July Magazine 2025

Page 1


SYNERGY

The Content

A9 BY BANG & OLUFSEN

TECHNOGYM X FORMULA 1

Formula 1® members will benefit from a new state-of-the-art gym at the sport’s Media & Technology Centre in Kent, UK, provided by Technogym, as well as the fitness brand's Corporate Wellness Program, with the aim of promoting employees’ physical and mental well-being.

The project has involved the installation of a new wellness center at Formula 1's Biggin Hill site, which has been fully equipped with the most innovative Technogym products. Furthermore, thanks to the Technogym Ecosystem digital platform, Formula 1 has activated the Technogym Corporate Club service to allow all employees to continue to follow personalized training programs and monitor their fitness whether at home or travelling for a Grand Prix.

Technogym was selected for the superior quality of its solutions, its unique ability to integrate hardware, software, content and services into a single digital platform and its deep credibility in the world of professional sports. The Italian brand has been a point of reference for major international teams and major sporting events for years, with a track record that includes partnerships with Scuderia Ferrari and McLaren Formula 1 and the appointment as Official Supplier of the last 10 editions of the Olympic Games.

S A K I

In Japan, the term “Saki” means blooming, and it is precisely to the unfolding of flower buds that Nendo pays tribute with a family of seats, characterised by the presence of sinuous support panels for the backrest and armrests. These panels can be lacquered in various shades or upholstered in fabric or leather, allowing for endless combinations, giving each furnishing piece a refined and eclectic aesthetic.

The square island version, whose surface is enriched with stitching that intersects at the centre, is particularly inviting and can be used as a spacious seating area where multiple people can lie out or sit along its perimeter, in lounge, residential, or Hospitality spaces.

S O F T C A G E

B&B Italia revisits the past with the new Softcage outdoor collection, which is inspired by a 1975 project by Mario Bellini, whose avant-garde vision opened new horizons in the use of rattan as a valuable material for furnishings, combining bold shapes and a timeless elegance. Today this iconic concept is reinterpreted through B&B Italia's lens of innovation to give life to a collection that preserves the magic of hand-crafted rattan and blends it with contemporary aesthetics.

This new interpretation offers an unparalleled experience of comfort and style for outdoor spaces thanks to a highly sophisticated cage structure composed of 45 mm sections and 18 mm rods. The loadbearing structure boasts gentler and more ergonomic shapes thanks to the base under the seat and the backrest, both inclined and suspended. The new collection consists of a sofa in two sizes and an armchair, all with a rattan structure offered in different colours. The range of colours and fabrics allows you to personalize outdoor spaces with a touch of elegance and functionality.

T U B L I G H T

Shaping and securing made effortless

Effortlessly shape the Tubelight in any location with included clips, ensuring a seamless installation experience.

Mouldedtofitanyspace Illuminate any space with the versatile Tubelight perfect for offices, homes, and commercial settings.

I C L I G H T

The Flos IC Lights, designed by Michael Anastassiades, are characterized by a delicate balance of a sphere and a baton, evoking the image of a juggler. The collection includes various floor, table, pendant, and wall/ceiling-mounted versions, with options for chrome, matte black, or brushed brass frames. These luminaires are designed to be elegant, poetic, and visionary, offering a soft, diffused light.

B E O S O U N D

A 9

The Bang & Olufsen Beosound A9 is a powerful, customizable, and visually striking wireless speaker designed to fill any space with high-fidelity sound. It features a sculptural design with real oak legs and a wool-covered front, allowing it to be displayed as a piece of art. The A9 offers room-filling sound with active room compensation, seamlessly connecting to other speakers for a multiroom experience. The speaker analyzes its surroundings and automatically adjusts the sound output to optimize performance, ensuring balanced and clear audio regardless of its placement.

DISCOVER A WORLD OF LUXURY WITH SYNERGY.

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