FLGX brand style guide

BRAND GUIDELINES 2013

About this Style Guide This is a brand style guide for Flagstaff Extreme Adventure course. Use this as a reference to ensure that the FLG brand stays consistent through all applications. Adhering to these guidelines will strengthen the brand.

Contents 3. About Flagstaff Extreme 4. Logo Breakdown 5. Full Color, Negative. Full Color, Negative White 6. Logo- Black, Logo- Black 7. Logo- Usage 8. Brand Fonts- Chinese Rocks, Klavika 9. Brand Fonts- Franklin Gothic, DIN 10. Brand Colors 11. Additional Brand Elements 12. FLGX Identity System 13. FLGX Collateral

2 | FLGxtreme Brand Style Guide

About FLGX

Flagstaff Extreme Adventure Course (FLGxtreme) is an unique treetop aerial adventure course that you will not soon forget.

Located in Fort Tuthill County Park, in Flagstaff, Arizona, FLGxtreme is Arizona’s only tree top adventure course.

Spend hours high in the beautiful Ponderosa Pines testing yourself and having a blast!

Fun for Adults, and Children 7 & up.

GREAT FOR: Workouts Couples Birthdays Friends Summer camps Co-workers/ Team building Church/ Youth groups Scout groups Family Reunion Bachelor/Bachelorette parties Anyone!

FLGxtreme Brand Style Guide | 3

Logo Logo Breakdown The FLGxtreme logo can be broken down in several parts. Here we define each part so they can be easily referenced later on. letterform mark

Wordmark

Logomark

modifier

Logo Size 1’’

1’’

To ensure leg ability, the minimum size for the FLGxtreme small logo is 1’’ at it’s tallest or widest point.

Logo Resolution

4 | FLGxtreme Brand Style Guide

300 PPI- FOR PRINT

Use the width of the “G” in “FLG” to determine the amount of space preserved around the logo. This space should remain preserved proportionately as the logo is scaled.

150 PPI- FOR FASTER WEB VIEWING

72 PPI- FOR FASTESTWEB VIEWING

Full Color Logo, Positive

Logo, Negative/ Negative White Logo Full Color, Negative

Full Color Logo Positive

Use for print purposes where there is a dark colored background. Must be used in conjunction with the text Fort Tuthill County Park. Typically used in scenarios where we can control the overall design & layout.

Use for print purposes where there is a light colored background. Must be used in conjunction with the text Fort Tuthill County Park. Typically used in scenarios where we can control the overall design & layout.

Medium Vertical Logo

Medium Vertical Logo

Medium Horizontal Logo

Medium Horizontal Logo

Small- Full Color Logo Use for print purposes where there is a light colored background with a constrained space under 4 inches. Typically used in scenarios where we most likely cannot control the overall design & layout

Small- Full Color Logo, Negative Use for print purposes where there is a dark colored background with a constrained space. Must be used in conjunction with the text Fort Tuthill County Park. Typically used in scenarios where we can control the overall design & layout.

FLGxtreme Brand Style Guide | 5

Logo Logo- Black

Logo- White Logo Black

Logo White

Use for print purposes where there is a light colored background. Must be used in conjunction with the text Fort Tuthill County Park. Typically used in scenarios where we can control the overall design & layout.

Use for print purposes where there is dark colored background. Must be used in conjunction with the text Fort Tuthill County Park. Typically used in scenarios where we can control the overall design & layout.

Logo- Vertical Black

Logo - Vertical, White

Logo - Horizonal, Black

Logo - Horizonal, White

Small Logo Black

Small Logo -White

Use for print purposes where there is a light colored background with a constrained space under 4 inches.

Typically used in scenarios where we most likely cannot control the overall design & layout.

Use for print purposes where there is a dark colored background with a constrained space under 4 inches. Typically used in scenarios where we most likely cannot control the overall design & layout.

6 | FLGxtreme Brand Style Guide

Logo Usage Logo Restrictions

Separating the Logo The FLGxtreme logo can be broken down in several parts as explained on page 4. There are certain circumstances where this is allowed, as long as: a. The logo includes a brand color. b. The brand is recognizable

6’’ Do not change the colors of the logo.

3’’ Do not add effects to the logo.

Sticker In his particular case, the logo is constricted by an oval shape. We extracted the letterform and the logo mark only to create a simple, bold graphic.

Use this during appropriate circumstances.

Logomark modifier

Do not warp the logo.

Do not place the logo where it is not legible.

letterform mark

Do not place patterns in the logo.

Wordmark

Apparel In his particular case, we wanted to use the graphic elements within the logo to create a separate logo for the Black Course T-shirt. Since we have all the separate elements of the logo (wordmark in the website, letterform, logomark, and modifier, this piece of collateral meets the requirements.

Do not rearrange elements of the logo.

FLGxtreme Brand Style Guide | 7

Brand Fonts Brand Fonts - Chinese Rocks

Brand Fonts - Klavika

The main logo uses a customized version of the font Chinese Rocks.

This font can also be used in supporting brand materials as a display or headline font. Below is a sample from the fonts character set. This font only has uppercase letterforms.

The main secondary font is the Klavika family. This font can be used in supporting brand materials as a general use font, as well as for headlines and subheads. Below is a sample from the various character sets within the Klavika family

Chinese Rocks Regular - 32pt abcdefghijk lmnopqrstu vwxyz 0123456789 .,?!@()$

0123456789.,?!@()$

Chinese Rocks Regular - 20pt abcdefghijklmnopq rstuvwxyz 0123456789.,?!@()$

KLAVIKA REGULAR - 10PT

FONT CHINESE FONT Klavika Medium -45pt ROCKS Regular Klavika Medium - 20pt - 45 pt abcdefghijklmnop qrstuvwxyz

Chinese Rocks Regular - 10pt abcdefghijklmnopqrstuvwxyz 0123456789.,?!@()$ 8 | FLGxtreme Brand Style Guide

Klavika Medium Italic - 20pt abcdefghijklmnop qrstuvwxyz 0123456789.,?!@()$ KLAVIKA MEDIUM - 10PT ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789.,?!@()$ Klavika Regular - 10pt abcdefghijklmnopqrstuvwxyz 0123456789.,?!@()$

ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789.,?!@()$ Klavika Regular Italic- 10pt abcdefghijklmnopqrstuvwxyz 0123456789.,?!@()$ KLAVIKA REGULAR ITALIC- 10PT ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789.,?!@()$

Brand Fonts - DIN

Brand Fonts - Franklin Gothic

The secondary font is the DIN family. This font can be used in supporting brand materials as a general use font, as well as for headlines and subheads. Below is a sample from the various character sets within the DIN family

The alternative font is the Franklin Gothic family. This font is used in the Coconino County Park logo and can be used in supporting brand materials as a general use font, as well as for headlines and subheads. Below is a sample from the various character sets within the Franklin Gothic family

FONT ITC FrankFONT DIN Medium -45pt lin Gothic - 45pt DIN Medium - 20pt abcdefghijklmno pqrstuvwxyz 0123456789 .,?!@()$ DIN MEDIUM - 20PT

ITC Franklin Gothic, Medium Condensed - 20pt abcdefghijklmnopq rstuvwxyz 0123456789.,?!@ ITC FRANKLIN GOTHIC, MEDIUM CONDENSED - 20PT

ABCDEFGHIJKLM NOPQRSTUVWXYZ 0123456789 .,?!@()$

ABCDEFGHIJKLMNO PQRSTUVWXYZ 0123456789.,?!@

DIN Bold - 10pt

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789.,?!@()$

abcdefghijklmnopqrstuvwxyz 0123456789.,?!@()$

ITC Franklin Gothic, Medium Condensed - 10pt

ITC Franklin Gothic, Medium Condensed - 10PT DIN Bold - 10PT ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789.,?!@()$ DIN Black - 10pt abcdefghijklmnopqrstuvwxyz 0123456789.,?!@()$ DIN Black - 10PT ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789.,?!@()$

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789.,?!@()$ ITC Franklin Gothic, Book Condensed - 10pt abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789.,?!@()$ ITC Franklin Gothic, Book Condensed - 10pt abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789.,?!@()$ FLGxtreme Brand Style Guide | 9

FLGX Colors Brand Colors The FLGX logo includes these main colors below. Secondary colors are used on most FLGX collateral.

Main Colors

Secondary Colors

#604834 C M Y K

40 70 100 50

R G B

#393830 C M Y K

96 72 52

0 0 0 100

GREEN 38 0 100 34

R G B

R G B

C M Y K

57 56 56

20 0 100 0

R G B

217 223 75

C M Y K

ORANGE C M Y K

0 50 100 0

R G B

100 18 0 28

R G B

37 122 170

YELLOW

#e1963f

White (outlined in black for display purposes)

132 151 66

BLUE #257aaa

#d9df4b

WHITE

#849742

C M Y K

LIGHT GREEN

BLACK

BROWN

#f5d13f 225 150 63

C M Y K

0 0 100 0

R G B

245 209 63

Course Colors The colors to be used for the various course difďŹ culty levels.

green COURSE

BLUE COURSE

RED COURSE

BLACK COURSE

DEMO COURSE

KIDS COURSE

Green Process C 0 M 50 Y 100 K 0

Blue Process C 100 M 0 Y 0 K 0

PMS 032PC C 0 M 50 Y 86 K 0

Black C 0 M 0 Y 0 K 100

Purple Process C 98 M 100 Y 0 K 0

PMS 166 C 0 M 0 Y 100 K 0

10 | FLGxtreme Brand Style Guide

Additional FLGX Brand Elements Illustrations Illustrations used for the FLGX brand include silhouettes of trees and people involved in outdoor activities.

CALL NOW TO RESERVE YOUR SPOT OR RESERVE YOUR TIME ONLINE

928.351.

7310 FLAGSTAFF EXTREME.COM

CITY OF FLAGSTAFF 40

I-17

GRAND CANYON NATIONAL PARK

I-17

89A

N

FLAGSTAFF

PETRIFIED FOREST NATIONAL PARK

40

SEDONA I-17

A

PAYSON

10 SEDONA

FORT TUTHILL COUNTY FAIRGROUND & PARK

FLAGSTAFF PULLIAM AIRPORT

89A

PHOENIX 10

SAGUARO NATIONAL PARK

TUCSON

Vector map for the brochure

Imagery Photos used for FLGX always show guests safely making their way through the course while having a blast.

FLGxtreme Brand Style Guide | 11

FLGX Identity System Letterhead/ Envelope/ Business cards

FLGX_Env7.indd 1

5/9/12 1:09 PM

Fort Tuthill County Park + 2700 Woodlands Village Blvd. + Suite 300 Box 249 + Flagstaff, AZ 86001

COME PLAY IN THE TREES FLGX_Env7.indd 2

5/9/12 1:10 PM

Paul Kent

928.351.73 10 paul@flagst affextreme. com

Fort Tuthill County Park + 2700 Woodlands Village Blvd. + Suite 300 Box 249 + Flagstaff, AZ 86001

FLAGSTAFFE XTREME.CO M Flagstaff Ex treme, LLC Ft. Tuthill Co unty Park 2700 Woodl ands Village Blvd Ste 300 Bo x 249 Flagstaff, AZ 86001

12 | FLGxtreme Brand Style Guide

ONA

FLGX Collateral Advertising/ Printed material Printed material will always have a combination of photos, illustrations, and brand colors to convey a fun an exciting environment. Rack cards, brochures, and banners should pop out to catch the eye of visitors.

Booking your adventure is easy!

1 2 3 4

Visit flagstaffextreme.com

FOuR COuRSES TO COMpLETE

Book by choosing your date & start time Check the website for rules/ weather updates 928.351.7310 FLAGSTAFF EXTREME.COM Show up 20 minutes before your scheduled time CALL NOW TO RESERVE YOUR SPOT OR RESERVE YOUR TIME ONLINE

CITY OF FLAGSTAFF 40 I-17

LocAtion:

GRAND CANYON NATIONAL PARK

Fort tuthill county park, 89A Flagstaff, Az. 3 miles south of Flagstaff on 89A & i-17. exit 337. FLAGSTAFF

CALL NOW TO RESERVE YOUR SPOT OR RESERVE YOUR TIME ONLINE

I-17

105

FLAGSTAFF FLAGST PULLIAM AIRPORT

4

GRAND CANYON NATIONAL PARK

89A

es coursplete m o to c course

I-17

10

PHOENIX SAGUARO NATIONAL PARK

10

TUCSON

check the website for the latest promos, weather updates, opening days and starting times.

89A

N

FLAGSTAFF FLAGST

PETRIFIED FOREST NATIONAL PARK

40

SEDONA I-17

PAYSON

10

PHOENIX

(888) 259-0125 flagstaffextreme.com

10

Call Now to ReseRve youR spot oR ReseRve youR time oNliNe

PAYSON

10

PHOENIX

GRAND CANYON NATIONAL PARK

PETRIFIED FOREST NATIONAL PARK

40

SEDONA

+kids

PAYSON

FLAGSTAFF

40

10

79

89A

cALL or visit:

40

SEDONA

928.351.

7310 FLAGSTAFF EXTREME.COM FORT TUTHILL COUNTY FAIRGROUND & PARK

N

PETRIFIED FOREST NATIONAL PARK

SAGUARO NATIONAL PARK

TUCSON

check out our new Welcome center!

We offer drinks, snacks, gloves, hats, apparel, & more!

SAGUARO NATIONAL PARK

TUCSON GRAND CANYON NATIONAL PARK

89A ArizonA’s only tree top Adventure course!

great for:

40

FLAGSTAFF

PETRIFIED FOREST NATIONAL PARK

FLAGSTAFFEXTREME.COM CheCk the website foR ouR gRaNd opeNiNg!

40

SEDONA Couples Workouts Friends Birthdays PAYSON I-17 Summer camps 10 Co-workers/ Team building Church/ Youth groups PHOENIX SAGUARO Girl/ Boy Scouts NATIONAL 10 PARK Family Reunion TUCSON Bachelor/Bachelorette parties Anyone!

Ft. tuthiLL county pArk hosts Live music, FestivALs, museums, And more!

flagstaffextreme.com

BOOK ONLINE NOW TO RESERVE YOUR SPOT!

FLAGSTAFFEXTREME.COM

WEAR SOMETHING WITH AN

RAEICNK

NAU LOGO AND GET

CH

WITH PAID ADMISSION AND THIS COUPON! Cannot be used in conjunction with any other offer. Expires 10/31/2012

Email info@flagstaff extreme.com with your desired date and start time or call (888) 259-0125 This raincheck is good for the 2013 season.

CHALLENGE YOURSELF TO THIS UNIQUE EXPERIENCE-

PLAY IN THE TREES! Arizona’s only suspended tree top adventure course that includes rope and wooden bridges, logs, cargo nets, and ziplines!

FenceWrap_6_outlined.indd 1

You must present this card when you return.

DATE: _____________

FLAGSTAFFEXTREME.COM

3/21/12 11:08 AM

FLGxtreme Brand Style Guide | 13