AiroGraphics Printing

Airographics

PrInTIng

In this down economy, it’s refreshing to hear about a company like AiroGraphics Printing. It’s doubled its size in just three years. And it’s all been from referrals. In fact, AiroGraphics boasts over 450 clients nationwide.

President John Rogers built the company from one full-time employee in a 3,500-squarefoot building in 1986 to what it is today – 40 full-time employees in a 36,000-square-foot building.

AiroGraphics bills itself as a wholesale printer for the trade. The company serves small to medium franchise printers, designers, publishers and print brokers with commercial sheetfed and digital printing services, as well as a fullservice bindery and mailing services.

Rogers says a key to his longevity and success has been in closely watching all of his manufacturing and employee costs.

“We know our hard costs right down to the square foot, so we can price aggressively,” Rogers says. “We’re not the cheapest printer, but for the customer service and quality we provide, we offer a fair-market price.”

Instead of sales people, AiroGraphics has customer service representatives per each printing press. The CSRs manage projects from start to finish, handling all of the order entry, scheduling and communication with customers. This focus makes for a seamless, process with the end result quality, on-time performance.

“I’m very straightforward and honest,” Rogers says. “When I’m retired, I want to leave with a good reputation and be missed in this industry.”