20 – 22 NOVEMBER 2015 SWEDISH EXHIBITION & CONGRESS CENTRE • GOTHENBURG
READY FOR TAKE-OFF
Games festival – an all-new forum for everyone who
Come and help us shape
loves digital gaming
the future of gaming Exhibits and activities for everyone – nerds, digital gaming professionals and fans of all ages
GOTHENBURGGAMES.SE
A WHOLE WORLD OF GAMING A WHOLE CULTURE OF GAMING A WHOLE FESTIVAL OF GAMING An all-new forum for digital gaming professionals and enthusiasts Gothenburg Games is a digital gaming festival that brings all parts of the gaming world together. A place for hardcore gamers and amateurs, developers and marketers, e-sport and demos, business and the community, parents and kids, the curious and the afraid. A place to try out, ask questions, demonstrate, learn, astound and admire. The Gothenburg Games vision is to represent all stakeholders with a direct or indirect interest in the digital gaming world. Our core mission is to highlight and promote games, gamers and the entire digital gaming industry.
Pop-ups and touch-downs The gaming festival in November is the heart of Gothenburg Games, of course, but we’ll also have a “pop-up” presence at other local events throughout the year, including Meg (Gothenburg Media Days), the Volvo Ocean Race Welcome Home Expo, the Göteborg Book Fair, and the Gothenburg Culture Festival. Gothenburg Games is a gaming festival for the public and a trade fair for the industry rolled into one. It takes place at the same time as the Student & Knowledge Fair, ConFusion, and the MiG (Gothenburg Marketing Association) Future Convention.
“We need a games and computer trade fair in Gothenburg. We know there’s plenty of demand to try out or simply touch the latest products, and the opportunity to meet some of the big names in e-sport is a big draw.”
“Gothenburg is an important city on the world gaming map – home to research, education, gaming events, traditions, and successful businesses that attract foreign investment and millions of customers. “It’s high time that Gothenburg had a worldclass gaming festival, and I expect Gothenburg Games to be just that.”
Johan Wahlberg, marketing manager, Inet
Per Strömbäck, spokesman, Swedish Games Industry
Expert development advice We aim to tailor the program, content and design of Gothenburg Games to the industry’s needs. That’s why we’re working with a number of influential players, organizations and businesses in digital gaming.
Be there – meet diehard gamers eager to discover your product!
20 – 22 November 2015 is when it happens
The gaming industry has grown like crazy these
That’s when the Swedish Exhibition & Congress Centre invites you to join us for Gothenburg Games. We’ve put together a variety of ideas, activities and packages that we hope will provide you with inspiration and guidance as you consider taking part. We’re offering a range of options, from active participation in designing the program and venue, to partnership, sponsorship and hosting arrange ments, to straightforward exhibition space. Tell us how you’d like to be involved – and together we can create a unique, innovative and unforgettable visitor experience.
past few years, both in Sweden and globally. Swedish game producers have acquired millions of customers worldwide, and people are talking about a Swedish gaming miracle. Are you one of the many players in this exciting and innovative business? Do you develop new games, manage a team of developers, sell and supply hardware, or work in skills development and training?
We look forward to seeing you!
Revenue in the Swedish games industry grew by 76 per cent in 2013, reaching SEK 6.6 billion. Source: Dataspelsbranschen – Swedish Games Industry
No-one disputes that the gaming industry is growing like crazy. But how fast? According to a recent study by the Entertainment Software Association (ESA), the industry in the United States is growing four times faster than the American economy.
FOR NERDS, GAMING INDUSTRY PROFESSIONALS AND FANS OF ALL AGES Gothenburg Games will offer a wide selection of activities for professionals and amateurs, young and old alike. Something for everyone, in fact. Visitors to the show will be able to ask questions, experience, try out, learn, compete and discover.
Topics and activities at Gothenburg Games:
Learn-Do-Share • One-to-One Talk • Indie Scene • E-Sport Cup • Game Zone • Modding Area • Board Game Corner • LAN Party • Dragons’ Den • Gamification • Serious Games • Hackathon • Cosplay • Game Jam • Game Launches • Test & Shop Area • Retro Games • Role-Playing Games • Cloud Gaming • Knowledge Room • on-stage presentations • DIY • and much more
A whopping 87% of children aged 9–12 now play digital games. Besides being a form of play and entertainment, games are also a social activity. The social aspect is central to many popular games – a fact many adults are unaware of.
Visitors – the general public, families, adults and children, businesses, and technology, computer and gaming enthusiasts, including: • Gamers, players, bloggers • Competitive gamers • Game developers and researchers • Programmers, graphic designers • Representatives of businesses in the retail, IT, transport, communication and education sectors • Political and economic decision makers • Designers, engineers, architects
Participants – individuals and businesses with activities or interests in the digital gaming industry, including: • Game developers, game companies, producers, programmers, graphic designers • Bloggers, players, celebrity gamers and gurus • Gaming gear, hardware and software • Gamification, serious gaming • IT companies and ISPs • Retailers and home electronics companies • Schools, colleges, universities, researchers • Training and recruitment companies • Investment and venture capital firms • Banks and insurance companies • Publishers, media companies and distributors • Public figures and trade unions • Political institutions, government agencies, business leaders and opinion formers • Payment systems and solutions • Food and drink businesses
WANT TO BE PART OF GOTHENBURG GAMES? Gothenburg Games is all about fun, innovation, creativity and inspiration. By taking part, your business can reach a wide target audience in the course of this unique event.
Partnership and sponsorship opportunities – your chance to get involved, raise your profile, entertain visitors and shape the program In selecting partners and sponsors for Gothenburg Games, we’re looking at it from our visitors’ perspective: What will our partners and sponsors do to enhance the visitor experience? Each of our participants is unique, and we’ll work with you to create a tailor-made sponsorship or partnership package. The sample packages below may give you an idea of how you can be involved.
OFFICIAL SPONSOR As Official Sponsor, you can show your support for the initiative and promote the ongoing development of Gothenburg Games. You can achieve special prominence by inspiring, informing and motivating visitors young and old, encouraging curiosity, enterprise and fun. Official Sponsorship is designed —primarily for companies that wish to be associated with Gothenburg Games – the brand, the target audience and the event. We view our partnerships as twoway r elationships and will work with you to develop content, communications and marketing.
The package includes the Marketing Package: the right to use Gothenburg Games marketing channels and branding, and the Gothenburg Games logo in your own marketing activities; exposure at all “pop-up” events; space and exposure on stage; activity areas, big screens and direction signs during the event; exhibition space; access to VIP lounge; your logo on host and hostess uniforms; Knowledge Room passes; ticket and hotel packages.
STAGE OWNERSHIP AND KNOWLEDGE ROOM OWNERSHIP Gothenburg Games offers you the opportunity to promote your brand at the heart of the festival venue. As Stage Owner or Knowledge Room Owner, you have exclusive branding rights to the festival stage or the Knowledge Room during the event. Your brand will be promoted prominently in the program and on stage, in the Knowledge Room, on the big screens, and in surrounding spaces. You will have the right to distribute promotional material and will be featured in all relevant marketing material and press kits. You will be mentioned at every presentation, be allocated a slot in the program, and have access to the VIP lounge, technical facilities, technician support, ticket packages and more.
PROGRAM AND CONTENT P ARTNERS As a Program and Content Partner, you can create your own sessions and content to inform, entertain and educate show visitors. The package includes: stage space; stage time including use of technical facilities; technician support; exhibition space as contracted; access to VIP lounge; promotion on big screens and in program booklet; marketing package.
STYLING OWNERSHIP To help visitors find their way around, and to create an inviting and captivating atmosphere, we are using technology, installations and materials to design inspirational settings with the right ambience. All with the aim of enhancing the visitor experience. The styling projects we have in mind include project mapping, fabric sculpture and interactive game worlds. Interested? Contact us to find out more!
PUBLIC INTERACTION Exhibitor spaces will be available in all areas of the show. Would you like to exhibit your products and services, demonstrate your games, or give a seminar or workshop during the festival? The festival will consist of several different zones, with numerous opportunities for companies and developers to show off their latest products. Please contact us for more information.
ACTIVITY AREA OWNERSHIP We are offering exposure opportunities and branding rights for a number of popular activity, event and — themed spaces at Gothenburg Games. Examples include Retro Games Zone, Board Game Corner, Modding Area, E-Sport Fan Shop, Entrance Arcade, VIP Lounge, Indie Scene, Gothenburg Game Jam, and LAN Party. In each of these spaces, you will have the opportunity to prominently promote your brand, products and services.
Accent Branding
GOTHENBURGGAMES.SE
When and where? 20 – 22 November 2015
Hotel accommodation Gothia Towers
Gothenburg, Hall B (main entrance) Swedish Exhibition & Congress Centre, Gothenburg
Gothia Towers features 1,200 tastefully decorated rooms, most with magnificent views of the city. We offer everything from well- appointed double rooms to spacious suites. With comfortable beds, a wide selection of TV entertainment, a delicious breakfast and everything else you might need for an enjoy able stay, we hope you will feel at home with us.
Information and reservations Beatrice de Maré Peterson Creative Content Manager, Business Manager Tel +46 733 38 75 36 beatrice.demare.peterson@svenskamassan.se Klas Pettersson Sales and Sponsorship Tel +46 31 708 8067 klas.pettersson@svenskamassan.se
Hotel reservations Tel +46 31 750 8810 room@gothiatowers.com
Book your room online at Monika Ölund Sales and Sponsorship Tel +46 31 708 8082 monika.olund@svenskamassan.se
Swedish Exhibition & Congress Centre
Mässans Gata/Korsvägen SE 412 94 Gothenburg, Sweden Telefon +46 31 708 80 00
Samarbetspartners:
www.gothiatowers.com info@gothiatowers.com Reception +46 31 750 8800