EuroHorse folder 2018 EN

EUROHORSE GIVES YOU THE MOST HORSEPOWER FOR YOUR MONEY! WELCOME TO NORTHERN EUROPE’S BIGGEST SHOW FOR HORSE LOVERS 22–25 FEBRUARY 2018 THE SWEDISH EXHIBITION & CONGRESS CENTRE, GOTHENBURG

EUROHORSE IS THIS YEAR’S ABSOLUTE HIGHLIGHT FOR ALL HORSE AND RIDING ENTHUSIASTS EuroHorse attracts enthusiasts from all over the country, particularly from southern and central Sweden. Apart from sharing a genuine interest in horses, they are dedicated and committed, and have good spending power.

In 2017 the average visitor spend was about

SEK 2500

and is still the highest amount ever.

We had

78 810

visitors and

220

exhibitors from

15 countries.

EXHIBITOR FACTS 2017 79% of exhibitors rated their overall impression Very good/Good.

74% rated the number of visitors Very good/ Good.

75% plan to exhibit again in 2017.

VISITOR FACTS 2017 SEK 2500 was the average visitor spend.

91% rated their overall impression Very good/Good.

85% recommend others to visit the show.

92% of visitors bought something at the show.

84% plan to visit EuroHorse 2017.

WHY EUROHORSE 2018?

- Do good business at a show where spending power is increasing each year - Expose and strengthen your brand straight to your target market - Monitor the competition – meet industry colleagues

EXPOSE YOUR BUSINESS We have exciting and relevant channels for exposing your business and brand, including newspaper and online advertising. The show also offers the opportunity for exposure at highly visible locations around the exhibition area (apart from your stand).

DIGITAL CHANNELS

App

EXPOSURE OPPORTUNITIES AT THE SHOW

Screens

Website

Welcome bag

Cloakroom give-aways

Brochure distribution

PRINT CHANNELS

Roll-up banner space

Sponsor lecturer

External space

Entrance flags

Signboards Show magazine

We help you to plan optimal exposure and marketing based on your requirements and opportunities.

HORSE OWNERS 79% of our visitors (62 260) are horse owners. This is a strong target group, which largely plans its purchases before visiting EuroHorse.

HALF THE VISITORS ARE DOG OWNERS More than 50% of visitors at EuroHorse are dog owners, so there is huge interest in both dog-related products and services and our dog show arena. See our special offer for you on dog products.

SEE THE FILM-CLIP

Monica Sjöswärd, CEO Horsemeup.se There are unbelievably many visitors here and a lovely atmosphere and everyone is here to shop equestrian- and horse equipment.

Ulrika Tågerup, Teamleader Svealand Animal Insurance - This is where we meet tmany of our customers, and this is where we mingle wit new business contacts and meet the right people in the industry.

Erik Behrens , CEO ALFAB AB EuroHorse is very important for us, we have been here for 15 years. It's a huge boost for us to come here and it´s visitors from all over the country. It´s a very important sales channel for us.

Jenny Jacobsson, Principal at The Department of Natural Resources Education It means a great deal for us to be at this fair. We have a mission to develop the horse industry, both to gain the research and also next generation's workforce within the horse-industry, so it's the perfect venue for us to join.

BOOK YOUR SPACE TODAY AT EUROHORSE 2018 If you want a really good location at EuroHorse 22-25 February 2018 – make sure you book your stand in time. Contact us today!

KLAS PETTERSSON / BUSINESS MANAGER

OUR REPRESENTATIVE:

Tel: +46(0)31-708 80 67 Email: klas.pettersson@svenskamassan.se

British Equestrian Trade Association

CHRISTIAN PFOLZ / SALES MANAGER

Tel: +46(0)31-708 80 36 Email: christian.pfolz@svenskamassan.se

HELLE DAHLGREN / PROJECT COORDINATOR

Tel: +46(0)31-708 81 79 Email: helle.dahlgren@svenskamassan.se

MS CLAIRE WILLIAMS

Tel: +44 (0)1937 587062 Email: claire@beta-uk.org