How to Come Up with Killer Offer and Boost Sales - Copywriting 606
“Copywriting 606” Free Articles by Robert Plank
“…I've compiled free articles that Robert Plank is giving away through his site or from article directories. Long on content, short on sales, but he is hoping that you like his free stuff enough to someday buy something he's selling, of course, and if you do, I might or might not get a commission out of the deal. Regardless, you can learn a lot from reading the following articles, just like I do…”
Compiled by Syamsul Alam http://www.SyamsulAlam.com
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How to Come Up with Killer Offer and Boost Sales - Copywriting 606 Table of Contents Copywriting Tips - Analogy and Testimonial Storytelling Methods That Boost Sales ......................... 3 Copywriting Tips - What is the AIDA Formula? ................................................................................... 5 Copywriting Tips - Super Easy Bullet Points ........................................................................................ 7 Copywriting Tips - 3 Ways to Come Up With a Killer Offer ................................................................. 9 Other Resources by Robert Plank ...................................................................................................... 11
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How to Come Up with Killer Offer and Boost Sales - Copywriting 606
Copywriting Tips - Analogy and Testimonial Storytelling Methods That Boost Sales When you write copy for sales letters, it improves your conversions and keeps prospects on your site longer if you can tell a story while you sell. In the past I have described my two favorite types of stories: the What-If approach (start with the word "imagine" and build up imagery), and the How-To approach, where you turn your ad into an advertorial and try to teach prospects something before you sell to them. My other two favorites types of stories are the Analogy and Testimonial stories... which complete my thoughts about "W.H.A.T." types of stories you should be telling. The "A" story is the analogy. Once, I saw a sales letter from Armand Morin where he explained the force behind a tsunami... a 600 foot tidal wave... it keeps building and building then he lead into the viral nature of the program he was promoting. To tell an analogy story, all you need to do is begin talking about some random fact and connect that to a selling point, like I just explained with Armand's sales letter. An easy way to find trivia to kickstart analogy sales letters is to search for "snapple trivia." You can find a list of trivia such as, "The city of Los Angeles has 3 times more cars than people" or "Elephants only sleep two hours a day." Pretend you were selling a product about how to sleep better in less time. You could say, elephants only sleep two hours per day, so why are you using up four times that? A easy story method is the Testimonial sales letter. Get people to review your product, take the best testimonial and turn their main point into a headline, their secondary point into a subheadline, and so on. You can even edit their text and expand on some of their points, with their permission of course. You can go back and interview that customer to get more details. I heard once that giving proof in testimonials takes three steps: Convince the prospect that you accomplished something, convince the prospect that someone else accomplished something, and finally convince the prospect that they themselves can accomplish the same result.
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How to Come Up with Killer Offer and Boost Sales - Copywriting 606 Those are two best storytelling methods for copywriting: the analogy and the testimonial. Combine them with other storytelling methods I have explained previously and you have the "W.H.A.T." system: What-If, How-To, Analogy, and Testimonial strategies for copywriting. Get the exact step by step formula to write a sales letter in five minutes or less, complete with easy to use worksheets and plug-n-play headlines, offers, stories, and guarantees... http://www.fiveminutecopywriting.com Article Source: http://EzineArticles.com/?expert=Robert_Plank
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How to Come Up with Killer Offer and Boost Sales - Copywriting 606
Copywriting Tips - What is the AIDA Formula? The AIDA formula (Attention, Interest, Desire, Action) is the only formula you really need to know when you write ads. It is the foundation of all selling and the sooner you understand the formula, the sooner copywriting will become an intuitive and simple process for you. Remember: Attention, Interest, Desire, Action. First, you have attention. This is the point of any headline, e-mail subject line, or the first few seconds of an audio ad. A good headline is a newsworthy half-statement that explains the benefit of what you are about to explain, without actually giving it away. An even better headline hits on your prospect's factual, emotional, and imaginative centers. Next, you build interest through storytelling and bullet points. Interest equals benefits plus curiosity. List out the features of your product, like each chapter or video section, but do not describe those as-is. Instead, rewrite those features by asking yourself, "So what?" Then answer that question. You will end up with more half-statements, much like the headlines, that tell prospects what the product will do for them, without giving away any huge secrets. Tell them what happens when they buy from you and what bad things will happen if they don't buy. Later in the ad, move onto desire. Instead of just listing benefits, tell prospects what they will gain after they use your course or product. List out testimonials and case studies. Save the biggest benefits for this section and make them drool. End with the action phase. Get them moving. Do you want prospects to call a phone number, click an order button, or type in an e-mail address? Tell people exactly what you want them to do after reading your ad, why they will do it, and what will happen to them after they do. Apply the AIDA formula, that same formula every copywriter uses... on your e-mail marketing, direct response sales letters, even AdWords ads and everyday conversations, and you simply will not fail with copywriting.
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How to Come Up with Killer Offer and Boost Sales - Copywriting 606 Get the exact step by step formula to write a sales letter in five minutes or less, complete with easy to use worksheets and plug-n-play headlines, offers, stories, and guarantees... http://www.fiveminutecopywriting.com Article Source: http://EzineArticles.com/?expert=Robert_Plank
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How to Come Up with Killer Offer and Boost Sales - Copywriting 606
Copywriting Tips - Super Easy Bullet Points Today I am going to tell you everything you need to know about writing BULLET POINTS in sales letters in just a couple of minutes. Let's get real... everyone hates work. Especially when that work is lots and lots of writing. Lucky for you, even as a copywriter, you don't need to write lots and lots... because people hate to read! When you write copy, you want your letter to be as easy to read as possible. So you need to stay away from fancy words and long sentences. Headlines, subheadlines, and bullet points... are pretty much all you need. Get people scrolling from that headline all the way down to the order button. Describe a benefit for 2 to 3 sentences. Each sentence contains EXACTLY seven words... no more, no less. This forces you to write, and rewrite, and rewrite your bullet point until you say something real (no B.S.) in very few words. I have a bottle of water on my desk and I want to tell you how clean, how delicious, and how healthy that bottle of water is. Guess what, I've got myself three bullet points right there... because I know I can't describe all those things in just seven words. Clean bullet: How Clean is Your FDA-Approved Bottled Water? Penta Water is hundreds of times cleaner. Our 13-step verification process makes it possible! Delicious bullet: Refreshing, purified Penta water is 100% tasteless. You'll feel as if you're drinking air... Healthy bullet: Additive-free water hydrates and improves your skin. Feel better, lose weight, improve your concentration! Do not worry if some of those seven-word sentences look stupid... you can always edit and combine sentences later.
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How to Come Up with Killer Offer and Boost Sales - Copywriting 606 The point is that when you limit yourself to exactly 7 words, you take extra care to word every bullet point. It also forces you to do research so you can take a fact and present it in just a few words. Write one 2-3 sentence bullet point every hour. Just take a couple of minutes out of each hour to do it. You can write bullet points for a random headline you picked out of some ads or from one of your previous headlines... it does not matter. We are just improving your copywriting. Attention copywriters: Consistently write satisfactory sales letters that are selling within a matter of hours... GUARANTEED! http://www.fastfoodcopywriting.com Article Source: http://EzineArticles.com/?expert=Robert_Plank
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How to Come Up with Killer Offer and Boost Sales - Copywriting 606
Copywriting Tips - 3 Ways to Come Up With a Killer Offer Of all the elements of a web page you can split test, the most important element in your copywriting is the offer. I know many copywriters who start writing copy not with the bullets, not the headlines, but the offer itself. After you have grabbed your prospect's attention and given them all the information they need, the thing that is going to get them to decide whether or not to buy is the offer. I did not realize this until I had already been marketing on the internet for several years, and if I could go back in time and give my past self some advice, I would tell him, "Focus on the offer." Before you do anything, you need to decide what your USP, or Unique Selling Proposition, is. What do you offer that no one else does? For me, it was offering video in a niche where no one else offered video training, only text-based training. I have a friend who made a profit selling systemized how-to guides in a niche where everybody else tried to be comprehensive and boring. If these do not inspire you, think about the USP for Domino's Pizza, "30 minutes or it's free." Can you offer a 6-week money back guarantee, a free trial, double your money back guarantee, payment plan, or limited time offer? Also remember to sell using "reason why" advertising. I recently came very close to purchasing a web site from somebody for $50,000 but I backed out of the deal, because the seller did not make it clear why he was selling the site. He said he was too busy focusing on other projects, but further down in the sales copy he claimed the site was completely automated and hands-off. If the site really was making money running on 100 percent autopilot, why sell the site because you are "too busy"? That lack of "reason why" advertising killed his offer. Finally, you should introduce the concept of a dramatic low-risk policy. Provide your real physical address and phone number, and disclose your business name if you have one so prospects can easily contact your town hall or the Better Business Bureau and find out if you are legitimate. Show a picture of yourself and your office if you have one. In addition to these usual tips, I have seen some pretty creative offers out there.
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How to Come Up with Killer Offer and Boost Sales - Copywriting 606 For example, copywriter Joe Sugarman offers a 10-year money back guarantee if his books do not earn you $100,000 within the refund period. Jermaine Griggs offers a $197 membership site that only costs $2.97 for the first month. On top of that, the"real" price of the membership is $97 after the price drop. Those are three simple strategies you can apply right now to create a compelling offer for your business or just enhance your existing one: the USP, Reason-Why Advertising, and the dramatic low risk policy. Using these strategies will get you to place emphasis on the actual offer in your copywriting. Get the exact step by step formula to write a sales letter in five minutes or less, complete with easy to use worksheets and plug-n-play headlines, offers, stories, and guarantees... http://www.fiveminutecopywriting.com Article Source: http://EzineArticles.com/?expert=Robert_Plank
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How to Come Up with Killer Offer and Boost Sales - Copywriting 606
Other Resources by Robert Plank Free Webinar - Double Your Products w/ the Same Amount of Time? » Integrate GoToWebinar Registration to Any Email Autoresponder » Free Plugins - Add Your Visitor to Your Membership Site in One Click » Easily Double Your Subscribers, Products, Traffics, and Buyers » “Point, Click, and Talk… and Your Digital Product is Done" » Your Internet Business Setup in 48 Hours » Free Webinar - Setup Your Blog as an Autoresponder with One Click! » Build a Big and RESPONSIVE List of Buyers Ready and Eager to Read Your E-Mails! » Free Webinar - Secrets of Successful Email Marketing… »
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