National Canners Ltd.

them we wouldn’t have a business, so its essential for KC Candy to stay in touch with what the consumer wants. We continue to reinvent and redesign our products to suit the needs of our customers. At one point we had more than 300 products on the market. Now we have narrowed that down to about 80 products, based on what is and isn’t selling. Consumers’ tastes change and, today, people want healthier products. They are looking at everything on the labels: what does a product contain? What kind of flavours are there? Are they real? Artificial? Is it halal? And a lot more questions. At the same time, people also want high energy products. So we are redesigning our products to suit these needs. That is one of our key sustainable drivers, and it has kept us competitive in the market. The mere fact that we are still here 100 years later means we are keeping in touch with our customers.

“This is what has made KC Candy as sustainable as it is, and still in business despite a lot of turmoil and ups and downs.”

Some of the company’s most turbulent times have come over the past few years, first with Covid and then with the Russian war in Ukraine.

“We had two Covid years where our business dropped drastically because of our