Flemington Events - Trader comms

FLEMINGTON ANNUAL EVENTS

SCHEDULE TRADERS HANDBOOK

INTRODUCTION Paddy’s Markets is implementing a new yearly schedule of events at Flemington to attract more customers to the Market.

This handbook has been created to provide Paddy’s Flemington traders with information about the events strategy and schedule.

WHAT IS THE PADDY’S MARKETS FLEMINGTON EVENTS STRATEGY? A yearly schedule of festival-style events at Paddy’s Flemington, each centred on a cultural or seasonal theme.

The events are intended to attract customers from the different cultural communities.

The festival style and different themes of each event will encourage visitors to make repeat visits and view Paddy’s Markets Flemington as an exciting weekend destination.

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WHAT IS CHANGING Feedback from traders showed a preference for more frequent events to be held at Paddy’s Flemington. The new events strategy will replace large one-off events like Kids Karnival with smaller, regularly scheduled events.

Unlike Kids Karnival, the new events will: •

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e held inside Building D instead of outside. This will draw B visitors into the Market and encourage them to browse and shop while attending the events; Take place over multiple days and weeks, instead of on a single day. Events will be held on Fridays and/or Sundays and some will run over two weeks; Target a broader range of customers through a variety of entertainment and activities; Favour local, independent community-based entertainers over professional/commercial acts; Provide a wider range of activities, such as interactive entertainment, food and specialty products to create a market festival atmosphere that is true to each theme.

WHAT IS NOT CHANGING Paddy’s Markets will continue to provide activities and entertainment for: • Chinese New Year • Easter • Christmas • School holidays As well as continuing with cooking demonstrations throughout the year.

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HOW THE EVENTS WILL BE PROMOTED The events will be advertised and marketed in a number of ways: • • • • • •

Radio advertising Online – web and social media Print – flyers Press – local newspapers and publications Cross promotion with other events, community organisations, sponsors and partners In the Markets through banners, signage and PA announcements

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HOW YOU CAN PARTICIPATE To help create a lively festival market atmosphere, traders are encouraged to get involved in the events.

Decorate your stand Get into the festival spirit by decorating your stand to fit the theme Put on a special • Create a special offer available only on the days of the festivals. If you sell fresh food or other goods that fit in well with the theme, the festivals are a great opportunity to showcase them.

You can also speak to the SML Marketing team about ways your offer can be featured and promoted during the festivals and in the lead up. •

ood traders may like to introduce special menu item/s to F fit the theme, or incorporate the theme into their existing menu. These offers will be included in the advertising for each festival.

Casual food trading may be opened to new traders for foods that fit with the festival themes, however first priority will be given to existing food traders.

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Tell your community In this handbook you will find a full calendar of the scheduled events and festivals, and closer to the date of each, the SML Marketing team will distribute flyers with more details. Spread the word about the events to your regular customers and community each week and hand out the flyers from your stand when they are available.

Promote on social media If you are active on social media sites like Facebook, Instagram and Twitter, promote the festivals to your followers and tell them about special offers you have on during the events.

Don’t forget to tag Paddy’s Markets in your posts:

/PADDYSMARKETS

@PADDYSMARKETS

@PADDYS

Introduce us to your community The festivals are a celebration of the diverse cultures and traditions that come together at Paddy’s, and the communities that keep them alive.

Are you active in your community? Know any traders, entertainers or community members whose products, skills or knowledge would be perfect for one of the festivals?

Introduce us! Get in touch with the SML Marketing team to see how they can get involved.

Contact Susie Piccirilli, Marketing & Events Specialist on 02 9325 6297 or email info@sydneymarkets.com.au

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EVENTS OVERVIEW

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CALENDAR 2017

Public Holidays

School Holidays

Cooking Demonstration

DECEMBER

Christmas

NOVEMBER

Pacific Festival

SEPTEMBER

Flower Festival

JULY

Soup Festival

MAY

Spice Festival

APRIL

Easter

FEBRUARY

Tomato Festival

JANUARY

Lion Dancing

JANUARY

Chinese New Year

JANUARY

Lunar / Chinese Festival

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food

• Celebrating Asian culture, traditions and

communities

celebrations to incorporate other Asian

• Expanding Chinese New Year

• Welcoming the Lunar New Year

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through radio

• Tickets available exclusively

• Iconic big-name event

• One day only event

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food-based events

• Capitalising on the popularity of

traditional cuisines

• Showcasing the role of spice in many

cultures

• Celebrating various local community

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food-based events

• Capitalising on the popularity of

media partners

• Potential for brand name sponsors and

• Charity driven

• Winter event

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• Non-food related

• Link to the Flower Market

• Supporting Australian Flower Month

• Coinciding with the start of spring

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dance and music

• Celebrating with lively and traditional

patrons of the Markets

Island communities that are regular

• Bringing together the various Pacific

of Pacific Island nations

• Engaging the strong community spirit

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