Eye Candy

appeal. BY MICHELE SILVER

“We want a sense of nostalgia to come across in everything we do here! On a day to day level, that means excellent service for our customers, a smile when someone walks in, balloons for kids to play with when they walk out the door. We have a great collection of vintage toys and books, and they are scattered around the store. One of our favorite vintage items was found in the basement of our first store. It is a lawn ornament from the 1960’s of Santa and his reindeer. We hang Santa and the reindeer in a different spot each year, so kids have to look for them. In 2023, we’re going to make volunteering a formal part of our business practice, so we will be offering monthly paid time for our staff to use to volunteer for local organizations in need.”

“Our customers love our stocking stuffer wall, it’s a highlight when we put it together every year. It takes the guess work out for our customers, too! Our New Year’s resolution is to work with brands that are easiest to do business with and to always give the highest quality of service, including free gift wrapping all year around.”—morgan miller, owner

Customers are always grateful for the free holiday gift wrapping, including winter and Hanukkah-themed offerings, available with every purchase. With a careful and thoughtful curated selection of giftables, customers say the hardest part is not buying it all!” — carey deza, owner

“All of our displays are created by staff. Allowing everyone to create merchandising gives the store a continual new look—even our high school freshman have created wonderful displays with a vision that I might not have had. We try to create displays for every holiday or occasion and do it early! Shoppers will pick up a Christmas hair bow months in advance— out-of-town customers may never come back so it’s our chance to sell to them at that time. It’s the most fun to see customers come in and immediately “ooo” and “ahhh” over our decorations. Our resolutions for 2023: always be a few steps ahead, make sure we have enough merchandise and fix issues faster.” —lucia berman rossi, owner

Pink Lemonade is an extra special place to visit during the holidays. Customers not only come to shop for gifts, but they also come for the festive experience. Seeing the little ones’ eyes light up when they see our flying pink unicorn pulling Santa’s sleigh is simply magical. From contemporary pink-themed Christmas to the traditional colors, each display is thoughtfully curated to tell a story and create excitement for the upcoming holiday season.”—jill zagar, owner