Issuu

The official publication of the Washington State Independent Auto Dealers Association

Special Edition | Fall 2020

Back to Work Firing on All Cylinders!

Thinking Outside the Fishbowl PLUS...

9 Tips for Working with Your Spouse

magauctions.com

Weekly Sales

September 3rd – 9:00 AM September 10th – 9:00 AM September 24th – 9:00 AM

2-Day Montana Days Virtual Event Sale

Ford Closed Factory Sale

September 16th – 2:00 PM September 17th – 9:00 AM

September 16th – 2:00 PM

Weekly Sales

October 1st – 9:00 AM October 8th – 9:00 AM October 22nd – 9:00 AM October 29th – 9:00 AM

SPOKANE, WA 2-Day Moose Sale Virtual Event

Ford Closed Factory Sale

October 14th – 2:00 PM October 15th – 9:00 AM

September 11th – 9:00 AM September 18th – 9:00 AM September 25th – 9:00 AM

Ford Closed Factory Sales

September 2nd – 12:30 PM September 30th – 12:30 PM

Salmon Sale Virtual Event September 4th – 9:00 AM

Weekly Sales

October 9th – 9:00 AM October 16th – 9:00 AM October 23rd – 9:00 AM October 30th – 9:00 AM

AUBURN, WA

October 2nd – 9:00 AM

September 3rd – 11:00 AM

Heavy Metal Sales

September 10th – 8:30 AM September 24th – 8:30 AM

RV Sale

October 1st – 11:00 AM

Heavy Metal Sales

October 8th – 8:30 AM October 22nd – 8:30 AM

October 14th – 2:00 PM

Weekly Sales

Moose Sale Virtual Event

RV Sale

MAG Motorsports Sale

October 28th – 10:30 AM

Wednesdays at 1:00 PM (PT) Never miss the chance to acquire fresh inventory! Download the EBlock app, or visit EBlock.com and login with your Edge Pipeline credentials. SEPTEMBER 2, 9, 16, 23, 30

Heavy Metal Sales

September 4th – 8:30 AM September 18th – 8:30 AM

MAG Motorsports Sale

September 23rd – 10:30 AM

GSA Sale

September 18th – 11:00 AM

GSA Sale

October 16th – 11:00 AM

Heavy Metal Sales

October 2nd – 8:30 AM October 16th – 8:30 AM October 30th – 8:30 AM

EARN MAG NOW INCENTIVES THIS SEPTEMBER & OCTOBER!

253.737.2345 infonow@magauctions.com

OCTOBER 7, 14, 21, 28

ALL SALES ARE OFFERED ONLINE ONLY VIA EDGE SIMULCAST. NO IN-PERSON AUCTION ATTENDANCE. All information subject to change without notice.

Special Edition | Fall 2020

The official magazine of the

WASHINGTON STATE INDEPENDENT AUTO DEALERS ASSOCIATION 707 Auburn Way South Auburn, WA 98002 T: 253-735-0267 | F: 253-804-0844 staff@wsiada.com WSIADA.COM AJ Hamedian, Board President

Excellent Choice Auto Sales, LLC | aHamedian@yahoo.com

Wasim Azzam, Board Vice President

All Right Auto Sales | Joe@AllRightAutoSales.com

Vacancy - Board Secretary Emil Scarsella, Board Treasurer

Town & Country Auto Sales | E.Scarsella@hotmail.com

George Henson, Chapter President – North Cascade Walker Motor Works | HarvestVision21@msn.com

Andrew Drager, Chapter President – North Sound Drager’s International, Inc. | Andrew_Drager@mac.com

Wasim Azzam, Chapter President – South Sound All Right Auto Sales | Joe@AllRightAutoSales.com

John (Buck) Tinsley, Chapter President – Vancouver Buck’s Family Auto Brokers | TakeOnPayment@gmail.com

Vacancy - Chapter President – Yakima Vacancy - Chapter President – Tri Cities

Contents 2 �� Membership Benefits 4 �� Events Calendar 5 ��Executive Director’s Message: Back to Work!

Vacancy - Chapter President – Spokane

7 �� News & Updates

J.T. Curry, Board President Emeritus

8 �� Service Provider Directory

Randy Fletcher, President Emeritus

9 ��9 Tips for Working with Your Spouse

Ken Williamson, Board President Emeritus

11 ��Auction Listings

John Biddle, Board Member

13 �� Autozone Advertorial

Badie Darwazeh, Board Member

14 �� Insurance Corner

WSIADA STAFF

16 ��NIADA Government Update

Motors Northwest | JT_Curry@motorsnorthwest.com In-N-Out Auto Sales | inandoutwa@gmail.com John’s Auto Mart, LLC | JohnsAutoMart@msn.com Brooks Biddle | finance@brooksbiddle.com Seattle Auto Haus | bd@seattleautohaus.com Todd C. Elliott, Executive Director Colette Eilers, Receivables/Payables Rick Olson, Education Manager Mila Froman, Membership Manager Meghan Blake, Seattle Auction Store Manager Jill Guest, Spokane Auction Store Manager

PUBLISHER

MEMBER

18 �� Road Usage Charging 19 ��Membership Updates 20 �� Just For Fun 23 ��WSIADA Membership Form 23 ��Continuing Ed Quiz

the Front Row | wsiada.com | Special Edition Fall 2020 |

Washington State Independent Auto Dealers Association

Dealer Membership Beneﬁts Protect the interests of your dealership AND support the auto industry in Washington State!

ADVOCACY ❏

Dealer Advocate Line*

❏

Legal Support through WSIADA partner law firm

❏

Industry protection by WSIADA’s lobbyist

❏

Exclusive Legislative updates

EDUCATION ❏

Continuing Education & Sales Training

❏

Compliance Training

❏

Dealer Productivity Training

❏

Discounted attendance at annual WSIADA Education Fair East or West

SPECIAL FEATURES ❏

NIADA membership included

❏

Subscription to the Front Row magazine included

❏

Membership may be billed montlhy or annually**

❏

10% off Products available through WSIADA stores and wsiada.com

❏

One-stop shopping for everything you need to manage and promote your dealership, including marketing materials, signage, forms, stationery and much more.

❏

Custom Orders on marketing products you need at prices you can afford!

❏

$5000 in Auction Discounts at: DAA (NW and Seattle), Manheim (Seattle and Portland), Copart, Adesa (Seattle and Portland), IAA, CTM Unlimited, Copart, Kaman, and Ehli***

❏

Leadership opportunities

ADDITONAL BENEFITS ❏

Mac Ruddell Scholarship (Exclusive to dealer families!)

*Recent dealer advice resulted in $5000 saves on one dealer transaction. **Education related products not eligible for billing option. ***Auction cards have no actual cash value. Lost cards will not be replaced. Cards may be picked up during normal business hours from WSIADA main office, ADESA Seattle, DAA Seattle, DAA Northwest or Manheim Seattle.

20180813

Dealer Management System

DEALER-PARTNERS WANTED Sign-Up Today Start Growing Your Business

Instant Approvals 24/7 Availability Easy To Use

Access Industry Leading Service Providers All On One Site!

Title Workshops All Webinars! September 10 October 15 November 12

Chapter Meetings

Events Calendar

Postponed due to COVID-19 restrictions

Education Fairs East | JULY 2021 | Spokane West | AUGUST 2021 | Seattle

GO GREEN, WIN GREEN! Join EnviroStars Reduce operating costs.

Improve workplace safety.

Protect the environment.

Attract new customers.

Interested? Sign up to learn more about this FREE Washington green business recognition program by October 15th and you'll also be entered in our $500 contest drawing. Visit envirostars.org/automotive to get started.

https://envirostars.org 4 | the Front Row | wsiada.com | Special Edition Fall 2020

(877) 220-7827

EXECUTIVE DIRECTORâ€™S MESSAGE

eâ€™re BACK! Sorry for the hiatus. It has been a difficult several months for all of us. However, thanks to a very loyal dealer member base, I can say that that WSIADA is firing on all cylinders!

I hope that our dealers are having similar success. This column is going to be a potpourri of announcements, reviews and summaries.

WSIADA Store We are now open, although complying the minimal in store occupancy of 3 dealers at a time. That turns out to be no big deal as we rarely have more than a couple dealers at a time in the store.

we are launching in place of the Education Fairs. I know you cannot beat the face time with other dealers and our Associate Members, but it is just something we cannot pull off in the Covid-19 environment. We were looking forward to trying out our new Western WA venue. There is always next year. Watch for QuickCover and WSIADA.com for calendar updates surrounding the Webinar calendar.

I need to ask you to be patient with staff when you call, for whatever reason. I have Webstore received some feedback that is surprising and unacceptable on the way a small group of You, our dealers, have been very loyal to our online Webstore. We thank you for that loyaltly! you treat staff when you call in. Remember, our only purpose is to serve you, our members. We were able to recently initiate the dealer pick up option so the local dealers could avoid However, verbal abuse and language is NEVER acceptable. shipping charges.

Stay safe as you run your dealerships in this odd new world. Remember to call or write should Unfortunately, we need to wait for our Auctions you have questions, about anything! to move to live, inlane auctions before we can open our Auction kiosks. When we do, we Good selling! know we are going to ask for your patience and compliance with social distancing. More on that when we actually open.

Auction Kiosks

Continuing Education

Todd C. Elliott, WSIADA

Chapter Meetings, Education Fairs, Title Workshops: This part of our business has undergone massive renovation. We have effectively eliminated Spring Chapter meetings. We cancelled both Education Fairs, but we are quite excited about a summer Webinar series

the Front Row | wsiada.com | Special Edition Fall 2020 |

Miranda knows... We get it. If you want to buy a car ask an automotive professional.

If you want to properly protect your dealership ask an insurance professional who understands your business. We are car people. We insure car people. Its all we do.

Insurance & Bonds for: • Auto Dealers • Auto Service • Body Shops • Daily Auto Rental

To get started visit www.ShepQuote.com

It’s so easy • Ask Miranda • She knows

#askMiranda

Shepard & Shepard Insurance 855-396-0488 MEMBER - NIADA, OIADA, WSIADA, ISIADA, ASA Home office: Tri-Cities, WA

6 | the Front Row | wsiada.com | May/June 2019

NEWS UPDATES

A Word from the Washington Department of Transportation

Corrections We try to capture all the mistakes, but some just slip through.

ater this year, WSDOT will make changes to our Good To Go! billing system which will give us the ability to mail toll bills to dealership plates for trips made on toll roads. With our existing system, we have been unable to mail toll bills for dealership plates, even though they are subject to paying tolls.

We encourage you to open a Good To Go! account as it will help save money, and will make managing your fleet of vehicles easier. The process is simple and can be done online at MyGoodToGo.com, in-person at one of our customer service centers, or over the phone by calling 1-866-936-8246. Further information about tolling including facility locations, rates and how to pay is available online as well as on the WSDOT app. We understand that this is a change for your company and we are happy to answer all your Good To Go! and tolling questions, so please don’t hesitate to contact us at 1-866-936-8246.

[1] Nov/Dec 2019 Insurance Corner: Some of you may have read with interest Todd Shepard’s article with a disjointed opening paragraph. It was our OOPS. The first paragraph from Todd’s previous column got stuck on the front end of his new column, which a acutally started with, “As a dealership owner…” [2] We gave incomplete credit for the Tire Hieroglyphics article on page 14 in the November/December issue. The article was a reprint from The Star: Mercedes-Benz Club of America. John Goux wrote the article, but many of you probably thought, who the heck is John Goux, now you know.

McConkey Auction Group Launches magauctions.com Independent auction company consolidates online presence. Spokane, WA – McConkey Auction Group (MAG) is excited to announce the launch of MAGauctions.com, a website that includes all its wholesale auction businesses. Prior to its development and June 12th launch, the company had separate websites for DAA Northwest, DAA Seattle, and its motorsports division. One of the tools magauctions. com provides is a comprehensive sale calendar. Dealers can now view all scheduled MAG events in a single online location. “The calendar development was a priority when we began the project,” says Mitzi VanVoorhis, MAG’s VP of Marketing. “We started working on the new website before COVID-19 hit – the rapid pace of change since then has made the calendar a go-to tool,” she adds. In addition to the calendar and information about DAA Northwest, DAA Seattle, MAG Now, MAG Motorsports and MAG RVs, magauctions.com provides

dealers with entry to both EBlock and Edge Pipeline. The McConkey Auction Group served as a beta location for EBlock earlier in the year; its MAG Now auctions are powered by EBlock and take place every Wednesday at 1:00 PM (PT). MAG’s weekly DAA Northwest and DAA Seattle auctions are offered via Edge Simulcast. Future magauctions.com plans include the integration of new dealer tools. “We are in a time of digital transformation,” says Bob McConkey, President and CEO of MAG. “Our new website is one avenue we have employed to supplement our hands-on, relationship-based service,” he adds. McConkey Auction Group (MAG) is an independent, wholesale auto and specialty auction company headquartered in Spokane, Washington. MAG’s auctions include DAA Northwest, DAA Seattle, MAG Now, MAG Motorsports, and MAG RVs. The company is a member of the National Auto Auction Association and ServNet, America’s premier independent auto auction network. For more information, contact Mitzi VanVoorhis at mvanvoorhis@magauctions.com or (509) 220.4866. the Front Row | wsiada.com | Special Edition Fall 2020 |

Service Provider Directory WSIADA Service Providers know our industry and understand what you need as a dealer. When youâ€™re hiring professionals, support the ones that support your Washington Independent Auto Dealers Association (let them know you saw them listed as a WSIADA Service Provider).

Accounting & Tax Services RH2 | Rekdal Hopkins Howard (425) 658-1400 rh2cpas.com Learn more on page 17

Tax Refund Services Tax Max (813) 987-2199 taxmax.com

Auctions ACV Auctions

(800) 553-4070 acvauctions.com

Adesa Seattle

(253) 735-1600 adesa.com/Seattle

Adesa Portland

(503) 492-9200 adesa.com/Portland

Copart Auto Auction (253) 847-8300 copart.com

Yarbro Auctioneers (509) 765-6869 yarbro.com

Benefits & Health Insurance Washington Retail Association (360) 943-9198 waretailservices.com

Bonds and Commercial Insurance Farmers - Karen Dunn Insurance Agency (253) 964-7070 business.farmers.com/karen-dunn

Shepard & Shepard Business Solutions (855) 396-0488 shepquote.com Learn more on page 6

Custom Signs Sign Dog

(253) 445-6424 signdogs.com

Dealer Management Systems Carousel Software

(877) 396-5808 ctmunlimitedauction.com

Dennis Demattia demattia@alcm.org (509) 926-8848 carouselsw.com

DAA Northwest

Frazer Computing

CTM Unlimited Auctions

(509) 244-4500 daanw.com Learn more on the inside front cover

DAA Seattle

(253) 737-2200 daaseattle.com Learn more on the inside front cover

(888) 963-5369 frazer.com info@frazer.com

Skywerks

(206) 999-6699 skywerks.com

Digital Marketing

Ehli Auctions

FusionZone Automotive

Insurance Auto Auction (IAA) Seattle

Sygnifi Networks

(253) 572-0990 ehliauctions.com (206) 658-6900 iaai.com

Insurance Auto Auction (IAA) Spokane (509) 891-2388 iaai.com

Kaman Auctions

(425) 640-5111 kamanauctions.com

Manheim Seattle

(206) 762-1600 manheim.com Learn more on the inside back cover

(888) 863-5707 fzautomotive.com (833) 794-6434 sygnifi.com

321 Ignition

(888) 725-7637 321ignition.com

Environmental Services EnviroStars

(877) 220-7827 envirostars.org

Finance and Insurance Asura Group

(206) 290-3993 asuragroup.com

8 | the Front Row | wsiada.com | Special Edition Fall 2020

Northwest Dealer Financial Services (206) 718-7234 (Western WA) (509) 705-7597 (Eastern WA) nwdfs.com

The F&I Group

(360) 710-9545 info@thefandigroup.com

Fleet Management Spireon

(800) 557-1449 spireon.com

Legal Services Davies Pearson, P.C. (253) 620-1500 dpearson.com

Lending CU Direct Lending (877) 744-2835 CUdirect.com

Lobel Financial Corp. (253) 839-2600 lobelfinancial.com Learn more on page 3

Reliable Credit Association (253) 240-1818 ReliableCredit.com

United Finance Company (503) 238-6475 unitedfinance.com

Parts & Service AutoZone

(866) 727-5317 sc53@autozone.com Learn more on page 4

CoverCraft

(405) 238-9651 covercraft.com

Payment Processing Clearent, LLC (866) 435-0666 clearent.com

Vehicle Transport Diesel Auto Express

(360) 539-8600 DieselAutoExpress.com

Runbuggy

(888) 872-8449 runbuggy.com

9 Tips

for Working with Your Spouse

By Nancy Friedman, Founder/President Telephone Doctor Customer Service

ince we’ve been married, my husband and I have had four successful startups. Three were his start ups and I helped him. And one was my start up and he helped me.

During most interviews I’ve done, the one question that comes up consistently, is: “Nancy, you’re with Dick 24/7/365. How on earth do you do that; how does that work?”

The lessons that apply to husband/wife teams can also apply to working with siblings and close friends.

Successful START UP Tips for Working with your Spouse Honey, sweetheart, darling, love of my life, etc. are for use in the kitchen – not your business. Using our first name still showed our customers we’re a family friendly business. We certainly do have our pet names we use in the home (not to be given here…LOL), but not in the business world.

We did, as you might imagine, had and yet worked through some of the tough times, and there were a few, not many, but yes, a few.

Leave your ego at the door. If you went into 2 business “together” that’s so important. If you were brought in later down the line, it’s still critically important. It just could be more difficult. Getting credit is important. We all need it. Or do we and is it? Or does it simply mean ‘we got it done.’ That’s something only the two of you can answer. We went with the ‘we got it done’ part. Sometimes it was his idea; sometimes mine. We drank to the idea. Not the person.

Here are a few tips that made all 4 of our startups successful. And I might add these are in NO PARTICULAR ORDER. Nor did we have any of these written down ahead of time. They just ‘were!’

Did you see the word: “WE” in there? That’s a key word in working with your spouse – WE. Using it often helps maintain the idea. Even when it was one of our own ideas, we used the word “WE.” We took the applause together. Still do.

Without missing a beat, our answer is: “We didn’t know it wasn’t supposed to work.” Buy IN Is crucial.

CONTINUED NEXT PAGE the Front Row | wsiada.com | Special Edition Fall 2020 |

CONTINUED FROM PAGE 9

Don’t ever, ever lose your 3 sense of humor. Ever. There is humor in most everything and if you’re having trouble finding it, think of San Juan, Puerto Rico, or the Bahamas, or 9/11, or your friend with cancer. In the long run, it usually can be worse. Complainers and blamers don’t make great partners. Alone time is mandatory. 4 Both alone, alone, and together alone. It’s back to ‘dating’ and spending time ‘together.’ Especially making the time ‘when you feel there is no time. We make time for what we feel is important. It doesn’t need to be hours and hours. Even a short dinner at a fast food restaurant can work. But a nice dinner with a glass of wine to relax and share good thoughts works well, too. Neither Dick or I have any great hobbies like golf, tennis, bridge, hiking, and so many others that often keep spouses apart too long. Most of our dinners were “alone together.” We enjoy each other. Oddly, still do. Something bothering you. Do not ‘emotionally leak’ on your spouse. Or anyone in your business. Flat tire? Gained weight? Argue with kids? Whatever. If it didn’t involve the spouse, don’t take it out on the spouse. Emotional leakage is getting mad at Peter & taking it out on Paul. Not right, not fair, not fun.

Don’t take the negative situation from someone/something else and put it on your spouse. And sadly, it’s easy to do, mostly because of our unconditional love for each other. Sort of “we know we can, they’ll forgive me.” Sure, we will; however, we don’t like it. And it happens all the time. We don’t enjoy it when a customer ‘leaks’ on us, do we? Something happened to them unrelated to us and they take it out on us. They leak too. But we’re just not about to say, “Hey, stop leaking on me.”

Working 24/7/365 is NOT for 6 everyone. I wouldn’t push it on others. Sometimes it sounds like a great idea. Some folks are not aware of what’s involved with working with a spouse. And since most of us are not psychiatrists, we need to stay out of that suggestion. Even the best of couples working together can have issues. It’s HOW those issues are handled that makes the success. (That’s a whole ‘nother article.) Bringing KIDS into the fold? 7 Not able to say good, bad or indifferent on this one. I can tell you what we did. And it worked. When our son said he wanted to come into the business after graduating college we said, “Sure that’s super. However, we need you to get hired somewhere else for a year to see how working outside the family business is. It’s not always reality.” While he wasn’t thrilled with the option, he went and got a ‘real’ job at a big company and one year later came back and asked that we hire him. We did and he’s been around ‘forever.’ We did have some ground rules. I wasn’t MOM and Dick wasn’t DAD in our 9-5 working environment. We were Nancy & Dick. Then after 5 we were MOM and DAD again. Could he deal with that?

10 | the Front Row | wsiada.com | Special Edition Fall 2020

“Let’s find out,” he said. Again, it worked for us. No respect was lost by calling us by our first names. In fact, it made us closer.

Never, never, never go to bed angry with each other. NEVER! No more needs to be said on this.

Reread Number 8.

Nancy Friedman is the founder and chairman of Telephone Doctor Customer Service Training She is a former Franchisor with four successful startups with her husband Richard. Nancy is a popular keynote customer service speaker at franchise and corporate meetings around the country. www.nancyfriedman.com 314.291.1012 nancy@telephonedoctor.com

AUCTION LISTINGS For a current calendar view, visit WSIADA.com and select “Calendar” from the top navigation menu. Adesa | adesa.com/seattle

Tuesday: Consignment 9:30AM Alternate Tuesday: Specialty 8:30AM Thursday Night: InOp Sale 4:45PM

Adesa | Portland adesa.com/portland Thursday: Consult website

Copart | copart.com

Times vary: Consult website

CTM Unlimited

See website for auction dates and times: www. ctmunlimitedauction.com

DAA | Seattle | daanw.com

Friday: Dealer and Fleet/Lease 9:00AM Alternate Friday: Heavy Metal* 9:00AM (Lane 8) Monthly GSA Public Auctions: 1:00pm as scheduled” *Mechanically-challenged/cosmetically damaged/nonrunning inventory

DAA | Northwest | daanw.com

Weekly auctions: Thursdays at 9:00am; Monthly promotional event auctions: Wednesday at 2pm & Thursday at 9:00am Monthly MotorSports auctions: Thursdays at 11:00am (Lane 8) Monthly RV auctions: 11:00am (Lane 8); Heavy Metal auctions: 8:30am as scheduled (Lane 8); NOTE: MotorSports, RV and Heavy Metal auction dates can be found at daanwmotorsports.com

Ehli Auto Auctions | ehliauctions.com Last weekend of every month.

IAA - Insurance Auto Auctions Seattle iaai.com See website for dates and times

IAA - Insurance Auto Auctions Spokane (509) 891-2388 See website for dates and times

Kaman | kamanauctions.com Thursday: Noon

Get your plate frames and inserts from WSIADA!

YOUR logo, YOUR style Competitive Pricing Support WSIADA

Get started with a quote today at www.wsiada.com.

Manheim | Seattle manheim.com/locations/SSAA/events

Monday: OVE Event Sales Tuesday: Alternate weeks Ford Factory (Closed sale) - 10:00am; Crossborder Mobile Sale - 1:00pm Wednesday: General Sale Weekly 9:00am All sale dates and times are subject to change. Please verify with the Auction or manheim.com.

Manheim | Portland manheim.com/locations/PAA/events Tuesday: Open Sale: 9:00AM

the Front Row | wsiada.com | Special Edition Fall 2020 |

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12 | the Front Row | wsiada.com | Special Edition Fall 2020

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ADVERTORIAL Not a current AutoZone Customer? Now is the time to try us out. Get started by visiting www.autozonepro.com/ niada and getting your new account set-up today.

utoZone announces the NEW Exclusive NIADA Member Program. The new offering includes a deeper discounted upfront price, a Quarterly Electronic Ordering Rebate, as well as a Tiered Quarterly Volume Rebate. AutoZone understands the growing recon costs, and has put together an offer, that helps reduce those costs. Hot-Shot Deliver, Stocking Programs, Monthly Promotions, Tools & Equipment, OnLine Ordering, Brake Bundles, Core-Deferral, and 48-hour labor claim reimbursement, are just a few of the many things that AutoZone offers.

In addition to the Member Benefits Offering, AutoZone is also offering the State Affiliates a way to earn Financial Membership Support through our State Level Affiliate Program. This additional support is based on the level of Commitment each state is willing to commit to and the incremental State Level Sales over last year. This additional support will be used at the State Level to drive program awareness, new membership, increased partnership communication to its members, stronger participation and sponsorship, and ultimately drive new and increased sales through the partnership program.

PROVEN TOUGH FOR THE PROFESSIONAL WEâ€™VE BUILT OUR BRAND TO PROTECT YOURS Duralast auto parts are produced to the strictest standards by trusted manufacturers who utilize the highest quality materials, state-of-the-art processes, and well-designed, durable components. You can depend on Duralast

the Front Row | wsiada.com | Special Edition Fall 2020 |

INSURANCE CORNER

Thinking Outside the Fishbowl

By Todd Shepard, Owner Shepard & Shephard Insurance

hat a great phone call! Your prospect is on his way to the dealership to see the blue Challenger on the front line and he’s bringing his tax refund with him. What’s next? You warm it up, wash the exterior if needed, and make sure it’s standing tall. Afterall, the first impression is the most important when your prospect comes to look at a car and anything you can do to make this experience more enticing to your prospect is worth the effort. Before he shows up you take one last look, everything is perfect, right? If you are like many busy business owners, you may want to look again. Sure, the car may look like new but what about your facility? Do your efforts to present a clean car mirror your efforts to present a clean dealership that encourages your prospect to consider making their second largest (or maybe even their largest) purchase from

you? If not, maybe a bit of Spring Cleaning is in order. Years ago, I had the distinct pleasure of being involved as the sales manager with a start-up dealer who built a brand-new facility. Business was growing and the day-to day-challenges of business growth, employees, and customers was taking its toll on the focus of cleanliness and organization. Although it was busy, the service department was a mess with boxes, old parts, and junk sitting around. The owner and service manager suffered from what I call “inside the fishbowl disease”, meaning they were only looking outward and had no concept of what things looked like from the customer’s perspective.

that this was his facility. It worked! I showed the owner the photos and he immediately began asking if this was taken at his competitor and scoffing at what a mess it was. The final photo included his business sign. It was a punch in the stomach—but within hours, the entire staff was engaged in clean-up operations. With the fishbowl disease cured and the clutter removed, this is now one of the nicest and most successful dealers in the area. As a bonus, the service department was so nice and presentable the salespeople began offering quick tours at the end of the test drive—building more confidence and gross!

If increasing prospects’ confidence to buy from you and increasing the opportunity for greater gross profit I knew the owner would not sit are not enough incentive to seek a still and listen to any constructive cure for fishbowl disease, I encourcriticism so I decided to take some age you to consider the value of photos using different angles as to avoid signage or other tell-tale signs loss prevention.

14 | the Front Row | wsiada.com | November/December 2019

Clutter, exposed and unnecessary equipment, old tires, chipped paint, rough siding, exposed wiring, old signs, and unmarked steps—these are just a few of the common causes of slips, trips, cuts and scrapes to your staff, customers and prospects, which translate directly to insurance claims and losses.

what pops up when you or others view them on a computer monitor. Things we don’t see in real life magically show up in photos.

Create a checklist of focus areas.

The good news is that these losses Start cleaning and can easily be prevented just by C organizing—then rinse and repeat every week. paying attention to the cleanliness of your facility. Lower loss exposure, It gets easier each time, and I higher closing ratio, higher gross? guarantee you’ll love the results. If Sounds like free money to me. you are feeling like a fish out of water creating a checklist that works, feel free to shoot an email to todd@ shepquote.com and I’ll send you a sample checklist to get started.

Not sure how to get started? It’s as easy as ABC:

Begin by taking a few A pictures of your business using your smart phone. Don’t go looking for trouble—just snap a pic from the front and sides of the building. You’ll be amazed at

A regular contributor to the Front Row, Todd has worked hands-on in and with the automotive & RV industry for over three decades. visit shepquote.com or call (855) 396-0488.

(425) 658-1400 www.RH2Cpas.com

the Front Row | wsiada.com | Special Edition Fall 2020 |

Government Update

By Shaun Petersen NIADA Senior V.P. Legal and Government Affairs

IADA is your voice in Washington D.C., advocating for independent dealers, the used vehicle industry and small business. Here’s a look at the latest news and NIADA efforts regarding legislative, regulatory and grass roots activities.

LEGISLATIVE

At press time, the Democratcontrolled House of Representatives and the Republican-controlled Senate remained in a standoff over the next phase of COVID-19 relief legislation. In May, the House passed the Heroes Act, a $3 trillion package that includes $1 trillion in aid to state and local governments, another round of stimulus checks to individual Americans and an extension of the $600 per week enhanced unemployment benefit. In July, Senate Republicans introduced a series of bills – collectively called the Health,

Economic Assistance, Liability Protection and Schools Act – totaling $1 trillion in spending. The HEALS Act also includes stimulus payments, but does not include state and local funding, and would substantially reduce the unemployment benefit to $200 initially, then matching 70 percent of lost wages when added to state benefits. It would also put another $190 billion into the Paycheck Protection Program and allow small businesses to take out a second PPP loan. As the two sides attempt to negotiate an agreement, NIADA has been actively supporting several bills related to the COVID-19 pandemic. One is S. 4117, the Paycheck Protection Small Business Forgiveness Act, which would provide automatic forgiveness for PPP loans of less than $150,000, requiring only submission of a one-page form. Currently, businesses must show they have met certain conditions regarding how and when

16 | the Front Row | wsiada.com | Special Edition Fall 2020

EDITOR’S NOTE: Those of you who read the NIADA magazine may have already seen the attached. I thought the information was important enough to include in our magazine as well. ~ Todd Elliott

the funds are used to have the loans forgiven. Another is S. 4317, the Safe to Work Act, which is part of the HEALS Act. The bill would provide a five-year liability shield to prevent businesses, schools and hospitals from being sued over coronavirusrelated issues. The liability shield has been on the Republicans’ radar almost since the pandemic began in March, but it has been opposed by Democrats. Senate Majority Leader Mitch McConnell (R-Ky.) said the lack of such a shield would “dramatically slow” the nation’s economic recovery. NIADA is also seeking additional targeted assistance for certain small businesses, including additional PPP funds for the businesses that need it most.

REGULATORY

Federal Trade Commission: Three years ago, the FTC began an in-

depth qualitative study focusing on the experiences of 38 consumers who had recently purchased and financed a vehicle through a dealer. The results of that study were released in July, and the report, called Buckle Up: Navigating Auto Sales and Financing, includes areas in which dealers were less than transparent about the sales and finance processes, leading to customer confusion. The FTC said the single greatest area of confusion involved ancillary products like service contracts or GAP. Customers were often confused as to whether such addons were mandatory, sold in a package or bundle, or included free with their purchase. Many didn’t understand the limitations of the products. Among other issues highlighted by the FTC was a finding that consumers can be unaware of key terms in sales and finance contracts, often because the negotiations tend to focus primarily on monthly payment. The commission said that approach can leave consumers in the dark about other important financial variables, such as down payment, length of financing and annual

percentage rate. Even a seemingly simple term like price was often confusing – it could mean sticker price, out-the-door price, total sales price or something else.

PAC

The report also addressed issues in advertising, negotiations, reviewing and signing documents, and renegotiating financing.

On Aug. 17, the NIADA legislative committee held a virtual Q&A with Rep. Henry Cuellar (D-Texas), who took questions from the committee about the Congressional battle over the next phase of COVID-19 relief legislation, the Paycheck Protection Program, the federal budget and more.

To read the complete report visit www.ftc.gov/system/files/ documents/reports/bucklenavigating-auto-sales-financing/ bcpstaffreportautofinancing_0.pdf

Cuellar is a longtime friend of NIADA and the used vehicle industry, and was a featured speaker at NIADA’s 2015 National Policy Conference in Washington D.C.

Department of Labor: DOL has launched an online tool that can help you determine whether your employees are eligible for COVIDrelated benefits under the Families First Coronavirus Relief Act.

In June, his leadership and willingness to reach across the aisle to promote legislation that helps small business was recognized by the U.S. Chamber of Commerce, which selected him for three awards – the JeffersonHamilton Award for Bipartisanship, the Abraham Lincoln Leadership for America Award and the Spirit of Enterprise Award for his support of pro-job, pro-growth policies.

While the tool is currently set up for employees, employers can use it to check if they are obligated to provide paid sick leave or paid expanded family and medical leave for staff members. You can access the tool through the NIADA COVID-19 Resource page at covid19.niada.com. Click on “Determining Your FFCRA Eligibility.”

“I always keep in mind the words of John F. Kennedy, who said there’s not a Republican idea that’s the best idea and there’s not a Democrat idea that’s the best idea,” Cuellar said. “Wherever the idea comes from, you look at what’s best for the country.”

WSIADA Retail Store Is Open! Wanting to downsize? Thinking of Retiring? Promote your dealership location with WSIADA Lot Leads!

The WSIADA retail store in Auburn reopened to the public on June 15, 2020 following the mandatory requirements for King County in the phase plan.

email LotLeads@wsiada.com for more information

Our auction booth locations will remain closed until the auctions are able to reopen their facilities to live auctions. the Front Row | wsiada.com | Special Edition Fall 2020 |

Membership Updates Here are your latest colleagues to renew their WSIADA membership ...and we welcome to our newest members, highlighted below in bold text.

1 Star Motors, Inc

1st Choice Auto Sales 360 Auto Sales 507 Motorsports A & A Auto Wreckers A & E NW Motors, LLC A Auto Sales A Pro Automotive A to B Auto, Inc A-Jacks Auto Services & Towing LLC

Adams Auto Sales

Affordable Used Cars & Trucks

Agri-Fix, LLC Airport Auto RV Pawn & Sales AK Motors, LLC Al Aws Car Dealer, L.L.C.

All American Classics, Inc All American Motors All Pro Auto Sales LLC

All Recovery Services of Washington LLC All Right Auto Sales Allwest Auto Remarketing

Allyn’s Specialty Cars Alpine Haus Marina Ameda Auto Sales Inc

Anacortes Auto Sales LLC

Annie’s RVs LLC Apex ASAE Auto Sales International

Appleway RV Aromax Auto Sales Arrotta’s Automax & RV, LLC Art Kuzma Motors, Inc Artistic Auto Group, LLC Attwood Auto Wholesale Inc. Austin’s Auto Sales

Austin’s Pro/Max Auto & Truck Sales Auto 206 Incorporated Auto Credit Auto Max USA Auto Sales Consultants, LLC Auto Sales Unlimited, LLC Automotive Specialties Auto Sales, Inc

Autos Only Burien Auto Sales Autowerx AWD Auto Sales

B & B Auto Repair & Sales Ball Auto Sales & Service, Inc. Bart’s Auto Den, Inc.

Bayside Auto Sales BBL Auto Sales

Dick Vlist Motors, Inc

Bella’s I-5 Motor Sport

Diesel Alliance Trucks DownRiver Auto L.L.C.

Big Toe Auto Salvage, Inc.

Duffy’s Auto Brokerage LLC

Best Deals Inc

Bill Harris Used Cars, Inc Boardwalk Motors Booker Auction Company Bowen Auto Boyko Motors LLC

Brink’s Car Sales Brooks Biddle Suzuki, Inc Bruce Cox Imports, Inc

Buck’s Family Auto Brokers LLC Budget Auto Sales

Bunce Rental, Inc Buy Here Pay Here, Inc

Calligan Transportation Services Inc

Car Craft Auto Sales, Inc Car Trends II, LLC Carhop

Carland Auto Sales Carson/Taylor Auto Search, LLC Carstars

Cascade Trader, Inc.

Castle Auto Sales Chad Chambers Auto Sales

Championship Motors Chehalis Auto Center LLC Clarkston Auto Sales, Inc Classy Chassies Fine Used Cars Clearwater Collision & Towing, LLC Clickit RV, LLC Coastal RV’s & Auto Sales

Drager’s International, Inc Eastlake Auto Brokers Eastside Advanced Auto, LLC Eastside Harley-Davidson Easy Auto Sales LLC

Eldon Robbins Auto Sales, Inc Elite 1 Auto Sales

Elite Auto Source, LLC Elliott Bay Auto Brokers

Emerald City Harley-Davidson Emerald Valley Auto Sales Erickson Tank & Pump, LLC

Erik’s European Auto Repair European Auto Brokers Inc Excalibur Auto Group Inc Expo Auto LLC Export Auto Sales, LLC

Farm & Home Supply, Inc Farrell’s Sales Federal Way Auto Sales

Fife Auto Repair & Sales Fife RV Inc Financial Consultants International, Inc First National Autos First National Fleet and Lease, Inc

First Union Auto LLC Five Star Autos.com

Frank’s Auto Sales

Freedom Automotive

Cobalt Truck Equipment Cochrane Auto Ranch Collins Auto Wholesale

Funke’s Auto Renovation & Auto Sales

Corn Motors

God Fearing Brothers Ltd

Columbia Auto Center Common Sense Motors Community First Auto Centers Cougar Investments Inc CrankyApe.com Curbside Motors.com

Dave Barcelon’s Truck Town, Ltd

Del Sol Auto Sales Delta Dealer, LLC

Destination Harley-Davidson of Tacoma Dick Hannah Honda

18 | the Front Row | wsiada.com | Special Edition Fall 2020

German Auto Services, L.L.C. GGG Auto Center LLC Global Elite Motors GO Auto Brokers LLC Goodfella’s Motor Company Grand Auto Sales Grand Sport Motors

Grandstand Auto Sales Greg Auto Sales and Service LLC Griot’s Motors

H and H Classic Cars Inc Halterman’s RV Haven Street Motors

HCM Highland Auto Hill’s Auto & RV, LLC Hot Rod Alley Inc Hot Rod Hunters, LLC

House Of Cars Auto Sales LLC Hudson Auto Center of Bremerton Hwy 20 Cars & Trucks

I-5 Motors Impact Auto Sales, LLC

Integrity Auto Center No 1 LLC

Island E Cars

J. Stout Auction

James G Murphy, Co

JDM Car & Motorcycle, LLC Jennifer’s Greenacres Auto Sales JFK Auto Sales and Service JMC Motorsports, LLC Johnson RV JTM Group LLC Karz n More, Inc

Kent RV Kent Truck & Equipment, Inc

Kersey Mobility Systems, Inc Kirkland RV Sales Kitsap Auto Outlet Kitsap Used Cars, LLC Kleyn’s Auto Sales, Inc KMB Motors Lakes Auto Sales

Landmark Motors, Inc Legend Auto Sales Inc Leonard Evans Cars LG Used Auto Sales Liberty Auto Sales

Liberty Bay Auto Center Inc Liberty One Auto Sales LLC

Mt Si Motors My Friends Auto Sales

Northwest Recreational Liquidators, Inc.

Northwest Rides, Inc. NW Autoxchange

Millennium Auto Sales Miller’s Auto Sales Mills Motors LLC MK Motors Modern Collision Rebuild & Service Money Man Pawn

Sport Motive Auto Sales Stillbuilt Motorsports

Stokes Auction Strom Auto Sales

Subtle Industries Olympia Auto Source Olympic Auto Works, LLC Olympic Motors Omak Auto Plaza LLC One.7, Inc Ott-Knott, Inc Owen Equipment Company Owen’s Yamaha Suzuki Harley-Davidson Own a Car

Pacific Point Auto Sales Paisanos Chevrolane Auto Sales Pascual Performance Autos, LLC

Tacoma Auto Exchange Tacoma Car Sales LLC Ted Motors Co The Auto Mart

Three Rivers Marine Thunder Dome Car Museum Tom’s Car Store Inc

Patriot Automotive

Payless Auto Mart LLC

Penske Truck Leasing Co, LP

Total Truck Shop, LLC Triple A Auto Sale

Phil’s Auto Sales Port Angeles Power Equipment

Triple C Auto Brokers Truck Country, L.L.C.

Premier Auto Group Premier Motorsports

Truckland

Premium Motors

Trucks & Auto Auctions Trucks Northwest

Prime MotorSport

Pro Finish Inc

Pro Truck & Equipment

U-Neek RV Center

Puget Sound Truck Sales, Inc. Pyramid Automotive

Union Gospel Mission Motors Unique Motorsports Auto Sales Universal Sales & Service V.I.P. Traders, LLC

Vail International, Incorporated Valhalla Auto LLC

R & R Body and Paint

Valley Auto Liquidators

R. E. Powell Dist

Valley Truck and Equipment, Inc

Viking Motors LLC

Rainbow Auto Service LLC

Vintage Racing Motors, Inc VIP Motorsports

RainCity Auto Sales

Rallye Auto Sales Inc

Rare Garage Auto L.L.C.

Walker Motor Works Washington Cedar & Supply Co Wenatchee Autoplex

Redline Motors LLC

Rich’s Car Corner, Inc

Rightway Auto Sales Ritchie Bros. Auctioneers (America) Inc

Russell-Land Auto Sales LLC RV’S Northwest

T.K. Auto Sales

The Noel Corporation The Other Guy’s Auto & Truck Center The Price is Right Auto Sales

Paramount Motors NW

Road Star Auto Sales Rod’s All Star Auto Roosales Ruddell Auto

Sunrise Auto Sales Sunset Auto Wholesale SWS Equipment, Inc

The Car Connection The Crazy Cow Auto Sales

Pacific Highway Sales LLC

Ride Auto Sales LLC

Sundance RV Center

The Brown Boys, Inc.

Pacific City Auto Sales

Rain City Rides

Mikes Automotive

Smart Motorz Sound Auto Land, LLC Spokane Frame & Auto LLC

Norlift, Inc. Northtown Auto Liquidators Northwest Auto Liquidators

M.B. Motors LLC Machias Auto Sales, LLC

Maxx Autos Plus MC Euro, LLC McKenna Motors McMillan Brothers Auction, Inc Medrano’s Auto Repairs and Sales, LLC Meridian Auto Sales

Shannons Auto Sales Signature Auto Sales, Inc

Nob Hill Auto Sales

Qcar Auto Sales LLC Quality Auto Center, L.L.C. Quality Auto Resale

Maple Valley Auto Sales Market Place Auto

Seattle Auto Haus LLC Seven Auto Sales

Nelson Truck Equipment Co, Inc

Lifestyle Motor Co Lloyd’s Auto Sales Lone Wolf Harley-Davidson Lost & Found Classic Car Co Luque’s Auto Sales

MAD Properties, LLC Mainly Muscle Cars, LLC

Scarff Ford Scholten’s Equipment, Inc Sea-Auto Sales

Motorcars Limited

Mountain Loop Motorcars, Inc

West Coast Auto Dealers LLC

Western AG Sales Western Systems & Fabrication Wholesale Motors

Wilcox Farms, Inc

Work Truck Direct Inc.

XCar Inc

Ryan’s RV Town

Your Turn Auto, LLC

S&S Best Auto Sales LLC Sabeti Motors LLC

Zayna Auto Sales

Zag Motors

the Front Row | wsiada.com | Special Edition Fall 2020 |

JUST FOR FUN

20 | the Front Row | wsiada.com | Special Edition Fall 2020

the Front Row | wsiada.com | Special Edition Fall 2020 |

Washington State Independent Auto Dealers Association

Dealer Member Enrollment

YES! YES!

I know that it is important to be recognized as a professional in the automotive industry! Enclosed are my annual dues to ensure that my business has all the advantages WSIADA/NIADA provides to put me at the forefront of my profession. By completing this form, I am consenting to and giving WSIADA/NIADA, their affiliates and/or subsidiaries, my permission to contact me at the methods I have provided on this form until/unless I revoke that permission in writing. I hereby certify that (I am/we are) eligible for membership in WSIADA.

ENROLL: Member Name Business Name

Dealer No.

MEMBERSHIP CATEGORY:: Dealer Membership is [a] limited to any sole proprietorship, partnership or corporation which is engaged in buying and selling motor vehicles as a principal part of its business; and [b] member must hold a vehicle dealer’s license issued by the Washington State Department of Licensing.

$450 Annual Charge (payable by debit/credit card or company check)ß

Billing Address City

State

Business Phone

Mobile

Zip

County Fax

See reverse side of form for some of the many benefits of WSIADA membership!

PAYMENT METHOD:

CHECK No._______________ (Checks are not accepted for monthly membership payments) VISA

Discover

CARD NUMBER

NAME ON CARD

AMEX

EXPIRATION DATE

CARDHOLDER SIGNATURE

CCV

BILLING ZIP CODE

DISCLAIMER: Receipts will be emailed unless otherwise requested. This agreement will continue until/unless the card holder revokes consent in writing or cancels membership. At that point member will be billed for the remaining balance. If provided card is declined, WSIADA may continue to attempt to process payment(s) or request updated payment information. If payment is declined and no card update issued, dealer will be invoiced for remaining balance and access to WSIADA services will be suspended until balance is paid in full.

DELIVER TO:

WSIADA 707 Auburn Way South Auburn, WA 98002

FAX 253-804-0844

22 | the Front Row | wsiada.com | Special Edition Fall 2020

EMAIL(as an attachment) membership@wsiada.com

ENROLL ONLINE www.wsiada.com

READ AND RESPOND | September/October 2020 T

he WSIADA Read and Respond quiz allows the reader to earn 1 hour of continuing education credit toward the dealership’s required annual renewal. Payment options are available for members of the association and nonmembers also for notification to the Washington State Department of Licensing. A passing grade will be granted for scores of 80% or greater. If a passing grade is not granted, the reader may retake the quiz.

DEALERSHIP NAME CHECK:

DEALER#

I HAVE READ AND UNDERSTAND THE DISCLAIMER ABOVE.

Send your completed quiz to WSIADA... MAIL: 707 Auburn Way South; Auburn, WA 98002 FAX: 253-804-0844 EMAIL: education@wsiada.com

QUIZ TAKER’S NAME

POSITION

SIGNATURE

DATE

BUSINESS PHONE

CIRCLE THE CORRECT ANSWER. 1: NIADA membership is included with WSIADA Annual Membership? A: TRUE B: FALSE 2: GAP and service contracts are the least area of confusion according to the FTC. A: TRUE B: FALSE 3: Using pet names instead of first names is always preferred in business. A: TRUE B: FALSE 4: Good to Go! billing system will update to give WSDOT the ability to mail toll bills to what type of plates for trips made on toll roads? A: Blue Cards B: Dealership Licenses C: VIN Numbers D: Dealership plates

5: A resource page for COVID-19 related help for small businesses can be found on NIADA.com A: TRUE B: FALSE 6: COVID-19 has required the WSIADA to switch from physical to Webinar format for which events for 2020? A: Title Workshop

FAX

9: In response to COVID-19, the United States Senate is proposing the Paycheck Protection Small Business Forgiveness Act to forgive small businesses that can not show they have met the conditions and guidelines for loans of how much? A: $500,000 or less B: $250,000 or less C: $150,000 or less

B: Education Fair

D: $75,000 or less

C: Chapter Meetings D: All of the Above E: None of the Above 7: The Federal Trade Commission (FTC) began an in depth study three years ago with experiences of 38 consumers called “Buckle Up: Navigating Auto Sales and Financing”.

10: Avoid the “inside the fishbowl disease” at your dealership by doing the following? A: Clean and Organize weekly basis B: Take photos of trouble areas periodically

A: TRUE

C: Create a checklist of focus areas

B: FALSE

D: All of the Above

8: DAA Northwest, DAA Seattle and their motorsports division have all been merged into which website?

E: None of the Above

A: McConkeyAuctions.com B: Magauctions.com C: Magauctions.net D: DAAuctions.net

Please be advised that the information contained in WSIADA’s the Front Row is, to the best of our knowledge, current and correct. However, we caution readers not to use the information provided to them as final authority. Its purpose is to be a guide. Any legal advice should be regarded as general information. It is strongly recommended that one contact an attorney for counsel regarding specific circumstances. Some articles may express opinions and/or suggestions for best practices. Likewise, the appearance of advertisers or their identification as members of WSIADA, does not constitute an endorsement of the products or services featured. the Front Row | wsiada.com | Special Edition Fall 2020 |

Associate Membership & Advertising Rates

WASHINGTON STATE INDEPENDENT AUTO DEALERS ASSOCIATION WSIADA strives to work with potential AssociateA Members throughout the industry that will benefit the growth of our SSOCIATE MEMBERSHIP PROGRAM Washington independent auto dealers. For more information, visit wsiada.com/memberships/associate-membership

BASIC - $500 ANNUAL

PLUS - $1,000 ANNUAL

Magazine Announcement

Participation, as a member in ANY WSIADA event

BASIC MEMBERSHIP BENEFITS PLUS…

100 WORD MAGAZINE ANNOUNCEMENT

Placement in the Service Provider Directory**

100 WORD SUMMARIES IN SERVICE PROVIDER DIRECTORY

LOGO AND MESSAGING ON WSIADA STORE AND AUCTION SLIDES

EDUCATION FAIR SPECIAL PRICING $500 - EDUCATION FAIR EAST $1,250 - EDUCATION FAIR WEST $1,700 - BOTH

Includes: - Name - Logo - Hyperlink - Phone

Education Fair

$750 - Education Fair East $1,500 - Education Fair West $2,000 - Both **Posted in the Front Row Magazine and WSIADA.com

EDUCATION SPONSORSHIP NEW DEALER EDUCATION COURSE $1,200

$500

THE FRONT ROW MAGAZINE ADVERTISING RATES

12 AUBURN + SPOKANE COURSES (TYPICALLY 6) 10 TO 15 MINUTE MID-DAY PRESENTATION WORKBOOK AD

ADVERTISING ·

ADVERTORIAL*

$1,200 1/3-PAGE

1 ISSUE

$2,200 1/2-PAGE

3 ISSUES

$3,500 FULL PAGE BANNER AD - WSIADA.COM

6 ISSUES

$4,000 INSIDER COVER BANNER AD - WSIADA.COM

6 ISSUES

SINGLE ISSUE OPTIONS/PER ISSUES ·

$250 1/3 PAGE

$500 1/2 PAGE

$750 FULL PAGE

TITLE WORKSHOP COURSE

NO ADVERTORIAL OPTIONS

*ADVERTORIAL: 200 WORD ARTICLE THAT HIGHLIGHTS HOW A MEMBER’S PRODUCT/SERVICE CAN HELP A DEALER” - MAINTAIN COMPLIANCE - SAVE MONEY - MAKE MONEY

ADVISORY BOARD - $5,000 TOTAL SPEND ·

HELP SET STATE POLICY

QUARTERLY MEETING WITH THE STATE BOARD

BANNER AD - WSIADA.COM

SPECIAL MENTION IN SERVICE PROVIDER DIRECTORY

LOGO PLACEMENT ON QUICKCOVER

INCLUSION IN WSIADA.COM AUCTION CALENDAR

INCLUSION IN WSIADA AUCTION APP PROGRAM

SPECIAL MENTION IN SERVICE PROVIDER DIRECTORY

AUCTION MEMBER SPECIAL

24 | the Front Row | wsiada.com | Special Edition Fall 2020

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For More Information Contact: WASHINGTON STATE INDEPENDENT AUTO DEALERS ASSOCIATION 707 Auburn Way South | Auburn, WA 98002 Phone 253-735-0267 | Fax 253-804-0844 staff@wsiada.com | WSIADA.COM

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