Daily Perk

Spring/ Summer 2010

STANDARD COFFEE SERVICE COMPANY

Drink to Your Health!

Lifestyle BeneďŹ ts of Coffee & Tea Go Green & Save Green with Filtered Water Introducing Relyant Coffee Equipment Services Daily Perk | Spring/Summer 2010 | Page 1

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Published by: The Standard Companies, Inc. 640 Magazine Street New Orleans, LA 70130 Customer Service

800.962.7006

Marketing

504.524.6132

National Sales

800.878.8384

Purchasing

504.524.6132

Operations

504.524.6132

Our Com pa ny

Service Innovations Deliver Success

Please send questions or comments to: dailyperk@coffeeservice.com For more information, call 800.962.7006 or visit us online at: www.coffeeservice.com

Offering 2.5 oz fractional packs in: • Daybreak Morning Blend • Fair Trade • Caribou Blend Regular • Caribou Blend Natural Decaf • French Roast

Authorized Distributor

ANTHONY GREGORIO

President & CEO The Standard Companies, Inc.

For the better part of 20 years at Standard Coffee Service Company I have worked with many talented people. Our team members repeatedly have developed unique and effective coffee and tea programs, allowing us to keep a place as a leader in this industry.

Yet with all our past accomplishments I remain most excited about the future.

Standard Coffee Service Company is poised for growth based on new capabilities that will allow this company to delivery on a promise of excellence in all facets of

our business model.

Specifically, our ability to extend and pursue strategic alliances with partners in need of brewing equipment services is now in place with Relyant Coffee Equipment Services. Relyant will function as a standalone business in the Standard portfolio, dedicated to the installation, maintenance and repair of brewed-beverage and water filtration equipment.

Standard Direct is another recent addition to our service model that has great potential for success. Direct is a perfect solution for small offices, remote locations, or anywhere personal delivery service is not required.

Internally, I’m observing enhancements with our telemarketing and sales process. Reaching new customers is complicated in a multimedia world. But we are keeping pace with our recent implementation of customer relationship management software. Now we’ll deliver meaningful messages to prospects throughout the sales process, making it an easy decision to do business with Standard Coffee Service Company.

Indeed these are exciting times to partner with us.

At Standard Coffee delivering fine coffee and tea programs will always be our focus. We only aim to get better as we look forward.

At Standard Coffee delivering fine coffee and tea programs will always be our focus.

Daily Perk | Spring/Summer 2010 | Page 3

Service is Our Standard Quality and Service Since 1919

When William B. Reily founded Standard Coffee Service Company in 1919, the decision to include the word “service” in the name was a deliberate one. At that time, service referred to the commitment of the company to provide excellent customer service.

Nearly a century later, Standard Coffee is still producing top-notch customer service…and then some.

The company has evolved into a one-stop shop for customers of brewed beverages, providing total brewed beverage solutions for offices, restaurants and foodservice organizations throughout the country.

Today, customers are provided with quality, sought-after coffee and tea brands, along with Standguard™, a state-of-the-art water filtration system delivering premium drinking water that easily integrates into brewing systems. Our nation-wide delivery system and stream-lined ordering processes ensure that your supplies remain well-stocked.

Additionally, Relyant Coffee Equipment Services—a division of the Standard Companies, Inc.—provides technicians who are experts with the installation, removal and repair of industrial

coffee machines, tea brewers and water filters.

Through a centrally dispatched work order system, mechanical problems can be addressed in real-time for quick resolution.

Whether you're a small business, large corporation, restaurant or foodservice group, our friendly, knowledgeable staff works in partnership with you to accommodate your brewed beverage needs.

As Standard Coffee nears its century mark, we have found that the more things change, the more they stay the same. “Service” is still an integral part of our company, and our name.

www.coffeeservice.com/equal.html Page 4 | www.coffeeservice.com

Trends

Give Customers and Guests a Taste of Southern Hospitality— Offer Iced Tea

Tea is a beverage that can be enjoyed both hot and cold; but for Southerners, there is only one way to drink it—ice cold and very, very sweet.

While there is no consensus on why Southern tea has become such a staple—Dolly Parton described it as “the house wine of the South” in Steel Magnolias—the origin of the brew goes back to 1879 with the publication of the first tea recipe in Housekeeping in Old Virginia by Marion Cabell.

Traditionally, the beverage is made by adding sugar or syrup to hot brewed black tea before cooling. No matter the season, sweet is always served cold, usually in an ice-filled glass. While old-fashioned sweet tea remains a favorite, many tea drinkers prefer to sweeten their tea

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individually.

Regardless of the way the tea is prepared, one thing is sure. Sweet tea is the epitome of Southern hospitality.

Because tea is considered a healthier alternative to a carbonated beverage, the popularity of tea is increasing.

The foodservice industry has an opportunity to take advantage of this trend, not only in meeting customers’ demands but also in improving their profit margins. A 16-ounce glass of iced tea delivers strong retail profit margins, outpacing other beverage categories.

Standard Coffee Service Company offers Luzianne® Tea, a premium tea brand specially blended to make clear and flavorful iced tea. For resale use, Luzianne is available in traditional openbrew envelopes or convenient real-brewed concentrate.

Offer a taste of Southern hospitality with iced tea.

After 125 years, it still remains one hot commodity.

Daily Perk | Spring/Summer 2010 | Page 5

L if e st yl e

Drink to Your Health!

Drinking coffee and tea can fit into a healthy lifestyle How much is too much? Do I have to quit when I’m pregnant?

Is green tea really healthier? So many questions surround coffee and tea—beverages that most of us drink every day. Realistically, they both have benefits and risks, and like most everything else, over consumption is not recommended.

Benefits Associated with Coffee Scientists say drinking coffee long-term may help prevent chronic diseases like diabetes, cirrhosis of the liver and even cancer. Prominent antioxidants in coffee (chlorogenic acid and tocopherol) have been shown to improve insulin sensitivity and glucose metabolism. Participants a 2008 study by the Harvard School of Public Health who drank six or more cups of coffee each day decreased their risk factor for Type 2 Diabetes by double digits.

In late 2009, an investigation in the Archives of Internal Medicine found a 25% lower risk of developing Type 2 Diabetes in people who drink three to four cups of coffee daily.

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The website TeaandCoffee.net reports that recent studies in the U.S., Japan, and Italy showed that drinking three to four cups of coffee a day is associated with an 80% reduction in risk for cirrhosis, compared with drinking none at all. In a 2009 study by the American Association for Cancer Research, men who drink at least six cups of coffee daily had a 60% lower risk of developing advanced prostate cancer than men who drink none.

It seems the caffeine in coffee, while often touted as a negative, can boost your exercise performance as well. Psychologist, David Costill, PhD, the former director of the Ball State University Human Performance Laboratory and the author of several books on sports physiology, used nine competitive cyclists (two female and seven male) to study the effect of caffeine on their performances. After drinking either coffee with 330-mg of caffeine or decaffeinated coffee about an hour before the trial, they biked until they reached 80% exhaustion. Costill found that consuming caffeine one hour before exercising increased performance by as

Loaded with natural chemicals, tea leaves contain essential plant oils and antioxidants that guard our bodies against aging and contribute to heart health.

much as 18%. Additionally, the subjects who drank caffeinated coffee burned more fat, felt less exhausted and experienced heightened alertness.

According to Andrew Weil, MD, founder and program director of the Arizona Center for Integrative Medicine at the University of Arizona, caffeine not only heightens alertness, it also contributes to overall cognitive function. The American Journal of Alzheimer’s Disease and Other Dementias noted that the inflammation-reducing antioxidants in caffeine may also have a protective effect against developing Alzheimer’s disease.

Caffeine does have its drawbacks. Scientists caution that the caffeine in coffee can raise blood pressure, heart rate, and homocysteine levels. (Homocysteine is an amino acid in blood that is associated with stroke and heart disease.) Caffeine has been linked to benign breast lumps in women and bone loss in elderly women. For pregnant women who drink two or more cups of coffee per day, the rate of miscarriage is higher, as is the rate of low birth-weight babies. Anxiety, irritability, heartburn and sleeplessness are all by-products of too much caffeine in both men and women.

Benefits Associated with Tea While China, known as the birthplace of tea drinking, has been cultivating tea for centuries, today tea is a global favorite.

Aside from water, tea is the most commonly consumed beverage in the world.

Tea generally has a reputation for being much healthier than coffee, although both contain a powerful antioxidant (polyphenol) as well as caffeine. This is probably because tea contains about half as much caffeine per cup as coffee.

Loaded with natural chemicals, tea leaves contain essential plant oils and antioxidants that guard our bodies against aging and contribute to heart health. Tannins and fluoride in the actual tea plant have been proven to lessen plaque buildup in the arteries. A nearly six-year long study in the Netherlands showed that people who drank at least two to three cups of black tea each day had a 70% lower risk of a heart attack than people who drank none.

Green tea is most often hyped as the “healthiest” form of tea. The chemical EGCG is most potent in green tea because unlike other

forms of tea, no oxidation takes place in the processing, so all the nutrients remain in the leaves. Known for its antioxidant qualities, EGCG is also a potent anti-inflammatory, and recent studies have shown that it may play a role in tumor suppression in some cancers.

The anti-inflammatory quality of EGCG also contributes to heart health by preventing arterial inflammation, a major cause of coronary artery disease. In addition, Japanese researchers have linked green tea to a reduction in LDL, or “bad” cholesterol. European research shows that tea polyphenols reduce the rate of platelet activity, which means blood is less “sticky” and may clot less.

For coffee and tea lovers alike, it seems both offer significant health benefits. How much and what kind you drink depends on the state of your health and how caffeine affects your system. More and more, scientific studies suggest that coffee can be part of a healthy and balanced lifestyle. And without a doubt, tea has many more benefits than risks. Experts say you should enjoy the best quality coffee and tea that you can with the knowledge that you are probably doing more good than harm.

Daily Perk | Spring/Summer 2010 | Page 7

When it comes to your drinking water, why keep your savings bottled up?

Standguard Water Filtration costs less than bottled water, eliminates the need for bottle storage, improves the taste of your brewed beverages and helps save our environment from plastic waste. Making our premium filtered drinking water the clear choice, indeed.

CoffeeService.com/sg.html • 800-962-7006

Custom er Se rv i c e

You’re Invited to Standard Coffee’s Free for All While there may be no such thing as a free lunch, we certainly believe in offering free coffee, teas, hot chocolate and other refreshments! It’s easy to get involved in our Free for All. Provide feedback via our online service review and you’ll be sent free samples of some of the more popular items we deliver.

“Customer service is the hallmark of our company,” said Anthony Gregorio, President and CEO of The Standard Companies, Inc. “Feedback, both positive and negative, is an important part of our effort to remain responsive to our customers’ needs.”

Log on to coffeeservice.com/feedback.html to fill out a service review today.

You will also receive free product samples each time you present us with a new business lead through our Customer Referral Program. And for every lead that translates into a customer, you’ll receive an office appreciation gift basket filled with some of Standard Coffee’s favorite items. There has never been a better time

New Premium Package New tear-off opening feature with gravity feed dispenser Improved merchandising Smaller footprint

Same Great Product Preferred over other major 2 brands in a blind taste test

to share your coffee—refer Standard Coffee to friends and peers!

Details about the Customer Referral Program can be found at coffeeservice.com/referral.html.

36% of people in the office do not drink coffee 1.

Chances are your office is no different. Offering NESTLÉ® Hot Cocoa Mix will satisfy everyone.

Product varieties include: • Rich Chocolate

50 ct

• Rich Chocolate with Mini Marshmallows

50 ct

• No Sugar Added with Calcium

30 ct

35% less sugar than other 3 major brands Natural antioxidants and 0 grams trans fats

1 Harris Research 2 Consumer Preference Test, Tragon Corp., 9/30/08 3 Nestlé Rich Chocolate Flavor 60/40+ Nutrition Assessment 9/30/08

Contact your Standard Coffee sales representative to order today. Call 800-962-7006 or visit www.coffeeservice.com NESTLÉ® is a registered trademark of Société des Produits Nestlé S.A., Vevey, Switzerland.

FS-6469

Daily Perk | Spring/Summer 2010 | Page 9

N ew Product

Iced Tea is a Snap with AriZonaÂŽ Iced Tea Stix Standard Coffee is proud to offer a complete line of AriZona Iced Tea Stix including its newest addition, Arnold Palmer.

The delicious and refreshing combination of half iced tea and half lemonade was made famous by legendary golfer Arnold Palmer. AriZona worked with him to bring his favorite drink to the public in several ready-to-drink packages. And the public is loving it—these are now the fastest growing in the category.

Therefore, it is not surprising that when AriZona began creating its new Iced Tea Stix, it once again teamed up with Arnold Palmer. You can now get his half and half creation in a new five calorie, on-the-go powder mix.

Simply add an Arnold Palmer stick to a 16 or 20 oz. glass of water for a great twist on an old favorite.

Additional flavors in AriZona Iced Tea Stix include Green, Lemon, and Peach Iced Teas.

All are zero calories and contain no artificial colors, flavors, or preservatives. They are just the thing you need to get through a busy day in the office.

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ACROSS 1. Thought by some to be the birthplace of tea drinking 5. These are ground up to prepare coffee 7. Strong coffee drink made when steam is forced through ground coffee beans

Test your knowledge of coffee and tea.

10. This tea is a cross between black and green teas 11. Rich mixture of coffee, cream and chocolate 14. Way coffee is prepared 15. Where American colonists protested in 1773 against "taxation without representation" 16. Pot where boiling water filters through ground coffee DOWN 1. Cappucino is rumored to be named for the color of these monks' robes 2. Species of coffee originally indigenous to the mountains of Yemen in the Arabian Peninsula 3. Stimulant in tea and coffee 4. Type of tea thought to soothe and relax 6. Favorite snack with tea 8. Anti-oxidant packed substances found in tea 9. Cast iron tea pot 12. How tea is prepared 13. The rarest form of tea from leaves picked before buds are opened

Answers at coffeeservice.com/crossword.html

Daily Perk | Spring/Summer 2010 | Page 11

T h e E n v i r o nment

Filtered Water is not Just About Going Green, It’s About Saving Green You probably know someone who carries around bottled water every day but then uses tap water for coffee and tea. You may even do it yourself at home or in your office. If so, you need to stop and ask why. Is tap water healthier when it is used in brewed beverages?

Or is it just more practical—from a cost and time standpoint—to run a tap rather than pour bottled water into a coffee or tea brewer?

And ultimately, if tap water is fine for coffee and tea, what makes bottled water more attractive as a stand-alone?

Bottled water is perceived as having a higher quality than tap water. The fancy packaging and higher costs associated with bottled water certainly reinforce this perception. But the reality is that city tap water goes through more rigorous testing than bottled water.

The Federal Drug Administration (FDA) only regulates bottled water that is transported across state lines. Even then, the only requirement is that it be “as good” as tap water.

While municipal tap water is tested regularly, the taste and safety of tap water may be improved substantially with water filtration systems. Standard Coffee’s Standguard water filters reduce chloramines, chlorine, lead and other toxic organic chemicals and pesticides while also eliminating objectionable tastes and odors that may be found in tap water. Standguard improves the quality of tap water, both for quick sips on the go and for brewing beverages.

Moreover, the cost savings is substantial when filtered water is compared to bottled water. According to some estimates, water filtration is 1/10th the cost of bottled water. The biggest economy stems from the fact that there are no bottles involved in water filtration systems. Consumers of bottled water bear the exorbitant cost associated with the creation of plastic bottles. Each year, 17 billion barrels of oil are used to produce 30 billion plastic water bottles. While many of these bottles end up being recycled, over 2.2 billion of these end up in US landfills annually.

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Estimated Cost Savings Standguard vs. Bottled Water Standguard System # of Filtration Units on Location: Standard Rental Rate/Monthly: $49.95/Month (Premium Unit) or $34.95/Month (Classic Unit)

2

$34.95

Estimated Monthly Cost:

$69.90

Estimated Annual Cost:

$838.80

ICED TEA STIX

Bottled Water 5 Gallon Bottles Used/Monthly

20

Cost Per 5 Gallon Bottle:

$5.99

Number of Coolers on Location

TIX 30 S OX! B PER

2

Cooler Rental Fee/Monthly (For One Unit):

$7.99

Total Monthly Cost:

$135.78

Total Annual Cost:

$1,629.36

Estimated Annual Cost Savings:

THE HEALTHIEST, MOST REFRESHING COMPLEMENT TO WATER!

• 100% Natural

$790.56

Log on to coffeeservice.com/sg.html to calculate your savings.

9.6875 inches

The impact of plastic water bottles on the

Green Tea • No Preservatives • No Artificial Colors • No Artificial Flavors

environment is well documented… It actually takes three times the amount of water to produce the bottle as it does to fill it!

The impact of plastic water bottles on the environment is well documented. The industry is also putting strains on other natural resources like oil and water. It actually takes three times the amount of water to produce the bottle as it does to fill it!

Whether quenching your thirst or brewing a cup of morning joe, Standguard water filters are a cost-effective and eco-friendly alternative to bottled water.

• Clean Refreshing Taste • No Calories • Convenient & Portable

GREEN ICED TEA

LEMON ICED TEA

PEACH ICED TEA

ORDER TODAY!

PERFECT FOR STANDGUARD WATER FILTER STATION !

Daily Perk | Spring/Summer 2010 | Page 13

3.75 inches

TM

When you drink a glass of Luzianne® Iced Tea, you’ve got more than just refreshment.

You’ve got sip after sip of porch

Sign Up for e-Deals

swings and cool breezes all day long. So make yourself a glass, take a seat and enjoy.

When you subscribe to e-Deals, you'll receive occasional emails regarding exclusive product offers, coupons, and news sent directly to your inbox.

Visit www.coffeeservice.com/edeals.html to subscribe and begin saving.

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REIL08-88_ad2.indd 1

8/8/08 12:13:14 PM

Custom er Servi ce

TM

COFFEE EQUIPMENT SERVICES

A Dedicated Solution for Customer Satisfaction Standard Coffee Service Company is pleased to announce the newest addition to its portfolio of businesses—Relyant Coffee Equipment Services.

Relyant will function as a stand-alone business unit dedicated to the installation, maintenance and repair of brewed-beverage and water filtration equipment. Technical services will be offered to a variety of customers in those classes of trade that require beverage equipment installation and break/fix services.

The highly skilled Relyant technicians aim to exceed customer expectations by combining technical expertise with prompt response rates. With a national network of professionally trained staff, Relyant utilizes a centrally dispatched work order system whereby equipment service requests are communicated to technicians in a real-time environment. This ensures that brewing equipment issues are resolved faster than ever before.

According to Anthony Gregorio, President and CEO of the Standard Companies, Inc., Relyant is another example of Standard’s leadership in the brewed beverage industry. “With the Relyant service network, foodservice companies that purchase coffee, tea or water filtration equipment elsewhere will now have access to a premier, single-source technical service vendor.

Basically any company with a brewing system can take advantage of this service with just one contact.”

Daily Perk | Spring/Summer 2010 | Page 15

EVERYTHING WE DO, YOU DO. Starbucks™ Shared Planet™ is our commitment to doing business in ways that are good to each other and the planet.

IT’S USING OUR SIZE FOR GOOD. And when you serve Starbucks® coffee, . you support Starbucks™ Shared Planet™ Which means you’re doing good on a global scale, a fact customers truly value. It’s good business that can also be

GOOD FOR BUSINESS.

STARBUCKS™ SHARED PLANET™ COMMITMENTS, AND YOUR ROLE IN DOING GOOD.

ETHICAL SOURCING

ENVIRONMENTAL STEWARDSHIP

COMMUNITY INVOLVEMENT

We’re committed to coffee of the highest quality, purchased with respect for farmers. Working together, we’re helping improve the lives of those farmers and their communities.

Our goal is that by 2015, 100% of our coffee will be responsibly grown and ethically sourced.

We’re committed to caring for the environment and encouraging others to do the same. We’re working to use less and do more with what we do use to reduce our environmental footprint. Our goal is that by 2015, 100% of our cups will be reusable or recyclable.

We’re committed to being a good neighbor and a catalyst for change by bringing together our partners (employees), our customers and their communities. Our goal is that by 2015, we will contribute over 1 million community-service hours per year.

HOW YOU HELP

HOW YOU HELP

HOW YOU HELP

When you serve Starbucks® coffee, you support our efforts to source coffee responsibly, and you educate customers on their connection to the farmers who grow their coffee.

Your business lets us do our business in a way that is better for the planet.

Like leading the way in cup technology with the first US hot cups made with 10% post-consumer recycled fiber.

Your support allows us to give back to the communities where we do business, and your own actions can help you contribute as well as connect with your customers.

CONTINUE THE CONVERSATION. A big part of Starbucks™ Shared Planet™ is motivating others to join in, to do good in the ways everyone can. We encourage all our foodservice partners to INSPIRE A DIALOGUE with their customers. Use our complimentary materials to engage, inform and

YOU ARE SUPPORTING GOOD, GLOBAL ACTIONS RIGHT HERE. When you buy Starbucks® coffee, you help Starbucks help the communities we all call home with 320,000 HOURS OF

COMMUNITY SERVICE and local economic development in neighborhoods nationwide.

inspire. Create your own goals to complement and reinforce those of

And you’re doing it all right here.

WAY TO GO, YOU.

. Get involved in the good we can all do, Starbucks™ Shared Planet™ and see THE GOOD IT CAN DO FOR YOU.

Starbucks.com/sharedplanet

© 2009 Starbucks Coffee Company. All rights reserved.

Over 25 Varieties

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© 2010 Kraft Foods

Perfect for your Keurig brewer.

Visit coffeeservice.com/gm.html for a special offer for smaller offices.

E m pl oyee Hi ghl i gh t

Standard Raises its Cup to 19-Year Veteran Greg Moss It is with mixed emotions that the Standard Coffee family announces the retirement of a long-standing and valuable employee–Greg Moss.

Greg joined The Standard Companies, Inc. in 1991 as a Division Manager in the Northeast, where he spent the first six years of his tenure with our company. Greg then moved to the Southeast and assumed the role of Division Manager in Florida.

Under his leadership, the Florida Division rode a wave of explosive growth. In the years between 1995 and 2001, Greg was given Standard’s Manager of the In the years between Year Award an unprecedented six times.

1995 and 2001, Because of his accomplishments Greg was Greg was given promoted to National Sales Standard’s Manager Manager in 2002; one year later he assumed the responsibilities of the Year Award of Vice President of Sales. In his role as Vice President, Greg an unprecedented directed route operations, new business efforts, telemarketing, six times. and national accounts.

“Despite all of the incredible sales and operational contributions he made over the past 19 years, none was more critical and valued than his efforts during the trying days just before, during and after Hurricane Katrina,” said Anthony Gregorio, Standard Coffee President & CEO. “Greg’s extra efforts were critical to our successful recovery.”

After the storm, Greg helped the company effectively transition into the current field management structure that enables us to pursue a more focused approach to both route management and new business development.

Greg, The Standard Coffee family wishes you and your wife Margaret all the best. And in a slight variation of your own words and spirit: If you need a company to root for, pull for Standard, because you’re definitely in our hall of fame.

Greg Moss, left, with Anthony Gregorio, President/CEO of Standard Coffee Service Company.

Daily Perk | Spring/Summer 2010 | Page 19