2025 NATIVE FASHION SHOW
Photography by Gilbert Terrazas Via The Indigenous Fashion Collective
THE SOUTHWESTERN ASSOCIATION FOR
INDIAN
proudly presents
ARTS THE SWAIA NATIVE FASHION SHOW
Sunday, August 17, 2025
3:00 PM - 4:00 PM
Santa Fe Community Convention Center, 201 W. Marcy St.
The Santa Fe Indian Market Native Fashion Show is the grand finale to an unforgettable weekend, showcasing the creative talent of Native designers at the crossroads of fashion, art, and design.
This year’s show is led by visionary designers Jamie Okuma, Lauren Good Day, Penny Singer, Osamuskwasis Roan, and Jontay Kahm.
This Event Was Made Possible with Generous Support From Our Sponsors in Beautiful Santa Fe, New Mexico
Photography by Gilbert Terrazas
Via The Indigenous Fashion Collective
Funding the Future of Native Fashion
For over a decade, SWAIA has been a pioneer in uplifting Native fashion through runway shows, offering a stage where beadwork, textiles, and couture craftsmanship come alive What many don’t see is the work happening behind the scenes year-round, across communities, in homes, studios, and kitchens where Native designers are still doing far more with far less.
The fashion industry remains one of the most exclusive spaces to break into For Native designers, that barrier is doubled by systemic inequities, lack of access to funding, and erasure in mainstream markets SWAIA is working to change that with your help.
Scan the QR Code today to make a donation to our Native-led nonprofit Your support helps fund year-round programming, runway production, and career-building opportunities for Indigenous designers. Together, we can create a future where Native fashion is not only celebrated but sustainably supported.
Photography by Gilbert Terrazas Via The Indigenous
SWAIA STAFF & COLLABORATORS
Jamie Schulze – SWAIA Executive Director
Mary Coleman – SWAIA Finance Director
Carmen Wiley – SWAIA Development Coordinator
Mona Perea – SWAIA Artist Services Coordinator
Natasha Ashley-Brokeshoulder – SWAIA Volunteer & Membership Coordinator
Thomas Schulze – SWAIA Logistics Coordinator
Brooklinn Miller – SWAIA Finance Assistant
Jennifer Bushe – SWAIA Office Manager
Tiana Oostindie – SWAIA Intern
METTĀ Agency – SWAIA Public Relations
HODZA.mgmt – SWAIA Digital Media & Marketing
Dallin Maybee – SWAIA Native Fashion Show Co-Producer
Peshawn Bread – SWAIA Native Fashion Show Co-Producer
Nate Lemuel – SWAIA Native Fashion Studio Photography
Veronica Huerta – SWAIA Native Fashion Runway Photography
This Event Was Made Possible with Generous Support From Our Sponsors
Beverage Sponsorship Provided by Gruet Winery and Santa Fe Brewing Co. Makeup Sponsorship Provided by Prados Beauty
MARK YOUR CALENDARS FOR WINTER INDIAN MARKET | NOVEMBER 16-17, 2025