MAY 18TH-20TH 2017
Swedish Exhibition & Congress Centre, Gothenburg
The national arena for sports and health Meet over 50 000 sports and health enthusiasts at the Swedish Exhibition & Congress Centre
Strengthen your brand Meet a target group with great purchasing power Showcase your latest products www.goteborgsvarvetexpo.se/english
The national arena for sports and health Congress Centre in Gothenburg. Exhibitors, activities, seminars and contests created an inspiring, sales promotion venue. The fair attracted 52,600 unique visits in 2016, 12% more than the previous year at Frölundaborg arena. Göteborgsvarvet Expo is a fair for training, sports and health enthusiasts. Here you can meet an active target group with great purchasing power, looking for the latest training products. As an exhibitor, you get a cost-effective opportunity to meet new customers and strengthen your brand.
Focus areas Running Clothing, footwear, running events.
Fitness & Yoga Clothing, equipment, accessories (e.g. mats, dumbbells, rollers, resistance bands). Adventure Climbing, water sports, skiing, cycling.
EXPANDING FAIR 12% increase of visitors in 2016
Travel Training, exercise, trekking holidays – active travel. Rehab Shoe inserts, massage, naprapaths, cold sprays, compression socks. Diet & Energy Dietary supplements, energy drinks, products and food that contribute to a healthier lifestyle. Technology & Wearables Headphones, watches, phone accessories, eyewear.
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Visitor satisfaction 97% are satisfied or very satisfied with their visit to the fair
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A sports and health fair including a broad range of segments With the relocation of the fair to the Swedish Exhibition & Congress Centre in 2016, we were able to increase the number of focus areas, which contributed to a 50% increase in exhibitors in 2016. Runners participating in the week of GรถteborgsVarvet pick up their race bibs at Gรถteborgsvarvet Expo.
Total sports and health co ncept: Free seminars To attract visitors, the fair offers a full stage programme featuring prominent sports and health personalities. Ask an expert: diet, stress management, training Coaches and training experts will be at the fair to give visitors advice. Training analyses and checks Visitors can get a training analysis and health-checks. Trial activities To strengthen the visitor experience, we have several spaces for activities and trials on the exhibition floor. Contests We activate our visitors and enhance their experience through contests on the exhibition floor. After-run party All competitors in Gรถteborgsvarvet Half Marathon meet for an after-run party at the Swedish Exhibition & Congress Centre.
Why exhibit at Göteborgsvarvet Expo? Meet over 50 000 consumers with an interest in training, sports and health Apart from all the runners collecting their number bibs for one of Göteborgsvarvet’s races, we are also targeting their accompanying families and friends, as well as all the training, sports and health enthusiasts from Gothenburg and other parts of Sweden. Meet an affluent target group Our visitors spend around SEK 600 million per year on sports-related products. Showcase your latest products, deals and offers This is a unique opportunity to market your sports and health-related products and offers to an affluent target group. Strengthen your brand A unique opportunity to build and strengthen your brand. The Swedish Exhibition & Congress Centre offers a total sports and health concept In 2016 the expo took place for the first time at the Swedish Exhibition & Congress Centre in Gothenburg. With a developed fair concept, it was able to offer a unique experience for the whole target group. We increased the number of visitors by 12% and the number of exhibitors by 50% compared to the previous year. The figures for 2016 speak for themselves and the interest is at a record high level for 2017!
Exhibitor list 2016 AB Testar ABC Sales of Sweden adidas Sverige Aktivitus Apollo ASICS Sverige Atletus sportglasögon Bagheera Bauerfeind Nordic Bliz Active Eyewear Bloomy Drinks BMW Oslo Maraton Brooks Running Carlanderska sjukhuset Casall Sport Clowner utan Gränser Compressport Copenhagen Half Marathon Dalblads Sports Nutrition Enervit Enjoy Sport Sverige Etixx Sports Nutrition
Fitness24Seven Forever Living IFBO FreeFoot Friskonomen Gaia Sport Garmin Sweden Gerisale Gococo Göteborgs Friidrottsförbund Göteborgs Jubileumslopp GöteborgsPosten Hisingens Cykelklubb Holistic Sverige Icebug Intersport IQexercise Jaybird Nordic Karhu Holding BV Kari Traa Kronägg Kroppsterapeuternas Yrkesförbund
Les Mills Nordic Lidingöloppet Lidköpings Linne Agenturer LOHILO Löp & Skokliniken i Göteborg Löplabbet Sverige MBT Sverige Fysiologiska Skor Memira Midnattsloppet Nordic Mighty Sport Mizuno Corporation (japan) Filial Sverige Monjofood New Balance Nordic Cab NordicHealthSprays Paulun Produktion PERFEKTA vätskebälten Pierre Robert Group Plantronics Polar Electro Sverige
Polar, Sverige Prioritet Serneke Arena Pure Sport Nutrition Sweden Qualisys Sports Performance Roxner Health Rune Wänerstedt Runner’s World running.COACH Salming SATS Sports Club Sweden Scen Seger Europe SJ SKIP Sport Nutrition Scandinavia Spring För Livet UNHCR Springtime Resor Stadium Stampen Local Media Stockholm MarathonGruppen Svea Medical Sport
Team Hälso & Friskvård i Göteborg Tenson BV Holland Filial TheAcademy Träning & Utbildning i Sverige AB TomTom Toughest Udéns Sport AB Ung Cancer Vann spa hotell & Smögens hafvsbad Vansbrosimningen Vidasal AB Vitargo/Energikakan Volvo
We’ve had good days with lots of people and good sales. We’re extremely satisfied. Gustav Fermbo, Sponsorship Manager adidas Sverige
Kronägg has chosen to exhibit at Göteborgsvarvet Expo because we can reach our target group. We launched our protein drink at the fair and got very positive feedback from visitors. It’s been really busy since the opening and then it just kept on going. We’re extremely satisfied.
Markus Lindström, Producer Manager Kronägg
We’ve sold much more than we expected. We’ll definitely be here again next year. Roger Nilsson, Brand Manager Skins
We’ve had fantastic days at Göteborgsvarvet Expo, with visitors trialing live sessions from SATS. This has been very appreciated and we’ve received a good response from visitors. We’ll definitely be here next year and want to continue developing the expo and taking the experience to the next level together with the Swedish Exhibition & Congress Centre and Göteborgsvarvet.
Cecilia Eriksson, Marketing Manager SATS
We’ve chosen to take part because it’s the biggest running event in Sweden and the world. You definitely don’t want to miss Göteborgsvarvet Expo. Ted Ås, Product Manager 2XU
It’s been very busy since day one and sales have been really good. Here we reach our target group and meet exactly the people we want to reach. We’ll definitely be taking part next year. Jan Cederfont, Country Manager New Balance
MAY 18TH-20TH 2017
Swedish Exhibition & Congress Centre, Gothenburg
The national arena for sports and health Be a part of Göteborgsvarvet Expo: Monika Ölund Affärsansvarig
Monika Tel: +46 Ölund 31 708 80 82 Tel: +46 31 708 80 82 monika.olund@svenskamassan.se monika.olund@svenskamassan.se Eva Bursell Tel: +46 31 708 82 06 eva.bursell@svenskamassan.se Iréne Johansson Tel: +46 739 73 51 00 irene.johansson@goteborgsvarvet.se
More information about Göteborgsvarvet Expo www.goteborgsvarvetexpo.se/english
facebook.com/goteborgsvarvetexpo @goteborgsvarvetexpo
Opening hours: Thursday, 18 May 10.00–21.00 Friday, 19 May 10.00–22.00 Saturday, 20 May 9.00–17.00
Organizer: