SYDNEY CITY LEXUS
INSIGHT
From left, John Roca, John Alagha and Enzo Alessi.
NEW BRANDING: YOUR HOME OF LEXUS It’s 30 years since Lexus made its debut in Australia and we’re proud to say Sydney City Lexus was the very first dealer in NSW, and in the intake of the first five nationally. That’s why, to celebrate our anniversary, we’ve tried to put into words the feeling we have for the marque and also our guests. We’ve decided, simply, that Sydney City Lexus is ‘Your home of Lexus’. Honestly, buying a new car should be an exceptional experience. To make that the case, we’ve created a special position at Lexus – our very own Kikubari. In Japanese culture, Kikubari is the fine art of anticipation – of listening and acting, almost intuitively, to the needs of others. We decided to turn the verb into a noun, and we appointed a person to be our Kikubari. It’s never been done before. But since we appointed John Alagha as our Lexus Guest Kikubari, there’s been an astonishing change in the culture of our business and a marked increase in our already strong relationship with our guests. I’ll let him tell the story: JA: “I belong to a very close family. When we all get together at our holiday home up at Umina, there’s 38 of us spanning three generations. We care for each other; we get along and I love it.
JA: “That’s what I bring to Sydney City Lexus – a sense of real pride in seeing other people happy. “I tell my guests ‘I’m not a salesman,’ I don’t do numbers or contracts and I don’t negotiate. “But the ebb and flow of the showroom floor and of our guest’s experience is something that I can help enhance.” John joined me from his own franchise business which he ran very successfully for 22 years. His ethic was always customer satisfaction. JA: “I love the wedding day – when our guests come in to pick up their new car. Everyone should have the feeling, at least once, of buying a new car. I love the theatre of it, when we reveal their new Lexus from under a black cloth. JA: “And when they drive away, they know they can always call me. Let’s say they just want to confirm a feature or an operation, I tell them I have all the time in the world to talk them through it. They feel at ease talking to someone of my generation. In my world there’s no such thing as a silly question.” John makes it his business to be the fountain of all knowledge on all our Lexus models. He studies them and knows what he’s talking about. He also has no fewer than eight blends of coffee available for a sit-down conversation with our guests. Our Kikubari innovation has been a success. I invite you to come and meet John at our ‘Home of Lexus.’
LEXUS OWNERSHIP SOLUTION Lexus Ownership Solution is the latest, innovative way devised by us to give our guests the confidence of guaranteed future value, and the opportunity to replace, retain or return your Lexus at the end of its loan term.
The guaranteed future value is the minimum value of your car, agreed by you with Lexus Financial Services when you buy it. It’s a great way to control your investment. Press the link to discover more.
UNDERSTANDING LEXUS NAVIGATION Keeping your attention firmly on the road is a safety-must: we all know that. And its why all our Lexus vehicles are fitted with easy to function aids to make your in-car experience easy. Whether it’s operating your handsfree phone, or navigating to your destination, your Lexus is set-up to make the journey short or long - enjoyable. View how to use your Lexus Navigation here.
SYDNEY CITY LEXUS | INSIGHT | 2
LEXUS IS, IS NO.1 Demand for our reimagined new Lexus IS sports sedan has been overwhelming since we received our first stock just a few months ago.
The interior is a knock-out with new graphics and a greater choice of mix-and-match color trims.
Some guests had put their name down over 12 months ago for the stunning third generation IS and naturally, they have taken precedence even as potential new owners have come to our showroom for a first look.
Five Lexus ‘firsts’ are standard on all grades. They include intersection turning assist, and emergency turning assist. There are three, we hope our guests never have to use: automated collision notification, SOS call, and stolen vehicle tracking. But we’re glad they are there.
The good news is that the range starts from just $61,500 (excluding delivery costs), and that’s within $1000 of the highly regarded outgoing model despite offering standard new specification firsts.
The IS has been developed at a brand new $2billion research facility in Japan and it shows in a significantly lighter suspension set up that provides even more driver certainty and response than our previous model.
Impressions have been very positive – the new sports sedan is wider, and its signature spindle grille is the most startling yet. It’s a four door, but in terms of sporting appeal it sits right alongside even our flagship LC500 coupe.
The new IS comes with a 2.0 litre turbo fourcylinder engine, the 3.5 litre quadcam V6 and as a hybrid.
There’s a real emphasis on the F-sport variant, and for the first time the quadcam V6 IS350 is offered only as an F Sport with all the upgrades in trim, wheels and suspension technology.
Last month Lexus celebrated delivery of its 30,000th hybrid model in Australia – and there’s no doubt it’s the technology of the future. We think this new IS, is a keeper - it’s going to be a heritage model, prized by enthusiasts. SYDNEY CITY LEXUS | INSIGHT | 3
GOLF DAYS ARE BACK We take COVID-19 very seriously. And we take golf seriously too. COVID-19 won out over golf in 2020 and it gave a lot of our avid golfing guests the sporting equivalent of cabin fever. So, for 2021 we’ve decided to schedule our Sydney City Lexus golfing dates with a great deal of determination, and a pinch of optimism. Our next golf invitational will be held on the 18th of March with our second event scheduled on the 9th of September, at The Lakes. Both are Ambrose competitions, but for anyone not wanting a full 18, we’re also running a fun beginner’s course on both days. They’ll be run to COVID-safe requirements and we’ll be stringently enforcing your health needs. For further information, please contact our marketing team at marketing@sydneycitylexus. com.au. Of course, if there’s another outbreak, we may be forced to cancel or postpone. But we figure we should approach 2021 in a positive frame of mind.
SYDNEY CITY LEXUS | INSIGHT | 4
Sydney City Lexus Service team, from L to R: Nathan Duarte, Paul Williams, Zac Acevski & Erkan Guden.
LEXUS SERVICE ADVANTAGE SETS INDUSTRY STANDARD Sydney City Lexus is proud to announce a luxury motor industry breakthrough. We call it Lexus Service Advantage and it provides the guarantee of low-cost capped price servicing on all our new cars and SUVs. “It makes luxury vehicle ownership even more affordable,” Con Hatzivasiliou, our general manager service said when Lexus rolled out the program. “It means that the first three scheduled services on any new Lexus purchased from 2020 onwards, will be performed at the same low price. “The price is capped at $495 for the majority of our models, rising to $595 for the luxury 4x4 LX.
“We think its unique in the luxury car segment – no other manufacturer offers a service policy for so long.” Sydney City Lexus has decided to take Lexus Service Advantage one step further. We’re providing a complimentary inspection of your Lexus every six months. We’ll check your tyre, oil and water levels, adjust your brakes, inspect your fuel line and power train – and give your pride and joy a premium wash. We value the service at $119, and we’re providing it free of charge. It’s our way of touching base with our guests twice a year, instead of waiting for your scheduled service.
SYDNEY CITY LEXUS | INSIGHT | 5
ANOTHER MONEY CAN’T BUY EXPERIENCE Congratulations to four of our fortunate winners who purchased their new Lexus during our successful three-day sales event just before Christmas. The names of all our guests who bought new Lexus during the sales event went into a draw for a prize which turned out to be a wonderful, additional, Christmas present. Our lucky winners will each be enjoying, with their partner or friend, a two-night luxury mini-holiday at the luxurious Chateau Elan in the Hunter Valley.
From L to R: James Chau, Melissa Dela Cruz, John Dela Cruz & Ali Mireskandar.
They’ll be flying there from Sydney by helicopter, and we’ve positioned a Lexus at the resort for their exclusive use during their stay. We’ve also made a $200 contribution to their enjoyment at the resort spa. Congratulations to; John Dela Cruz, Dr. Murray Selig, Simon Neil, Christine Jameson.
Sydney City Lexus Sales team led by John Roca & Enzo Alessi. SYDNEY CITY LEXUS | INSIGHT | 6
From L to R: James Chau, Dr. Murry Selig & Ali Mireskandari.
NEW LS | WELCOME THE LATEST VERSION OF OUR FLAGSHIP In our whole model range, the standout is always the LS limousine. It was the original, and despite fierce competition from other Lexus models, it remains our flagship.
headlight system. There are new wheels which absorb road shock even more and, although current LS owners might not think it’s possible, it’s even quieter.
The latest LS – available as LS500 with twin turbo V6, and LS 500h as one of the world’s most advanced hybrid-electric vehicles has taken on even more elegance and benefited from even greater attention from our Takumi master craftspeople in their specialized factory.
Inside, a new, integrated multi-display adds refinement to a cabin environment which is already superlative. The exciting news is that there are a range of trim options which means our guests can virtually specify a bespoke LS.
Externally it has a beautifully turned new grill, front and rear garnishes and a striking new
Enquire today.
SYDNEY CITY LEXUS | INSIGHT | 7
GET IN TOUCH SYDNEY CITY LEXUS ENQUIRIES 02 8303 1900 SYDNEY CITY LEXUS SERVICE CENTRE 02 8303 1933 sales@sydneycitylexus.com.au 824 Bourke Street WATERLOO NSW, 2017