Equal Pay for Women in Sports

s the United States women’s national soccer team was making its dominating run to the 2019 Women’s World Cup title, more and more coverage was focusing on the team’s push for equal pay relative to the men’s national team. This was coupled with chants of “Equal Pay!” at its post-championship celebration in New York.

However, one important aspect of this issue is oftentimes overlooked. What causes these athletes to not receive equal pay in the first place? Although reports later surfaced that the team may already be paid roughly equal to the men’s side, they don’t address the core issue with this squad and with other women’s teams.

How are these athletes and the events that they participate in being marketed? Although most would expect the percentage of the marketing pie going to women’s athletes and sports to be low, many are shocked that it’s as low as it is: 0.4%.

The common argument for those criticizing this argument for equal pay for female athletes is that they don’t garner the ticket sales and other sources of income that male players do. However, if 99.6% of the marketing budget is being focused on the men, how will prospective fans be able to learn the storylines and other aspects of the female athletes that will cause them to regularly attend matches?

It should be noted that pay gaps don’t exist in all sports, but there are significant ones in team sports. The extreme ends of the spectrum tend to the equally paid tennis players and the vastly unequally paid basketball players.

Fortunately, progress is being made. For example, in 2017, Norway announced that it would pay its male and female national soccer players equally. However, the amounts of money that these sets of players earn for their club teams

Jessica Cox

The World’s First Licensed Armless Pilot, and First Armless Black-Belt in The American Taekwondo Association

Cover photo by Jessica Korff | Feature images Amy Haskell

Jessica is best known for becoming the first armless pilot in aviation history. Her achievement earned her a Guinness World Record medal, invitations from six continents, and featured on TV programs like Ellen, Inside Edition, Fox and Friends, Oprah Winfrey Network, CNN, CBS Evening News, and the BBC.

Described as a speaker “no one will ever forget,” she shows audiences around the globe how to inspire enthusiasm and build authentic confidence. With the goal of showing people how to go home from work every day feeling excited for tomorrow, she teaches how to courageously tackle new challenges with creativity and unrelenting drive.

Since she was born without arms, she became fascinated by the limitless ways the human body can adjust to a variety of circumstances. As she learned to conquer physical barriers, she developed mental skills that allowed her to go on to achieve the seemingly impossible in her own, unique way.

Q: Flying a plane, walking a tightrope – when do you first remember challenging yourself to do things the typical person never attempts?

JC: I don’t see myself as someone who does things because other people don’t do it. My mom overcame extreme poverty to graduate from college, immigrate to the United States, she traveled the country as a nurse and she never sat still for very long. In my mind, my drive to try new things and go on adventures comes more from her spirit.

Q: How often have you encountered naysayers in your abilities to accomplish your goals and what has been your response?

JC: Every day. While it’s not always blatant, it’s obvious in how people react to me. It challenges me to try to prove them wrong. It fuels me. You only need to look as far as some of the comments on my YouTube videos to see the pushback people give for me flying or being a black belt.

Q: Describe how you encourage your audience to find their motivation to achieve their goals?

JC: I find that most people are well motivated, but they allow excuses, over-complication, and habits to get in the way. Normally, motivation isn’t the problem, it’s the perceived limitations that often aren’t as difficult as we make them out to be.

Q: Have you ever had to modify a goal and how do you address this subject to your audiences?

JC: Every goal was modified at one point. As long as you get the job done, it doesn’t matter which way you attack it. In my speeches, I talk about “thinking outside the shoe.” It’s a metaphor for when I learned to first tie my shoelaces. I remember watching my Kindergarten teacher show us how to tie our shoes with her foot inside her shoe and using her hands to tie her laces. Since my feet have become my hands, I couldn’t simultaneously have my foot inside the shoe and tie the laces. I could have given up, but who said your foot has to be inside the shoe when you tie them? I eventually figured out how to tie my shoelaces with my toes and then slip my foot inside the shoe. The goal shifted from tying my foot inside the shoe to simply tie the laces loose enough for me to later slip my foot in.

Q: One aspect of your motivational speaking addresses diversity, can you tell us more about that?

JC: Diversity has become a regular part of social justice conversations and those conversations have become more common, which is great. The problem is that while we talk about race, gender, or orientation, disability is often forgot- ten or diminished in the conversation. I often remind people that the disability community is the only minority that you could join, not everyone is born into it like me. We also make up 25% of the US population and more than 1 billion people globally will experience a disability in their lifetime. That is a lot of people that need to be in more conversations.

Q: The obvious question, have you and your team done anything unique to adapt to the COVID videoconference environment?

JC: Everything has switched to Zoom and other platforms, so I did too. I think I had a head start because I was already recording video content. We upgraded some equipment and our bandwidth to make sure my clients received the best possible stream. Not traveling meant that I had a little more time on my hands - or feet - so I’ve been expanding my coaching services. I’ve worked with amputees in the past to be a mentor for them but now I’ve opened up my one-onone time to the general public.

Q: You write an occasional blog, including one on inspirational porn, probably not a subject that a lot of people have studied. What would you like to say about it and how has it evolved?

JC: I’m more than happy to inspire someone because I fly an airplane, earned a black belt, surf, scuba dive, and slack- line. Inspiration porn is when someone’s inspired because I can function as a human being. I once had a woman in the checkout line at the grocery store say, “It’s inspiring to see you, people, out and about.” People shouldn’t be inspired because someone with a disability eats food and needs to buy toilet paper. I think it comes from an assumption that people with disabilities are inherently unable to do regular things or the person without a disability assumes they couldn’t cope with the disability they see. In reality, the disability community is the only minority you can join and represents about twenty percent of the global population. Inspiration porn only exists because we as a society haven’t a normalized disability.

Q: Do you ever give in to asking someone to do something that’s somewhat difficult for you – difficult, but something that you’re capable of doing? How does that feel?

JC: Yes, I do. For example, with my husband, but I think it further perpetuates laziness and is a disservice to me because then my ability to do something can be impacted. I’ve been asking my husband to reach for things that were at the edge of my flexibility. Unfortunately, as a result, I’m not stretching my limits and therefore my flexibility has lessened.

Q: You’re a Third Degree Blackbelt – without it would you ever feel physically vulnerable?

JC: It’s sometimes hard for even me to believe but I’m a fourth-degree black belt. I started training when I was 10 because I had some anger issues as a kid and sometimes kicked my siblings or my bedroom door. Channeling that energy certainly helped. I think without a black belt I would feel vulnerable because people would see my armlessness as a vulnerability. Despite being a black belt, though, I naturally maintain a higher awareness of my surroundings and try not to present myself as an easy target.

Q: Of your many avocations, which are your most enjoyable and which are you most proud of, and why?

JC: My most enjoyable activity is cycling because it’s a sport where I can just relax and enjoy the breeze on my face. I usually find myself always moving so it’s an activity that matches my personality, I think. I’m most proud of learning to fly. It not only challenged me physically but also emotionally. It represented one of my greatest fears and I had to overcome that to fly solo. I’ve been a certified pilot for 12 years now and no one can say I didn’t earn it, and no one can take that achievement away from me.

Q: Aside from martial arts, is there a particular activity that you and your husband enjoy most together?

JC: We both love to travel and unique experiences. I’ve visited 26 countries so far and he’s been with me for most of them. We’ve had ginseng chicken in Korea, flown in small planes all over Alaska, had fish and chips outside the Tower of London, been invited by princes, had breakfast with a baboon in Kenya, and even fed hyenas in Ethiopia.

Q: In the trailer for your documentary, Right Foot, you mention that you wouldn’t have chosen to have arms because of the many people you’ve met and whose lives you’ve touched. If you had been born with arms, how do you feel that your life would have been different? Do you think you would have been equally motivated and had the same interests?

JC: Nick Spark deserves the credit for the documentary. It was his vision; I was just the one in front of the camera. I think there would have been some things that would have stayed the same, like the sense of adventure in me. But whether I would be equally motivated is something I question. Those naysayers fueled a certain level of motivation. My mom was the youngest of thirteen kids in an impoverished family in the Philippines. She beat the odds and immigrated to the United States as a nurse. Even after her cancer diagnosis, it was hard to slow her down. I’d like to think I got a lot of my drive from her.