Creative that Helps Build Community

CREATIVE AGENCY RESPONSIBLE FOR MANY OF OUR COMMUNITY'S BEST BRANDS ROLLS OUT A REBRAND FOR THEMSELVES.

By Alicia Carter, Managing Editor Suwanee Magazine/ Content Marketing Manager Veugeler Creative

YOU MAY not have heard the name Veugeler Design Group, but you definitely know our work. As a local digital design and marketing agency, we’ve spent the better part of the last 20 years helping to establish brands and tell their story. During that time, our talented team has left its mark on many local businesses such as StillFire Brewing, Beto’s Tacos, Suwanee Academy of the Arts, Bare Bones Steakhouse and Tannery Row Ale House. We’ve created logos for City of Sugar Hill and Winder, and helped with event marketing and branding for the City of Suwanee We’ve also worked behind the scenes with nationally recognized events like Suwanee Wine Fest and the Suwanee American Craft Beer

Fest, which was recently named the best beer festival in the country by USA Today. In fact, we’re also the creative team behind this very magazine you’re holding in your hands right now. With each of the organizations we’ve served, our team has helped to tell the story of our community through compelling design, thoughtful writing, and beautiful websites. Now, after nearly two decades of helping businesses build their brands, we're heeding our own advice and embarking on a new chapter. Our team has spent the last several months diving headfirst into the foundation of our brand, reviewing our work as a whole and evaluating where we’ve experienced the most success and made the most impact. Those meetings led to the decision to rebrand as Veugeler Creative.

As a group of talented individuals who thrive in all areas that the word “creative” encompasses — graphic design, content marketing, visual storytelling, websites, social media — the new direction feels like a more accurate representation of the evolution of our brand. No longer tied to the “design group” label, which at times felt misleading, we’re excited to reintroduce ourself as Veugeler Creative, and embark on a new era of delivering print and digital solutions that win customers, grow revenue, and help build brands.

The new Veugeler Creative name and logo made its official debut in April with a new website and digital rollout, and in person at the 2023 Atlanta Apartment Association Trade Show.

The new logo is clean and modern, with lime green evoking feelings of liveliness and creativity. Plus, it integrates well with our other brands (Suwanee Beer Fest, Suwanee Wine Fest, and Suwanee Magazine).

While Veugeler Creative excels in working with industries such as multi-family homes, municipalities, restaurants, and nonprofit organizations, we are excited to continue to help all businesses, no matter their niche, create a cohesive brand identity, tell their story, and reach their target audience.

“Every institution needs a brand that establishes for their customers who they are and what they do,” says Brian Weiss, Veugeler Creative’s Vice President of Sales. “A brand should be professional and trustworthy. Brands matter. We are proud to play a role in helping businesses connect with their audience and add value to our community.”

So if you’re in the market for a brand refresh, or just need to consult a smart, dedicated team to help with your marketing needs, Veugeler Creative is entering a brand-new era, and we want to bring you along with us. ■

Veugeler Creative has created some of the most recognizable brands in the local market. Brands synonymous with community. Our award-winning creative team can help bring your unique vision to life through the design and development of logos, websites, sales collateral, newsletters, social media, events and more. Call and get started today!

Sponsored by Vitality Med Spa and Plastic Surgery Center and Salon Greco

HE ANNUAL Best Mother in Suwanee Contest is all about highlighting the superhero moms in our community. The moms who spend countless hours driving their kids to events and activities, packing their favorite lunch each day, helping them with their homework, and creating outfits to fit each day’s theme for spirit week. Most of all, the mothers who love their kiddos to the end of the earth and back. At times, being a mom can be hard, so we want to make sure to give our moms the recognition they deserve.

This year, we received a number of touching stories about the wonderful women in our community. The stories were submitted by sons and daughters, husbands and friends, all praising the dedication, selflessness, and love these mothers have shown.

To say it was difficult to choose a winner is an understatement.

Evette Walter

This year, our Best Mother in Suwanee Contest winner is Evette Walker. We loved the essay her daughter Elysa wrote and we are honored to feature it in this issue. As the winner, Evette received a makeover from Salon Greco, a stunning flower arrangement by Suwanee Towne Florist, as well as generous gifts from Vitality Med Spa and Seaside Oyster Bar.

Dear Suwanee Magazine,

My mom, Evette Walter, is the most amazing woman I know, and I believe that she deserves a day of pampering that she never allows herself. My mother was raised by my Abuelito and Abuelita, being part Panamanian and Chinese from my Abuelita's side, and German and Irish from my Abuelito's side.

Ever since my mom was young, she was always a hard worker, needing to be on her feet, doing something to help people. She began a career as a lifeguard during her early teens. Once she married my dad she decided to start volunteering at different schools for children even before my sister and I were born.

Throughout middle and high school, my mom has always been there to support my sister and I, driving us to matches practically every day no matter the distance. In addition she would help volunteer for our various sports, taking time to cook for our teams and for our family every night. Since my sister entered high school, my mom has continued her altruistic attempts through her volunteer work, becoming a coach for not only the volleyball team at North Gwinnett High School, but for the Air Rifle team as well. She is also a crossing guard for the school, waking up at early hours of the morning to make sure all the students arrive safely to school. Directly after crossing, my mother continues her day of work by teaching kickboxing classes and Pilates classes throughout the day. She always puts an emphasis on the importance of having a healthy mind and to be kind to yourself as you do to others.

Her positivity and love branches out into her other hobbies, as she helps to take care of my Abuelito and support my sister and I with anything and everything we do. She works for a catering company and works for sports games to continue this trend. She constantly finds ways to help support our family in any and every way she can, but her providing doesn't stop her from still being there for the family.

I am now a freshman in college, but I come home almost every weekend when I'm not at a sports match. Even though I come on short notice, upon arriving I am always greeted with a home-cooked meal, freshly cleaned sheets, and the most upbeat attitude matching her contagious smile. I have never left for college on an empty stomach and I am constantly amazed at the selflessness and positivity that my mother brings to her work, her volunteering, and especially to our family.

My mom emphasizes the importance of love and self-care to everyone except herself, putting not only our family, but all the people around her before herself. It is that compassion and generosity that makes me believe she deserves the label of Best Mother in Suwanee, for she is the Best Mother to me.

- Elysa Walter