Issuu

SASSY MINX FOCUS

PEACHES AND CREAM FOCUS

BDSM PART 2, BONDAGE

Pg32

Pg36

Pg45

Issue 05/Apr/May/Jun 2015

Portable Pleasure!!!

Ask your salesperson for your complimentary iSex display frame.

www.pipedreamproducts.com

Issue

t e g or F r e v You'll Ne ! h s u r C t s r Fi Your

Affordable Luxury! • 10 Powerful Vibration Patterns • Multi-Function • Multi-Speed • Waterproof

Apr/May

201

sue 5

Christmas, Valentine’s and the Shades of Grey movie release have passed, and we’re now preparing for Mother’s Day promotions. Check our NEW section for a few latest release ideas!

/May/Jun

2015

Whilst the Shades of Grey/Fetish/Bondage theme is still in the minds and media, Synergy has included a feature on the ‘B’ part in BDSM, namely Bondage; and we’ve jam packed it with product examples from leading manufacturers. The Australian Sex Party made big news globally when they gained a seat in the Victorian Parliament. Read the in- depth interview with MLC Fiona Patten. In this issue we also feature two leading Retailers; Sassy Minx from Brisbane and Peaches and Cream, from Auckland plus interviews with the LA based boutique toy manufacturer B Swish and the Hanover based, German powerhouse, JOYDIVISION.

Synergy is an adult retail industry trade only publication for adults 18 years an over. If you would like a copy or require more for your staff, please email us your details.

We hope you enjoy this edition, we’d love to hear your feedback, and don’t forget to always send us announcements about your company, products and staff! I would like to extend a huge thank you to our contributors and advertisers! Best Bianca - Editor in Chief

Synergy is published quarterly and is posted free of charge to all qualifying adult retail industry participants in Australia, New Zealand and South East Asia. All material in this magazine is subject to copyright and cannot be reproduced in part or full without written permission from the editor. By submitting an unsolicited contribution or you are invited to contribute by us to Synergy Magazine, you agree to provide us with a licence to reproduce your material, including images, in print and electronic media with the right to edit written material. Articles and advertisements express the opinion of the authors and are not necessarily those of Synergy Magazine. ABN 90 929 416 369. A Synergy Magazine PO Box 8145 Melbourne 3151, Victoria, Australia P +61 (0) 435 406 607 E Editorial

editorial@synergymag.com.au

Advertising

ad@synergymag.com.au

General

info@synergymag.com.au

W www.synergymag.com.au

a c n a i B

CONTENTS

Trade News Latest Inside News....4 XBIZ Awards Jan 2015....10 Movers and Shakers Industry Staff....14 New New Releases....18 Focus Couples’ Play With The Lover’s Dream....22 Fiona Patten....24 BSwish....28 Sassy Minx Boutique....32 Peaches and Cream NZ....36

Me John Frew....40 About JOYDIVISION....42 Feature BDSM Pt 2 - Bondage....45 Anme Founders Show January 2015....50 Reviews The Real Story....54 Top 10 Best Sellers Top Selling Items....46 Buyers Guide Featured Products....58 Scene Anme Founders Show....62

trade news

THE SCREAMING O INITIATES INDEPENDENT PRODUCT MATERIAL VERIFICATION & LABELING CAMPAIGN The Screaming O has launched Phase 1 of a new product materials verification and labeling process, which includes independent lab testing of its SEBS, silicone and other materials with new packaging that clearly labels each item’s certified components. This education-focused campaign is meant to quell any misinformation relating to the stretchy materials used in its vibrating rings, cock rings and other mini vibes while promoting responsible manufacturing and consumer confidence. As part of its commitment to customers, retailers and consumers of all kinds, The Screaming O has contracted an independent laboratory and a separate third-party verifier to test each material in its catalog – including ABS, SEBS, premium silicone, and TPE. The first testing phase, conducted in December 2014, revealed that The Screaming O’s SEBS and premium silicone are pure, non-toxic and body-safe, and the company has begun updating marketing, packaging, websites and more to amend any materials-related misinformation that may be circulating.

“We choose to manufacture much of our product line out of pure SEBS in order to provide quality alternatives for men, women and couples who cannot afford (or do not want) to drop more than $40 on a rechargeable cock ring or clitoral vibe,” The Screaming O Account Executive Conde Aumann said. “Our products serve as ‘gateway toys’ to consumers looking to try something new – often for the very first time – as well as more experienced shoppers working with a sex toy budget. And all who fall within these realms deserve body-safe materials and quality construction, which is why we are committed to confirming the composition of our materials with independent lab testing.” The initial testing was sparked by miscommunication regarding the labeling of The Screaming O’s SEBS material. Previously listed as “SEBS Silicone,” the descriptions have been revised and correctly labeled as pure, non-toxic, body-safe SEBS (no silicone present) confirmed by hard data. The Screaming O also encourages retailers and customers to adjust their own marketing copy to ensure that their descriptions accurately represent the brand’s

SYSTEM JO USDA CERTIFIED ORGANIC WINS“O” AWARD Today’s marketplace is changing and consumer’s expectations are much higher than in the past. The demand for more natural products is consistently growing as people are learning more about sensual enhancements and as the discussion of sensual health becomes more mainstream. The challenge for most brick and mortar locations is simply selecting the right blend of products in order to increase conversion. Do you know what your shoppers are looking for? For over a decade, System JO has put substantial effort towards creating a family of products which offers only the highest quality

formulas which cater to a wide range of needs or desires. When JO created the USDA (United States Department of Agriculture) Certified Organic, it was an instant success. Men and women alike were thrilled by the product, some consumers for the first time found exactly what they were looking for in a product. Recently this product was the recipient of a coveted “O” Award at the 2015 AVN awards show. Winning this award for outstanding lubricant or product line was an amazing experience for the JO team, especially with their new releases ready to hit the market soon! What new releases you ask? Since the organic line first released, JO has constantly been gauging feedback and looking for ways to further enhance this ground breaking category even more! Hitting shelves soon will be a brand new USDA line which offers an improved texture and enhanced performance. If you like the original, you will love the new option for certain! On top of the enhanced formula, the line in general will also be expanding to better suit consumer’s needs. JO will be introducing the first ever USDA Organic flavoured lubricant and a brand new feminine spray for sensual care.

FAIRVILLA MEGASTORE CREATES DOC JOHNSON STORE WITHIN A STORE products to the shopping public, something that the company will be communicating through internal newsletters and email communication. “It’s so exciting to have independent lab results (with third-party validation) to further support our brand because The Screaming O proudly stands behind each of our products, and we want our customers and partners to feel confident to do the same,” Aumann said. “Plus, we genuinely want everyone on the planet to have better, more satisfying sex and let The Screaming O be their guide – or at least their gateway!” The results of the SEBS and premium silicone testing were revealed at a private gathering following the ANME Founders Show in Burbank, Calif., and will soon be made available via a free online webinar open to anyone curious to learn more about The Screaming O’s new materials verification process. For more information about the lab testing or The Screaming O’s product line, please contact Aumann at conde@thescreamingo.com. www.thescreamingo.com

Doc Johnson has just announced the creation of a Doc Destination ‘store within a store’ inside of Fairvilla Megastore in Orlando, Florida. This groundbreaking concept provides customers with a customized Doc Johnson experience inside Fairvilla Megastore. Consisting of state-of-the-art merchandising and an extensive selection of hand-picked Doc Johnson products, the Doc Destination provides an exciting new shopping experience within Fairvilla. This specially stylized ‘store within a store’ also includes first-class service by expert retail associates that have been comprehensively trained in the Doc Johnson product line. “We wanted to provide the most personal shopping experience possible,” said Scott Watkins, Vice President of Sales and Marketing for Doc Johnson. “We have had so many people contact Doc Johnson over the years asking for a Doc Johnson store. This partnership with Fairvilla allows us to give customers just that.” Located at 1740 N. Orange Blossom Trail, this Fairvilla Megastore location has been open for 23 years and serves as a flagship for the Fairvilla retail brand. The multi-level shopping icon is lined with brand-centric displays and innovative merchandising. According to Debra Peterson, Fairvilla’s Director of Purchasing, “This collaborative effort with Doc Johnson is a remarkable example of our commitment to the creation of a store that’s inspired and engaging.”

The flavoured lubricant is going to be strawberry fields, which offers a delicately sweet strawberry taste that some would connect to strawberries and cream, or a strawberry shortcake. Have you been looking for a product that is not too sweet and caters to sensitive skin? Well then get excited because the product is soon to be available! The brand new Feminine spray is perfect for the 3 P lifestyle – Pamper, Prepare, and Post-Play. Women can pamper their bodies by using it as a daily spray to regulate their pH balance and reduce odours and bacteria. Women can also prepare to make a positive lasting impression by freshening up before those close encounters, and it makes a perfect addition to any getaway kit. Lastly, after all the fun, this product can be used to delicately wipe the body clean so that you can get right back to cuddling. Currently this product is only marketed towards women for the most shelf appeal, but it can be used by men as well.

The Fairvilla and Doc Johnson teams worked together on every detail to deliver the uncompromised style and the definitive product selection that is reflected in this Doc Destination. Approximately 500 Doc Johnson products are offered within this preeminent location within the store to allow customers an ample choice of unique, high quality, American made products. Both Fairvilla and Doc Johnson tailored the Doc Destination to provide an original concept and an innovative shopping experience that customers deserve. www.docjohnson.com

If you have not seen the amazingly natural USDA Certified Organic line then check it out! They are the most natural, easiest products on earth with ingredients that come from the earth as pure as nature intended. www.systemjo.com

trade news Established in 2004 and located in the Netherlands, Eropartner Distribution specialises in the distribution of high quality pleasure products across Europe.

EROPARTNER DISTRIBUTION PLANTS FIRST NEW BUILDING POLE Thursday 5th March 2015 marked an important and historical day for Eropartner Distribution. It was the day that the first pole of their new building was secured firmly into the ground of what will be the new Eropartner Distribution premises. The momentous occasion was shared by all the employees and the founders, Sjerk Wieffering and Chris Bakker.

by the predicted growth of the company over the forthcoming years. Since its arrival 10 years ago, Eropartner Distribution has continued to grow steadily with positive and profitable results each year. The company is confident this upward trend will continue so much so that they even have additional ground space next to the new build available for that inevitable future expansion.

Longest serving staff member warehouse manager Justyna Szarvasi was given the honours of placing the first pole into the ground. Delighted and excited by the expansion of the company, Justyna believes this will continue to take Eropartner Distribution from strength to strength saying: “With more space available, we be able to stock even more innovative and high quality products from all over the world, whilst still ensuring same day shipping!”

The building is expected is scheduled for completion in July 2015. The new premises will enable Eropartner Distribution to accommodate both new and existing customers by maintaining a high level of customer service, whilst continuing to source and deliver the best brands and an even wider variety and selection of products to their customers all across Europe.

The new look Eropartner Distribution Headquarters will boast a total warehouse capacity area of approximately 2,500m² and a spacious office floor of more than 500m². The plans to move location has been inspired 6

Eropartner Distribution have won numerous international trade awards including most recently, the XBIZ award for Best International Distributor 2014 and the Best Distributor of the Year Erotix Award at Erofame 2014. www.eropartner.com

PIPEDREAM FEATURED IN NEW YORK TIMES AND WOMEN’S HEALTH

Pipedream is no stranger to the mainstream spotlight – just last month their award-winning Icicles were featured in Newsweek’s Special Edition on Fifty Shades, and now they’ve got New York Times and Women’s Health to add to their impressive list of international coverage. Both publications follow Newsweek’s lead, offering their take on what many are calling “the sexual revolution.” “Sex Toy Shops Prepare for Tie-Ins to ‘Fifty Shades of Grey’” boasts the New York Times headline, offering in-depth coverage of the Grey-inspired kink boom. Industry leaders are quoted on their take of the phenomenon, including Pipedream Chairman and CEO Nick Orlandino. “My personal opinion is that there’s going to be a sharp spike and then it’s going to tail off rather quickly,” he said.

Women’s Health offers “expert advice for better relationships and bolder sex” in their latest issue, introducing readers to hyper stimulation and suggesting some of their favourite pleasurably painful toys, including Pipedream’s Fetish Fantasy Gold Magnetic Clamps. “We’re so proud to see Pipedream continually recognized in every mainstream mention of Fifty Shades,” said Pipedream PR Manager Sabrina Dropkick. “Fetish Fantasy Series has become an international sensation, and this recurring coverage proves that it is truly the #1 beginner’s bondage collection in the world.” www.pipedreamproducts.com

trade news

SEX PARTY IN PARLIAMENT HOUSE! The Australian Sex Party has scored a major victory in the Victorian state elections. Two weeks after the poll, and with more than 90% of votes counted, the party is being declared a winner in two upper house seats and has recorded its best ever result in an election campaign. Sex Party President and candidate, Fiona Patten, said that the party was now recognised as the major minor party in Australian politics. “We are not just a single issue party either and have policies across a wide spectrum of social and economic life including drug law reform, voluntary euthanasia, taxing religions, 24 hour public transport and better tax breaks for small businesses”, she said. All political parties draw funding from their supporters. The Sex party does not have access to the millions of dollars that the two major parties have from unions and big business, nor the vast reserves that religious parties like Family First have or billionaire mining magnate Clive Palmers’ party has. However it does have support from the Australian adult industry and this time, the Eros Association, the party’s major sponsor, coordinated a war chest from amongst its member’s fees that included some substantial amounts. The most significant investment in getting candidates elected came from the HGC/Sexpo/Club X group* who provided a total of $121,000. CEO, Ken Hill, said that the adult industry provided products to the community that were now well recognised by doctors, therapists and other professionals. “We are a professional industry and as such we thought that it was time we showed a professional approach to politics and to invest in our company’s future, through a strategic political donation”, he said. “When you see the insidious hand of religion and moral’s campaigners in politics around the world and the negative effects that it has on our industry, its time to fight back, just as surely as you would fight back against someone who set fire to your warehouse”. Ms Patten said that without the HGC/Sexpo/Club X/Tickle Your Fancy funding, the party would never have been able to raise its profile the way it did. “Investing in the Sex Party and a political solution to industry problems requires a ‘big picture’ approach to business”, she said. “It requires courage and a deeper understanding of how business fits into society, to put your money where your mouth is and fund the Sex Party the way they did”. She also acknowledged other significant amounts including $20,000 from alternative products retailer, Off Ya Tree and $10,000 from Trio Trading. Night club and entertainment company Entertainment Management Services, provided $15,000 while $10,000 came from well known adult products distributors Claredale and Windsor Wholesale. US-based company, System Jo sent $5,000. www.sexparty.org.au

JIMMYJANE’S HELLO TOUCH WINS “MOST INNOVATIVE SEX TOY” AT SHE EXPO AWARDS Jimmyjane’s HELLO TOUCH Wearable Vibrator was honoured with “Most Innovative Sex Toy” at the first ever SHE Awards held at the Sexual Health Expo in Los Angeles. Jimmyjane, the design-centric brand and leading innovators in the pleasure product category, was proud to be the presenting sponsors at the first SHE expo, defining event for the industry, which was the first upscale sexual health conference directed towards consumers and educating modern women and couples on sexual wellness and intimacy. The HELLO TOUCH Wearable Vibrator was launched in 2013 and immediately became a coveted product for women and couples looking to enhance their foreplay experience. By engineering two compact vibration pods that slip onto the fingers, the design team at Jimmyjane created a product that delivers your touch, now with supernatural sensation. HELLO TOUCH became an instant success and received unprecedented press coverage for a vibrator, including: TheToday Show, the Rachel Ray Show, GQ, Cosmopolitan, Women’s Health and more. “It is always an honour to be recognized by our peers,” said Robert Rheaume, President of Jimmyjane, “HELLO TOUCH is a unique product. Because of the mobility of your fingers you can touch, pinch and pleasure unlike with any other vibrator, and for partners it is very interactive. It is still your partner’s touch and moves delivering pleasure so they are very much a part of the experience. For this reason we were so happy to be recognized by SHE and also unveil the newest addition to the line HELLO TOUCH X, which amazed attendees at the expo.” At the show crowds flocked to the Jimmyjane booth to learn about the brands award-winning designs, unique sexual education approach and the two new items Jimmyjane introduced – HELLO TOUCH X and FORM 5 Waterproof Rechargeable Vibrator.

Over the course of the two-day event the booth was filled with consumers from all walks of life, actively engaging with the products and learning how Jimmyjane’s items can enhance their sex lives and relationships. Jimmyjane’s resident Sex Educator, Meredith Davis, also spoke to a packed room in her seminar, “Sex + Millennials: How We Are Changing the Sexual Landscape.” A highlight of the booth was Jimmyjane’s “Confessional Wall,” where Jimmyjane asked consumers “Do you have a dirty mind?...Or a Sexy Imagination?” Guests in the packed booth shared their sexiest confessions, wants and desires, normalizing the conversation around sexuality and demonstrating the diversity of human sexuality. The anonymous confessions proved to be cathartic for their authors and empowering for the audiences who identified with them. Attendees at the show gravitated towards Jimmyjane’s new releases the FORM 5 Waterproof Rechargeable Vibrator and HELLO TOUCH X. The newest addition to the best-selling FORM Line, FORM 5 is the first Jimmyjane vibrator optimized to stimulate both men and women. HELLO TOUCH X, which is the first vibrator to put both vibration and electro stimulation at your fingertips, seemed to steal the show. For many consumers this was the first introduction to the pleasures of electro stimulation and Jimmyjane’s staff amazed consumers with demos and education on the sexual health benefits of electro stimulation. www. jimmyjane.com

Pleasure Products Company of the Year LELO

Sex Toy Company of the Year The Screaming O

Luxury Toy/Line of the Year ORA 2, LELO

Sex Toy of the Year - Powered Hula Beads, LELO

Sex Toy of the Year - NonPowered D.1 Stone, Laid

Couples Sex Toy of the Year We-Vibe 4 Plus, Standard Innovation Corporation

Innovative Sex Toy of the Year â€“ Design LaunchPAD, Fleshlight

Innovative Sex Toy of the Year Technology SOL Sonic Vibrator, Revel Body

Progressive Pleasure Products Company of the Year Pipedream Products

Male Sex Toy of the Year Pulse II, Hot Octopuss

Gay Sex Toy of the Year Jock Armour, Perfect Fit Brand 10

Fetish Pleasure Product of the Year Fetish Fantasy Series Lube Wrestling Ring, Pipedream Products

Specialty Pleasure Product of the Year Bubble Love, Bubble Love

Excellence in Product Packaging Booty Parlor

Marketing Campaign of the Year Coco, California Exotic Novelties

Lingerie Company of the Year Magic Silk

Lingerie Collection of the Year After Dark, Baci Lingerie

Sexual Wellness Product of the Year Progasm Jr., Aneros

Sexual Enhancement Product of the Year

Sensual Accessory Product/Line of the Year Harness Innovation, Nasstoys

Soft Bondage Product/Line of the Year Fifty Shades of Grey, LoveHoney

Adult Game/Novelty Product of the Year 50 Positions of Bondage, Kheper Games

International Pleasure Products Company of the Year Fun Factory

BDSM Pleasure Products Company of the Year Sportsheets International

Boutique Pleasure Products Company of the Year JeJoue

New Pleasure Products Company of the Year Kiiroo

Crazy Girl After Dark G Spot Arousal, Classic Erotica

Sex Lubricant Company of the Year Sliquid

Sensual Bath & Body Product of the Year Candiland Sensuals Body Spray, Doc Johnson 11

MOVERS & SHAKERS

Promote yourself and your new staff here. Send a photo and a short introduction to editorial@synergymag.com.au

SANDRA VAN LOOIJ JIMMYJANE

LIZ ACOSTA JIMMYJANE

Sandra Van Looij Joins Jimmyjane as Educational Executive for Europe and Beyond

Luz Acosta Joins Jimmyjane as Account Executive for North America

Jimmyjane, the design-centric brand, known for their award-winning, modern pleasure products is pleased to announce that Sandra Van Looij has joined their team as an Educational Executive. Van Looij will be responsible for educating and training Jimmyjane’s retail partners in the UK, Europe, Scandinavia and Russia. Prior to joining Jimmyjane Van Looij spent over 8 years working as a purchaser at a company focused on wholesale of home goods. While there she honed her skills in retail messaging and B2B business development. In addition to her years of experience in mainstream consumer goods, Van Looij, has established relationships and adult industry experience from her 3 years tenure as a purchaser of lingerie at Christine le Duc. “Sandra demonstrates a skill set, presentation style and enthusiasm that is very much aligned with our brand and we are so excited to have her represent Jimmyjane abroad. Her training and support is going to prove incredibly valuable to our expansion and partnerships in the broader European region,” said Robert Rheaume, President of Jimmyjane. As an Educational Executive Van Looij’s role will focus on training and educating wholesalers, shop-managers & employees about Jimmyjane’s innovative product line of premium pleasure products. As an exclusive, high quality brand Jimmyjane’s Educational Executives, who are already active in other parts of the world, have a proven track record of driving sales as a result of their hands-on work. Jimmyjane plans to broaden and evolve this program in 2015, seeing education and trainings as the building blocks for successful partnerships with retailers. The addition of Van Looij, comes on the heels of an deal Jimmyjane signed with Scala Playhouse for exclusive distribution of the line in Europe. “Ever since I left the adult industry, in 2006, I have missed the people and products that I found interesting. Therefore I am so excited to be back again. It makes it even more special that I return to work for Jimmyjane, one of the leading names in luxury pleasure!,” stated Van Looij. Sandra Van Looij will be travelling to visit partners on location. She is also available for personal training and showings within the Jimmyjane section at the Scala Playhouse showroom. As announced earlier this year, Scala Playhouse is the exclusive distributor for Jimmyjane in Europe (excluding the UK and Russia). Van Looij is multi-lingual and speaks Dutch, German and English.

Jimmyjane is pleased to announce that Luz Acosta has joined their team as the new Account Executive for North America. Throughout her career, Acosta has worked with national retailers where she excelled in sales growth, education, training, promotions and development of staff for leading beauty corporations including Lancôme, Bourjois, Lorac, Lola, Bumble & Bumble, Too Faced, Sephora and Boscia. With an extensive background the beauty, fashion and wellness categories, Acosta will now be applying her skill set to elevate Jimmyjane into the leading premium, pleasure product brand in the US. Working closely with Alicia Sinclair, VP of Worldwide Sales and Business Development at Jimmyjane, Acosta will be responsible for support and growth of new and existing retail partners in North America. “I have had the pleasure of working with Luz in previous roles, and have seen what she is capable of. Her creative approach to sales and marketing concepts for retailers is going to make her a terrific asset to our team,” stated Robert Rheaume, President of Jimmyjane. Acosta’s passion for the beauty and wellness category started early in her professional life. She received her cosmetology license at the young age of 18, and continued her education graduating from F.I.D.M (The Fashion Institute of Design & Merchandising) with a degree in Cosmetics & Fragrance Marketing. Acosta began her sales career as a counter rep for Bourjois Cosmetics. Within two years she was a top Account Executive for the brand. She spent the next four years establishing herself in the Sales and Education field before transitioning to other brands such as Lorac, Lola, Bumble&Bumble and Too Faced. Acosta also spent time as Skincare Specialist for Sephora and working with national retailers including Macys, Sephora, Ulta, Planet Beauty, Dillard’s, Nordstrom and many independent boutiques across the U.S. “My true passion has always been to empower women to feel confident in their own skin,” said Acosta, “with Jimmyjane an eccentric, sexy, sophisticated brand that empowers women and couples to open doors to intimacy and empower individuals to feel confident with their own sexuality.” For all wholesale requests and inquiries please contact sales@jimmyjane.com

For additional inquiries, sales requests, or to schedule a training please contact - education@jimmyjane.com

MANEX REKARTE BIJOUX INDISCRETS Manex Rekarte Joins Bijoux Indiscrets Sales Team

Bijoux Indiscrets, the Barcelonian brand, is introducing a new team member to manage the North and South American markets. Many will know Manex Rekarte for his past work with Swedish super brand LELO where he worked as Sales and Marketing Manager for South Europe & Key. Accounts. Others for being one of the founders of La Juguetería erotic toys, the very first and groundbreaking erotic boutique in Spain. Manex is a sales expert with wide experience in marketing and development for the adult sector, knowing in detail many of the needs of most players in the sector, from retail, to manufacturing to ecommerce. Having collaborated with many of the premium brands and being of South American origin and British upbringing he arrives to Bijoux Indiscrets on a mission to reach new horizons. Together we will re-invent foreplay and accessorize intimate complicity. Manex may be contacted at mrekarte@bijouxindiscrets.com

RON COREY XR BRANDS XR Brands Welcomes Ron Corey to International Sales Team

XR Brands has given a warm welcome to Ron Corey, the newest member of its sales and development team. An industry veteran, Corey brings 15 years of experience to the award-winning manufacturer and will focus on building and maintaining key relationships among distributors and retailers as XR Brands positions itself as a mass-market, mainstream contender. Corey’s background includes operations for nationally acclaimed retail chain Lion’s Den and management of its distribution arm, which helped him develop a skill for client and customer relations. With a gregarious attitude and strong reputation, Corey will bring his eye for opportunity and business development to the XR Brands team and help build its customer base to an even higher level. “I’ve watched the XR Brands team for years and have been impressed by their camaraderie and hard work,” Corey said. “They handle an incredibly array of products throughout more than 16 brands - many of which have become mainstays in adult stores around the world - and I’m excited for the opportunity to play a key role in this ongoing process.”

The XR Brands team looks forward to having another dedicated character on staff to provide support as the company’s product lines expand into new territories. Following its recent AVN O Awards win - Outstanding Product for Women for the Come Hither G-spot vibe - XR Brands is putting special focus on cultivating lasting relationships in all corners of the industry to further promote its lines. From competitively priced retail basics to innovative designs never before seen in stores, XR Brands provides retailers with fully merchandised and affordable products that cater to every category. “Ron will work closely with our current customers to provide additional one-on-one support, which will ensure they have everything they need as we work together to continue building our brands,” XR Brands General Manager Randy Alvstad said. “And it will be a pleasure to have another dependable and outgoing character on staff - with his good-humored attitude and reliable work ethic, Ron will fit in quite well.” For product information, please contact Alvstad at randy@xrllc.com

MARCUS WEST JOYDIVISION

KIM AIRS TOPCO SALES

Marcus West Joins JOYDIVISION as Senior VP of Sales, Marketing

Topco Sales has tapped industry veteran Kim Airs as its on-the-road sales representative.

European sensual lifestyle product manufacturer JOYDIVISION has announcedMarcus West as senior vice president of sales and marketing for its U.S. team. “Our top priority was to find someone who is not only familiar with the American market, but also a big picture thinker,” says James Parker, president of JOYDIVISION USA. “Marcus brings a lot to the table with his experience, and he knows how to expand the reach of sensual wellness products with original ideas that engage the public.” West comes to JOYDIVISION from his role as head of the marketing and sales department at Evolved Novelties. He has more than 15 years of sales and marketing experience, and more than six years in the sensual wellness industry. He has worked with such brands as Proctor & Gamble, HBO and MTV, and had been with Evolved since 2009. “The U.S. market is integral to our company’s global growth strategy,” says Bianca Küennecke, executive vice president of JOYDIVISION. “With Marcus on our team, I’m confident that we will be taking advantage of every opportunity to position our brand in the U.S. – from the adult market to corner drug store sales.”

“I am thrilled to be part of the well-established Topco family!” exclaimed Airs. “The sales team is strong and I am looking forward to being an integral part of the company by visiting stores and distributors around the country. With the new products we have coming out in the near future, we will continue to grow as an industry leader.” The Los Angeles-based writer, reviewer and sex educator also owns award-winning online adult boutique (GrandOpening.com) and has cultivated an excellent reputation over the years as a wellinformed asset to the adult industry. Now Airs will be able to share her valuable knowledge in the field with Topco’s valued clients. “Kim’s knowledge of the adult products industry is unsurpassed and we welcome her to our growing sales team,” said Topco Sales COO Michael Siegel. “We couldn’t have chosen a better candidate for the job.”

Marcus West headed from Los Angeles to Atlanta over the holidays and formally took his post in the first week of January, the company said. 15

MOVERS & SHAKERS

Promote yourself and your new staff here. Send a photo and a short introduction to editorial@synergymag.com.au

FABIAN KLEBOTH PJUR GROUP

BRIAN SOFER PIPEDREAM

The Marketing & Communications team welcomes a new colleague in the form of Fabian Kleboth.

Veteran Marketing Exec Appointed Digital Marketing Director

The graphic arts graduate for Digital & Print will support the design of the pjur marketing materials and advertisements and take on tasks in the Online B2B / B2C area. His strengths include web design and addressing end-customers in the Social Media sector. “The demand and requirements in marketing grow with each new market and customer. At the same time, there are always new opportunities for the Internet presence and the real time approach in the brand communications in the online sphere. Through various new projects it became clear to us that we also had to expand our team. Here at pjur we adhere to the philosophy that all our advertising materials should be designed in-house, and that we should provide all forms of communications around the world using our own manpower. This requires a strong team, which can grow with the ever-changing requirements. We’re delighted that Fabian will bring his knowledge and experience to the team immediately”, says Andrea Giebel, Director of PR and Marketing at pjur. Fabian is available at online@pjur.com

Pipedream is proud to announce that a familiar face has joined the team. Brian Sofer has been appointed Digital Marketing Director and will facilitate the manufacturer’s award-winning marketing and digital media department to increase sales and generate further brand recognition. “As Pipedream continues to grow and expand, we need dynamic people and Brian is the perfect fit,” said Chairman and CEO Nick Orlandino. “His reputation and experience makes him a tremendous asset to our team and we look forward to a bright and prosperous future together.” Sofer comes to Pipedream with 20 years of marketing experience, most recently serving as Marketing Ninja for Eldorado Trading Company. He began as an online consultant in 1995 and has since implemented effective integrated marketing strategies with profitable results for a diverse range of clients in the adult, music, action, sports, and smoke industries. “I’m extremely excited to join the #1 brand in the world with the best team in the industry,” said Sofer. “Marketing for a creative and visionary manufacturer like Pipedream is an incredibly rewarding opportunity and I’m looking forward to it all.” Brian can be reached at bsofer@pipedreamproducts.com

PETER LENZ PJUR GROUP Effective immediately, Peter Lenz will support the pjur Sales Team.

The pjur group continues to grow. This month, the personal lubricant company introduces a new employee to its headquarters in Luxembourg. Effective immediately, Peter Lenz will support the pjur Sales Team in the acquisition of new customers and in expanding existing contacts. “The market for our products is growing continually and we’re receiving more and more requests from wholesalers and retailers around the world who want to sell pjur products. Therefore, we’ve hired an additional employee in Peter who, with his linguistic skills, will be responsible primarily for France, Belgium, Italy, and Eastern Europe”, explains Ralph Ehses, Head of Global Sales & Business Development. Peter is available at plenz@pjur.com

CHRIS ARMSTRONG PIPEDREAM Manufacturer Adds Veteran Exec to Sales Team

Pipedream is proud to announce that a familiar face has joined the Dream Team as they welcome Chris Armstrong to the sales department. In his new role, Armstrong will lend his extensive experience and proven track record to increase sales and maintain the manufacturing powerhouse’s booming global presence. “As Pipedream continues to grow and expand, we need dynamic people and Chris is the perfect fit,” said Chairman and CEO Nick Orlandino. “His reputation and experience makes him a tremendous asset to our continued growth around the world. We’re very happy to have him on the team.” Armstrong brings along over ten years of experience from Honey’s Place, where his exceptional work ethic took him from warehouse employee to Account Executive in just two years. Bilingual in English and Spanish, he will represent Pipedream’s growing South American customer base. “I’m thrilled to be part of the most well recognized and well respected brand,” said Armstrong. “There are some big shoes to fill but hard work is nothing new to me. I’m very excited about this new adventure.” Armstrong can be reached by E-Mail at chris@pipedreamproducts.com.

couples : pleasure for two

Happy lover... happy life

We-Vibe® Passionate Play™ Collection The perfect gift for anniversary, wedding, bridal shower or a special birthday. The gift set includes a limited edition aqua blue We-Vibe® 4 Plus, a powerful pearl Tango mini-vibe and a playful silky sash. Contact your authorized distributor:

M50767 A01

we-vibe.com/distributor

NEW Send your new release items to editorial@synergymag.com.au Cirrus – Vibrator AVE

Bwild Deluxe Bunny – Rabbit Vibrator BSwish

www.aveconcept.com

www.bswish.com

Scandal™ Over the Bed Cross Bed Restraint California Exotic Novelties

Silhouette™ S10 Silicone Flexible Vibrating Massager California Exotic Novelties

Thrusting Action Jack Rabbit Rabbit Vibrator California Exotic Novelties

www.calexotics.com

Single Lady Mini Dress Lapdance Lingerie

Convertible TubeTop and MiniSkirt Lapdance Lingerie

Cash Cage Mini Dress Lapdance Lingerie

www.lonbrook.com

Silicone Junior Jack Rabbit Rabbit Vibrator California Exotic Novelties www.calexotics.com

All-Star Porn Stars - UR3® Pocket Pal Masturbator - Mia Malkova Doc Johnson www.docjohnson.com

G Spot Arousal Gel Classic Erotica

Libido Lift Serum Classic Erotica

www.classicerotica.net

Sex Arousal Bomb Classic Erotica

Touch Myself Pleasure Cream Classic Erotica

www.classicerotica.net

CANDiLAND SENSUALS Body Icing - Chocolate Kiss Doc Johnson

Lighten Up Intimate Zone Skin Lightener Doc Johnson

Motion Lotion Elite Raspberry Edible Body Glide Doc Johnson

www.docjohnson.com

Realdoe StoutTM Strapless Strap-On Tantus www.tantusinc.com

Joystick Micro- Bullet Vibrator JOYDIVision www.joydivision.de

Lovers’ Dream – Couple’s Toy BDGI www.theloversdream.com

Shades of Love 124 Dress With 3 Piece Bondage Set Magic Silk

R6 01 – Rechargeable Bullet With Remote OVO

www.magicsilk.com

www.calvista.com.au

Shades of Love 122 Dress w3 pc Bondage Set Magic Silk

J12 01 – Rechargeable Dual Massager OVO

www.magicsilk.com

www.calvista.com.au

S4 01 – Rechargeable Massager OVO

Amorino Mini Vibrator Fun Factory

Bouncer Dildo With 3 Enclosed Balls Fun Factory

www.calvista.com.au

www.sugarandsas.com

Shades of Love - L119 Crotchless Catsuit with 3-piece Bondage Set Magic Silk www.magicsilk.com

Passionate Play Collection Toy Assortment We-Vibe www.we-vibe.com

B Balls - Anal Plug With Balls Fun Factory www.sugarandsas.com

Pearl and Lace Crotchless Thong Fantasy Lingerie www.lonbrook.com

iSex USB Luv Ring USB Cockring Pipedream

J-Law Hacked Love Doll Pipedream

www.pipedreamproducts.com

iSex USB Massage Kit Stimulator Collection Pipedream

Crush Honey Bunny Slicone Massager Pipedream

www.pipedreamproducts.com

King Cock 8” Cock Flesh PVC Dildo With Suction Cup Pipedream

King Cock U-Shaped Medium Double Trouble Flesh - Double Dong Pipedream

www.pipedreamproducts.com

Darker Shade of Sexy Kit – Leather Blindfold, Cuffs, Balls Jimmy Jane

Form 5 – Labial Stimulator Jimmy Jane

www.jimmyjane.com

Striped Mesh Boxer Fantasy Lingerie www.lonbrook.com

focus

Couples’ Play With The Lover’s Dream

Blue Dreams Global Inc. (BDGI), is launching their new couple’s product, The Lovers’ Dream, at the International Lingerie Show in Las Vegas in April 2015. Synergy spoke with the Founder and Designer, Lawrence Mark. The Lovers’ Dream is my first product in a series of sex products designed predominantly for couples, however the Lovers’ Dream can also be used for solo play. In addition to the 3 vibrating motors, it is the only sex toy that changes the dimensions for a couple while making love. Because of its unique shape, for the male the sensation of using the product will make her tighter, shallower and when he pushes over the bulb it will stimulate him at the head of the penis, where it counts. For her the sensation will be quite filling, as if he is thicker in girth and longer. In addition, if the bullet vibe is in the anus position, he will be pushed against her G-spot. I’ve been working on the Lovers’ Dream and other concepts for many years now. Finally in March 2014 I signed an agreement with my design company. I sent them the designs I had done previously and we had many hours of discussions about what I wanted and what my patent allowed me to create without infringing on any other products. The digital design was finally completed and silicone shapes were sent to me for testing. After test feedback from quite a few couples, the shape was altered for the final time. The electronic prototype was eventually completed and sent to me for testing also. That was also several times before I was satisfied.

I’ve now tested the first production samples from China, they’re great and the feedback we are getting from others is incredible. The patent issue is very important to protect your product and ideas, but also to make sure you are not infringing on the works of others. I have patents covering the concepts of couples, penis extension & vagina tightener in many countries. It’s my invention, I created the idea myself, and I have struggled with developing it over many years, I have sacrificed a lot of time and money on this and that’s where patent protection comes in. I’ve researched the market and believe that initially for this item, the target audience would be couples in relationships but the different concepts, shapes, sizes and electronic configurations each have their own unique appeal so we think there are 6 potential markets: 1. Couples 2. Sex Toy 3. Penis extension 4. Vagina tightener 5. Gay 6. Medical We aim to complete our first production run in May to start selling into the US market by July, and hopefully BDGI can start

shipping other markets by Oct, Nov, 2015. The first version of the Lovers’ Dream has a US pin plug only so can only be sold in those relevant territories. USB versions are already planned and we are keen to implement those so we can expand globally however it makes sense to tackle one continent at a time and do that well, rather than be stretched too thin and then suffer on all fronts. I believe that to succeed long term, it’s about producing consistent and reliable quality products that consumers can actually successfully use and achieve their desired result. It’s about fulfilling expectations. Ergonomics, quality, modern, body safe materials, ease of use, longevity and a sensible price point- all these variables play a vital role. I’ve never been concerned about competition. I have original ideas, I stay ahead and I’m not a follower. As long as others don’t infringe on my ideas and patents, I’m not really concerned. I think competition is healthy, it great for consumers and it stimulates the market in general. We have a lot of exciting developments in the pipeline but right now we cannot disclose too much. The current stage is to hit the market with Lovers’ Dream, secure the distribution channels and go from there! www.theloversdream.com

I believe that to succeed long term, it’s about producing consistent and reliable quality products that consumers can actually successfully use and achieve their desired result. 23

focus

Fiona Patten Member of the Victorian Legislative Council

T H E F I R S T T W O M O N T H S H AV E B E E N A L L A B O U T L E A R N I N G T H E RO P E S.

Looking back on your career path, what were the most important steps you took in getting elected to the Victorian Parliament? Well it’s taken quite a while to get into this position. People come to politics in many ways. Some just happen to be in the right place at the right time and they get pre selected; some work for a party over many years and work their way into a Ministerial support job and get pre selected from there. Not many people enter politics by coming at it from an industry group without political party support. Eros has been unique in that way. I guess my decision in 1992 to accept John Lark and the old Adult Video Industry Association’s request to be the CEO of the new Eros Foundation was the real beginning of this path. 24

In terms of guidance and assistance to finally get to where you are now, who or what has been your guiding lights? Without a doubt the members of the Eros Association have provided the most assistance. You have to remember that the Sex Party was always a ‘campaign’ of the Eros Association, just as our campaign to stop X rated films being banned in the mid 1990s was a ‘campaign’. We certainly wanted to get people elected with this campaign but we also wanted to show politicians that the adult industry was capable of putting together its own political party and that if they didn’t start acting more sympathetically to our issues, we would take votes from them. The seat I took at this election was formerly occupied by the Liberal Party. The seat that Sex Party candidate, Martin Leahy missed out on by 230 votes was a Greens seat.

What drives you? I don’t really even know the full answer to that myself! I was driven to get elected because I passionately believed in Eros member’s issues. That still holds and I hope to introduce a number of issues into the Victorian Parliament this year that will reflect that. But I’m also driven by social injustice and issues like euthanasia, abortion, gay marriage and domestic violence also drive me to do what I do. On a personal level, swimming drives me as well. If I don’t swim I feel like I’m drowning out of water!

d e t c e l e

Are you now a career politician, is this your end goal or where does it go from here? If you mean am I looking to end my working life as a politician? I don’t think so. I’d like to get a second term in the Victorian parliament for sure so that I could finish off on the things I am starting now. But after that…. wow…I haven’t even delivered my maiden speech yet so it’s a bit premature to think that far ahead. One thing I can say for sure is that I would like to set up the Sex Party in such a way that we have a few more members in this parliament and that we start getting candidates elected in other states.

How have the first few months been? The first two months have been all about learning the ropes. There’s a sort of politician’s school that all newbies attend so that we know all the procedures and the practicalities of working in the parliamentary chamber. I’ve been working on quite a few issues but the major ones have been euthanasia, discrimination that affects adult and other marginalized businesses and occupations, abortion, getting the X rating legal and drug law reform.

How do you think you can bring positive changes to the citizens of Victoria and to the adult industry? Well I guess that depends on where you’re coming from. If you are a priest or an antiabortionist or someone who doesn’t like the adult industry, the changes that I am proposing won’t be seen as positive. However if you are a reasonably progressive person on social issues, I think my drug law reform proposals could revolutionise the way we regulate recreational drugs in Victoria. I think we could knock out most of the organized crime involved in the drug trade and provide much better services for people who are struggling with their drug use. I will be trying to review prostitution laws and as I said before trying to amend the Discrimination laws to stop people discriminating against people and corporations on the basis of their job and occupation. If we could allow people to sue others for withholding goods or services, over charging or demeaning people’s stature, just because they work in the adult industry, or are a butcher or a ‘scumbag’ journalist or even a bastard politician….I think we’d be better off!

I’d like to see people dying with dignity when its time to go rather than in a ball of pain which is compounded by a family’s grief at seeing this pain. I’m currently leading the charge to set up exclusion zones around abortion clinics to stop young women from being harassed and assaulted on their way into the clinic. And I’m talking to the government about ending the 30 year prohibition on X films in Victoria by giving them the same status off line that they currently enjoy online.

Any last words? I’d just like to thank all those Eros members over the years that have stood by me on this journey. It’s their resources that have got us to this point and nowhere else in the world has this happened. In fact, I don’t know of any industry association in Australia ever being successful in getting one of their own into parliament. So for the adult shop owner, adult entertainment owner, social tonics distributor etc…if you thought that was all you were doing – think again. You’ve also been a freedom fighter and your business and resources have just helped to further the cause of free speech and personal freedom in Australia by a country mile. Well done Eros members!

How does a typical day look? Have there been any surprises? Have your expectations been met? My typical day involves meeting constituents, doing media, meeting industry and union groups, meeting other members of parliament, taking calls from the Eros office when they can’t find the stapler or the garbage liners and liaising with my staff. My campaign manager from the election, Nevena Spirovska, is now my office manager and a Canberra journalist who came down here to help in the campaign, Jorian Gardiner, is my new media advisor. Jorian was previously the director of the Canberra Fringe Festival and is a legend for putting on a burlesque show set in Berlin which featured a satirical skit on Hitler. Unfortunately the satire bit went over the heads of a few social conservatives in Canberra and he was sacked. As Eros members will know, I like to party and I like a good laugh as well. Being an experienced political journalist as well, Jorian was a good fit for the Sex Party. A Synergy Magazine interview with Fiona Patten, MLC, Victoria 25

The The New New King King of of American American Made Made Rubber! Rubber! 26

Stylesx x3 3 colors SKUs 1818Styles colors == 5454 SKUs

That’saaLot LotofofCock! Cock! That’s

Come Comeand andSee Seethe theEntire EntireLine LineatatAdultex! Adultex! AllAll 1818 Styles Available in in Flesh, Black and Brown. Styles Available Flesh, Black and Brown.

www.pipedreamproducts.com www.pipedreamproducts.com

When, where and how did B Swish start?

Location: Los Angeles Incorporation Year: 2007 Website: www.bswish.com

B Swish was established in 2007 in Los Angeles, by a man named Carlo. Carlo had a background in the restaurant business and was looking for a change. He wanted a business with non-perusable stock and a connection and resemblance to the fashion industry. A friend mentioned the adult novelty industry so he did some research into the market and felt it was at a crossroads of change and on the cusp of becoming more commercial, so he decided to pursue the idea. Eight years later together with a dedicated team B Swish has established itself as a dynamic and well branded product.

What is B Swish’s main business field: B Swish is the original affordable luxury brand of personal intimate massagers. We cater mostly to women, and men, in their 20’s, 30’s and 40’s- the appeal comes from our chic and modern designs at affordable prices. B Swish views itself as a fashionable brand. Our products concentrate on textures, colours and seasonal trends just like the fashion trends of each season. We see our massagers as accessories for individuals and or couples, each line or massager is supposed to reflect an individuals’ personality, personal likes and connection to their sexuality, not unlike a scarf, necklace or lipstick.

What does a typical day at B Swish look like? There are no typical days at B Swish; we are a boutique brand with a small dedicated team. On any given day our team’s time is spread across a range of activities including customer service and education, sales, product design, product educational videos, packaging

concepts and much more. There is never a dull moment as we work as a collaborative team each member with their own unique skill set, however we work together to ensure that we produce the fashionable products for our customers at affordable prices that we are known for.

What have been some of the best moments at B Swish? In 2012 B Swish re-launched the brand with all new packaging and 2nd generation personal massagers. During this re-launch we divided our product rang into 3 distinct lines, Classic, Deluxe and Premium. This division into 3 lines defines our brand as offering something for everyone. We offer consumers a choice and variety this is something we are proud of and work hard to maintain. Having the brand B Swish able to offer this variety, vibrancy and luxury is something we are very proud of. Since this re-launch in 2012 our in-house design team continues to works hard to ensure that each specific line has new offerings for everyone. The aim is allowing customers to find the massager that is right for them and at a price point that is attainable. Each line consists of products that are designed to reflect individual personalities and personal preferences. The Classic Line is just as the name suggests and holds all the classics. This ever expanding line of 5-function battery operated personal massagers has something for everyone’s desire. These waterproof wonders never leave the user wondering, made from both PU coated ABS plastic and silicone this diverse range is perfect for beginners or seasoned users alike. B Swish then moves to our brightly colored Deluxe Line. All massagers in this line are made from

body-safe silicone, are battery operated, have 6 functions and are waterproof. This then takes us to our Premium Line. Premium Luxury at affordable prices, this is the top of the line for B Swish, the Premium Line of massagers offers the consumer, USB rechargeable, 7-function personal massagers that come in exquisite gift box packaging.

Does B Swish target a specific customer demographic? How would you define your customer base? B Swish caters mostly to women, and men, in their 20’s, 30’s and 40’s. We have made the luxury personal vibrator available to everyone, our range of massagers offer the consumer room to grow as they discover what their likes are and which types of massagers and materials they prefer.

How and where do you get inspiration from for new product development? We are boutique brand by design; therefore our releases are staggered through our 3 lines and throughout the year. B Swish’s ideas come from customer feedback, fashion trends and inspiration from the classics. The philosophy behind our collections of massagers is to deliver high end and luxurious fashion-forward toys that are on trend but with an affordable price point. The collections here at B Swish are very carefully planned and curated, it is important to us that each new release enhances our existing 3 lines of toys. When we go into development of a new product we ensure that the creation will not only fit into the existing Line, but also responds to customer feedback, requests and industry trends. Our dedicated team work together on each new product to ensure that brand’s unique look is incorporated together with functionality.

What makes a successful product? We at B Swish believe both design and functionality are extremely important factors influencing the end consumer’s decision to actually buy a product. If the buyer walks into the store or looks on line for a certain type of massager let’s say a rabbit or a g-spot stimulator, then functionality may lead in the decision but nevertheless as they look through the options available to them design will also

play a factor, what colours is it available in, what sizes, what is it made out of, do I like the look of it, does it take batteries, what packaging does it come in? These are all questions the buyer may ask themselves and all these questions cross the line of design and function. Therefore we believe that a successful product is the right combination of great design and function.

Our dedicated team work together on each new product to ensure that brand’s unique look is incorporated together with functionality.

What have been some of the best selling items of all time for B Swish? We have had great success with both of our wireless bullets, the Bnaughty Classic Unleashed and the Bnaughty Premium Unleashed. The Bnaughty Premium Unleashed is one of B Swish’s original massagers and has been in product for several years now. We are currently on our 3rd generation of the Bnaughty Premium Unleashed, this massager comes in beautiful gift box packaging and can also be used as display boxes for retail stores.

After the huge success of the Bnaughty Premium Unleashed, we felt it was only natural progression to release a 5-function battery operated bullet for their Classic Line of toys. This discrete yet powerful waterproof bullet can be put to use virtually anywhere. The 3” bullet is shaped perfectly and is controlled by an easy grip click button remote, perfect for couples play.

Feature

focus

Teneille Lake Owner, Sassy Minx Boutique

VITAL STATS Sassy Minx Boutique Owner: Teneille Lake Established: 2011 Head Office: Coorparoo, Brisbane How many staff: 5 Stores: Online store Website URL: www.sassyminxboutique.com.au

FOCUS

Kama Sutra

What does a typical day at Sassy Minx look like? Around 8am I am checking emails and replying to any party booking enquiries. My day then revolves around organizing my girls for parties, product training, sourcing new products, setting up interviews for new recruits, social media marketing strategy – just to name a few things.

What is Sassy Minx especially proud of? Sassy Minx is proud of creating fun and classy party packages for the Hen’s market.

What have been some of the best moments at Sassy Minx? Launching the business would have to be one of my best moment for Sassy Minx. There is nothing like starting with a blank canvas to be able to create this amazing business for women. We have done a few lingerie parades as well which are always really fun and we get great responses back from those.

What are a few of the key variables in order of importance to ensure the best chance of success in adult retail?

What makes a great adult retail staff member? Someone who has great customer service skills, is compassionate, has immense product knowledge and of course, has a little bit of Sass!

What do staff most love about their jobs at Sassy Minx?

Have a niche market; know your demographics and market,

The fact that they get paid to party!

What makes a great store location?

What do staff most often complain about?

n/a to Sassy Minx, however, I would have to say high foot traffic, great and enticing signage out the front of the store (within state regulations).

I genuinely don’t hear complaints off my girls, they love what they do.

Does Sassy Minx target a specific customer demographic? How would you define your customer base? Sassy’s customer demographic is women aged between 24-38. My customer base is generally Bridesmaid’s or Bride’s looking for classy activities for their Hen’s night. I then maintain customer relationships with the girls after they have attended a Sassy Minx party via email and social media.

How important is sales staff/store staff? They are extremely important to your business and your brand as most of the time, they are acting as the face of your business. Doc Johnson iVibe Rabbit

focus How important is new product or product selection in a store? It is extremely important to keep up with trends, so having new products on show is essential.

What trends has Sassy Minx observed in adult pleasure products? How does Sassy Minx keep informed about adult pleasure products?

We-Vibe 4+

Synergy magazine of course, and also AVN has great info on new products and everything in the Adult industry.

What makes a successful product? Popularity always helps, but I think a product made out of high quality material and a great marketing strategy makes a successful product. Bodywand Crystal

Rocks Off RO80 Silver

What have been some of the bestselling items of all time for Sassy Minx?

How do you view the trend toward online shopping and the changing role of the physical shops? It is always convenient to go into a physical shop, but there is no secret that their sales would slipping drastically in comparison to online stores. I think the physical shops should be upping their social media game to get people into their stores rather than buying online.

How is Sassy Minx responding to the rise in ecommerce sales? Whilst a lot of our sales come from the party plan side of our business, we still monitor closely our sales and trends, and work hard on gaining maximum exposure for our online store.

What advice could you give someone intending to start in adult retail today? Make sure you have a niche market. The market is saturated with adult retail trying to compete with one another.

The Rocks Off Bullet is always a number one seller for Sassy, followed by Fun Factory Kegel Balls, and of course we have to include a Rabbit, and in Sassyâ€™s case it is the Ovo K1 Rabbit in purple!

If you would like your company listed here, please contact us at editorial@synergymag.com.au

AAPD Adelaide SA Tel (08) 8244 5558 www.aapd.com.au

Lelo Oceania Pty Ltd Brookvale NSW, Tel 0 417 409 596 www.lelo.com

Sensuous Paradise Point QLD, Tel (07) 5577 3590 www.sensuous.com.au

Calvista Australia Pty Ltd Melbourne Vic Tel 1800 012 221 www.calvista.com.au

Lingerie Logistics Melbourne Vic Tel 1300 556 194 www.joiedevie.com.au

SLS Specialty Australia Melbourne, VIC www.slsspecialty.com

Calvista New Zealand Ltd Auckland NZ Tel +64 9 309 5496 www.calvista.co.nz

LonBrook Pty Ltd Melbourne, Vic, Tel 03 9544 4800 www.lonbrook.com

Sugar and Sas Melbourne Vic Tel 0417 341 643 www.sugarandsas.com

Claredale Distributors Pty Ltd Melbourne Vic Tel (03) 9818 7736 www.claredale.com.au

Next to Nothing Sydney NSW Tel (02) 8213 0694 www.ntnaust.com.au

The Love Group Indooroopilly, QLD, Tel (07) 3846 6924 www.thelovegroup.com.au

Fleshlight Australia Ormeo, QLD, Tel (07) 3493 0171 www.fleshlight.com

Novel Creations Pty Ltd Melbourne Vic Tel 0403 379 375 www.novelcreationsptyltd.com

Two Ducks Distribution Adelaide, SA, Tel 0439 99 88 99 www.twoducks.com.au

Fun Division Paddington, NSW, Tel 0416 875 908 www.fundivision.com.au

Picone Group Australasia PtyÂ Ltd Nerang QLD Tel 1800 002 425 www.picone.com.au

Windsor Wholesale Melbourne Vic Tel (03) 9464 3622 www.windsorwholesale.com.au

focus

VITAL STATS Peaches and Cream Founded by: John Frew and Andrew Broczek Established: May 1999 Head Office: Glenfield, Auckland, NZ How many staff: 50+ Stores: 14 Retail stores across New Zealand Website URL: www.peachesandcream.co.nz

www.thegrinder.co.nz

What does a typical week at your business look like? Get into the office early and liaise with our overseas suppliers and see what new shipments are coming in for the week ahead. Schedule that week’s meetings with our H/O team, sales reps, business mentor and Retail Manager who looks after all of the day to day running of our stores. Check the past week sales and compare to the previous year to see how we are tracking.

If we look at your retail business 10 years ago versus now, what changes did you see and how have your responded to them? 10 years ago our stores were smaller and more male orientated with lots of magazines and DVDs. Today our stores are large, bright, female and couples friendly. With a huge selection of toys, lingerie and a smaller section with DVDs and mags. 3 years ago we did a major re-branding and put our stores all under the ‘Peaches and Cream’ brand instead of ‘Erox’ with the exception of ‘The Grinder’ which caters for the gay cliental, with speciality products and designer menswear.

What are some of the best things your business has done/what is your business especially proud of? We are really proud to be the market leader in New Zealand for Adult retail; we have the most stores around the country and have something for all walks of life and interests. We are frequently having product training sessions with our staff so they are kept up to date with all new products released and can share all the info with the customers on the best items for their needs. 37

What have been some of the best moments at your business? Quickly re-opening our Christchurch store after the second earthquake and second relocation! We managed to find a new location not too far from our last one, which was surprising as so many of the buildings/stores were badly damaged and destroyed or landlord didn’t want an adult store. The Christchurch public fully got behind us and when we had our grand opening day they came down in masses, that was a huge day for us and their support was so heart warming.

What are a few of the key variables in order of importance to ensure the best chance of success in adult retail? 1. Great motivated staff 2. Great motivated staff 3. Great motivated staff 4. Good stock range 5. Marketing 6. Good relationships with suppliers Great staff are your best key asset.

What makes a great store location? High visibility and good parking.

Does your business target a specific customer demographic? How would you define your customer base? Customer base would be 30+, couples and females. Being a small population we try to cater for everyone. Our store ‘The Grinder’ is a mainly gay orientated store so we cover all bases. We have our online business as well so even if you aren’t located near one of our locations you can still order the same great products and get them shipped to you anywhere.

How important are sales staff/ store staff? They are VITAL without them we don’t have a business, if you don’t have good retail staff you might as well close the doors.

What makes a great adult retail staff member? Someone who is bubbly, has experience with toys, friendly and someone who is willing to learn about new things. Open minded is a must as a wide variety of people come in. 38

How often would your business change a store layout or remerchandise? As new ranges arrive quite frequently we are always tweaking the stores to fit in the new items. Promotional displays are done every few weeks to fit in with the latest deals we have running and the different celebrations throughout the year are also themed in store (Valentines, Christmas, Easter, Halloween etc)

How important is new product or product selection in a store? Very important! Lots of regulars like to try the latest new things and add to their collection. It also gives staff great new conversation starters. You need to cover all the basic ranges and have a selection of both affordable but quality items and the higher range for the customer who is after a bit more luxurious exclusive item.

FOCUS

How does your business keep informed about adult pleasure products? We go to the tradeshows around the world (ExpoMark, Sexpo, ANME, Eurofame) and keep close contact with all our suppliers and they will often fly down to visit us with new lines and do staff training while they are here.

What makes a successful product? Quality materials, long lasting, strong power. Good packaging and design. If it has those key elements and combine that with great sales staff it will be a success!

What have been some of the best selling items of all time?

What trends has your business observed in adult pleasure products? We have a huge influx for remote control items, re-chargeable and better more expensive products. The male enhancement ranges have also dramatically increased from – Pills to pumps and everything in-between!

For us it has been: We-Vibe, Fleshlights, G-Vibe, Rabbit Vibe, Male performance pills, Penis pumps and more recently the ’50 Shades of Grey’ range.

How would you view the market for adult pleasure products in New Zealand, in general? Are there any challenges particular to operating in New Zealand versus Australia? In New Zealand due to the smaller population the market place isn’t as huge as compared to Australia. Even though we have the most stores throughout the country, we still have a bit of competition from other smaller owner operated companies. We also have extra taxes with the shipping of lingerie and the exchange rates fluctuating can affect our bottom line.

What advice could you give someone intending to start in the adult retail today? ‘Don’t be an idiot’ lol, think long and hard about it. I wouldn’t recommend starting from scratch; it would be better to find an existing store and then makes changes to how you want it.

How is your business responding to the rise in ecommerce sales? We are doing more promotions online and in store, ship both domestically and internationally, built our website so it is easy to navigate and mobile friendly, adding all the new ranges once they come in. We have a full time web designer who looks after all the day-to-day running. 39

JOHN FREW Founder and Co-Managing Director, Peaches and Cream How and when did you get into the Adult business? It was about 14 years ago in May 1999. A friend was working in an adult store and was offered the chance to purchase it. He needed help with the finance and asked if I would like to become a partner to which I said yes. Soon after, I was offered to purchase a second store and quickly snapped up the chance once again. I met my business partner Andrew through mutual friends as he was in the same industry with his own adult store in central Auckland. We hit it off really well and decided to go into business together and combine the buying power of our 3 stores. The business boomed really fast and very quickly we bought another 11 stores between us. Prior to this I was at Levine’s, as the NZ development

A typical day A typical day would start around 7am and have breakfast at the office while checking the overnight emails and contacting any suppliers who are in the different time zones. Then looking over the sales for yesterday and comparing it to the year before. Have the daily meeting with my business partner Andrew to discuss how the business is going and what we will be working on achieving for the day. The rest of the day will be filled with meeting with new suppliers/retail management/ sorting upcoming promotions and advertising.

The most significant influence in my working career was/is I would say – David Levene (owner of Levine’s), he was the most progressive retail company in NZ at the time. Being at the top was always something I strived for, he was such a great leader and mentor to me.

I’m most proud of My kids and how well they have grown up, very proud of them!

One of the most memorable moments was Taking our team to the ‘Cher’ concert, here in Auckland. We hired a limo, had bubbles on the way there, the show was AMAZING and we all had a fantastic time together. It was a real team bonding experience. The show was that great, I decided to fly over to Melbourne and see it again!

Last book I read John Grisham – Grey Mountain. Love his entire collection, wonderful writer. John Burett and Stephen Leather are another couple of my favourites. Absolutely love reading books, one of my ways to relax and chill out.

Favourite TV show X Factor series (UK or Australia versions). So much talent!

My Favourite place leader (house decorating specialists, with them for over 20 years), I got to travel around the world checking out the latest trends and bring back all the knowledge to our brand. This really helped me with how to run retail stores and taught the importance of product training. 40

In New Zealand it would be Queenstown, so peaceful and naturally beautiful both in the summer and the winter. Overseas favourite place would be Paris, the most romantic city of love and Thailand!

THE GIFT THAT KEEPS ON GIVING

AFTER DARK GIFT SET

Dinner Isnâ€™t The Only Thing You Can Do By Candle Light After Dark Gift Wrapped Set Includes: Form 2 Special Edition - Red Waterproof Rechargeable Vibrator, Afterglow Special Edition, Cocoa + Fig Natural Massage Oil Candle, Contour M, Ceramic Massage Stone

jimmyjane 41

Feature

About JOYDIVISION The German lubricant, adult toy and hygiene manufacturer, JOYDIVISION was established in 1994 by Oliver Redschlag. Like many start-ups, Oliver Redschlag worked from his garage, in his case designing and manufacturing Loveswings. Within weeks, he had revolutionized the market of Loveswings and overwhelming reviews were published in over 36 journals and magazines across the country. By 1997 and now based in Hannover/ Germany, JOYDIVISION developed and started shipping BIOglide – the first 100% all natural lubricant. This was followed a year later with the SoftTampon, the tampons without strings for hygienic intercourse during menstruation. JOYDIVISION are the only company to manufacture the string less Soft-Tampon which has allowed women to enjoy sports, spa & love anytime they want to, without a second thought.

In the year 2000, the first TV ads for Soft-Tampons were broadcasted across Germany and instantly increased demand, followed by the successful introduction of AQUAglide personal lubricant, which has now sold over a million times. In 2005, JOYDIVISION introduced its own high-class silicone vibrator line – simply called ‘Joystick’. Joysticks convince with ergonomic design, trendy colour variations and intuitive one button control to ensure easy handling and uninterrupted pleasure. Made of premium quality medical grade silicone and free of softeners, they are body safe and skin friendly. The silicone quickly adapts to the body temperature to ensure a pleasant feeling upon insertion, are waterproof and whisper quiet. In 2007, BIOglide safe is added to the product line, a HPV arrestive supported by an international study.

In 2011, JOYDIVISION introduced the world’s most discreet loveballs with the patent integrated loop and technology inside. Joyballs secret are comfortable to wear and quiet as a whisper and are an innovative adult product that has earned three awards including the reddot design award and the Delta Design award. Joyballs are made of skin-friendly, hypoallergenic and velvety-soft Silikomed® – making them dishwasher safe and usable with both water based and silicon based lubricants. Joyballs are available in 8 different trendy color combinations, have been safety tested under highest German quality standards and with a diameter of 3,4 cm and a weight of 83 g, the Joyballs are designed to perfectly fit the female anatomy. With their innovative inner ball rotation and designed with comfort in mind, they provides the ultimate pelvic floor effect as well as soft stimulation.

In cooperation with the German BDIH (Association of Industrial Companies and Trading Firms for Pharmaceuticals), JOYDIVISION developed a new standard and seal of approval, “Natural Product – Standard approved by BDIH, specifically granted for selected medical devices meeting the requirements. After an extensive examination BIOglide is the first product allowed to carry the seal, guaranteeing the naturalness of a medical device. Last year JOYDIVISION celebrated its 20th anniversary and expanded into the U.S. market by establishing a fully owned subsidiary in Atlanta, Georgia. In addition to Soft-Tampons, toys and lubricants, JOYDIVISION have a huge range of fun and tasty oral sex gels and warming massage liquids WARMup which are shipped worldwide with a state of the art dispatching and delivery program.

www.en.joydivision-international-ag.de 43

ABOUT BDSM

BONDAGE Bondage or ligotage is consensually tying, binding or restraining a partner for erotic, aesthetic, and/ or somatosensory stimulation. Rope, bondage tape or restraints such as cuffs may be used for this purpose. Bondage itself does not imply sadomasochism. The letter “B” in the acronym “BDSM” comes from the word “bondage”. Aesthetics also plays an important role in bondage. A common reason for the active partner to restrain their partner is so both may gain pleasure from the restrained partner’s submission and the feeling of the temporary transfer of control and power.

FEATURE

Calexotics Entice Blackout Eyemask

Many couples incorporate bondage into their sex lives and find sexual bondage to be relationship-affirming. This sometimes takes the form of a sex game or sexual fantasy enactment. Bedroom bondage games are commonly used as a form of foreplay. They require and imply a level of trust and a surrender of control by the restrained to the active partner. This surrender of control happens voluntarily and under mutual understanding and consent. The main feature of sexual bondage is that it renders the restrained person vulnerable to a variety of sex acts. The restrained partner is dependent for their sexual satisfaction on the actions of their partner, who may treat the restrained partner as their sex object. Bondage can be relatively simple to apply, enabling improvisation using household items and little experience. Bedroom bondage is usually mild bondage, with one partner voluntarily being put into restraints by being tied up or handcuffed. Blindfolds are a common part of bedroom play. The restrained partner is then typically sexually stimulated.

Safety Aspects

Calexotics Scandal Collar Body Restraint

Calexotics Scandal Spreader Bar

Bondage is safer when conducted between trusted partners who are fully aware of the risks involved and the precautions necessary to ensure safety, such as informed consent. Partners who are in committed relationships may have a greater basis for trusting each other safety precautions include: • The use of a “safe word”, or some clear way for the subject to indicate genuine distress and a wish to discontinue, temporarily stop or vary the activities of the play. • Never leaving a bound person alone. • Avoiding positions or restraints which may induce asphyxia. • Making sure that the subject changes positions at least once an hour (to avoid circulation problems). • Making sure that the subject can be released quickly in an emergency. • Avoiding restraints which impair breathing. (Gags or hoods which block the mouth can become asphyxial hazards)

Scandal Bar Gag

Pipedream Luv Cuffs

Accidents and lasting damage can generally be avoided by very simple security precautions and a rudimentary knowledge of the human anatomy. One very simple safety measure is to ask the subject every so often if he or she is all right. Another is to check body parts like hands and feet for numbness or coldness, which can happen if nerves have been pinched or blood circulation has been blocked. Another is to check for skin discoloration. Skin that does not get enough oxygen turns bluish. If blood can get in, but cannot get out because one of the veins has been blocked, that part of the body turns purple. If the subject has been gagged or can otherwise not verbally communicate, a different form of the safe word is needed. For instance, they may hum a simple tune, or opening and closing one or both hands repeatedly, or releasing an object held in one hand (such as a rubber ball, or a scarf).

Techniques

Bondage Materials

• Bondage techniques can be divided into several categories: • Binding body parts, with rope or restraints, such as arms and/or legs, together. • Spreading out body parts, such as arms and/or legs. • Binding the restrained partner to an object, such as a cross or a chair. • Suspending the restrained partner. • Hindering and/or slowing down the movement of the restrained partner, such as with a hobble skirt or a corset. • Wrapping the restrained partner up in a material, thus restraining their entire body.

Rope is very often used in bondage as a material for physical restraint. It needs to be soft to avoid chafing the skin and easy to twist and straighten. In Japanese bondage (shibari), only ropes made of hemp or jute are usually used.

Many people feel that bondage must be “rough and tough”, as seen in many images of bondage erotica, but this is not always true. In so-called “soft bondage”, the active partner can simply hold the restrained partner’s hands together with their own hands, handcuff the restrained partner, or simply order the restrained partner not to move their hands, without using any physical restraint. A popular variant of bondage considers the artistic and aesthetic part of tying a person up more than the transfer of power and control, or the sexual pleasure. This type of bondage is called “shibari” or kinbaku, and comes originally from Japan.

Metal is often used in bondage, most often in handcuffs, leg cuffs, thumb cuffs, hooks and chains, and is often combined with other materials. Apart from the durability of metal and the flexibility of metal items, metal appeals to many people because of its tough image and the sheer toughness of being bound by metal items. Metal is practically immune to struggling and escape. Nylon, polyester and velcro offer a cheaper substitute material for leather restraints and are also durable and strong. Products made of leather are often used in bondage because of their flexibility and resistance to tearing. Because leather is easy to acquire, care for and work upon, it is one of the most popular materials. Latex is also a popular material especially in the form of tight, figure hugging attire. Source: Wikipedia extracts

Doc Johnson Black Rose Bondage Bliss

Doc Johnson James Dean Sensation

Pipedream Japanese Silk Rope

ANME Founders Show

The premier trade event for adult pleasure products, the Adult Novelty Manufacturers Expo (ANME) took place again at the Marriott Burbank early January 2015. With over 900 North American based manufacturers, the trade show has become so successful that an additional external pavilion has been added to cater for the extra exhibitor booths required. Buyers and Retailers from around the globe attend to view the latest and greatest current, new release and trending adult product.

Reviews

Cirrus – Ave

Embrace Bunny Wand - California Exotic Novelties

Roxy, Synergy Magazine

Club CalExotics Expert Sexpert, Sunny Megatron

Where can I start? I love this one! It’s my new favourite, well I do have many, but this vibrator is unique in its own special way. I felt privileged as this is a new item from a very new company.

I have long been a fan of dual stimulation vibrators and have enjoyed watching their evolution. The original bunny vibes were large, loud, and battery operated. Over the years, they have become sleeker and stronger. I recently acquired The Embrace Bunny Wand and was amazed how a few small updates to an old classic made all the difference. Gone are the days of having a good time with my loyal stand-by. This rabbit vibrator is a cut above its predecessors.

For a start, just unpacking this wonderful item, I felt so spoilt, as if I had been given the latest apple iPhone. The Cirrus by the new Danish company, AVE, is truly a design masterpiece, from the contoured design itself, the materials, thru to the packaging and charging cable. It’s so classy, it’s like closing the door on a luxury vehicle, that comfortable deep snug feeling. The box is beautiful, and as I unpacked it, I was excited to see what was inside. I wasn’t let down. The Cirrus from the Sky series, is encased in silky soft medical grade silicon, it’s so smooth to touch and the intricate design and inlay pattern, I almost felt it was too beautiful to use. The design and imagery is based on the sky, clouds and seventh heaven and I wasn’t let down. Cirrus arrived pre charged and the magnetic click on USB charger is easy to use. No need to read instructions on Cirrus, this one is intuitive. It invites you to play. I quickly realized there are 10 powerful and extremely quiet, step up and step down speeds, all controlled with one discrete touch button incorporated into the design, as well as another button with 7 modes. It is whisper quiet, the length and width for insertion is perfect and the vibrations steady and strong. Cirrus felt good, very good and the contoured design allowed me to easily hold and direct it to where it needed to go. Another bonus- Cirrus stays inserted if you wish to go hands free and engage elsewhere, unlike a slimline vibe. Cirrus is also wonderfully light. Cirrus and I were fine without lubricant but being encased in silicone, water based is recommended. Cirrus can be washed fully immersed in the washbasin with soapy water, rinse and allow to dry. Cirrus is fully waterproof, comes with a lovely soft storage pouch, is travel safe, discrete and stylish in design, is rechargeable and has a run time of 2.5 hours and is fully charged in 2. I would class this beautiful toy as premium and is highly recommended!

www.aveconcept.com

This vibe has three independent motors; one at the top of the shaft, one at the bottom of the shaft and the other in the bunny ears. Oh boy, are these motors powerful! If you are familiar with my reviews, you know I crave intense power. Anything less than jackhammer levels of vibration won’t cut it for me. With its 6 levels of speed, the Embrace Bunny Wand blew me away. When I use toys, I like to start out on the lowest speed and gradually work my way up as I become more aroused. By the time I got to level 3, this vibrator felt as strong as some of my others on their highest setting-- but I had 3 more speeds to go! Needless to say, the power and speed variety is one of my favorite features. This wand also has 7 different varieties of vibration and pulsation. They aren’t just a basic on-and-off pattern either. The changes in vibration transition seamlessly back and forth between the 3 motors in a way that feels like an endless wave. The fact that it’s compact, ergonomic, and fits my body like a glove makes the experience even more thrilling. The Embrace Bunny Wand is made from body-safe silicone, is rechargeable, and waterproof. Lastly, the controls are easy to use, very intuitive, and lock for travel. I couldn’t ask for a toy more perfect! Although I think fondly of my old rabbit style vibes, this was a very welcome upgrade.

www.calexotics.com

Lovers’ Dream - Blue Dreams Global

Robo Fuk – LoveBotz

Laura, Synergy Magazine

Mia More, journalist and reviewer, cliterati.co.uk

I didn’t quite know what to make of the Lovers’ Dream when I first heard of it. I was very curious and having tried several so called couples’ toys previously, I had some mixed notions, but I have to say, this one has truly blown me away! This one really did work and did what it says it’s supposed to do! It did provide pleasurable, simultaneous orgasm(s) for both the male and female partner.

Ever on the hunt for a decent sex machine, we were lucky enough to get our hands on the Robo Fuk by Love Botz. Suitable for both men and women it comes complete with realistic accessories, namely a Fleshlight-esque sleeve and a bendable dildo that can be shaped to your preferred angle.

The Lovers’ Dream is another medical grade, silicon rechargeable vibrator but what struck me immediately is the lovely design and shape. I tried the Sky Blue version, it is an attractive piece and I can see the obvious functional considerations that have gone into it. Boasting 3 vibrating motors, 4 speeds and 5 modes, the Lovers’ Dream has a long insertable shaft with a lovely curved, outside vibrating tip designed as either a clit stim or if reversed, an anal massager. The soft clit stim tip also houses the touch controls, no remote on this one yet, and is ideally placed to stimulate the clitoris whilst the insertable shaft contains a recess on the underside, designed to allow room for the inserted penis. I grabbed my man, who was as eager as I was, if not more. The feeling is wonderful fulfilling for the female, there is room for all, everything fits. The vibrating motors are fine, we tried all the settings and had a great play. My man loved it, he said, it was the first couples’ toy that he really actually liked and wanted to use again. The Lovers Dream stayed in position centrally during penetration, and on the clitoris, due to the recess on the underside and that was a distinct benefit over other devices. We did use a water based lube for this one, it is necessary. Occasionally I needed to hold this toy during penetration, to stop it from sliding out. My favourite, lying on my front, I inserted the Lovers’ Dream vaginally inversed allowing the stimulating tip now to penetrate me anally, whilst my partner inserted vaginally from behind. OMG! All the bells were going off and it was an intense and deep orgasm. Hence, why I state that this toy does work and it is an amazing experience for both the female and male partner. According to the manufacturer, run time is one hour and fifteen minutes, with a one hour charge. Use a water based lube and wash with soap water. This toy unfortunately doesn’t have a USB cable, and in my version was available only with a US mains power plug. The charging device is a bit clumsy; it uses a clip on ABS plastic piece which clamps onto two round, metal, protruding prongs at the neck of the device. It works fine and the benefits and design aspects of this toy are wonderful. We love the Lovers Dream! www.theloversdream.com

At first glance the RF seems promising: easily set-up and with one page of simple instructions, it’s neither too big nor too small and you can store it under your bed. The first issue reveals itself when you plug the machine in: unfortunately the mains lead slips out at the slightest provocation – rather frustrating when the entire product is designed around moving parts. The thrusting itself works very simply: you choose the angle of penetration/ reception by rotating a wheel to lock and unlock the thruster in place, and a dial in your hand which is wired to the RF helps you change the speed of thrusts at will. The RK will stop hammering away when it hits against something too firm: assumedly as a safety measure. Unfortunately, this has a consequence when it comes to slow penetration – or indeed any penetration starting from outside the body – as it leads the RK to stop suddenly. You can get around this by placing the dildo inside you before turning the machine on and then turning the speed up further. The masturbation sleeve and the dildo are made to look lifelike, but neither are stated to be body-safe or phthalate-free, so we would advise to use both with a condom. Another cause for concern is the availability of accessories: if you wanted to go for an upmarket silicone strap-on, or indeed a toy from any other brand, you’d find it incompatible with your RF. Even if you wanted to try a different dildo from LoveBotz you’d have difficulty, as the website only sells what you already get in your initial box set. When the RoboFuk works well it works reeeally well, thrusting tirelessly with unremitting enthusiasm. Hitting all the right spots, it’s an impressive piece of kit. The Robo Fuk has all the right parts and the potential to hit all the right places, however, decent in principle but disappointing in practice. We’re looking forward to seeing some upgrades as we believe the concept is awesome! www.xrbrands.com

top 10 best sellers

1. Apollo™ Alpha Stroker™ Alpha Stroker™ 2 (Vagina) 2. Apollo™ Replacement Sleeve Alpha Sleeve 1 - Gender Neutral 3. Apollo™ Hydro Power Stroker™

1. We-Vibe 4 Plus 2. Pleasure Mate Collection 3. Touch by We-Vibe 4. Tango by We-Vibe

4. Apollo™ Reversible Premium Masturbator Grip™

1. Pink lady stamina training unit/ original 2. Pink vibro touch 3. Pink vortex 4. Stu value pack 5. Fleshlight girl – stoya 6. Flight pilot/instructor

5. Scandal™ Corset Cuffs

7. Fleshlight girl - jenna haze

6. Scandal™ Love Sling

8. Fleshlight girl - tori black

7. Scandal™ Open Mouth Gag with Clamps

9. Fleshlight boy – brent corrigan

8. Impress™ Wand

10. Fleshlight shower mount

9. Impress™ Tongue 10. Impress™ Dove

www.calexotics.com

www.we-vibe.com

1. LC-12 Lace Mini Dress

1. B1 Cock Ring

2. LC-3 V ip Mini Dress

2. D3 Mini Vibrator

3. LC-16 N aughty Girl Mini Dress

3. W1 Bullet

4. LC-7 Table Dance Mini Dress

4. W2 Bullet

5. LC-14 Center Stage Mini Dress

5. L1 Kegel Balls

6. LC-24 Twerk It Mini Dress 7. LC-20 Backroom Mini DressPink 8. LH-1003 Crotchless Fishnet Bodystocking 9. LH-1004 Crotchless Lace Bodystocking

6. K3 Rabbit Vibrator 7. F4 Slimline Vibrator 8. E2 Rechargeable Slimline Vibrator 9. E6 Rechargeable Rabbit Vibrator 10. S4 Twin Tip Massager

1. 414323 FX - Extreme Silicone Power Cage 2. 413523 FX - Magic Pleasure Sleeve 3. 411321 FX - Mega 1” Extension Flesh 4. 411221 FX - Perfect 3” Extension Flesh 5. 411021 FX - Perfect 1” Extension 6. 411121 FX - Perfect 2” Extension 7. 412221 FX - Duo Clit Climax-Her 8. 411421 FX - Mega 2” Extension Flesh 9. 413923 Silicone Warrior Cock Cage

10. LH-1001 Crotchless Fencenet Bodystocking

www.lonbrook.com

www.fleshlightdistribution.com

10. 414223 FX - Deluxe Silicone Power Cage www.calvista.com.au

www.pipedreamproducts.com

1. HELLO TOUCH X Vibration & Electro Stimulation

1. Sasha Grey – UR3® Cream Pie Pocket Pussy – 5410-02-BX

1. Hypnotic Swirl Cupless & Crotchless Baby Doll & G-string Set

2. FORM 5 Waterproof Rechargeable Vibrator

2. Classic Butt Plug – Smooth – Medium – 0244-05-CD

2. Cheap Thrills Very Private Secretary Costume

3. Pocket Rocket – Original – 0376-01-BX

3. Luv Lace Cupless & Crotchless Teddy

4. Belladonna’s Pocket Pussy–5075-02-BX

4. Liquid Onyx Plunge Halter, Mini Skirt & G-string Set

3. FORM 2 Waterproof Rechargeable Vibrator 4. AFTERGLOW Special Edition Massage Oil Candle 5. FORM 4 Waterproof Rechargeable Vibrator

5. UR3® Refresh Powder – 1396-01-BU

6. FORM 6 Waterproof Rechargeable Vibrator

6. Velvet Touch Vibes – Lavender - 0340-02BX

7. LITTLE CHROMA Quiet Everlasting Vibrator 8. HELLO TOUCH Wearable Vibrator

7. White Nights – Bullet & Controller – 094902-BX

9. CONTOUR M Ceramic Massage Stone

8. The Super Sucker – UR3 Masturbator – 0684-10-BX

10. INDULGENCES Pocket Pleasure Set

9. 7 Functions – Wonder Bullet – 7506-02-CD 10. Vac-U-Lock – 7 Inch Thin Dong – The Naturals – 1015-06-BX www.docjohnson.com

www.jimmyjane.com

EVENT

DATES

VENUE

WEB

ADC-EXPO

April 11-13

Shanghai, China

www.adc-expo.com

AdultEx

April 24-26

Gold Coast, QLD

www.adultex.com.au

Sexpo

June 4-7

Perth, WA

www.sexpo.com.au

ETO Show

June 28-29

Birmingham, UK

www.etoshow.com

ANME

July, 12-14

Los Angeles, USA

www.anmefounders.com

Sexpo

Aug 20 - 23

Brisbane, QLD

www.sexpo.com.au

Erofame

Oct 7 - 9

Hanover, Germany

www.erofame.eu

Sexpo

Nov 5-8

Melbourne, Vic

www.sexpo.com.au

5. Mesh Cupless & Crotchless Teddy 6. Luv Lace Bra, Garter Skirt & G-string Set 7. Mesh Cupless Halter Top & Crotchless Thong Set 8. Club Seamless Gartered Catsuit 9. Liquid Onyx Double Keyhole Merry Widow & G-string Set 10. Black Widow Merry Widow & G-string Set www.magicsilk.com

BUYERS GUIDE

APOLLO™ ALPHA STROKER™ ALPHA STROKER™ 2 (VAGINA)

• Self-contained power stroker. Features pressure sensitive squeeze pads to customize tightness and 30 functions of vibration, pulsation and escalation. USB rechargeable.

APOLLO™ STA-HARD® KIT

APOLLO™ AUTOMATIC HEAD PUMP™

• Automatic pressure control with the push of a button. Easy to read LED display measures the PSI vacuum inside. Auto start/ stop button.

APOLLO™ TRAINER KIT

• Kit includes: Sta-Hard® erection pump, Silicone rings in 2 sizes, Tight and stretchy ribbed stroker and multi-speed vibrating stimulator.

• Pump up your training routine with this kit. Includes a durable cylinder and a body safe silicone enhancer ring.

CANDILAND SENSUALS - GLIDE STRAWBERRY BON BON

MOOD POWERBALL - SWIRL BLUE

• Premium water-based formula • Peta certified • Glycerin-free • Vegan friendly, • Sugar-free, paraben-free and body-safe, • Available in red licorice, cotton candy, strawberry bon bon, watermelon rock candy, and peppermint stix • Proudly made in America 58

• Plush, colorful strokers with ball-shaped design • Available in four colors with four unique internal textures • Perfect for handheld use • Made of incredibly lifelike ur3® material • Phthalate-free, body-safe • Proudly made in America

APOLLO™ DUAL DENSITY STROKER

• Ultimate stroker mimics the feel of the real thing with a textured dual density chamber for unparalleled sensations.

APOLLO™ AUTOMATIC POWER PUMPS

APOLLO™ REVERSIBLE PREMIUM MASTURBATOR TWIST™

• Ultra life-like Pure Skin® strokers. Soft, tight and stretchy. Reversible for smooth or textured stimulation and closed end for superior suction.

APOLLO™ HYDRO POWER STROKER™

• Fully automatic pump with textured grip, oversized cylinder and an easy to read LED display that measures PSI.

• Waterproof, vibrating pleasure stroker with textured chamber and 30 incredible functions. Optional multi-position hands-free suction cup swivel mount included.

PLATINUM - THE STRETCH - LARGE - PURPLE

CANDILAND SENSUALS - SWEET-NTART WARMING MASSAGE GELS

• Platinum health-grade silicone • Open tunnel design • Two-tone finish • Firm yet flexible4” insertable length • 2.6” width flat base for comfortable wearability • Available in black and purple • Proudly made in America

• Sweet yet tart warming massage gel • Three lickable candy flavors: strawberry sour, tart berry, and tangy cherry • Peta certified • Sugarfree, paraben-free, and body-safe • Proudly made in America

AUSTRALIAN PORNSTAR AND FLESHLIGHT GIRL™

• Angela White Fleshlight is now available to stores in Retail Packaging in both the Lotus and Forbidden openings/sensations.

FORM 3 WATERPROOF RECHARGEABLE VIBRATOR

• Bend the limber tip to direct the vibration, or press in the center deliver sensation with a personalized touch.

LC-12 LACE MINI DRESS

FLESHLIGHT SLEEVE WARMER™

• Warms each sleeve to a comfortable temperature in just a few minutes.• Automatic temperature control.• Water resistant.• Perfect for drying and storage after cleaning.

FORM 5 WATERPROOF RECHARGEABLE VIBRATOR

• For her, for him, or for us, FORM 5 takes pleasure to the third power. Two thin, supple wings provide all-encompassing sensation.

LC-3 VIP MINI DRESS

STU VALUE PACK

• The STU value pack contains the full Fleshlight™ experience all in one box. • 1 Fleshlight Pink Stamina Training Unit •1 Fleshlube® Water 4 oz • 1 Fleshwash™ Cleaner 4 oz • 1 Fleshlight Renewing Powder • 1 Fleshlight Shower Mount (With Flight™ Adapter)*

AFTERGLOW SPECIAL EDITION

• This special edition pairs aphrodisiac scents of Cocoa + Fig and comes in a premium gift box– light, drizzle and massage.

LC-14 CENTER STAGE MINI DRESS

FLESHLIGHT INSIDE

• Interactive teledildonics at it’s finest, with Fleshlight inside. When any two KIIROO devices are used together online, they simulate actual physical intimacy. With KIIROO, you can now touch your lover or partner from anywhere in the world.

HELLO TOUCH X

• As mobile as your fingers, massage stroke and please, unlike with any other product, with your choice of sensation- vibration or electrostimulation.

LC- 17 POP ‘N LOCK MINI DRESS

BUYERS GUIDE

#PAK-835 NYLON SPANDEX ZIPPER SHORT

• Stretchy breathable nylon spandex fabric enhances body contours while providing exceptional support. • Mini short features a functional ring pull zipper, low cut waist and high cut legs.

BONNIE ROTTEN COLLECTION FUCK BONNIE SILLY!

#145-162 STRETCH LACE MINI SHORT

• Ultra soft stretch floral lace design • Classic short features a low cut waist and high cut legs with a supportive comfort pouch

BONNIE ROTTEN COLLECTION SEE ME SQUIRT!

• Lifelike Squirting Mega Masturbator • BR103

• Lifelike Squirting Pussy • BR104

KENDRA SUNDERLAND COLLECTION LIBRARY GIRL EAGER BEAVER

• PD1771-11 Pink

• KS101 60

WOW! G-MOTION

#B660 LOVE AFFAIR BABY DOLL & G-STRING SET

• Luxurious, soft and stretchy baby doll features adjustable shoulder straps and functional ribbon tie with hook closure between the padded bra cups.

BONNIE ROTTEN COLLECTION SEE ME SPREAD!

• Mega Masturbator • BR105

ICICLES NO. 38

• PD2938-00

#L119 SHADES OF LOVE CROTCHLESS CATSUIT WITH 3-PIECE BONDAGE SET

• Delicate, ultra-soft crotchless bodysuit with intricate designs. • Explore your BDSM fantasies, set includes a Love Mask and two 40” satin easy-tie restraints.

KENDRA SUNDERLAND COLLECTION LIBRARY GIRL LOVE DOLL

• KS100

FETISH FANTASY EXTREME MEGA INFLATABLE ASS BLASTER

• PD3667-23 Black

FANTASY X-TENSIONS MEGA 3” EXTENSION

• PD4115-21 Flesh

ANAL FANTASY COLLECTION ASS-GASM COCKRING PLUG

• PD4623-23 Black

FANTASY X-TENSIONS DUO CLIT CLIMAX-HER

• PD4122-21 Flesh

ANAL FANTASY COLLECTION POWER BEADS

• PD4655-23 Black

FETISH FANTASY SERIES LIMITED EDITION THE PEGGER

FETISH FANTASY SERIES LIMITED EDITION ULTIMATE BONDAGE KIT

• PD4428-23 Black

• PD4432-00

PIPEDREAM EXTREME TOYZ ROTO-BATOR MOUTH

PIPEDREAM EXTREME TOYZ RECHARGEABLE ROTO-BATOR PUSSY

• RD288

• RD295

WE-VIBE 4 PLUS

• Advanced smartphone control app and wireless remote control unit. 10 modes, plus custom vibration playlists

TANGO PLEASURE MATE COLLECTION

• The perfect gift. Includes Tango, Glow Pleasure Mate G-Spot stimulator and Dusk Pleasure Mate for anal play.

TOUCH BY WE-VIBE

• Delivering a deep, satisfying rumble in 8 different vibration modes. Soft, silky smooth finish yet firmly powerful and 100% waterproof.

WE-VIBE 4 PLUS APP ONLY MODEL

• Advanced smartphone control app only. 10 modes, plus custom vibration playlists 61

WALL-O-COCK

Scene

Send pictures of your local event, trade show, store opening or company celebration to editorial@synergymag.com.au

ANGELA WHITE NOW AVAILABLE TO STORES Wholesale Manager - Lisa Martlew 64

Local: (07) 3493 0171 International: +61734930171 lisa.martlew@ﬂeshlight.com www.ﬂeshlightdistribution.com