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Issue 09 /Apr/May/Jun 2016

AFFORDABLE LUXURY

INTRODUCING AFFORDABLE PLEASURE

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Welcome to another Australian Winter issue! It’s not only cold, dark and wet but now Netflix is blocking VPN’s to stop you viewing unlicensed content in your territory! What to do? Check our NEW section for a few latest release product ideas and get them in store and online now! Our Retail Focus throws the spotlight on the Australian adult boutique, ‘Risque’, managed by Cecile and her team in the infamous Sydney Kings Cross entertainment district. Canadian manufacturer and retailer, ‘BMS Factory’, is illuminated, as is Fort Lauderdale based ‘MD Science Lab’, better known for the Swiss Navy brand of personal lubricant and enhancement gels.

Synergy is an adult retail industry trade only publication for adults 18 years an over. If you would like a copy or require more for your staff, please email us your details.

Synergy is published quarterly and is posted free of charge to all qualifying adult retail industry participants in Australia, New Zealand and South East Asia. All material in this magazine is subject to copyright and cannot be reproduced in part or full without written permission from the editor. By submitting an unsolicited contribution or you are invited to contribute by us to Synergy Magazine, you agree to provide us with a licence to reproduce your material, including images, in print and electronic media with the right to edit written material. Articles and advertisements express the opinion of the authors and are not necessarily those of Synergy Magazine. ABN 90 929 416 369. A Synergy Magazine PO Box 8145 Melbourne 3151, Victoria, Australia P +61 (0) 435 406 607 E Editorial

editorial@synergymag.com.au

Advertising

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General

info@synergymag.com.au

W www.synergymag.com.au

The first Australian Adult Retail Expo (ARExpo), was a great success for all participants with a myriad of eager delegates hungry for product and thirsty for knowledge. Synergy and the founding distributors LonBrook, Sugar and Sas and Two Ducks will now make this a bi-annual event in the major Australian capital cities. We hope you enjoy this edition, we’d love to hear your feedback, and don’t forget to always send us announcements about your company, products and staff! I would like to extend a huge thank you to our contributors and advertisers!

a c n a i B

CONTENTS Trade News Latest Inside News....6 Movers and Shakers Industry Staff....14 New New Releases....16 Focus Adult Retail Expo April 2016 ....22 BMS Factory....26 Risqué Adult Boutique....30 MD Science Lab LLC....34 Me Cecile Cornille....38 Steve Banniester....40

ANME Founders Show January 2015....42 Top 10 Best Sellers Top Selling Items....46 Reviews The Real Story....48 Buyers Guide Featured Products....50 Scene ANME Founders Show....58

40 3

trade news Awarded Pleasure Products Company of the Year CalExotics, the world’s most trusted name in pleasure products, received the Xbiz Award for Pleasure Products Company of the Year. The award was presented on stage at the 2016 Xbiz Awards, held January 15th at the J.W. Marriott at L.A. Live. The Xbiz Awards is a star-studded, red carpet event that recognizes outstanding excellence across every facet of the adult industry. Susan Colvin, Founder and CEO of CalExotics, says, “Pleasure Products Company of the Year is an incredible award to win and solidifies our place at the top of the pleasure products industry. Thank you to our customers and partners, we wouldn’t be here without you.” CalExotics is the world’s leading manufacturer of adult products. The company opened its doors over twenty years ago and has been a driving force in the pleasure products industry, creating the female-friendly adult category of pleasure products with iconic brands such as Butterfly Kiss and Jack Rabbit. CalExotics is passionate about sexual health and wellness, providing the best quality products for every price range. Each product is designed, tested and manufactured to provide an exceptional

experience each time. CalExotics offers the widest selection of quality adult pleasure products in nearly every category under 60 different collections.

education from the CalExotics Institute and a push for better merchandising with assistance being offered from CalExotics team members.

Over the past year CalExotics has made many progressive changes to their business and customers are taking notice. The company has put a major focus on branding, with one of the biggest changes being their new logo. Retailer support is also a source of focus for the company, with retailer

Jackie White, Executive Vice President of CalExotics, says, “We have worked very hard over the last twenty plus years to be the best. Thank you Xbiz and the adult community for your unwavering support.”

Diamond Products Dream Team Win 3 Awards Diamond Products’ success continued when Pipedream, Jimmyjane, and Sir Richard’s Condom Company scored top honours at the 2016 XBIZ Awards. Billed as “the industry’s biggest night” of the year, each of Diamond’s brands was recognized with the following awards:

Orlandino. “We’ve worked very hard the last couple years to expand our range and continue to offer the best products at a fair price. To receive this triple honour keeps us motivated to remain the #1 pleasure products and sexual wellness company in the world!”

) ) Sex Toy of the Year – Non-Powered, Icicles Gold Edition - G01 (Pipedream)

“It is always an honour to be recognized by our peers and the industry. This year was especially rewarding, as our entire team has put a lot of effort into launching new Jimmyjane items and incorporating Sir Richard’s into our family of brands. These awards are for the entire team, and for our retail and distribution partners who have supported us this past year,” stated Robert Rheaume, President of Jimmyjane.

) ) Innovative Toy of the Year – Design, Form 5 (Jimmyjane) ) ) Condom Manufacturer of the Year, Sir Richard’s Condom Company

“We’re proud and honoured to be recognized by the 2016 XBIZ Awards. I want to thank XBIZ, our customers, and the growing Dream Team for these important awards,” explained Diamond Products Chairman and CEO Nick

www.pipedreamproducts.com

www.calexotics.com

CalExotics’ Top Female Figures Acclaimed for Influence like to congratulate Jackie; there is no one more worthy of the Senior Leadership Award. Congratulations, my friend.”

CalExotics’ female leadership, Susan Colvin and Jackie White are honoured with prestigious awards. Susan Colvin, Founder and CEO of CalExotics, received the Woman of the Year award from the Free Speech Coalition, and Jackie White, Executive Vice President of CalExotics, received the Senior Leadership Award from Xbiz magazine. Both awards were presented at the recent 2016 Xbiz Executive Awards dinner.

The Senior Leadership Award recognizes individuals with the outstanding ability to motivate, inspire and build solidarity among all levels of personnel. Jackie White, Executive Vice President of CalExotics, says, “Thank you for this award. I dedicate this to my hardworking team, without them I would be lost.”

The Woman of the Year award goes to an individual who has displayed exceptional leadership qualities both within their own business and throughout the industry, and has made a significant positive contribution to the overall welfare of the adult industry. Susan Colvin, Founder and CEO of CalExotics, says, “I am incredibly humbled to receive this award from the Free Speech Coalition. They are such a driving force in this industry; it is an honour to be recognized by them. I’d also

Over 20 years ago, Susan Colvin started California Exotic Novelties with Jackie White as her first employee. Together they built one of the largest and most prolific pleasure products companies. With a woman’s touch they innovated the industry, introducing products with feminine colours, female-centric products and packaging, and more. www.calexotics.com

Celebrates Successful 20th Anniversary ANME Show Pipedream and sister brands Jimmyjane and Sir Richard’s Condom Company have returned from the ANME convention. With three new brand extensions from King Cock, Anal Fantasy Collection, and Fetish Fantasy Series, the Pipedream booth also unveiled new items from best-selling lines Fetish Fantasy Extreme, Wanachi, Pipedream Extreme Toyz, and assorted political novelties. Diamond Products crew continues to grow and the Dream Team’s newest hires— Patrick Lyons (VP Marketing, Jimmyjane), Miranda Doyle (Director of Development, Jimmyjane) and Thomas Schmidt (International Sales Exec, Pipedream), also made their ANME debuts. “We’ve recently pared down our offerings to showcase only top-sellers,” said Pipedream VP of Sales Steve Sav. “With this type of product mix, our customers can rest assured

that their Pipedream sales will continue to be strong.” “We received very positive responses from everything in the booth,” explained Pipedream Senior Sales Executive Briana Honz. ”People couldn’t keep their hands off of the powerful Wanachi Mega Massager. And our new Fuck Me Silly Bubble Butt mega masturbator, well the sounds of non-stop ass-smacking filled the booth!” Along with record-breaking pre-sales, the Dream Team continued to celebrate ANME’s 20th consecutive year at the show’s Anniversary Party on Monday night,

where Pipedream Chairman and CEO Nick Orlandino was honoured by the ANME Founders with an award for his direction and management of the expo since its inception in 1996. “I want to sincerely thank Susan, Ron, and Elliot for this tremendous honour. I am very proud of what we’ve accomplished in the last 20 years,” said Orlandino. “I want to thank all of our customers, and our friends and associates in the industry for making ANME the #1 B2B pleasure products and novelty convention in the world!” www.pipedreamproducts.com 7

trade news Doc Johnsons’ Own Sunny Rodgers Recognized as “Community Figure of the Year” Pleasure product legend Doc Johnson announced that their Marketing Director, Sunny Rodgers, was honoured with the “Community Figure of the Year” award at the recent XBIZ Executive Award.

has extended Doc Johnson’s marketing reach and has substantially grown brand awareness with the launch of the ‘A sk The Doc’ radio show that is recorded live every Friday on Playboy Radio.

“I would like to congratulate Sunny on her XBIZ Community Figure award,” said Doc Johnson COO/CCO, Chad Braverman. “Sunny has been a great addition to our Doc Johnson team and regularly exceeds all expectations. This recognition reflects all Sunny’s hard work, and the inspiration and enthusiasm that she brings to her position and her interactions with others.”

“Sunny’s positive attitude is infectious and you can tell by the industry response to her win that she was the right person to receive this honour,” said Scott Watkins, Doc Johnson’s VP of Sales & Marketing. “I am so pleased that her efforts were recognized by XBIZ and this industry, and we are all excited to see where Sunny will lead our marketing team next.”

Sunny joined the Doc Johnson team in 2014, and her focus has been on building a cohesive brand strategy that emphasizes brand values and clearly defines the Doc Johnson company message. Since her arrival she has helped Doc Johnson launch a comprehensive B2B Resource site, amplified advertising efforts internationally, and

Rodgers serves as Marketing Director for Doc Johnson and continues to focus on short and long range goals targeted toward existing and new markets. Both mainstream and international marketing has also become an integral part of Doc Johnson’s marketing strategy. Rodgers leads the entire marketing team to ensure a consistent

brand presence across multiple platforms and plans to consistently launch new marketing tools and programs to benefit customers and consumers worldwide. “I am extremely honoured to have been nominated along with so many great people in this industry,” said Rodgers. “I want to thank XBIZ for this honour, as well as all the amazing people who have helped me become who I am today. And as I said in my acceptance speech, I am especially thankful for my Doc family for their help, support, and their belief in me and my crazy ideas. I’m excited to see what my future holds!” www.docjohnson.com

Shots VIVE Showcased in London With the release of a new and exclusive luxury brand, one of the most important things is an excellent campaign! The main goal is to make consumers aware of the new product, recognize the designs and feel a connection with the brand. Part of this can be done with beautiful lifestyle images, videos and online representation on various platforms. VIVE is about to take their campaign to the next level. In collaboration with Harmony, VIVE has its own complete window display, showcasing the brand to the streets of London and their

international visitors! For a period of two months, VIVE will be in a starring role and will try to create more brand awareness! The Harmony store is located at 103, Oxford Street, bang in the center of London. As one of the best store locations in Europe it has on average 200 million passersby per year. With this in mind the SHOTS in-house design team has come up with an eye-catching 3D structure for the store window, that will surely draw the attention of passing consumers. At the front of the

construction there will the various VIVE designs presented on a stand. The lighting from within makes sure that it even stands out at night! If you are interested to have your own store turned into the ultimate destination for this luxury brand, please contact your sales manager at Shots. Together with the inhouse studio department a unique concept for your store can be designed. This is of course also possible for web shops. www.shotsamerica.com www.shots.nl

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trade news

and Settle Legal Disputes Standard Innovation® Corporation and LELO® have reached an agreement to settle all outstanding lawsuits related to U.S. Patent No. 7,931,605, Canadian Patent Nos. 2,591,401 and 2,684,004, the couple’s vibrator patents, and US patent

No. 7,749,178, the inductively chargeable massager patent. The settlement includes a cross-licensing agreement that allows both companies to respectfully license and use each other’s relevant intellectual property. “We are thrilled to see this process come to an end and to have Standard Innovation’s patent covering the We-Vibe respectfully honoured,” said Frank Ferrari, president of Standard Innovation. “We are greatly indebted to our retail and distribution partners for their support and commitment to the We-Vibe brand.” “We are delighted to reach this positive conclusion for our distributors, retailers and consumers that will be able to enjoy

LELO’s Tiani couple’s products throughout the world. We wish to thank all our partners for their continued support,” said Steve Thomson, CMO of LELO. “We’re now looking forward to continued strong growth for the couple’s category in the months and years ahead.” The agreement grants LELO a license to Standard Innovation’s couple’s vibrator patent for use in products such as LELO Tiani, Tiani 2, Tiani 3, Noa and Intimina Kalia, and grants Standard Innovation a license to LELO’s inductively chargeable massager patent. www.lelo.com www.standardinnovation.com

Doc Johnson Celebrates 40 Year Anniversary

Founded in 1976 by Ron Braverman, the company initially consisted of just 9 employees in a 1,500 square foot factory. Now, 40 years later, the Doc Johnson family has over 500 team members housed across multiple buildings on a campus more than 250,000 square feet, with a catalogue of over 2,000 products. Let’s take a look at some of Doc Johnson’s key milestones along the way: ) ) In 1980 Doc Johnson revolutionized the market with the idea of molding the body parts of adult stars to create lifelike toys. ) ) In the 1990s the Original Pocket Rocket® & iVibe Rabbit™ were introduced, and have now become household names. ) ) 2010 saw the brand expand their factory and establish their own health grade, American made Silicone Department. 10

) ) In 2014 Doc Johnson was certified crueltyfree by People for the Ethical Treatment of Animals (PETA), the largest animal rights organization in the world, through PETA’s Beauty Without Bunnies program. While it’s clear that the Doc Johnson brand has grown and evolved since its beginnings in 1976, an unwavering commitment to American manufacturing has been a constant theme throughout the years. “Not only do we make over 75% of our products in America, but we also strive to create the most innovative, most pleasurable and highest-quality products on the market,” said Doc Johnson COO and Chief Creative Officer Chad Braverman. “To celebrate our 40th anniversary, we’re going to be releasing some exciting new products; some that expand upon some of

our top selling brands of the past 40 years, and some that stand on their own. We also look forward to celebrating this anniversary with our partners, vendors, and customers who have played an integral role in getting us here. We have a few other tricks up our sleeves, but don’t want to give them away just yet.” Originality and innovation have always been at the core of Doc Johnson’s business strategy and their culture of “innovation not replication” has proven to endure. The company has developed and released some of the most groundbreaking products on the market, and continues to set industry trends with developments such as 2015’s TRUSKYN™, a pure health grade silicone that emulates the feel of real skin. It’s this forward thinking that leaves us all excited to see what the brand will come up with in the next 40 years. Whatever the future may bring, it’s safe to assume that it will feel good every step of the way.

Pleasure Products Company of the Year — Full Range California Exotic Novelties Pleasure Products Company of the Year — Sex Toys We-Vibe Luxury Toy/Line of the Year Twenty One, Bijoux Indiscrets Sex Toy of the Year — Powered Magic Wand Rechargeable, Vibratex Sex Toy of the Year — NonPowered Icicles Gold G1, Pipedream Products Couples Sex Toy of the Year Passionate Play Collection, We-Vibe Innovative Sex Toy of the Year — Design Form 5, JimmyJane Innovative Sex Toy of the Year — Technology Womanizer, epi24 Male Pleasure Products Company of the Year Perfect Fit Brand

Sensual Bath & Body Product of the Year Lover’s Traveler Kit, Kama Sutra

Male Sex Toy/Line of the Year CyberSkin Twerking Butt, Topco Sales

Marketing Campaign of the Year — Consumer Ask The Doc Consumer Educational Marketing Program, Doc Johnson

Gay Sex Toy/Line of the Year Fleshjack, Fleshlight LGBT Pleasure Products Company of the Year Spareparts Hardwear

Condom Manufacturer of the Year Sir Richard’s Condoms

Fetish Product/Line of the Year Master Series, XRBrands

Marketing Campaign of the Year — Business Obob, The Screaming O

Specialty Product/Line of the Year Clone-A-Willy Plus Balls Kit, Empire Labs

Lingerie Collection of the Year Curve, Fantasy Lingerie Lingerie Company of the Year Coquette

Excellence in Product Packaging LELO

Sexual Health Product of the Year Revo Intense, Nexus Range

Sensual Accessory Product/Line of the Year Magnifique Collection, Bijoux Indiscrets

Sex Lubricant of the Year Wet Silk, Trigg Labs

New Pleasure Products Company of the Year Shots America

Sex Lubricant Company of the Year Sliquid

Adult Game of the Year Adult Charades, Kheper Games Bachelor/Bachelorette Product of the Year SnorkelO, The Screaming O Soft Bondage Product/Line of the Year Sexperiments, Sportsheets International BDSM Pleasure Products Company of the Year The Stockroom International Pleasure Products Company of the Year Fun Factory Progressive Pleasure Products Company of the Year Lovehoney Boutique Pleasure Products Company of the Year Hot Octopuss

EVENT

DATES

VENUE

WEB

ILS 2016

Apr 4 - 6

Las Vegas, NV, USA

www.lingerieshowvegas.com

ADC Expo

Apr 14-17

Shanghai, China

Sexpo 2016

May 12 - 15

Sydney, NSW, Australia

www.sexpo.com.au

ANME

Jul 17-19

Los Angeles, CA, USA

www.anmefounders.com

AAE

Aug 29-31

Hong Kong

www.verticalexpo.com

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MOVERS & SHAKERS

Promote yourself and your new staff here. Send a photo and a short introduction to editorial@synergymag.com.au

Cherly HANSLIP Pleasure products company Doc Johnson announced the promotion of Private Label Executive, Cheryl Hanslip to the position of Director of Product Development.

to oversee special projects. Cheryl has more than 15 years of experience in the pleasure products industry, with an emphasis on product development and private label.

“Cheryl has been a key member of the Doc Johnson development team, and we are delighted to recognize her efforts, success and commitment to growing our brand,” said Chad Braverman, COO and CCO of Doc Johnson.

Traveling worldwide since her youth has given Cheryl a more global perspective and insight into developing trends, which has allowed Doc Johnson to target in-demand, popular products.

“Cheryl’s wealth of experience and understanding of the industry, as well as her extensive knowledge of all aspects of the development process, will help ensure we build on the success and reputation we have already achieved across the globe,” he added.

Doc Johnson

Hanslip joined the Doc Johnson team in 2011 to head up the private label department and

“I am excited about my new role and the additional responsibility that will come along with it,” Hanslip said. “Due to our commitment to excellence and exceptional manufacturing processes, Doc Johnson has earned a leadership position in our industry and I look forward to helping us maintain this high level of development as our company continues to grow.”

Michael GUILFOYLE

Sportsheets International

Sportsheets International has appointed marketing and business development executive Michael Guilfoyle as business development manager.

Brubaker, Sportsheets’ international sales manager. “His background in mainstream business advancement and marked success in entrepreneurship are great assets to our team.”

Guilfoyle brings more than 20 years of experience in creating value for companies in numerous industries, from start-up to multibillion dollar valuations. Based in Tampa, Guilfoyle will be responsible for building relationships with domestic and international clientele, and seeking opportunities within new markets. He will interface with retailers and distributors, attend trade shows, and train customers on product sales techniques.

Guilfoyle joins fellow business development manager Alanna Calloway, based in Dallas, as the company’s second remote executive.

Most notably to adult industry members, Guilfoyle served as president and road warrior for Masque, a popular brand of oral sex flavor strips. “We are really excited to bring Michael on board, and look forward to bringing him back to an industry where he thrives,” said Corrin

“Sportsheets is entering a New Year with an aggressive focus on growth and we’re building a team to accomplish that,” Sportsheets President Julie Stewart said. “We’re exploring new avenues to strengthen relationships with our long-standing customers and attract markets previously untapped by adult product manufacturers.” Guilfoyle said, “Sportsheets is known throughout the industry for their quality products and amazing people. I am excited to become a part of such a great team and look forward to making a positive impact quickly.”

Thomas SCHMIDT

Pipedream Products 14

Pipedream is already taking advantage of its prosperous New Year by welcoming Thomas Schmidt to the Dream Team, who will be responsible for all sales opportunities within Pipedream’s Asian marketplace.

fluent Chinese. After receiving his Bachelor’s Degree in Political Science, he spent three years working with Eurofins Scientific, the industryleader in European third party certification and testing.

“I’m absolutely excited to join the Pipedream team! There’s a lot of potential moving forward in the Asian market,” explained Schmidt. “And I look forward to bringing my knowledge to the table to advance this already best-selling brand alongside the best team in the industry.”

“We want to welcome Thomas to the team with open arms—having someone like Schmidt will help us protect the brand and make more of an impact on the Asian market,” said Diamond Products Chairman and CEO Nick Orlandino. “Thomas’ background in sales is just part of his unique skill set that will prove valuable for the Diamond Products family of brands.”

Born and raised in Dallas, Texas, Thomas relocated to Shanghai just a few years ago where he is now multi-lingual and speaks

Miranda DOYLE Diamond Products, the global enterprise of best-selling brands including Pipedream Products, Jimmyjane, and Sir Richard’s Condom Company, has warmly welcomed Miranda Doyle to the Jimmyjane team where she has been appointed the position of Director of Development. “I’m extremely excited to join the #1 brand in the world with the best team in the industry,” said Doyle. “Product Development for creative and visionary manufacturers like Jimmyjane and Sir Richard’s is an incredibly rewarding opportunity and I’m looking forward to it all.”

Diamond Products

With over eight years of experience developing innovative consumer packaged goods from concept to reality with five global adult corporations, Miranda harbors a fiery passion for branding and development—and her impressive resume and ecstatic charisma

especially demonstrates her immense value. After years of hard work as Marketing & Brand Manager (WSM Investment), Product Development Coordinator (NS Novelties), Director of Product Development (Glow Industries, Topco Sales), and General Manager (Hustler Hollywood), Miranda will now enjoy and flourish in her new position as Jimmyjane’s Director of Development. “We’re proud to welcome Miranda to the Jimmyjane team. Her knowledge and product development experience makes her a perfect addition to the Diamond family,” said Chairman and CEO of Diamond Products, Nick Orlandino. “The sky’s the limit for Diamond Products as we continue to grow and attract top industry talent like Miranda. The Dream Team is looking forward to making 2016 the best year ever.”

Patrick LYONS company, which is part of the Diamond Products family of brands alongside Pipedream Products and Sir Richard’s Condom Company. “Jimmyjane has built a strong brand foundation around their unique design sensibility. From a marketing position, the company has made great achievements in the space and there is also a lot of opportunity to expand and build upon this in the future,” said Lyons. “I am excited to be joining the Diamond Products family and am especially excited to work with Jimmyjane and their partners this coming year and beyond.”

Jimmy Jane Jimmyjane has added Patrick Lyons as vice president of marketing. Lyons will oversee all marketing initiatives for the pleasure product

Lyons brings more than 15 years of marketing experience, from both the mainstream and adult market, to Jimmyjane. As a seasoned marketing expert he has developed a track record of growing national and international brands in the franchise, manufacturing and CPG arenas. According to the company, Lyons

possesses in-depth knowledge of brand development, marketing strategy, print and digital media, and go-to-market programs that will prove invaluable for his role at Jimmyjane. “Having quickly made his mark in the novelty business only a few years ago, we’re very excited to have Patrick join our growing team,” Diamond Products Chairman and CEO Nick Orlandino said. “We’re looking forward to bringing Patrick’s unique marketing innovations to the Diamond brands.” Prior to joining Jimmyjane, Lyons was the director of marketing at Eldorado Trading Company and vice president of marketing at WellBiz Brands, an international franchisor in the wellness category. He was also the founder and principal consultant at 9ball Interactive, a marketing and advertising agency focused on developing marketing solutions for small businesses and franchises.

Oliver REDSCHLAG As of immediate, Oliver Redschlag is taking over the position as president of the U.S. Subsidiary. Going forward, Oliver Redschlag is going to take over the position of the president of the JOYDIVISION (North America) LLC to execute the global sales strategies of the most successful manufacturer JOYDIVISION international AG even more successfully. The team including Oliver Redschlag is looking forward to a good start into 2016.

“It was decided that this important and strategic position can only be fulfilled by me in the future. With this staff optimization, we are now in an even better position to make international decisions. My over 20 years of experience will be crucial and my know-how only of the highest advantage to further drive our global expansion.” states Oliver Redschlag.

JOYDIVISION 15

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The Australian Adult Retail Expo (ARExpo), swept across Adelaide, Melbourne, Sydney and Brisbane in February and March. Founders, LonBrook, Sugar & Sas and Two Ducks, joined forces to showcase the latest and best adult pleasure product.

Retailers viewed new and existing best-selling product ranges and took advantage of incentives and discounts. Trained sales staff and brand ambassadors were on hand for product training and tips.

focus

How and when did BMS start? I started as a small adult toy store called, ‘A ren’t We Naughty’ in the early 80s which picked up more and more as time went on. As a young business owner, I found that Canada didn’t have a great and reliable distribution network for adult products so I started a small one of my own called BMS Enterprises. It also quickly expanded once people realized that we do fair business with great customer service and competitive prices. The next step was to start production of our own products under BMS Factory. We weren’t happy with the quality of most products available, so we came out with PowerBullet which is still one of today’s strongest vibration technologies in the industry. We didn’t stop there, we were the first to develop a virtually seamless collection with a 100% silicone finish called Swan. Over the years since, people have tried to also do a seamless design and some have succeeded, but we still do it best. Today, BMS consists of the entire chain from design, to manufacturing and from distribution to retail.

Tell us about your premises. The BMS main office in Canada is a 41,000 sq. ft. warehouse and office environment in Toronto. From here, we have distribution networks that span across the all major parts of North America and the rest of the world. In China, we 26

have a manufacturing facility which produces all of our quality products and is capable of shipping to our Canadian warehouse or direct to the customer.

How and to what countries are you selling to? Currently we sell to almost all countries around the world. We have trusted distributors in key regions that we have a great relationship working with.

In terms of growth, where do you see yourselves now? How are the markets developing globally for you? Swan – our flagship brand is constantly growing bigger and better. We are ready to introduce a new colour with 7 new vibration functions. Up until now, Swan has used a Press & Hold control which let users simply press and hold to increase the vibration for those who wanted precise control over their vibration intensity. Now, we have taken 7 unique vibrations each offering a different sensation that will add to Swan’s luxurious experience. Recently, Swan has also become wildly popular in the Asian markets securing a great brand presence in many stores – they love it. We hope to continue to see this surge and further gain momentum in the European markets as well. Everything is on track so far for a great 2016 for BMS.

BMS Factory Established: 1983 Founder/Owner/Director: Steve Bannister City: Brampton, Canada Website URL: www.bmsfactory.com

Today, BMS consists of the entire chain from design, to manufacturing and from distribution to retail.

How do you promote, create awareness? As with any company, promotion is very important for BMS. As much as paid promotion is needed, we love that our brands gain so much success from recommendations. Customers and shop owners around the world love Swan so much that they have developed a loyalty to it. With the strong social following that BMS and its brands share across all platforms, we also receive a lot of emails each day which express gratitude for what our products have done for relationships and individuals.

At trade shows, we put a lot of thoughts into our booth design. Being from Canada, it offers some challenges in terms of what we can and cannot bring with us, but we make up for it with how great of a product we bring. Once people come to our booth and hold the product in theirs hands, it sells itself from that point on.

style selling is the future, but we are trying to find a way in which we keep things fair and balanced for both us and our customers. Once we have a team built and a plan solidified, BMS would love to embrace Amazon-style selling structures. For now, we rely on our distributors to do what they do best.

Direct sales? Amazon, Ebay, your thoughts?

What percentage of your product do you think is sold online vs brick and mortar stores?

We donâ€™t currently sell direct through these mediums, but this is definitely a direction in which we are actively pursuing. Amazon

This would be a rough estimate, but I would say about 70% offline 27

focus to about 30% online. Many of our brands would fall into the luxury category which means it is slightly more difficult to sell online. While they really are amazing products, customers sometimes need to feel and experience the sensation in their hands to make a buying decision. We appreciate that which is why we offer in-store display options and high-resolution imagery for many of our top brands.

What can you tell us about working with retailers? We love working with retailers – they are the front line contact with customers. We offer our support with training, in-store displays that are well made, eye catching and functional. We also have a range of brochures, pamphlets, images and other POP materials that are available from their distributors.

What can you tell us about working with distributors? We have a trusted network of distributors that we work with around the world. Each and every distributor has been chosen because of their excellent business practices and customer service expertise. If someone is going to sell a BMS product, we want to make sure that they are a great company, and we’re very happy with who we’ve chosen so far.

What are some of your best selling items? A strong contender in the last few years has been the PalmPower. PalmPower offers such incredible

power for its size – actually, it can even stand with the best of much bigger competitors as well. With the release of PalmPower Recharge, that is also quickly growing to the same popularity. Swan is a steady best-seller throughout the years and remains strong.

How has the European market in terms of distribution and retail evolved? Many of our items perform very well in Europe and the surrounding regions. Swan (not sold in North America) has been a great success and is a staple brand for many shops in these regions. It fits in well with the beautifully designed shops and high-standards of customers in that region.

Are there any country specific trends globally or are some countries more receptive to certain product categories over others? As mentioned earlier, Swan has seen a recent steep increase in the Chinese market. This is a great trend to see that market wanting more and more high-quality items since that opens up possibilities to bring some great new items into that area.

What brands/product categories are you now manufacturing and how did you select these? We currently manufacture many different product lines from

bullets to massage wands to silicone vibrators. Our currently manufactured items are chosen from a carefully curated list of what performs well and what doesn’t.

What are some of your best sellers and what makes a product a ‘best seller’. We consider our best-sellers a combination of feedback with sales. For instance, our critically acclaimed PalmPower is a best seller because it has a lot of really great reviews from trusted industry bloggers while simultaneously maintaining strong sales that sell out before they even arrive. We are in the process of ramping up our production further to keep up with demand.

What can you tell us about the manufacturing process? The design process is intricate. Some customers need to understand that it takes time to create a great quality product. We love to provide that and spend a lot of time going back and forth with our manufacturing facility to do this. A vibrator hand-sample may come in and we decide that the clitoral stimulator is too high or too low so we move it 1 cm. This adds to the time but it’s a delay that we’re willing to make to create a superior product. Sometimes the changes are internal as well. It’s a very interesting process that we love to do and see the end result that we’re proud of.

What legal and compliance issues are there to deal with in regard to manufacturing? BMS complies with all standards and aims to surpass them. Standards keep increasing year after year for RoHS, CE, etc. These are especially important for Europe, so we make sure to stay on top of everything. We will be introducing a new mission statement into our factories soon and make routine trips there to make sure that all compliances are being kept.

Tell us about your staff resources, how many do you have now, and in what sectors? How have staff resources changed for you over the years and the technology involved in selling? BMS throughout its retail, distribution, administration and manufacturing levels currently employs approximately 200 people. With the migration towards the online shoppers, we still keep a great team of sales representatives but are ramping up our online team to include more digital marketers, graphic designs and website development. We are also actively growing in China and are pursuing a Managing Director for the region to handle operations.

Available in Australia through:

Product Display Available

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Risqué Adult Boutique Established: 1996

When and how did you first start your involvement in adult retail? What background or previous experience do you have which benefits your current activity? I studied Egyptology and History of Art, so my background is far away from the adult Industry. 12 years ago I came across the opportunity to supervise Risqué Boutique design, back then, I need to admit to have found my vocation. It’s been a wonderful adventure, one of a kind, something that you cannot forget.

What are your store trading hours/days and how many days or hours a week do you work in your business? Monday/ Tuesday - 11am-10pm Wednesday/ Thursday - 11am-1am Friday/ Saturday - 11am-1.30am Sunday 11am-11pm

What task do you do on a daily basis/weekly/ monthly?

What is your least favorite part of running the business?

Choosing the right products to be ordered, this means constantly checking the market and client preferences so sometimes we order our regulars, or we add new ones and stop stocking others. I also take care of the pricing, accounting and marketing. I’m always taking care of my staff and welcoming the customers to the shop.

Finding the right balance and making everyone happy, both staff and customers.

What do you love most about your adult retail business? It’s a fun industry with openminded people, that allows you to explore your limits, go beyond them and gain new experiences. I love the way the business is involved in Kings Cross, this business gives a different feeling of understanding “the sex” in general due to the design and atmosphere.

What are some of the best things your business has done? The good relationships we have with many long-term customers, and suppliers. We have also created an iconic shop in the area. Kings Cross has had many changes during the years, but Risqué has always maintained a classy standard.

What have been some of the best moments at your business? Doing some collaboration parties with my lovely staff, like the Hellfire, Hotkandi, Redheaven, Our secret spot, and interacting with some of our customers were some of the best moments.

What are a few of the key variables in order of importance to ensure the best chance of success in adult retail? 1. Customer Service 2. Diverse range of products 3. Make customers feel comfortable

What makes a great store? Great store comes from a great team! Staff must know the products and be able to explain easily how customers can reach and enjoy their intimate time. At risqué we carry on the motto: Break the barrier of sex life. That means we are trying to make all visitors feel comfortable to be in a Sex Boutique, that carries the largest selection in Sydney. Value the customer as a unique individual. Talking about the private lives of people requires elegance and knowledge.

Staff: 10 Store(s) : 1

What variables define a great store location? Many factors play an important role to reach the perfect location: visibility, discretion and community. For Risqué the variables are being part and work actively with the Kings Cross community, including night and strip clubs as well as all the different types of customers.

What size are your store(s)? Risqué Adult Boutique can be considered an atypical store, that’s why we do like refer to it as a Boutique and not just a sex shop. All the designs start from this concept. Considering sex as art and transmitting that to our customers. We like to play with colours (pink, black and white are our soul) as well as sexual paintings. The store it’s divided into two sections: at ground level (120sqm) there is the Sexy appeal where customers can fulfil all their need, starting with shoes and going through hosiery, baby dolls, lingerie sets, all the way to very risqué and bondage lingerie. At the first level is the sex lounge (180sqm). The design has been made in close collaboration with our brands and suppliers to give a three-dimensional experience. Due to the “taboo effect” we designed it so some sections are more private: all fetish items are allocated in a special room around 50sqm and toys requiring discrete location such as strap-ons, anal and dongs

Head Office: Sydney Darlinghurst URL: risquekingscross.com.au (coming soon)

have a section divided from the lounge. Our goal is to immerse the customers into a sexy and relaxed environment that will allowed them to have visual, tactile and sound experiences and knowledge of the products.

seek to enjoy their time and to be introduced to new experiences whether they are beginners, professional pole dancers, sex workers or just a couple that wants to find a new spark in their sexual intimacy.

How often would your business change a store layout or re-merchandise?

What proportion of your sales is repeat business vs new business?

We are committed to create a lounge atmosphere in our shop, therefore in accordance with our visual merchandising and the marketing plan. We are merchandising our products every week, with special artistic creation during holiday times. At Risqué we renovate our layout in accordance with the customers needs or agreements with brands and suppliers but we want to keep the familiar environment therefore the main layout is changed maximum twice a year.

The Adult industry, unfortunately isn’t innovating fast enough and they keep a basis of recurring product that will never get old. With that in mind, at Risqué we are looking to stock every new product (that’s different in its engineering and design) available in the market. To give an estimate: 65% of our stock is a repeat business vs 35% of new stock over a month.

Does your business target a specific customer demographic? How would you define your customer base? Risqué Boutique isn’t focusing to a specific customer target. The selection in our shop has a big rage for quality and economy; that’s because King Cross is visited by a very diverse type of customers. We are committed to delivering the finest quality products and researched selection from entry level to a luxury. However, our boutique targets customers that

Are your sales staff trained? Our staff is trained on regular basis. Our Staff Supervisor receives training and updating from the suppliers and brands. Also with every new product we give the necessary training. Knowing our products is essential. The staff presentation is casual but you can always recognise them due their ID badges. Welcoming the customers and offer their help without pushing them is of the highest importance, we believe that customers need to feel relaxed and confident before approaching them.

What makes a great adult retail staff member? First and foremost to share the passion for the adult products and business, then a very good knowledge of all the products and to do their best to help our customers to choose the right products. Smiling and welcoming whoever enters the shop. I have always thought that happy staff make happy sales! So, I spend a lot of time caring for my staff as if they are my family. The free exchange of ideas between the staff and Cecile. This free exchange will prevent businesses from growing stale and rigid.

How do you find new staff? I prefer to have recommended staff.

What do staff most love about their jobs at your business? Here are some of their answers: AG: Two things mainly, the first one is how welcoming the staff and Cecile are, it gives the feeling of being a family. It’s a workplace that really cares about its employees. Secondly I firmly believe that a healthy sex life is very important. I love to help people find pleasure in their lives and when I see them leaving the shop with a smile, it makes my day. This job has changed my life for the best and has made me very happy and opened a whole new career idea for me. 31

focus ) ) Sex lounge is where we allocate the other 50% of our stock. We mainly focus on luxury vibrators, standard rabbit, clitoris stimulator, standard and remote control bullets. We have also have a large selection of classical toy (dildos, dongs, cock ring and men’s underwear) and a big range of anal toys. Our fetish room is 15% of the above lounge and includes a selection of restrainers, handcuffs, ridding crops, gags and so on… Throughout the shop, there is a large disposal of lubricants, condoms and massage oils from mayor brands.

What are some of your best selling brands?

PB: My job at Risqué boutique, if I could say my best job ever... In addition to a lovely team and the most amazing boss I ever had, what I love the most in my job is the constant originality (products and customers) and the friendly atmosphere in the shop. Despite the prejudice society has about adult shops, as far as I am concerned it is still a great experience to work there for almost 2 years and I feel safer than anywhere else.

The last 3 years have been very challenging with the new lock out laws, and the night life in Kings Cross disappearing, we need to adapt the business with all these changes. We have had some tough moments, but we are not afraid of change and quick adaptation has been the key to our success.

This job permitted me to become more confident and open-minded. I feel blessed since the day I was proposed to work at Risqué Boutique even if I never been in an adult shop before.

What categories of product do you carry? What proportion of the store is devoted to those categories?

CB: Risqué Boutique is like a family, and because we are like a family the customers feel like part of that as well, they feel confident and don’t hesitate to ask every kind of questions. Sometimes we are more than sale assistant, we are also sex therapists. Risqué boutique is a multicultural shop with different nationalities, which makes a lovely atmosphere for our customers. SB: feeling the passion, the love, sex in the eyes of my customers, and know that just with my expertise I can change their life. 32

If we look at your adult retail business 5 years ago versus now, what changes did you see and how have you responded to them?

Our boutique has two main sections: ) ) Sex appeal: where we allocate 50% of our full stock and is dedicated to lingerie, shoes and accessories. Out of this we keep a researched novelties area of around 10%. Lingerie includes baby dolls, bikini sets, teddies, woman’s underwear (crotchless, g-string and panties), sexy dress up, cocktail dresses and costumes.In regard to shoes we focus on professional pole shoes with a variety of ranges, colours and styles.

In our shop we are trying to keep all the brands available in the market as long as they are in line with our vision and mission. Our top selling brands are: Lelo, We-Vibe, Leg Avenue, Seven ‘till Midnight, Pleaser shoes, Je joue, Nu Sensuelle, Pipedream (Fetish Fantasy and Anal Fantasy) and CalExotics.

What makes a great brand? Some brands can be dissociated from the retail world as the fail to listen or welcome the needs of the market. Some brands can become great by increasing their collaboration with the retailers, as well as creating a vision and mission to carry on. The innovations and the distribution chain play a massive role in it. At the moment, there are few brand in this level: Lelo (with whom in the last months we have started a closer collaboration to reach all the customer needs and provide the best service in Sydney), We-Vibe, CalExotics, Je Joue and Pleaser shoes.

What would be your mix of sales of premium higher priced branded items vs lower end product. At Risqué starting from last year we are focusing on pricing strategy more than aggressive sales action. In regards to premium brands (L’amourose or Lelo), their products have a large price gap compared to California exotics, for example. To be honest, we are always trying to help our customers to independently form the sales result and choose themselves, e.g, if a customer is a beginner we will not suggest for example a luxury toy but instead we will show them a medium level range first. This concept isn’t applied to clothing and shoes, where experience will not play any role. Here is more about finding the right item with price/quality/usability balance. Usually there is a balance to keep affordable top brands with the integration of lower brands.

Do your customers desire well-known American and European brands or is it not so important?

How important is new product or product selection in a store?

Is rare that our customers are interested in the country of origin or design, usually they are more interested in the quality with a good price balance.

As a Boutique we need to always be aware of new products and choose what are the best in the market, as a business we don’t want to be left behind. But there are so many

products in the market these days that the choice is complex, so we need to work very closely to our suppliers and get their advice on what is “trendy”. We also listen to our clients on what they suggest or request, after all it’s to them that we cater for.

What trends has your business observed in adult pleasure products? We are going towards rechargeable and waterproof toys, elegant packaging, and good quality at good price.

How does your business keep informed about adult pleasure products? Synergy is the point of reference, also our suppliers coming regularly in the shop to show us their new products, because we need to touch and feel the products before we can sell them in the shop.

What makes a successful product? The quality and safety of the product, the presentation (packaging), the image of the brand and word of mouth.

What have been some of the best selling items of all time for your business? In our shop we are trying to stock all the brands available at the market, if it’s in line with our vision and mission. As for the best selling items: We-Vibe for couples and Tango, Fun Factory- Big Boss, Ina and Mona Wave by Lelo, Swiss Navy lubricants as well as Pjur, Pipedream Fetish Fantasy Kits, Sensuelle Point by Nu.

What variables can ‘make’ or ‘break’ a product in a store? Marketing it’s a big variable itself, we will not go into depth in this matter. Briefly we believe in marketing’s 4 P’s Mix: ) ) Product: our products are divided into three parts: essentials, complementary and accessories. Knowing the

usability of the product is vital. ) ) Price: there will never be enough balance on quality product, but we are dedicated to keeping the base price as low as possible. ) ) Placement: with 12 years’ experience and close collaboration with our suppliers, we have gained exclusivity or we have always been the first store to stock a particular brand or new product. ) ) Promotion: We are focused on “education” for a healthy and diverse sex life and conduct online and in store promotions or ADV’s.

What are you doing/can you do to get more customers? Business planning in adult retail isn’t easy, the variables involved are rooted in social lifestyle and taboo. That’s why at Risqué our vision is to break the taboos regarding sex and the mission to educate about good sex and erotic confidence. To increase our customer base, first of all we must start with great customer service. That’s why we like to get to know our customers and we try to keep their loyalty by activities such as special deals and promotions. Maximization of sales and increased business can be achieved through a detailed and programmed plan in accordance with the marketing schedule and a close relationship with wholesalers and brands. This will land a good ROI and breakdown a level in accordance with strategic pricing. This last variable, must be elaborated with the happiness of the customers in mind and not the competition. At Risqué we have a good marketing strategy supported by a business plan. Often small businesses are merely managed day by day, but the work behind our shop is comparable to that of a big company.

What promotional activity do you engage in? We are looking forward for our new website risquekingscross.com.au. Stay tuned. We have also started to be more active on social media: facebook. com/risqueboutiquelingerie and pinterest.com/risqueboutique We are sponsoring some events like Hellfire, Redheaven, Our Secret Spot. We have created a loyalty program for our customers and we have regular promotions for special occasions like Valentines Day, Mardi Gras, Halloween and Christmas. We are also planning some workshops in the near future to help our customers know more about our products and other topics related to sex, fetish, lifestyle and relationships. We are looking forward to hosting LELO events very soon.

How do you create awareness for your store(s)? Our street window displays, always new stock coming, Facebook, party promotion, Pinterest, contact with pole studio owners, word of mouth.

How do you view the trend toward online shopping and the changing role of the physical shops?

but mostly cannot replace the physical and tactile experience with the products (while comparing noise, material, vibration pattern and power). We are opening our e-commerce with a strong believe that it will be just the “closing deal” and for those that already know our shop and products but want to take advantage of the convenience online shopping provides.

What advice could you give someone intending to start in adult retail today? Love, passion & respect for what you are doing are some of the keys to success. We’re currently hearing about a decline in the nightlife and entertainment precincts in Sydney due to increased laws and restrictions imposed by authorities. Has this affected your business? Any new law in any field of application will affect a structure of businesses and local community. But it will also bring a good opportunity to renovate as a response to new reality. Our business has been affected by these laws, as all the suburb has, but it’s been a way to push us to be more creative and renovate ourselves. These laws will not stop people having sex.

Freedom & convenience of shopping online is good but nothing can replace the touch and feel of the products and the quality of good customer services, however we are aware of the tendency of online shopping and we want to cater for all of our customer needs and that is why we are developing our online store.

How is your business responding to the rise in ecommerce sales? Every business at this day needs to deal with a growing web market. As a boutique we believe that nothing can replace a personal and warming customer service, 33

MD Science Lab LLC Founding Year: 1999 Founder/Owner/Director: Ralph Albrecht City: Fort Lauderdale, Florida, USA Website URL: www.mdsciencelab.com

How and when did the company start? Formed in early 1999, M.D. Science Lab’s mission has been to bring innovative and value-added lifestyle enhancement products to the market. The first products were dietary supplements followed by enhancement gels and then the lubricants. Currently we have over 200 SKU’s to our product offering. Our product lines such as Swiss Navy lubricants, Max nutritional supplements, and the Je T’aime line of sensual lubes and gels are sold in adult stores, retail chains and specialty boutiques across the U.S. and in 48 countries. In 2013, STOREROTICA Magazine named M.D. Science Lab ‘Sexual Enhancement Company of the Year’ and in July 2014, our Swiss Navy brand was awarded StorErotica Magazine’s ‘Lubricant Company of the Year’ title.

Tell us about your premises. Currently our headquarters is based in Pompano Beach, Florida where we have a state-of-the-art 23,000 square foot facility which houses administration and sales, product development and research, production and packaging as well as distribution and logistics. Our facility is USFDA inspected and compliant with current Good Manufacturing Practices (cGMP). We also have a satellite distribution warehouse in Amsterdam. 34

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How and to what countries are you selling to?

In terms of growth, where do you see yourselves now?

We sell to over 39 countries worldwide with a mix of direct sales to stores and via trusted global distribution partners. When MD Science Lab started, the first sales were direct to adult stores. There weren’t many distributors then, and fewer stores. Today with a plethora of stores worldwide and more distributors with great resources, we have a network of successful partners around the globe.

We are fortunate to have a double-digit sales increase consecutively over the past several years. As we expand both our product line and our global reach, we forecast significant increases in the future as well. Our partnerships are crucial for our continued growth and we will continue to develop and nurture these relationships.

We’re renowned for the Swiss Navy line of lubricants and body products which we sell predominantly via adult stores but we also manufacture supplements and so have a large sales channel for natural products.

What percentage of your products do you think is sold online vs brick and mortar stores? The foundation of our growth, of course, is the brick and mortar store along with the distributors. It also remains the majority of our sales. But, we have been seeing an increase of online sales and feel this will increase over the next several years as e-commerce continues to evolve.

How do you promote and create awareness of your products? Our products are promoted though a variety of channels. Tradeshows, such as ANME, ILS and eroFame to name a few have always provided us with great exposure, both to potential customers as well as end consumers. We have also for many years, participated in numerous gay pride events as well as various sex shows throughout the world. In Australia, we have done the Sexpo’s, which was effective for us, and you will see more of us at Sexpo soon!We also cover the usual social media channels such as Facebook, Instagram and Pinterest.

What can you tell us about working with Retailers and Distributors? The retailers are our front line. We always ask the retailers what they are looking for, what product is not out there. We’re always seeking their feedback. An example of this is our range of flavoured lubricant. In 2006/2007, we talked to retail store buyers and consumers and they informed us of product brands that had a bad aftertaste, sugars and food colouring which stained. We then changed the world of flavours. It’s the same as our warming lubricant. We were informed of brands that were too hot or burned so we developed a lubricant that uses body fluid and friction as an activator for the warming aspect. And of course we support the retail chains with banners, posters, education and training to store employees. Its similar with our trusted distribution partners. We educate the sales teams, conduct remote training via skype, and together we visit their accounts and attend their in-house trade shows.

What are some of your best selling items? Our Top 5 Best Sellers are Viva Cream, Max Size Cream, our Silicone Lubricant, All Natural Lubricant and our Flavours.

focus How has the global market in terms of distribution and retail evolved? Due to the internet the consumer is more educated, and is very aware of body safe ingredients, pricing and has a choice of sales channels. The market is now more complex, it’s more sophisticated, and very competitive. The US market is not as liberal as Europe, in general, but it’s better now than 10 years ago. Sexual aids and product is more prevalent today in movies, books, there is product placement, talk shows with celebrities etc, and all this leads to an increase in awareness and sales for all participants.

Are there any country specific trends globally or are some countries more receptive to certain product categories over others? Our products are performing consistently well throughout all of countries we sell to. We have not seen any trends that are specific to any country.

Tell us about the manufacturing process. What does it involve? I think most retailers would be surprised at how long this process really takes. From sourcing ingredients to formulation, to mixing batches and testing, labelling and packaging, it can take several weeks to months. The product has to be right as you don’t get a second chance. We use the highest quality ingredients in all of our products which are sourced globally. Our rigorous Quality Control department inspects every product to insure the end consumer with total satisfaction.

testing the product according to FDA guidelines and it has been cleared for sale in the US. This cost us a lot of time and money to obtain but we have the 510(k) clearance. It would be prudent to point out that MD Science Labs places great value on the quality and the personal safety of its products. We are very proud that we have never had any incident with any product ever.

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Tell us about your staff resources, how many do you have now, and in what sectors? We have around 50 employees, many of which have been a part

What legal troand fmocsiD setanimilE compliance issues are enociliS edarG tsehgiH there to deal with in evoregard lC httoiw tnacirbuL gnixaleR manufacturing?

• • • elbPersonal abros b a n o N / g n i t s a L g n o L • lubricants have recently

come under regulation in the US. In order for a personal lubricant and moc.ebuLyto vabeNsold ssiw S.marketed www tiin sivtheesaelp ,eroM n raeL oT United States, the FDA has in more recent times required all lubricants to have a Class II Medical Device 510(k) clearance. A 510(k) is a premarket submission made to the FDA. 510(k) clearance means that a company has done its due diligence with 36

of the MD Science team since the beginning. There are currently 8 sales reps, 20 in warehouse and production and the rest in administration and marketing.

Where do you see the company now and where would you like it to be in 5 years? We want to continue in the current direction, it’s working well for us. We have excellent products and are well respected in the industry. We are on track for continued growth and no doubt we will be expanding in new areas as opportunities arise.

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Managing Director

When and how did you get into your current business?

One of the most memorable moments was?

I studied Egyptology and History of Art, so my background is far removed from the adult Industry. 12 years ago I came across the opportunity to supervise the Risqué Boutique design. Back then, I must confess to have found my vocation. As soon as I entered this shop it felt 100% right, I knew from the start that I was in love with this place. The big Risque family was about to be born. It’s been a wonderful adventure, one of a kind, something that you cannot forget.

Costume parties in Sydney with my staff. We had surely some amazing times.

A typical day? Arriving with a smile, seeing the team happy, chat to see if everything is going well, ordering, dealing with suppliers, marketing, welcoming our customers and plenty of other things…. I love my job very much and it’s always a pleasure for me to go to work.

Last book I read? On Liberty by John Stuart Mill, dedicated to one simple principle, that men and women should be free to do as they please, unless their actions might cause harm to others.

Favourite movie/TV show? Donkey Skin, an old French Classic fairy tale.

What would most people not know about me? I am a Digital Artist and a passionate philosophy student.

My favourite place: The vibrancy of NYC.

The most significant influence in my working career was?

When I’m not working I’d rather be doing:

The free exchange of ideas between the staff and I. This free exchange will prevent businesses from growing stale and rigid.

Studying philosophy and creating art.

I’m most proud of? To have created a solid reality in the Kings Cross region adult life and see the satisfaction in our customer’s eyes.

What I like best about my job: It gives me the freedom to be who I am. I found myself comfortable to help people with my personal experience.

If I could change one thing: Less stress and more sex for everyone…

President, BMS Factory When and how did you get into your current business? I started into this business in 1983 after working for large Canadian telecom company. After opening up an adult toy store, I then grew that into distribution while also starting up into manufacturing later on. Today, BMS consists of a retail division, Aren’t We Naughty, with 11 stores, a distribution company, as well as overseas manufacturing to produce our own award-winning products.

A typical day I’m sure as many people in this industry can agree, there really isn’t a typical day. When I’m in the office, I try to put at least an hour aside every day to respond to emails. I play a very hands on approach in the office and love to be involved. It creates a great environment of creativity and productivity that creates the products we do. When I’m not in the office, I’m usually traveling overseas to visit our factory or on business trips/trade shows.

welcome manufacturers from around the world to come and show their newest products and see what’s new. Their character and work ethic are something that I really respect and am honoured to be in the same industry.

I’m most proud of I’m most proud of being recognized as the best company with the most powerful vibrations from PowerBullet as well as the original manufacturer to create a virtually seamless 100% silicone finished range of products. This revolutionary new process allowed the user to experiment with their vibrator giving them a full play area and we continue to do this today.

One of the most memorable moments was Standing up on the podium in Los Angeles at the XBIZ Awards to receive the Sex Toy Company of the Year award in 2012. To be recognized by other people in the industry like that was such a huge honour that I’ll never forget.

with her mother after I read her story to see if I could help. It really touched my heart and I wanted to help her and her family out. Her mother was trying to do everything which I can only imagine was very difficult and she deserved a helping hand. She is a promising young girl from Toronto who was set to join the Olympics for gymnastics, she was also a high level piano player and very smart in school. One day, her coach asked her to do a gymnastics move which had never been attempted before which tragically resulted in a traumatic injury for her. She is now confined to a wheelchair but is doing much better. She has turned into a remarkable young woman who did not let her injury hold her back. I’m proud to have gotten to know her.

Last book I read Steve Jobs by Walter Isaacson.

My favourite place Golfing in Thailand. I try to go at least once a year.

The most significant influence in my working career was

Favourite movie/TV show

What I like best about my job

My two influences in this industry would have to be Susan Colvin of CalExotics and Nick Orlandino. Both of them are masters of what they do and are leaders in this industry. As two of the original founders, they’ve paved the way for companies like BMS and are responsible for creating ANME, one of the industry’s biggest shows. Twice a year, they

I’m a huge Star Trek fan so naturally any of the movies or TV shows in that universe.

What would most people not know about me

There’s no feeling better than coming up with an idea for a new product, going through the design process and then receiving a working hand-sample – I love that part of my job.

A few years ago, I read about a girl in a local newspaper who was abandoned by those that were close to her. I decided to get in contact

If I could change one thing I would have gotten to know my father more.

Erofame

The premier trade event for adult pleasure products, the Adult Novelty Manufacturers Expo (ANME) took place again at the Marriott Burbank early January 2016. With over 900 North American based manufacturers, the trade show has become so successful that an additional external pavilion has been added to cater for the extra exhibitor booths required. Buyers and Retailers from around the globe attended to view the latest and greatest current, new release and trending adult product.

Images courtesy of www.ean-online.com 45

top 10 best sellers www.bmsfactory.com

www.calexotics.com

www.docjohnson.com

1. 30528 - Palm Power Massager- Fuschia

1. “The Original” Butterfly Kiss™

1. Japanese Drip Candles - 3 Pack - 2101-01-CD

2. 30628 - Palm PowerRrecharge Massager - Fuschia – USB

2. My First Jack Rabbit

2. Black Magic Pleasure Kit - 0951-10-BX

3. Thrusting Action Jack Rabbit

3. GoodHead™ Vibrating Tongue Ring - 136030-CD

3. 3-20416 - The Swan Wand - Pink 4. 5010-99 - Powerbullet 3-Spd Assorted Colours 5. 30530 - Palm Sensual Accessories 2 SiliconeHhead 6. 52149 - The Ultimate Personal Shaver Kit II - Ladies Kit 7. 5210-8 - Platinum Bullet 5” 8. 099-11 - Toy Case Black 9. 5215-3 - Rain Power Bullet - Purple 10. 3-21316 - The Kissing Swan - Pink

www.en.joydivision-international-ag.de

4. Waterproof Jack Rabbit-5 Rows 5. COLT ® Anal Douche™

4. White Nights Pleasure Kit - 0949-00-BX

6. COLT ® Expandable Butt Plug™

5. Crystal Jellies 8 inch Classic Dong - Purple 0285-03-CD

7. Nipple play™ Advanced Nipple Suckers™

6. iVibe™ Select iRabbit - Pink - 6027-01-BX

8. Nipple play™ Silver Beaded Nipple Clamps™ 9. Nipple play™ Advanced Vibrating Heated Nipple Teasers 10. Universal Toy Cleaner™

www.nomitang.com

7. iVibe™ Rabbit - Grape - 6001-02-BX 8. Sasha Grey ULTRASKYN™ Deep Throat Pocket Pal - 5410-05-BX 9. GoodHead™ Helping Head - 0682-20-CD 10. OptiMALE™ Vibrating C-Ring – Black - 069020-BX

www.lonbrook.com

1. AQUAglide

1. Nomi Tang Spotty

2. AQUAglide sensitive

2. Nomi Tang Intimate

3. XPANDER

3. Nomi Tang Better than Chocolate 2

4. Soft-Tampons

4. Eros Relax Woman

5. Joyballs secret

5. Eros Explorer Man

6. BIOglide

6. Eros Hot Power Stimulation Gel

7. WARMup

7. Lylou Sparkling Glamour Lotion

8. Joystick comfort

8. Eros Cool Power Stimulation Gel

9. Booster Pro

9. Nomi Tang Liquid Aqua Based

7. Crotchless Thong w/ Pearls And Venise Detail

10. Clean’n’safe

10. Nomi Tang Infiniti

8. Lace Overlay Cage Panty

1. Molded Cup Bra And High Waist Panty w/ Elastic Detail 2. Gown w/ Lace Detail and G-String 3. High Waist Panty w/ Garters 4. Back Lace Up Crotchless Panty 5. Romper w/ Lace Detail 6. Crotchless Lace Teddy w/ Rhinestone Detail

9. Bandage Bra 10. Open Cup Crotchless Teddy

Electrastim

www.electrastim.co.uk

www.fleshlightdistribution.com

www.jimmyjane.com

1. FORM 8 Waterproof Rechargeable Vibrator

1. Jack Socket Stroker

1. STU Value Pack

2. Flick Stimulator

2. Pink Lady Touch Vibro

3. Flick Duo Stimulator

3. Stamina Training Unit

4. SensaVox Stimulator

4. Fleshlight Girl - Jenna Haze

5. Sirius Prostate Massager

5. Fleshlight Girl - Angela White

6. Classic Metal Plugs

6. Quickshot Vantage/Boost

7. Lula Electro Balls

7. Fleshlight GO Surge

8. Ovid Electro Dildo

8. Sleeve Warmer

9. Rocker Electro Plugs

9. FleshLube Combo - Water/Fire/Ice

7. Personal Moisturizer Organic Lubricant

10. Prestige Rings

10. Fleshwash/Renewing Powder Combo

8. Clean Natural Toy Cleaner

2. Live Sexy Intro 1 Vibrator 3. Live Sexy Intro 2 Vibrator 4. Live Sexy Intro 4 Vibrator 5. Live Sexy Intro 6 Vibrator 6. FORM 1 Waterproof Rechargeable Vibrator

9. Duo Lubricant Travel Set 10. HELLO TOUCH Wearable Vibrator

www.perfectfitbrand.com

www.pipedreamproducts.com

www.lonbrook.com

1. ER-20 Ergoflo Extra

1. KING COCK - 7” COCK FLESH

1. Water Based Lubricant 4oz/118ml

2. ER-03 Ergo Deep

2. KING COCK - 6’ COCK FLESH

2. Silicone Lubricant 2oz/59ml

3. SS-01B Speed Shift Black

3. KING COCK - 8” COCK FLESH

3. Water Based Lubricant 2oz/59ml

4. HP-02B Tunnel Plug Medium Black

4. KING COCK - 7” COCK W/ BALLS FLESH

4. Silicone Lubricant 4oz/118ml

5. CR-21 Silicone 3 Ring Kit Mix

5. KING COCK - 9” COCK FLESH

5. Strawberry Kiwi Lubricant 4oz/118ml

6. CR-10B SilaSkin Cruiser Ring 2.5in

6. KING COCK - 8” COCK W/ BALLS FLESH

6. Anal Lubricant 2oz/59ml

7. ZR-01 Zoro Strap-On

7. KING COCK - M DOUBLE TROUBLE FLESH

7. All Natural Lubricant 4oz/118ml

8. CS-02B Fat Boy Extender Sport 6.5in 9. CA-16B Armour Tug Lock 10. CA-10B Armour Tug Standard

8. KING COCK - 9” COCK W/ BALLS FLESH 9. KING COCK - S DOUBLE TROUBLE FLESH 10. KING COCK - DOUBLE PENETRATOR FLESH

8. Cooling Peppermint Lubricant 20ml 9. Toy and Body Cleaner 6oz/177ml 10. Chocolate Bliss 4oz/118ml

Reviews

Advanced Vibrating Heated Nipple Teasers CalExotics

Door Jam Sex Sling Sportsheets

Sammi, CalExotics Sexpert from FunWithSammi.com

Mia More, Editor, cliterati.co.uk

I love having my nipples played with. Usually it doesn’t involve toys, sometimes I use jewelry or clamps. The clamps that I’ve used up to now, though, were more decorative and almost always tweezer clips. I’d never tried vibrating ones before, so I was excited to receive the Nipple Play Advanced Vibrating Heated Nipple Teasers from Cal Exotics.

Arriving in branded black packaging the size of your average cushion, at first glance Sportsheets Sling appeared unlikely to be strong enough to support itself, let alone the 147kg as stated blithely on the box. A closer look led to straps similar to seatbelt material, a padded seat and steel bars to throw over the door. Things were looking up!

Each clamp is about 1 3/4” long and about 5/8” wide, and sits atop a slim bullet, which is about 2” long. The clamp, which is slightly curved underneath, can be loosened or tightened via a screw, and it’s easy to adjust. It should fit most nipples, whether large or small, and once it’s at the desired tightness it stays in place. The bullet and clamp don’t weigh a lot, but you will notice a pulling sensation.

First we selected the correct door: it had to be solid as the Sling could easily damage cheap modern hollow doors, and the Sling had to be set up so that any weight used pulling on it would only serve to close it further (hence Door Jam). Word to the wise: this may mean you won’t be able to use the Sling in your bedroom – we couldn’t. Then, there was the initial fiddling around with the height of the foot straps, making sure they were level, that the seat wasn’t too high for us to hoist ourselves into, and spreading the arm straps widely. And yes, we advise doing all of the above way before the actual ‘event’ so as not to kill the mood.

The controller is contoured and comfortable to hold. The battery compartment is accessed by sliding the cover forward and then up, and it holds 2 AA batteries. On the front of the controller is a single silver, teardrop-shaped button. Pressing the button once starts the bullets vibrating on low, and a second press makes them vibrate on high. A third press of the button will turn the vibrations off. While on low or high speed, the button can also be partially pressed to turn the vibrations on and off at the same speed. The vibrations are buzzy and quite strong, and they’re also pretty quiet. During use, the bullets will warm up, adding to the stimulation. These clamps were adjustable enough to get on my nipples, and I could tighten them down enough so they didn’t slip off. They were heavier than I was expecting. I had also never tried vibrating clamps, so I wasn’t sure what to expect. The low speed was crazy – my nipples are sensitive, and while I like them pinched and sucked on, even a feather touch will drive me nuts. The vibrations were intense – and felt great. The clamps do heat up, but not uncomfortably so, and it adds even more sensation. Overall, I’d recommend these clamps if you like having your nipples teased. They’ll fit a variety of nipple sizes, and the vibrations are fun and arousing.

www.calexotics.com 48

Once in position the Sling was remarkably simple to use: designed to make standing sex a breeze and enabling deep penetration and easy access to the female G-spot. Since you’re literally spread wide open it also allows oral to be celebrated, and if you’re feeling inventive it’s even possible to sit on the Sling with your face to the door for anal exploration. Great for partners of different heights, anyone who likes to travel and fancies a bit of off-the-wall hotel fun, there’s something for nearly everyone in Sportsheets’ Sling. The textured straps may be strong but they could be improved by being covered in something softer: unfortunately they can be uncomfortable against the skin, leaving marks. So it’s advisable to wear stockings and perhaps even a silky top to stop your back from getting cold against the door (it could be worse!). So, if you fit into the mid-weight/ size bracket and have access to decent doors, Sportsheets’ Sling is fantastic value for an unusual item that can put a whole new spin on your sex life. For stamina-saving fun, look no further than the Door Jam Sex Sling!

www.sportsheets.com

Jack Socket ElectraStim

Ass-Gasm Pipedream Products

Mia More, editor www.cliterati.co.uk

It’s no secret that we’re big fans of UK electro-stimulation manufacturers Cyrex, and it seems everyone else is finally catching up. At every erotic show, be it for trade or for the general public, Cyrex’s Electrastim stand is swamped by those intrigued by the concept of e-stim sex. Their new Jack Socket toy is a case in point: combining the soft welcome of a silicone sleeve with the e-stim experience, it’s a squeezable masturbator which looks no more intimidating than your average ‘realistic’ stroker. It’s also a very pleasing design, with capped external holes to supply the electro-conductive gel to the inner area, and even cable-ties for the sex-geek in you.

With a name like Ass-Gasm there was no escaping the inevitability that this toy would end up in our collection. Part of Pipedream’s extensive stable of erotic enablers, the Ass-Gasm has proved a growing success for men of every sexual persuasion since its launch, unsurprising since it includes a prostate and perineum massager, as well as a cock ring.

But of course it’s the e-stim angle that makes the Jack Socket a total game-changer. Once copious amounts of conductive gel are applied in the correct channels and water-based lube is added into the canal (with more gel if needed!), pop your cock in and you’re ready to spark up your bi-polar Electrastim, TENS machine or other e-stim powerbox (in a delightful display of comradeship, adaptors for other bi-polar brands are available from Electrastim). There are a few drawbacks to the Jack Socket. Firstly, although it’s so hyper-effective that you could come in seconds, it does take a bit of setting-up, so it’s best for a luxuriously long masturbatory session rather than quick one – especially as you begin to discover your boundaries. Secondly, as the experience can quickly change from sexy to uncomfortable if the Jack Socket dries after a few strokes, you’ll need a liberal amount of lube and conductive gel at hand, which means that afterwards you may need to shower off any residual gel before you continue with your day. Thirdly, the inner sleeve of the Jack Socket is made of TEP, which is porous and requires a good clean after use – as well as the occasional dusting of corn starch to keep it in tip-top condition. Eventually it will need replacing, and the ever-excellent Electrastim supplies spares. Finally, being open-ended the Jack Socket is great for guys with longer cocks. However, there’s no denying Electrastim have taken the popular (yet often disappointing) stroker design to a whole new, truly groundbreaking level. And softening intimidating stainless steel by adding approachable silicone was a dream move: could Cyrex be the company to bring e-stim into the mainstream? www.electrastim.co.uk

Like an everlasting loop of infinite pleasure, the Ass-Gasm is as as visually appealing as it is aurally, with a pleasing line to its design tracing from the end of the bigger prostate massager, down across the perineum strap, circling around the cockring and back up to its bulbous base. It even feels great in your palm: made of silky silicone it’s malleable yet solid, light enough in the hand but weighty where it counts. Every Ass-Gasm purchase includes a sachet of lube and two tubes of desensitizing Anal Eaze cream, as well as two finger sleeves to help open up the anus prior to insertion. However, before you introduce the plug you may find it easier to put on the cock ring. Smooth and stretchy, with a liberal dollop of lube it slides on nicely around the base of the penis. Speaking of fine lines, the unsung hero of the Ass-Gasm is the slim bridge area of the toy that links both ends. Resting against the perineum it applies pressure to the underside and, if the cock ring’s worn under the testicles, splits the ball sack creating a divine sensation in the process. At the opposite end, the butt plug nestles nicely against the P-Spot, unlikely to fall out due to its cleverly moulded head and tapering base. During sex, solo or otherwise, that the Ass-Gasm proves itself to be eyewateringly orgasmic. As the wearer moves, a pleasingly teasing tug-ofwar over the perineum ensues between the cock ring and the butt plug, placing rhythmic pressure onto the P-Spot in the process. The result of this combined stimulation is, of course, explosive. As long as it suits your anatomy the Ass-Gasm is near perfect in practice: it really is a great all-rounder. Aptly named and beautifully executed, this is one boy toy you guys won’t want to be without.

www.pipedreamproducts.com 49

BUYERS GUIDE

EMPRESS SWAN SPECIAL EDITION

• Virtually seamless silicone, featuring a strong rotating shaft, two independently controlled vibrations, each with 7 vibration functions, USB, pouch.

VIBRATING DUAL MASSAGER

KISSING SWAN SPECIAL EDITION

• Virtually seamless silicone, featuring a strong rotating shaft, two independently controlled vibrations, each with 7 vibration functions, USB, pouch.

VIBRATING MINI MASSAGER

SWAN HUG

• The stronger you squeeze, the more it will please. Squeeze Control, smooth, soft silicone, virtually seamless, waterproof, submersible. USB cord rechargeable, incl. travel pouch. Avail in blue and pink.

VIBRATING MINI WAND

• A silky smooth dual massager offering seven function of vibration plus five levels on intensity to create a mind-blowing experience.

• A stylish mini massager made of Satin Finish silicone with a luxurious gemstone accent designed to please the entire body.

• Small in size with extreme power, the Callie Mini Wand offer seven intense functions of vibration from a beautiful silicone design.

ADVANCED BUTTERFLY CLITORAL PUMP™

COLT® EXPANDER PLUG MEDIUM

COLT® SILICONE RECHARGEABLE COCK RING

• An intimate pump for feminine arousal featuring four intense speeds of vibration plus incredible sucking action. 50

• Explore a new dimension of anal play with this pliable plug. Its flared design creates a pleasurable experience while keeping a fit tight.

• Man sized cock ring offering powerful vibration. USB rechargeable plus a security travel lock makes this ring your new travelready toy.

SWAN KISS

VIBRATING WAND

• A wand that feels as good as it looks with seven functions and a Satin Finish silicone design with luxury gemstone accent.

SILHOUETTE™ S6

• The shape of pleasure is this discreet and powerful silicone massager. It’s slanted tip is perfect for full contact stimulation.

THE MANGINA 7037-01-BX

• Unique dildo-stroker combo • ULTRASKYN™ material • two plush internal textures- ribbed and massage beads • phthalate-free • body-safe material • antibacterial™ Sil-A-Gel formula.

ELECTRASTIM FLICK STIMULATOR (EM60-E)

• Experience electro-sex with multiple patterns including escalation, 24 intensity levels, motion control feature and USB charging.

JOANNA ANGEL

• Pretty in Pink and Ink, meet Joanna Angel. This porn punk princess’ Lotus Fleshlight is now available at fleshlightdistribution.com.

XTEND IT KIT – SWIRL 0730-05-BX

• Customizable penis extension kit • ULTRASKYN™ material • includes hollow 8” sleeve with built-in 1” extension and plush 2” extension to insert into tip of sleeve • phthalate-free • body-safe material • antibacterial™ Sil-A-Gel formula.

ELECTRASTIM LULA (EM3103)

• Lula combines the pleasurable sensations of Ben Wa balls with the throbbing, clenching and pulsating of internal electrostimulation.

ANIKKA ALBRITE

• Our newest Fleshlight girl, Nerdy Sex Kitten and Award winning Anikka Albrite. Available in the Lotus only.

PLATINUM™ TRUSKYN™ - THE TRU PLUG - RIPPLE - PURPLE

• Pure, hygienic, health-grade silicone, • emulates the lifelike feel of real skin • triple ripple pleasure • hypoallergenic • nonporous and odorless • warms to body temperature • dishwasher safe • phthalate-free • body-safe.

ELECTRASTIM SIRIUS (EM3104)

• For the ultimate in electro prostate stimulation look no further than Sirius. With “Shape and Play” technology this item can be formed to ensure it hits the spot.

RILEY REID

• Fresh faced and undisputedly one of the industry’s hottest stars. Now Available ONLY at Fleshlight Distribution!

TITANMEN™ - THE RUMPY 3200-11-BX

• Durable anal plug with phallic tip, cushioned finish with a smooth matte texture • firm, yet flexible • pliable base for easy wearability • antibacterial™ Sil-A-Gel formula • phthalate-free • body-safe

ELECTRASTIM JACK SOCKET (EM3120)

• The worlds’ first realistic feel electrosex male masturbator. Gender neutral TPE with electro-intense internal texture. Stimulator required

NINA HARTLEY

• Veteran performer since 1984, Nina Hartley is known and followed by all ages. The ultimate MILF. Her signature sleeve ‘Cougar’ has now been released. 51

BUYERS GUIDE

LIVE SEXY INTRO 3 VIBRATOR

• A slim yet powerful smoothie curved for your pleasure. Featuring body-safe silicone, 3 intensity levels, 3 modes, battery operated.

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LIVE SEXY INTRO 4 VIBRATOR

• Curved G-spot vibrator. Featuring body-safe silicone, 3 intensity levels, 3 modes and battery operated.

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LIVE SEXY INTRO 2 VIBRATOR

• Surround your most sensitive areas in sensation with a motor in each flexible ear. Body-safe silicone, 3 intensity levels, 3 modes, battery operated.

ORIGI

LIVE SEXY INTRO 1 VIBRATOR

• Pleasure on the go with this slim, flexible bullet. Featuring body-safe silicone, 3 intensity levels, 3 modes and battery operated.

o d - q ual i

S TA N DA R D A P P ROV E D by

AQUAGLIDE

BIOGLIDE

• Best-selling, most popular product • For more than a decade AQUAglide has been a signature product in the JOYDIVISION lineup.

• The first 100 % natural lubricant gel! • Vegan • Enhancse vaginal lubrication and alleviates intimate discomfort • The only CO2 neutral lubricant.

Best Crossover Product

e.a.n. EROTIXXX AWARD 2013

neutral lubricant

SOFT-TAMPONS

• Offering the highest level of comfort. • Ideal for sanitary sexual intercourse, spa and sport • Dermatologically and clinically tested.

WARMUP

• The massage liquid with warming effect. • Enjoy the alluring flavor and warming sensation • Dermatologically and clinically tested. • Food-quality.

2 Best Male Product 2015

XPANDER X2 MALE STIMULATOR

• Reduces to 50% of its fully expanded size, allowing easy and safe insertion, then expands to its full size for incredible stimulation. 52

One Button

JOYBALLS SECRET

• Stringless- the worlds most discreet loveballs. • Patented integrated loop for removal is worn inside. • Quiet as a whisper through patented technology.

Co ntro l

JOYSTICKS COMFORT

• The reliable seducers are now available with “one button control”. • Easy intuitive handling and operation. • 5-year material warranty.

CLEAN’N’SAFE

• Cleaning, disinfection and care fluid for synthetic, latex, silicone and leather items. • Only 1 minute reaction time.

BUYERS GUIDE

BETTER THAN CHOCOLATE 2

• Mini rechargeable clitoral vibrator, 5 modes, slide touch control, medical grade silicone, USB charging,100% waterproof. Powerful and quiet.

BANDAGE BRA

• Black edgy bandage bra, padded, with adjustable straps. • S-M-L-XL-1X-2X-3X-4X. • 84% Polyester, 16% Elastane

ARMOUR TUG LOCK

• Amazing cock ring which is attached to a butt plug with a 5.5” circumference for added stimulation. Silicone and TPR material. Compatible with water-based lubricant.

GETAWAY PLUS

• G spot stimulator, 5 modes, i touch control, medical grade silicone, USB charging,100% waterproof. Powerful and quiet.

EYELASH LACE BRA W/ UNDERWIRE AND SKIRTINI

• Sexy eyelash lace bralette. • Matches to Eyelash Lace Skirtini with tie back. • S-M-L. Polyester, Spandex. • Polybag.

HUMP GEAR

• Fuckable plug that contorts to fit inside to give that extra overload for both partners. Internal ribs, Silicone and TPR blend, 6 in long, diameter of 2.4 in, compatible with water-based lubricant.

INTIMATE

• Kegel Exerciser Set, two Kegel Exercisers with well-defined dimensions and weights allowing training of the pelvic floor to improve orgasmic response.

EYELASH LACE BABYDOLL W/ SATIN BAND

• Eyelash lace babydoll in black with underwire and G-String. • S-M-L-XL-1X-2X-3X4X. • Polyester, Spandex, Polybag.

SPEED SHIFT

• Adjustable ring with quick release tab and seventeen different size adjustments. Ideal for first timers and individuals who are looking for an easy to use ring, compatible with all lubricants.

SPOTTY

• Dual stimulation prostate massager, P-spot massage (revolving head) and perineum stimulation, medical grade silicone, USB charging, waterproof up to a depth of 1m.

GOWN W/ LACE DETAIL & G-STRING

• Elegant sexy gown with lace detail & G-String. • S-M-L-XL. • 75% Nylon, 10% Polyester, 8% Spandex, 7% Elastane. • Polybag.

TUNNEL PLUG

• Open ended butt plug, allows for more play and a wild sensation for the wearer. Silicone and TPR material. Compatible with water-based lubricant.

Order today from LonBrook: +61 (0)3 9466 8400 – Sales@lonbrook.com – www.LonBrook.com

Order today from LonBrook: +61 (0)3 9466 8400 · sales@lonbrook.com · www.lonbrook.com 55

BUYERS GUIDE

FETISH FANTASY EXTREME 9” VIBRATING HOLLOW SILICONE STRAP-ON

• Also suitable for ED, this hollow vibrating strap-on features a massive 9” silicone dildo, a powerful multi-speed bullet in the tip of the vibe, and super-stretchy adjustable elastic straps.

FETISH FANTASY SERIES SUCK N’ STROKE HEAD PUMP

• Intense blowjob-Like suction. Incl. medical-style PVC Ball Pump, PVC Pump Sleeve, heavy-duty ABS Cylinder, clear Vaccuum Tube and (3) graduating Silicone Cockrings.

SWISS NAVY CANDY CANE 118ML

• Delicious, premium water based, flavoured lubricant, sugar-free/paraben-free, patented, single-hand pump for easy one-handed application, non-staining, hypo-allergenic/ absorbable. 56

ASS-GASM COCKRING VIBRATING PLUG

ANAL FANTASY COLLECTION P-MOTION MASSAGER

ANAL FANTASY COLLECTION INSTA-GAPER

• Performance-enhancing vibrating cockring. Hygienic Elite Silicone™ phthalate-free, hypoallergenic, and super flexible.

• Premium, vibrating, USB, rechargeable, prostate massager. 2 powerful, 5-function vibrating bullet, 3-speed sphincterstimulating rocker.

• Flexible tips squeeze together for easy insertion, expands Inside, delivers firm and full feeling, suction Cup Base, hygienic and body-safe silicone.

DONALD CHUMP LOVE DOLL

KING COCK PLUS 7” DUAL DENSITY COC

KING COCK PLUS DUAL DENSITY DOUBLE PENETRATOR

• He screwed up politics, now you can screw him back! Meet Donald CHUMP, a real American Douchebag. With authentic orange skin tone.

SWISS NAVY CHOCOLATE BLISS 118ML

• Delicious, premium water based, flavoured lubricant, sugar-free/paraben-free, patented, single-hand pump for easy one-handed application, non-staining, hypo-allergenic/ absorbable.

• Realistic Phthalate-Free, Latex-Free Fanta Flesh®, wide base for safe handling and Strap-On Harness compatibility, suction base, made and assembled in America!

SWISS NAVY STRAWBERRY KIWI 118ML

SWISS NAVY VERY WILD CHERRY 118ML

• Delicious, premium water based, flavoured lubricant, sugar-free/paraben-free, patented, single-hand pump for easy one-handed application, non-staining, hypo-allergenic/ absorbable.

Scene

Send pictures of your local event, trade show, store opening or company celebration to editorial@synergymag.com.au