Portfolio. Syahrul Hidayatullah Industrial Product Designer /2020
Hello, I’m Syahrul. a 22 years old Product Designer equipped with abilities of design research, product design, and rapid prototyping. Designers have the responsibility to make people’s lives better. I believe that a good design not just functional and aesthetic, but it brings emotional attachment and experiences for the users. So I think a great designer must have deep empathy and plenty of research to create well-designed products. Also, I always constantly look for new things to learn and enjoy every moment of my everyday life.
Curriculum Vit ae Experience & Achievement
Syahrul Hidayatullah Industrial Product Designer
syahrulhdyt92@gmail.com +62 82 3377 962 11 linkedin.com/in/syahrulhdyt be.net/syahrulhdyt
2015
| Committee of Sports Art Creativity - FTSP ITS
2016
| Committee of 1001 IDE Event - DESPRO ITS
2016
| Mentor at Hand Lettering Workshop Action Sunday - Surabaya Town Square
2017
| Committee at IDE ART Event - DESPRO ITS
2017
| Committee at Exibhition ICCI Suroboyo Creative Week
2018
| General Champion as FTSP Sports Contingent Dies Natalis ITS 57
2019
| 50 Selected Participants Master Class Suroboyo Creative Week
2020
| National Empowerment Volunteer - YOUCAN Empower Wakatobi - Southeast Sulawesi
Organization & Training Education
2014
| Basic Leadership Training - Remush Al-Azhar
2015 - 2019 Industrial Product Design (GPA 3.23) Sepuluh Nopember Institute of Technology (ITS) Surabaya
2014
| Publication Staff - Remush Al-Azhar
2016
| LKMM (Practice Management Skills of Students) Pre - Basic Level FTSP
2017
| Staff HIMA IDE - Sport Department NIRMANA JINGGA Cabinet
Language
2018
| Head of Creative Division - ITS Supporters Community
● Indonesia
2019
| Beyond Design Training - HIMA IDE Public Speaking and Design Thinking
2020
| UI/UX Design Short Course - Career Foundry
● English (TOEFL Score : 497)
Interest & Hobbies Arts, Design, Philosophy, Outdoor Activity, Sports
Skills
Works 2020
| Interior Designer Maison Living, Jakarta (Interior and Furniture)
3D Software
| Autodesk Fusion 360, Autodesk 3Ds Max, SketchUp, Autodesk AutoCAD, Keyshot
2019
| Reasearch Collaborator SERAITS Team, ITS (Tricycle for Post-Stroke Patients)
2D Software
| Adobe Photoshop, Adobe Illustrator, Corel Draw, Adobe XD, Figma
2019
| Internship Product Designer PT Indonesia Bike Works, Gresik (Thrill Bike Brands)
Other Skills
| Sketch Drawing, Technical Drawing, Manual Rendering, Woodworking, Quick Mockups
2018
| Internship Product Designer Cassia Studio, Surabaya (Furniture, Interior, and Home Decor)
C ont ent s. Mamacai Deli Restaurant Internship Design Projects Manouvre Thesis Design Projects El-Pequena College Design Projects GO-Gerobak Freelance Design Projects SeraITS Research Projects Others. Modelling, Photography, Lettering
Mamac ai Deli Food Display Table Internship Design Projects 2018
Background Mamacai Deli is a family restaurant which located at Jalan Untung Suropati, Darmo District, Surabaya. The concept of Mamacai Deli is buffet restaurant serving Indonesian traditional foods with different choices of menu everyday.
User Workflow Take the plate & cutleries
Eat Take the food
Come
Leave Pay
With my research and knowledge about common restaurant workflow, I try to emphatize the user to define the best workflow that can be adopted within the constraints space of the restaurant.
What’s the problem? At some buffet restaurants, I still encounter some problems of their food display table with messy arrangement, hard to clean, and lack of storage. In this design process, these problems become my focus to be resolved.
Messy arrangement
Lack of space
Hard to clean
Layout Mapping After discovering and measuring the location, the space dimension layout is obtained as shown below. The layout was made depends on relatable objects and their dimensions.
Objects
20+ food types Plate Spoon Fork Pan Storage Cashier Machine
Design Concept
ELEGANT
CLEAN
CALM
CLASSIC
Mood Board The selection of the mood board was inspired from the style of the chosen location. I try to preserve the harmony between the product and its surroundings.
Sketch Ideation After gathering the chosen concept and some inspiration, I began developing quick ideation sketches.
3D Modelling Glass
Solid Surface
OUTER : Plywood, Duco, Matt Finish INNER : White Melaminto
Operational Product Modular Storage
Base of Tray
The glass storage part of this display table can be removable to suit the daily needs of the kitchen and also easy to clean the table.
This table is also equipped with a base of tray so that food can be arranged more neatly.
View Simulation This is the simulation view of the product in SketchUp when it comes to use within the location.
Final Product
Manouvre Electric Sharing Bike Thesis Design Projects 2019
Project Background
Batu is a small city in East Java whose main income comes from the tourism sector. The city has more than 30 tourism objects with an increasing number of visitors every year. Therefore this city has the potential development of alternative transportation such as bicycles in line with increasingly congested traffic and support from the city government in tourist facilities.
Visitors Statistic
Visitors Demographic of Batu City (Source: BPS)
Increasing Amount of Batu Visitors (Source: BPS)
Problems
Batu City streets, especially on holidays still experience traffic jams at certain points.
The limited number of public transportation and ineffective management.
User Persona Fiersa Bestari Malang, Indonesia Age Profession
: 24 years old : Photographer
Fiersa is a young photographer with a mid-sized lifestyle who often fills his holidays with refreshing moments from his office duties. He likes things that smell natural. He likes to capture photos and post them on social media. Frustations : Traffic, Stamina, Cost Goals : Reduce stress, healthy lifestyle Needs : Cheap, environmentally friendly, effective mobility Brands : Eiger, Oppo, Nikon
Mood Board
Sporty Tough
Active
Digital Sketching
Frame Geometry 73.50
680
Head Tube Angle
Frame
Aluminium Alloy 6061
398mm
Reach
420mm Chainstay Length 385mm Seat Tube Length 35mm BB Height
1076mm Wheel Base
Seat Tube Angle
565mm Stack
26�
Wheel Size
3D Model Rendering
Design Features The use of an electric motor aims to provide power efficiency when going uphill and maximize mileage. The bike’s charging system is wireless (witricity). The Witricity concept is a technology to transfer electric power without wires, the concept can be applied to bicycles according to some existing sharing bike.
El Pequena River Cleaning Boat College Design Projects 2019
Background
Surabaya is a city that has dozen of river across. Like others big city, river has a crucial aspect for the life of this city to manage rainflows and water distribution. All of rivers in Surabaya are under DKRTH responsibility.
Problems
There is still a lot of garbage in the river which is always increasing every day
River cleaning boat facilities are still inadequate
The number of bridges is one of the obstacles for river cleaning
Activity Review 1. Preparation
3. Store up
Inflatable boats are unloaded from pick-up cars, pumped and then fitted with boat machine.
The collected garbage is placed on the ship's cabin.
2. Cleaning
4. Unloading
Cleaning activity carried out by 1-2 people using a wooden stick to pick up the trash.
The collected garbage moved to the ground to be disposed of in the next process.
Partner Observation Dinas Kebersihan dan Ruang Terbuka Hijau Surabaya Jl. Raya Menur No.31A Manyar Sabrangan, Mulyorejo - Surabaya, Jawa Timur 60285
Main Task : DKRTH has the responsibility for carrying out some of the cleaning and gardening services, including river cleaning.
Objective Tree Compact
Easy to move by land
the net weight of the ship is quite light
Modular
Can through the narrow river
the entire hull fits in an open tank or trailer
small size boat (4Ă—2 m)
Sketch Ideation
All parts of the boat are detachable
separate components to save space when moving/transporting
easy assembled
3D Model Rendering
Load/Unload Process 1. Moving of the Container
2. Container Placement
Full garbage is removed from the hull to be disposed of in the next dump.
The empty container is ready to be used and placed in the hull’s space provided.
Exploded View
Canopy Canopy Stick
All parts of the boat are detachable to manage carrier when moving to another river.
Steer
Seat
Garbage Container
Scoop Axle
Drive Axle Motor
Hydraulic
Scoop
Twist Lock
Hull
Deck Compressor
Operational Component Canopy
The canopy is foldable. It’s depend on the driver’s need.
Twist Lock
The twist lock is rotated when separating the deck with the hull.
Parts Assembling
The frame and deck is connected by ďŹ xed screw and a ďŹ ber layer.
Twist lock and hull are connected by screws. So it can be replaced if there is a damage in the twist lock.
The hydraulic system can be easily removed from the scoop for maintenance service.
The outboard motor can be removed from the deck for engine maintenance or service.
Model Exibhition
GO Gerob ak Interchange Cart Selling Freelance Design Projects 2020
Project Brief My client is planning to build a startup that produces a modern cart selling. Their products intended to be multifunctional interchange according to the seller's goals, so it can be adjusted to sell things such as coee, bread toast, chicken noodles, etc.
Design Concept
Interchange
Styling Concept
Modern
Modular
Basic
Clean
Objects I tried to map out what objects that are commonly used by food vendors who use carts. Then I focused on how the important tools can be facilitated.
Gas
Food Pan
Cormorant
Sauce Bottle
Westafel
Gallon
Storefront
Lamp
Subtle
Image Board
Ideation Sketch
3D Rendering
These carts are equipped with and pushbikes
The cart roof can be removed as seller's needed
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1033.04
1976.04
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The roof of the cart can also be folded and opened
Front View
Side View
Modular Top Table I designed the top table part using a modular concept. So it can be conďŹ gured in many ways depending on the seller's needs.
For the drawer, I designed it by dividing it into 3 parts with 3 sliding doors
I also applied the modular concept to the inside of the drawer so the inside space can be adjusted as needed.
SeraITS Tricyle for Post-Stroke Patients Research Design Projects 2019
Brief After experiencing a stroke, it is important for patients to continue to learn to move. In order to help the mobility of post-stroke patients, I collaborated with students from the Department of Mechanical Engineering, Institut Teknologi Sepuluh November (ITS) Surabaya to design a tricycle called SeraITS. This tricycle is intended for adults as a form of training for post-stroke patients.
Key Concept
Modern.
Unique.
Tough.
Comfort.
Mood Board Clean design, simple and elegant.
3D Rendering
Prototype Exhibition
Media Publication
Other Proj ect s Modelling, Photography, Lettering 2015 - 2020
Manual Modelling
Adventure Knife
Outdoor Speaker
Kindergarten Interior Furniture (Internship Project)
WFH Desk (Personal Project during quarantine)
Photography
Photography Studio
Calligraphy Lettering
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