Issuu

THE NEXT

SEXUAL REVOLUTION

Experience the new Satisfyer products with revolutionary air pulse technology. Order now free samples for your entire staff!

Ultimate Fantasy Dolls are sold out! Synergy took the opportunity to check in with Pipedream to see what it’s all about. Learn all you need to know about this in-demand category. Distributors and Retailers have always sold large volumes of douches, yet douching seems to be an area requiring regular education and clarification. Perfect Fit Brand Founder, Steve Callow, tells us what we need to know. Shots America, run by Ruben Deitz and his team from California will now take a more hands on role in the Australian and New Zealand market, especially with regard to product supply and shipping. We caught up with Ruben and his team recently to get the latest on their fast moving manufacturing and distribution successes.

Synergy is an adult retail industry trade only publication for adults 18 years an over. If you would like a copy or require more for your staff, please email us your details.

Synergy is published five times yearly and is posted free of charge to all qualifying adult retail industry participants in Australia, New Zealand and greater Asia. All material in this magazine is subject to copyright and cannot be reproduced in part or full without written permission from the editor. By submitting an unsolicited contribution or you are invited to contribute by us to Synergy Magazine, you agree to provide us with a licence to reproduce your material, including images, in print and electronic media with the right to edit written material. Articles and advertisements express the opinion of the authors and are not necessarily those of Synergy Magazine. ABN 90 929 416 369.

Spot some of your local retailers and vendors from the ARExpo Road 2018 Tour and don’t miss our ME profile on Inventor/Founder, Jack Romanski, from Gvibe/FT London. As always, we hope you enjoy this edition, we’d love to hear your feedback, and don’t forget to always send us announcements about your company, products and staff! I would like to extend a huge thank you to our contributors and advertisers and wish you all a wonderful Christmas Festive Season and a great start to the New Year!

Bianc

Editor-in-Chief

CONTENTS Trade News....4

Movers and Shakers....10 New....16

A Synergy Magazine PO Box 8145 Melbourne 3151, Victoria, Australia P +61 (0) 435 406 607 E Editorial editorial@synergymag.com.au Advertising ad@synergymag.com.au General info@synergymag.com.au W www.synergymag.com.au

ARExpo Road 2018....22 FOCUS - Pipedream Ultimate Fantasy Dolls....26 FOCUS - Connect with today’s Buyers....32 FOCUS - What Most People Don’t Know about Douching....34 FOCUS - Enormous Sexual Wellness, Brand and Production by Satisfyer....42 FOCUS - Shots....46 ME - Jack Romanski....50 Reviews....52 Best Sellers....54 Buyers Guide....58 SCENE - ARExpo....66

trade news Raging Bull™ stampeding your way Raging Bull™ is a male genital moisturiser and has been uniquely formulated using a combination of herbs, traditionally known for their sexual benefits, including improvements in penile strength and size, greater blood flow, increased libido and desire and stronger erections. “We are super excited with this new product,” said Keith Jones, CEO and joint founder of the company.

From the makers of Edge™, the bestselling delay product in Australia, comes a brand-new product for men.

“It has been in development for well over a year and we just wanted to make sure we were 100% happy with everything before we launched it onto the great Australian public. Even the name took a while and

we were so thrilled to get the trademark registered.” “Edge™ has been a phenomenal and outstanding success for us and we wanted to create another great Australian herbal product for men and we really believe we have achieved that with Raging Bull™.” Raging Bull is a male genital moisturiser. The company claims that the user should feel increased blood flow straight away and the benefits will continue to improve with use, with optimal results being noticed in about 7 to 10 days. The product is shipping now and can be bought individually or in a 16 pack Point of Sale display unit. www.sensuous.com.au

Lovehoney and Calvista Australia Celebrate Launch of Coco de Mer Pleasure Collection is truly something else. There isn't another brand quite like it in the market, and we are delighted to partner with adultshop.com to organise a launch a party to highlight how truly unique and exquisite these products are. The party was a huge success and adultshop.com were inundated postparty.”

Australian adult retailer, adultshop.com teamed up with Lovehoney and Calvista to hold a party to celebrate the launch of Coco de Mer Pleasure Collection toys products in Australia. The launch parties were held in Perth and Tasmania with Calvista’s customer adultshop.com. The stores had special window displays, raffle prizes, served canapes and champagne, with Calvista giving a presentation on the Coco de Mer brand and products. The Coco de Mer Pleasure Collection has become synonymous with luxury and quality and has been featured in glossy publications around the world such as Vogue and GQ.

Calvista Australia and New Zealand have been the exclusive distributor for Lovehoney’s Coco de Mer Pleasure Collection since November. Retailers who agree to list the luxurious pleasure products, oils and candles will become part of an exclusive group of retailers worldwide who will be visited personally by Calvista and/or Jade Bawa, sales executive for Australia at Lovehoney, to discuss their individual requirements. The team will deliver brand and bespoke product training to ensure staff are fully trained and confident with the product USPs prior to in-store launches. Roger Sheldon-Collins, General Manager of Calvista said, “The Coco de Mer

Mia Lisani, Sales Manager of adultshop. com said, “adultshop.com are extremely proud to be the stockists in both our Innaloo, Western Australia and Moonah, Tasmania stores. The entire Coco De Mer range is exquisite, with both stores looking stunning, with gorgeous wall skins, display cabinets and window displays highlighting the products. The launch parties were a huge success, with some of our best customers enjoying the introduction to such a beautiful range.” Jade Bawa, Sales Executive at Lovehoney also commented, “We love supporting retailers with their events. The store looked amazing and we are really pleased there has been lots of interest in Coco de Mer.” www.lovehoneytrade.com

A M A ZING IS OUR STA NDARD! ™

WHY PERFECT FIT IS THE LEADER IN

COCK RING DESIGN

At Perfect Fit we take the time for R&D and Focus Group Testing. We started questioning the old-world sizing standards in 2009 when we created the SpeedShift with 17 adjustments. Since then, we have worked tirelessly to make a cock ring a thing of joy. We spent almost four years developing the Xact-Fit™ system and we thought you may want to hear what the focus groups said four years ago when we decided to put these into production. 2013 We start the design of a revolutionary sizing system – we decide on testing 0.1” increment sizing. 2014 We build 14 test molds 2014 - 2015 We hire a marketing agency to conduct an unbiased series of focus groups. The final design had these amazing results from our focus group (see below) – if you ever thought just a three ring kit will make a customer happy notice 15 of the 17 individuals chose a size that was only available from Perfect Fit Brand.

Each Xact-Fit™ kit contains 3 rings of different sizes.

2016 We launch the Xact-Fit™ line of Cock Rings with 14 sizes. FOCUS GROUP RESULTS Did you like the cockring you tested? • 16= Yes • 1= No • 0= I’m not sure Did you like the material the cockring is made of? • 17= Yes • 0= No How do you feel about the stretchiness of the cockring material you tested? • 15= Stretches just right • 2= Doesn’t stretch enough • 0= Stretches too much • 0= I don’t care about stretchiness How did the cockring feel on you? • 5= Amazing • 10= Great • 1= Good • 0= Fair • 1= I didn’t like how it felt Did the profile shape of the cockring make a difference in comfort? • 15= Yes • 0= No • 2= I’m not sure Were you able to find a size (or sizes) that fit right? • 16=Yes • 1=No Best size number(s) by individual (A-R) (A) 12, 14 (B) 17-20 (C) 9 (D) 14,18 (E) 17, 18 (F) 14-15, 16-17 (G) 19 (H) 16-19 (I) 19 (J) 17 (K) 19 (L) 15,16,17 (M) 16, 17 (N) 15,16,17 (O) 18,19,20 (P) 16 (Q) No The Focus Group Report is 25 pages – the information above are some highlights.

PLAY ZONE is a set of 9 sizes of Xact-Fit™ rings on a sturdy storage cone

Order today from LonBrook: +61 (0)3 9466 8400 ∙ sales@lonbrook.com ∙ www.lonbrook.com

trade news Relaunch Online Shop After an intense period of development, ORION Wholesale’s new online shop is ready to be relaunched. Online shopping for ORION Wholesale customers will be even quicker, simpler and even more user-friendly because of the shop’s new look, clearer layout and more technical functions. The online shop now has cutting-edge technology and is well equipped for constant new demands. Furthermore, the version for smartphones and tablets has been optimised. More photos, information and videos about the products help the retailers get a better overall picture of the products. The dynamic product recommendations and the new filter possibilities help with the search for the perfect products. Screenshots and videos covering all of the new functions in detail can be found on the site now! www.orion-wholesale.com

Svakom Attends “Sas In The City” In Sydney SVAKOM the leading brand of premium adult toys industry attended “SAS in the City” an event organized by Sugar & SAS in Sydney, Australia to bring a brand new trade show experience among the attendees. The company got an opportunity to meet with every retailer during the show and present to them the brand, marketing material, and new products. SVAKOM was one of two gold sponsors of the event. The company’s representatives interacted with 40 retailers and had 15 minutes one-on-one session each to teach them more about the brand and our new products. The exciting and stimulating foreplay vibrators, Cookie and Candy were an absolute hit with all visitors to the SVAKOM booth. For SVAKOM, the

experience was fun and eye-opening as they were able to gather valuable direct feedback for the products showcased at the event.

quality relationships to a more intimate and valued level with each retailer. Every attendee received the fantastic Hedy and various Svakom toys as a gift.

The company’s new products Anya and Angel received great feedback from retailers because of their soft silicone material, marvelous modes, and their heating functions. It was an excellent opportunity for SVAKOM take its already

SVAKOM products are created based on user experiences and the direct feedback they receive in participating in adult industry exhibitions or events such as SAS in the City.

www.svakom.net

Vibez erotic boutique and Lovehoney team up for Fifty Shades Freed Sextravaganza

Jil - Another Shots Success Story Goes All The Way shape and the seamless “skin” of these toys gives them a silky and luxurious feel.

Since its introduction last November 2017, the JIL brand has gone from strength to strength and has taken the market of smooth and seamless pleasure products by storm!

The entire series, which consists momentarily of 8 exciting products, has received raving reviews from both customers as well as end users!

SHOTS has used a brand new technology developing these medical grade silicone toys. This groundbreaking ‘Endless Flexible Technology’, adjusts perfectly to any body

All JIL toys are equipped with super powerful, yet very discreet (less than 50db ) motors and come with 10-speed modes and vibration patterns. They are also fully submersible in water making them 100% water proof! The complete JIL series is rechargeable and all toys come with an included USB charger cable. SHOTS has pulled out all the stops for the promotion of this exciting new brand! There is a fantastic big poster available, a signbox for planograms, an infographic counter display in 3 different languages and testers with displays of the various products. Furthermore, there is an introduction video for the brand in several languages plus a variety of drawings and pictures of the products. To maximize the potential of JIL we do offer the possibility to customize POS material for clients! www.shots.nl www.shotsamerica.com

Adult boutique Vibez recently teamed up with Lovehoney for a Fifty Shades Freed Sextravaganza. The store in Aylesford, Kent, pulled out all the stops with a fun event featuring a hog roast, a lingerie catwalk and butlers in the buff! Customers were also treated to pamper sessions in the salon, free goodie bags and musical accompaniment by a saxophonist. The event was such a huge success that Vibez erected marquees outside the store to accommodate all the guests. Vibez sells all the official Fifty Shades Freed pleasure products from Lovehoney and the online sex toy retailer backed the promotion to drive sales ahead of Valentine’s. Tracey Whitmore, owner of Vibez, said, “Fifty Shades fever is back and it was great to capture the excitement around the new movie with a huge party for our customers. “We offered a 10% discount on the day and free prosecco and we were swamped with customers looking for some fun and great bargains ahead of February 14”. Laura Wood, Lovehoney Sales Consultant, said, “We love supporting retailers with their events. It's great to have lovely people like Tracey and her son Chris supporting our brand. www.lovehoneytrade.com

trade news Clandestine Devices and AAPD Bring Good Vibes to Australia’s ‘SAS in the City’ Industry Event The company attended the event on behalf of Australasian Adult Product Distributors (AAPD), Clandestine Devices’ exclusive distributor in Australia, among the industry’s leading manufacturers and retailers worldwide.

Clandestine Devices, maker of the supremely satisfying Mimic luxury pleasure product, created a buzz this past week with an appearance at adult novelty trade show SAS in the City, held March 20th-22nd in Sydney, Australia.

“It is so important to us that we were able to be present during the event so we could meet AAPD's amazing retailers face-to-face,” said Kimberly Faubel, Clandestine Devices’ Director of Operations. “AAPD had special discounts for attendees, and some lucky VIP buyers even got to walk away with the ‘best gift bag at the event’ that included our very popular MIMIC!” The introduction of the sleek Mimic massager to SAS in the City, according to AAPD’s Linda Zerella, “enhanced our relationship with current clients, gave us competitive insight into the other leading

products at the show, generated new leads and follow-ups and created more awareness in the Australian and New Zealand Market.” Zerella also mentioned that the Mimic’s live interactive demonstration at the show “for touch and feel and vibration capability in and out of water” was a big hit as well, and “we successfully obtained new orders and re-orders on the same day.” “Having AAPD as our partner in Australia is just a perfect fit,” added Faubel. “They are close to their market and they really value the relationships between their company and the brands they support. “As a brand who plans to remain thoughtful with our products, it's crucial that we nourish a partnership that shares our values and AAPD does just that.” www.clandestinedevices.com

can be used with both the warming and vibrating modes active, or either one.

iWand Featured in Cover Story of Cosmopolitan April 2018 Leading pleasure products brand Doc Johnson is proud to announce that its iWand heated massager has been featured in Cosmopolitan Magazine’s April 2018 issue, in the cover story, “It’s Getting Hot in Here…” Released in 2018, the iWand is a silicone vibrating massager that delivers deep, rumbly vibrations and offers a very special feature: a gentle warming mode that slowly heats the silicone wand head to a pleasurable, body-safe temperature. It 8

The article, written by journalist Julie Vadnal, describes the iWand as being a part of sex toys’ latest trend: warming products Vadnal writes, “From toys that heat up to lubes that yield warming sensations, the latest trend in pleasure products is muy caliente.” The iWand is described as a “Hot Rod”, with “a warming feature that heats it to an erotic, body-safe temperature.” “Cosmopolitan is the top women’s magazine in the world, so it’s incredibly exciting for our iWand to be featured in one of its cover stories,” said Doc Johnson’s Erica Braverman. “We are also overjoyed to see pleasure products in general getting the exposure that they deserve in the mainstream press more and more each year-- why should sexual

PILLOW TALK™ Doubles Production to Meet Popular Demand In the brief time that the Pillow Talk collection has been on the market, it has become an international best seller! Distributors and store owners alike are consistently increasing orders and selling out fast. As a result, production levels had to be doubled. The biggest distributors in North America have advised BMS that their sales of the Pillow Talk line have been an unprecedented success, far out-selling their expected numbers and increasing in sales with each order. They simply can’t keep up with demand. With the Valentine’s rush the buzz around the brand was even greater than expected, and the already overstocked shelves of distributors and retailers alike were completely emptied. Distributors and retailers across North America and Internationally are clamoring for more Pillow Talk, to replenish their regularly sold out stock.

wellness be discussed with any more embarrassment than any other health and well-being activity? A huge thank you to Cosmopolitan for the opportunity to help promote sexual wellness and contribute to the de-stigmatization of pleasure products overall.” Doc Johnson COO/CCO Chad Braverman said, “We’re particularly proud that our new iVibe Select vibrators have been racking up so much quality press. Our product development team spent countless hours developing these vibes and jam-packing them with as many quality features and components as possible, while maintaining a laser focus on improving the end-user’s experience for each one-- they really knocked it out of the park, and we’re really pleased that people are as excited about these new products as we are.” www.b2bdocjohnson.com

The beautiful Pillow Talk collection is designed with luxury in mind. Each piece is dressed in a silky high-grade silicone finish, and dazzles with a Swarovski Crystal. Packaged in an elegant, modern gift box these vibes present themselves on a store shelf. All the styles are USB rechargeable, and the incremental speed control allows the user to find their precise power level. Utilizing a PowerBullet motor these vibrations are deep and powerful. The collection has something for everyone, Pillow Talk’s versatility captures your every desire, mood and need.

With incredibly affordable pricing, and a high-quality product that catches the buyer’s eye, it’s easy to see why production had to be doubled to meet consumer demand. The Pillow Talk line is now available worldwide, for more information contact your BMS representative today. www.bmsfactory.com

Satisfyer Wins Against NOVOLUTO GmbH (Womanizer)/Orion Germany – The Hamburg Regional Court prohibits the incorrect Satisfyer press release by NOVOLUTO GmbH (Womanizer)/Orion Versand GmbH! By order of April 4, 2018, the district court of Hamburg has prohibited the press release of NOVOLUTO GmbH/ Orion Versand GmbH and especially the following points: The judgment of the district court of Duesseldorf of 14 December 2017 refers to the old model of the “Satisfyer Pro 2“. Therefore, NOVOLUTO / Orion must point out that the judgment is NOT against the new and covered by Satisfyer’s own

patents protected successor model “Satisfyer Pro 2 Next Generation”. The resolution is not yet final and objection can be filed against this. www.satisfyer.com 9

MOVERS & SHAKERS Shots

Promote yourself and your new staff here. Send a photo and a short introduction to editorial@synergymag.com.au

bringing 5 years of business sales expertise as well as experience at both distribution and manufacturing levels. Customers from the UK will now have the benefit of a sales rep based in the British Isles, which will allow maximum customer contact and support. Hein Schouten, who has been proudly serving UK customers for 7 years at Shots, previously looked after Brad’s UK customers. Brad and Hein will be contacting customers and handing over in the coming weeks, including visits to customers throughout the British Isles to ensure a smooth transition.

Brad Taylor Shots have announced the acquisition of Brad Taylor as account manager for the UK, Ireland, Italy, Greece and Cyprus, as well as Central and Eastern Europe. Originally coming from a background of Biomedical Sciences, he has been working in the industry since 2013 –

Fantasy Lingerie

There will also be a greater focus on the regions of Central, Eastern and Southern Europe; with Brad working on strategies for this region on a country-by-country basis. This will include not only existing customers but will also be exploring new customers in these regions. He will be using his experience to gain a greater understanding of these markets and adapt strategies accordingly; this will include visits to each of these markets on a frequent basis.

growth as an award winning company and a leading innovator within the industry.” "I have the ultimate confidence in Leilani's ability to continue to lead Fantasy Lingerie into a successful future," Fantasy Lingerie owner and CEO Scott Taylor said. "In her new role she will truly be able to showcase her talent as a leader."

Leilani Whitney Fantasy Lingerie announces the promotion of Managing Director Leilani Whitney to company President, effective immediately. Whitney, who has managed Fantasy Lingerie since 2012, succeeds the position from company owner Scott Taylor, who continues on as its CEO. "I am both grateful and excited for the opportunity and responsibility of this position and I thank Scott Taylor for his continued belief and support in my abilities," Fantasy Lingerie President Leilani Whitney said. "I strive for and look forward to Fantasy Lingerie’s continued

As Fantasy Lingerie's president, Whitney will continue to be active in all aspects of the company's business, including product development, production, sales, and marketing. The 23-year industry veteran has been instrumental in Fantasy Lingerie's climb as an intimate apparel leader known for realizing its trademarked philosophy of Sexy Is for Every Body® through innovative design and figure-flattering styles, utilizing only quality fabrics and exciting colors - earning international acclaim and numerous accolades, including back-to-back wins for Best Lingerie Manufacturer at the 2017 and 2018 AVN Awards. Whitney's first official appearance as Fantasy Lingerie's president will be at this month's Altitude Intimates Show in Las Vegas, where Fantasy Lingerie will be debuting its eagerly anticipated and critically lauded P.S. I Love You Swim & Resort Collection — every piece 100% American made. In addition, Fantasy will be

Brad also brings strong experience with the USA market and will be assisting Shots America with trade shows on a regular basis and working with a select number of US accounts. When discussing his new role, Brad said “I am delighted to be on board with the Shots family, I have been an admirer of how Shots do business for a long time and to land this role is, I think, a fabulous fit for both of us. I look forward to bringing my “A” game and taking Shots forward in my territories”. Brad will be contacting customers in all his regions via email, call or visit. Brad can be contacted via email: brad@shots.nl or over the phone: +44 (0) 7813 497214 Brad’s regions are: UK, Ireland, Italy, Greece, Cyprus, Czech Rep, Hungary, Poland, Romania, Croatia, Slovenia, Slovakia and select US accounts. www.shots.nl www. shotsamerica.com

providing attendees exclusive show specials and a first look at its new and stunning Spring and Summer styles. “There is so much happening at Fantasy Lingerie and we can’t wait for everyone at the show to drop by the Fantasy booth and see,” Whitney said. The Altitudes Intimates Show will be held April 17-19 at the Paris Las Vegas Hotel and Casino. Fantasy Lingerie will be presenting at Booth 501. www.fantasylingerie.net

MOVERS & SHAKERS National Distribution

Promote yourself and your new staff here. Send a photo and a short introduction to editorial@synergymag.com.au

Sportsheets

John’s background in marketing is extensive, and he brings his great skill set and belief in the importance of branding at a time when Sportsheets is ready to take marketing to the next level. “We anticipate improved store support and greater cohesiveness in our messaging which, we know our customers will appreciate.” states Sales Manager Kimberly Harding-Stewart. John will utilize and leverage the successful marketing efforts already created by Joanne Queenin and will expand from there.

Lee Negri Taylor Made Enterprises announces it has named Lee Negri as President of National Distribution/ Universal Distributors, effective immediately. “I am excited and honoured to be promoted to the role of president,” said Lee Negri, President of National Distribution/ Universal Distributors. “Having been welcomed into Scott Taylor’s organization eight years ago truly continues to be such an incredible experience with so many opportunities. I look forward to building on the incredible foundation that Scott has put into place.” “Lee has done an amazing job over the years and its high time that he is recognized for his excellent leadership in making National/ Universal what it is today,” said Scott Taylor, CEO of the Taylor Made Enterprises group of companies.” Negri’s promotion to president of National/ Universal comes as he is celebrating his 30th year in the industry, joining National/Universal in 2010 to play a significant role in its transition from DVD distributor to one of the most trusted and successful one-stops in adult distribution — currently carrying up to 20,000 items, spread over several categories. “I am very fortunate and thankful to have such an incredible team throughout our entire organization,” Negri said. “It’s not often that you get to work side-by-side with a group that shares similar goals and works so closely together. At National, it’s about family and relationships and we look forward to building on that. We have been very successful at giving our customers, whom I prefer to call our partners, a wonderful experience with the best possible service and selection found in the industry and I look forward to finding ways of making it even better.” www.natvideo.com

“This marks a new day for Sportsheets,” adds Founder and CEO Tom Stewart. “We feel very strongly that John will help us connect with our customers on a much deeper level and in a more meaningful way. Our customers are the backbone of our business and John shares our philosophy and passion.”

John Turi John comes to Sportsheets with a background in design, branding, and online strategy. “The entire team is thrilled to have him on board.” says Julie Stewart, President of Sportsheets “His experience, knowledge and creativity bring huge value to our company and when combined with his belief in our brand and our mission, John is the perfect fit for the camaraderie and team spirit principles, that Sportsheets prides itself on.” John’s focus will be on brand refinement and expansion through all channels, as well as developing an online strategy for deeper brand awareness, growth and fraud prevention.

Wicked Sensual Care

“Over last 20-years, I’ve worked for some great companies. From famous Hollywood icons to a Fortune 10 e-Retailer, as well as another large adult toy and manufacturing company. To say I learned a lot, would be an understatement and I’m bringing all that experience and more, with me. I’ve also got some new ideas that I’ve saved for this exact moment. Sportsheets is the company I’ve been waiting for my whole career, and I’m so happy to be here, now.” said John Turi. “It’s only made sweeter by the fact that I’m joining the team just in time for our 25-Year Anniversary. It’s a big deal, and it’s not lost on me. What the future holds for Sportsheets is beyond exciting, and from a marketing perspective, well, that’s easy. It’s ‘Tell the TRUTH…well!’ and that’s exactly what we intend to do.” www.sportsheets.com

“We are thrilled to welcome Jennifer to our team,” said Steve Orenstein, owner of the company. “She brings a tremendous amount of experience and knowledge which will be a great asset to Wicked Sensual Care as we continue to grow our brand and expand our footprint.” Brice said, "I pursued a career in this industry because the idea of genuinely helping people with something so private, yet so important, resonated with me. And I still have that passion today. Joining the Wicked Sensual Care team means I get to continue in that mission and introduce our premium brand to even more people, customers and consumers alike.”

Jennifer Brice Lubricant and enhancer producer Wicked Sensual Care has hired Jennifer Brice as director of sales.

Brice will be overseeing the sales team as well as developing and managing new and existing business. www.wickedsensualcare.com

NEW Send your new release items to editorial@synergymag.com.au Atom Hot Octopuss

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Bad Kitty Restraint Set ORION Wholesale

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Ava- Pink SHOTS – JIL

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Arexpo

Leading Australian vendors took to the road to introduce local retailers to new product lines and ranges. The ARExpo Road 2018 events took place in Melbourne, Sydney and Brisbane, all within one week, with registered retail partners accessing exclusive deals, promotions and samples.

ROAD 2018

Arexpo

Focus

Ever at the forefront of quality, cutting edge products, sizzling imagery and new ranges, Pipedream recently released lifelike full size Ultimate Fantasy Dolls. Synergy took the opportunity to speak with Pipedream about the significance of this growing category and how retailers can benefit.

Focus What are the unique features of the Ultimate Fantasy dolls? First and foremost, the incredible quality of our Ultimate Fantasy Dolls at such an affordable price point is unrivalled. The Ultimate Fantasy Dolls are life-size, standing just over five feet tall, and have a super-strong stainless steel skeleton with moveable and bendable joints that are ready to pose however users wish. These dolls are created with amazing attention to detail from their facial features to their posable fingers with painted fingernails to the tip of their realistic toes.

Our Ultimate Fantasy Dolls even come with a heating element to help provide the most realistic sex play experience available.

What do we know about who is buying dolls? Doll buyers are predominately men, with single women being the smallest group of purchasers. However, there are quite a few couples who purchase dolls together. We’re finding that a lot of couples want to enjoy sexual exploration without bringing another person into their relationship and our Ultimate Fantasy Dolls provide exactly what these couples are seeking.Can sex dolls do well in adult retail stores? How could they best be displayed/ merchandised? We realized that some of our customers won’t have space and/ or resources to have an actual Ultimate Fantasy Doll in their store, so we created detailed 24” x 36” posters that retailers can showcase in their stores.

Focus Describe doll maintenance. How can customers best care for their dolls? Are there any replacement parts/services available? Every Ultimate Fantasy Doll comes with an extensive Care & Usage Guide, as well as a pair of white cotton gloves, replacement press-on nails, and a repair kit. We have gone to great lengths to supply consumers with information that will give their Ultimate Fantasy Doll the longest life possible.

The Care & Usage Guide outlines the best ways to clean, store, and care for the doll. It includes internal and external cleaning and maintenance; foot, skin, and hair care; and make-up removal and application, plus storage and overall long-term care. Reading the product marketing copy is indeed alluring. ‘Movable from head to toe right down to her fingertips, Pipedream Products’ Ultimate Fantasy Dolls are carefully created to fulfill fantasies and inspire intimate pleasure on all levels. With true lifelike attention to detail and super-soft Fanta Flesh skin, Ultimate Fantasy Dolls will make all of your dreams come true!’

‘Carmen’s silky brown locks will tickle and tease and her gorgeous brown eyes will captivate you. Open her tender lips to experience the ultimate oral fantasy, or wrap her dainty, posable fingers and painted fingernails around your thick pleasure rod. Her firm, perky breasts are waiting for a titty fuck, while her perfect ass is pleasantly snug and willing to please. Carmen is incredibly sexy from her pretty head down to her graceful feet that are sure to please foot fetish enthusiasts. ‘ ‘Pose her in any position you can think of, dress her in your favorite lingerie or bikini, spray your favorite perfume all over her, and make sure to send in photos showing us just how beautiful she really is!

Carmen is all yours to enjoy and ready to fulfill all of your Ultimate Fantasies!’ Currently, the ever ready and willing Carmen (brunette) and Kitty (blonde) are available for your personal pleasure. Coming in at 5ft tall and around 40kgs each, the girls differentiate in breast, waist and hip dimensions, although both are petite and take clothing size XS/S. Carmen has a 32” bust, waist 22”, hips 36” and cup size C-D whilst Kitty enhances with a larger bust of 36”, waist 24”, hips 36” and D – DD cup size. Carmen and Kitty are available for immediate purchase via your local distribution partner or pipedreamproducts.com. 31

Focus

Sunny Rodgers, ACS is the Brand Manager for Pipedream Products, JIMMYJANE, and Sir Richards. Sunny is a Clinical Sexologist, Certified Sex Coach, and Certified Sex Educator. She also serves as Ambassador for the American Sexual Health Association.

For many, 2017 was the year of consumer non-spending. Author Ann Patchett even documented her year of no shopping for the New York Times. Many consumers were consciously fitting their lifestyles into popular trends that demanded less material items – tiny homes, upcycling, campervans, and co-living concepts. The modern consumer is well into 2018 and is experiencing varied shopping choices that put them in the drivers’ seat. Traditional retail stores find themselves competing against new, innovative business models, while new brands are emerging at ever-increasing rates. So what can today’s companies and brands do to attract consumers whose preferences and behaviors are changing? Here are a few ways to stand out from the crowd and connect with today’s buyers.

Embrace gender-neutral products. Because our world is becoming more fluid, products are being created to be suitable for all gender classifications. In mainsteam, Target has removed references to “boys” and “girls” aisles in their stores and is releasing a gender-neutral kids collection in July. Walmart will be redesigning some of their product labels based on shopper studies reflecting how gender-typed colors influence shopping preferences. When a product can be embraced by a consumer regardless of gender, it may be advantageous to keep that product and package language gender-neutral when possible. Be flexible. YouTube started as a video dating site but soon discovered people wanted to share content. Instagram started as a check-in app, until people started posting pics of their food. Viagra was originally a treatment for hypertension and heart disease. Sometimes being flexible is the greatest way to uncover a bestseller. Focus on consumers’ desires for healthy and environmentally-friendly lifestyles. CVS has unveiled plans to renovate several hundred stores to spotlight healthy living, and many others in the retail sector are following suit. According to market research, health and wellness is the next trillion-dollar industry. Considering that vibrators are considered therapeutic medical devices, it seems natural to play up their health, happiness and empowerment benefits. Find your niche. Having a distinct niche can allow a business and product to stand out in a sea of competition. Being able to concentrate on a specialized market segment lets consumers easily find your product, and allows your advertising dollars to be specifically better spent. Rather than aim for broadness, own your niche, hone your message and concentrate on your specialty.

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SEXPO IS A GREAT CHANNEL FOR MEETING POTENTIAL CUSTOMERS, AND SHOWCASING THE LATEST PRODUCTS AND TECHNOLOGY. NO OTHER EVENT IN AUSTRALIA CAN CONNECT ME WITH OVER 30,000 PEOPLE IN SUCH A HIGH ENERGY, FUN ENVIRONMENT. I EXHIBIT AT EVERY SEXPO BECAUSE I ALWAYS ENJOY A HIGH RETURN ON MY INVESTMENT. - Joe Panzera, Daicy Delights THANKS TO THE SEXPO STAFF FOR PUTTING ON A GREAT SEXPO MELBOURNE 2016. THE SEXPO TEAM HAVE CREATED AN EVENT WORTH COMING TO FOR EXHIBITORS AND PATRONS ALIKE, WELL DONE. WE HAVE ATTENDED EVERY SEXPO FOR 19 YEARS AND MELBOURNE 2016 WAS OUR BEST ONE YET. - John Buckland, Metro

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Focus

In 2006, I invented the StreemMaster anal douching system and subsequently developed the ErgoFló Enemas cleaning systems. The ErgoFló Pro, like the StreemMaster before it, converts a shower’s high water pressure to a far safer pressure of 2 to 3 pounds per square inch (PSI), depending the height of the shower head.

By Steve Callow

How it works: A small silicone funnel bag hangs directly under the shower head, collecting water as it falls from the shower, which in turn is directed through the funnel to a hanging hose and nozzle to provide a super gentle, easily tolerable, anal douche. With features like pressure conversion, air valve technology, medical-grade pure silicone, and advanced product design, the ErgoFló Pro and more efficient anal cleaning systems came to industry attention. What was once a stale sexual health product category became a new and competitive niche market. Anal douching is a topic rarely discussed in the industry. Though there is a great deal of information available online on how to douche, we disagree with much of it. Though Perfect Fit Brand is not a medical company–and we are not doctors–we do have significant experience of how a enema systems work, and why some do, and why many don’t. We offer the following information in an effort to help you make safer recommendations to your consumers. When it comes to shower systems, the most common system is the metal shower hose with some type of restrictor valve. A simple understanding of the physics, will fundamentally change your thoughts on recommending one of these systems. The issue is water pressure. Household water pressure can vary considerably from country to country, city to city or even from house to apartment, but one thing is certain regardless: it is too high.

When I developed the StreemMaster shower system, I researched water pressures and discovered that in most cities the water pressure averages around 50 pounds per square inch (PSI). However, this can vary due to sub-station pumps, high-rise plumbing design, and water tanks placement. Generally, a safe water pressure is 3 PSI, but we found pressures in excess of 100 PSI! Because most people donâ€™t have a clue about water

pressure when it comes to enema systems, there is a misconception that a flow valve or restrictor valve is all one needs in order reduce existing water pressure to a safe PSI. This is not the case. A valve does nothing to reduce the water pressure; much like a faucet, it only reduces the amount of water exiting the pipe: One slip of the valve is all it takes to be hit with a uncomfortable and potentially damaging blast of water.

To appreciate what 50 PSI is like, think of it this way: Most airlines allow a maximum of 50lbs (23KG) of weight per checked bag. If one were to lay the bag widest side down on a sheet of thin ice, the ice might not break. However, if one were to place the bag on a one-inch square block of wood, 50 pounds would surely crack the ice and sink the suitcase. Now imagine 50lbs of pressure pushing into your rectum or colon! Considering that the walls of your bowels are soft and fragile, one can imagine the potential for injury. Pushing a nozzle of high pressure water into your rectum will stir up the contents, uncomfortably stretch and expand the bowel, and very likely force water into colon. 35

Focus

You may think this deep of a cleaning is what you need when preparing for anal play, but the truth is most people only need to clean the rectum, not the entire colon. No one needs to clean out six feet of colon, unless they are preparing for insanely large toys. (More on that below.) Water forced into the colon becomes trapped, only to be released

later–sometimes up to two hour later–an unnecessary and unwelcome surprise that could easily have been avoided. Our ErgoFló Pro system, based on my first invention, the StreemMaster, neutralizes water pressure from a faucet, showerhead or shower hose, into the gentle pressure of old school

hanging bag enema. Combined with our 8” nozzle, this setup easily cleans the rectum without disturbing the colon, allowing for the user to clean the rectum much faster, and without risking the trauma caused by a metal hose. Gently inserted into the rectum, it flushes everything out below

it—from 8” inches in, back to the anus. Instead of stirring everything up, you are simply irrigating and letting the body naturally expel the contents. People using the ErgoFló Pro not only enjoy the process but are able have sex much sooner after cleaning.

For a super deep cleaning, good for people into fisting or really big toys, we offer the ErgoFló Colon Cleanse 20". As indicated by the name, it is a 20” hose that works with the ErgoFló system. The purpose of the Colon Cleanse is to gently irrigate the bowel in order to flush everything out below the tip of the colon hose. For some, the colon hose, made at a medical device factory, can look pretty scary, but it is entirely safe. Using plenty of waterproof silicone lube, the hose is inserted using as deep as you want to clean as water gently flows from the side hole on the tip of the nozzle. It is important to take your time and relax while the hose flushes out the system as it works deeper into the colon. Since the body can easily resist 3 PSI, this method of deep cleaning

is gentle on the rectum and colon, eliminating the risk of bloating and irritation. For a quick cleaning of just the lower bowel, the most common type of douche on the market is the squeeze bulb, which we sell as the ErgoFló Bulb with the 8” nozzle or a 5” plastic nozzle; and, its smaller cousin, the travel size ErgoFló Impulse. The first two use our innovative air valve to reduce backflow. A feature we developed and perfected in our first line of Ergo douches. In summary, you don’t need a pressure washer to clean out, a gentle irrigation is far more healthy and usually much faster. www.perfectfitbrand.com

MRSP

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ALWAYS AND EVERYWHERE www.satisfyer.com â‹… Distributor prices upon request. Your contact: info@satisfyer.com PATENT PENDING (P 3 228 297 A1, US 2017/0281457 A1, CA 2 943 097 A1, WO 2017/174607 A1, AU 2016208327 A1, JP 2017-185220 A, MX 2016015501 A, CN 107280939 A, BR 10 2016 023617 7 A2), REGISTERED GERMAN UTILITY MODEL (DE 20 2016 008 435 U1)

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Experience the new Satisfyer products with revolutionary air pulse technology plus vibration. Order now free samples for your entire staff! www.satisfyer.com www.satisfyer.com ⋅ Distributor prices upon request. Your contact: info@satisfyer.com PATENT PENDING (P 3 228 297 A1, US 2017/0281457 A1, CA 2 943 097 A1, WO 2017/174607 A1, AU 2016208327 A1, JP 2017-185220 A, MX 2016015501 A, CN 107280939 A, BR 10 2016 023617 7 A2), REGISTERED GERMAN UTILITY MODEL (DE 20 2016 008 435 U1)

Focus

As a leading brand in the category of sexual wellness, Satisfyer manufacture best-selling toys worldwide. Satisfyerâ€™s goal is to grow steadily through a larger product portfolio and to remain the market leader in this new booming category. The Satisfyer product range targets both women and men with entry level affordable price categories. Since November 2017, the brand Satisfyer operates an independent online shop, facilitating their reach of products to consumers worldwide.

Satisfyer has created several new Satisfyer Women and Satisfyer Men TV spots and a worldwide campaign in collaboration with Europe's most prestigious and award-winning advertising agency, Jung von Matt.

Focus

We take great pride in every phase of manufacturing to ensure your safety and superior quality. Filming started in the UK at the beginning of November 2017. The first world premieres were published at the end of February 2018. In addition, Satisfyer publishes full-page print campaigns in every issue of the leading women's magazines such as Elle USA and Cosmopolitan USA. In the coming years, Satisfyer will invest tens of millions to promote Satisfyer Men and Satisfyer Women, further expanding the sexual wellness market. Before Satisfyer starts it´s 3 year worldwide TV and online advertising campaign for tens of millions of dollars, the German

brand is currently undertaking real life tests with major women’s magazines. Satisfyer is celebrating the end of the year in Sexual Wellness by taking the lead in education and communication direclyt to over 60 million consumers each month and counting. Vice President of Sales, Jerome Bensimon states, “In the December 2017 ELLE USA Magazine, Satisfyer printed 8 pages of education, ELLE Inner Members survey and advertising including elle.com. This was the first time that adult toys have been permitted to advertise in women’s mainstream magazines worldwide”.

“Satisfyer will reach, just for the month of December 2018, over 25 million American ELLE readers in print and online. As we strongly believe in consistency, we’ve decided to extend our massive investment and partnership with ELLE USA for the year of 2018 and will be present every single month alternatively with ads and education in print and online, commencing January 2018. This will ensure continual brand building ad recognition, as well as maximizing sell thru for our global retail partners” explains Bensimon. “With the same strong building and investing in

future spirit, we are really proud to announce, that we’ve just signed the same agreement with COSMOPOLITAN USA, adding over 35 million consumers monthly, taking an active role in educating sexual wellness and promoting our brand” Bensimon added. The new Satisfyer Woman media spot can be viewed here https:// youtu.be/teW4oIubVOE with Satisfyer Men available to view on youtube here https://youtu. be/8E3HThDJS60 www.satisfyer.com

Focus

Shots Europe was originally started by Oscar Heijnen 20 years ago when adult video then later DVD’s were making extraordinary sales. Around ten years ago, Heijnen moved into adult toys, and he’s never looked back.

Managing Director: Ruben Deitz

City: Santa Clarita, CA

URL: www.shotsamerica.com

Staff Count: 10

Shots as an international company is one of the fastest growing pleasure product entitites with two major distribution centers, - a 160,000 sq. ft. facility in the Netherlands and a 35,000 sq. ft. facility in Santa Clarita, California. Items include adult toys, novelties, lingerie, games, lotions and creams and their products are sold in over 80 countries. Shots plans to release at least 12 new and innovative lines in 2018 and will continue to push the envelope having already been recognized as Erofame’s Best Pleasure Company of the Year, seven times. “Shots has an in-house art department, almost everything we make and sell is our own design and molds,” states Ruben Deitz, CEO of Shots America.

“We start from scratch and design our own product. First we develop an idea, discuss all the alternative options, sketch the idea in paper, develop a digital 3D drawing, print a 3D mold, develop several prototypes until we feel the product is perfect, design the packaging and marketing campaign and finally discuss with our loyal partners a sales strategy.” Oscar Heijnen started Shots America because he wanted to challenge himself and see if he could succeed in the world’s largest and most difficult market. He saw it as a personal challenge and always dreamed of having an international company that would be recognized in every country. When the partnership with Ruben Deitz was negotiated and finalized, his dreams of opening up Shots America became reality.

Deitz says, “It was very important to us to have full control of Shots image as a manufacturer where we could control the distribution channel, pricing, product offering, creative marketing campaigns and world class customer service. We currently have 28 different amazing brand. Some of our top- selling brands are Boom, Chrystalino, Easy Ridders, Electro-Shock, Fist-It, HIKY, JIL, Love Line, Man Cage, MJUZE, Ouch, Pumped, Simplicity, Shots Toys, SLT Self Lubricating Technology, SONO, RealRock, Retro, Rich, SLT and VIVE.” “We are looking at the overall picture of the pleasure product industry that haven’t developed the proper product and if there’s a gap in that product to develop a better brand, a better quality product, with better pricing and better packaging,” explains Deitz.

Focus Deitz says Shots America has recorded triple-digit growth every year since opening. Shots Europe and Shots America don’t just differ in geographic terms. “There’s a distinctively different taste between European manufacturing and American marketing,” says Deitz. “Our success is actually being able to blend the two cultures and develop a strong

their profit margins are going to be a lot bigger than with a more ‘mature’ company.” Shots love a party. “We’re now incorporating the European party with the U.S. party, where every year we are doing the same party in a different—always secret—location,” says Deitz.

corporate culture that will thrive everywhere in the world.” He points to how the two companies at the start had different opinions on packaging strategy. “I think as a global international business we needed to incorporate both the European and U.S. packaging style and merge them into an innovate new style of our own that

Once ANME finishes, Shots invites their top five to ten customers from the U.S. to its famed Shots Europe party. The first day of the four-day affair consists of a warehouse tour complete with new product releases followed by one-on-one meetings. “Then that same night, we have a

customers will identify immediately as a Shots product,” says Deitz. “The distribution channels are very different in Europe and the U.S,” states Deitz. “Europe’s market is so big, and they already have a big piece of the pie in terms of market penetration with over 5,000 customers and they carry over 18,000 SKUs. In America, we have

party at Oscar’s house, an 18thcentury villa in the Netherlands,” The following day another Shots party happens at the largest multiple-day marching event in the world. And if you still can, the day is completed by a tour of Amsterdam.

a more narrow and traditional distribution channel and carry only 2,500 SKUs all of which are manufactured by us.” “Because our product is fairly new in the U.S. market, that can be a huge advantage for retailers as they don’t have to compete on pricing alone with other retailers,” says Deitz. “Our product isn’t as widespread, so whoever carries our product,

“It’s a huge event. It’s very important that everybody understands the Shots philosophyhow we build relationships with our customers on trust, product, service and everything” www. shotsamerica.com

Inventor, FT London LLP When and how did you get into your current business? It seems ages ago but to be more precise – around 14 years ago. I worked in silicone industry before but also had some exciting ideas as to how to improve sexual life. These innovative ideas and professional knowledge and experience got together and… You know what followed…)

A typical day I have a relaxing and inspiring breakfast together with my family, then work a lot on developing new products, negotiating with our current and potential partners, checking the production process with the factory etc etc. As a rule, my day finishes very late when my family are already asleep.

The most significant influence in my working career was/is My parents. They worked a lot and showed me a great example of how an ordinary person can build their career from nothing to a quite good result only having a strong desire and aim.

I’m most proud of My wife:) I admire how she turned from an amazing artist who was deeply involved in art into a caring mother who now raises two kids. Her talent, charisma, patience and goodheartedness have no limits.

One of the most memorable moments was The birth of my children. It’s a true miracle. And I can’t even imagine what mothers feel if a father is just overwhelmed with this.

Last book I read I reread “Crime and Punishment” by Dostoyevskiy. I don’t have much time for reading something for pleasure but his works just carry me away.

Favourite movie/TV show I enjoy comic shows.

My favourite place I love seaside. 50

My favourite meal

When I’m not working I’d rather be doing

Seafood:)

Snowboarding.

What I wanted to be when I was growing up

What I like best about my job

As IT technologies were developing really fast at that time, I wanted to become a computer genius.

Seeing happy people who share their most wonderful feedback about our products…

What would most people not know about me

Make all people happy. And in some way I’m already accomplishing this

Everyone has something that Heaven only knows. So, why should I tell you this?

If I could change one thing

Reviews

Freed Cherished Leather Ball-Gag

Nature’s Pocket Kegel Balls

Mia

Combine an official Limited Edition with a modern literary phenomenon and movie blockbuster series and you’re onto an unbeatable winner. After the success of Lovehoney’s Fifty Shades of Grey, Fifty Shades Darker and Fifty Shades Freed collaborations comes the Freed Cherished Collection. Available for Trade clients, Freed Cherished is a select and highly desirable boutique collection – we know, because we own most of it and yet still not enough of it!

Now into its fourth season on Comedy Central, Broad City has been amassing an increasing following with each new episode thanks to its strong female leads Illana and Abbi who also write the show, naming the central characters after themselves.

Lovehoney

Comprising ten carefully curated products ranging from soft leather wrist and ankle cuffs through to a classy riding crop, blindfold and a pretty feather tickler, this month we were sent the Fifty Shades Freed Cherished Leather Ball-gag. In the Fifty Shades Freed colours of purple and rose-gold, it ties in beautifully with its collection cohorts, making it our favourite Lovehoney E L James collab thus far. Made of soft purple leather, the strap of the Cherished Ball-Gag isn’t as padded and comfortable as the wrist and ankle restraints, but the rosegold studs and D-rings are coolly clinical and the ball with its 5.5 inch circumference is the most perfect soft-surface silicone to place in your mouth. The rose-gold D-rings that rest each side of the jaw of the Cherished Ballgag are designed to work with the rest of your bondage kit, Fifty Shades branded or otherwise. Got a collar and lead? How about some chains with quick release clips? The possibilities of a ball-gag are infinitely more than at first glance… The one drawback is the fitting: unfortunately the strap for the Ball-gag is just way too big. That’s to say, the buckle holes aren’t sufficiently numerous to tighten the strap properly around the head to ensure the ball rests correctly in the mouth *and breathe*. For a luxe item with a relatively high price, having to buy an additional leather hole punch to make it work is a huge disappointment. However, if you expected to pay in advance for said hole punch, you’d likely find that despite the additional expense the Cherished Ball-gag is worth every damn penny.

www.lovehoneytrade.com 52

Lovehoney Trade

Despite never having watched the TV show, I’ve been intrigued in the Broad City collaboration with Lovehoney since its launch last autumn. Quite apart from the name, immediately the uber-confident bright pink, blue and yellow shades of the collection stand out from the general run-of-the-mill sex toy colour scheme: already these are sex toys with attitude. Quotes from Broad City are scrawled over each item, and even though I miss every reference there’s no mistaking the chutzpah of it all. For example, the Love Egg Vibrator sports the instructions, “Woah, buttlovers: this toy isn’t a booty buddy, so no putting it up your ass. OK?” I confess, they had me at ‘butt-lovers’. We were sent the Nature’s Pocket Kegel Balls, so named after a scene (S01 E02) where…um…this happens: Abbi, “You just pulled a bag of pot out of your vagina” Illana, “It’s in a bag. And, you know, the ‘vay-yine-yah’ is nature’s pocket. It’s – it’s natural and it’s responsible.” Complete with their own ‘top-secret stash space’ à la Illana above, the Kegel Balls comprise two hollow balls made of hard pink transparent ABS plastic, each containing a round 45g weight inside. The balls are held in place by a silicone cord with a tail for easy removal, just like a tampon. You can easily pop the balls out from the holder to give them a thorough clean, and if they feel too heavy they can be unscrewed to remove one or both the weights, then refilled with whatever you like (promise we won’t tell!). Just remember to use water-based lube to help pop the Kegel Balls back into your…ahem…Nature’s Pocket.

www.lovehoneytrade.com

Main Squeeze - Jessie Andrews Pussy

Satisfyer Pro Plus Vibration

Adult Empire reviewer Willy Milano

Mia

Main Squeeze Jessie Andrews is a very sophisticated and great looking stroker. I found this sex toy to be extremely creative and the puffy feeling of Jessie Andrews‘s labia was terrific!

From a visual perspective you can instantly see the appeal of the Pro Plus Vibration, one of Satisfyer’s biggest sellers. It nails the contemporary rose-gold trend of the last couple of years, whilst the cream lends a vintage air to it.

Doc Johnson

This UltraSkyn stroker looks and feels just like thrusting into Jessie’s perfect pussy. Made from TPE, the Doc Johnson Main Squeeze Line of toys are body safe and a great choice for everyone. Always use massive amounts of your favourite water-based lubricant for a more enjoyable experience. This item is moulded directly from the sexy girl next door Jessie Andrews’s body. The double-ended hardshell design doubles as a discreet travel and storage case. The Main Squeeze’s special Squeeze Plate uses an airtight end cap that twists to adjust how much suction you want to experience so, you can have different experiences with the same stroker. This one of the softest strokers that I have experienced and, I consider this masturbator design to be very discreet. I had visitors over and the stroker was sitting on the night stand and they thought it was a very cool lamp. If you’re a lazy dude you can remove the ultraskyn masturbator out of the case (it’s very, very soft) and use it as a stand-alone masturbator. If you want to enjoy the toy to the fullest, play with the suction twist cap until you feel the right tightness level, then, squeeze the semi-loose plate in the middle of the stroker. Cleaning is simple, remove the UltraSkyn from the case and wash with warm water. Carefully wash the toy with mild soap and water or, you could also try a sex Toy Cleaner, allow to dry and reassemble before storing. I know the sex toy may feel a little expensive but believe me, the UltraSkyn softness feels magnificent and the adjustable suction twist cap at the end makes things fantastic! This sex toy is a must buy from my perspective!

Satisfyer

Furthermore, for people who are not attracted to penises, the appearance of the Pro Plus Vibration – and indeed of the rest of the Satisfyer range – offers a welcome break from classic vibrators and dildos, putting a stylish spin on oral sex toys. Indeed, the Pro Plus Vibration (hitherto known as PPV) is a great gift for any sex toy collector whose whoredrobe could do with a bit of a refresh. Featuring ‘air pulse technology plus vibration’, the Satisfyer PPV is a clitoral stimulator that relies on suction to work well, which is assumedly why it’s designed to cover a relatively wide area with its a generous nozzle. This means the PPV is wonderfully inclusive with regards to larger women and the trans community, and that it can suck the nipples of anyone with ease. Excellent! Although the PPV has eleven ‘pressure wave’ settings, the sensation is so intense you’d be hard-pressed to get past the first two – and that’s without adding in any one of the ten vibration settings. No messing around with this combination, it goes straight to the point – in every sense. This makes Satisfyer’s PPV perfect for people who struggle with reaching orgasm due to medication (such as anti-depressants or the contraceptive pill). For, unlike the now ubiquitous mains-powered Wand, with the Satisfyer PPV there’s no numbing involved: it sucks the clitoris rather than hammering it into submission. This means that with the PPV you can play longer and orgasm multiple times, whereas with a Wand you run the risk of your entire genital area feeling like it’s just escaped a session of pneumatic drilling. The PPV is large yet lightweight, making it easy to hold even for people who find gripping objects a challenge. You can clench it between your thighs or use it in the bath because – joy! – the PPV is fully waterproof (so, also easy peasy to clean).

www.docjohnson.com

www.satisfyer.com 53

top 10 best sellers www.astroglide.com

www.bmsfactory.com

www.electrastim.com

1. Astroglide Regular Liquid 148ml, 74ml, 30ml

1. PalmPower Recharge

1. Flick Stimulator

2. Astroglide Gel 113gm

2. PalmPower Original

2. Jack Socket Electro Stroker

3. Astroglide Natural 74ml

3. The Mini Swan Wand

3. Silicone Noir Sirius Prostate Massager

4. Astroglide Sensitive Skin Ultra Gentle Gel 85gm

4. Pillowtalk Cheeky

4. Flick Duo Twin Channel Stimulator

5. Pilowtalk Flirty

5. Astroglide Certified Organic 118ml

6. Pillowtalk Sassy

5. Prestige ElectraLoops (in Red, Gold or Silver)

6. Astroglide X Premium Silicone Liquid 74ml

7. Platinum Series 3” PowerBullet

6. SensaVox Stimulator

7. Astroglide Diamond Silicone Gel 85gm

8. The Swan Wand

7. Silicone Noir Medium Rocker Butt Plug

8. Astroglide Warming Liquid 74ml

9. Power Trainer Butt Plug

9. Astroglide Strawberry 74ml

10. The Kissing Swan with Functions

8. Beginner’s Mini Electro Butt Plug- Small (Metal)

10. Astroglide Doctors Formula (sterile – sounding) 148ml

9. Square Self Adhesive Pads for skin-toskin play 10. Silicone Noir Ovid Dildo

www.lovehoneytrade.com

www.lonbrook.com

1. Coco de Mer Emmeline USB Pleasure Wand

1. Ergoflo Impulse

2. Fifty Shades Darker Beyond Erotic Butt Plug

2. Neoprene Snap Cockrings

3. Fifty Shades of Gray Holy Cow! USB Wand Vibrator

3. Fat Boy Extender Clear

4. BlowYo Extreme Wave Textured Blowjob Stroker

4. Speed Shift Black

5. Fifty Shades Darker Anastasia Masquerade Mask

5. SilaSkin Cruiser Ring 2.5in Clear

6. Fifty Shades Darker Secret Prince Masquerade Mask

6. Ergoflo Extra Twin Tip

7. tokidoki x Lovehoney Star Textured Pleasure Cup

7. Neoprene Snap Cockring

8. Broad City Mind My Vagina Water Based Lube 100ml

8. Armour Push Standard

9. Fifty Shades of Gray You. Are. Mine. Metal Handcuffs

9. Xact-Fit Silicone Rings Mixed 3 Ring Kit

10. Fifty Shades Freed My Body Blooms USB Remote Knicker Vibrator

10. Tunnel Plug Medium

www.fleshlightdistribution.com

1. Fleshlight: Pink Lady STU 2. Quickshot: Vantage 3. Fleshlight Stamina Training Unit Value Pack 4. Flight Pilot by Fleshlight 5. Fleshlight Shower Mount 6. Fleshlight Sleeve Warmer 7. FLG Stoya Destroya 8. FLG Riley Reid Utopia 9. FL GO: Surge 10. Turbo: Ignition - Blue Ice

AAPD Adelaide, SA, Tel +61 8 8244 5558 www.aapd.com.au

M Distribution Mudgeeraba, QLD, Tel +61 7 5522 1950 www.metrointeractive.net.au

Calvista Melbourne, VIC, Tel 1800 012 221 www.calvista.com.au

Next to Nothing Sydney, NSW, Tel +61 2 8213 0694 www.ntnaust.com.au

Claredale Distributors Melbourne, VIC, Tel +61 3 9818 7736 www.claredale.com.au

Sensuous Paradise Point, QLD, Tel +61 7 5577 3590 www.sensuous.com.au

Fleshlight Australia Ormeo, QLD, Tel +61 7 3493 0171 www.fleshlight.com

S(A)X Leather Adelaide, SA, Tel +61 474 835 124 www.saxleather.com.au

Fun Division Paddington, NSW, Tel +61 416 875 908 www.fundivision.com.au

Sugar and Sas Melbourne, VIC, Tel +61 417 341 643 www.sugarandsas.com

LonBrook Melbourne, VIC, Tel +61 7 3 9466 8400 www.lonbrook.com

Windsor Wholesale Melbourne, VIC, Tel +61 3 9464 3622 www.windsorwholesale.com.au

If you would like your company listed here, please contact us at editorial@synergymag.com.au

www.satisfyer.com

1. Satisfyer Pro 2 Next Generation 2. Satisfyer Pro G-Spot Rabbit 3. Satisfyer Pro Plus Vibration

EVENT

DATES

VENUE

WEB

SEXPO Sydney

June 14 - 17

Sydney, NSW, AUS

www.sexpo.com.au

7. Satisfyer Pro Deluxe Next Generation

ANME Founders

July 15 - 17

Los Angeles, USA

www.anmefounders.com

8. Satisfyer Pro Traveller

SEXPO Adelaide

Aug 10 – 12

Adelaide, SA, AUS

www.sexpo.com.au

AAE Show

Aug 28 – 30

Hong Kong

www.asiaadultexpo.com

4. Satisfyer 2 Next Generation 5. Satisfyer Pro Penguin Next Generation 6. Satisfyer 1 Next Generation

9. Satisfyer Men 10. Satisfyer Climax Tips

www.pipedreamproducts.com

1. Comfortably Numb Deep Throat Spray, Spearmint 2. King Cock 8”, Flesh 3. Basix Rubber Works – Slim 7” with Suction Cup, Flesh 4. Fetish Fantasy Series Original Furry Cuffs, Black 5. Pump Worx Euro Pump, Black 6. Bachelorette Party Favors Kiss My …! 7. Icicles No. 48 8. Fetish Fantasy Series Lover’s Fantasy Kit 9. Fetish Fantasy Series Limited Edition Remote Vibrating Panties 10. Fantasy X-tensions Perfect 2” Extension with Ball Strap

www.shotsamerica.com

1. Chrystalino Treasure Blue 2. Pumped Classic Penis Pump Transparent 3. HIKY2 Rabbit Purple 4. SLT - Self Lubrication Easy Grip Masturbator XL Vaginal 5. JIL Mila Pink 6. Man Cage Model 03 - Chastity - 4.5" Transparent 7. Simplicity Vayle Rechargeable vibe Pink 8. Chrystalino Elegance Blue 9. Electro Shock E-Stimulation Rabbit Vibrator Black 10. JIL Sasha Purple

NEW PRODUCTS! Who wouldn’t like to feel their lovers intimate touch when they are away? Pearl2 is a technologically advanced G-spot vibrator enabled with touch-sensitive technology. It can be used for solo or couples play from a distance or you can connect it to your favorite erotica. Pearl2 is compatible with all existing and future Kiiroo devices, as well as with content sites and existing video, VR, 3D gaming and device partners of Kiiroo.

When the Pearl2 is inserted into the body, the touch sensors send a signal to Onyx2 mimicking intercourse in real-time.

WWW.FLESHLIGHTDISTRIBUTION.COM For orders email wholesaleAU@ﬂeshlight.com

Kiiroo Onyx2 brings a whole new sensory experience to the internet: Intimate touch. This light-weight male masturbator is powerful, discreet, and perfect as a travel companion. Onyx2 can reach up to 140 strokes per minute while still maintaining a more silent motor than its predecessor, making the experience all the more exciting. Inside Onyx2 are 10 contracting rings that work together to simulate intercourse in real-time.

With a swipe of the touchpad on Onyx2, control her vibrations and make her pleasure yours.

THE #1 SELLING MALE SEX TOY IN THE WORLD!

BUYERS GUIDE ASTROGLIDE SENSITIVE SKIN ULTRA GENTLE GEL (85GM)

Water based gel, free of glycerine, paraben, preservatives, alcohol, glycol and fragrances. Non drip and only a few drops needed.

ASTROGLIDE REGULAR LIQUID PERSONAL LUBRICANT (30 / 74M / 148ML)

Proven water based formula for over 40 years, World-wide best seller for many years. Not sticky, slick, only need a few drops and also a moisturiser.

ASTROGLIDE NATURAL PERSONAL LUBRICANT (74 ML)

ASTROGLIDE GEL PERSONAL LUBRICANT (113 GM)

Water based and glycerin, paraben, glycol and alcohol free. All naturally derived ingredients, popular with women and people with sensitivities. World’s biggest selling Natural lubricant.

Proven Gel water based formula. Non drip, long lasting, only need a few drops and also a moisturiser.

www.astroglide.com BOOTY BEADS

Bling for your booty. Feel the vibrations tip to tip. Every bead vibrates between the two bullets so you won't miss a spot! Batteries incl.

WONDERLUST HARMONY

Water-resistant, rechargeable and powered by PowerBullet®. Harmony provides a dual stimulation, hooded external stimulator completely surrounds the clitoris for a fully encompassing vibration.

SIMPLE & TRUE RECHARGEABLE BULLET

Ultra-Powerful, 10 Functions, Soft-Touch Finish, Rechargeable, Waterproof. Power-packed motor provides unbelievable, deep and rumbling vibrations.

SWAN SQUEEZE – CURVE

Powered by Powerbullet technology, this full silicone, fully submergible vibrator is made with luxury in mind. The vibrations occur through “Squeeze Me” technology.

www.bmsfactory.com

EVA I

Enjoy clitoral stimulation during penetrative sex, silicon, rechargeable, water resistant, avail in colours Lavender and Aqua.

EVA II

Enjoy clitoral stimulation during penetrative sex, smaller, lighter, silicon, rechargeable, water proof, avail in colours Fir and Quartz. Incl. travel case/charge base.

FIN

Small, versatile vibrator worn between the fingers to add stimulating vibration to touch. Silicone, water resistant, rechargeable, 3 speed, available in colours Coral and Jade.

www.dameproducts.com 58

Meet Eva II - an even better Eva “This new vibrator could revolutionize your sex life.” @SELF_MAGAZINE

BUYERS GUIDE

PRESTIGE ELECTRALOOPS COCK LOOPS

ElectraStim’s first flirtation with colour creates a high-end cock loop experience with thicker, more conductive rubber, machined aluminium adjustment chokes, 3 colours. 2 per pack.

JACK SOCKET XL ELECTRO STROKER

SIRIUS ELECTRO PROSTATE MASSAGER

SENSAVOX STIMULATOR

The world’s first (and only!) electro stroker now has a new ‘XL’ sleeve option that accommodates gentlemen with a larger than average penis.

99 power levels, audio features, appealing industrial design, the SensaVox has been on the market for over a decade, recent resurgence of popularity in fetish circles.

Four contact areas for intense prostate and perineum stimulation. flexible shaft that can be bent to direct the electro-stimulation directly to your pleasure spot.

www.electrastim.com

PEARL 2 EXPERIENCE GIRLS 2

Explore the full scope of your lust. Feel every sensual, seductive and satisfying movement made by our Experience Girls through your Kiiroo Onyx2.

ONYX 2

COUPLE SETS 2

Kiiroo Onyx2 brings a whole new sensory experience : Intimate touch. Inside Onyx2 are 10 contracting rings that work together to simulate intercourse in real-time.

The Kiiroo Couple Set 2 was designed to ease the distance and close the gap, because who wouldn’t like to feel their lovers intimate touch when they are away?

The world’s most technologically advanced G-spot vibrator. Compatible with all existing and future Kiiroo devices, content sites and existing video, VR, 3D gaming and device partners of Kiiroo.

www.fleshlightdistribution.com

HAPPY RABBIT G-SPOT PINK

The curved shaft targets the G-spot, extra thick, firm 'bunny' ears stimulate the clitoris with 15 different vibration modes.

UPRIZE REMOTE CONTROL RISING 6 INCH VIBRATING REALISTIC DILDO PURPLE

Conjure rock hard erections at the push of a button with UPRIZE, the world’s first bionic vibrating dildo. HAPPY RABBIT CURVE PURPLE

Non-intimidating size and natural shape with firm 'bunny' ears - perfect for sex toy beginners, 15 different vibration modes.

HAPPY RABBIT REALISTIC VIBRATOR

The sleek shaft is topped with a lifelike contoured head, giving authentic sensations with added vibrations.

www.lovehoneytrade.com 60

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15/03/2018

11:06

CMY

BUYERS GUIDE

77 76

ICICLES

Elegant, upscale, and hand-crafted with amazing attention to detail, this luxurious rose-shaped glass massager is nonporous, hypoallergenic, body safe, and amazing for temperature play.

FFS- THE BIGGER BANG THRUSTING AND ROTATING SEX MACHINE

The Bigger Bang Sex Machine uses a proprietary Orb-gasm technology that allows the piston to thrust and rotate simultaneously or independently. No other sex machine on the market features hundreds of pleasure combinations at your fingertips.

75 81

PIPEDREAM EXTREME TOYZ FUCK ME SILLY MAN!

Made from our incredibly realistic feeling Fanta Flesh, this 20 lb. mega masturbator is the most lifelike fuck-friend ever created.

www.pipedreamproducts.com 62

JIMMYJANE EVOKE SOL-O VIBRATING MASSAGE WHEEL

JIMMYJANE EVOKE DU-O VIBRATING MASSAGE WHEEL

sol-o features a powerful, rumbling vibrating motor inside its grooved, silicone wheel. The EZ Grip™ Handle makes it easy to relieve stress and provide muscle relief to those hard-to-reach areas.

sol-o features a powerful, rumbling vibrating motor inside its grooved, silicone wheel. The EZ Grip™ Handle makes it easy to relieve stress and provide muscle relief to those hard-to-reach areas. JIMMYJANE LOVE PODS - CORAL WATERPROOF VIBRATOR

JIMMYJANE - G-RABBIT WATERPROOF FLEXIBLE VIBRATOR

Small in stature, yet big in delivery. The shorter size is designed to simulate the G-spot, while the extremely thin, yet powerful, pebble-shaped clitoral stimulator hugs the labia and clitoris.

JIMMYJANE RUBY RABBIT - WATERPROOF FLEXIBLE VIBRATOR

Provides just the right amount of curvature and a U-shape design for ultimate comfort. The ears on the Ruby Rabbit are sealed together, creating a large tonguelike surface area that pleasures the clitoris. JIMMYJANE GLO RABBIT - WATERPROOF HEATING VIBRATOR

The Jimmyjane Glo Rabbit Vibrator incorporates a warming sensation on the inside with a fluttering clitoral stimulator on the outside. The elongated shaft heats to just above body temperature (40 C̊ / 104 F̊ ) for a sensual, warm sensation.

Coral is inspired by the shell of Venus, and features two powerful motors that hug the clitoris with alternating vibrations between both motors, creating rolling sensations from one side to the next.

JIMMYJANE LOVE POD, OM

OM was inspired by the sacred Lotus flower, with one powerful motor and dynamic oscillation to provide deep, rumbling, possibly thunderous vibrations. The pinpoint OM tip also allows concentrated pleasure.

JIMMYJANE EVOKE - ROL-O VIBRATING MASSAGE WHEEL

Features a powerful, rumbling vibrator inside its round, silicone wheel for massaging. The EZ Grip™ Handle and bulbous wheel makes it easy to maneuver rol-o when targeting a specific muscle or body part.

www.pipedreamproducts.com

BUMPER BLACK/CLEAR

The Bumper™ Thrust Buffer™ and the Donut Buffer. Can be used independently or together to create a thick and protective cushion for when the thrusts get deep. Ultra-soft SilaSkin material.

FUN BOY 4.5 AND 6.5 BLACK

Use as an incredibly soft strap-on; fits over the Zoro 6.5, can be pulled over a penis as a soft extender. Use for soft penetration ("soft dogging"). Waistband holds it securely in place. Avail in black or clear.

www.lonbrook.com 63

BUYERS GUIDE SATISFYER 2 NEXT GENERATION

SATISFYER PRO 2 NEXT GENERATION

Pressure wave technology, touchfree stimulation, waterproof (IPX7), battery operated, 100% hygienic and safe, silicone and ABS.

Innovative pressure wave stimulation, 11 programs, water proof (IPX7), USB rechargeable, contact-free enjoyment,

SATISFYER PRO G-SPOT RABBIT

SATISFYER PRO PLUS VIBRATION

Pressure wave technology combined with vibrating shaft, touch-free clitoral stimulation, waterproof (IPX7), USB, 100% hygienic and safe, silicone and ABS.

Pressure wave technology combined with vibration, waterproof (IPX7), USB, 100% hygienic and safe, silicone and ABS.

SATISFYER PRO PENGUIN

SATISFYER 1 NEXT GENERATION

Pressure wave technology, touchfree stimulation, waterproof (IPX7), rechargeable, 100% hygienic and safe, made from silicone and ABS.

Pressure wave technology, touchfree stimulation, waterproof (IPX7), battery operated, 100% hygienic and safe, silicone and ABS.

SATISFYER PRO PLUS TRAVELLER

Ideal for when you’re out and about, compact size 107x46x35mm, Magnetic closure, 11 quiet pressure wave settings, waterproof and skin-friendly. USB rechargeable.

SATISFYER PRO DELUXE

Pressure wave technology, touchfree stimulation, waterproof (IPX7), rechargeable, 100% hygienic and safe, luxurious rose gold design with white accents, chrome details, silicone and ABS.

www.satisfyer.com

HIKY2 RABBIT PURPLE

4 different rhythms, 8 speed modes, diameter 3cm, length 22cm, batteries incl. 4x AAA, waterproof, phthalate free, material TPE and ABS. CHRYSTALINO TREASURE BLUE

Handcrafted wand, designed for both vaginal as well as anal! Borosilicate material will heat up or cool down for enhanced play is shatterproof, nonporous, body safe.18cm long, 3.5cm dia.

SLT - EASY GRIP MASTURBATOR XL VAGINAL

Self Lubrication Technology, no lubrication needed, just add a little water, dia 10cm, length 24cm, material - TPE, phthalate free, oral and anal variants available.

PUMPED CLASSIC PENIS PUMP TRANSPARENT

Cylinder length 23cm (9"), diameter 6cm (2.35"), insertion sleeve made of smooth Silicone. Comfortable handheld pump and quick release valve.

www.shotsamerica.com 64

Available at AAPD, Calvista & M Distribution

Everyone’s favourite bunny is back - and it’s bigger, better, and happier than ever before. We’ve revamped our best-selling bunny, and set new standards in rabbit vibrators at a pocket pleasing price. Delivering phenomenal blended stimulation through 15 vibrating functions, the new and improved happy rabbit is sure to put a spring in everyone’s step.

NEW FEATURES

simple USB charging

100% waterproof

more powerful twin motor

Travel lock

g-spot realistic improved shape for heightened pleasure

Why not hop to it? Join the rabbit revolution at www.lovehoneytrade.com

curve

Scene

12th - 20th APRIL 2018

Send pictures of your local event, trade show, store opening or company celebration to editorial@synergymag.com.au

MELBOURNE