tourists from South-East Asia.

What does a typical day at U4Ria look like? A typical day at U4Ria starts off even before the door opens at 11am. We start packing online orders (mainly from the early hours after midnight), housekeeping and replenishing stock. We get ready by reading up new product reviews, feedback. Whenever we have walk-in customers, that’s when the fun starts, as we like to engage customers in small talk, find out about their issues, likes and dislikes, first-timer or experienced customers.

What are a few of the key variables in order of importance to ensure the best chance of success in adult retail? 1) Customer service – Good customer service requires our staff to be knowledgeable about our range of products. Being patient, proactive and having a good listening ear are the essential ingredients of good customer service. Unlike online stores, retail staff can give advice and dispel doubts for walk-in customers. 2) Wide range of products – We would like to think that we are just like the Walmart of adult toys. We have over 9000 products, from as low as S$16.00 for a simple one-speed vibrator to a few hundred dollars for a luxury vibrator. From the most ordinary adult novelty to the most outrageous BDSM toy. 3) Dedicated and motivated staff – Having dedicated and motivated staff, will naturally translate to a positive experience for customers, even for the most demanding customers. 4) Good support from suppliers – Suppliers who have been giving us good support play a big part in our ability to give customers the latest play toys available.

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We encourage our staff to read up on product information and reviews. In addition, we also have variable performance incentive to motivate our staff not only to sell, but to match the right products with the needs of customers.

What makes a great adult retail staff member? Being energetic, sociable, ability to understand what exactly does the customer need, and with a touch of humour to defuse potentially awkward moments.

How do you find new staff? We advertise the opening online and on classified ads in newspapers.

What do staff most love about their jobs at U4Ria?

What makes a great store location in your country? In Singapore, being at a discreet location rather than being highly visible is important. As the majority of the customers are still quite shy, we have to be away from the shopping crowd. Yet at the same time, the store must be easily accessible by public transport.

Does U4Ria target a specific customer demographic? How would you define your customer base? Which regions or countries do you sell to? Our customer base would be mainly working adults from all walks of life, across gender, sexuality and races. We also sell to nearby South-East Asia countries, and as far as the Middle-East countries.

How do you ensure your sales staff are educated on the products they sell are and motivated to sell? 36

While we pay above market average, the most important thing is that they are very satisfied when customers return to thank them on their recommendations and have improved their sex lives tremendously!

How often would U4Ria change a store layout or re-merchandise?

More luxury toys; and customers are more internet savvy. Thus requiring staff to upgrade themselves continuously.

What are some of the best things U4Ria has done? That we were ready and well placed to serve customers who were and are new to BDSM toys when the movie - Fifty Shades of Grey came to town. Even customers from Malaysia and Indonesia come to us for our huge selection! Be it Japanese Shibari or electrosex products!

What have been some of the best moments at U4Ria? Being recognized as the one-stop shop in Singapore.

How does U4Ria keep informed about adult pleasure products? From Synergy Mag Australia! Also by attending tradeshows and meeting up with suppliers.

What makes a successful product? Good design, attractive packaging, good material, durable mechanism with a discreet drawstring pouch!

About once in two to three months.

What proportion of your stock or sales is new product versus existing stock that you continually re-order? 30% vs 70%

What trends has U4Ria observed in adult pleasure products? Moving towards interactive sex toys for couples who are far apart, harnessing the latest technology.

If we look at your adult retail business 5 years ago versus now, what changes do you see and how have you responded to them?

What have been some of the best selling items of all time for U4Ria? We-vibe 4 Plus, Rocks-Off bullets, realistic replicas of Japanese AV Pornstars, and bondage toys inspired by Shades of Grey.

Have you observed a trend toward luxury or premium product and where do you see that going? Yes we certainly see that trend extending into the future. Like designer handbags, more and more renowned brands will expand in their luxury toy category, people may want a ‘Birkin’ vibrator sooner!

FOCUS

How do you view the trend toward online shopping and the changing role of the physical shops?

Are there any challenges, legal or otherwise, particular to operating in Singapore versus Australia?

Unlike bigger countries like USA and Australia, Singapore is a tiny dot on the world map, you could zip from east to west in less than an hour. So coming out to feel the vibration, touch the surface and hold it in the hands are the deciding factors. Therefore, more people will use online stores to find out the details about a particular product, but will still make a trip to the physical store to see and feel the real McCoy.

Porn, nudity, videos, magazines are still not permitted.

How is U4Ria responding to the rise in ecommerce sales? We have a web developer and a team of tech savvy staff to manage our ecommerce sales and do social network marketing.

What advice could you give someone intending to start in adult retail today? Go get a real job if you want to have quality family time, TGIF, watch movies or go fishing or golfing on weekends, have a beer after 5pm, or go for a week long vacation. The short answer is- be prepared to give up lots and lots of your leisure time. Which means working on weekends and public holidays. If you really want to start a business, buy mine! LOL!

What are the characteristics of the market for adult pleasure product in Singapore? Female customers are bolder now, asking more pertinent questions and willing to spend good money for a good piece. Many are willing to try mild BDSM products, fantasy costumes and sexy lingerie. The LGBT community is also coming out of the closets and seek out pleasure products suitable to their needs. More mature customers are catching up with lost time and into the swing of adult toys too! 37

t e g or F r e v e You'll N ! h s u r C t s Your Fir

Affordable Luxury! • 10 Powerful Vibration Patterns • Multi-Function • Waterproof • GREAT Price Points! 38

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USB Mega Bullet Small in size Big on thrills.

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USB Super Stroker

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39

focus

Magic Silk entered the scene in 1992, and had an immediate and dramatic impact on the intimate apparel industry. Since then, it has steadily grown in stature and become one of the most recognizable and respected brands in the business. Magic Silk were recently honoured at the Xbiz Awards in January, receiving the award for the Lingerie Company of the year. Magic Silk is the sister company to Male Power, a venerable name in men’s underwear since the 1970s. Male Power was the brainchild of Sam Baker, who began designing and manufacturing products in his factory in 1974. Since Sam’s retirement, his son Jeffrey Baker has expanded the company and also went on to establish Magic Silk, moving both companies to the same building in 1999. Based in Hauppauge, NY, USA, Magic Silk has 33

40

employees with approximately 1,000 SKUs under Magic Silk and approximately 2,000 SKUs under Male Power. Under brand names such as Exposed, Lust, Cheap thrills and more, Magic Silk and Male Power offer a broad array of products including underwear and lingerie, dancewear, partywear, costumes, fantasywear and fetish. While the garments have many different textures and designs that cater to a wide variety of tastes, all share certain characteristics that are intrinsic to the company. When a consumer purchases a Male Power or Magic Silk product, they know that it will offer cutting edge fashion and design, superb fit to emphasize the bodily contours, incredibly soft comfort and

stretchability, high quality and durability plus tremendous value. But the companies are much more than their products. They hold to a philosophy of business that emphasizes complete customer appreciation and satisfaction. Jeffrey Baker’s credo has been that “our success is built on your success.” Mindful of this, Male Power and Magic Silk offer world class packaging and promotional materials to ensure maximum visibility and sales. They provide polite and helpful customer service from their experienced, well-informed and capable staff. And they promise lightning fast shipping so that the merchandise will be there when it’s needed. Garments from the two companies are available worldwide, and many, in fact,

reflect a distinctly European design influence. The Silk Knit line from Magic Silk is an ultra-sexy collection of underwear and loungewear, available in eleven styles and three bold colors: Black, Red and Cobalt. In the company’s grand tradition, it combines trendy style, great fit and exceptional comfort, at a very reasonable cost to the consumer. Many dazzling new collections are being released every season. The creative minds at Magic Silk and Male Power never rest, providing top selling products that deliver complete customer satisfaction. Visit their websites at www.magicsilk.com and www. malepower.com to view the entire range.

41

me

MICHELLE TURNER 12 years with HGC Administrative Services, Melbourne Club X and Twisted Toys - Store Manager, Club X Sexpos and currently Manager Vaporfresh Website

When and how did you get into your current business?

The most significant influence in my working career was/is

Living in Bendigo, I needed an employment change and spread my resume across the town. I remember standing outside the Club X store, shrugging my shoulders, and thinking, why not? In 2003 I was employed as a casual staff member. Shortly after I moved back to Melbourne I worked at multiple Club X locations leading into managing a variety of the stores including the new concept store “Twisted Toys”.

Everyone around me. The Adult industry is such an (possibly unexpected) amazing assortment of staff managers, reps, wholesalers and general people that make working so much more ‘colourful’ than so many other industries!

A typical day Every location has its own ‘typical day’. It’s funny how the customer demographic changes from store to store whether it be because of its services, its discreet entry or the staff working there. I don’t think I have ever classed any day as ‘typical’ in the industry….I was always ready for the unexpected, and certainly learnt you can’t stereotype. I started to realise, ‘T-shirts to business suits, 18yo-118yo’. If you stopped & relaxed, and thought it may have been a ‘typical’ day…..a customer would throw you a ‘curve ball’ with that unexpected question or story! Oh, the customers LOVE to tell you stories!!!

I’m most proud of Managing the Twisted Toys store & maintaining a great atmosphere where customers loved to come back to shop, and regularly told us that, and brought their friends!

One of the most memorable moments was Every Sexpo! Working with an awesome crew of Club X staff from across Australia, all the other Sexpo exhibitors and meeting an assortment of shoppers from ALL walks of life across Australia! And drinks at the end of a 14hour day, every day, for 5 days, usually comes with many memorable moments that come with the rules, “what happens at Sexpo, stays at Sexpo!” Sorry! Lol!

Last book I read Um *giggle*, honestly, - ‘Thomas the Tanks story collection, ’- I still have a few more to get through though! All the books I read are for my toddler these days!

42

Favourite movie/TV show I was a latecomer to Breaking Bad and ended up watching the whole series one after the other becoming very addicted.

What would most people not know about me Um, not much! I have a pretty big mouth and am pretty transparent, what you see (or hear) is what you get!

My favourite place Home. My place, my rules, my track suit pants…… Perfect!

What I like best about my job Laughing. Over 12 years I have become great friends with many that I work around and love being able to enjoy what I do.

If I could change one thing My ability, position and power to be able to change things that would be normally considered impossible to change. Although, I think that might be cheating, like wishing for more wishes?

couples : pleasure for two

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◆ Vibrating Stroker ◆ Soft CyberSkin® material is phthalate free ◆ Plastic D-ring lets you hang me anywhere ◆ Waterproof for fun in the shower ◆ Uses 1-AAA battery (not included) ◆ Remove from plastic case to clean

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ILS Spring 2015

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The Vegas March/April 2015 ILS Show leans to the very sexy and adult, although there are also lines offering daywear, intimate apparel, sleepwear and loungewear. The show also features dancewear, clubwear, swimwear, sexy shoes, hosiery and associated items plus adult toys, novelties, lubricants and accessories.

47

48

Images courtesy of hewburney.com 49

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51

Reviews

Jeff Stryker Realistic Dildo Doc Johnson

Ina Wave LELO

Mia More, journalist and reviewer, cliterati.co.uk

Mia More, journalist and reviewer, cliterati.co.uk

I think I’m in love with Doc Johnson’s Jeff Stryker Realistic Dildo. Yes, I know it’s an inanimate object that won’t love me back, but what with the perpetual retro-cool trend, surely it’s OK to worship a ten inch rubber cock from the ‘80s?

Luxury mark Lelo is fast becoming the under-performing offspring of the adult industry – and regretfully so. It’s been downhill ever since designing the outstanding Mona 2. After relentless disappointing attempts at effective innovation we’ve seen so many damp squabs seemingly rush-released by the brand (Ora, Tiani and Ida – among others) that reviewer faith has been rocked beyond repair. So, when the Mona Wave and Ina Wave arrived, it’s fair to say they were received with trepidation.

It isn’t? Well it should be, because Stryker’s cock is not only an American cult classic, it’s also an image of sex perfection: a magnificent, monstrous 10 inch appendage which would have grown men weeping into their Miller Lites with envy and their bouffant-haired wives weak at the knees – for more than one reason. Lord knows Jeff’s powerful phallus must have brought tears to the eyes of his on-screen co-stars during those heady days, so I genuinely don’t begrudge them that particular porn partner – in fact, my eyes are watering just at the thought of encountering the real deal. Because whether using it anally or vaginally, Doc Johnson’s Jeff Stryker Realistic Dildo is not one for beginners, and is unlikely to be an ideal first toy unless you’re already sure of what suits you – and what suits you is bigger than average. Releasing the beast from its cage was quite something: Mr More was there as I pulled Jeff out of the box, and consequently his chin hit the floor: “I’m not used to feeling inadequate”, was his reverent comment. And I’m not surprised: this dildo was pretty impressive, particularly in girth! I have long fingers, and yet in the universal gesture of ‘OK’, my thumb and forefinger still could barely close around it at its widest seven inch circumference. Shocking stuff. Better yet, since this particular Doc Johnson dildo looks exactly like a real cock, it’s not purple, bright pink or shiny and glittery. Oh no, this immense appendage looks and feels fantastic, just like a true-life phallus (albeit rather bigger than your average Joe’s), complete with veins, textured skin dimples and balls – gorgeous balls you can jiggle at your heart’s content. The Stryker Dildo is also extremely weighty – hardly surprising considering its considerable size. It comes with a storage pouch, a signed picture of Jeff back in his heyday (a fabulously kitsch touch), and a sucker on the base, so that you can stick the dildo onto a bath, bedbase, door, mirror, wherever there’s a suitably smooth surface. Joy!

www.docjohnson.com 52

As with all Lelo items, the Wave range comes packaged in exquisite boxes with a ten-year quality guarantee and one year warranty. The toys’ sensual silicone is smooth and seamless of the high standard we’ve come to expect from Lelo, and the colours are deep and luxurious. The vibrations of the Ina Wave are suitably rumbly and quiet, whilst the rotating finger wags like a disappointing aunt NOISILY. Apparently the internal shaft is supposed ‘to rise and fall like an expert lover’s fingers’, but whilst our own expert lover can go fast or slow, the Ina Wave plods along at a pedestrian speed which is somewhere in-between. Due to the narrow area between the main shaft and the clitoral stimulator, I found the Ina Wave’s predecessor the Ina 2 to be unremittingly uncomfortable – rather like being held in a sharp pincer grip – so we didn’t have high hopes for the Wave version of the toy. Fortunately, the clit stim finger on the Ina Wave is far more flexible than its older sister and immediately more comfortable. Ironically, the best settings of the Ina Wave are those in the more generic rabbit mode that alternate between the two digits: just like the Ina 2 the main shaft of the Wave vibrates before the clit stim buzzes and back again, building up a gratifying rhythm. The vibration and rotating finger patterns are well programmed, and it’s great that you can have one without the other, although when used simultaneously the power of both can feel lessened. With the Ina Wave the internal finger can rotate as well as vibrate, sometimes both at the same time – impressive stuff!

www.lelo.com

10-Function Silicone Love Rider Rippler California Exotic Novelties

Tango We-Vibe

Mia More, journalist and reviewer, cliterati.co.uk

Mia More, journalist and reviewer, cliterati.co.uk

If you’re intrigued by strap-on fun, you may like to try California Exotic Novelties’ 10-Function Silicone Love Rider Rippler. Featuring a vibrating dildo in bold black or unthreatening hot pink silicone attached to a secure black polyurethane harness, it’s a great kit to explore an area of intimacy that’s becoming increasingly commercially viable in the adult industry.

Whilst cool UK brand Rocks Off may be the instinctive go-to for bullet vibrators, they have a worthy adversary in the premium segment with We-Vibe.

Thanks to its polyester lining the harness is comfortable and holds itself nicely in place, and the good-sized dildo is interchangeable with others in the Calex range, rendering this a highly versatile package. Furthermore, of course if you’re not in the mood for a strap-on you can simply use the dildo on its own. The ten functions (vibration, pulsation and escalation) are reasonably powerful and range from the titillating to the robustly persuasive, making it a decent stand-alone vibrator in itself. Then there’s the ever-celebrated “state-of-the-art memory chip” which remembers the function setting of the dildo you were using last time you played with it, and the weight of the dildo itself: satisfyingly firm but pliant, with the welcome heaviness of body-safe silicone. Girl-on-girl aside, the dildo is too big to be used on an anally inexperienced man, and the harness is too small to be worn by a big bloke. However, if he were slim he could wear the harness to DP his female partner without the need to introduce an extra man into the bedroom: forget the politics, just party with your partner! The dildo comes with a sucker on the base, supposedly for handsfree fun, but unfortunately the sucker comes unstuck at the slightest pressure – which is a shame, as otherwise this could have led to the Love Rider receiving a rave review. Likewise, the omission of two AA batteries, which are essential but not included…Come on Calex, it’s not that difficult to add a couple of batteries into a package – is it? On the flipside, a positive aspect well worth mentioning is the Love Rider’s Nickel-Free Alloy ring, which for allergy sufferers like myself is a very thoughtful addition to an entry price-point product. Similarly, the manufacturers have added a loop to the harness to hold the vibrator control pack whilst in use, which is a nice touch. As with many Calex creations you get a lot of bang for your buck, and this is especially true with this unusually adaptable item. Maybe we should give the 10-Function Silicone Love Rider Rippler that winning review after all… www.calexotics.com

In phthalate free, latex and BPA-free body safe plastic with a tapered tip, We-Vibe offer the colour choice of blue and pink. Supplied with the all-important USB charge cable that magnetically clip to its base, and although this connection can be broken fairly easily by mistake it also means you can charge the vibrator from any compatible device, leaving the Tango to sit innocuously alongside your laptop like a discarded lipstick or mobile phone battery booster. And the vibrations? Well, whilst the deep, rumbling lowest setting will be adequate for some, others might find the buzz of the top speed too much in a good way. This means that with its eight vibration modes and the easy one button control ,the Tango has something for everyone, from the ever-so slightly sensitive amongst us to the ultimate power queens. Because the Tango is made with hard plastic, it’s much improved by water-based lube, but be aware that too much of this can also make it overly slippery and hard to handle. Conversely, as it’s fully waterproof the Tango works well in the bathroom. It’s also the best possible replacement for the generic bullet found in your favourite vibrating dildo or strap-on. Its also wonderfully easy and quick to clean with soap and water. But it’s the little touches that make the Tango such a user-friendly experience. Its built-in memory will ensure it turns on at the same setting in which it was left – a welcome function of any popular personal toy. The Tango also has a handy low-battery indicator light – another simple application that many sex toy manufacturers often leave out. Furthermore We-Vibe have once again enclosed a silky storage bag for maximum discretion, making the Tango your perfect travel companion. Arguably the best bullet vibe on the market, the Tango packs a powerful punch for its small size. It offers 2 hours of play on a 90 minute recharge. It may not be the cheapest bullet around but I can wholeheartedly vouch for its effectiveness, making We-Vibe’s Tango an essential addition to the toy chest of any discerning collector. www.we-vibe.com 53

1. Apollo alpha stroker Aphoa stoker 2 (vagina)

top 10 best sellers

2. Apollo replacement sleeve alpha sleeve 1- gender neutral 3. Apollo Hyro Power Stroker

1. We-Vibe 4 Plus 2. Pleasure Mate Collection 3. Touch by We-Vibe 4. Tango by We-Vibe

4. Apollo Reversible Premium Masturbator Grip

2. Pink Vibro Touch 3. Pink Vortex 4. Stu Value Pack 5. Fleshlight Girl – Stoya 6. Flight Pilot/Instructor

5. Scandal Corset Cuffs

7.

6. Scandal Love Sling 7.

1. Pink Lady Stamina Training Unit/ Original

Fleshlight Girl - Jenna Haze

8. Fleshlight Girl - Tori Black

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9. Fleshlight Boy – Brent Corrigan

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10. Fleshlight Shower Mount

9. Impress Tounge 10. Impress Dove

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1. 96565 Spandex Chemise 2. 96519 Stretch Lace Thong Teddy 3. 96574 Pretty Two Tone Lace and Net Baby Doll 4. 96562 Mesh and Stretch Lace Chemise 5. 96557 Leopard Mesh 4 Piece Set 6. 96325 Stretch Mesh and Stretch Lace Gartered Chemise 7.

96518 Ultra Sexy Micro Knit and Stretch Lace Gartered Chemise

8. 96354 Stretch Fishnet and Satin 4-Piece Set 9. 96046 Robe 10. 90016 Fishnet 3-Piece Set

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1. FORM 5 Waterproof Rechargeable Vibrator

1. PD5511-21 King Cock 12” Cock with Balls

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2. PD5510-21 King Cock 11” Cock with Balls

3. FORM 2 Waterproof Rechargeable Vibrator

3. PD5507-21 Kink Cock 8” Cock with Balls

4. ICONIC WAND

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5. FORM 3 Waterproof Rechargeable Vibrator

5. PD5505-21 King Cock 10” Cock

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6. PD5506-21 King Cock 7” Cock with Balls

7.

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ICONIC RABBIT 2

8. AFTERGLOW Massage Oil Candle 9. CONTOUR M Ceramic Massage Stone 10. INDULGENCES Pocket Pleasure Set

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PD5504-21 King Cock 9” Cock

8. PD5508-21 King Cock 9” Cock with Balls 9. PD5503-21 King Cock 8” Cock 10. PD5512-21 King Cock Double Penetrator www.pipedreamproducts.com

1. Proloonging - Delay Cream For Men 1310-01-BX

1. Penthouse Deluxe Skinsation Vibrating Stroker – Stella Styles

2. Gal Pal Strapless Strap-On - 1138-51BX

2. Penthouse Deluxe Skinsation Vibrating Stroker – Jenna Rose

3. MOOD Pleaser UR3® - Massage Beads 1471-04-BX

3. Penthouse Deluxe Skinsation Vibrating Stroker – Nicole Aniston

4. GoodHead - Vibrating Tongue Ring 1360-30-CD

4. Penthouse Deluxe Skinsation Vibrating Stroker – Laly

5. Vac-U-Lock™ Ultra Harness With Plug 1010-02-BX

5. Penthouse Deluxe Skinsation Vibrating Stroker – Marica Hase

6. Squirting Realistic® Cock - 0274-00-BX

6. Average Joe, The Life Guard - Chad Vibrating/Heating (Flesh)

7.

The Original Pocket Rocket™ - 037601-BX

8. 8 Inch Classic Dong - 0200-00-CD 9. Lucid Dream No. 14 - 0926-01-BX 10. Classic Butt Plug – Smooth - Small 0244-04-CD

7.

1. BIOglide 2. AQUAglide 3. Soft-Tampons 4. Joyballs secret 5. Joysticks comfort 6. Joyballs 7.

WARMup

8. clean’n’safe 9. EROpharm Guarana plus drops 10. EROpharm Spanish Lovecream

Average Joe, The Nerd - Sheldon Vibrating (Flesh)

8. Average Joe, The Professor - Charles (Flesh) 9. Average Joe, The Fire Fighter - Kevin Vibrating (Flesh) 10. Average Joe, The Plumber - Ricardo

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1. Swiss Navy Silicone Lubricant 118ml 2. Swiss Navy Silicone Lubricant 237ml 3. Swiss Navy Silicone Lubricant 473ml 4. Swiss Navy Silicone Lubricant 59ml 5. Swiss Navy Water Based Lubricant 118ml 6. Swiss Navy Water Based Lubricant 237ml

EVENT

DATES

VENUE

WEB

July 4 -6

Paris, France

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Salon International De La Lingerie

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10. Swiss Navy Water Base Flavoured Lubricant Chocolate Bliss 118ml

ANME

July, 12-14

Los Angeles, USA

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Sexpo

Aug 20 - 23

Brisbane, QLD

www.sexpo.com.au

ILS

Aug 31 – 2 Sept

Las Vegas, USA

www.lvlingerieshow.com

Erofame

Oct 7 - 9

Hanover, Germany

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Venus

Oct 15 – 18

Berlin, Germany

www.venus-berlin.com

Sexpo

Nov 5-8

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AVN Show

Jan 21 -23

Las Vegas, USA

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Swiss Navy Water Based Lubricant 59ml

8. Swiss Navy Water Based Lubricant 473ml

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BUYERS GUIDE

APOLLO™ ALPHA STROKER™ ALPHA STROKER™ 2 (VAGINA)

• Self-contained power stroker. Features Pressure sensitive squeeze pads to customize tightness and 30 functions of vibration, pulsation and escalation. USB rechargeable.

APOLLO™ STA-HARD® KIT

APOLLO™ AUTOMATIC HEAD PUMP™

• Automatic pressure control with the push of a button. Easy to read LED display measures the PSI vacuum inside. Auto start/ stop button.

APOLLO™ TRAINER KIT

• Kit includes: Sta-Hard® erection pump, Silicone rings in 2 sizes, Tight and stretchy ribbed stroker and multi-speed vibrating stimulator.

• Pump up your training routine with this kit. Includes a durable cylinder and a body safe silicone enhancer ring.

PENTHOUSE DELUXE SKINSATION VIBRATING STROKER – NICOLE ANISTON

PENTHOUSE DELUXE SKINSATION VIBRATING STROKER – JENNA ROSE

APOLLO™ DUAL DENSITY STROKER

• Ultimate stroker mimics the feel of the real thing with a textured dual density chamber for unparalleled sensations.

APOLLO™ AUTOMATIC POWER PUMPS

APOLLO™ REVERSIBLE PREMIUM MASTURBATOR TWIST™

• Ultra life-like Pure Skin® strokers. Soft, tight and stretchy. Reversible for smooth or textured stimulation and closed end for superior suction.

APOLLO™ HYDRO POWER STROKER™

• Fully automatic pump with textured grip, oversized cylinder and an easy to read LED display that measures PSI.

• Waterproof, vibrating pleasure stroker with textured chamber and 30 incredible functions. Optional multi-position hands-free suction cup swivel mount included.

PENTHOUSE DELUXE SKINSATION VIBRATING STROKER – LALY

PENTHOUSE DELUXE SKINSATION VIBRATING STROKER – STELLA STYLES

E

• Moulded directly from your favourite Penthouse model. CyberSkin. Textured inner tunnel • 6 function vibrating bullet. Removable, open-ended, waterproof sleeve. Phthalate free 56

• Moulded directly from your favourite Penthouse model. CyberSkin. Textured inner tunnel • 6 function vibrating bullet. Removable, open-ended, waterproof sleeve. Phthalate free

• Moulded directly from your favourite Penthouse model. CyberSkin. Textured inner tunnel • 6 function vibrating bullet. Removable, open-ended, waterproof sleeve. Phthalate free between the padded bra cups.

• Moulded directly from your favourite Penthouse model. CyberSkin. Textured inner tunnel • 6 function vibrating bullet. Removable, open-ended, waterproof sleeve. Phthalate free

CANDILAND SENSUALS KISSABLE LOVE DUST- CHOCOLATE KISS

• Lickable body dust • Provides a delicate shimmer • Unique no-mess spray applicator • Peta certified • Free of parabens and sugar • Body-safe • Made in America

FLIGHT PILOT

• A sleek, compact, refined version of the #1 Seller. Flight’s stylish, aerodynamic design and discreet insert makes it less obtrusive and easier to travel with.

AFTERGLOW MASSAGE OIL CANDLE

• All natural formula with unique scents including Cucumber Water, Pink Lotus, Dark Vanilla and Bourbon.

VAC-U-LOCK™ CODE BLACK – 7 INCH THIN DONG

• Vac-U-Lock attachment • Thin girth • Firm yet flexible • Use with any Vac-U-Lock set or accessory • Phthalate-free, body-safe material • Made in America

FLESHLIGHT GIRLS

VAC-U-LOCK™ – CODE BLACK – 8 INCH UR3® COCK

• Vac-U-Lock attachment • MoUlded from an actual cock • UR3® • Use with any Vac-U-Lock set or accessory • O-ring compatible • Phthalatefree, body-safe material • Made in America

FLESHLIGHT VIBRO TOUCH

• 18 Fleshlight Girls available to stores. Wide selection of custom moulded sleeves with sensations exclusive to wholesale customers.

• The Touch™ sleeve is made with small cylindrical “fingers” that spread the vibrating sensations. Incl. 3 Fleshlight bullets incl batteries, extra batteries, sample lube.

FORM 5 WATERPROOF RECHARGEABLE VIBRATOR

FORM 6 WATERPROOF RECHARGEABLE VIBRATOR

• Great item for him, can be used to stroke, and stimulate as the wings encompass the penis ins sensation.

• The ultimate all-around vibrator, with a motor in each usable end.

VAC-U-LOCK™ CODE BLACK – DOUBLE PENETRATOR

• Vac-U-Lock attachment • 6 inches of vaginal and anal pleasure • Use with any Vac-U-Lock set or accessory • Phthalate-free, body-safe material • Made in America

SEX IN A CAN

• The unique Sex In A Can™ range now excl. to wholesale customers. Offers a clever disguise for that perfect hideaway sex toy or novelty gift.

ICONIC WAND

• Deep rumbling vibration in an approachable, rechargeable silicone wand design.

57

BUYERS GUIDE

AQUAGLIDE

• Best-selling, most popular product • For more than a decade AQUAglide has been a signature product in the JOYDIVISION lineup.

JOYBALLS/JOYBALLS SINGLE

• Body-safe and skin-friendly Silikomed • Easily inserted • Soft but perceptible movements provide tremendous pleasure when used.

PD1053-19 ISEX USB G-SPOT MASSAGER

58

BIOGLIDE

• The first 100 % natural lubricant gel! • Vegan • Enhancse vaginal lubrication and alleviates intimate discomfort • The only CO2 neutral lubricant.

JOYBALLS SECRET

• Stringless- the worlds most discreet loveballs. • Patented integrated loop for removal is worn inside. • Quiet as a whisper through patented technology.

PD1057-18 ISEX USB SUPER STROKER

SOFT-TAMPONS

• Offering the highest level of comfort. Ideal for sanitary sexual intercourse, spa and sport • Dermatologically and clinically tested.

JOYSTICKS COMFORT

• The reliable seducers are now available with “one button control”. • Easy intuitive handling and operation. • 5-year material warranty.

PD5512-21 KING COCK DOUBLE PENETRATOR

WARMUP

• The massage liquid with warming effect. • Enjoy the alluring flavor and warming sensation • Dermatologically and clinically tested. • Food-quality.

CLEAN’N’SAFE

• Cleaning, disinfection and care fluid for synthetic, latex, silicone and leather items. • Only 1 minute reaction time.

PD5514-21 KING COCK U-SHAPED MEDIUM DOUBLE TROUBLE

BR102 BONNIE ROTTEN COLLECTION DELUXE LOVE DOLL

BR106 BONNIE ROTTEN COLLECTION FLIP ME OVER!

PD3725-01 FETISH FANTASY SERIES SHOCK THERAPY ELECTRO LOOPS

PD3725-00 FETISH FANTASY SERIES SHOCK THERAPY VIOLET WAND ELECTRO-SEX STARTER KIT

PD5243-14 CRUSH BIG BOY

PD5202-12 CRUSH LUV BUG

BR108 BONNIE ROTTEN COLLECTION MAKE-A-PORNO KIT

PD3541-00 ICKY LOVE DOLL

PD4140-23 FANTASY X-TENSIONS EXTREME ENHANCER WITH ANAL PLUG

KS102 KENDRA SUNDERLAND COLLECTION CUTIE BOOTY

RD294 PIPEDREAM EXTREME TOYZ RECHARGEABLE ROTOBATOR MOUTH

PD4139-23 FANTASY X-TENSIONS SILICONE WARRIOR COCK CAGE

59

BUYERS GUIDE

MESH AND STRETCH LACE CHEMISE 96562

• Slimming criss cross lace hip panels. Adjustable shoulder straps. Includes G-String. Black, one size, boxed.

SWISS NAVY ANAL LUBRICANT

• Long lasting, silicone lubricant, silky smooth, made with natural clove for relaxation and the highest quality ingredients.

WE-VIBE 4 PLUS

• Advanced smartphone control app and wireless remote control unit. 10 modes, plus custom vibration playlists 60

LEOPARD MESH 4 PIECE SET 96557

STRETCH FISHNET AND SATIN 4-PIECE SET 96354

MAX ENHANCE BREAST CREAM FOR WOMEN 198ML

SWISS NAVY SILICONE LUBRICANT

• Includes soft cup bra, garter belt, G-String and stockings. Leopard, one size, boxed.

• Designed to promote firmer breasts and increase cup size, with genuine Pueraria Mirifica extract, makes skin more youthful, nourishes skin around the breasts.

TANGO PLEASURE MATE COLLECTION

• The perfect gift. Includes Tango, Glow Pleasure Mate G-Spot stimulator and Dusk Pleasure Mate for anal play.

• Includes off shoulder crop top, garterbelt, includes G-String and stockings. Black/hot pink, boxed, one size.

• Long lasting lubrication with a velvety feel. Highest grade silicone. Premium nonabsorbable formula. Patented “leak proof” bottle design. Single-hand pump for easy one-handed application.

TOUCH BY WE-VIBE

• Delivering a deep, satisfying rumble in 8 different vibration modes. Soft, silky smooth finish yet firmly powerful and 100% waterproof.

STRETCH LACE 3 PIECE SET 96142

• Includes off shoulder crop top with lace front and mock sleeves, lace up mini skirt, black, one size, boxed.

SWISS NAVY WATER BASED LUBRICANT

• Advanced formulation for better viscosity and slickness. Non-staining. More compatible with adult toys. Patented “leak proof” bottle design. Single-hand pump for easy one-handed application.

WE-VIBE 4 PLUS APP ONLY MODEL

• Advanced smartphone control app only. 10 modes, plus custom vibration playlists

PICK YOUR PLEASURE “Hello Electrostimulation & Vibration”

PICK YOUR PLEASURE “Hello Electrostimulation & Vibration”

HELLO TOUCH X Wearable Vibrators for All

VIBRATION

HELLO TOUCH X

ELECTROSTIMULATION

Wearable Vibrators for All

Pick Your Pleasure: Two Sets of Interchangeable Pods — Vibration or Electrostimulation USB Rechargeable • Body-Safe Materials • Quiet • Waterproof and Washable

jimmyjane

Pick Your Pleasure: Two Sets of Interchangeable Pods — Vibration or Electrostimulation USB Rechargeable • Body-Safe Materials • Quiet • Waterproof and Washable

La s Ve ga s

Scene

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