Issue two
Stakeholder News The Dudley Group NHS Foundation Trust
Sandwell and West Birmingham NHS Trust
Launch of early health screening service Community heart health events help residents know their numbers Bringing breastfeeding conversations to families
In this edition our guest editor Sana Gul, neonatal nurse at the Midland Met University Hospital shares her thoughts on how she and her team deliver outstanding care aligned to the pillars of our group strategy.
The Dudley Group NHS Foundation Trust
STAKEHOLDER NEWS Issue two
Welcome Welcome to the latest edition of our Group newsletter. As a staff nurse in the neonatal unit, I am proud to be part of a team that brings our group strategy to life every day through a strong focus on people, patients and population. In this edition, I’m particularly reflecting on the people and patients pillars and how they translate into practice.
For us, the Patients pillar is closely linked to our family-integrated care approach, with a 24-hour visiting policy and opportunities for parents to stay as residents on the unit. Practical support, including meal vouchers, parking permits and discounted public transport passes, helps families remain close to their babies during a challenging journey. We promote breastfeeding and kangaroo care, recognising their positive impact on infant outcomes and family wellbeing. Every morning, our safety huddles help us identify concerns early and keep safe, high-quality care central. Before discharge, families receive practical training in neonatal resuscitation and choking management, helping them feel confident caring for their baby at home. Working closely with our Neonatal Outreach Service enables medically fit babies to return home sooner with specialist community support. Every Tuesday, our team meets to discuss improvements and new ideas, and I’m excited to build on this culture. The People pillar is equally important. As a new starter, I experienced first-hand how colleagues
checked in on me and provided practical support throughout my shifts. I particularly valued receiving a personalised email from our matron when my supernumerary period ended, which reinforced my sense of belonging. I have also seen investment in staff wellbeing through our Professional Nurse Advocates (PNAs), wellbeing support and “What Matters to You” conversations. Dedicated notice boards and suggestion boxes give staff a platform to share ideas and shape improvements. Our commitment extends to students, with an assigned student lead, student board and dedicated student lockers supporting a positive learning experience. I hope you enjoy the other contributions in this edition, showcasing innovation across our Group. For me, the most exciting aspect is seeing how collaboration and new ideas translate into tangible improvements for our people, patients and population.
Sana Gul Neonatal Nurse
Sandwell and West Birmingham NHS Trust
The Dudley Group NHS Foundation Trust
STAKEHOLDER NEWS Issue two
Ambitious Joint Clinical Services Plan We recently launched our new Joint Clinical Services Plan 2026-2031, setting out a shared vision for improving healthcare services across the Black Country and west Birmingham over the next five years. The plan is a key component of our wider Group Strategy, ‘Fit for the Future’ outlining how both trusts will work together to deliver highquality, sustainable and integrated care for the communities they serve. Developed through extensive engagement with clinicians, operational teams and partners, the strategy identifies a series of clinical priorities designed to support service improvement and transformation across both organisations. It reflects a shared commitment to providing patients with the right care, in the right place, at the right time. The plan focuses on strengthening communitybased care, preventing unnecessary hospital admissions and ensuring people can access services closer to home whenever it is safe and appropriate to do so. At the same time, it supports the continued development of highquality specialist, acute and emergency services across hospital sites. Key priorities within the plan include improving urgent and emergency care, planned care, cancer services, diagnostics, maternity and perinatal care, children’s services, care for older people, end-of-life care and community services. The strategy also emphasises the importance of prevention, population health improvement and closer partnership working across the wider health and care system. The launch marks an important milestone in the development of the group model, which
formally came into effect in April 2026 and brought together shared leadership and governance arrangements across the two trusts. By working more closely together, SWBT and DGFT aim to build on the strengths of both organisations, creating more consistent services, reducing variation in care and making the best possible use of clinical expertise, people and resources. The strategy aligns with the NHS’s national direction of travel, supporting the shift from hospital to community care, from analogue to digital services and from treatment to prevention. Through this approach, the two trusts aim to improve health outcomes, tackle health inequalities and ensure services remain sustainable for future generations. Colleagues across both organisations have played a central role in shaping the plan, and its success will be driven by the passion, expertise and commitment of staff working every day to deliver outstanding patient care. As SWBT and DGFT look to the future, the Group Clinical Services Plan provides a clear roadmap for transforming services and delivering better, more connected healthcare for patients and communities across Dudley, Sandwell and West Birmingham. Read the full Group Clinical Services Plan 20262031 here: https://www.swbh.nhs.uk/our-trust/ our-strategy/our-group-clinical-services-plan/
Sandwell and West Birmingham NHS Trust
Joint Clinical Services Plan Guiding Principles
OUR PATIENTS Responsive to the needs of our patients.
The Dudley Group NHS Foundation Trust
STAKEHOLDER NEWS Issue two
Launch of Early Health Screening service Patients waiting for planned surgery in Dudley are being offered earlier health checks to identify potential health concerns and give them more time to improve their health before their operation. The new Early Health Screening Service at The Dudley Group NHS Foundation Trust identifies issues earlier in a patient’s surgical journey, rather than waiting until their pre-operative assessment, which takes place closer to surgery. From high blood pressure and irregular heart rhythms to lifestyle factors that could affect health, patients can receive personalised advice, support and signposting to other services where needed. Dr Anna Pierson, Consultant Anaesthetist and Clinical Lead for Pre-operative Assessment, said: “We want patients to see the time between being listed for surgery and their pre-operative assessment as an opportunity to improve their health, rather than simply waiting for an operation. By identifying potential issues earlier, we have more time to provide support and help patients optimise their physical and mental wellbeing.
This can help patients feel more prepared and confident ahead of their operation, while reducing the likelihood of unexpected issues being identified closer to their surgery date.” The appointment also provides an opportunity for patients to receive personalised advice to help them make positive changes to their health and wellbeing, offering access to other services if they need additional support. The overall aim is to help patients feel stronger, more prepared and more in control while they are waiting for their surgery.
Sandwell and West Birmingham NHS Trust
Joint Clinical Services Plan Guiding Principles
OUR PATIENTS Community first, hospital where necessary.
The Dudley Group NHS Foundation Trust
STAKEHOLDER NEWS Issue two
Merry Hill Health Hub – Bringing healthcare closer to our communities The Merry Hill Health Hub is a new outpatient facility from The Dudley Group NHS Foundation Trust, located within Merry Hill Shopping Centre. Opened in October 2025, the Hub is an important step in bringing NHS services closer to local communities and supporting our ‘Community first, hospital where necessary’ approach.
The Hub serves patients across Dudley and the surrounding communities, providing a convenient and accessible location for care outside of the traditional hospital setting. Services include adult and paediatric phlebotomy, as well as paediatric outpatient clinics, alongside a growing range of outpatient services. Providing healthcare within a familiar community setting makes it easier for patients and families to attend appointments, with excellent public transport links, extensive parking and accessible facilities available at Merry Hill.
For children and their families, being able to access paediatric blood testing and paediatric outpatient appointments away from the hospital can provide a more convenient and less daunting experience. The Health Hub forms part of the Trust’s ambition to bring more care into community settings, improving accessibility, patient experience and convenience while reducing unnecessary journeys to hospital. As the Hub continues to develop, it will support our commitment to delivering the right care, in the right place, at the right time.
Sandwell and West Birmingham NHS Trust
Joint Clinical Services Plan Guiding Principles
OUR PATIENTS Tackle inequality, focussing on prevention and population health.
The Dudley Group NHS Foundation Trust
STAKEHOLDER NEWS Issue two
Community heart health events help residents know their numbers Hundreds of residents across Dudley, Lozells and Handsworth have taken positive steps to understand and improve their heart health through a series of successful community cardiovascular disease events. Delivered with support from community organisations and healthcare partners, the events brought free health checks and expert advice directly into familiar, trusted spaces. Residents were able to have important checks, speak openly with health professionals and receive practical guidance on issues including blood pressure, blood glucose, diet and general wellbeing. The programme began with a Pressure Drop event at the African Caribbean Centre in Dudley, followed by an event in Lozells and an appearance at the popular Simmer Down Festival in Handsworth Park. Together, they reached hundreds of people and identified a significant number who may benefit from further monitoring, advice or treatment. Professor Derek Connolly, preventive cardiologist, explained why taking this support into communities is so important.
He said: “Prevention is incredibly important. It is important to know your numbers, including whether you have high blood pressure, diabetes, raised cholesterol or other risk factors. These are things we can treat, helping to prevent heart disease. “We treat people very effectively when they come into hospital with a heart attack, but it is even better if we can work with people at an earlier stage in the community. By doing that, we can help prevent heart attacks and strokes. That has to be where we go in the future.” The value of this early intervention was evident across the three events. Some residents were advised to seek further monitoring, while one person was referred urgently to hospital following their checks. Just as importantly, the events created opportunities for supportive conversations about healthier lifestyles and long-term wellbeing.
Sandwell and West Birmingham NHS Trust
Joint Clinical Services Plan Guiding Principles
OUR PATIENTS Care which improves life chances and health outcomes.
The Dudley Group NHS Foundation Trust
STAKEHOLDER NEWS Issue two
New biologic treatment offers hope to patients with COPD across the Black Country Patients with uncontrolled chronic obstructive pulmonary disease (COPD) who experience repeated flare-ups are being offered a new treatment that could help them stay well for longer and avoid emergency hospital care. Respiratory teams at The Dudley Group NHS Foundation Trust and Sandwell and West Birmingham NHS Trust have introduced biologic treatments, giving eligible patients across the Black Country access to the latest advances in COPD care closer to home.
Dr Paren Chohan, Consultant in Respiratory Medicine at The Dudley Group NHS Foundation Trust, said: “This is an exciting development for people whose COPD continues to have a major impact on their lives despite receiving the best available treatments.
Among the first to benefit is 83-year-old John Treadwell, who has experienced six COPD exacerbations in the past year, including three hospital admissions. His wife, Linda, will be trained to administer his injections at home, reducing the need for regular hospital visits and offering the couple greater stability and independence.
“Biologic therapies give us another evidencebased option for carefully selected patients, with the potential to reduce debilitating flare-ups and help people spend more time well and at home.”
Already used to treat conditions such as severe asthma, biologics are now available to selected people whose COPD remains uncontrolled despite existing treatments. The therapies target specific processes involved in inflammation and are offered to patients who meet defined clinical criteria, including raised eosinophil levels.
Specialist respiratory teams will identify and assess suitable patients, working across primary and secondary care to support referrals and ongoing treatment. The pathway forms part of a wider focus on earlier intervention and prevention, helping people with long-term conditions remain independent while reducing avoidable pressure on urgent and emergency services.
Sandwell and West Birmingham NHS Trust
Joint Clinical Services Plan Guiding Principles
OUR POPULATION Collaborate with partners delivering collective value, productivity and sustainable services.
The Dudley Group NHS Foundation Trust
STAKEHOLDER NEWS Issue two
Community partnership helps make emergency care safer and calmer A partnership with Newbigin Community Trust is helping create a calmer, safer environment for patients and staff at Midland Metropolitan University Hospital’s emergency department. Trained Newbigin volunteers from many different professional backgrounds including the NHS, social services and housing, work alongside A&E teams, providing a reassuring, non-clinical presence for patients and relatives waiting to be seen. They talk to people, explain what is happening and identify those who may need additional practical or emotional support. An evaluation has found the initiative is benefiting patients and staff. Having someone available to listen and reassure can reduce anxiety and frustration, helping patients feel supported while they wait. Volunteers can also help defuse difficult situations before they escalate into challenging behaviour, violence or aggression.
The volunteers also support people who frequently attend A&E and whose visits may be linked to wider issues such as homelessness, isolation, mental health difficulties or substance dependency. By taking time to understand these challenges, volunteers can help connect people with appropriate community services. A&E matron Michael Brennan said: “The Newbigin volunteers give something incredibly valuable, their time. By listening to people, reassuring them and helping them understand what is happening, they can reduce anxiety and frustration. That supports our patients and colleagues, helping us maintain a calmer environment and allowing our clinical teams to concentrate on delivering care.”
Their support allows clinical colleagues to focus more of their attention on assessing, treating and caring for patients, while helping maintain a calmer waiting environment.
Sandwell and West Birmingham NHS Trust
Joint Clinical Services Plan Guiding Principles
OUR POPULATION Best use of our resources to deliver high quality care.
The Dudley Group NHS Foundation Trust
STAKEHOLDER NEWS Issue two
Dedicated stroke rehabilitation unit opens at Ridge Hill Ridge Hill, a dedicated stroke rehabilitation unit opened in July in Stourbridge is helping patients continue their recovery, regain independence and prepare for life after hospital. The eight-bed unit provides specialist rehabilitation for patients who no longer need acute hospital care but require therapy, nursing and support before returning home or moving to the most appropriate care setting. Facilities include a rehabilitation gym, daily living kitchen, quiet rooms, communal areas and a therapy garden. Patients receive personalised support focused on mobility, strength, communication, cognition and daily living skills, with one-to-one and group therapy available. The community-led service acts as a midway point between hospital and home, helping patients recover closer to home while supporting timely discharge and reducing pressure on acute hospitals. Michelle Rogers, team leader at Ridge Hill, said: “We are so passionate about stroke rehabilitation and ensuring the people of Dudley have equitable access to high-quality services.
It is incredibly rewarding to work in an environment that empowers patients to regain their independence.” The unit is the first dedicated inpatient stroke rehabilitation facility for patients with a Dudley GP, meaning people can now receive specialist rehabilitation closer to home. Group Chief Executive Diane Wake said: “Rehabilitation is a vital part of recovery, helping people rebuild their lives, confidence and independence. Ridge Hill showcases our commitment to bringing healthcare closer to home and reducing pressure on acute hospitals.” Community organisations, including Dudley Stroke Association, will also use the space to provide therapy gardening and further support groups.
Sandwell and West Birmingham NHS Trust
Joint Clinical Services Plan Guiding Principles
OUR POPULATION Collaborate with partners delivering collective value, productivity and sustainable services.
The Dudley Group NHS Foundation Trust
STAKEHOLDER NEWS Issue two
Free bikes scheme launched for Dudley Group NHS staff August was Cycle to Work Month, and we proudly celebrated the success of our new free bike programme, which is helping staff overcome barriers to cycling by providing bikes, equipment and support. So far, 21 of the 30 bikes have been distributed, with the remaining bikes due to be collected in September. Already, participants have cycled more than 650km, saving around 98kg of CO2e emissions. The initiative is funded by Active Black Country and Dudley Council’s Commonwealth Games legacy funding. A total of 30 bikes have been allocated to eligible staff, along with training and accessories so they can start cycling confidently, whether for their commute, quick local journeys or trips with the family.
Cycling and walking are simple ways to build activity into everyday life, whether you’re commuting to work, popping to the shops or spending time with family. Adults are recommended to complete at least 150 minutes of moderate-intensity activity each week, yet only 52.4% of people in the West Midlands currently achieve this target.
Rachel Barlow, Group Chief Development Officer and Deputy Chief Executive, said: “By providing the bikes and everything they need to get cycling, we are opening the door to more active lives, movement and freedom, especially for those who are burdened with the high running costs of the car or unsuitable bus routes and times.”
Sandwell and West Birmingham NHS Trust
Joint Clinical Services Plan Guiding Principles
OUR PEOPLE Relentlessly develop and support our people, their skills and our culture.
The Dudley Group NHS Foundation Trust
STAKEHOLDER NEWS Issue two
‘I Can Dudley’ Work Experience Opens Doors to Healthcare ‘I Can Dudley’ continues to go from strength to strength, creating valuable opportunities for local people to gain experience, build confidence and explore careers within healthcare. This summer, we proudly delivered our first King’s Trust Employability Programme, helping young people develop the skills, confidence and knowledge needed to take their next steps towards employment. Following the programme in July, 14 participants have been successfully progressed into paid work experience placements across the Trust, funded through the Youth Trailblazer programme.
mandatory training was eye opening towards some of the topics, like the autism awareness and the fire safety, to name a few. I feel that I have adjusted well to work and have managed the work I’ve been given well and can’t wait to do more!” Looking ahead, ‘I Can Dudley’ remains committed to widening participation and strengthening our workforce pipeline.
The placements build on ‘I Can Dudley’ commitments to removing barriers to employment and creating meaningful routes into careers for people within our local communities.
Alongside supporting young people, we will be expanding opportunities for adults of all ages to access work experience placements, helping more members of our community develop skills, confidence and routes into employment.
Participants have been gaining experience across a diverse range of clinical and non-clinical services, offering them a valuable insight into the breadth of opportunities available within the NHS. Areas hosting placements this year include the Children’s Ward, Phlebotomy, Imaging, Medical Photography and Pathology Laboratories.
We will also continue to support healthcare students through high-quality placement opportunities, ensuring we can attract and develop the future workforce needed to meet the needs of our local population.
Callum Burford who participated in the programme said, “I have enjoyed the first month. The training process was interesting,
Through strong partnerships and innovative employability programmes, ICan Dudley is helping to build healthier communities while creating a more inclusive and sustainable workforce for the future.
Sandwell and West Birmingham NHS Trust
Joint Clinical Services Plan Guiding Principles
OUR PEOPLE Pursuit and increased use of digital solutions where appropriate.
The Dudley Group NHS Foundation Trust
STAKEHOLDER NEWS Issue two
NHS launches largest ever procurement of AI clinical documentation, covering 70,000 Midlands clinicians Thousands of clinicians across the Midlands are set to benefit from a pioneering new procurement framework that will support the largescale deployment of ambient voice technology (AVT) across the NHS. Following a competitive regional procurement process led by The Dudley Group NHS Foundation Trust and Sandwell and West Birmingham NHS Trust on behalf of NHS England Midlands, Heidi, an AI-powered clinical documentation platform, has been selected as the sole supplier. The framework provides a single, assured route for NHS organisations to adopt the technology and is believed to be the largest initiative of its kind in the NHS. The programme builds on successful pilots undertaken in Dudley, where ambient voice technology delivered significant reductions in clinical documentation time and helped tackle longstanding administrative backlogs. Early results demonstrated that clinicians could spend less time completing notes and more time focusing on patient care. ‘Improving the way our systems work so that our people can deliver the best care is key to our overall improvement ambition.’
The framework covers 15 acute and community trusts, all Midlands integrated care boards and more than 1,200 GP practices, creating a consistent approach to adopting AI-enabled clinical documentation across the region. The rollout supports national ambitions to improve productivity and safely expand the use of artificial intelligence in healthcare. Deployment is already underway across a number of Midlands organisations, including Sandwell and West Birmingham NHS Trust, helping clinicians reduce administrative burden and dedicate more time to delivering highquality patient care.
Sandwell and West Birmingham NHS Trust
Joint Clinical Services Plan Guiding Principles
OUR PEOPLE Grow our research capability, complemented by increasing our focus on innovation and QI.
The Dudley Group NHS Foundation Trust
STAKEHOLDER NEWS Issue two
Putting research at the heart of patient care Research is central to improving the health and wellbeing of our communities. At The Dudley Group and Sandwell and West Birmingham NHS Trust, we are strengthening our focus on research and innovation to ensure our patients and staff benefit from the latest evidence, new treatments, emerging technologies and opportunities to participate in research. By embedding research into everyday clinical practice, we can help improve patient outcomes, support our workforce to develop new ideas and ensure that our services continue to evolve around the needs of the communities we serve. There are already a number of exciting initiatives underway. The Dudley Group has a leading role within the National Institute for Health and Care Research (NIHR) Regional Research Delivery Network (RRDN), with colleagues across a range of professions participating in national innovation and entrepreneurship programmes. We are also a leading site for the use of Quibim AI in prostate cancer detection, exploring how innovative technology can support earlier and more accurate diagnosis. We are investing in our people too with AHP and physiotherapy lead Tom Flanagan taking part in the Clinical Entrepreneur Programme, while Dr Elhossamy (Obstetrics & Gynaecology) is participating in the Clinnovate programme, supporting staff to develop and translate innovative ideas into practice.
We are working to strengthen research opportunities within our workforce, including a regional programme to embed research into Clinical Nurse Specialists roles. Alongside this, we lead the Research Champions Group and the Research & Innovation Support Group, which is now open to colleagues from Sandwell and West Birmingham. Most importantly, we want our patients to have a stronger voice in research. We are further establishing our Patient Research Group and actively welcome anyone interested in getting involved. Members could help with promotional events, review patient-facing study information, provide Patient and Public Involvement and Engagement (PPIE) feedback during study design, and help shape the patient experience of research.
Sandwell and West Birmingham NHS Trust
OUR PATIENTS
The Dudley Group NHS Foundation Trust
STAKEHOLDER NEWS Issue two
Arts, Heritage and Healing at SWB Trust Your City and Metropolitan Hospitals Charity proudly hosts SWB Trust’s Arts and Heritage Programme, championing creativity to enhance the patient experience, support recovery and strengthen community connections. Through partnerships with local arts organisations, we attract external funding and investment that enriches hospital environments and creates meaningful opportunities for patients, staff, and visitors. At the heart of the programme are two vibrant cultural spaces. The People’s Gallery brings creativity and community together through exhibitions, workshops and cultural events. The Commons, our community garden is a place to rest, reflect and connect promoting biodiversity and sensory engagement. Our rich healthcare heritage is also being brought to life through Heritage, Health and Healing, a National Lottery Heritage Fundsupported project. Three remarkable Swaine Bourne stained-glass windows from the former City Hospital mortuary have been fully restored. Flatpack has produced a film celebrating the Trust’s social history. Spectra, artists-in-residence in The Commons, are exploring the historical role of plants in healing through creative activities. The Overhear app is recording memories of patients, staff and local communities to create a unique audio trail. All elements will feature in a final exhibition celebrating the legacy of our healthcare community.
The programme is also part of Sandwell Place Partnership: Three15, bringing culture to people who may not otherwise have access to it, including those receiving care in hospital. Patients have enjoyed experiences ranging from Poetry on Prescription sessions to live performances by classical musicians. The impact is profound. After hearing opera singer Samantha Oxborough perform, one patient said: “I’ve had a lot of trauma this week and this has made all the difference.” Through creativity, heritage and culture, we are helping to make healthcare environments more compassionate, engaging and healing places for all. As Professor Daisy Fancourt notes, “If the arts were a pill, we would be taking it every single day.”
For more information on our charity please click here: www.swbh.nhs.uk/ charity-fundraising/contact/
Sandwell and West Birmingham NHS Trust
OUR POPULATION
The Dudley Group NHS Foundation Trust
STAKEHOLDER NEWS Issue two
Bringing Breastfeeding Conversations to Families Maternity staff at Midland Met Hospital marked World Breastfeeding Week 2026 by raising awareness of the support available to parents and families, while championing the many benefits of breastfeeding.
The team welcomed expectant parents and families to learn more about breastfeeding. Visitors had the opportunity to speak with specialist staff, ask questions, get trusted advice and discover the range of support available before and after birth. Kirsty Hall, Infant Feeding Coordinator said: “Breastfeeding helps reduce health inequalities by giving every baby the best possible start in life. It also removes the financial burden of buying infant formula, which can be especially important during times of financial hardship. “Breastfeeding helps protect babies from common illnesses, including gastroenteritis, chest infections, and ear infections.”
The team provided practical information on topics including the benefits of breastfeeding, getting started, responsive feeding, expressing milk and where to get ongoing support in the community. The Trust remains committed to providing high-quality infant feeding support, helping families make informed decisions and ensuring parents have access to the guidance they need throughout their maternity journey. Babies who are breastfed have lower rates of gastrointestinal and respiratory infections than babies who are not breastfed. Breastfeeding also provides health benefits for mothers and can reduce NHS costs through fewer infant hospital admissions.
Sandwell and West Birmingham NHS Trust
OUR PEOPLE
The Dudley Group NHS Foundation Trust
STAKEHOLDER NEWS Issue two
Star Awards recognise outstanding contributions from SWB NHS Trust staff Amid the pressures of modern acute healthcare, there are those staff who tirelessly and quietly work away to provide the best service they can for their patients. And, it was those staff who were recognised at the Sandwell and West Birmingham NHS Trust annual Star Awards.
Held at Villa Park, the event brought together teams, volunteers and individuals from across the Trust to recognise the compassion, commitment and innovation shown by staff every day. The event highlighted some exceptional work taking place across hospital and community services, that mainly goes unnoticed by the wider organisation and public. Diane Wake, Chief Executive at Sandwell and West Birmingham NHS Trust, said: “The Star Awards event is one of the highlights of our year, and tonight has been a wonderful opportunity to recognise the people who make this organisation so special. “Across our Trust, colleagues are doing extraordinary things every day – improving care, supporting patients and families, driving innovation and looking after one another. To be shortlisted is a remarkable achievement in itself, and every finalist should feel incredibly proud.
Among the awards, the Acute Stroke Services Team received the Outstanding Achievement Award after transforming stroke care through innovation, collaboration and a relentless focus on patients. The team has achieved an SSNAP A rating – the highest possible rating – reflecting the dedication of Dr Kamel Sharobeem and the wider multidisciplinary team. The Chief Executive and Chair Award was presented to Des Conlon, who has dedicated more than five decades to patient care. Starting his career as an auxiliary nurse aged just 17 before progressing to Theatre Manager, Des was recognised for 51 years of service, leadership and commitment to supporting patients and developing colleagues. The Patient Choice Award went to the ICU Outreach Team, following a moving nomination from the family of a patient who praised the team’s expert, compassionate and reassuring care.
Sandwell and West Birmingham NHS Trust
OUR POPULATION
The Dudley Group NHS Foundation Trust
STAKEHOLDER NEWS Issue two
Your views are helping shape Fit for the Future People from across Dudley, Sandwell and West Birmingham came together in July to share their experiences, priorities and ideas about the future of local NHS services.
The two public workshops were an important opportunity to explain our Group Strategy and Fit for the Future, while listening to what matters most to patients, communities and our partners. 100 people took part across the two events, representing local communities, patients, NHS and care partners, councils and voluntary and community organisations. The discussions showed that there are strong foundations to build on. People value caring and skilled staff, trusted local services and the strengths of community organisations. There was also support for care closer to home, better joined-up services, prevention and more choice in how people access care. At the same time, people highlighted areas where services could work better. These included making services easier to find and navigate, improving communication, reducing delays and making sure services work well together. People also stressed that digital options should provide greater choice without becoming a barrier for
anyone who cannot or does not want to use them. This feedback is helping us understand what matters as we develop our plans and consider how future services could work differently. Fit for the Future brings together the work needed to create a healthier population and a sustainable health and care system, with care provided in the right place, at the right time. The conversation will continue in November. Building on what we heard in July, the next workshops will explore what clear and accessible communication should look like for different communities, how digital and non-digital options can work together, and what care closer to home could look like. We will also look at how we can build on the strengths of local communities. Visit our Trust websites to read more and find out about Fit for the Future and how you can get involved.
Sandwell and West Birmingham NHS Trust
OUR PATIENTS
The Dudley Group NHS Foundation Trust
STAKEHOLDER NEWS Issue two
Helping our patients stay well and safe this winter As the colder months approach, we are working to make sure our patients have the information, advice and support they need to stay well and manage their health throughout winter. Prevention remains an important part of this work. We are encouraging eligible patients to take up their recommended flu vaccination, helping to protect themselves and those around them from serious illness. For those who are over the age of 75 or with weakened immune systems, we would also encourage uptake of the COVID-19 vaccine. We will also place focus on the uptake of child immunisations; including the MMR vaccine and the encouragement of pregnant mothers to book their own immunisations throughout their pregnancies against illness such as RSV and whooping cough. Simple steps such as keeping warm, eating well, staying active where possible and looking after existing health conditions can also make a real difference during colder weather. We are also reminding patients to make use of the right NHS service for their needs. For minor illnesses and conditions, pharmacies can provide convenient advice and treatment for a range of common health concerns that many patients would otherwise attend our Accident and Emergency departments for.
We will also work closely with our local GP surgeries for clear signposting and preventative measures throughout the winter months. Patients who are unsure what service they need can call NHS 111 for advice and guidance. Our Accident and Emergency departments should be reserved for serious or life-threatening emergencies, helping to ensure our emergency services are available for those who need them most. Alongside this Trust-wide messaging, teams across our services are providing targeted support for patients who may be particularly affected by winter. For example, the Community Respiratory Service is running its annual Weatherwise campaign, supporting people with respiratory conditions that can be exacerbated by cold weather. The sessions provide practical advice on managing lung conditions, breathlessness, home energy and accessing wider support, with guidance from respiratory nurses, occupational therapists and dietitians, as well as external speakers and opportunities for one-to-one advice.
Sandwell and West Birmingham NHS Trust
OUR PEOPLE
The Dudley Group NHS Foundation Trust
STAKEHOLDER NEWS Issue two
Dudley colleagues demonstrate they are Committed to Excellence More than 300 staff and volunteers came together for the Committed to Excellence Awards 2026, recognising outstanding work by staff across the Dudley Group NHS Foundation Trust.
The annual awards, held at the Copthorne Hotel and hosted by ITV weather presenter Des Coleman, celebrated the individuals and teams making an exceptional difference to patients, families and colleagues across Dudley. More than 700 nominations were submitted by patients and colleagues this year across 18 categories to recognise those who go above and beyond in their roles and the awards recognised the people behind the exceptional care and support. Chief Executive Diane Wake said: “The Committed to Excellence Awards are an opportunity to recognise the people who make our Trust what it is. Every nomination reflects an act of kindness, dedication or teamwork that has made a real difference and has helped shape better care. A huge congratulations to all our finalists and winners. I am incredibly proud of everyone who was nominated. Thank you for everything you do as we continue to build a Trust that is Fit for the Future for our patients, our people, and our population.”
Among those recognised on the night was Lucy Smith, who received the Outstanding Achievement Award for going that extra mile within the Cancer Services. Lucy was recognised for consistently putting patients first and for developing a Straight to Surgery pilot to improve the pathway for skin cancer patients, reducing the time they wait for diagnosis and surgical treatment. One of the most moving moments of the evening came when Edele Tracey (Registered Midwife) and Rachelle Harewood (Rainbow and Bereavement Midwife) received the Patient Choice Award. They were nominated for the extraordinary compassion and support they gave to a family following the stillbirth of their baby, helping them to create precious memories and providing comfort during an unimaginably difficult time.
Sandwell and West Birmingham NHS Trust
OUR POPULATION
The Dudley Group NHS Foundation Trust
STAKEHOLDER NEWS Issue two
Black Country NHS staff complete sunrise Snowdon challenge Twenty-two staff members from The Dudley Group NHS Foundation Trust and Sandwell and West Birmingham NHS Trust joined forces to take on Snowdon in an inspiring overnight challenge, raising funds for their respective NHS charities. With support from Sky Blue Adventures, the team set off at 1:30am on Sunday 11 July, trekking through the night to reach the summit in time for sunrise.
“Snowdon is a challenging climb, particularly through the night, and I am incredibly proud of every member of the team for their determination and resilience.”
Despite strong winds and challenging conditions, participants were rewarded with breathtaking views as the sun rose over the mountains at around 5am.
Johnny Shah, on behalf of Your City & Metropolitan Hospitals Charity, said: “It was fantastic to see colleagues, friends and family come together to take on such an incredible challenge. Everyone showed outstanding determination, teamwork and resilience, and the money raised will make a real difference to patients, families and staff.”
The Dudley Group colleagues raised more than £7,200 for The Dudley Group NHS Charity, supporting the Children’s Outpatients Department Garden, Forget Me Not Unit, Ridge Hill Stroke Unit and Dudley Community Heart Failure Department. Nine colleagues, friends and family representing Sandwell and West Birmingham NHS Trust also took part, raising more than £2,700 to date for Your City & Metropolitan Hospitals Charity.
The teams endured gale-force winds during the descent, but every participant completed the nine-mile hike safely in just under eight hours. Congratulations to everyone who took part and supported the fundraising effort.
Sam Powers, Fundraising and Events Manager for The Dudley Group NHS Charity and event organiser, said: “The Sunrise Snowdon Challenge was a truly unforgettable experience. Watching the sunrise from the summit was magical, but sharing the journey with colleagues from across the Trust made it even more special.
Sandwell and West Birmingham NHS Trust
OUR PATIENTS
The Dudley Group NHS Foundation Trust
STAKEHOLDER NEWS Issue two
Dudley Trust celebrates double national recognition for digital innovations Two digital innovations helping to make diagnostic care safer and more efficient for patients at The Dudley Group NHS Foundation Trust have been shortlisted for prestigious national awards.
The Trust has been shortlisted in the HSJ Awards 2026, recognising work to help GPs choose the right diagnostic investigation and ensure hospital test results are reviewed and acted upon promptly. The Trust’s CDS iRefer project is shortlisted for the Patient Safety Award, while its Compass Results Acknowledgement Pilot is a finalist in the Modernising Diagnostics Award. CDS iRefer supports GPs across Dudley to make informed decisions when referring patients for diagnostic imaging. Used across 46 GP practices by around 1,000 active users, the system provides real-time, evidence-based guidance to help clinicians select the most appropriate investigation. Since going live, more than 19,500 referrals have been processed, helping patients receive the right investigation first time, while making better use of diagnostic capacity and potentially reducing unnecessary radiation exposure. The Compass Results Acknowledgement Pilot replaced paper-based processes with a digital workflow, helping ensure diagnostic results are
seen, acknowledged and acted upon. During the pilot, more than 8,000 investigations were tracked, including 6,310 respiratory and 1,135 general surgery results. Digital prompts, prioritisation, shared task management and a 28-day escalation process provide additional safeguards and a clear record of decisions. Sally Mole, Group Head of Digital PMO, said: “These projects have been developed around real challenges faced by our clinical teams and patients. By working closely with colleagues across radiology, primary care and other specialties, we have used digital technology to make the diagnostic pathway simpler, safer and more reliable. “Seeing both projects operating at scale and receiving national recognition is a fantastic achievement. It reflects the dedication of our digital and clinical teams.” The winners will be announced on Thursday 19 November 2026.
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STAKEHOLDER NEWS Issue two
Dudley Place Best Start Family Hubs Supporting Families Across Dudley Families across Dudley are invited to discover the support available through Best Start Family Hubs (BSFHs) at Growing Together: Little Steps to Healthy Smiles, taking place at Merry Hill Shopping Centre on 27th October 2026. Jointly funded by the Department for Education and Department of Health and Social Care, Best Start Family Hubs provide welcoming and inclusive spaces where every family is valued and encouraged to confidently access support.
The Family Hubs also play an important role in supporting the ambitions of the 10-Year Health Plan for England, helping to shift the focus from treatment to prevention and from hospital to community-based support.
Delivered across Dudley with The Dudley Group NHS Foundation Trust (DGFT) and local partners, the hubs are universally accessible, with a particular focus on families with babies and young children. Recognising the importance of the early years, support focuses on the critical window for cognitive, physical and emotional development.
The network continues to grow its reach. During July and August 2026, more than 10,500 individuals engaged with Family Hubs and partners through a wide range of activities, including a fun and interactive summer programme.
Families can access a range of services including infant feeding, midwifery, health visiting, parenting and early years support, as well as wider health, wellbeing and community services. For families with more complex needs, Family Hubs can help identify emerging challenges and connect them with the right support at the right time.
The Growing Together event offers another opportunity for families to meet DGFT teams and local organisations, ask questions and discover the support available close to home. Growing Together takes place on Tuesday 27th October 2026 from 9am, on the second floor outside Boots at Merry Hill Shopping Centre. Entry is free.
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STAKEHOLDER NEWS Issue two
Free Health Checks for Staff Free Health Booths have been launched at The Dudley Group, giving staff a quick and confidential way to check their health and learn more about their cardiovascular wellbeing. The booths were launched in July, with funding from the Dudley Group NHS Charity securing their availability for the next two years. An incredible 325 health checks have been completed so far. One booth is based at Action Heart at Russells Hall Hospital, while a portable booth will travel to different locations across the Trust, bringing health checks closer to staff in their workplaces. The booths provide simple yet effective health checks, including: •
Blood pressure
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Heart rate
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Weight
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Body fat percentage
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Stress levels
The results can be used to calculate an individual’s heart age and provide an estimate of their risk of having a heart attack or stroke over the next 10 years. Users also receive personalised health information and advice, with the option to return for follow-up checks and track their progress.
The booths are completely self-service and confidential, allowing staff to take their measurements privately and at their own pace. Everyone is encouraged to use the health booths, with a particular focus on colleagues who may be at increased risk of cardiovascular disease, including those aged over 40, people living with diabetes and colleagues from ethnic minority backgrounds. The booths have already been introduced to staff at events across Dudley. In July, colleagues were invited to take a health check at the South Asian Heritage Month event in Dudley, organised by the Trust’s EDI team. With the booths available for the next two years, staff have an ongoing opportunity to check their health, monitor their progress and make positive changes for their wellbeing.
For more information on our charity please click here: www.dgnhscharity.org
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STAKEHOLDER NEWS Issue two
West Birmingham Place Community voices at heart of maternity improvement journey Local women and families are being placed at the heart of improvements to maternity services as Sandwell and West Birmingham NHS Trust launches a new programme of maternity Talk and Tour sessions. The sessions are designed to help women feel more familiar and confident about coming into hospital, while also providing an opportunity to ask questions, share experiences and help shape maternity services. The first session welcomed women from Saathi House in Aston, who were given a guided tour of maternity services within Midland Metropolitan University Hospital meeting staff and learning about what women and families can expect at each stage of their care.
The Trust said the sessions will play an important role in building trust, improving understanding of maternity services and creating opportunities for genuine co-production. Saathi House has also offered to continue working with the Trust as part of its improvement journey, helping ensure the voices of local women remain central to the changes being made.
Following the tour, the women joined staff for an informal discussion over refreshments, giving them the opportunity to ask questions, provide feedback and talk about what would help make maternity services more accessible and welcoming. Community groups across Sandwell and West Birmingham are now being encouraged to take part in future Talk and Tour sessions.
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STAKEHOLDER NEWS Issue two
Young people with sight loss score confidence boost through football A pioneering football and wellbeing programme is helping young people with sight loss build confidence, make friends and lead more active lives through the power of sport.
Launched by Your City & Metropolitan Hospitals Charity, the registered charity of Sandwell and West Birmingham NHS Trust, the initiative was funded by The Roper-Hall Eye Foundation and delivered in partnership with The Albion Foundation, the charitable arm of West Bromwich Albion Football Club. The programme was also supported by clinicians from Birmingham and Midland Eye Centre (BMEC), one of the UK’s leading specialist eye hospitals. Designed for children and young people living with visual impairment, the free programme combined football and sports activities with wellbeing support in a welcoming and inclusive environment. Specialist coaches from The Albion Foundation delivered regular sessions that enabled participants to learn new skills, improve fitness and build social connections, while families were encouraged to take part throughout. Over the course of the programme, participants not only developed their sporting abilities but
also built self-esteem, independence and social connections, demonstrating how sport can play a transformative role in supporting young people beyond traditional healthcare settings. Edward Edmead, Head of Business Developments at Your City & Metropolitan Hospitals Charity, said the initiative showed what could be achieved when charitable funders, healthcare professionals and community partners work together to improve opportunities for young people. The project concluded with a celebration event at The Hawthorns, bringing together participants, families, clinicians, coaches and partners to recognise the achievements of those involved. For many of the children taking part, the project has been about much more than football. It has provided a pathway to greater confidence, stronger friendships and a renewed belief in what they can achieve.
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STAKEHOLDER NEWS Issue two
Ward Census delivers big benefits for patients More patients returning home sooner, faster ambulance handovers and greater confidence among ward teams are among the benefits of a Trust-wide Ward Census. The week long initiative brought doctors, nurses, therapists, discharge teams and community services together to review every inpatient and ensure they were receiving the right care, in the right place. The census followed the successful approach used ahead of the move into Midland Metropolitan University Hospital, when teams reviewed patients to support their safe transfer from City and Sandwell hospitals.
Staff described the census as energising and supportive, with teams reporting greater confidence in discharge planning and increased awareness of alternatives including Virtual Wards, OPAT and Hospital at Home.
Dr Sarb Clare, Consultant in Acute Medicine, said: “The benefits to patients were the driving factor. We saw the difference our census made during our major hospital move and wanted to replicate those benefits and embed the learning into our day-to-day operation.”
Diane Wake, Group Chief Executive, said: “The census has demonstrated remarkable results in just one week, showing the power of clinically led decision-making to improve patient flow and safety.”
The results were impressive. More patients were safely discharged, creating 42 available medical beds by the end of the week, while hospital stays were reduced across specialties. Taj Virk-Dhugga, Assistant Director for Urgent Care, said: “Patients had shorter hospital stays, helping them return home sooner. More available beds also meant faster ambulance handovers. Following the census, we recorded no breaches for long waits for a bed.”
Following positive feedback from clinicians, the Trust is now considering holding census weeks quarterly and strengthening links with Imaging, Pharmacy, Social Services and community-based services. The results are also attracting interest from other acute NHS trusts across England, with learning being shared through clinical networks.
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STAKEHOLDER NEWS Issue two
Sandwell Place New Health Scrutiny Chair sees care at Midland Met first-hand The newly appointed Chair of Sandwell Council’s Health Overview and Scrutiny Committee, Councillor Mark Webb, has visited Midland Metropolitan University Hospital to see first-hand how health and care partners are working together to improve outcomes for local people.
The visit gave Councillor Webb an early opportunity in his new role to learn more about the hospital and understand how NHS teams are working with partners across Sandwell to tackle health inequalities and ensure communities benefit from the opportunities Midland Met brings.
challenges facing patients and the staff caring for them.
Importantly, it also enabled him to see the realities of delivering care in a busy NHS environment, as he toured the maternity services and A&E departments. Councillor Webb met staff and heard directly about the pressures they face, as well as the work taking place to provide safe, high-quality care for patients.
Midland Met represents more than a new hospital. It provides an opportunity to strengthen the connection between hospital, community and other services, while supporting the long-term ambition to reduce health inequalities across Sandwell.
For local communities, effective health scrutiny plays an important role in ensuring services remain focused on the needs and experiences of residents. Seeing services in person allows the new Chair to look beyond performance figures and gain a greater understanding of the
Councillor Webb also heard how health and care organisations are working together on prevention, earlier intervention and tackling the wider factors that contribute to poorer health.
As he takes on his new role, building a strong relationship with NHS leaders, frontline staff, patients and communities will be vital. This visit will help ensure future scrutiny is informed by first-hand experience and a clear understanding of both the pressures facing the NHS and the opportunities to improve care for Sandwell residents.
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And finally Thank you for the lovely comments on our first issue. On your feedback we’ve redoubled our efforts to bring you news from across our group that we think will interest you. Please reach out if there is anything you would like to see covered in our next issue. Email vanya.rogers@nhs.net with your suggestions, comments or requests.
Our engagement teams are always keen to hear from you, so if you would like to get involved in community events, or suggest an activity which will help them ensure our communities have a voice in future health plans please email them at the addresses below. Sandwell and West Birmingham: swbh.engagement@nhs.net
Dudley: dgft.place.comms@nhs.net
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