Portfolio - Pitshaya Chonato

PITSHAYA CHONATO multidisciplinary designer

h el lo !

FACELESSNESS (n.)

1. Having no face 2. Without character or identity

PITSHAYA CHONATO

Description

round glasses ,and round face. sphere head and short height.

Sy is a curious designer graduated from school of Industrial Design.She has wide interests in art, culture and design.She’s the kind of designer who loves information and feels very comfortable with research and analytics process.

She prefers to work on content-based projects and sociocultural related briefs.

Sy has strong passion for both art and science. She falls in love with the category of ‘Scientific Romantic’ where reasons and emotions collaborate.

In Summary,Sy is a happy multidisciplinary kid of multi-tasking and visual generation who loves challenge and diversity of this planet. Nice to meet you!

CURRICULUM VITAE

Background Pitshaya Chonato (Sysun), female, ages 23. Born 21st February 1991 in Nonthaburi, Thailand.

Education 2006-2009 : Triam Udom Suksa School, (Math-Arts Curriculum), GPA 3.75 2009-2014 : Department Of Industrial Design (B.I.D.), Faculty of Architecture, Chulalongkorn University, Bangkok, Thailand, GPA 3.28 Experience 2010 : Editor trainee, A day magazine, Bangkok 2011 : Editor in chief, Graphic Designer, Reunthai Yearly Magazine, Bangkok 2013 : Graphic Design Trainee, 3nity, Man&God Project, Kuala Lumpur 2014 : Research Part-Time Intern, LifeExplorerTV, Bangkok Skills Graphic Design : Adobe Illustrator and Adobe Photoshop, Basic Drawing and Technical Drawing, Illustration,Publication Design, Book Design, Corperate Identity Writing : Movie treatments, Short Stories, Documentary Contents English proficiency : Advance (Reading, Writing and Speaking) Craftsmaking Skills : Ceramic Forming, Textile Dyeing Interests Design, Cultural Diversity, Social Entrepreneurship, Writing, Sharing Economy, Localism, Death Study, Globalism Contact e : sychonato@gmail.com t : (66) 089 765 2756 w : about.me/sychonato

HAVE A LOOK AT WHAT I’VE DONE SO FAR

Infographic: Thai Films and Festivals, Bioscope Magazine, 2011.

This is an infographic for Thai film magazine called Bioscope which has collaborated with Department of Industrial Design, Chulalongkorn University. This is a work from three fellow students including me to visualized the statistics of Thai film revenue statistics in each special occasion and festival in past years. Then we choose to represent the information with timeline to get clear picture of the revenue that split monthly.

Reun Thai Magazine, Cover and Content Design, 2010.

This is an annual leisure Architect student magazine I was assigned to be the chief editor of the project in 2010. We designed the concept and content of the book which is aimed to mock the society in various ways from “25 Ways to Get Likes in Facebook”,“How To Sound Like Murakami” to “CREAMEO MEN:The Most Edible Bachelors from Architecture Faculty”.It was sold 1000 copies during summer of 2010, with experiments using variouscombinations of duotone design.

Nationaew Geographic Column, Layout, 2010.

This is the three-pages parody column I wrote and did layout design for Reunthai Magazine. The content was about mockery documentary on Dek-Naew culture or hipster kids in Bangkok who are fond of hipstery stuffs. I chose the National Geographic design direction to explore in two-colour print to create three pages column.

The Nose, Book Cover, 2012.

This is a book cover re-design project for Thai translated version of The Nose written by Nikolai Gogol, a russian satire author. The novel and author is famous for idea of absurdity.

The story is about a man who woke up one day, and later found that his nose is absent from his face. So his journet of searching for the missing nose continues.

Freedom and Bondage, Book Cover Design, 2012.

This is my personal project to re-design cover for my favorite childhood novel by Thai SEA-WRITE author, Wimon Sainimnual.

Tom Yum Keng, Visual Design, 2010.

TOM YUM KENG typical thai

It is a visual graphic design that refers to Thai famous dish, Tom Yum Kung which I re-arrange the ingredients of the dish into a deer for parody, Keng, in Thai Language means ‘deer’ animal.

To express Thai sense of kitcsh spicy and playful culture.

SHOPH OUSE HOSTEL

SHOPHO USE

Shophouse Hostel, Identity Design, 2012. .This is identity design concept for a conceptual hospitality business called Shophouse Hostel. The hostel will be located in Chinatown area of Bangkok.

It will be an alternative option for travelers who favor local tourism , who want to avoid touristic cliche like Khao San Road. The hostel is aimed to renovate yet preserve Bangkok shophouse style townhouses. The sign of glorious days of local business to deliver nostalgia of Thai-Chinese mixed culture. Nearby of Chinatown is near Bangkok central rail way station and easy access to boat transportation in Choaphraya River. The motto of business is ‘Explore The Real Bangkok’.

TYPICAL SHOPHOUSE SLIDING DOOR IS A SPACE-SAVING SYSTEM THAT SPREADS AROUND IN SOUTH EAST ASIA FROM THE CHINESE DESCENDANTS.

I MAG E CO URT E S Y: B A N GKO K 4 x 8 B Y P E TE R N I T S C H

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Man&God Russian Dolls, Surface Design, 2013.

I was appointed to improve cutting templates for Man&God project and to design visual graphic based on how people diversely depicted God in their own context and culture. So I designed 3 sets of Russian Dolls. First is Bloody Russian dolls with violent graphic of war to represent how people use god as an excuse to kill each other. The Second set is the faceless dictator that in their own time. People worship them as god and leader. The last one is called, God Saves The Queens and Kings,too. It represents embossed silver sillhoette of monarchy in Europe country.

Three sets I designed was a part of Man&God Exhibiton that took place in October 2013, London, UK.

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The pattern of russian dolls was previously developed by previous staff of 3nity. But the finishing is not perfect and still very hard to fold because of not exact angle and curve.

So I was appointed to test and refine the curve of pattern until it found the right curve and angle to make a perfect paper russian dolls. I need to research and make guideline for other artists how will apply their graphic design on russian doll for the project in the future.

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Experimental visuals that I tried under the concept of faceless version of iconic dictator figures of human history.They were god for their followers in their own glorious times.

Blood dripping experiment process made from red ink to make a Blood-War God version.

Using dated photography of war.

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Around the world, before the cruel French famous revolution. Monarchy is antique system how people rule the world. Now monarchy in Europe are modernised and the royal folks become more ordinary and humanly through time. Unlike godlike figure they used to be. The royal family russian dolls was created to appeal those European folks who still cherish the idea of monarchy and wants to have royally gold-embossed russian dolls in their household.

And kings, too.

Who invented religions?, Illustration, 2013.

On the way of experimenting and thinking of how to depict god in different style and aspects. I tried to illustrate cute cartoon version of religious leaders.

They are god-like figure for the followers. So I think it would be fun to make them friendly and humanly yet perfect in terms of inhumanly symmetrical. The reesult was interestingyet it wasn’t used for Man& God project.

Wattu-Niyom : Thailand Popular Objects Of Beliefs, Publication Design, 2013.

This is a small books that collects illustration and fun facts about popular objects of beliefs in Thailand.

Thailand is known to be a very superstitious society. I pick the color from Thai 7 color clothe (pah-jed-si) that usually wrapped around holy places to worship for mental security.

Iuse fun and pop style to represent these popular objects and culture.It finally became a small books of 32 pages that represent Thai fun culture of beliefs and present cultural artefact in vernacular style.

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SIRIRAJ

MEDICAL MUSEUM พิพิธภัณฑการแพทยศิร�ราช

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Siriraj Medical Museum, Corperate Identity, 2013.

Siriaj Medical Museum is listed as one of top attraction in Bangkok.It was famous for looking morbid and scary for younger people. While it really has so many interesting information and artefacts showed with long history. So I see the need to re-design Identity for Siriraj musuem that represents Complication of Human body system yet simplified with unity. The logo was made from 5 submusuems layered together to make the big picture of human body as a whole.

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SUB-MUSEUM LOGOS SIRIRAJ

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FORENSIC MEDICINE MUSEUM

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SIRIRAJ

MEDICAL MUSEUM พิพิธภัณฑการแพทยศิร�ราช

SIRIRAJ

MEDICAL MUSEUM พิพิธภัณฑการแพทยศิร�ราช

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43 mm

MEDICAL MUSEUM พิพิธภัณฑการแพทยศิร�ราช

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MEDICAL MUSEUM พิพิธภัณฑการแพทยศิร�ราช

WWW.SI.MAHIDOL.AC.TH OPEN WED-MON 10PM-5PM TEL 024196363

SIRIRAJ

MEDICAL MUSEUM พิพิธภัณฑการแพทยศิร�ราช

SIRIRAJ

MEDICAL MUSEUM พิพิธภัณฑการแพทยศิร�ราช

MEMORIAL STAMP TICKET SIRIRAJ

SIRIRAJ

MEDICAL MUSEUM พิพิธภัณฑการแพทยศิร�ราช

SIRIRAJ

MEDICAL MUSEUM พิพิธภัณฑการแพทยศิร�ราช

MEDICAL MUSEUM พิพิธภัณฑการแพทยศิร�ราช

SPECIMENS INFO FORMAT EXAMPLE

HEART DISEASE

โรคหัวใจ

ACUTE INFECTIOUS ENDOCARDITIS

เยื่อบุหัวใจอักเสบติดเช�้อ

คือภาวะเยื่อบุหัวใจอักเสบอยางหนึ่ง ซ�่งเปนภาวะซ�่งมีการอักเสบติดเช�้อของผิวเนื้อ เยื่อชั้นในสุดของหัวใจสวนที่สัมผัสกับเลือด (เชน ลิ้นหัวใจ เปนตน) สวนใหญเกิด จากการติดเช�้อแบคทีเร�ย แตก็เกิดจากการติดเช�้อในกลุมอื่นๆไดเชนกัน DOCTOR I DR.SOMJAI SAISUDA

YEAR I 2000

TYPE ประเภท

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ปที่เก็บตัวอยาง

TYPE ประเภท YEAR I

MEDICAL NAME

ช�่ออาการ/โรคอยางละเอียด รายละเอียดรายละเอียดรายละเอียดรายละเอียดรายละเอียดรายละเอียด รายละเอียดรายละเอียดรายละเอียดรายละเอียดรายละเอียดรายละเอียด รายละเอียดรายละเอียดรายละเอียดรายละเอียดรายละเอียดรายละเอียด รายละเอียดรายละเอียดรายละเอียดรายละเอียดรายละเอียดรายละเอียด

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DOCTOR I

ช�่อแพทยผูเก็บตัวอยางภาษาอังกฤษ

MEDICAL NAME

ช�่ออาการ/โรคอยางละเอียด รายละเอียดรายละเอียดรายละเอียดรายละเอียดรายละเอียดรายละเอียดรายละเอียดรายละเอียดรายละเอียด รายละเอียดรายละเอียดรายละเอียดรายละเอียดรายละเอียดรายละเอียดรายละเอียดรายละเอียดรายละเอียด รายละเอียดรายละเอียดรายละเอียดรายละเอียดรายละเอียดรายละเอียด

DOCTOR I

ช�่อแพทยผูเก็บตัวอยาง

HEART DISEASE

โรคหัวใจ

YEAR I 2000

ACUTE INFECTIOUS ENDOCARDITIS

เยื่อบุหัวใจอักเสบติดเช�้อ

คือภาวะเยื่อบุหัวใจอักเสบอยางหนึ่ง ซ�่งเปนภาวะซ�่งมีการอักเสบติดเช�้อของผิวเนื้อ เยื่อชั้นในสุดของหัวใจสวนที่สัมผัสกับเลือด (เชน ลิ้นหัวใจ เปนตน) สวนใหญเกิด จากการติดเช�้อแบคทีเร�ย แตก็เกิดจากการติดเช�้อในกลุมอื่นๆไดเชนกัน DOCTOR I DR.SOMJAI SAISUDA

BULLET WOUND

บาดแผลจากกระสุน

โรคหัวใจ

YEAR I 2005

HEAD BALLISTIC TRAUMA

บาดแผลจากกระสุนตรงศีรษะ คืออาการบาดเจ็บที่เกิดเมื่อถูกยิงจากอาวุธประเภทปน เมื่อ กระสุน เขาไปในรางกาย ระดับความรายแรงของแผลข�้นอยูกับ ชองที่กระสุนสรางเมื่อทะลวงไปในเนื้อเยื่อวาลึกและกวางแคไหน ผลจากการบาดเจ็บคือเลือดออกปร�มาณมาก อาจสงผลให อวัยวะในรางกายขาดอ็อกซ�เจนที่เลือกลำเลียง หร�อหากถูก อวัยวะสำคัญก็อาจเสียช�ว�ตไดทันที

DOCTOR I PROF.SUTTHISAK SOMTAWIN

Stiff, Illustration, 2013 I chose my favourite books called Stiff to work on as an illustration project. The book mainly talks about what really happens to our bodies when we die. I chose surreal with dark humour style to work on.that gives out mood of mystery to represent the book that talks about grusome yet true and humourous about death. Death is surely topic of mankind to remind that weâ&#x20AC;&#x2122;re gonna die someday. Sooner or later.

...To think of the dead as structures and tissues, not a former human being.

But if their heart is beating, arenâ&#x20AC;&#x2122;t they still a person?

You lose sight of how odd you must appear to the world.

It is pity to throw them away with other rubbish.

I say letâ&#x20AC;&#x2122;s lift garden waste as high as human body.

They focus on parts, not the person.

They are very good at handling pain.

Theoretically, for as long as blood supply last, the head would be able to think, hear, smell.

DEADLINE, BOOK SET, 2014.

After a whole semester of experimenting how to use visual communicate to make scary/gruesome stuff more appealing and friendly. I decide to focus my thesis on making a book of useful fact about death for Death Awareness (Morananusti) in youth careless generation. My purposeis to make death more friendly and less depressing and serious. With the concept of using continuous line throughout the book to symbolise that death and life is a process of each other. Death and Lifeis each otherâ&#x20AC;&#x2122;s best friend. And we all should learn the basic and keep conscious and prepared for it physically and psychologically to welcome the inevitable.

Lithosphere tea set, Cerami Set, 2011.

This tea set was aimed to remind that ceramic is made from rock and clay.

Lithosphere refers the solid rock part of our beloved planet. No matter how much the material is transformed into any size and form.

The material is from nature. It shows rock rough natural texture fused with neat ceramic geometric form.It expresses fusion of industrialized and natural raw process.

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Vase O, Ceramic Vase, 2009.

This is handmade vase made from stacking of o-shop slab clay.

It is designed to play with the flower put in the vase by letting the the flowersâ&#x20AC;&#x2122; straw weaving together with the space left.

In Bloom tea set, 2010.

Ceramic hand-crafted teaset for drinking flower tea.

The concept is to explore clay which is a fragile substance before its firing in the kiln to be a hardened in ceramic â&#x20AC;&#x2DC;process.

This work was featured in Playground column of a day magazine.

Itâ&#x20AC;&#x2122;s a part of Tesaka- nangnanacha ceramic exhibition for second year students at the time in ID Chula.

quick brown fox jumps over a lazy dog .

Quick brown fox jumps over a lazy dog, Automata, Product Design, 2011.

This automata is school assigned project in group of two.

We designed an automata toy by following the the famous typography sentence as concept, â&#x20AC;&#x153;Quick brown fox jumps over a lazy dogâ&#x20AC;?. In transparent box, showing the beautiful mechanics inside with gears and cranks. There the red sun is jumping above both lovely animals.

THANK YOU. NICE TO MEET YOU.