Visitors evaluating consumer travel fair tur stockholm 2015

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Visitors evaluation consumer travel fair

TUR Stockholm 2015

Organized by the Svenska M채ssan AB & TUR

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Date: 26 & 27 September 2015 Location: Stockholm Waterfront Congress Centre (Stockholm, Sweden) Evaluation form: Digital Website: www.tur.se/stockholm

Visitor Survey 1. Geography  Northern Sweden - 5%  Western Svealand 1%  Stockholm-Mälardalen 84%  Västra Götaland 3%  Eastern Götaland 7%  Southern Sweden 0% 2. Are you planning to buy something at the fair?  Yes, but had decided before the visit 12%  Yes, I decided, thanks to the visit 23%  No 65% 3. How much have you spend on buying trips at the fair?  -100 SEK 23%  101-500 SEK 47%  501-1000 kr 0%  1001-5000 SEK 18%  SEK 5,000 - 12% 4. What is your overall impression of the fair?  Very Good 14%  Good 53%  Neither 25%  Poor 6%  Very bad 2% 5. Would you recommend others to visit the fair?  Yes 56%  Maybe 29%  No 12%  Do not know 3% 6. What was your purpose for visit the fair?  Inspiration 85%  To learn more about the different destinations 64%  To have a fun day 52%  To listen to the lectures 35%  To purchase a trip 5%  To purchase travel with the fair discount 3%  Other 9% 7. How well did the fair deliver on your expectations?  To purchase travel with the fair discount 3.6  To learn more about the different destinations 4.0

Organized by the Svenska Mässan AB & TUR

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To inspire 3.9 To have a fun day 4.0 To purchase a desired 3.8 To listen to lectures 4.0

BAS: those who rated this RESPECTIVE PURPOSE, average scale of 1-5, 1 = very poor, 5 = excellent 8. Gender  Male 38%  Female 62% 9. Age

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13-17 years 0% 18-24 years 2% 25-34 years 12% 35-44 years 12% 45-54 years 19% 55-64 22% 65+ 33%

10. Did you visit the exhibition by yourself or with someone?  By myself 32%  Family including children 14%  Family excluding children 33%  Friends 24%  Other 1% 11. Are there children under 16 in your household?  Yes 14%  No 86% 12. How much does your household spends each year on holiday travel (including travel, accommodation and entertainment)?  < 10.000 SEK 10%  11.000 to 20.000 SEK 19%  21.000-30.000 SEK 16%  31.000-50.000 SEK 27%  51.000 to 70.000 SEK 9%  71.000-100.000 SEK 15%  101 000 SEK > SEK 4% 13. How did you find out about the fair?  Ad in Reseguiden 5%  Ad in Aftonbladet 2%  Facebook 15%  Instagram 1%  Twitter 1%  Events Calendar online 6%  Ad in Svenska Dagbladet 7%  Ad in Metro 11%  Appendix in Metro 2%  Information from the exhibitors at the fair 33%  Information from Coop membership 2%

Organized by the Svenska Mässan AB & TUR

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Smart Senior 6% ad in RES 3% Other 32%

Examples of categories: Others: - Friend, 26 - Family member, 6 - Exhibiter at the fair, 5 - From my workplace, 4 - TURs Website, 4 - Email, 3 - Internet, 3 - PRO, 2 14. Are you interested in visiting this fair next time in 2016?  Yes, absolutely 38%  Yes, probably 39%  Neither 10%  No, probably not 7%  No, definitely not 2%  Do not know 4%

Statistics from our website

Number of unique visit on www.tur.se/stockholm during the period June 1 - September 27, 2015, we had 16,101 unique visitors to the website for TUR Stockholm Age segmentation of the website visitors

Age group The percentage of visitors on our website 18-24 10,37 % 25-34 22,08 % 35-44 22,91 % 45-54 16,66 % 55-64 12,95 %

Organized by the Svenska Mässan AB & TUR

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Facebook profile and activities Those who like our site - Facebook.com/turmassan

Segment that has seen our different ads and messages - total 416.353st unique views during the period June 1 -

September 27, 2015 Examples of campaigns and activities and their impact

Organized by the Svenska M채ssan AB & TUR

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Organized by the Svenska M채ssan AB & TUR