Marketing Plan

The

Susan Horak Marketing Plan

group

• Print Media • Brochure • Newsletter • Internet • Video • Social Media

More than just a sign in the yard Office: (573) 876-2849 • Mobile: (573) 864-0160 • Email: Susan@susanhorak.com • www.susanhorak.com

Brochures Susan’s in-house graphic designers measure and photograph the interior and exterior of your home to produce a high quality, full color brochure.

Chock full of details, from basic information such as the number of bedrooms & bathrooms, and directions, to more detailed information including ad copy, type of flooring, and square footage. We know the importance of getting information about your home into buyer’s hands and into their inboxes. We always make a downloadable web brochure that is perfect for email or printing.

High Quality, Professional Color Brochures Loaded With Photos, Details and Floorplans

Impression!

Whether plucked from the brochure box, downloaded from our website, or distributed at showings, brochures are just as important as any other first

Directions

Branding Interior Photos

Ad Copy

Front Photo

Address

QR Code Basic Info

Price Floorplan

Interior Photos

Newsletters The Susan Horak Group publishes a quarterly newsletter. This newsletter gets mailed to homes all across Columbia, and a web-based version is circulated all around the web!

This newletter features detailed information about all of Susan’s listings, insightful Real Estate articles, and stunning high-resolution photography.

Print Media The Real Estate Book Susan reserves the first 2 pages of The Real Estate Book for her clients.

With 16,000 copies distributed every month at more than 350 prime locations, the Real Estate Book is the most circulated non-newspaper publication in the Central Missouri area.

Unparalleled Web Presence The National Association of Realtors estimates that over 90% of buyers shop online for a home.

Some people’s idea of tech-savvy marketing is letting an ad languish unseen in some dusty cul-de-sac of the internet. Susan is committed to promoting your home on over 20 major, welladvertised websites and search engines!

• Google • Yahoo • Bing • Trulia • Zillow • Homes.com

• Boonerealty.com • Realestatebook.com • Realtor.com • Facebook • Twitter • and more!

In today’s real estate market, you expect more from a realtor than just a sign in the yard. Sophisticated buyers and sellers want it all - virtual tours, floor plans, a great website and TONS of advertising!

Susan Horak Delivers!

Professional photography and virtual tours!

www.susanhorak.com SusanHorak.com is hands down the most advanced website of any individual real estate agent in Mid-Missouri!

• Fully integrated with google maps on the main page, with custom location markers.

• New featured listing each time the page is loaded.

• Secure client login for easy access to your Seller’s Portal.

• Intuitive page navigation and layout allows users to easily access all of Susan’s content.

• Advanced sort and filter controls let users browse Susan’s listings the way they want.

• Susan’s website is mobile friendly! Find exactly what you’re looking for, whether browsing on an iPad, smartphone, or a desktop computer.

• Indexed with every major search engine, including google, yahoo, and bing.

Video

The Susan Horak Group incorporates text, video, and photography to make short “virtual tour” ads for your home. We post these videos on all the major Real Estate marketing platforms such as Trulia.com, Zillow.com, Homes.com, Realtor.com, as well as the FlexMLS database.

These videos are also hosted on YouTube, Susan’s website, and are incorporated into our blog posts and facebook updates!

Videos about your home

all across the internet!

QR Codes QR

codes (short for quick response) are a type of matrix bar-code.

These handy codes allow potential buyers to quickly access your home’s page on Susan’s website from any mobile device!

For phones running andriod OS, we recommend the “QR droid” app.

For phones running iOS, we recommend the “Scan” app.

Once you have the appropriate application, just point, scan, and sit back as your phone or tablet directs you to your home’s page on www.susanhorak.com!

Social Media When Susan lists your home, her graphics department prepare marketing materials for different social media platforms.

Today’s home buyer is tech savvy and wants to engage with information on their terms, on their platform, and on their time. This means we market your home in more places than ever! Susan maintains an active social media presence through sites like Facebook, Twitter, and Blogger. Your home will have an unparalleled level of exposure as Susan spreads the word about your home all across the web!

• Facebook • Blogger • Twitter • Issuu

• YouTube • Pinterest • Trulia • Zillow

• Google + • Realtor.com • Linkedin • Re/Max mobile

Follow Susan just about everywhere!

Susan Horak

The

www.SusanHorak.com

Group

(573) 876-2849 Mobile: (573) 864-0160 Fax: (573) 447-0155 E-mail: susan@susanhorak.com

33 E Broadway Ste 200, Columbia MO 65203 Susan Horak, GRI, CRS, Circle of Legends RE/MAX Ace Award Winner Molly Horak, ABR, GREEN

MarketingPlan

Each office independently owned and operated.

• Print Media • Brochure • Newsletter • Internet • Video

Susan Horak combines decades of experience with incredible marketing. You’re looking for an agent who knows how to SELL your home...

...you’re looking for Susan Horak!

Office: (573) 876-2849 • Mobile: (573) 864-0160 • Email: Susan@susanhorak.com • www.susanhorak.com