WD-40 Ezy Reach

Brand New from WD-40!!

EZ-Reach – 425g

EZ-Reach – the flexible metal straw designed to more easily apply WD-40 product into hard-to-reach places.

Research suggested the strongest potential was with high frequency users who may use it primarily for cars and machinery where access is limited, e.g., engine bays, rusted bottoms of car doors

Introducing WD-40 EZ-REACHTM 425g KEY BENEFITS & ATTRIBUTES Helps users get their tasks

done better and faster by getting product into hard-to-reach spaces

• • • •

20cm flexible straw Flexible straw bends and keeps its shape Same great formula as WD-40® Multi-Use Product Sprays-2-Ways

Brand & Product WD-40 EZREACH

Anticipated launch February 2017

Units Per Carton

12 Pack Shipper

S & Y Price (ex GST) $7.48

Suggested RRP

$13.99 - $19.99

GM%

> 30%

Driving Frequency and increasing Penetration •

Consumers will use in new ways, use more often; and tell other users about it

1/3 of Professional Users stated that they can use WD-40 EZ-REACH™ in brand new ways

“Now I can…”

NEW WAYS

MORE PEOPLE Users will recommend to others, WD-40 EZREACH™ scored 85 Net Promoter Score (good is 60)

“You Gotta Try it!”

“Now I will…”

On Average 90% of trade Professional’s would use WD-40 EZ-REACH™ More Often

MORE OFTEN

WD-40 EZ-REACH™ is an incremental purchase not a replacement to existing WD-40 MPL SKU’s WD-40 EZ-REACH™ is viewed as separate purchase (for professional Pro’s & Heavy DIY) General DIYERS loved how unique it is with high potential for purchase.

• The added benefit of shopper’s trading-up to WD-40 EZ-REACH™ is increased spend, margin %, and margin dollars