Daily Perk Fall Winter 2009

Fall/Winter 2009

STANDARD COFFEE SERVICE COMPANY

How your office can go green Spice Up Your Life with Flavored Coffees and Creamers Drinking Chocolate— An Ancient Tradition

Daily Perk | Fall/Winter 2009 | Page 1

Our Com pa ny

Published by: The Standard Companies, Inc. 640 Magazine Street New Orleans, LA 70130

Continuing Down the Road to Success

Customer Service

800.962.7006

Marketing

504.524.6132

National Sales

800.878.8384

Purchasing

504.524.6132

Operations

504.524.6132

Please send questions or comments to: dailyperk@coffeeservice.com For more information, call 800.962.7006 or visit us online at: www.coffeeservice.com high res GMC DP Ad FallWnt09.pdf

8/19/09

9:45:19 AM

As we strive to provide enhanced services to our customers, Standard Coffee Service Company also takes into account our responsibility to the planet. One of our latest initiatives, a comprehensive route scheduling program, will provide consistent, on-time service while at the same time decreasing our fuel consumption.

The plan will allow our Route Sales Representatives (RSRs) to map out optimum delivery routes based on customer locations ANTHONY GREGORIO President & CEO and hours of operations. Daily The Standard Companies, Inc. schedules are developed according to these parameters, and delivery appointments are configured for each customer to allow enough time for the RSRs to serve each customer appropriately.

This route scheduling program, in coordination with our Standard Service Network, means that our customers will receive the highest quality service—in equipment installation, maintenance and on time product deliveries.

Not only will the program increase our operational efficiencies, it will also help promote fuel efficiency.

By eliminating any redundancy, our RSRs could spend less time on the road and have more time to address customer concerns.

Standard Coffee Service Company is committed to providing service and products that help you run your business. With an eye toward being good stewards of our environment, we offer Standguard™, a water filtration system as an alternative to bottled water, recycled and recyclable products, and now, a more fuel efficient solution to our delivery and maintenance model. We will continue to seek environmentally friendly practices in our pursuit to enhance your experience as a customer.

We will continue to seek environmentally friendly practices in our pursuit to enhance your experience as a customer.

Daily Perk | Fall/Winter 2009 | Page 3

Service is Our Standard Quality and Service Since 1919

When William B. Reily founded Standard Coffee Service Company in 1919, the decision to include the word “service” in the name was a deliberate one. At that time, service referred to the commitment of the company to provide excellent customer service.

Nearly a century later, Standard Coffee is still producing top-notch customer service…and then some.

The company has evolved into a one-stop shop for customers of brewed beverages, providing total brewed beverage solutions for offices, restaurants and foodservice organizations throughout the country.

Today, customers are provided with quality, sought-after coffee and tea brands, along with Standguard™, a state-of-the-art water filtration system delivering premium drinking water that easily integrates into brewing systems. Our nation-wide delivery system and stream-lined ordering processes ensure that your supplies remain well-stocked.

Our Service Network provides technicians who are experts with the installation, removal and repair of industrial coffee machines, tea brewers and water filters. Through a centrally dispatched

work order system, mechanical problems can be addressed in real-time for quick resolution.

Whether you're a small business, large corporation, restaurant or foodservice group, our friendly, knowledgeable staff works in partnership with you to accommodate your brewed beverage needs.

As Standard Coffee nears its century mark, we have found that the more things change, the more they stay the same. “Service” is still an integral part of our company, and our name.

HOT brand. With a trusted name like MAXWELL HOUSE, consistently high-quality coffee is guaranteed.

HOT format. Pre-portioned Special Delivery Filter Packs provide convenience and eliminate messes, spills and waste.

HOT savings. Special Delivery Filter Packs are more affordable than single-serve formats, costing you only pennies per cup.

To order, visit coffeeservice.com or call 1-800-962-7006.

Page 4 | www.coffeeservice.com

E nterta i ni ng

Warm Up with Coffee and Tea While it may be true that you cannot have your cake and eat it too, you can with coffee and tea. Both coffee beans and tea leaves are most widely regarded as ingredients in our favorite drinks. Hot, cold, sweetened, creamed and even frozen, coffee and tea drinks are the most popular liquids in the world. Yet, they can also play a part in many recipes. Entrees range from coffee pork chops to orange flavored scallops with loose green tea. Leftover coffee can be frozen and used in a variety of stews and sauces.

Most recipes involving coffee and tea, however, are in desserts— providing a perfect accompaniment to your favorite beverage.

Before you turn on your coffee pot or set the tea kettle on the stove, heat up your oven and try one of the recipes below. Enjoy!

Spiced Coffee Sponge Cake 4 tbsp ground 100% Colombian coffee ¾ cup milk 1 cup flour 1 tsp baking powder ½ tsp salt ½ tsp cinnamon

½ tsp nutmeg ¼ tsp ground cloves 3 eggs 1 cup sugar 1 tsp vanilla ¼ cup warm melted butter

in a saucepan, bring to a boil.

Combine Colombian coffee and milk Strain through several layers of Steep over low heat for 10 minutes. ere should be ½ cup flavored cheesecloth into a measuring cup. Th . milk. Keep milk warm over low heat n, nutmeg, cloves. Reserve.

Sift flour, baking powder, salt, cinnamo minutes at high speed until In a large bowl, beat eggs for about 2 4 to 5 minutes until very light. thick. Slowly add sugar and beat for in flavored milk until just With a mixer at low speed, slowly beat at low speed or by hand, fold blended. Beat in vanilla. With mixer not overbeat. Gently fold in in flour mixture just until blended. Do melted butter. ch round cake pans. Bake in Pour into two greased and floured 8-in utes until cake tester inserted preheated oven at 350°F for 20-25 min for 10 minutes then turn in center comes out clean. Let cake cool onto racks to cool completely.

Green Tea Cupcakes cup butter or margarine ½ cup superfine sugar 2 eggs 1 tsp vanilla essence 1 cup self-rising flour 3/8

2 tsp powdered green tea ½ tsp baking powder 1 cup confectioner’s sugar 1-2 tbsp warm water

Place 12 paper cupcake cases on a baking tray. Co mbine the butter, sugar, eggs, vanilla, self-ris ing flour, powdered green tea and baking powder in a mixing bow l. Beat with a wooden spo on until smooth.

Divide the mixture among the paper cases. The mixtu re should fill half of each case. Bake in preheated oven at 395 °F for 15-20 minutes or until risen and golden. The top of the cup cake should be level with the top of the case. Cool on a wire rack.

Icing: Sift the confectio ner's sugar into a bowl. Slo wly add just enough water to make a spreadable consistency. Sp oon a teaspoonful onto each cupcake and spr ead with the back of the spoon.

Daily Perk | Fall/Winter 2009 | Page 5

Br e a k Ro om

Hot Chocolate or Cocoa?

The terms cocoa and hot chocolate are often used interchangeably to refer to the hot beverage usually consumed in the winter months. Both are derived from the fruit of cacao trees. However, there are subtle differences between the two. Hot chocolate is made with chocolate shavings and milk, while cocoa is made with cocoa powder mixed with either water or milk and sweetened with sugar.

Until Coenraad Johannes van Houten developed the first cocoa powder-producing machine in 1828, there was no distinction between chocolate and cocoa. The machine extracted cocoa butter from the cacao seed and produced a fine powder that was easy to stir into milk or water.

This process also led to the discovery of solid chocolate (a mixture of cocoa power and a small amount of cocoa butter). From that point on, chocolate referred to the solid form and cocoa to powder.

Although the process for making chocolate was discovered in the Netherlands, the origins

Offering 2.5 oz fractional packs in: • Daybreak Morning Blend • Fair Trade • Caribou Blend Regular • Caribou Blend Natural Decaf • French Roast

Authorized Distributor

Page 6 | www.coffeeservice.com

Contemporary mixtures of cocoa, or hot chocolate, include mint, orange, strawberry and coffee. of cocoa go back about 2,000 years ago to the Mayan people. It was said that in the 1400s Aztec leader Montezuma consumed 50 portions of cocoa (mixed with vanilla and spices) each day, using a golden goblet and spoon. He introduced Spanish conquistador Hermán Cortéz to the delicacy “xocolatl” (translated into Spanish as “chocolatl.”)

Cortéz returned to Spain with cocoa beans and drink-making equipment.

The drink quickly spread among the Spanish upper class in the 1600s. Its popularity grew in England when English physician Hans Sloane introduced milk chocolate. (He had tasted chocolate in Jamaica but decided it tasted better mixed with milk.)

Today, cocoa still resembles the powdered mixture of centuries ago. It can be made with dark, semisweet, white and bittersweet chocolate. These classifications are based on the amount of sugar, fat,

milk and cocoa butter used during production of the cacao bean. In addition to mixing in vanilla (as the Aztecs and Spaniards did) and milk (as the English did), more contemporary mixtures of cocoa, or hot chocolate, include mint, orange, strawberry and coffee.

Daily Perk | Fall/Winter 2009 | Page 7

When it comes to your drinking water, why keep your savings bottled up?

Standguard™ Water Filtration costs less than bottled water, eliminates the need for bottle storage, improves the taste of your brewed beverages and helps save our environment from plastic waste. Making our premium filtered drinking water the clear choice, indeed.

CoffeeService.com/filtration • 800-962-7006 Page 8 | www.coffeeservice.com

Com m uni ty

Setting the Standard for Volunteers Happy to give back to the Community

Standard Coffee Service Company has been a preferred coffee service vendor for Vanderbilt University and the Monroe Carell Jr. Children’s Hospital for over ten years.

Throughout that time, Standard Coffee employees Steve Beech and John Clemons had the frequent tasks of making sure the university received quality products with friendly service.

But Steve’s and John’s roles changed for the University and hospital one weekend in May earlier this year.

On Sunday, May 31, 2009, a live telethon was held at a local news station in Nashville, Tennessee to benefit the hospital through the Children’s Miracle Network.

Both men provided coffee and refreshments to all volunteers before presenting a check to the hospital during the telethon.

“Steve and I spent a couple hours setting up for the Sunday event on Saturday to make sure everything was perfect,” said Clemons. “Everything was great.”

All monies donated during the local portion of the telethon will directly benefit Monroe Carell Jr. Children’s Hospital.

“There were so many great stories we heard at the telethon where so many children’s lives were saved,” said Clemons. “I have a nineyear-old boy and a three-year-old little girl and it truly touched my heart to know that by the donation that Standard Coffee made, that let me be a part of a great organization.”

According to its website, the hospital is dedicated to meeting the unique healthcare needs of children by providing primary and sub-

John Clemons, Standard Coffee, Kelly Herrero, MARS Drinks, Steve Beech, Standard Coffee specialty services along with serving as a regional referral center. It provides and supports a wide range of services and programs that focus on family-centered care.

The hospital is a member of the Children’s Miracle Network, which has a mission to generate funds and awareness programs in partnership with and for the benefit of member hospitals/ foundations and the children they are privileged to serve.

“What a great way to give back,” said Beech. “It was a privilege to be a part of making miracles happen for children in need.”

Steve Beech is a Senior Account Executive who has worked for Standard Coffee for 13 years. John Clemons is a District Sales Manager and been with the company for five years.

Great job, guys!

Daily Perk | Fall/Winter 2009 | Page 9

Wor k p l a ce I ns ig ht

Companies that Go Green Save Green While Muppet character Kermit the Frog lamented, “It’s not easy being green,” businesses throughout the country are finding that it is certainly not the case. With the increase in environmental awareness and concern over global warming, more employers and employees are striving to reduce their carbon footprint. A recycling bin in the copy room is not sufficient in this day and age.

There are a variety of resources for companies interested in developing a green philosophy. From the initial research to the last step of a green strategy, there are easy to follow guidelines to make the office place more environmentally friendly.

on both sides of paper (one side for drafts and the other for final copies), editing on computers instead of print-outs and utilizing PDFs to share documents with staff.

The less an employee prints, the less printer ink is needed.

When toner does need to be replaced, choose recycled cartridges.

According to Office Depot, every recycled ink cartridge keeps about 2.5 pounds of metal and plastic out of landfills and conserves a half gallon of oil.

Paper Use

Offices are responsible for more than 70 percent of total electricity use in this country. What’s more is that computers waste $1 billion worth of electricity each year by not switching to sleep mode after a pre-determined period of time. Businesses can cut energy consumption by 70 percent if employees power down their computers after 15 minutes. A screen saver does not indicate sleep mode and does not save energy.

Because artificial lighting accounts for 44 percent of electricity use in an office building, steps should be taken to reduce usage whenever possible. Replace halogen lights, which can get as hot

Forego a trip to the bookstore by researching current practices online or visiting a library. One of the most substantial impacts a company can make is to reduce the amount of paper generated. One single office worker uses approximately 10,000 pieces of copier paper each year. This amount can be reduced not only by recycling, but by also printing Page 10 | www.coffeeservice.com

Energy Efficiency

as 1,100°F, with Energy Star-rated light bulbs. Motion sensors or automatic shut offs will ensure lights will be turned off at the close of business. At the very least, encourage employees to turn off their office lights if they are leaving the office for more than 15 minutes.

Nature can play a part as well. Encourage the use of natural lighting and display plants in order to help absorb indoor pollution.

Office Machines and Furniture Machines such as computers, PDAs and cell phones can all be recycled. Non-profit organizations and schools often accept computers to be used for their basic office administration. Most cellular companies have PDAs and cell phone recycling receptacles at their service sites. Hewlett-Packard, which was named a “Green Giant” by Forbes, will take back any of its equipment, and their machines are 100 percent recyclable.

Furniture, carpet and paint that are free of volatile organic compounds (VOCs) also boast green attributes and won’t emit toxic chemicals into the environment.

Travel From offering telecommuting opportunities to renting hybrids when out of town on business, travel practices can significantly alter a business’ environmental footprint. Approximately 23 billion gallons of gas are consumed annually by American commuters. This number can be reduced through use of alternative transportation (public transportation, walking and bicycling) and car pools. Adjusting the office environment by allowing workers to telecommute or participate in a consolidated workweek (four 10hour days) will also decrease gas consumption.

Teleconferences and web conferences can often replace site visits to satellite offices. In the instances that business travel is required, request hybrids or gas efficient automobiles from rental car companies whenever possible. continued on page 12

How to Turn Over a New (Green) Leaf While studies show that Americans are taking steps to become more environmentally friendly, the majority of these steps are being taken at home. Efforts to reduce waste in the office environment is lagging behind. Standard Coffee Service Company offers a variety of recycled and recyclable products that can help your office begin your journey along a greener path.

Most of these green enviromentally friendly products are 100% recycled, 100% recyclable, contain no CFE's*, are biodegradable, compostable and chlorine free.

Cascade Paper Products C-Fold Towels Napkin Dispensers Napkin Lunches Paper Towels Paper Plates Sleeves, all sizes Wooden Stir Sticks Reusable Plastic Eco-Mug Cleaner Pouch (Phosphate Free) Rockline Filters, all sizes—The paper used in all Rockline coffee filters is manufactured using environmentally friendly processes.

Toilet paper single rolls are 100% recycled, contain no CFE's*, are biodegradable and chlorine free. *CFE's—Chlofluorocarbons

Please see our full product menu for item numbers and availability on these products.

ecotainer™ Paper Cups, all sizes

Daily Perk | Fall/Winter 2009 | Page 11

continued from page 11

Kitchens, Break Rooms and Bathrooms Opt for paper products made from recycled materials and dump the water bottles. Water filtration systems such as Standguard™ not only ensure water safety and quality; they also save the energy and oil required to produce plastic bottles.

Biodegradable soap and non-toxic cleaning supplies, both in reusable dispensers, also alleviate the amount of waste being sent to landfills. Companies that own their own buildings may also want to replace old toilets that use up to 8 gallons per flush with new ones that use a maximum of 1.6 gallons in order to save water.

Following these recommendations will not only help the environment, it will also help your company’s bottom line, saving energy and money, as well. Just remember, once you develop your green strategy—post it on your website rather than print copies for employees. Every bit of conservation helps.

a coffee house indulgence... anytime!

Choose…

from light roast to dark, decaf to extra bold, flavored to fair trade, tea and hot cocoa too!

Brew…

one perfect, single cup in under a minute from one of our innovative brewing systems!

Enjoy…

a gourmet cup of fresh brewed coffee with no mess and no clean up!

T

he magic behind the Keurig brewed system lies in our patented K-cup portion pack. Air tight, light free locks oxygen out and seals in fresh ness and flavor.

B3000

B200 B140

Sign Up for e-Deals When you subscribe to e-Deals, you'll receive occasional emails regarding exclusive product offers, coupons, and news sent directly to your inbox.

Visit www.coffeeservice.com/edeals to subscribe and begin saving.

Page 12 | www.coffeeservice.com

Ask your Standard Representative. about a free trial for your office.

1-800-962-7006 • www.coffeeserve.com

T he E nvi ronm ent

Can Great Coffee Save the World?

Perhaps not. But it can have an impact on the environment.

Green is everywhere. From hybrid cars to compact fluorescent bulbs, recycled tire mulch to high-end consignment shopping— energy and resource efficiency is en vogue. Increasingly, companies are embracing sustainability goals, and employees are demanding their workplaces reduce their global impact. And while the problem is massive, small changes can compound into dramatic results. Something as simple as coffee service can make a difference.

Mars Drinks is committed to being your partner at work and providing easy solutions to help offices meet their sustainability goals. Mars Drinks’ FLAVIA brand offers brewers designed to help all offices be more eco-friendly, no matter their size.

FLAVIA’s Creation 400™ uses leading-edge technology to save water and energy. A two-tank system heats only the water needed to make a few drinks at a time, and in energy-saving mode, it consumes less than one-third the energy used by a 12-watt nightlight*. An advanced sensor system ensures the water isn’t overheated, and the display panel LED screen uses less energy, compared to standard filament light bulbs. In fact, the latest Creation 400 model uses 40% less energy than its single serve competition*.

But the brewers aren’t the only sustainable aspect to FLAVIA. In September, Mars Drinks announced the addition of five drinks to its line of Rainforest Alliance Certified Beverages. Joining the three coffees that were certified in 2008 (House Blend, Kona Blend and Breakfast Blend) are French Vanilla, Hazelnut and French Roast. In addition, FLAVIA unveiled two certified teas—English Breakfast and Earl Grey. These teas are the first single-serve Rainforest Alliance certified teas in

North America. This certification ensures that the products in these beverages were grown on farms where the lands are protected and conserved and the workers are treated with respect.

So often businesses are forced to choose between convenience and eco-awareness. FLAVIA is helping companies bridge that divide by offering sustainable products that meet a company’s need to satisfy employees with a simple-to-use, easy-to-manage, and well-appreciated workplace perk. *Based on testing conducted by an independent research organization in 2009; for more information go to www.myflavia.com.

Daily Perk | Fall/Winter 2009 | Page 13

TM

Instant beverage celebrities.

Serve drinks that sell themselves, made with the #1 No Calorie Sweetener in America.* Our new large, 6.6 ounce pouches of SPLENDA® No Calorie Sweetener For High-Volume Beverages let you sweeten exactly 3 gallons of sweet tea with the sweet your patrons overwhelmingly choose at home. Sweet When you drink a glass of Luzianne® Iced Tea, you’ve got more than just refreshment.

that’s as good for you as it is for your customers.

You’ve got sip after sip of porch swings and cool breezes all day long. So make yourself a glass, take a seat and enjoy.

Make your operation even sweeter by visiting www.splendafoodservice.com © McNeil Nutritionals, LLC 2009. SPLENDA® is a registered trademark of McNeil Nutritionals, ti l LLC LLC. * Information Resources, Inc., Reviews Database Sugar Substitutes Category (Food/Drug/Mass Merchandisers excluding Wal-Mart) 52 weeks ending 11/23/08.

Page 14 | www.coffeeservice.com

REIL08-88_ad2.indd 1

8/8/08 12:13:14 PM

Trends

‘Tis the Season to Drink Coffee Today's variety of coffee flavors offers something for every taste bud.

The roar of fans at a football game. Leaves changing colors.

Crisp, cool mornings. These are the sights, sounds and feelings of autumn. The aroma of seasonal coffee served in steaming mugs and the taste of that warm, comforting liquid complete a feast for the senses.

Of the five senses, smell and taste are most closely tied to memory.

These sensory stimuli bypass the area of the brain linked to logic, triggering the more primitive part of the brain that is related to instinct, memory and emotion.

While scientists search to understand why smell and taste act differently from the other senses, the coffee industry has taken advantage of these sensual connections. They have created numerous coffee flavors that can evoke happy memories.

According to Technomic, Inc., a leading foodservice research and consulting firm based in Chicago, flavored coffees and flavorings for coffee account for nearly 30 percent of total coffee sales. Because seasonal flavors and limited-time offerings have helped boost sales, this niche market is expected to grow in the coming years.

Traditional fall flavors are associated with the harvest. Look for coffee varieties flavored with cinnamon, apple and pumpkin.

Holiday offerings are likely to be spiced with gingerbread, eggnog and peppermint.

Seasonal coffees are made using flavored syrups whereas perennial favorites such as chocolate, hazelnut, caramel and vanilla can flavor coffee in a variety of ways—blended directly into ground coffee or added with syrups and flavored creams. Standard Coffee Service Company offers all three, depending on your preference. Coffee brands include Green Mountain (French Vanilla, Hazelnut, and Southern Pecan) and Barnie's, which offers German Chocolate, Irish Cream, Vanilla Cream and Hazelnut, along with a variety pack of all of its flavors. Javarama has an entire flavor collection featuring Irish Cream, German Chocolate, Vanilla Cream and Hazelnut, along with a variety pack of all of its flavors.

From simple flavors to decadent snacks, Crème de la Crème has enhanced its cappuccino blends with Cinnamon Vanilla Nut, Chocolate Caramel Pecan and English Toffee. FLAVIA offers a Milky Way Swirl flavor, along with Hazelnut and a number of others, through its individual brew drink station.

Flavors such as Amaretto, Cinnamon Vanilla, Irish Crème and Creamy Chocolate are also available in Coffee Mate creamers.

Go ahead and give your employees some happy memories at the office— with flavored coffee!

Daily Perk | Fall/Winter 2009 | Page 15

everYthing We do, You do.

Starbucks™ Shared Planet™ is our commitment to doing business in ways that are good to each other and the planet.

it’s using our siZe For good.

And when you serve Starbucks® coffee, . you support Starbucks™ Shared Planet™ Which means you’re doing good on a global scale, a fact customers truly value. It’s good business that can also be

good For business.

starbuCks™ shared planet™ Commitments, and Your role in doing good.

ethiCal sourCing

environmental steWardship

CommunitY involvement

We’re committed to coffee of the highest quality, purchased with respect for farmers. Working together, we’re helping improve the lives of those farmers and their communities.

Our goal is that by 2015, 100% of our coffee will be responsibly grown and ethically traded.

We’re committed to caring for the environment and encouraging others to do the same. We’re working to use less and do more with what we do use to reduce our environmental footprint. Our goal is that by 2015, 100% of our cups will be reusable or recyclable.

We’re committed to being a good neighbor and a catalyst for change by bringing together our partners (employees), our customers and their communities. Our goal is that by 2015, we will contribute over 1 million community-service hours per year.

hoW You help

hoW You help

hoW You help

When you serve Starbucks® coffee, you support our efforts to source coffee responsibly, and you educate customers on their connection to the farmers who grow their coffee.

Your business lets us do our business in a way that is better for the planet.

Like leading the way in cup technology with the first US hot cups made with 10% post-consumer recycled fiber.

Your support allows us to give back to the communities where we do business, and your own actions can help you contribute as well as connect with your customers.

Continue the Conversation.

A big part of Starbucks™ Shared Planet™ is motivating others to join in, to do good in the ways everyone can. We encourage all our foodservice partners to inspire a dialogue with their customers. Use our complimentary materials to engage, inform and

YOU ARE SUPPORTING GOOD, GLOBAL ACTIONS RIGHT HERE. When you buy Starbucks® coffee, you help Starbucks help the communities we all call home with 320,000 HOURS OF

COMMUNITY SERVICE and local economic development in neighborhoods nationwide.

inspire. Create your own goals to complement and reinforce those of

And you’re doing it all right here.

WAY TO GO, YOU.

. Get involved in the good we can all do, Starbucks™ Shared Planet™ and see the good it Can do For You.

Starbucks.com/sharedplanet

Learn how you can get involved at Starbucks.com/sharedplanet Join Starbucks at Starbucks.com/business

©2009 Starbucks Coffee Company. All rights reserved.

Ne w P r od u c t

Blending Flavor with Convenience Standard Coffee Service Company Introduces Cafe Caffé Filter Packages For years now, Standard Coffee Service customers have enjoyed the pleasures of gourmet coffee through our exclusive brand of Javarama blends.

Precisely measured fractional packs and individually wrapped Javarama coffee pods have continued to deliver the freshness and quality coffee drinkers prefer from a gourmet line.

Now for the first time, the Cafe Caffé blend from our Javarama Classics Collection is available in convenient, easy-to-use filter packs.

Cafe Caffé is made from 100% Arabica beans. Rich, clean and with a full-bodied taste, Cafe Caffé is certain to please even the most discerning coffee lovers.

The introduction of this great product in filter packs is a breakthrough for Standard Coffee. For customers, the user-friendly filter packs mean reduced mess from coffee grounds and minor spillage. Traditionally, filter packs have been a delivery method for economy brands. So while the user could enjoy the convenience of this delivery method, quality was often sacrificed.

Page 18 | www.coffeeservice.com

Not any more.

“In more than 25 years in this industry, I have sought a robust but smooth premium quality coffee that would appeal to the masses, produced in a filter pack that was individually wrapped,” said Ken Shea, Vice President of Field Operations. “Standard Coffee Service has done it. Cafe Caffé has set the bar for premium quality with convenience.”

Cafe Caffé product benefits: • Premium quality product with filter pack convenience

• Minimizes the clean-up of the brewing area

• Individually wrapped packages keep product fresh

• 100% Arabica Coffee

• 2.25 ounces sets the bar for ounce weight in a filter pack

• The Cafe Caffé blend is only available from Standard Coffee Service Company

FLAVIAFLAVIA FLAVIA single-serve FLAVIA single-serve single-serve single-serve hot beverages... hot hothot beverages... beverages... beverages... ®

®®

®

A bigA Apick-me-up big big A big pick-me-up pick-me-up pick-me-up for the for forfor office. the thethe office. office. office.

™work ™™ ™ your partner your your your partner partner atpartner work at at work at work Help your Help customers Helpyour your Helpcustomers customers your partner customers with partner partner thepartner best with with single-serve the the with best best thesingle-serve single-serve best hotsingle-serve beverage hot hotbeverage beverage hot beverage system available—from system system system available—from available—from FLAVIA. available—from With FLAVIA. FLAVIA. FLAVIA, FLAVIA. With With the FLAVIA, With FLAVIA, whole FLAVIA, the staff thewhole whole can the choose whole staff staffcan can staffchoose choose can choose from the finest from fromselection the from thefinest finest the of finest selection selection gourmet selection of ofcoffees, gourmet gourmet of gourmet teas, coffees, coffees, DOVE® coffees, teas, teas, hotDOVE® teas, DOVE® chocolate DOVE® hot hotchocolate and chocolate hot chocolate and and and cappuccinos cappuccinos cappuccinos to keep cappuccinos their to tokeep day keep torunning their keep theirday day their smoothly. running running day running smoothly.

With smoothly. our smoothly. hassle-free With Withour With ourhassle-free hassle-free system, our hassle-free system, system, system, you get freshness, you youget get you freshness, variety freshness, get freshness, and variety variety convenience variety and andconvenience convenience and with convenience each with cup. witheach each with cup. each cup. cup.

Mars, Mars, Incorporated /© Mars, Incorporated 2009 2009 2009 ®/™/© Mars, Incorporated ®®/™/™/©/©2009 ®/™Incorporated