Synergy Magazine Issue 4 Jan 2015

VALENTINE’S GIFT IDEAS Pg24

MAX BLACK SYDNEY FOCUS Pg30

EROFAME HANNOVER 2014 Pg42

Issue

JAN/FEB/

2015

Dear Colleagues,

ssue 4

With the Christmas trading period over and the festive season now come and gone, we’re moving full steam ahead into the New Year with Valentine’s Day trading! Of course we’ve put together a few product ideas for you!

/FEB/MAR

2015

The mainstream movie version, Shades of Grey, will be released to cinemas in Australia on February 12th, so make sure you have stock and ongoing supply of relevant BDSM items, as retailers world wide are expecting a surge in demand. We’ve kicked off the BDSM theme with a brief introduction to the topic and will cover product areas in more detail in coming issues.

At the same time this magazine is released, the adult retail year kicks off in LA on January 12th with another ANME show full of 2015 new releases and highlights, which we’ll cover in our next issue.

Synergy is an adult retail industry trade only publication for adults 18 years an over. If you would like a copy or require more for your staff, please email us your details.

Synergy is published quarterly and is posted free of charge to all qualifying adult retail industry participants in Australia, New Zealand and South East Asia. All material in this magazine is subject to copyright and cannot be reproduced in part or full without written permission from the editor. By submitting an unsolicited contribution or you are invited to contribute by us to Synergy Magazine, you agree to provide us with a licence to reproduce your material, including images, in print and electronic media with the right to edit written material. Articles and advertisements express the opinion of the authors and are not necessarily those of Synergy Magazine. ABN 90 929 416 369.

A Synergy Magazine

PO Box 8145 Melbourne

3151, Victoria, Australia P

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This issue, we’re covering some of the sparkle of the recent European adult pleasure products trade show, Erofame, now in its fifth year, plus a feature on Pipedream’s new state-of-the-art LA based dildo manufacturing facility, where BASIX, amongst other ranges, is produced. In an in-depth interview, premier Sydney retailer Max Black gives valuable insight into their operation, whilst in ‘ME’, we learn a little more about the personable ‘Kitten’.

We hope you enjoy this edition, we’d love to hear your feedback, and don’t forget to always send us announcements about your company, products and staff!

I would like to extend a huge thank you to our contributors and advertisers!

Best Bianca - Editor in Chief

a c n a i B

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CONTENTS

Trade News Latest Inside News....4 Movers and Shakers Industry Staff....10 New New Releases....14 Feature Pipedream’s New State-of-the-Art American Rubber Manufacturing Facility....16 A Calexotics Valentine Top Scandal and Entice Accessories....22 Valentine’s Gift Ideas Suggestions For Your Store....24

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Focus Max Black....30 Me Kitty Steel....36 Feature About BDSM....38 EroFame Hannover B2B Trade Fair....42

+61 (0) 435 406 607

E Editorial

editorial@synergymag.com.au

Advertising

ad@synergymag.com.au

General

info@synergymag.com.au

W www.synergymag.com.au

Reviews The Real Story....46 Top 10 Best Sellers Top Selling Items....48 Buyers Guide Featured Products....52 Scene CalExotics, EroFame, JoyDivision....58

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trade news

GVIBE NOW PROTECTED BY CHINESE PATENT

With the expansion and growing success, any company should bare in mind the importance of protecting its intellectual, creative and technical inventions and best practice. One of the most reliable way to do so is to apply for a patent and on successful accomplishment of the necessary requirements of uniqueness and novelty, a product may be granted a patent.

As Gvibe proved itself as a genuinely unique vibrator and one-of-a-kind invention both in design, and technical and anatomical functioning, the need for a patent was obvious from the beginning. The fantastic success of Gvibe and its worldwide expansion after only 3 months of existence was a temptation for some other companies who wanted to take advantage of Fun Toys’ achievements.

Struggling with patent trolls and proving the uniqueness of Gvibe, Fun Toys successfully received patents in the European Union, the USA, Russia and Ukraine. To receive the patent in China was a priority for Fun Toys as the Chinese market is fast and vast. After half a year of examination and documentation process, Gvibe received the patent in China in August 2014. Having this patent, Gvibe already sells out successfully in China with 100% confidence that the product is protected.

“The matter of receiving a patent is something that logically and naturally follows the production process and launch of the product. If you are confident in your invention being one-of-a-kind, you would want to protect it and enjoy its success. I am confident in the uniqueness of Gvibe, therefore, receiving patents was my priority. I am happy Gvibe is now protected all over the world,” said Jack Romanski, the inventor of Gvibe. www.gvibe.com

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BONNIE ROTTEN FAN MEMORABILIA Bonnie Rotten, the hottest erotic star on the planet right now, has her own 3D erotic figurines. Bonnie has been exclusively scanned with state of the art 3D equipment in Berlin and Los Angeles. Thanks to this new technology, you now can have Bonnie at home.

“I have my own action figures!” said an excited Bonnie Rotten from Germany. “I always dreamed I would have one and now I have four!” The Bonnie figurines come in three scaled down sizes and in four different variations: Sexy Bonnie, Schoolgirl, Bondage and Rollergirl. They are available in 1:10, 1:7 and 1:5 scale and range from US$99 -US$499.

The hand coloured 3D figures are made of polymer clay – a product of highest quality. They are printed, on demand, layer by layer, by high end 3D printing machines.

After printing, each figurine receives the manual finishing touch by specially trained professional craftsmen before it is crated for a safe journey to your home. The same 3D scanning technology can be applied to almost any creature or person and a range of figurines or even your own personalized figurine, as a limited edition, is available upon request. www.eroticart-shop.com

DOC JOHNSON LAUNCHES ASK THE DOC RADIO SHOW Doc Johnson announces the launch of their new Ask The Doc radio show on the US Playboy Radio. The weekly show will be hosted by Chad Braverman, Doc Johnson’s Creative Director, and Sunny Rodgers, Doc’s Marketing Guru, and gives listeners an inside look into America’s largest sex toy manufacturer.

Slotted to broadcast live every Friday between 11:00 a.m. and 12:00 p.m.

PST on Playboy Radio, the show will focus on the abundant questions sent to Doc Johnson’s Customer Service department and posted on their new B2B site at www.docjohnson.com/askthe-doc. The podcasts will be available on Playboy Radio and iTunes.

“When Playboy sought us out and presented us with the opportunity to do

the first ever radio show dedicated to sex toys and the sex toy industry I knew this would be a great venue to keep breaking down barriers attached to this business,” said Chad Braverman, host of the Ask The Doc radio show.

“We have had so many people contact Doc Johnson for help over the years that having this radio show to directly reach the public seems like a perfect way for us to answer all those questions, as well as answer questions directly from our listeners.”

The show also offers listeners a fresh take on the perceived life at a dildo factory.

“Every day someone approaches me and asks what it’s like to work at Doc

Johnson,” confirmed Sunny Rodgers, cohost of the Ask The Doc radio show.

“Not only is working in the sex toy industry fascinating, but having the chance to cohost a radio show with Chad has limitless potential. We’re providing our audiences with the very best information and entertainment all rolled into a weekly one hour show.” In addition to regular segments such as Sunny’s Sex Toy Stats, Sex Toy Hacks and Product Idea of the Week, Ask The Doc will also feature guests both within and outside of the industry. www.docjohnson.com

BOODIGO, THE WORLD’S FIRST ADULT SEARCH ENGINE FROM THE MINDS OF THE ADULT INDUSTRY LAUNCHES

FLESHLIGHT COUNTERFEITER ‘LEMEI’ GETS RAIDED IN CHINA

The time to surf for your favorite adult content is now. Boodigo is the first adult-oriented search engine that takes users straight to the online action… with no tracking, registration, cookies or hassle.

The Shenzhen Market Supervision Bureau raided the factories of Chinese counterfeiter “Lemei,” which was producing fake Fleshlight products.

Unlike mainstream search engines that go out of their way to avoid adult-related results, Boodigo delves only into adult-only content at lightning-fast speed, providing customers with more useful answers to their sex and pornrelated queries.

Boodigo eliminates search results from sites that are known or potential security threats, ensures that all Boodigo sessions are https encrypted and works closely with rights-holders to keep unlicensed and illegal content from appearing online, allowing users an enhanced search experience in a safe, private and anonymous setting.

“Boodigo’s search algorithm is designed to find ‘real’ adult sites and give top listings to them,” said Colin Rowntree, one of

the founders of the new search engine. “That avoids the problem of going to Google, searching for, say, ‘blowjob’, and getting the first multiple results pages of Wikipedia articles, women’s magazine howto guides, etc., before the online user can actually find a link to sites that focus on blowjob photos and movies.”

Boodigo also gives weight to name brands in adult. “If you search for names like Playboy, Penthouse or Vivid, the top listing will be for that studio or company’s website” said Rowntree. Similarly, any searches for porn stars by name return top of page links to the performer’s website and social media accounts, rather than illegal tube sites and fileshare services of stolen content.” www.boodigo.com

Interactive Fleshlight it worked agency for

Life Forms, makers of the brand of masturbators, said with the Chinese government two years.

According to Fleshlight COO Brian Shubin, Fleshlight plans to “relentlessly continue this fight on infringers of Fleshlight brand goods.”

Matthew Esber, ILF’s General Counsel said, “Counterfeiting operations like this essentially are defrauding customers by stealing from American companies like ILF. Losses from counterfeiting impact our product development, operational areas and ultimately they impact our customers, most of which are trying to purchase legitimate products that are developed and made in America and Spain. We worked with the Market Supervision Bureau in China because we strongly believe in defending the intellectual property rights that we’ve worked so hard to create.” www.fleshlight.com

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trade news

JACKIE WHITE, VICE PRESIDENT OF CALIFORNIA EXOTIC NOVELTIES, RECEIVES THE LIFETIME ACHIEVEMENT AWARD DURING THE ECN/IVD WAREHOUSE SHOW. White says, “I couldn’t believe the wonderful, kind things Frank Koretsky said! I am truly touched. The trophy is beautiful and I am so amazed by this unexpected honor. Thank you very much.”

The award was presented by Frank Koretsky. He says, “Everything I said about Jackie is true. She is one of those people who just makes you feel good when she enters a room! I’m a better person for knowing her. She has contributed so much to the novelty industry over the years, we all owe a bit of gratitude for the path she’s paved for all of us.”

Susan Colvin, President and CEO of California Exotic Novelties, adds, “I can’t think of anyone more deserving of a lifetime achievement award. I am so thrilled that our dear friends at East Coast News have recognized Jackie White for her dedicated service to California Exotic Novelties and the industry. Jackie is incredibly creative, hard-working, dedicated, and

THE SCREAMING O SECURES TWO DUCKS DISTRIBUTION The Screaming O has secured distribution on four continents following deals with five of the world’s top international distributors. The Screaming O will maintain and expand its presence in Australia via Two Ducks Distribution, The Netherlands via Tonga BV and Eropartner, Canada via JAL Enterprises, and South Africa via Luvland. With brand recognition and consumer demand at an all-time high, these moves poise the award-winning manufacturer for one of the most successful years in nearly a decade of business.

“It’s with great pleasure that we ink important agreements with so many respected distributors; each understands its unique market and how to best represent The Screaming O brand,” The Screaming O representative Conde Aumann said. “Our bright and colorful vibe translates effortlessly across cultures and we look forward to 6

spreading our positive and cheerful message around the world with the help of our newest partners.”

Two Ducks Distribution specializes in one-on-one staff trainings and instore visits to raise and promote product awareness while providing merchandising and marketing materials to help secure the sale. The c o m p a n y chooses to work with a hand-picked selection of complement ar y but never competing brands to build reputation and loyalty across the continent.

“The Screaming

personable, and is a tireless driving force at our company. We love you Jackie!”

Prior to California Exotic Novelties’ founding in 1994, Jackie worked with Susan Colvin at former adult distribution company, CPLC. Jackie has been with CalExotics from the beginning, and one could say that her name, along with Susan’s, is synonymous with the company.

Over the years Jackie has helped transform the market into a femalefocused and couples’ friendly industry.

The philosophy she helped create with CalExotics can be measured by the critical shift from male to female consumers.

Traveling the globe annually, Jackie has been a regular fixture at trade shows, open houses, conventions, and every conceivable venue where novelties are being talked about, sold or promoted. www.calexotics.com

O has a great array of fun shapes and styles and we’re excited to add them to our product range,” Two Ducks Distribution owner Neil Duckett said. “We look forward to a fruitful partnership and expanding the brand’s presence throughout Australia.”

For bulk or wholesale orders, contact your preferred distributor or email conde@thescreamingo.com. www.sellsomefun.com

JOYDIVISION CELEBRATES 20 YEARS AND ROCKS EROFAME It is always a home game for JOYDIVISION at the eroFame and this year they certainly made sure to take the field advantage. And in occasion of its 20th Anniversary, JOYDIVISION made sure that the amazement did not stop there.

JOYDIVISION Angels pampered visitors with delicious finger foods, Champaign, blue cocktails and cotton candy in fluffy clouds, while mesmerizing drape acrobats put on a stunning performance.

To top things off, daily giveaways let some lucky winners leave the JOYDIVISION village with exclusive prizes such as Samsung Galaxy S5’s, gift bags and limited edition wines. The main prize though surely put the icing on the Anniversary cake: JOYDIVISION, the German powerhouse of sensual erotic lifestyle products felt nothing less would have been more fitting to share their success of 20 years than with a brand new Porsche 911 or 100,000 EURO’s in cash! Its exclusivity, individuality and craftsmanship are exactly on par with JOYDIVISION’s own philosophy.

“And the winner is JOYDIVISION”!

A sentence quite familiar to the global company and the eroFame 2014 was no exception. 4 more prestigious awards were bestowed to JOYDIVISION whose products are all made in Germany. The

EROTIX Award honored JOYDIVISION as “Best European Manufacturer”, the acclaimed Soft-Tampons were voted „Best Female Product Category Hygiene“ and AQUAglide, Europe’s best-selling personal lubricant for over 15 years won the category “Best Lubricant”! Especially though the „Congratulations for 20 Years of Excellence in the Business” Award was received with great honor and pride as it truly reflects the remarkable success story of JOYDIVISION.

In his speech of the night, Oliver Redschlag simply summed it up with: “I would like to thank everyone, from the bottom of my heart that contributed to JOYDIVISION’s success. It is truly remarkable what we have achieved in the past 20 years. But more importantly I’d like to keep moving forward and focus now on a prosperous future for all of us. www.joydivision.de

All this called for a major celebration party of course and JOYDIVISION exceeded everyone’s expectations! The VIP guests experienced an unforgettable evening in the Expowal, architecturally one of the most unique and compelling locations, situated right next to a beautiful lake in JOYDIVISION’s hometown – Hanover, Germany. More than 150 people savored delectable gourmet foods and exquisite drinks while enjoying a fascinating performance show. A pyro painter created various dazzling figures and portraits out of simple sparklers and other fire elements including the JOYDIVISION logo that truly burned a lasting impression in the audience mind.

The second part consisted of a jaw dropping Glowshow that transformed the venue into a dream world.

OHMIBOD OPENS AUSTRALIAN PRESENCE Louise White from OhMiBod Australia has taken over OhMiBod distribution in Australia and New Zealand. Both retailers and wholesalers in Australia and New Zealand can now buy OhMiBod products online at www.ohmibod.com.au Drop shipping services are also available from the Sydney based company which also handles all support for the Australian and New Zealand region.

OhMiBod has just launched blueMotion, the next generation of sexy wearable tech. BlueMotion is a wearable massager (think vibrating panties) that uses Bluetooth technology. Compatible

with Android and iOS smartphones, blueMotion delivers pleasure anytime, anywhere. The massager carries a retail price of $154.95.

massager with a powerful motor that takes advantage of built-in smartphone features such as the accelerometer, touch screen, and volume controls.

“As blueMotion can be entirely controlled by a mobile device, it can encourage couples to who spend too much time on technology to physically interact,” says OhMiBod Australia director, Louise White. Couple blueMotion with the new crowd-founded OhMiBod Wi-Fi enabled app, and you can now control the wearable massager over the internet from anywhere around the world. OhMiBod equipped the lightweight, slimline

The massager connects to smartphones via OhMiBod Remote, an intuitive interface that allows the creation of unlimited vibration patterns on the fly.

Customers can download OhMiBod Remote at no cost from the iTunes and Play Stores. www.ohmibod.com.au

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trade news

OVER 50,000 WE-VIBE 4 PLUS HIT THE MARKET Over 50,000 We-Vibe ® 4 Plus couples vibrators have now shipped to distributors and retailers around the world. The new app-compatible We-Vibe offers smartphone control, custom vibration playlists and the ability to share control from anywhere in the world.

With We-Vibe 4 Plus and the We-Connect™ app, couples can play together even when they’re apart. We-Connect is available for both Apple® and Android™ devices. The free app connects couples through a secure, private connection between smartphones; no sign-in or registration is required.

We-Connect is now on the App Store SM and Google Play™ and is available in English, Chinese/Mandarin, Czech, Dutch, French, German, Japanese, Polish, Portuguese, Russian, and Spanish.

We-Vibe retailers can also access the new We-Connect promotional video, “Play together even when you’re apart”, released to support the launch of the We-Vibe 4 Plus. The video can be viewed and embedded on websites, directly from YouTube. The video will soon be available in 11 languages on the We-Vibe 4 Plus download page.

For use in the We-Connect app, Standard Innovation has secured a licensing agreement, respecting the rights of the

patent holder of US patent 6,368,268 – Method and device for interactive virtual control of sexual aids using digital computer networks. www.we-vibe.com

PIPEDREAM STEALS THE SPOTLIGHT ON TWO HIT TV SHOWS! Products Featured on Kardashian Spin-Off and Sons of Anarchy. Pipedream’s mainstream popularity continues to grow as their best-selling Fetish Fantasy Series was seen on two hit T V shows in just one week! Products were featured on the series finale of Sons of Anarchy, as well as the most recent episode of Kourtney and Khloe Take the Hamptons.

“It’s always exciting to sporadically find our products on our favourite shows. Pipedream has always been the number one brand in the world - but now we’re reality royalty-approved!” joked Visual Merchandiser Briana Honz.

In episode 7 of the Kardashian’s E! spin-off, Kourtney has a tiff with Khloe’s hubby Scott and offers her amends with a gift the next day, - a Fetish Fantasy Series Bull Whip and Fetish Fantasy Lingerie Ride ‘em Cowboy chaps! Scott exclaims, “Fetish Fantasy Lingerie - this is exactly what we needed!”

Fetish Fantasy Series continued its streak of pop culture

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popularity on the Sons of Anarchy finale, making it Pipedream’s fifth appearance on the award-winning FX drama. The opening credits reveal the gang’s underground porn studio, where the wall of their latest production is packed with Fetish Fantasy Series whips, paddles, and restraints.

“We’re so grateful for our ongoing partnerships with Hollywood’s top producers. The best in the entertainment business require products that are guaranteed to peak the public’s interest,” explains PR Manager Sabrina Dropkick. “Our unique designs have created incredible mainstream crossover appeal, and that’s what makes Pipedream the top adult novelty manufacturer in the world.” www.pipedreamproducts.com

SCANDAL FROM CALIFORNIA EXOTIC NOVELTIES, HONOURED WITH CREATIVITY INTERNATIONAL AWARD FOR OUTSTANDING CREATIVE DESIGN California Exotic Novelties, is honoured with a coveted Creativity International Award for Outstanding Creative Design for the Scandal Collection. The Silver Award recognizes excellence in packaging design.

The Creativity International Awards are one of the longest running, independent advertising and graphic design competitions. Open to both students and professionals from around the world, Creativity International Awards are judged by a rotating panel of advertising and design professionals who volunteer their time and knowledge without personal agenda or bias. Winning entries are selected for their quality of art, or advertising impact, or both.

“Scandal is a merchandising dream,” says Jackie White, Vice President of California Exotic Novelties. “The beautiful photography depicts the interaction between the couple in such a way that it tells a story—which is a great way to sell a product. No wonder Scandal won a Creativity Award in this category. It’s absolutely stunning!”

The Scandal Collection is an array of light fetish playwear which is incredibly popular right now because of the Fifty Shades Phenomenon. Cuffs, restraints, paddles, masks and more, feature a stunning red brocade fabric. Plushy on the interior, they are comfortable and strong. Lace accents and corset styles are as fashionable as they are sexy. www.calexotics.com

“ With this award California Exotic Novelties breaks another barrier. Because we’re being honoured alongside of so many household name brands, this validates everything we do—not only as the leading pleasure product manufacturer, but also as a leading manufacturer, period!”

Susan Colvin, President and CEO of California Exotic Novelties 9

MOVERS & SHAKERS

Promote yourself and your new staff here. Send a photo and a short introduction to editorial@synergymag.com.au

BRUCE MURISON STANDARD INNOVATION

MEREDITH DAVIS JIMMYJANE

Bruce Murison returns to lead Standard Innovation and appoints Frank Ferrari to President

Meredith Davis Joins Jimmyjane as a Resident Sex Educator & Social Media Manager

Standard Innovation® today announces a corporate restructuring with a focus on expedited product development and fuelling long-term sales growth. Bruce Murison, inventor of the We-Vibe ® and co-founder of Standard Innovation, is returning to lead the company as its Chief Executive Officer. Standard Innovation is also pleased to announce the appointment Frank Ferrari to the position of President.

After four years away from the day-to-day operations of Standard Innovation, Murison is returning to further develop the We-Vibe product strategy, extend the brand’s offering and expand the company’s global growth.

Murison has appointed Frank Ferrari as Standard Innovation’s President.

Ferrari will lead the senior management team and work closely with Murison to drive the strategic business direction. Ferrari has been a member of board of directors of Standard Innovation since 2008. He has a background in business analysis and project management.

Continuing their mission to go beyond products, and use education to inspire an expanded understanding of sexuality, Jimmyjane has added Meredith Davis to their team as resident Sex Educator and Social Media Manager. Leveraging her research background in Human Sexuality, Davis will contribute to all areas of the business. In addition to direct-to-consumer programs, she will develop platforms for sexual education, in partnership with Jimmyjane’s retail partners. As the Social Media Manager, Davis will communicate directly with the public, answering questions on sexuality and providing commentary on recent trends, studies and research.

Davis received her B.A. in Human Sexuality and Psychology from Indiana University where she spent over four years conducting sex research.

Davis approached Jimmyjane looking to apply her knowledge to a business where she could impact the lives of a larger audience.

“From the information on our packaging to statistically driven infographics, education has always been core to our brand at Jimmyjane. Meredith’s experience, passion and enthusiasm for human sexuality is unparalleled.

She is a valuable addition to the team and our mission of bringing Pleasure to the People. She is going to be a great resource for our retailers and continue to make Jimmyjane an authority in the realm of sexuality.” – Alicia Sinclair, VP of Worldwide Sales and Business Development at Jimmyjane.

KRISTOFER KAY M.D. SCIENCE LAB M.D. Science Lab announces the addition of industry veteran Kristofer Kay as the company’s new director of marketing.

The company said utilizing his background as a magazine journalist, Kay will contribute to its overall corporate communication, brand awareness, retailer outreach, social media platforms and consumer education.

Before joining M.D. Science Lab, Kay was an editor at ED Publications, the Florida-based publishing house which produces two bi-monthly adult industry trade publications: Exotic Dancer’s Club Bulletin and StorErotica Magazine. Kay has also helped produce the annual Gentlemen’s Club Owners Expo and has MC’ed the yearly StorErotica Awards Shows at ILS and ANME, respectively.

“Having covered M.D. Science Lab and their spectrum of products for close to a decade, my transition into both this company and this role has been that much more seamless,” Kay said. “Already being cognizant of the corporate integrity, along with their steadfast commitment to consumers, I’m thrilled to enrich their laudable reputation.”

“What Kris brings to the company is his rich knowledge regarding the adult retail community as well as a natural gift of communication,” said Ralph Albrecht, President of M.D. Science Lab. He added, “Going forward, M.D. Science Lab will be making strides in our overall marketing strategy. Therefore, we have to remain topically relevant to our retailer partners, increase our brand awareness, and aggressively promote our current products. We’re delighted to have Kris aboard and look forward to having him represent the company in both our mainstream and adult sectors.”

Kay can be contacted at kkay@mdsciencelab.com.

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CHANEY COX ADVENTURE INDUSTRIES Adult lifestyle distributor Adventure Industries has announced the addition of Chaney Cox to its team.

Cox, an industry fixture herself, will serve as the company’s Brand Manager, taking the reins on several of Adventure’s exclusive offerings. The company reports that Chaney’s primary focus will be its latest brand addition, The Rabbit Company, makers of an innovative and playful line of rabbit vibrators.

“I can’t begin to tell you how excited we are to have Chaney on board,” explains Adventure management. “We’ve known her for a long time, and really feel we couldn’t have found a better match for this role.”

Cox brings to the table 6 years of industry experience, including hundreds of solid relationships she has forged during her tenure. All this lends to a comfort and confidence that Chaney is sure will suit Adventure’s needs.

“This is definitely a big change and big challenge for me – but I’m thrilled to be here!” Chaney explained. “I see nothing but opportunity for me to make a positive impact with Adventure’s new and existing brands – especially The Rabbit Company.”

Chaney will be working from the company’s California office, handling everything from sales to shows and in-store trainings.

For more information about Adventure Industries’ sales or the all-new Rabbit Company’s lineup, email info@adventureindustries.com.

DANIELLE SEERLEY SHIBARI WANDS Shibari Wands Adds Danielle Seerley as Senior Sales Exec Shibari Wands has announced the addition of Danielle Seerley as senior sales executive.

“Shibari Wands brings a fresh face to the modern vibrator world with contemporary and market-relevant design, with dedication to materials, colors, and its overall aesthetic,” Seerley said. “My responsibility to the brand is to assist in establishing distribution channels, both domestically and internationally. I’m excited to come on board and join the team while in its early stages, to help establish a solid customer base and continue cultivating new business. I’ve been very fortunate to develop strong relationships in the industry over the last several years, and look forward to continuing to do so with Shibari Wands.”

Seerley brings her past experience as sales manager for ID Lubricants and Nike to the Shibari Wands team. “We’ve worked very hard to create a positive work environment at Shibari, a place where brilliant, ambitious people thrive,” says Kevin Mirarchi, executive officer for Shibari Wands.

“As such, I’m happy that we’ve been able to attract top talent from across the industry. We’re all so very excited to work with Danielle, who brings amazing energy, drive and experience to her position.”

Shibari Wands supports breast cancer research by donating a dollar per every pink-colored item ordered by distributors. The “Pink Products” campaign will run through Oct. 31 in honor of Breast Cancer Awareness Month. Products offered as part of Shibari Wands’ ‘Pink Products’ campaign include the following: Shibari HALO, Shibari Bling Mini-Wand w Crystals, Shibari 7” Multi-Speed Vibrator, Shibari Surge 10X Bullet, Shibari Pocket Pleasure, Shibari Lilly Wand Attachment and Shibari Pleasure Dots Attachment. Distributors may contact Seerley directly at Danielle@ ShibariWands.com

HEIDI ZUEGN TWO DUCKS Heidi Zuegn has joined the Two Ducks Team.

Heidi, formerly of Max Black and Lelo PR, joins Two Ducks in a role that sees her visiting stores, training staff and supporting retailers with product knowledge and assistance with merchandising. Heidi’s many years of experience, dealing with customers in a sales situation, means she’s able to assist staff with a wealth of real world sales experience.

“With our ever growing portfolio of brands and with their individual product offerings continually growing, we always have new products arriving” says Neil Duckett, owner of Two Ducks Distribution. “Having Heidi regularly visiting retailers has been a fantastic addition to our team, the feedback from businesses she’s visited has been very pleasing over the last few months.”

Heidi will continue to regularly travel up and down the East Coast in 2015, with a return trip to Queensland planned for January followed by another to Victoria in February.

Heidi can be reached at heidi@twoducks.com.au

MANEX REKARTE BIJOUX INDISCRETS Manex Rekarte Joins Bijoux Indiscrets Sales Team

LAURA VENNER LELO OCEANIA LELO aquires Laura Venner as Australian Sales Manager LELO is please to announce that Laura Venner has joined LELO Oceania Pty Ltd in the role of Sales Manager Australia.

Laura brings to LELO afocus on training and sales, to ensure that the brands high standards arenot only maintained, but improved where ever possible. “Laura bringswith her a vast and varied experience and is a great asset to our team, Laura says she is loving working with one of the world’s leading brands”, comments LELO Australia director Jo Radnidge.

Bijoux Indiscrets, the Barcelonian brand, is introducing a new team member to manage the North and South American markets. Many will know Manex Rekarte for his past work with Swedish super brand LELO where he worked as Sales and Marketing Manager for South Europe & Key. Accounts. Others for being one of the founders of La Juguetería erotic toys, the very first and groundbreaking erotic boutique in Spain.

Manex is a sales expert with wide experience in marketing and development for the adult sector, knowing in detail many of the needs of most players in the sector, from retail, to manufacturing to ecommerce.

Having collaborated with many of the premium brands and being of South American origin and British upbringing he arrives to Bijoux Indiscrets on a mission to reach new horizons. Together we will re-invent foreplay and accessorize intimate complicity.

Manex may be contacted at mrekarte@bijouxindiscrets.com

Laura can be reached at laura.venner@lelo.com

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Twenty One Vibrating Diamond Massager Bijoux Indiscrets

Sweet Sins Teddy - Two Piece Floral Lace Teddy And Handcuff Set Seven‘til Midnight www.calvista.com.au

Gvibe² Second Generation Massager Gvibe

Massage Candle Vanilla JoyDIVISION

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Afterglow, Special Edition Natural Massage Oil Candle- Cocoa + Fig Jimmy Jane

E6 – Multi-Function Rechargeable Rabbit Vibrator Ovo

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Pump Worx - Deluxe Auto-Vac Pump Pipedream

Oral Delight – Strawberry oral arousal gel System JO

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Masked Desires- Sexperiments Kit Sportsheets

Spotty - Revolving And Vibrating Men’s Massager Nomi Tang

FORM 5 Waterproof Rechargeable Vibrator Jimmy Jane

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15

Feature

PIPEDREAM’S NEW STATE-OF-THE-ART AMERICAN RUBBER MANUFACTURING FACILITY Pipedream now produces American-made PVC and TPR at their new, stateof-the-art manufacturing facility in Chatsworth, California.

Tony Hernandez “Tony is a 27-year industry veteran of rubber manufacturing and product development and his vast knowledge of new materials and proven techniques will be a valuable asset to our team”, says Orlandino.

16

The manufacturer has been producing its own rubber in the US since 2007, but a challenge appeared in 2013 when the internal production of the Basix collection could not keep up with the high sales demand. Chairman and CEO Nick Orlandino immediately went to work to alleviate this issue, and a plan was quickly put in place using lean manufacturing principles to redesign and implement a new process.

Orlandino acquired a 50,000 square foot building just a few blocks away from Pipedream Headquarters, and complete renovations were made – the new facility has seen state-of-the-art manufacturing equipment installed; each individual mould has gone through a re-plating process in order to sustain more pours; extruder machines have been revamped to offer better control of the fill process; and proprietary cooling systems were installed to reduce moulding times.

At the heart of the new manufacturing facility is Pipedream’s customized cooling system, a fully automated process designed to cool the product and recycle the moulds as quick as possible. In the previous facility, freshly poured product went through a 24hour cooling process before the items were ready for finishing and packaging. Today, a brand new dildo is poured, packaged and ready to ship in just one hour! Moulds run on a conveyor belt through a cooling tunnel that blows cold air directly on the mould, allowing workers to remove the product immediately and freeing the mould for the next pour.

From the cooling tunnel, the extracted pieces are moved to a high-tech cooling bath, which quickly drops the rubber’s temperature and preps it for handling. An automated conveyor system transports the dildos from the cooling tank to the finishing area, where workers trim and smooth the product and prepare it for packaging. Once the items are packaged, they’re boxed in master cartons and ready to ship. This improved procedure has

increased fill rates by 140%. The manufacturer now has the capacity to produce 5,000 packaged and ready-to-ship products per day (25,000 a week) and expects to double this capacity with additional work shifts. Employees now have a bigger, well-organized workspace, and have been issued new tools and procedures to ensure the highest quality and most efficient production and packaging.

The new system has been tested, debugged, implemented, and is currently fully operating and running smoothly. Pipedream now has the ability to produce 1.2 million products a year on a regular 40 hour workweek, which will be easily doubled by adding a second shift. In addition to new collections, such as Real Cock, which will serve as the first line conceived in the new facility, to debut at January’s 2015 ANME show, Pipedream

17

Pete Ledeboer ” My goal, starting with the Basix area, is to remove as much non-value added cost to our product lines, using lean manufacturing principles, so that as many of our current and future products can possibly be made in the U.S.A. in a high quality, efficient manner.”

18

also has the capacity to offer private label manufacturing for any sized customer. The new process, systems, and equipment will make Pipedream the largest manufacturer of rubber and TPR in America.

companies like Mattel, Kransco and El Dorado Stone, and he’s helped develop and implement large scale manufacturing processes that will help us make the highest quality products at the best prices.”

“With the flood of cheap, noncompliant Chinese imports in the market today, Pipedream has built the ultimate facility to bring manufacturing back to America.

By doing so, we can offer better quality, compliant, body-safe products in large volume at competitive prices, and we can do it faster and more efficiently than any other manufacturer, “says Pipedream Chairman and CEO Nick Orlandino.” Pipedream is known for 95% fill rates on our entire product line, and this new facility will help us maintain this standard.”

Ledeboer is equally excited about the new facility and can’t wait to help make Pipedream the leader in rubber production.

“We’ve brought Tony on board, a 27-year industry veteran of rubber manufacturing and product development to help lead the way, and his vast knowledge of new materials and proven techniques will be a valuable asset to our team. Our Senior Vice President of Operations Pete Ledeboer has an extensive background in manufacturing for mainstream

”I have been involved for twenty plus years with slowly moving manufacturing from the United States to either Mexico, China, Indonesia, or the next low labor market on the horizon due to labor costs,” said Ledeboer. “My goal, starting with the Basix area, is to remove as much non-value added cost to our product lines, using lean manufacturing principles, so that as many of our current and future products can possibly be made in the U.S.A. in a high quality, efficient manner. Every time that we are successful at this strategy, it will help Pipedream achieve timely new product introductions, quicker reaction to market, less complex supply chain management, and ultimately, higher customer satisfaction.”

THE REAL COCK RANGE This new 50+ piece collection offers the most realistic PVC dildos ever created in America. Made in the USA from phthalate-free, latex-free, hypoallergenic PVC rubber, there are 18 unique styles available in three colors – flesh, brown, and black. Each piece has been handcrafted and sculpted with meticulous attention to detail to offer the most lifelike beginner’s dildo ever imagined. You would never believe that these lifelike dildos are made with PVC – the firmness and consistency of the material along with lifelike textures, intricate decorating, and impeccable finishing make these dildos look better than the real thing!

realistic, (and more expensive), Real Feel Fanta Flesh collections.

“We’ve taken the most affordable material on the market and transformed it beyond what most people imagine when they think of PVC,” said VP of Development Rob Phaneuf. “Though both collections are made with PVC, the Basix range features the traditional transparent look that’s associated with jelly toys – but the Real Cock collection looks and feels like a completely different range. From better Moulds to even better manufacturing to extremely detailed decorating, the entire manufacturing process has made Real Cock the best beginners PVC range on the market.”

Pipedream’s goal was to create an affordable alternative to their more

Every dildo features a super-strong suction cup base for wall banging

fun and harness compatibility. From 6 -inches to 12-inches long, balls and no balls, double dongs and anal plugs – the variety of shapes, sizes, and styles truly ensures satisfaction for everyone.

The collection comes packaged in clear clamshell uniform packaging, alongside the world-renowned Pipedream marketing machine.

With custom planograms, physical and digital catalogues, cutting-edge art and videos, branded signage, and hands-on training by request, Pipedream offers everything that distributors and retailers need for optimal merchandising, both instore and online. www.pipedreamproducts.com

19

“

The Worlds Best-Selling Bondage line... is now available in a whole new shade!

“

When the blockbuster movie event of 2015 hits the big screen, will you have stock on the world’s best-selling bondage line?

With over 2 million units sold since the book’s initial release, Fetish Fantasy Limited Edition continues to be the premiere introductory fetish collection in the world. The couples-friendly beginner assortment now features over 60 fetish best-sellers. The entire line is part of an easy-to-merchandise planogram that includes complimentary signage and a beautiful 10” LCD Digital Video Player. Place your orders now to makre sure you have stock when the media blitz hits!

www.pipedreamproducts.com

ORDER YOUR FFLE 2014 PLANOGRAM NOW AND RECEIVE A FREE 10” LCD VIDEO DISPLAY, POSTERS AND SIGNS! WWW.PDPLANOGRAMMER.COM 21

TOP

SEXY SCANDAL AND ENTICE ACCESSORIES TO STOCK THIS VALENTINE’S DAY

Corset with Cuffs What makes this so popular? There is an included extender, like a bra extension, which means it fits more sizes. Plus the cuffs detach, making the Corset Cuffs as creative as they are beautiful!

Desireé Duffy, Director of Public Relations, California Exotic Novelties This Valentine’s Day, with everyone excited about the Fifty Shades and the release of the movie, retail stores have an incredible merchandising opportunity. Because California Exotic Novelties is your merchandising partner, we asked Lupe Martinez, Senior Account Manager for the company and expert merchandiser, for her thoughts on successfully preparing your store.

Martinez advises you to spice up your lingerie section. “First-time or less-frequent shoppers can be shy or intimidated by the bondage section of a store. It’s not that they don’t want to experiment with roleplaying, but let’s make it easy for them and incorporate the softer items in Scandal and Entice Accessories with the lingerie. Dress up a mannequin incorporating the products and you’ll see the results!”

She also suggests a cross merchandising strategy.

“Make sure you also have the items you displayed in the lingerie section, in the bondage area as well.

Include them as part of your Scandal and Entice Accessories Visual Merchandising Plans. It’s all about cross merchandising, and you’ll be pleasantly surprised by the results!”

A “Buzz Factor” is important as well, according to Martinez. She adds, “Count on CalExotics to have your ‘balls covered’! For those customers with a ‘grey shopping list’ who are interested in orgasm balls or bondage items, offer them a bundle pack— something that includes a vibrating item, too. Based on sales data, we discovered that people who just bought orgasm balls didn’t necessarily become regular users. However, offering them a bundle pack, or gift with purchase, helps introduce them to items they may not have otherwise purchased.”

If you want to spice up your Valentine’s Day Display with some of the most popular items, try Lupe’s “Great Eight” stocking list for starters.

Posh Silicone “O” Balls - These are highly popular and perfect for those new to the world of orgasm balls. They are perfectly weighted, come in bright.

Entice Crystal Intimate Clip - What an amazing little clip!

This understated adornment is one of the hottest sellers in the collection. Why do women love it?

It’s pretty, discreet and feels amazing when it slips on.

Chelsea Collar with Leash - The stunning rose gold is just the start for this muststock collar and leash! Fetish fashionistas will love the style, the comfort, and the fact that the leash detaches.

Scandal Paddle - Soft and plushy on one side, the breathtaking brocade fabric looks magnificent as it shimmers in the light.

When you need a spanking, you need the Scandal Paddle.

Scandal Mouth Gag with Clamps - This versatile gag offers two rings, one nickel-free iron and the other rubber, depending on the user’s preference. The adjustable and detachable clamps have comfortable pads and can be used in many different scenarios.

Entice Eye Mask - What makes this mask special? It offers a total blackout experience. The flaps hang low as to block out the maximum amount of light. A serious sensory deprivation experience! Plus Entice is kind to animals, the entire line is vegan-friendly.

Scandal Over the Door Cuffs - This unique items gets you off the bed and into more adventurous places. Totally adjustable, it features universal clasps and O-rings with a swivel design. Plus the cuffs are removable for independent use!

For more information about Scandal and Entice Accessories, Visual Merchandising Plans, signage, and sales support tools, visit www.CalExotics.com.

Valentine’s Gift Ideas

Warming Massage OilStrawberry and Honey Bijoux Indiscrets

Leaf+ Fresh+ Multi Function Silicon Massager BMS

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www.calvista.com.au

Bodywand Love Edition Mini Massager XGen Products

Bnaughty Premium Unleashed Wireless Remote Bullet B Swish

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Entice – Chelsea Collar With Leash California Exotic Novelties

CANDiLAND SENSUALS Body Icing - Red Velvet Cake Doc Johnson

www.calexotics.com

24

www.calvista.com.au | www.claredale.com.au | www.windsor.com.au

After Dark Gift Set Jimmy Jane

XOXO Flavoured Gift Set – Water Based Flavoured Lubricants JO

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Huile d‘Or de Luxe - Massage Oil Vanilla With Real Gold Flakes JoyDIVISION

Treasure Trove Gift Set Strawberry Kama Sutra

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A Deeper Shade of Red Board Game Kheper Games

MONA Wave™, Deep Rose Vibrator LELO

www.windsor.com.au

www.lelo.com

25

Valentines Gift Ideas

Fascinator Throw Plush Throw Blanket Liberator

Cry Baby 2 – Remote Wireless Bullet Love to love

Sweet Touch Kissable Massage Oil Blueberry and White Chocolate Sensuous

www.liberator.com

www.love-to-love.com

www.sensuous.com.au

Lovelife Adventure Triple Stim Vibrator OhMiBod

S4 – Couple’s Massager Ovo

Babydoll in Heart Lace, SKU 25394 Shirley of Hollywood

www.ohmibod.com.au

www.calvista.com.au

www.shirleyofhollywood.com

Body Dew PUMP Body Oils – Make Me Blush Classic Erotica

Sex Therapy Kit For Lovers Pipedream

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CALENDAR

<< TOP TEN

EVENT

DATES

VENUE

ANME

January 12-13

Los Angeles, USA

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XBIZ360

January 14-16

Los Angeles, USA

www.xbiz360.com

Las Vegas, USA

www.lingerieshowvegas.com

March 30 –

ILS

April 1

WEB

ADC-EXPO

April 11-13

Shanghai, China

www.adc-expo.com

Sexpo

June 4-7

Perth, WA

www.sexpo.com.au

ETO Show

June 28-29

Birmingham, UK

www.etoshow.com

ANME

July, TBA

Los Angeles, USA

www.anmefounders.com

All Wrapped Up Bra Set – 2 Piece Satin Bra and Thong Set Seven til Midnight

Sexpo

July 31-Aug 2

Brisbane, QLD

www.sexpo.com.au

Erofame

Sept 30-Oct 2

Hanover, Germany

www.erofame.eu

www.calvista.com.au

Sexpo

Nov 5-8

Melbourne, Vic

www.sexpo.com.au

SOURCE YOUR ADULT PLEASURE PRODUCT DIRECTORY

AAPD

Novel Creations Pty Ltd

Adelaide SA Tel (08) 8244 5558

Melbourne Vic Tel 0403 379 375

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Atomic Bomb Wet® Nuru™ Body-On-Body Erotic Massage Kit Wet www.calvista.com.au

Melbourne Vic Tel (03) 9588 2405

Calvista Australia Pty Ltd Melbourne Vic Tel 1800 012 221

www.calvista.com.au

Calvista New Zealand Ltd Auckland NZ Tel +64 9 309 5496

www.calvista.co.nz

Claredale Distributors Pty Ltd Melbourne Vic Tel (03) 9818 7736

www.claredale.com.au

Nerang QLD Tel 1800 002 425

www.picone.com.au

Sensuous Paradise Point QLD, Tel (07) 5577 3590

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SLS Specialty Australia Melbourne, VIC

www.slsspecialty.com

Sugar and Sas Melbourne Vic Tel 0417 341 643

www.sugarandsas.com

The Love Group

Brookvale NSW, Tel 0 417 409 596

Indooroopilly, QLD, Tel (07) 3846 6924

www.lelo.com

www.thelovegroup.com.au

Lingerie Logistics

Two Ducks Distribution

www.joiedevie.com.au

Next to Nothing www.calvista.com.au | www.sugarandsas.com

Picone Group Australasia Pty Ltd

Lelo Oceania Pty Ltd

Melbourne Vic Tel 1300 556 194

Tango Pleasure Mate Collection We-Vibe

www.novelcreationsptyltd.com

Sydney NSW Tel (02) 8213 0694

Adelaide, SA, Tel 0439 99 88 99

www.twoducks.com.au

Windsor Wholesale Melbourne Vic Tel (03) 9464 3622

www.windsorwholesale.com.au

www.ntnaust.com.au If you would like your company listed here, please contact us at editorial@synergymag.com.au

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focus

What does a typical day at Max Black look like?

No two days are ever alike and every day is filled with genuine laughter. Our commitments to the store, our guests and our online customers are just the tip of the proverbial iceberg as our day also consists of the work we do with community groups, educators, health services and other businesses and brands in the industry. In addition to all of this we are continually producing workshops and events in-store and lending our support and knowledge to all sorts of professionals - for example our Rubber Room works with local stylists to dress everyone from models in magazines to X-factor contestants and celebrities.

VITAL STATS Max Black

Established 2006 Head Office Newtown, Sydney How many staff >10 Stores: Large retail premises on King Street in Newtown Website URL: www.maxblack.com.au

30

If we look at your adult retail business in 2006 versus now, what changes did you see and how have you responded to them?

When we first started the world of adult retail in Australia was only just starting to see the emergence of women as the primary buyer of adult products, particularly in urban areas. We responded by reviewing and adapting the offering in store often so that the mix has changed along with the customer base. For example, we were the first store in Australia to have a 100% phthalate-free toy collection and that was in direct response to the concerns of women everywhere that products should be safe as well as sexy.

FOCUS What is Max Black especially proud of?

We are especially proud of our work with ACON and local community groups over the years however some the brightest moments have been unexpected - our work with manufacturers to improve product quality (and how they are marketed) has been very rewarding.

Winning Eros Shine Awards has been wonderful as there is nothing quite like being recognised by our peers and our guests for the way we do what we do.

What have been some of the best moments at Max Black?

Hosting amazing educators and personalities like Tristan Taormino, Stacey Demarco and Buck Angel have been a real privilege, as well as very enlightening.

That being said some of the best moments at Max Black are not so much company-related but people-focused - from that tentative first-time toy purchaser who becomes a confident, empowered and knowledgeable regular to the couple that is reigniting the spark 50 years after first meeting. We provide a space that gives people permission to open up and communicate and it’s always a pleasure to see couples reaching a greater level of personal intimacy because of their experience with us. To be invited into the private lives of so many different kinds of people and be a respected and trusted source of all things intimate, these are the best moments.

What are a few of the key variables in order of importance to ensure the best chance of success in adult retail?

1. Customer Service.

2. Customer Service.

3. Customer Service.

What makes a great store location?

The best chance of success would be a position where you are a part of a vibrant mix with good foot traffic.

Being a part of a mix that is about personal enjoyment and fulfillment will be important. What really matters is understanding your local community, responding to their needs and ensuring your store is relevant to the communities within your location.

Does Max Black target a specific customer demographic? How would you define your customer base?

Max Black has traditionally had a focus on meeting womens’ needs, however our store is located in Sydney’s vibrant Inner West and our customers come from all across the Sydney region so it is incredibly diverse. There is now doubt however that Max Black has a commitment to the finest quality products and that our selection is curated to ensure we offer our guests a collection they can trust - from entry-level to high end.

How important are sales staff?

Your staff are the first and usually the last impression your store makes on customers. Having the right team, with the right knowledge is core to any servicefocused business.

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What makes a great adult retail staff member?

Every store will require a slightly different kind of service professional but for Max Black it comes down to someone who has the mental bandwidth to understand what kind of role they are fulfilling. Beyond being well-presented, approachable and wellspoken the best adult retail staff are also intuitive, perceptive, sensitive, communicative and genuine. They must also have a fundamental passion for this industry, its products, and the impact they’ll be making on real people.

What do staff most love about their jobs at Max Black?

We have a supportive and warm environment where staff are not placed in a hierarchy but honoured for the contribution they make. We foster a culture that brings us together not just as a team, but as a family. There is nothing like the feeling of knowing that what you’re doing is making a worthwhile contribution whilst it is also fun. Fun is really, really important.

What do staff most often complain about?

In our business late nights are often the biggest challenge for our team. To manage this we ensure there is even distribution of floor roles and rostered times and that our team always feels supported by management, especially when something at home or in their personal life requires a little understanding.

How often would Max Black change a store layout or remerchandise?

Merchandising in store is a constant process. Areas are re-storied on a weekly basis by our in-house retail stylist and larger-scale floor changes are made seasonally or for special events to keep things fresh.

How important is new product or product selection in a store?

Having a product selection process is essential. In our store every product goes through a stringent process of curation by our procurement manager and the managing director. This is done in conjunction with consulting our guests and staff about trends, requests and quality so we are bringing in new products that add to the collection and removing ones that are no longer relevant.

32

What trends has Max Black observed in adult pleasure products?

From the boom of the rabbit vibe (thank you Sex and the City) to the recent rush of restraint buyers (hello Fifty Shades) the biggest overall trend we’ve observed has been the effect of popular culture on the acceptance, understanding and marketing of products related to sex.

How does Max Black keep informed about adult pleasure products?

From regular research into product and community trends to keeping up to date with the activities of manufacturers and distributors there are a number of ways to keep informed. Industry magazines like Synergy can be a useful tool for what is happening locally.

What makes a successful product?

In today’s world of quick marketing and slick packaging what really matters is having a product that works - one that keeps its promises. The best products are often the simplest and while shiny accessories and innovative tech might create a buzz what matters is creating quality that does what the marketing says it will.

What have been some of the best selling items of all time for Max Black?

Our association with great international brands like Germany’s Fun Factory, Je Joue and We-Vibe meant that their products have always had a ‘prideof-place’ position and sold very, very well for us.

Also supporting local

manufacturers like Wild Hide and Bedroom Antics by giving them great placement in store as well as helping to market them to our guests has helped create a vibe for Australian made items that is genuinely exciting from a sales perspective.

How do you view the trend toward online shopping and the changing role of physical shops?

You simply cannot replace the human experience - we deal with products of a purely intimate nature and being able to touch, feel and see them ‘in the flesh’ is why only dealing with a picture and description is not enough for everyone.

Online shopping is just one of the ways the public is engaging with adult products, and it is an essential part of the mix, particularly when it comes to customers who are time-poor or priceconscious. Physical stores like ours

FOCUS customer service that we do in-store is how we have managed to build the business online while supporting our bricks and mortar outlet.

How would you view the market for adult pleasure product in Australia, in general? Are there any challenges particular to operating in Australia versus overseas?

As we donâ&#x20AC;&#x2122;t operate a store outside of Australia it would be speculative of us to answer the second question other than to say that as our market is smaller and more finite. We operate in a much smaller market than some of our international contemporaries.

What advice could you give someone intending to start in adult retail today?

Research your market. Understand your product. Be original. Be genuine.

Work in the industry and understand that almost all of your assumptions will be challenged.

must be able to offer something in the in-store experience that the online world adds to but cannot replace. This is the challenge for all retailers, not just adult stores and the ones who do it well will be here long after the others have discounted themselves into nonexistence. For us this means tailoring the shopping experience in-store to be personal, fun and empowering so that a visit to the physical store is truly memorable.

How is Max Black responding to the rise in ecommerce sales?

We have a comprehensive and beautifully presented ecommerce site that offers lots of advice and sound product knowledge in addition to being a hub for all things Max and a connection to the communities with which we work. Providing our online customers with same respect, discretion and great 33

For more information, contact your distributor or contact Sales: sales@docjohnson.com

www.docjohnson.com/synergy 34

From Barcelona with love a n o l e c r a FromwiBth love AUTHORIZED DISTRIBUTOR AUTHORIZED DISTRIBUTOR

neil@twoducks.com.au Phone: +61 8 8389 1247 neil@twoducks.com.au Web: shop.twoducks.com.au Phone: +61 8 8389 1247 Web: shop.twoducks.com.au

WWW.BIJOUXINDISCRETS.COM 35

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me

KITTY STEEL Director, Naughty Kitten Pty Ltd, Vividmind Pty Ltd When and how did you get into the Adult retail business?

I started as a lingerie wholesaler and through the introduction from a friend to Sexpo, I started exhibiting at the show in Melbourne, which then lead to many other opportunities.

A typical day: Well, I am no early riser, so my day starts around 10am, my husband refers to this as princess hours! Having always been self employed and never a fan of routine there is no typical day for me. My many personalities and creative mind have me constantly cooking up some kind of crazy event or business venture. I also work as a contractor to the online dating site RedHotPie.com.au as their relationship manager for parties and events. I love a chat so I would also say that a typical day I spend a lot of time on the phone networking and building relationships.

The most significant influence in my working career was/is In the early years there was no significant influence other than my own self motivation. I have been self employed since leaving school and had to make ends meet. In my later years, my husband has been a significant influence, always supporting my sometimes crazy ideas.

I’m most proud of Well since this is about me I will be selfish and say I am most proud of my personal life achievements to date.

Don’t get me wrong, there have been some failures and grey areas along the way, but overall, I am proud of the fact that I have never been scared of taking a risk, and in times of failure, I have managed to dust myself off, and moved forward.

36

One of the most memorable moments was Gosh, that’s a hard one as my list is endless.

1. Saying “I DO“, and marrying my amazing husband, as I have always been so independent.

2. Becoming a great aunt to a very premature (500 gram) baby girl Tahlia, and seeing her for the first time.

The more superficial but very memorable moments are: 1. My first experience of working as an event host, for the stars in Los Angeles, was quite a memorable moment.

2. Flying business class on an A380 for the first time.

3. Staying at The Burj Al Arab in Dubai for a week.

Last book I read 50 Shades Of Grey Favourite movie/TV show “Pay It Forward “and my favourite TV show is ‘Revenge’.

I am proud of the fact that I have never been scared of taking a risk, and in times of failure, I have managed to dust myself off.

What would most people not know about me I am like an open book so there wouldn’t be much they don’t know about me!

My favourite place The Greek Islands If I could change one thing The year I was born LOL (just kidding).

THE GIFT THAT KEEPS ON GIVING

AFTER DARK GIFT SET

Dinner Isnâ&#x20AC;&#x2122;t The Only Thing You Can Do By Candle Light After Dark Gift Wrapped Set Includes: Form 2 Special Edition - Red Waterproof Rechargeable Vibrator, Afterglow Special Edition, Cocoa + Fig Natural Massage Oil Candle, Contour M, Ceramic Massage Stone

jimmyjane

FEATURE

Fetish Fantasy Gold Beginners Fantasy Kit - Pipedream 38

ABOUT BDSM

Participants who exert sexual control over their partners are known as dominants or tops while participants who take the passive, receiving, or obedient role are known as submissives or bottoms.

The initials BDSM includes psychological and physiological facets: • • • •

Bondage & Discipline (B&D) Dominance & Submission (D&S) Sadism & Masochism (or Sadomasochism) (S&M) Types of Play

The term bondage describes the practice of physical restraining.

Bondage is usually, but not always, a sexual practice.

The term discipline describes psychological restraining, with the use of rules and punishment

Dominance and submission is a set of behaviors, customs and rituals relating to the giving and accepting of control of one individual over another in an erotic or lifestyle context. It explores the more mental aspect of BDSM. Sadomasochism refers to the aspects of BDSM surrounding the exchange of physical or emotional pain. Sadism describes sexual pleasure derived by inflicting pain, degradation, humiliation on another person or causing another person to suffer. On the other hand, the masochist enjoys being hurt, humiliated, or suffering within the consensual scenario.

Fetish Fantasy Extreme Heavy Duty Leash and Collar – Pipedream

Source: Wikipedia

Scandal Bed Restraints – California Exotic Novelties

The term BDSM dates back to 1969, however, the origin of the term BDSM is unclear and is believed to have been formed either from joining the term B&D (bondage and discipline) with S&M (sadomasochism or sadism and masochism), or as a compound initialism from B&D, D&S (dominance and submission), and S&M. Regardless of its origin, BDSM is used as a catch-all phrase to include a wide range of activities, forms of interpersonal relationships, and distinct subcultures.

to control overt behaviour.

Punishment can be pain caused physically (such as caning), humiliation caused psychologically (such as a public flagellation), or loss of freedom caused physically (for example, use of restraints).

James Deen: Black & Blue Total Submission, Doc Johnson

BDSM is a variety of erotic practices involving dominance and submission, role-playing, restraint, and other interpersonal dynamics. The term, ‘Fetish’, may often broadly also relate to BDSM, as aspects of BDSM may also be regarded as types of fetishes.

In our next issue we will explore the various categories of toys, tools and aids that may be used in a BDSM scenario and where to get them! 39

PERFECT FOR VALENTINES DUA DE E P E R , R IC H E R ORGASM S AT TH E TO UC H OF A B U TTO N

• Partner-controlled stimulation from afar using a discreet pen shaped remote or with the Je Joue remote app.

• Dua can also be used for Kegel exercises to improve pelvic fitness and intensify orgasms.

40

NUO LONG - DIS TA NCE P LAY FOR HIM A ND HER

• Using the discreet pen shaped remote or the Je Joue app, couples can stimulate their partner’s prostate and perineum from afar.

• Nuo has also been designed to be used as a sensational prostate massage.

neil@twoducks.com.au, 08 8389 1247, www.shop.twoducks.com.au

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erofame hannover

The major European B2B trade event for adult pleasure products, the Erofame, took place at the Hannover Fair Showgrounds from October 8 - 10, 2014. With over 200 manufacturers and vendors, and hosted by the European EAN Magazine, the show, now in its fifth year, was another great success. Awards were presented, the Octoberfest was attended and Calexotics and JoyDIVISION celebrated their 20th year anniversaries. Buyers and Retailers from around the globe attend to view the latest and greatest current, new release and trending adult product.

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Images courtesy of www.ean-online.com 45

Reviews

Form 2 - Jimmy Jane

L18 Lust™ by Jopen®

Mia More, journalist and reviewer, cliterati.co.uk

Jennifer My Jopen L18 bubble-gum pink. It’s made of silicone with a satin finish, so it’s relatively slick and doesn’t have a lot of drag, but it does have a bit of give when you press the surface. Just a bit of lube (water-based is recommend – if you prefer silicone, do a spot test on the bottom of the base first) makes it slick and easy to insert. The L18 is waterproof, so you can play in the tub as well as in bed.

I really like the L18. I sometimes have trouble with rabbits, as so many have clit arms that are not as long as I’d like. The L18’s is long enough to hit my clit dead-on, and it’s also flexible so that I can get the right angle. The motor in the arm is strong – which for clitoral stimulation is a must for me – and it’s strong enough to get me to orgasm.

Although the shaft isn’t thick, the head is thick and hits my G-spot.

The motor in the head is also strong, and the head is firm enough to get G-spot pressure.

I also love that this has a loop on the back for control. There’s nothing worse than not being able to get a good grip on a vibrator, especially if I’m close to orgasm, and this makes it easy for both me and my husband to control.

The 45 minutes of use time might not sound like a lot, but I’ve found that if I’m using this completely on high that it will easily get me through 2 separate sessions before having to recharge using the USB cable. I love the fact that my L18 is whisper quiet for when I’m having some own time, and it’s so silky smooth!

Jimmyjane’s Form 2 is an ever-present product on the shelf of every discerning adult shop, so we thought a thorough review well overdue: just what is it about this vibrator that makes it such an attractive item? Perhaps it’s the ever-spinning cogs of the company’s marketing department that make Form 2 such an enduring success, filing the ‘design-centric’ Jimmyjane brand firmly under ‘aspirational luxe’. After all, at first glance the Form 2 is fairly unpromising: is it a rabbit’s head, an inverted giant tooth, the letter U? One thing’s for sure is that it’s an object you want to touch to discover for yourself. There is something comfortably organic about holding the Form 2 in your palm: it has a satisfying shape and weight, and it’s made of a gorgeous silky soft, phthalate-free silicone. But whether it’s a case of form over function is another thing altogether: there are inherent aspects to this outwardly appealing vibrator.

Take for example the ears, designed to cup the clitoris or hug the nipple.

Each ear contains a motor able to vibrate independently from the other, leading to an intense clit-stim experience whether you prefer to use Form 2 vertically or horizontally. Either way, because of the placing of the motors you may find the tips too hard to be used comfortably on your most sensitive of areas. If the ears feel too far apart to embrace your clitoris snugly then you can pinch them together for a firmer hold.

Unfortunately this isn’t ideal, and many women may just find the ears simply don’t fit their body shape, having to settle instead for running the toy around the labia with lashings of water-based lube (happily not too terrible an alternative).

Thankfully the four satisfyingly deep vibration settings of the Form 2 are well thought out and the six speeds from gentle to intense cover the requirements of any user. There’s also a memory function which remembers the last vibration mode used before it’s turned off, saving you from scrolling through for your preferred setting next time you want a play.

It’s also possible to use the Form 2 during intercourse, where it imparts clitoral stimulation as well as vibrations through the penis, and although it can get awkward at times it also stays in place surprisingly easily.

Fully waterproof and fairly quiet it’s easily recharged when the steel bottom of the Form 2 makes snug contact with the mains recharging base.

46

Lula - ElectraStim

Mystical Mushroom 10 Function Vibrator – Doc Johnson

Mia More, journalist and reviewer, cliterati.co.uk There are many different names for what Anastasia in Fifty Shades called ‘Jiggle balls’, such as Ben Wa balls, Geisha balls, Kegel balls/ exercisers, love eggs, silver balls and orgasm balls.

So let’s start with ElectraStim’s silicone Lula balls, which comprise an elecro Kegel ball at the base with a weighted Kegel ball at the top. Did we mention the lovely Lula’s connected to an electric current? According to ElectraStim, “Lula is the world’s first sex toy to combine the orgasmic jiggling sensations of silver balls (also known as jiggle balls) with the practical application of an electro-conductive Kegel toning system.

Expect erotic tingles and orgasmic contractions while you work towards improved pelvic floor tone. Use Lula for 20 minutes per day during your pelvic floor exercises and discover a more pleasurable way to help keep your erogenous muscles in top shape.

Made from 100% platinum-cured silicone, Lula is beautifully smooth and soft to the touch, quickly warming to body temperature. The top ball contains a free-roaming weight that rhythmically rolls against the G-spot, encouraging the vaginal muscles to clench and relax in response. Connect Lula to any ElectraStim stimulator and the bi-polar conductive contacts in the bottom ball come to life, making your vaginal muscles tingle and contract in time with your chosen stimulation pattern. Not only does Lula feel great to wear, it helps you locate your pelvic floor for improved muscular control.”

ElectraStim toys produce a very low current, creating sensations that feel like a barely-there tingle on the lowest levels. When you reach your optimum power level, the muscles in your vagina start to tighten and relax in time with the stimulation pattern, feeling similar to the contractions you experience during orgasm.

ElectraStim toys are used with an ElectraStim Stimulator, a little box that provides the power and controls the sensations you feel during use. Lula can be used as a regular Kegel exerciser but to bring the electro-stimulation sensations into play, you need to connect the stimulator wire to the inputs in the base of the retrieval cord. Once connected, the two conductive panels in Lula’s bottom ball come to life, conducting stimulation and creating the sexy sensations electrostimulation is famous for.”

Rose Crompton, UK and relationship journalist, cliterati.co.uk The Mystical Mushroom 10 Function Vibrator is one of several styles available in the Doc Johnson Wonderland range, with each toy drawing influence from one of the main characters found in Lewis Carroll’s fantastical Alice in Wonderland tale.

Within the collection is the White Wabbit (obvious choice), Kinky Kat, Pleasurepillar, Heavenly Heart and the Mystical Mushroom, which we tested. Attracted by it’s unusual, satellite-come mushroom-style head and the promise of G-Spot stimulation, when it arrived we were very taken with it and had high-hopes.

Presented in a gorgeously illustrated box that folds open like a book, it instantly feels like you’ve discovered a magical secret. We couldn’t wait to follow it down the rabbit hole and explore all of its pleasures.

Smaller than expected, but that’s in no way a criticism, it’s a perfectly moulded mini vibrator ideal for stimulating all of your exterior erogenous zones and is made from soft silicone. Looking at it and feeling it, it’s certainly high-quality and with 10 different vibration patterns all running off one AA battery, it makes it excellent value for money.

The mushroom shaped head is great for delivering precision point stimulation as it envelopes the clitoris completely and the softness of the silicone offers flexibility and movement as you play.

On exploration we discovered that it worked perfectly well for teasing the vaginal opening. The tip can enter comfortably, only a centimetre or so, and by leaving the flared mushroom base outside it means the outer, sensitive areas around the vagina are stimulated, an erogenous zone that is often over looked with most penetrative toys or clit vibes.

Use with a water-based only lube – as it’s a silicone toy – and enjoy discovering all the pleasures Wonderland has to offer by pressing the single soft button at the end of the toy to turn it on and off and scroll through all of the modes.

47

top 10 best sellers

1. DESIR METALLIQUE BLACK COLLAR

1. BODYWAND PLUG-IN BLUE

2. POEME DARK CHOCOLATE

2. BODYWAND MINI PINK

3. SKIN ADDICTION MASSAGE GEL

3. BODYWAND MINI LAVENDER

4. APHRODISIA BODY MIST

4. BODYWAND RECHARGEABLE BLACK

5. DESIR METALLIQUE GOLD COLLAR 6. BURLESQUE PASTIES CLASSIC 7. SILKY SENSUAL HANDCUFFS

5. BODYWAND RECHARGEABLE LAVENDER

8. WANDERLUST APHRODISIA

6. BODYWAND PLUG-IN MIDNIGHT

9. DARK CHOCOLATE MASSAGE OIL

7. BODYWAND USB PINK

10. APHRODISIA BODY POWDER

8. BODYWAND AQUA

1. APOLLO™ ALPHA STROKER™ ALPHA STROKER™ 2 (VAGINA) 2. APOLLO™ REPLACEMENT SLEEVE ALPHA SLEEVE 1 - GENDER NEUTRAL 3. APOLLO™ HYDRO POWER STROKER™ 4. APOLLO™ REVERSIBLE PREMIUM MASTURBATOR GRIP™ 5. SCANDAL™ CORSET CUFFS 6. SCANDAL™ LOVE SLING

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1. FORM 2 WATERPROOF RECHARGEABLE VIBRATOR 2. HELLO TOUCH WEARABLE VIBRATOR 3. ICONIC WAND 4. ICONIC RABBIT 2 5. FORM 2 LUXURY EDITION 6. AFTERGLOW NATURAL MASSAGE OIL CANDLE 7. FORM 6 WATERPROOF RECHARGEABLE VIBRATOR 8. FORM 3 WATERPROOF RECHARGEABLE VIBRATOR 9. LITTLE CHROMA QUIET WATERPROOF EVERLASTING VIBRATOR

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1. BIOGLIDE

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5. JOYSTICKS COMFORT

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8. CLEAN’N’SAFE 9. EROPHARM GUARANA PLUS DROPS 10. EROPHARM SPANISH LOVECREAM

8. REALDOE SLIM 9. SILK MEDIUM BLACK 10. SILK SMALL PURPLE HAZE

10. INDULGENCES POCKET PLEASURE SET

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1. SASHA GREY – UR3® CREAM PIE POCKET PUSSY – 5410-02-BX

1. ELECTRASTIM FLICK MULTIPACK

2. CLASSIC BUTT PLUG – SMOOTH – MEDIUM – 0244-05-CD

2. ELECTRASTIM FLICK DUO

3. POCKET ROCKET – ORIGINAL – 037601-BX 4. THE TUBE UR3 – 0684-03-CD 5. PUSSY PUMP – 0616-00-BX 6. VELVET TOUCH VIBES – LAVENDER 0340-02-BX 7. WHITE NIGHTS – BULLET & CONTROLLER – 0949-02-BX 8. THE SUPER SUCKER – UR3 MASTURBATOR – 0684-10-BX

3. SIRIUS SILICONE PROSTATE MASSAGER 4. LULA KEGEL BALLS 5. OVID SILICONE E-DILDO 6. ELECTRALOOPS 7. NONA SILICONE G-SPOT PROBE 8. ELECTRASTIM SENSAVOX

1. MIO BLACK 2. FIFI FUCHSIA 3. MIO PURPLE 4. AMI FUCHSIA 5. G-KII PURPLE 6. FIFI PURPLE 7. MIMI FUCHSIA 8. MIMI SOFT PURPLE 9. FIFI BLACK 10. MIMI SOFT FUCHSIA

9. AURA MULTI-PROBE 10. PRESTIGE COCK RINGS

9. CRYSTAL JELLIES – ANAL DELIGHT TRAINER KIT – 0283-13-CD 10. VAC-U-LOCK – 7 INCH THIN DONG – THE NATURALS – 1015-06-BX

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EXTREME DOLLZ

1. F3 PINK WHITE VIBRATOR 2. L1 WHITE LIGHT VIOLET LOVEBALLS 3. T1 CHROME VIOLET LAY-ON MASSAGER 4. K1 PINK RABBIT 5. K3 LILAC RABBIT 6. W1 ROSE BULLET 7. W2 VIOLET BULLET 8. F7 WHITE VIOLET VIBRATOR

1. RD 300 PDX DOLLZ - HANNAH HARPER 2. RD 304 PDX DOLLZ - BJ BETTY 3. RD 301 PDX DOLLZ - AGENT 69 4. RD 303 PDX DOLLZ - KNEELING NIKKI 5. RD 331 PDX DOLLZ - KATIE COUGAR 6. RD 335 PDX DOLLZ - MONA MOUNTAINS

9. B11 WHITE RING

7. RD 302 PDX DOLLZ - BIG BEAUTIFUL BECKY

10. K2 BLACKBERRY RABBIT

8. RD 332 PDX DOLLZ - MARIA SIN

1. WE-VIBE 4 PLUS 2. WE-VIBE 4 3. WE-VIBE 4 PLUS (APP ONLY MODEL) 4. WE-VIBE II PLUS 5. TANGO PLEASURE MATE COLLECTION 6. TOUCH BY WE-VIBE 7. TANGO BY WE-VIBE

9. RD 366 PDX DOLLZ - SLUTTY SISTERS 10. RD 305 PDX DOLLZ - TYLER ROCKS

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THE WORLD’S MOST COMPREHENSIVE LINE OF PENIS ENHANCERS!

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BUYERS GUIDE BIJOUX INDISCRETS WWW.SHOP.TWODUCKS.COM.AU

DESIR METALLIQUE • Unleash your imagination and surrender with this adjustable metallic mesh collar, and cooling metal chain that drapes the torso and waist as a chain belt.

ORGASM ENHANCER • Clitoral desire and orgasm enhancer balm. Perfumed with essence of Bijoux Indiscrets.

Heightens senses, making climax a truly orgasmic pleasure.

HAPPILY EVER AFTER • Satin and organza handcuffs and garter, satin self adhesive nipples covers and feather tickler.

TWENTY ONE • Ultimate female pleasure. With the perfect size and shape, it is designed to provide precise stimulation, through its 7 patterns and 3 vibration intensities.

BODYWAND WWW.CALVISTA.COM.AU

BODYWAND AQUA • A powerful waterproof vibe.

• One touch control. • Eight power and massage patterns, 64 combinations. • Silicone.

• 3 AA batteries (not incl).

BODYWAND USB MULTIFUNCTION • USB rechargeable, multifunction wand vibrator. • Waterproof • Designed for spontaneous play in the bath or shower. • Ideal for travel, small, quiet.

BODYWAND PLUG-IN MULTI FUNCTION • Powerful and precise. • Super smooth, flexible head. • Extra long cord for added play potential. • One touch control. • Mains powered.

BODYWAND MINI SILVER • Soft-touch. • Splash proof. quiet. • Engineered for strong and continuous stimulation. • One finger control. • Multi direction usage..

• Requires 6 x LR44 batteries.

POWER PLAY™ FLICKERING TONGUE • Feel the intense power of the Silicone flickering tongue. • With three intense speeds and an ergonomic controller.

POWER PLAY™ BOUNDING BUNNY® • Powerful three speed bunny stimulator. • Made of silicone with an ergonomic, easy push button controller.

CALEXOTICS WWW.CALEXOTICS.COM

POWER PLAY™ KEGEL EXCITER • Self-contained multi-functional vibrating Kegel exerciser. • Features 10 functions of intense vibration, pulsation and escalation.

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POWER PLAY™ PLAYFUL BULLET • Retail friendly stimulator with intense power. • Silky, soft, flexible, Silicone with three intense speeds.

CALEXOTICS WWW.CALEXOTICS.COM

VIVID® RAW™ FUCK & SUCK • Ultra life-like, dual ended, Pure Skin® masturbator has a dual-density chamber for ultimate suction from either end.

VIVID® RAW™ HOT ASS PUSSY • Heated masturbator made of soft, stretchy, tight life-like Pure Skin® is maintenance free and uniquely textured for added sensations.

VIVID® RAW™ DOGGY STYLE DIVA™ LOVE DOLL • True to life size and shape with a Pure Skin® pussy and ass. Designed for doggy style, missionary, reverse cowgirl and many more positions

VIVID® RAW™ SUPER MODEL LOVE DOLL • Her long legs and well-toned arms will embrace you. Her supermodel features and luscious lips are alluring. She’s the perfect woman!

CANDILAND SENSUALS GLIDE 5-PACK • Premium water-based formula • Sugar-free • Paraben-free • Body-safe • Glycerin-free • Vegan friendly • Made in America • 1 fl. oz. bottles

SASHA GREY 2 FUCKHOLE MASTURBATOR • Double-ended masturbator • Molded from Sasha Grey’s Pussy and Ass • Dual internal textures • Incredibly lifelike UR3® material • Phthalate-free • Body-safe • Built in America

DOC JOHNSON WWW.DOCJOHNSON.COM

GOODHEAD WET HEAD • Relieves dry mouth during oral sex • Freshens breath with delicious flavouring • Available in juicy apple, sweet strawberry • Sugar-free • Vegan friendly • Made in America

TITANMEN DOUBLE TOOL – BLUE • Double-ended vibrating butt plug • 10 function removable bullet • Premium silicone • Perfect for use with a partner or solo play

JE JOUE WWW.SHOP.TWODUCKS.COM.AU

DUA • Fits every woman’s unique curves and intimate shape perfectly. Comes complete with discreet pen shaped remote for partner play or solo pleasure.

FIFI • Perfectly contoured with unique vibrations from each ear and the shaft, FiFi gives you simultaneous G-spot and clitoral stimulation, when and how you want it.

MIO • Best selling vibrating ring. The most flexible, rechargeable & fully waterproof (bath and spa friendly), ring in the market.

NUO • Using the discreet pen shaped remote or the Je Joue app, couples can stimulate each others’ prostates and perineum’s from afar.

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BUYERS GUIDE JIMMY JANE WWW.JIMMYJANE.COM

FORM 5 WATERPROOF RECHARGEABLE VIBRATOR • For her, For Him, For Us. Oversized motor surrounded by flexible, fluttering pleasure wings. Use to stimulate the clitoris or on the shaft of the penis.

FORM 2 LUXURY EDITION • The most sophisticated incarnation of our most coveted product. Sleek black with 24k gold details. An ideal couples gift.

ICONIC WAND AKA “WHITE WAND” • This powerful, silicone wand is cordless and rechargeable. Delivers strong vibrations in an ergonomic design with 7 vibration modes and 3 power levels.

HELLO TOUCH X • The first vibrator to put both vibration and electro stimulation at your fingertips. A two in one product. Compact. Powerful. USB Rechargeable.

JOYDIVISION WWW.JOYDIVISION.DE

The only

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S TA N DA R D A P P ROV E D by

AQUAGLIDE • Best-selling, most popular product • For more than a decade AQUAglide has been a signature product in the JOYDIVISION lineup.

BIOGLIDE • The first 100 % natural lubricant gel!

• Vegan • Enhancse vaginal lubrication and alleviates intimate discomfort • The only CO2 neutral lubricant.

JOYBALLS/JOYBALLS SINGLE • Body-safe and skin-friendly Silikomed • Easily inserted • Soft but perceptible movements provide tremendous pleasure when used.

JOYBALLS SECRET • Stringless- the worlds most discreet loveballs.

• Patented integrated loop for removal is worn inside.

• Quiet as a whisper through patented technology.

JOYDIVISION WWW.JOYDIVISION.DE

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JOYSTICKS COMFORT • The reliable seducers are now available with “one button control”.

• Easy intuitive handling and operation.

• 5-year material warranty.

only 1 minute

e.a.n. EROTIXXX AWARD 2013

Best Crossover Product

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Produ ct Product of the Product year of the year 20of 12the year 2013

SOFT-TAMPONS • Offering the highest level of comfort.

• Ideal for sanitary sexual intercourse, spa and sport • Dermatologically and clinically tested.

reaction time

WARMUP • The massage liquid with warming effect. Enjoy the alluring flavor and warming sensation • Dermatologically and clinically tested. Food-quality.

CLEAN’N’SAFE • Cleaning, disinfection and care fluid for synthetic, latex, silicone and leather items.

• Only 1 minute reaction time.

OHMIBOD WWW.OHMIBOD.COM.AU

A DEEPER SHADE OF RED • 3 motors, 7 preset vibrations • Ergonomically designed • Body-safe silicone, phthalate free, splash-proof • Rechargeable • 1 year warranty

BLUEMOTION • App/Internet controlled wearable massager • 5 pre-set patterns & create/save feature • Motion controlled • Body-safe, phthalate free • Rechargeable • 1 year warranty

LOVELIFE CUDDLE G SPOT VIBRATOR • 7 preset scalable patterns • Body-safe silicone, phthalate free, splash proof • Rechargeable via USB • 1 year warranty

LOVELIFE FLEX KEGEL WEIGHTS • 3 kegel sets for graduated strength training • Sized to accommodate beginners and experts • Body-safe silicone, phthalate free • 1 year warranty

T1 CHROME VIOLET LAY-ON MASSAGER • Shower proof, whisper quiet • Lead-free, phthalate-free • 100% body safe, silicone material • Powerful motor, 5 programs

K1 PINK RABBIT • Shower proof, whisper quiet • Lead-free, phthalate-free • 100% body safe, • Silicone material • Powerful motor, 5 programs

F7 WHITE VIOLET VIBRATOR • Shower proof, whisper quiet • Lead-free, phthalate-free • 100% body safe, • Silicone material • Powerful motor, 5 programs

B11 WHITE RING • Shower proof, whisper quiet • Lead-free, phthalate-free • 100% body safe • Silicone material • Powerful motor, single speed • Replaceable batteries included

OVO WWW.CALVISTA.COM.AU

OVO F3 PINK WHITE VIBRATOR • Shower proof, whisper quiet • Lead-free, phthalate-free • 100% body safe • Silicone material • Powerful motor, 5 programs

W1 ROSE BULLET • Shower proof, whisper quiet • Lead-free, phthalate-free • 100% body safe • Silicone material • Powerful motor, single speed

OVO WWW.CALVISTA.COM.AU

K3 LILAC RABBIT • Shower proof, whisper quiet • Lead-free, phthalate-free • 100% body safe, • Silicone material • Powerful motor, 5 programs

L1 WHITE LIGHT VIOLET LOVEBALLS • Silicone material, phthalate-free • 100% body safe • Exchangeable ovals • Tumbling, inaudible movement • 101g, 195mm long incl tail

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BUYERS GUIDE PIPEDREAM PRODUCTS WWW.PIPEDREAMPRODUCTS.COM

WOW! TOTAL ECSTACY 2 • Perfect beginner’s starter kit!

• Powerful mini bullet • Waterproof • G-spot vibrator • 1 oz. warming massage lotion • 6 fun colors • Batteries incl!

WOW! - POWER WAND • USB rechargeable • 100% medical grade Elite Silicone • Whisper-quiet Japanese motor • 10 unique pulsation patterns • Waterproof

WOW! WONDER RABBIT • USB rechargeable • 150 minutes of play time • 2 sturdy ears completely surround the clit • 7 unique pulsation patterns

NEON - RABBIT • Dual stimulation • Super-strong multi-speed vibrations • Waterproof, body-safe PVC • Available in 6 fun colors

PIPEDREAM PRODUCTS WWW.PIPEDREAMPRODUCTS.COM

PERFECT 2” EXTENSION WITH BALL STRAP • 2” extension for instant growth • Adds 33% girth • Ultra-lifelike Fanta Flesh • Strap prolongs ejaculation and holds in place • FREE lube and toy cleaner!

FANTASY X-TENSIONS - DOUBLE TROUBLE GIRTH GAINER • Double penetration without another partner! • Trim for perfect fit • Strap prolongs ejaculation and keeps in place • Tapered dildo • FREE lube and toy cleaner!

FANTASY X-TENSIONS VIBRATING COUPLES CAGE • 1” extension for instant growth • Textured sensation • Powerful waterproof clit stimulator • FREE lube and toy cleaner!

FANTASY X-TENSIONS VIBRATING POWER CAGE • Super-stretchy, textured rings • Powerful hidden micro-bullet • Maintain firm erections • Increased sensation for partner • Batteries included!

PIPEDREAM PRODUCTS WWW.PIPEDREAMPRODUCTS.COM

FETISH FANTASY LIMITED EDITION - BOWTIE CUFFS • Super-soft and silky material • Two pairs for wrists and ankles • Adjustable velcro fits most sizes

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FETISH FANTASY LIMITED EDITION - NIPPLE & CLIT JEWELRY • Non-piercing body jewelry • Adjustable pressure • Each movement of the chain and beads offers sensation

REMOTE CONTROL BUTTERFLY STRAP • Discreet, ultra-powerful microbullet • Soft, stretchy waistband accommodates most sizes • 20 unique pulsation patterns • Wireless control unit • Waterproof • Batteries included

FETISH FANTASY LIMITED EDITION - SPANK ME PADDLE • Super-strong vinyl made to play hard • Metal studs offer no slip grip • Leaves a mark they won’t forget!

PIPEDREAM PRODUCTS WWW.PIPEDREAMPRODUCTS.COM

JELLY GEMS 15 • Super-soft, body-safe TPE • Waterproof • Dual stimulation • Bulbous tip and swirly ribbed shaft • 8 unique pulsation patterns

BONNIE ROTTEN COLLECTION FLIP ME OVER! • The best of both worlds! • Dual entry stroker featuring Bonnie’s actual pussy and ass • Ultra-realistic Fanta Flesh • Waterproof

BONNIE ROTTEN COLLECTION - MAKE-A-PORNO KIT • Get Rotten • 9 temp Bonnie tattoos • Fishnets • Penis extension • Bonnie Rotten’s Deep Throat Spray, Spit Lube, and Ass Lube • Love Mask • Flogger

INTERNATIONAL PORTABLE SEX MACHINE • Portable! • 9.5” long, 3lbs.

• Universal power adapter, surge protector and global converter • Controller doubles as a silicone vibrator • 2 silicone dildo attachments • 183 thrusts/minute

TANTUS WWW.SHOP.TWODUCKS.COM.AU

THE DUKE • With a bullet in the base of shaft this vibrator commands power and pleasure. A smooth, firm shaft and emphasized ridges on an imposing head.

PADDLES • A paddle line for the advanced enthusiast, made from Tantus’ own unique formula of 100% Ultra-Premium Silicone.

MR UNIVERSE • Live large! Mr. Universe is an advanced size anal dildo. Extremely filling and definitely not for beginners.

VIBRATING HARNESS • Soothing and sensual soft velvet material. Adjustable two-strap design allows for a customized fit providing maximum comfort and satisfaction.

WE-VIBE 4 PLUS • Advanced smartphone control app and wireless remote control unit.

• 10 modes, plus custom vibration playlists

TOUCH BY WE-VIBE • Delivering a deep, satisfying rumble in 8 different vibration modes. Soft, silky smooth finish yet firmly powerful and 100% waterproof.

WE-VIBE WWW.WE-VIBE.COM

WE-VIBE 4 PLUS APP ONLY MODEL • Advanced smartphone control app only.

• 10 modes, plus custom vibration playlists

TANGO PLEASURE MATE COLLECTION • The perfect gift.

• Includes Tango, Glow Pleasure Mate G-Spot stimulator and Dusk Pleasure Mate for anal play.

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Scene

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Images courtesy of www.ean-online.com

couples : pleasure for two

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We-Vibe® 4 Plus The No. 1 couples vibrator — now with an app Use it together — during sex or when you’re apart. With the We-Vibe app you can connect in new, exciting ways, across the room or on a different continent. Tease and please her from the palm of your hand.

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