Swedish Press Sample Apr 2017 Vol 88:03

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Hockey superstars lead on and off the ice

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April 2017 Vol 88:03 $4.95

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Sedin Family Foundation ‘The King’ Börje Salming Easter in Sweden

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4 Letters to the Editor

5 From the Editor’s Desk Swedish Headlines 6 Headline News – Sweden Re-activates Military Conscription Amid Baltic Tensions 7 Swedes in the News 10 Landskapsnyheterna Business 8 Business News 8 Borgström’s Blogg 9 Company File: H2O Vortex Heritage 11 Påsken i Sverige

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CONTENTS ( April 2017 )

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Swedish Easter witches. Photo © Pablo Hidalgo

Feature 12 The Sedin Legacy: Canucks Legends and Community Leaders Interview 14 Börje Salming – The Legend Goes On Global Swedes 16 Putting Sweden on the Map – Abroad: Christina Hallmert – President of SWEA International Lifestyle 18 Top Sju 19 Book: Mordet på Caesar

Hemma hos 20 Design: Thoughtful Trends at the Stockholm Furniture & Light Fair 2017

Bob seating by Bla Station won the ‘Best Product’ award. Photo © Blå Station

Swedish Press Connects 21 MIG Talks – Migrationsverket 22 SACC – Swedish-American Chamber of Commerce 23 Business Sweden 24 Embassy of Sweden 25 SWEA – Swedish Women’s Educational Association

Road to Community 26 The International Social Perspective In the Loop 27 Canada, US & Beyond 28 Calendar and Events 29 Ads and Info 30 Sista Ordet Kongero – Roots & Branches

Cover image: Vancouver Canucks captain Henrik Sedin, right, and brother Daniel.

Photo: Scanpix

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hen the audience of Maple Leaf Gardens in Toronto stood up, cheered and excitedly clapped their hands as Tre Kronor’s Börje Salming was introduced during Canada Cup in 1976, the humbled Northern Swede modestly looked down at the ice. After 17 years in the NHL Salming is considered one of the most successful hockey players of all time.

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Börje Salming: The Legend Goes On

By Sofie Kinnefors

How old where you when you started playing hockey?

I inherited my first pair of skates at the age of six. They had belonged to my older brother Stig Salming. I played in boys hockey teams in my home town of Salmi in Kiruna, then went on to play for Brynäs IF, where my brother also played. We became Swedish champions two years in a row.

What do you think has contributed to your great success in hockey?

I have always loved sports. Apart from hockey, I also played handball growing up. I was, however, extremely dedicated to hockey and spent most of my time on the ice rink. I have a strong will and I practiced really hard. I have a lot of fun playing hockey, which also motivates me.

You played for a Canadian hockey team, Toronto Maple Leafs, for a total of 16 years. How do Canadian players compare to Swedish ones?

When I played for Toronto Maple Leafs, Canadian hockey players were quite rough and aggressive. Back then, the conditions for hockey players were bad; there were few rules and a lot of players would get into fights.

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Anders Börje Salming played at the highest possible level during the 70s, 80s and early 90s. 1148 regular NHL-games rendered 150 goals and 637 assists, giving a total of 787 points and six NHL All-Star Team appearances. In Canada Cup in 1976 he was elected an all-star. In Albertville Olympics in 1992, at the age of 41, he scored the most points in the Swedish national team and the most points of all defense players of all the countries playing. In 1996, Salming was the first Swedish player to be initiated in the Hockey Hall of Fame. Source: Salming.com

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Conditions are better today; the rules are stricter and players are intimidated by penalties.

Why do you think Swedes are so good at hockey? (Why have so many Swedish hockey players made it to professional American and Canadian teams?)

We have great youth activities with educated trainers. We are also good at communicating and negotiating with our youth. When Swedish ice hockey players demonstrated an excellent job and proved that they belonged in the NHL, Americans and Canadians started taking an interest in Swedish players by sending scouts to Sweden in search of new talent.

During your career, you have had lots of injuries, some caused by fights on the ice rink. Were you a rowdy guy?

No I wouldn’t say so. Ice hockey is a physical and quite brutal sport.

Sometimes I would find myself in situations where I had to protect myself. The ice hockey culture back then was brutal, including hooligans and

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people in the audience, who would cheer on during fights.

You have been awarded many times during your career; is there an award that you are specifically proud of?

I’m proud of being the first Swedish hockey player inducted into the Hockey Hall of Fame. The banner, which features my name and picture, will always be there. They also raised a statue of me outside the center. I’m very proud of that.

When your tribute flag, hanging in the Air Canada Centre, was replaced, the old one was brought to Matojärvi ice rink in Kiruna. How did that feel?

It was an honor! A delegation from Toronto Maple Leafs personally delivered the banner. I was moved by the fact that Toronto chose to donate the banner to Kiruna. They consider where their players got their start, even if it was with a small team.

Speaking about hometowns, what does Kiruna and Lappland mean to you?

My home town means a lot to me.

Throughout my career I always maintained a close tie with Kiruna and Lappland. It felt like a calling; I would go home over the summer to fish and hunt. I longed for my family/ relatives, especially my grandfather (my fathers-father). I currently live in Stockholm, but I visit my hometown as often as I can. I also speak to my 90-year-old mother Karin, who lives in Kiruna, at least three times a week.

You have released three cookbooks; Vilt med Salming, Grilla med Salming and Skärgårdsmat med Salming, including food from the archipelago

and the wild. Who taught you how to cook?

I taught myself how to cook. I had to learn once I left home. I’m not a gourmet cook, but I enjoy cooking basic foods. When I lived in Canada I did a lot of barbecuing and when I had a summer house in Vaxholm, outside of Stockholm, I learned to appreciate archipelagic food. I also enjoy hunting and fishing. My wife and I cook a lot together.

You also run a business called Salming.

Please tell us about it.

We are an athletes’ brand, constantly looking for new demands, new needs, and new ways to play. Old truths often need to be reconsidered, and we are not afraid to break a rule or two if necessary. Good can always be a little bit better. You can always train a little bit harder. But sometimes it is up to the equipment, and those are the occasions we aim at when developing our gear. We offer shoes, apparel, bags, packs and accessories for runners, squash and badminton players. Our products can be purchased online or in store.

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Please tell us about the Salming RunLAB. At Salming RunLAB™, runners of any skill level can come to get their running style analyzed. Salming RunLAB™ is equipped with advanced motion capture technology from Qualisys that measures movements in 3D space. The technology is used by elite athletes, physiotherapists and researchers of biomechanics. It gives a scientific analysis of the whole body when you run – Full-body Running Analysis. The report you get not only includes the analysis, but also a full training program to strengthen certain muscles, increase your mobility in certain areas or co-ordination drills that will help you improve your running technique.

The analysis takes place in the Salming RunLAB™ at Salming Running Store in Gothenburg, Stockholm, Raleigh and Zürich. The entire session takes just under 45 minutes. Our test requires that you are 15 years old or older.

Please mention a hockey player, whom you admire and look up to.

I look up to my older brother, who is three and a half years older. My father passed away from an accident when I was five years old, so my brother became my role model.

Once I started playing for Brynäs and later the Swedish National Team, I admired and looked up to my teammates.

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Swedish Press Connects

Swedish-American Chamber of Commerce

The Swedish-American Chamber of Commerce of Washington, D.C.

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n 6 March the Verizon Center in Washington, DC turned yellow and blue for the second consecutive Swedish Heritage Night as the Capitals faced off against the Dallas Stars. The SACCDC member, Washington Capitals, organized a fantastic event in cooperation with the Swedish-American Chamber of Commerce D.C. (SACC-DC) and the Swedish Embassy in Washington. Swedish Heritage Night provided the perfect opportunity for Swedes and lovers of Swedish culture to gather, wearing Swedish colors and the ever-popular Viking hats and to participate in exciting Swedish-themed activities. Two teams competed to be the first to assemble an IKEA bookshelf, an event that was shown on the jumbotron during a break in the game. SACC-DC also organized face painting and a friendly match of broomball on the rink following the game. In addition, Swedish organizations SACC-DC, the Swedish Embassy, and Drott Lodge had tables set up around the arena so that hockey fans could learn more about Swedish culture and cultural events in the National Capital Area.

Mr. Lyrvall also mentioned the Swedish players on the Caps team, Nicklas Bäckström, André Burakovsky, and Marcus Johansson, whom he described as being “amongst the best players in the league”. Despite a 4-2 loss by the Caps, Bäckström had a successful evening, scoring one goal and earning one assist.

SACC-DC Broomball Team. Photo: Carolina Sahlin

Swedish Heritage Night at the Verizon Center. Photo: Thomas Walker

After the game, SACC-DC hosted a question-and-answer session with the three Swedish Caps players. One fan asked the players how they handled homesickness while being in America, and whether using food, music, or TV helped them to stay connected to Sweden. Burakovsky mentioned using FaceTime to stay in touch with friends while Bäckström said he relied on his fiancée’s Swedish cooking skills. When asked if they still worked with their former Swedish youth teams, Bäckström mentioned donating equipment along with the NHL to his hometown team.

Swedish Heritage Night was a huge success. With exciting activities to participate in, tables with information on Sweden, and guests such as the Ambassador and Speaker of the Swedish Parliament, hockey fans could experience an NHL game with an exciting Swedish twist. SACC-DC is currently looking forward to the next opportunity to celebrate Swedish culture in America’s capital.

In attendance were the Speaker of the Swedish Parliament, Urban Ahlin, and the Swedish Ambassador to the United States, Björn Lyrvall, who was interviewed on the jumbotron before the game. Mr. Lyrvall discussed his experiences as the American Ambassador and even his brief time as a hockey goal keeper! During his interview,

About SACC-DC: The Swedish-American Chamber of Commerce of Washington, DC (SACC-DC) is dedicated to the development of valuable business relationships between Sweden and the Greater Washington, DC area. SACC-DC is one of the 19 regional offices of SACC-USA, the second-largest European chamber in the United States with over 2,300 members.

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Swedish Press Connects

Business Sweden

Exporting Digital Storage, a link to Sweden anywhere

The team was recently in the USA meeting with Data Center operators and selling Sweden as a suitable hosting provider with almost fossil-free energy. e have all heard the phrase ‘Volvo, Made The benefits for Sweden would be significant if the

by Sweden’, which is the clever tagline initiative succeeds. The total value of the economic impact created by the Forsman & Bodenfors until 2025 has been estimated by the group to be about agency in Sweden, when Volvo Cars was $5 billion. Given these big gains it is no wonder that a purchased by Geely. What you number of regions and numerous may not have heard yet is the term, utilities are joining the race.

‘Data Centers by Sweden’. Data This race just got a little more Centers by Sweden is the brainexciting on January 1st, 2017, when child of Business Sweden and ten the Energy Tax rates for Data other regions and companies that Centers were lowered from some comprise the Data Center cluster $32/MWh to just $0.55/MWh. in Sweden.

This means the Data Centers are A nation-wide investment now treated as other energypromotion project managed by intensive industries and, in Marina Thiry, member of The Green Grid and Business Sweden, ‘Data Centers combination with the low energy Tomas Sokolnicki Data Centers by Sweden

by Sweden’ is on a mission to costs in Sweden, it makes them convince the world that Sweden very cost effective to operate. is the perfect place to build your What about the downside of all next $500 million data center. It these centers? Could the locals so happens that Sweden has the be apprehensive about the perfect mix of space, geo-stability, development? With only a few coldness, connectivity, affordable centers built so far, there have not power and brainy people required been any negative implications to to locate a data center. date. Instead builders, electricians, While many may have recently and programmers are all very busy Tour of the brand new Ericsson Experience Center in heard that Peter Carlsson, previously and there is life coming back to Santa Clara. Photos © Annika Lehes with Tesla, is looking at building a the ‘glesbygd’. If the growth really Gigafactory in Sweden for somewhat takes off then there may come similar reasons, the Data Center effort has been ongoing for a time when there will be a shortage of space, power or a number of years. Facebook opened their center in 2014 in people… but this is still many years out.

Luleå and Digiflex followed a year later outside Stockholm.

For all Swedes in North America, this is a way of feeling Our neighbours are also interested in this business: a little closer to home. Chances are pretty good that your Denmark is in the process of developing an Apple center, digital memories will be stored in a Data Center somewhere Finland already has a Google Center. in Norrland, taking its strength and stability from Sweden, But not to worry, “this is a business just getting started’’ just like you. says Christoffer Svanberg, Chief Marketing Officer for Node Pole, a joint company between Skellefteå Kraft and Vattenfall. Tomas Sokolnicki, responsible for ICT & Swedish Business Sweden’s purpose to help Swedish companies reach their full international potential and foreign companies to invest Data Center Initiative agrees, “we are expecting another and expand in Sweden. Business Sweden offers their customers 700 mega Data Centers in the next 10 years’’, he says. strategic advice and hands-on support. www.business-sweden.se “We would like Sweden to host a good share of those’’.

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