Surface & Panel - Q4 2023

Q4 • 2023

U N I T I N G M AT E R I A L S , T E C H N O L O GY A N D D E S I G N

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Q4 • 2023

CONTENTS

VO L 2 2 • I S S 4

U N I T I N G M AT E R I A L S , T E C H N O L O G Y A N D D E S I G N

FEATURES 14 Best of Class A unique, first-of-its kind operation in Alabama combines higher education with commercial enterprises — and has shown great success with both.

20 Keeping it Real(istic) Decorative papers and membrane pressing create products that replicate natural materials — with several advantages.

26 The 2023 Surface Design Guide

14 DEPARTMENTS 8 From the President

This annual guide serves as a showcase of the design trends and latest products that are shaping the industry.

Patrick Adams looks at uncertainty and uncharted waters

10 From the Editor

58 Hardware Meets Software Today’s commercial hardware market is adopting new technologies to stay ahead of industry trends.

62 Reconciling Diverse Needs in Commercial Spaces It is critical to keep a finger on the pulse of the evolving demands across the industry.

64 Reintroducing Real Hardwood Surfaces and Panels A look at the enduring value of this environmentally responsible choice of materials.

68 @ The Show A look at this fall’s successful High Point Market and the upcoming NBMDA annual convention.

ON THE COVER: Make a statement with Richelieu’s Nature Plus by Cleaf panels, featuring an impressive range of available patterns and textures to create stunning custom interior spaces. Check out this product and so much more in this year’s expanded Surface Design Guide.

62

Jennifer Williams on being cautiously optimistic

12 Happenings Industry news and announcements

52 Sales & Marketing Acting “As If”

54 Human Resources Where did all the workers go?

66 Distribution Matters Today’s growth opportunities

72 Ad Index 74 Three Questions with Gary Borgia, PE, Segment Manager with Simona America Industries

26

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P R E S I D E N T/ P U B L I S H E R

Patrick Adams PH: 714-486-2735

padams@526mediagroup.com

VICE PRESIDENT

Shelly Adams PUBLISHER EMERITUS

Never Miss a Beat.

SUBSCRIBE TO THE SURFACE & PANEL NEWSLETTER FOR NEW STORIES EVERY WEEK

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M A N AG I N G E D I T O R

Jennifer Williams PH: 714-486-2735 jwilliams@526mediagroup.com

David Koenig, DIRECTOR OF EDITORIAL Sara Graves, SENIOR EDITOR G U E S T C O LU M N I S T S

Kevin Gammonley, Amy Gath, David Kahle, Susan Palé CONTRIBUTORS

Jaime Alvarez SALES

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ccasey@526mediagroup.com

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jhaugh@526mediagroup.com

GRAPHIC DESIGN

Dara Fowler D I G I TA L S U P P O R T

Alekxandr Olson aolson@526mediagroup.com Stephen Ornelas sornelas@526mediagroup.com

C I R C U L AT I O N / S U P P O R T PH: 714-486-2735 info@526mediagroup.com 526 MEDIA GROUP 151 Kalmus Drive, Ste. E200 Costa Mesa, CA 92626 PH: 714-486-2735

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Surface & Panel is published quarterly by 526 Media Group, 151 Kalmus Drive, Ste. E200, Costa Mesa, CA 92626, telephone 714-486-2735. © 2023 by 526 Media Group. Patrick Adams, President. All rights reserved. No part of this publication may be reproduced or transmitted in any form, electronic or mechanical without written permission from the publisher. Subscription policy: Individual subscriptions are available, without charge, to manufacturers who engage in panel processing, qualified service providers and suppliers. Publisher reserves the right to reject non-qualified subscribers. One year subscription to non-qualified individuals: U.S. $50, Canada/ Mexico $75, all other countries $100, payable in U.S. funds. Single issues are $15, and must be prepaid. 526 Media Group does not assume and hereby disclaims any liability to any person for any loss or damage caused by errors or omissions in the material contained herein, regardless of whether such errors result from negligence, accident, or any other cause whatsoever. Printed in the U.S.A. Postmaster: Send address changes to Surface & Panel, 526 Media Group, 151 Kalmus Drive, Ste. E200, Costa Mesa, CA 92626. Please direct all subscription questions to: Surface & Panel, 526 Media Group, 151 Kalmus Drive, Ste. E200, Costa Mesa, CA 92626 or email info@526mediagroup.com.

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F R O M

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Uncharted Waters

G

“

et comfortable working without a safety net,” he said. I was in my 20s and the way he said it, I knew it wasn’t a joke, but more of a warning.

Growing up, there wasn’t really a “routine” or things I felt were predictable. Instead, chaos is what felt like normal and predictable. As I’ve moved into my later years, I’ve learned how unhealthy this is and that embracing routine and a predictable life is a blessing.

It seems though that life is becoming less predictable. What was normal is no longer normal. All around us is more noise, more chaos, more change, and yet, it seems like as a result, we’re getting more numb to it all. Maybe this is our own defense mechanism because thinking and processing it all is too stressful and depressing? Or perhaps pointless because who really knows what will happen next? I really struggle with this in my life and what is the right balance? I know putting my head in the sand is not the answer (at least for me), but trying to grab all this data and assemble it like a puzzle that will reveal a picture is equally ridiculous.

They say inflation is bad, so we will raise interest rates so that businesses have a harder time growing, investing and hiring. This will increase unemployment, which will reduce demand for products and services and therefore, force companies to reduce prices. Did everyone hear that correctly? The government’s plan to curb inflation is to put more people out of work so that prices come down due to reduced demand. They say this out loud ... and we say, “OK, great, prices come down.”

The median price of housing has increased to $416,000 — a 26 percent increase since just three years ago. In places like California, it is over $838,000. To afford a $416,000 home, you need a household income of about $150,000 per year to even consider qualifying. Why are home prices still going up? Why is there such a shortage of homes? Have you considered that corporate institutional investors have quietly purchased around 15-20 percent of all residential properties sold in the past five years and that by one forecast, will hold more than 40 percent of all single family rentals on the market by 2030?

I won’t even dive into how much pressure this places on young people wanting to get married, start a family, and pursue their “American Dream.” Or about things like politics, elections, the age of our government representatives, global conflicts, or even our own national patriotism. We are in uncharted waters. While economists attempt to use data to predict where we are going, they have about

�While economists attempt to use data to predict where we are going, they have about as much credibility as weather newsmen predicting next year’s winter forecast.� as much credibility as weather newsmen predicting next year’s winter forecast.

What is the answer? Do we civilized, educated citizens stay quiet and polite and wait for logic and normalcy to return? Is all of this just the daily news carnage report to get ratings and in reality just under the surface, the current is actually calm? What do I tell my kids and how do I raise them to be prepared for their future??? This is the only real question, isn’t it?

While I’m comfortable operating without a safety net and living in a world of “improvise, adapt, overcome,” how do I raise my kids? My daughter is getting to the age where she actually thinks and observes and listens, and now is asking thoughtful questions. Do I simply answer, “Don’t worry, it will all be OK,” or do I stress how important it is to be prepared for everything and always be aware?

I rest peacefully because I know this is not our first time in uncharted waters. Yes, things are a little crazy, but also remember there have been World Wars, depressions and even Civil War. Yes, it’s easy to say, “But this is different,” which is true because everything is different until it becomes the norm.

Instead, I force myself to be a presence of calm, and respect, and optimism in these uncharted waters. They can either been seen as scary, or as an adventure. We can choose to long for the “old days,” or be excited about what we can learn from what’s ahead. I choose to look for the good and to celebrate it when I find it because at the end of the day, who wants to sail the exact same course every day of their life …

I hope you’ve explored some uncharted waters this year with those who mean the most to you. As always, thank you for the privilege of serving you and this great industry.

Patrick Adams, President | 526 Media Group, Inc.

Send your thoughts and messages on this issue and article to Patrick at padams@526mediagroup.com

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Cautiously Optimistic

A

fter attending several trade shows this year, I’ve heard the mumblings about the uncertain economy and issues with higher interest rates and a softening housing market. But what I noticed most clearly is the optimism that pervaded each show; there were many firsttime exhibitors and attendees at both KBIS and AWFS — this year’s two big shows in the United States, which bodes well for the industry as a whole.

Other shows, including LIGNA and interzum in Germany, saw interest expend to even more countries and virtual visitors with online components offered to reach those who could not attend in person. Still others, including NeoCon and the High Point Fall Market, saw visitor and exhibitor levels return to nearpre-pandemic numbers.

And while we cannot completely tune out the news from around the world and focus solely on our specialized markets, we can make the most of opportunities that present themselves and remain what I call “cautiously optimistic” about the year ahead.

As we saw when the world shut down during COVID, people across the globe found solace in their home spaces, but those spaces quickly became more than just a place to live, but also a place to work, study, exercise, and entertain. And more time at

... when times are tough, people look home to help stabilize their lives. home meant more time to notice any flaws or shortcomings of their environment, so many people decided to fix or enhance their homes, leading to the renovation boom of 2020-2021. This boom backs up the idea that when times are tough, people look home to help stabilize their lives.

When remote work became the new norm for many professionals, people sought to create a dedicated and ergonomic home office space that could enhance their productivity and well-being. And outside of the office areas, many people looked to create a separate, more orderly environment conducive to relaxing.

While the pandemic and its shutdowns made people look to improve their home spaces in various ways, these renovators soon found that by making the best use of their now multifunctional homes, they could improve their quality of life and happiness during an uncertain period. I personally tackled some big projects in my house and yard during the pandemic and found comfort and structure in being creative and being able to bring order to at least my small portion of the world.

Through several of the 2023 shows, it became obvious that the industry is full of new and creative solutions to all kinds of issues, and many companies — new and old — are debuting new products and processes all the time. Things that were considered fantasies are now becoming realities.

In this final issue of the year, we have compiled many of these new products in our 2023 Surface Design Guide. This annual guide has become the industry’s go-to resource for specifiers and fabricators across the globe, showcasing the latest design trends and products that are shaping the industry — from the players themselves.

And with a record number of companies and products being featured in this year’s guide, we go into 2024 with cautious optimism that the best is yet to come.

Jennifer Williams, Managing Editor

JENNIFER WILLIAMS | MANAGING EDITOR | SURFACE & PANEL MAGAZINE | JWILLIAMS@526MEDIAGROUP.COM | 714-486-2735

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Q4 • 2023

Happenings Best of KBIS Awards Now Open for 2024 Entries Best of KBIS Awards returns to the 2024 Kitchen and Bath Industry Show with new award categories. Celebrating function and design, the expanded categories also look for key trends in the field, ranging from new-to-market technology to products with lifestyle benefits. Sponsored by Luxe Interiors + Design, the upcoming program salutes pioneers in the kitchen and bath industry.

“The kitchen and bath industry is always changing and growing, and we are pleased to spotlight the immense creativity and diversity among exhibitors with new categories this year,” said Suzie Williford, NKBA EVP & Chief Strategy Officer. “Year after year, we look for the best in the business and can’t wait to see what is in store for the 60th anniversary of KBIS.” The submission portal is open and the deadline to submit is December 1.

Finalists will be announced in early 2024 and winners will be announced at an awards ceremony on KBIS NEXTStage in the South Hall on February 28, 2024, from 4-5 PM PDT. Visit www.kbis.com for more information or to submit an entry. n

Garnica Seeks to Bridge the Opportunity Gap Garnica, a global leader in responsible forestry and sustainable plywood solutions, is on a mission to not only revolutionize the plywood industry but also to create a positive impact on rural communities by driving job creation and socioeconomic development. In fact, five of their manufacturing plants are situated in areas with a population of only 1,600-5,000 providing direct employment to over 900 people.

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Huge Growth Anticipated in Cabinets Market The cabinets market looks to grow by an estimated $2.26 billion by 2027, according to a recent report from market research company Technavio.

Technavio estimates the cabinets market size will grow at a Compound Annual Growth Rate (CAGR) of 5.73 percent between 2022 and 2027, with growth dependent on several factors, including the expanding influence of different retailing channels, the rise in the adoption of outdoor living spaces, and the increase in expenditure on luxury lifestyles among people.

According to the report, increasing global interest in online and offline retail channels is playing an important role in the growth of the global cabinet market. Due to increasing Internet penetration globally, the influence of e-commerce-based shopping and online retailing has grown. Many major players have either launched their new furniture-specialist online stores or are planning to launch their new e-commerce-based outlets.

Moreover, major players operating in the global cabinet market concentrated on marketing their products via a variety of channels, e.g. through apps, in an effort to penetrate other alternatives for retail sales. Thus, the growing influence of different retail channels will be the major market driver during the forecast period.

Visit their website, www.technavio.com for more detailed information on this and other market analysis reports. n

Garnica’s new factory in Uruguay, scheduled to begin operations in 2024, will create an additional 150 jobs for qualified factory and office personnel, along with the indirect employment of construction workers and machine operators.

Their mission to empower rural communities spans far beyond economic and infrastructural development though; they are also deeply involved in supporting social initiatives to better the lives of local residents.

Visit www.garnica.one for more information. n

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Best in Class A unique, first-of-its-kind operation in Alabama combines higher education with commercial enterprises — and has shown great success with both.

BY JENNIFER WILLIAMS PHOTOS BY JOHNATHAN HILLYER, COURTESY OF AUBURN UNIVERSITY AND COOPER CARRY

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T

he Tony and Libba Rane Culinary Science Center, which opened last year, in Auburn, Alabama, offers a world-class hospitality management program that provides students with exceptionally immersive training experiences.

The center is not only home to a world-class hotel & spa, restaurant and now brewpub, but also houses the Auburn University Horst Schulze School of Hospitality management, with well-equipped classrooms and laboratories where students can learn everything from culinary science to hotel and restaurant management to brewing beer and distilling spirits.

This educational facility features varied but cohesive surfaces throughout its public spaces and classrooms that offer both beauty and functionality.

Visitors can enjoy food, beer and an amazing rooftop view at the center, with students learning and gaining invaluable hands-on experience in the upscale restaurant, the New Realm Brewing Company, Hey Day Market and the Walt and Ginger Woltosz Rooftop Terrace, which also grows produce and edible flowers for the center’s culinary laboratories and restaurant.

Or they can relax at the Laurel Hotel & Spa, which is operated through

FAR LEFT: IN THE WINE APPRECIATION AND DISTILLED BEVERAGES LABS, TIERED AMPHITHEATER ROWS OF STAINED VENEER ARE CURVED FACING THE FRONT, AND FEATURE QUARTZ COUNTERTOPS WITH INTEGRATED SUB-SURFACE LED LIGHTING, FOR USE IN EVALUATING COLOR AND CLARITY OF VARIOUS BEVERAGE TYPES. LEFT: THE NEW REALM BREWING COMPANY OPENED THIS FALL, FEATURING AN INDUSTRIAL LOOK WITH WOOD VENEERED PANELING AND A WOODBLOCK BAR TOP.

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Ithaka Hospitality Partners, but staffed by students seeking undergrad or graduate degrees in hospitality management. “[This is] an academic center unlike any in the world,” says Susan Hubbard, dean of Auburn’s College of Human Sciences, which oversees the academic side of the operation. “This was built for our students. Every aspect of this facility has an educational mission, whether it’s the incubator in the [Hey Day] food hall, the laboratories on the first floor or the lodging experience. Our students will walk away from here with real-life experiences on top of their educational experiences.”

Mary Melissa Taddeo, AIA, NCARB, serves as Auburn’s campus architect in the Planning, Design & Construction section of the university’s Facilities Management. She says the materials used throughout the center were deliberately chosen for their multitasking attributes.

“In our Wine Appreciation and Distilled Beverages labs,

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SURFACE & PANEL • Q4 2023

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ABOVE: 1856 FUNCTIONS AS AN UPSCALE TEACHING RESTAURANT THAT ALLOWS

STUDENTS TO HONE THEIR SKILLS BOTH IN THE FRONT- AND BACK-OF-THEHOUSE. THE BAR AREA FEATURES A WINE WALL AND THE FLUTED WOOD PANELING FOUND THROUGHOUT THE CENTER. RIGHT: THE WALT AND GINGER WOLTOSZ ROOFTOP TERRACE OFFERS AMAZING VIEWS OVERLOOKING CAMPUS AND FEATURES A BAR AREA WITH WOOD PANELING AND LARGE, RUSTIC HARDWARE FOR BOTH FORM AND FUNCTION.

“In our Wine Appreciation and Distilled Beverages labs, blackened steel and stained wood veneer for casework and cabinetry were paired with dark porcelain tile that offered a handmade, irregular quality to offer warmth into the space.”

— MARY MELISSA TADDEO, AIA, NCARB ‹ CONTINUED FROM PAGE 15

blackened steel and stained wood veneer for casework and cabinetry were paired with dark porcelain tile that offered a handmade, irregular quality to offer warmth into the space,” she says.

In the classrooms, demonstration areas at the front are flexible, adds Taddeo. “When in demonstration mode, an island and back counter are exposed, but can be covered over with sliding backpainted glass doors, which also function as writeable surfaces and projection surfaces.”

“Tiered amphitheater rows are curved facing the teaching wall at front,” she says. “Each student has a base cabinet with storage for personal belongings, and every pair of students has a spittoon sink to facilitate beverage studies and tasting. The quartz countertop has CONTINUED ON PAGE 18›

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ABOVE: THE 1856 OPEN KITCHEN ALLOWS ROOM FOR THE TEACHING ASPECT

OF THE SPACE WHILE MAINTAINING SLEEK DESIGN ELEMENTS. LEFT: "1856" COMMEMORATES THE YEAR AUBURN UNIVERSITY WAS FOUNDED, AND WAS SELECTED AS THE NAME OF THE CENTER'S MAIN RESTAURANT. BOTTOM LEFT: FLUTED WOOD PANELS ARE UTILIZED THROUGHOUT THE CENTER'S PUBLIC SPACES TO PROVIDE WARMTH AND TEXTURE.

‹ CONTINUED FROM PAGE 16

integrated sub-surface LED lighting, for use in evaluating color and clarity of various beverage types. [And] when these classrooms are not used for the beverage appreciation classes, they have full AV capabilities and can convert to standard lecture spaces.”

Throughout the first-floor public spaces, says Taddeo, fluted wood panels are utilized to provide warmth and texture to the space, including creating a backdrop for the center’s signage, which is integrated into the double-height entry lobby and backlit to emphasize its spoon logo. “The fluted paneling carries throughout the first and second levels,” she says, “drawing the users up and into the academic floors.”

Finishes within the academic portions of the project comply with Auburn’s design & construction standards, says Taddeo, “but also provide an engaging and stimulating learning environment suited to the various teaching needs.” Some examples include the glass marker boards and acoustic wall panels in the EASL (Engaged Active Student Learning) classroom where AV is a major focus.

In the first floor culinary and baking labs, surfaces and materials were selected for cleanability and long-term durability — stainless steel horizontal surfaces and white subway wall tile, along with epoxy floors, and paneled cabinets were a must for these types of high-traffic spaces. Cabinets and storage feature hidden hinges and hardware, adding to the sleek look while providing easy-to-clean surfaces.

In all, the surface materials and hardware chosen throughout this impressive project were thoughtfully placed with the maximum flexibility in usage in mind. The center is poised to educate future hospitality leaders, say university officials. “[The center] has already changed the landscape of Auburn,” says Hubbard, “and has the hospitality industry as a whole taking notice.” S P

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Keeping it Real(istic) Decorative papers and membrane pressing create products that replicate natural materials — with several advantages

BY JENNIFER WILLIAMS

A

dvances in technology have increasingly made it possible to replicate exact designs and materials in easier-to-use paneled products.

From marble and bricks to wood and even fabric, specialty scanners, printers and processes equate to endless possibilities for applications.

“We are seeing a growing interest in textured print to replicate original products,” says Erik Norman, president of swissQprint. “We want to draw awareness and visibility to [this] platform as a way for architects and interior designers to start using nontraditional materials to reproduce certain natural textures and designs for functional spaces. I think it opens up a whole world of opportunities that many of them just quite

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frankly really may not think of.”

Norman says that swissQprint offers capability for multiple layer printing using UV inks with exact color matching. “Our UV-LED printers are effective at producing textured prints due to their advanced printing technology and robust construction, UV-LED curing, versatile ink options, high precision, and customization capabilities. By using swissQprint UV-LED printers, companies can produce three-dimensional effects to precisely mimic original textures with uncanny detail.”

In addition to replicating not only the look but also the feel of natural materials, some advantages of scanning and printing these surfaces include cost, additional properties including UV or water resistance and increased sustainability, say

LEFT: SPECIALIZED MACHINERY FROM SWISSQPRINT MAKES ROOM-ENHANCING PRINTED SHOWER WALLS, KITCHEN BACK SPLASHES AND WALL COVERINGS POSSIBLE.

experts in the field. It also allows for unprecedented customization.

“A lot of what we're doing right now is our customers are actually coming to us with ideas and we'll collaborate on a particular design and ultimately it will end up getting printed,” says Peter Stasiowski, design director for Interprint. “We are not doing a whole lot of what I would call open designs where we're designing something and hoping that someone buys it… right now, pretty much everything we're developing is directly with our customers.”

Printing multiple layers helps with the realism of a product, says Jonathan Wallace, president of Wallace Graphics in Atlanta. “Our core business has been wide-format printing, but in my eyes, it’s the quality of the scanner you use that really makes the difference in creating these materials. A high-quality scanner really gives details like shadows, nooks, crannies and brings realistic depth to the replicated materials.”

Exact techniques vary among companies, says Wallace, but basically, a specialized 3D scanner is used to capture the color and texture of the original product, then those files are digitally

optimized. Next, a substrate material is etched with a CNC machine and textured layers are printed to simulate the original product surfaces. Finally, a high-definition photographic layer is applied to add additional color dimension and accuracy and CNC trimming completes the high-quality simulation.

Using deco paper materials on substrates helps alleviate the weight of stone or wood products, says Wallace. “It really answers a lot of problems — particularly for shipping or sharing samples with customers and even aids in getting the products to market more quickly.”

“Everything seems to be going this way,” he adds. “It has opened up a whole new market for our company. We already had all the other expensive equipment and just needed the specialized scanner and we hired someone who specializes in color.”

Allison Jenesky, design & marketing manager for Toppan, says their KIRI Veneer has proven to be a “revolutionary replacement” for hardwood veneers. “KIRI is created by printing a high-resolution woodgrain on specialized decor paper that can be stained and CONTINUED ON PAGE 22›

SURFACE & PANEL • Q4 2023

21

LEFT: EXAMPLES OF THE MANY 3DL PATTERNS OFFERED BY BIERSON. ‹ CONTINUED FROM PAGE 21

finished like natural veneer,” she says. “[It] captures hardwood veneer's natural textures and performs like wood veneer on furniture, millwork, and cabinets. Using KIRI saves valuable hardwood trees, eliminates waste, and delivers AAA-grade character and color every time.”

A Pressing Matter Membrane pressing 3D Laminate (Thermofoil) is another process used to create realistic products that simulates luxe, matte, leather, wood grain, stone, marble, cement, metal, high gloss finishes, etched patterns, or other solid surfaces. The process involves pressing a membrane onto a substrate and vacuum-forming to contour surfaces, which eliminates the need for edge treatment.

Angela Miterko, national sales manager with Ambtra, an import/export company that specializes in decorative surfacing materials for the commercial building and furniture markets, says adding 3DL options to Ambtra’s product line has added to the variety that customers are demanding. “A big thing I have noticed over the past few CONTINUED ON PAGE 24›

COMPONENT MANUFACTURING

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Perform beyond the average

Printing United Expo, 18 – 20 October 2023 booth C2447

speed – quality – versatility

Interior décor Discover new possibilities to create surface texture and color with unbeatable precision. There is a large format printer to match your ambitions: Versatile. Highly productive.

Or both combined. www.swissqprint.com

High-end UV-LED printers Engineered and manufactured in Switzerland

ABOVE: PESCALI - SPECIALIZED MACHINERY FROM INTERPRINT ALLOWS THE REPLICATION OF PALISANDRO BLUETTE MARBLE ON THIS COMMERCIAL WALL DESIGN. ABOVE RIGHT: WALLACE GRAPHICS OFFERS SIMULATIONS, ALLOWING FOR EASIER-TO-SHARE SAMPLE PRODUCTS WITH REALISTIC TEXTURE AND COLORS.

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years is the quality of the existing foil suppliers has improved so much,” she says, which leads to a better end product that is more realistic and true to the original inspiration.

And while solids are still quite popular, Miterko says she has seen more color options and a return to the Scandanavian linear wood pattern that is benefitted by the foil-wrapped corner process, creating a more seamless, realistic option.

Having the seamless finish creates a huge advantage for materials being produced for certain applications, says David Casebier, vice-president for sales with Bierson Corporation, which manufactures for the design, architectural, hospitality and retail industries. “For places like hospitals, the lack of seams is very desirable,” he says. “Any time you have a seam on a surface, it can trap dirt and germs. It can be cleaned much easier and completely than something that has been edgebanded.”

Another benefit of a 3D laminate is that it creates a stronger surface material that is more forgiving of abuse than say, highpressure laminates, depending on what the product is being used for, adds Casebier.

The process of changing from one finish to another is relatively quick, he says. “We can run a high-gloss laminate and in less than five minutes, then switch it out and run a metallic or another material.”

And while the 3D laminating process does create challenges (“You have to really control temperatures and humidity,” says Casebier), he expects its popularity to only increase as the technologies continue to evolve. For example, Bierson has started making felt acoustic panels using the 3DL Process that are available in a wide range of patterns and colors. “We are seeing 3D laminates replacing other finishes in commercial applications, since they offer much easier upkeep and durability,” he says. “I don’t see that waning anytime soon.” S P

DISTRIBUTED BY

PURA VITA

Natural Wood Panels

Scan the QR code for more information.

Salt International’s Pura Vita is the complete design answer to nature’s greatest renewable resource, NATURAL WOOD. Pura Vita natural wood panels are meticulously manufactured by the best Italian producers to provide a solution and innovation into a ready to use panel that requires no additional finishing. The secret behind this revolutionary product is the way it is processed:

1 2 3 4 5

Three wood species have been chosen to represent the line: Ash, European White Oak, and Walnut. These three species offer options for light, inviting and relaxing spaces as well as warm, elegant, and sophisticated settings.

Each veneer sheet is carefully blended with select cuts of either rift or quartered sliced and half-crown veneer creating a visually appealing appearance without a boring repeating pattern.

The natural wood panel then undergoes a proprietary surface brushing treatment that enhances the annual growth rings giving the wood texture a unique depth that the eyes can see and the hands can feel.

Pura Vita is then finished through a unique process offering stains to meet in demand trends such as warm browns and cool greys or with a natural transparent finish to show the wood as nature intended.

This panel is then completed by adorning an ultra-matte hard anti-scratch lacquer which gives the natural wood an elegantly minimal pop along with a long lifespan. Pura Vita is best suited to interior vertical applications.

questions?

Please contact us at any of our locations.

Sheet Size & Thickness: 49”x110”x19mm | 2-sided Edgeband Size & Thickness: 23mm, 43mm, 65mm x 328’ 43mm, 65mm x 54’ *HPL available

Frassino Chiaro ash

Rovere Verona oak

rovere milano oak

Frassino scuro ASh

Spaccatura quercia oak

noce sbiancato walnut

quercia oak

Rovere Firenze oak

noce naturale walnut

CALIFORNIA

ARIZONA

NEVADA

10330 ELM AVE. FONTANA, CA 92337

4110 W. WASHINGTON ST. SUITE 200 PHOENIX, AZ 85009

5625 ARVILLE ST. SUITE C-D LAS VEGAS, NV 89118

P: 909.357.7730

P: 623.936.2627

P: 702.430.3433

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CHEMETAL

Chemetal introduces Transparency, new designs with a pop of color. Pleasing patterns, classic linear shapes and biophilic curves are central to Chemetal’s newest collection.

Laser cut and powder coated on .062” and .09” aluminum sheets, Transparency is a unique, durable and cost-effective way to divide spaces with a contemporary aesthetic. Custom options abound. www.chemetal.com

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The 2023 Surface Design Guide is an annual showcase of the design trends and latest products that are shaping the industry, both today and moving into the future. Surface & Panel reached out to leading decorative surfacing companies and asked them to share their latest advances in materials, designs and services. The guide also reflects some of the newest products that were showcased at events including KBIS, NeoCon and AWFS, and is intended to inform fabricators and specifiers of the best possible solutions available to them. From personalizing surfaces with every color, finish and even texture imaginable, the Surface Design Guide is the industry’s go-to resource for specifiers and fabricators across the globe.

INTERPRINT

Popular in spa treatments and essential to muscles and nerves as an electrolyte, salt is also easy on the eyes.

The translucent crystalline structures and soft veining of Interprint’s Halite decor convey health and wellness and support the emerging interior trends of softness with its cloud-like depth. Halite’s scale versatility ensures compatibility with a variety of applications — particularly for the subtly soft tactile characteristics of LVT. www.interprint.com

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TOPPAN C KIRI Veneer is a revolutionary replacement for hardwood veneers.

KIRI is created by printing a high-resolution woodgrain on specialized decor paper that can be stained and finished like natural veneer.

KIRI captures hardwood veneer's natural textures and performs like wood veneer on furniture, millwork, and cabinets. Using KIRI saves valuable hardwood trees, eliminates waste, and delivers AAA-grade character and color every time. www.toppan.com

3A COMPOSITES

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The creators of ALUCOBOND present all-new MONARC Wall Panel Solutions for interior applications. These panels are produced with high-quality finishes making them ideal for use in the design of bath & shower enclosures, kitchens, living rooms and other interior spaces.

Premium properties of MONARC ensure an extremely flat, lightweight, waterproof panel that offers easy installation & maintenance, and delivers a striking visual appearance inspired by natural elements. www.3acomposites.com CONTINUED ON PAGE 28›

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EGGER C

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EGGER is your one-stop solution for decorative surfaces, with matching thermally fused laminate (TFL), laminates and edge banding, all from one single manufacturer. All decors are produced with matching surface color, pattern and texture, allowing surfaces to be carried from cabinets to countertops and more. The company will also introduce a new EGGER Decorative Collection in February 2024. www.egger.com

BASF

acForm from BASF is a revolutionary additive to MDF that makes the panel thermoformable.

Now, instead of spending hours on a surface design with a CNC router that leaves a fuzzy, imperfect surface, the design can be embossed in seconds with a heated press. Designs that were once impossible due to the cost of running a router are now within reach, all without sacrificing quality. www.dispersions-resins-products.basf.us/acform

SAPPI

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Koa's curly, wavy pattern is arguably one of the most beautiful woodgrain textures in our catalog. The unique figuring, micro-contrast, and haptic qualities make it stand out with an incredible chatoyancy that gives an almost 3D quality to the surface. The optical reflectance in the woodgrain surface is reminiscent of gemstone and mineral surfaces, making Koa an ideal texture to pair with various décor prints. A subtle micro-ticking is also integral to the surface character that makes up Koa's natural beauty. Koa is an on-trend and evergreen texture for your catalog. The surface of Koa dances with varying viewing angles and lighting schemes, making it unique for consumers looking for a high-end natural look for their cabinets, work surfaces, and other decorative laminate end uses. www.sappirelease.com

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MIRLUX

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MIRLUX Premium Panel expands its super-matte finish line-up with the all new Willow. This lush new color option will bring a warmth to liven up any space and make it feel like home. Through a powerful presence and sleek subtlety, this color is sure to leave an impression that lasts. www.mirluxpanel.com

SYNERGY

Clean, crisp, and luxuriously comfortable. Synergy Thermal Foils new Linen 3DL designs evoke the timeless weave of fine linens. They deliver unmatched elegance to closets, cabinets, and other interior furnishings. Chino (shown) matches Uniboard TFL and HPL, as well as Egger TFL. Contact the STF customer service team to order your samples: info@synergythermofoils.com; 954-420-9553. www.synergythermofoils.com CONTINUED ON PAGE 30›

SCHATTDECOR

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Schattdecor and Fine Decor have united in their first joint product fineFLEX. fineFLEX is the environmentally friendly alternative to 2D lamination for thermoforming, wrapping and postforming. The patented lacquering process creates a unique feel and anti-fingerprint surface.

In addition, fineFLEX Metallic is a single layer metallic effect film available in classic colors like Shell White and Pearl Bronze, as well as collection colors including Sky Blue and Space Black. www.fineflex.pet

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BMK

BMK brings the one-layer décor paper to the next level.

It provides a strong, resistant, and pleasant coating for wood materials and similar surfaces.

It offers durability, protection against wear, and a new soft, warm, tactile experience with an anti-fingerprint effect. www.melamine-paper.com

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TAFISA Much more than a simple addition, eight new Karisma colors are an invitation to explore new design and style horizons. These new shades are the result of meticulous work to capture the richness of nature. Brazilian acacia embodies the warmth and vitality of tropical woods, while the spalted maple evokes classic elegance tinged with modernity. www.tafisa.ca/en/our-colours

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VIZÜSOLUTION

Located roughly an hour outside of Montréal, Quebec, VIZÜSOLUTION continues to produce custom-made Slatwall panels, with over 500,000 produced the past 10 years and counting. Manufactured on VIZÜ’s specialized equipment, designed by their team of qualified mechanics, these custom-made panels are designed to your specifications for a professional design that is both functional and aesthetic. www.vizusolution.com

FUNDER BY GENESIS Offered in six trend-forward designs, Funder’s Cabrera Elmé Collection provides rich contrasting tones and textures that offer architects and designers a myriad of design options. The sophisticated, deep embossed texture gives these designs an exceptional level of natural wood realism and style for residential, commercial and hospitality environments. www.funderamerica.com

▲ ARCLIN Arcylnc is a highly versatile and easy-to-press overlay that protects decorative surfaces against UV, scratches, and moisture. It provides extremely high performance at a fraction of the cost of traditional decorative products. Designed for interior and exterior applications throughout the home, garden, and commercial buildings. Arcylnc will add beauty and performance to any wood and non-wood surface. www.arclin.com

▲ SSI NORTH AMERICA Mysterious captures the feeling of looking up at the midnight sky. A stunning mixture of dark blue colors in a super matte finish. It’s robust enough to use as an accent or completely set the mood. Reimagine how a lobby, wine bar, or lounge can transform with this bold and deep color. Mysterious sm’s super matte finish has the look and feel of a high quality painted finish, but with superior performance. It is easy to clean, and doesn’t chip. It is highly durable and has long term UV color stability. www.ssinorthamerica.com CONTINUED ON PAGE 32›

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FORMICA C ▲

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Formica Corporation announces the launch of seven new Everform Solid Surface designs, featuring a thoughtfully curated color mix that captures the essence of nature and embraces the resurgence of vibrant color. This durable and non-porous surface is both functional and fabulous, and ideal for a range of applications across commercial and residential settings. www.formica.com

PANOLAM

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With sustainability in mind, Nevamar’s Walk in the Woods was created with an awareness to select woodgrains that are neither exotic nor endangered, and indigenous to North America. As a refined and modern collection of woodgrains and solids, the intent is not to promote or influence the use of endangered timber species. www.panolam.com

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OLON C Olon Industries introduces APEX the new O²S surface technology being applied to all VelourTouch Specialty Panels to improve product performance. Additional benefits include extra scratch resistance, extremely low matte surface and excellent anti-fingerprint technology.

Olon offers a complete solution for all your building needs including panels, door components (five-piece, slab and thermofoil), accessory moulding components and DecoLINK formable laminates. www.olon.com CONTINUED ON PAGE 34›

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ROOMS FULL OF JOY.

IT’S ALL IN HETTICH

See what we’re all about. www.hettich.com

We always look at spaces from the perspective of those who live in them. This lets us develop individually tailored solutions that give real pleasure. People love spaces that are an expression of themselves, spaces in which they feel at ease and at home. This is exactly what our latest ideas and innovations make possible.

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DACKOR C DACKOR Feelz City 2D PET Laminates feature a high-end, super matte surface finish with anti-fingerprint & soft touch haptics, thermal healing of microscratches while being easy to clean.

These super durable topcoats provide scratch resistance for everyday wear and tear. Ideal for residential and commercial applications in which flat lamination, profile wrapping, and five-piece doors are specifiable. www.dackor.com/specs

▲ ULTRAPAN Ultrapan Modern Finishes, a U.S.-based laminator of durable PET and acrylic panels, introduces five new deep emboss designs, each available in two distinctive textures: Willow and Quiet. These new front-of-trend designs are a lightweight alternative to granite, stone and other countertop materials for the RV and manufactured housing industry.

But each of the designs – wood, leather, stone, concrete and grain – is also perfect for healthcare, closets, cabinet and other applications. Order samples at 754-702-2632 or up@glosspanels.com. www.ultrapan.net

KRONOSPAN Meet Harmony Lakeland Walnut, Kronospan’s North American exclusive collection. Lakeland Walnut captures the soft cathedrals and intricate graining of a classic black American walnut. The union between texture, design and character creates exquisite multi-dimensionality that can only be found using a fine balance of sheen and authentic feel in Harmony. www.Kronospan.com CONTINUED ON PAGE 36›

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3D Press Lamination

ADHERE

RELENTLESSLY Flat Lamination

Profile Lamination

Epoxy Lamination

Daubond PUR is Lamination At Daubert, our belief in lasting bonds begins with our commitment to your success.

Whether that means developing a custom formulation that'll keep your product together, or traveling cross-country to learn about your challenges in depth, you are our only focus. We've thrived since 1935, not because we're the biggest adhesives company (we're not), but because we make your success the focus of everything we do, and the results speak for themselves.

4700 S. Central Avenue • Chicago, IL 60638 1-833-822-8141 Visit our website at daubertchemical.com. Our email is dauchem@daubert.com

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Makes a Perfect Match with LEVEL Shaker. Simplify your production with our ready-made, high quality five-piece TFL doors, which are ideal for new construction, remodeling, home organization and commercial properties. Elevate your design with high-end finishes in an exact match to your frameless cabinetry and casework. www.northerncontours.com

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ATI DECORATIVE LAMINATES

ATI adds six new textures to its metal laminate offering, to combine with the 19 Artful Metals. www.atilaminates.com/ati-products/artful-metals-collection

▲ IFS COATINGS IFS PureClad is an innovative powder coat for heat sensitive substrates like wood and MDF. Delivering incredible water resistance and excellent flexibility, scratch, chip and mar resistance, the new PureClad primers also deliver an improved sustainability footprint. www.Ifscoatings.com/pureclad

DVUV UV cured powder coatings offer design flexibility and finish durability; all with zero VOCs. Powder coated wood components from start to finish in only 20 minutes, no sanding or edgebanding required. For use on work surfaces, kiosks, desks, shelving, cabinets, store fixtures and displays, healthcare components, office & educational furniture and more. Request a sample today. www.dvuv.com

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▲ ARAUCO ARAUCO Prism TFL lets you design with intention with an extensive line of thermally fused laminate décors featuring authentic textures and realistic woodgrains, along with rich solids and neutrals. This exciting portfolio meets design, performance, budget, and sustainability challenges with one single solution. Our collection offers a large portfolio for commercial and residential applications, and complementary products from prominent manufacturers. www.prismTFL.com CONTINUED ON PAGE 38›

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BOYUT PLASTIC

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Boyut strives for success in achieving optimum visual and textural harmony between edgebanding and the board. The difference between board and edgeband can be almost indistinguishable.

With a wide product range in color, pattern, structure and varying gloss levels, Boyut offers options that are perfectly compatible with leading decor printing companies. www.boyutplastik.com.tr

UNIBOARD

Embrace innovation with Uniboard’s Eclipse thermal lacquered TFL decorative panels, a revolutionary antifingerprint technology that ensures a flawless, scratchresistant surface. Discover the epitome of resilience, surpassing industry standards and setting a new benchmark for excellence. www.uniboard.com

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PREMIER EUROCASE C Premier Eurocase specializes in manufacturing custom components in gloss and matte acrylics, FENIX laminate and textured melamine.

Products are utilized in kitchens, closets, retail, hospitality, medical and more. A new natural veneer texture in rift cut oak in natural and nutmeg, telluride oak in espresso and beige and natural walnut is on point for today’s trends. www.premiereurocase.com CONTINUED ON PAGE 40›

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Short-Cycle Laminating Lines for furniture, laminate flooring & HPL Lines production Short-Cycle Laminating for furniture, laminate flooring & HPL production

Complete turn-key lines I Upgrade of existing lines I Combined HPL & TFL production lines Complete turn-key lines I Upgrade of existing lines I Combined HPL & TFL production lines For over 50 years, Dieffenbacher Zaisenhausen stands for the highest quality and innovation in the industry. Our product range includes a wide range of machines and production lines for various applications in the panel industry with a focus on shortFor over 50 years, Dieffenbacher Zaisenhausen stands for the highest quality and innovation in the industry. Our product range cycle laminating lines. Our production lines are not only particularly efficient, but also extremely flexible and can be adapted to includes a wide range of machines and production lines for various applications in the panel industry with a focus on shortthe specific requirements of our customers. We also offer rebuilds of existing plants from various manufacturers. At cycle laminating lines. Our production lines are not only particularly efficient, but also extremely flexible and can be adapted to Dieffenbacher, quality and customer satisfaction are our top priorities. We value working closely with our customers to the specific requirements of our customers. We also offer rebuilds of existing plants from various manufacturers. At understand their specific requirements and find the best possible solution.

Dieffenbacher, quality and customer satisfaction are our top priorities. We value working closely with our customers to understand their specific requirements and find the best possible solution.

Contact us today to learn more about how we can help you improve your production sales@dieffenbacher-zaisenhausen.de / +49 7258 609 16 Contact us today to learn more about how we can help you improve your production www.dieffenbacher-zaisenhausen.de S U R F A C E & P A N E L • Q 4 2 0 2 3 39 sales@dieffenbacher-zaisenhausen.de / +49 7258 609 16

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WILSONART HPL

American Fresh designs from Wilsonart HPL offer luxury countertops at a common-sense price point. From muted marble with low-contrast veining to warm concrete with industrial textures, eight new designs offer the look and performance of high-end stones, without the maintenance or cost. The designs are elevated by low sheens and detailed finishes that emphasize the look and feel of natural stone. www.wilsonart.com/hpl-new-arrivals

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TIMBER PRODUCTS C Timber Products FalconPly hardwood plywood is made using real wood veneers with a variety of core options.

Each piece of hardwood veneer is carefully graded and sorted by hand to ensure a consistent grain pattern on every panel. Timber Products customers have access to well over 200 species worldwide, both domestics and exotics, all responsibly sourced. FalconPly is also available as FSC certified. www.timberproducts.com

▲ MUNKSJÖ

AMERICAN LAMINATES

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American Laminates is a California family owned and operated company since 1988. We offer premium only quality with 50+ colors in stock. Available as panels, edge-banded shelving, line bored or grooved. They service the West Coast, USA. Visit the website and see color selection and cross reference guide. www.americanlaminates.com

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Color is a daily source of inspiration to boost innovation to create novelties, to renew interior and exterior environment made of laminate materials. This year, Munksjö expresses the upcoming interior decoration aspirations and needs through two main color orientations: SLOW & ACTION, always listening to and capturing the essence of contemporary movements. “SLOW & ACTION is a tool for HPL, TFL and wood panel producers to inspire them in designing trendy laminate surface materials reflecting our future life,” says Sébastien Alainé, Head of Marketing & Communication at Munksjö. www.munksjo.com CONTINUED ON PAGE 42›

With a ShopBot CNC, you can increase production throughput while minimizing material handling. For example, you can drill shelf pin holes, cut rabbets and dados, and profile-cut the completed panel. The operator only needs to handle the full sheet once to load the machine, and then remove the perfectly cut parts that are ready for assembly.

Panel Process Like a Pro Without the Pro Price Tag

Thanks to the affordability of ShopBot’s professional grade CNC tools, the technology of manufacturing cabinet boxes, doors, drawer fronts, shelves, and even countertops, is now well within the reach of smaller shops, not just large cabinet manufacturing facilities.

See our full line of tools at ShopBotTools.com. Then give us a call at 888-680-4466. We’ll find the tool that works best for your needs.

SHOPBOT TOOLS ARE ENGINEERED, MANUFACTURED, AND SUPPORTED IN THE USA SURFACE & PANEL • Q4 2023

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ALVIC

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Zenit Metal Plus, new from Alvic USA rich metallics find new sophistication in the silkysoft Zenit supermatt finish. Featuring real metal in the décor, Metal Plus colors feature a muted transparency effect to create alluring industrial and avantgarde atmospheres.

Panels, slab doors, and edgebanding are available. Ideal for furniture, cabinetry, and paneling in commercial designs and elevated residential spaces www.alvicusa.com

IMPRESS DÉCOR

Imagine yourself in your ideal home: what does it look like? The team of global designers at Impress Décor are always seeking out the freshest ideas to create unique decors that bring that authentic touch of “you” to any space. They challenged themselves to reinvent a Mid-century traditional veneer to fit the modern, more flexible styling needs of the market. Noce Rosolina acts as a chameleon decor, able to morph and blend between trend stories to act as a staple in your interior palette. www.impress.biz

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FENIX

To commemorate the brand’s 10th anniversary, FENIX Innovative Materials is now available in six new colors inspired by natural and manmade sights from around the world. Designed in Italy and available in North America exclusively through Formica Corporation, the extremely matte and soft-to-the-touch surface has fast become a staple material in design portfolios. www.fenixforinteriors-na.com/en-us

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ARBORITE

Arborite Pure laminate with unique fingerprintresistant technology ensures smears, smudges, and streaks are almost never seen. Easy to clean, pure anti-fingerprint surfaces appear flawless and pristine. Soft to the touch, this velvety super matte finish is as durable as it is beautiful. Available in six colors: white, silver, grey, charcoal, black and a refined burnished black oak. www.arborite.com

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ROSEBURG C Duramine Thermally Fused Laminate by Roseburg delivers value and durability in a variety of commercial and residential applications.

Duramine offers a selection of rich wood grains and solid colors for furniture, cabinetry, closets, casework, and fixtures. www.roseburg.com CONTINUED ON PAGE 44›

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OMNOVA

OMNOVA’s latest INSIGHTS lookbook is visual translation of emerging trends, connecting them to newly created 3D Laminate designs from OMNOVA. The company’s color and design print library and TFL match partnership programs are positioned to meet demanding aesthetic design and durability needs across kitchen, bath, retail, and RV markets.

Featured designs include surf(x) 3D Laminate woodgrain Tacoma Latte and Matte Luxe 3D Laminate color Linen. www.omnova.com/sp-insights-2023

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KML DESIGNER FINISHES KML's new TFL designs feature an extensive collection of modern woodgrains, textile-inspired patterns, and a refreshed solid-color collection that is on-trend and timeless. Authentic scale, tone and woodgrain movement influenced the development of KML's new TFL offering that will complement flooring and countertop trends. Wood tones range from light blonde to cerused oaks to warm, sophisticated darker tones modernized with hints of brown. www.kmldesignerfinishes.com

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GENESIS

Explore a new face in residential cabinet doors. At Genesis Products, we offer an expansive cabinet door product line with Thermofoil, Slab and new five-piece shaker door profiles to complement your style and elevate your space. With the industry’s largest selection of decorative laminates, including paintable and stainable papers, we can bring any aesthetic to life in a door profile to meet your cabinet and closet program needs. This is Progress. Ingrained. www.genesisproductsinc.com

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RENOLIT C

RENOLIT D1AMOND is a PET laminate for processing on onedimensional surfaces. The product is used in furniture, kitchen and caravan industries. Whether High Gloss or Premier Matt variation, RENOLIT D1AMOND is aesthetic, highly functional and extremely resistant to external influences — just like a diamond. www.renolit.com/en/company/market-units/ interior-surfaces/renolit-d1amond

▲ AMBTRA C Introducing AMSOFT by AMBTRA, a super-matte 3D thermofoil with soft touch and anti-fingerprint technology in an array of complementary colors. www.ambtra.com CONTINUED ON PAGE 46›

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PANEL PROCESSING

Our new Thermally Fused Laminate Matte Texture is a flat, reduced sheen appearance for a more natural look.

Matte provides a warm, smooth finish that is versatile and timeless. The Matte Texture complements our The Crater Lake Collection and Signature Collection of Thermally Fused Laminates to provide a unique, tactile experience for closets, cabinets and store fixtures. www.panel.com

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RIKEN C Riken’s 3D Laminates are suitable for residential cabinet components and doors, as well as for various commercial finishes such as office furniture, store fixtures, medical equipment, RV interiors, and other building materials. The new matching 3DL with Uniboard Moment Collection offers 20 woodgrains and solid Supermatte colors.

Clean and modern, yet warm and soft color pallet with texture will enhance the total interior appearance. www.riken-usa.com

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LAMINAM C Laminam provides surfaces in three sizes and four thicknesses with over 120 color options, catering to various applications. This allows for a unified look across different surfaces and spaces with the flexibility to combine diverse textured effects and colors to achieve a cohesive aesthetic. Laminam’s easy-tofabricate offerings are extremely durable with a high resistance to abrasions, stains, heat, and UV rays, making them the ideal choice for interior and exterior areas and outdoor spaces. www.laminam.com

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TAGHLEEF INDUSTRIES Passionate SynDECOR by Taghleef Industries is a PVC-free decorative laminate designed for flat lamination, profile wrapping, and miter-folding for residential and commercial applications including ceilings, flooring, cabinets, shelving, wall paneling, RTA furniture, and many more. In addition to aesthetics, factors such as indoor air quality, mold, mildew, cleanability, and sustainability are important considerations in choosing surfaces solutions. SynDECOR enables manufacturers to achieve ideal design and performance objectives. www.ti-films.com

▲ UNILIN Passionate about wood, focused on service.

UNILIN is a pioneer in design and circularity, helping build a more sustainable future with unique recovered wood substrates. UNILIN's diverse range of products include innovative, high quality European designed woodgrain TFL panels, matching HPL, and color through MDF. Experience excellent product design — to the core. www.unilinpanels.com

REHAU REHAU announces the addition of RAUVISIO noir in color offering five new stunning shades: Sierra Social, Gimlet Haze, Platinum Sands, Taupe Farewell and Decoy Dusk. Forged in Italy with the finest materials and offered in North America as surfaces and fabricated panels, the newly expanded collection lays a foundation that elevates wood elements, ceramic backsplashes and marble countertops. www.na.rehau.com/noir CONTINUED ON PAGE 48›

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THE 2023

SURFACE

DESIGN

GUIDE ‹ CONTINUED FROM PAGE 47

SURTECO SURTECO North America’s comprehensive portfolio consist of the most stylish designs for all decorative surface needs. Our services range from design development, engraving and décor printing. We take a vison and bring to life. Among its new designs are modern woodgrains Nocello and Mount Nebo, as well as the mesmerizing marble Van Gogh. www.surteco.com/northamerica

RICHELIEU

▲

Richelieu has long been a go-to source for original decorative laminates and panels that add texture, elegance, and excitement to any interior space. Make a statement with our Nature Plus by Cleaf panels. The impressive range of available patterns and textures makes these panels an ideal choice for creating stunning custom interior spaces. www.richelieu.com CONTINUED ON PAGE 50›

The SMART Path to Cabinet Making Features in Demand 8 Position ISO Automatic Tool Changing System 750W FANUC Servo Drive Motors 12HP HSD Spindle 5k-24k RPM IPM Rapid Speeds Up To 2,500 6 Zone Vacuum Table 12” Z-Clearance 14” Z Travel

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THE 2023

SURFACE

DESIGN

GUIDE

▲

‹ CONTINUED FROM PAGE 48

MELAMINETEX

Dedicated to manufacturing Thermally Fused Laminates (TFL) with a wide variety of colors, textures, and designs in MDF and Particleboard substrates, Melaminetex is agile and customer focused, characterized by the company’s responsiveness and quality products. Melaminetex operates two facilities: in Houston, Texas since 2018, and most recently in Phoenix, Arizona, since 2022. www.melaminetex.com

▲

SIMONA C

SIMONA Polygrain is a weatherproof polymer HDPE sheet perfect for outdoor furniture and cabinetry.

Polygrain is easy to fabricate using standard woodworking materials and sets the bar high for its combination of long-term performance, and durability.

SIMONA Polygrain won’t delaminate, rot or splinter, and it is offered in four unique woodgrain colors that assure a long-lasting appearance and functionality. www.simonapolygrain.com

▲

SPECIALTY LAMINATES Lifestyle TFL is a stunning embodiment of creativity, versatility, and durability in thermally fused laminate. This exceptional collection introduces three captivating textures, ten exquisite woodgrain colors, and six elegant solid colors, providing an extensive palette of options for your design endeavors. Make a statement with the Lifestyle TFL Collection — where form meets function, and beauty meets durability. www.specialtylaminates.com

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Acting “As If”

BY JAMES OLSEN

S

ales is a transfer of emotion, not information.

Of course, there is a transfer of information, but the crucial part of any sales transaction is how we make our customer feel. Salespeople can say brilliant things and still not get the order because they sound terrible saying them. Master Sellers sometimes say things that taken out of context can sound stupid or crazy but in the moment of the sales call they say them with such confidence that their customer believes them and feels right about making the purchase.

Confidence is key. I tell my students all the time, “Your customer doesn’t know the difference between you and the best salesperson on your team unless you let them know.”

This is not to say that we lie; we don’t say, “I am the number one salesperson at my company,” but we act and speak with the confidence of the Master Seller. This is called acting “As If” we are killing it even when we are on a cold streak or just starting in our career.

Is there a delicate balance between confidence and arrogance? Yes, but most sellers are so concerned with sounding arrogant that they bend over backwards to not sound

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so and sound timid and uncertain, transferring this emotion to their customer. It is difficult, if not impossible to give our money, time, and attention to someone who sounds “as if” they don’t believe in what they are promoting.

Prospecting Looking for new business is arguably the most challenging thing we do as salespeople. How we deal with the objections we get when trying to get someone who doesn’t know us to take us into their rotation of suppliers is daunting.

“I’m happy with my current suppliers,” “I buy direct,” “Your company burned me in the past” are some of the many objections we face when prospecting.

Most sellers are not ready to overcome these objections.

They are not prepared and so they “wing” their responses off the top of their head and sound like it. The Master Seller, on the other hand, is ready. They know what they are going to say and thus can concentrate on how they sound — confident — and transfer this feeling to their potential customers. Does the Master Seller convert every new customer they try to sell? No, but their percentage of conversion is much higher.

“You’re Too High” This is easily the most common objection we get in sales. Most sellers sound defeated by this objection.

“When we get beat, get curious” is what I tell my students. We don’t sound defeated or aggressive, but curious. Ask questions. Often customers are talking about a product that is only vaguely similar to what we are promoting. The tally, quality, shipment might not be of the same value. In up markets customers could be giving us a price they heard three weeks ago.

Most sellers’ next move is to say, “Well is there anything else you are buying?” This question is fine but if, after thorough questioning we realize that our customer has made a better purchase, we ask (with confidence), “If I could get you a couple of trucks with a similar tally and the same price, would you buy a couple from me?” You will be surprised how often they say yes.

Confidence is key. I tell my students all the time, “Your customer doesn’t know the difference between you and the best salesperson on your team unless you let them know.”

Closing Most sellers don’t ask for the order. Shocking but true.

The majority of sellers present products and wait for the customer to decide.

Quotron: “I’ve got a truck of 2x4 14s I can get into you for $550/MBF.” Then silently wait for the customer to decide.

Or even worse: Quotron: “I’ve got a truck of 2x4 14s I can get into you for $550/MBF, Whaddya think of that price?”

Master Sellers, on the other hand, have convinced themselves before they make the call that what they are offering is a good/great deal and is ready to promote their deal and ask for the order, again, with confidence.

Master Seller: “Susan, I’ve got a great deal on three trucks of 2x4 16s. The market is moving, they are out of a mill you love, and they get into you at $570/MBF, which is a great price in this market. Do you want to put on all three?”

Sales is a transfer of emotion. Be confident

We pay attention to details just like you.

Entrust us with your unfinished edges. Search, sample and order edgeband online at the REHAU Marketplace. www.rehau-marketplace.com

and sell more. S P

JAMES OLSEN is principal of Reality Sales Training, Portland, Oregon. Call him at (503) 544-3572 or email james@ realitysalestraining.com.

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Where Did All the Workers Go?

BY C L AU D IA ST. J O H N

R

ecently I was sharing a cab with a client on my way to speak at a conference. He turned to me and said that he was interested to hear what I had to say about the state of the U.S. labor market. When I asked him what specifically he was hoping to hear in my talk, he said, “Well, I’m hoping you’re going to tell us where the workers went and when they’re going to come back. When are they going to get off the sofa and back to work? We’re dying out here and people just don’t seem to want to work anymore.”

If only I had a dollar for every time someone asked me this exact same question: where all the workers went and when they were going to come back. The truth: Everyone IS back to work. They’ve been back to work for a long time. The problem is, there just aren’t as many of them as there used to be. And when I explain this to people like my client, they seem surprised. And that, in turn, surprises me because these labor trends have been on the horizon for a long time. I think business owners have been ignoring the reality that there aren’t enough workers for all the jobs that are out there. In

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fact, as of August 1, there were almost 4 million more jobs than there were workers available to fill them. And what’s worse is that we don’t anticipate this changing anytime soon.

In fact, this has become my personal and professional mission it seems — to travel the country speaking to business leaders, making them aware of what they should already know: there simply aren’t enough workers to satisfy all of the promises companies have made to their customers, let alone to support their growth projections.

And here’s why:

Eight Million Missing Workers Since the COVID 19 pandemic, we have lost approximately eight million workers from the workplace. There are a number of places those workers went: • According to Fed chairman Jerome Powell, close to 500,000 workers died from COVID. • The Brookings Institute reports that 1.6 million full-time workers have left the workforce due to long COVID.

•G oldman Sachs reports that 2.5 million older workers retired earlier than anticipated and are not returning to the workforce.

•A ccording to the Society for Human Resources Management (SHRM), there are nearly 2 million fewer women in the labor force due to childcare and familial needs, and • J P Morgan Chase reports that there are 1 million fewer legal immigrant and non-native born workers than before COVID. These 8 million workers represent approximately 5% of the overall workforce, a sizeable and noticeable number to be sure.

K94 Poppy

An Aging Workforce Let’s face it, just like you and me, the United States is getting older.

According to recent U.S. Census Bureau data, the nation’s median age is pushing 40 years old, and we’re aging faster than at any other time in our history. On average, 10,000 baby boomers turn 65 each and every day and by 2031, the number of people age 65 and over will number an estimated 75 million, almost double what it was just 15 years ago. As these workers age and retire, the number of Generation Z and following Alpha workers are not sizeable enough to replace exiting baby boomers.

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Lower Birth Rate The current U.S. birth rate is among the lowest it has ever been historically and is projected to continue to decrease over the rest of the century. We’re simply not giving birth to enough future workers to replace the workers that currently are working and will retire. Unlike their older counterparts, Millennials are putting off marriage and childbirth until later in life and are having fewer children than at any time in our history.

Decreased Immigration & Refugee Resettlement So if we’re not giving birth to enough future workers, the strategy used historically and by other industrialized nations facing a similar aging workforce and low birthrate is to increase immigration.

However, the U.S. has done the opposite. Between the years of 2013 and 2018, the annual net immigration stood at just under 1 million workers per year. Since COVID, immigration has largely dried up, with only 241,000 workers joining the workforce in 2021.

Powder Coated Wood

Efficient Process. High Performance Finishes.

Employment Projections According to the U.S. Bureau of Labor Statistics, from 2021 to 2031, the U.S. economy is projected to add 8.3 million jobs. But we’re already 8 million workers short. And this shortage is anticipated to persist for the foreseeable future. And because of this, the unemployment rate is stuck below 4.2 percent what economists say is full employment.

CONTINUED ON PAGE 56 ›

Only 20 Minutes Supplying finished components for the contract furniture, hospitality, retail, healthcare and other industries.

Scan for a Sample

SURFACE & PANEL • Q4 2023

55

On average, 10,000 baby boomers turn 65 each and every day and by 2031, the number of people age 65 and over will number an estimated 75 million...

Question FOR HR Q. Can I restrict employees from using their smartphones while working? Or when in the workplace?

‹ CONTINUED FROM PAGE 55

See what I mean? It’s kind of scary. It’s definitely something business leaders should be staying up at night thinking about.

Or at least having some conversations with their best and brightest internal and external advisors discussing. Yet, I don’t see this happening. I get the sense that business owners are mistakenly believing that there is a pool of workers waiting on the sidelines for something magical to happen to convince them to rejoin the workforce. But they don’t exist. Everyone is working. This is just the new normal.

If this comes as a surprise to you, you’re not alone. And it’s not too late. What’s required is simply a mindset shift.

And most business leaders that we work with have all of the tools to get ahead of the game: they are investing in retention and employee engagement initiatives, they are looking for technology and outsourced/offshore labor alternatives, they are upskilling their existing workers and they are investing in soft-skill training for their managers and supervisors who are the front-line defense for employee turnover and attrition.

The good news is that most of these initiatives cost little to no money to implement and to do well. And all of our clients are well-prepared for the task at hand, and of course we’re here to help them along the way. All it takes is a mindset shift. All it takes is dedication and commitment to do one and only one thing: to value employees for the valuable asset that they are. S P

A. Yes, you can restrict most cell phone or smartphone

access/usage even though the reason behind doing so may vary from situation to situation. This restriction can only be during work times so employees will usually need to be able to access and use their phones during breaks.

Employees’ phones and their usage can cause several issues. They can keep employees from properly and efficiently completing their job duties. They can distract others in the same space through the conversation or alert tones. If used for streaming music or videos, they can disrupt the environment as well as slow down internet speed. They can bring safety concerns by being a distraction or by their physical presence in some work areas.

If employees do not need their phones for work purposes, you can establish clear policy that they must be kept out of sight, perhaps locked in a drawer, locker, or vehicle except when used during an approved break period. If there is an emergency situation (i.e., the employee is waiting for a call from a doctor), then allow them to have it on a limited basis with approval.

If employees use their phones for work, you can limit the usage to business purposes and prohibit distractions during work time. This can also apply to remote employees.

Whatever restrictions you want to impose, be sure to have a clear written policy and apply it consistently to all employees.

CLAUDIA ST. JOHN, SPHR, SHRM-SCP, is president of Affinity HR Group. Reach her at (877) 660-6400 or contact@ affinityhrgroup.com.

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DYNAPRO

Made in Austria Back by Popular Demand The slide that defined a category is back.

Designed and assembled in Austria, Dynapro 2D undermount slides set the standard for superior running performance, silent operation, and effortless motion.

Its internal, synchronized rack and pinion system and multiple front-locking device options make it the smoothest and most versatile slide on the market.

Give your cabinetry the best with Dynapro.

www.grassusa.com SURFACE & PANEL • Q4 2023

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Hardware Meets Software TODAY’S COMMERCIAL HARDWARE MARKET IS ADOPTING NEW TECHNOLOGIES TO STAY AHEAD OF INDUSTRY TRENDS

T

BY JENNIFER WILLIAMS

he commercial hardware industry is constantly evolving to meet the changing needs and expectations of customers, as well as the challenges and opportunities posed by new technologies and industry trends.

Some of today’s biggest trends in the commercial hardware industry have less to do with the actual products and more to do with the technologies that can help develop and create them — and get them where they need to be. Technology, including the growing use of digital twins, is modernizing the industry. Digital twins are digital replicas of physical items that allow manufacturers to simulate, predict, and optimize product performance in real time. Manufacturers can then test different scenarios, identify potential issues, and improve quality and efficiency in the virtual arena prior to starting the expensive production process.

Artificial Intelligence (AI) is also a growing part of the industry, with AI and machine learning helping manufacturers automate tasks, enhance decision making, and increase productivity.

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For example, AI can help optimize inventory management, forecast demand and coordinate supply chains. AI and machine learning can also help manufacturers create personalized and customized hardware solutions for customers based on their specific preferences and needs.

Speaking of technology and personalization, smart hardware is a growing segment of the commercial hardware market.

Hardware that can communicate with other devices and systems via the Internet of Things (IoT) can provide various benefits for customers, including improved security, convenience, comfort, and energy efficiency. For example, smart locks can allow customers to remotely control access to their premises using their smartphones or biometrics. Smart windows can automatically adjust their opacity and temperature based on the weather and user preferences. Smart furniture can adapt to different functions and configurations using specialized hardware based on user needs.

OPPOSITE PAGE: VS TAL® LARDER TALL CABINET PULL-OUT FROM VAUTH-SAGEL TOP LEFT: DISCOVER THE NEWEST COLOR IN BLUM’S LEGRABOX LINEUP: SILK WHITE CENTER: DESIGNS OF DISTINCTION BY BROWN WOOD, INC.

DRIPEDGE PROFILE. AVAILABLE IN FOUR WIDTHS AND THREE FINISHES, FITTING MOST AT-HOME WASTE CAN PULL-OUTS BOTTOM LEFT: KEEP BELONGINGS SAFE AND STOWED AWAY WITH A UTILITY PURSE HOOKBY DOUG MOCKETT & COMPANY

As in many industries across the world, there is an increasing focus on sustainability and environmental responsibility in the hardware industry. Customers are becoming more aware and concerned about the environmental impact of their choices and are demanding more eco-friendly products and practices from manufacturers. Manufacturers are responding by using more recycled materials, reducing waste and emissions and adopting green certifications and standards. For example, some manufacturers are using recycled aluminum or steel for their hardware products while others are also using renewable energy sources or carbon offsets to power their operations.

On the design side of things, anything goes! Finishes and styles of cabinet knobs and pulls can be sleek or ornate, in polished chrome, matte black or satin gold — the choices are limitless. As for clean styles with seamless cabinets and no visible hardware, the emphasis on functionality is key — with soft-close doors and drawers becoming expected and innovative hinges and braces taking on a quiet but pivotal role.

Today’s commercial hardware industry is more varied than ever before. With new technologies to help drive and meet expectations and trends, the manufacturers who can adapt quickly will be able to gain a competitive edge in the market.

Accuride The Accuride 118RC Medium-Duty Linear Track System is your go-to movement solution for sliding entries up to 800 pounds. This system uses innovative and durable cassettes within an aluminum track to deliver effortless linear movement. The 118RC is also extra-versatile by design, allowing you to mount sideways, flatly, or underhung with no negative effect on performance. www.accuride.com

Blum Discover the newest color in Blum’s LEGRABOX lineup: silk white.

With its sleek, modern appearance and proven performance, it’s the perfect choice for those seeking elegance and durability in their projects. Seamlessly complementing any space, LEGRABOX features high load capacities and soft-close BLUMOTION technology. www.blum.com CONTINUED ON PAGE 60 ›

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LEFT: THE BRAILA BY FEDERAL BRACE WAS DESIGNED TO BE THE ANSWER FOR ALL FLOATING COUNTERTOP NEEDS BELOW: THE ACCURIDE 118RC MEDIUM-DUTY LINEAR TRACK SYSTEM IS YOUR GO-TO MOVEMENT SOLUTION FOR SLIDING ENTRIES UP TO 800 POUNDS BOTTOM: GRASS AMERICA'S ZBOX COMBINES THE DURABILITY AND QUICK ASSEMBLY OF ZARGEN METAL DRAWER SIDES WITH THE RELIABILITY AND STRENGTH OF BALL BEARING SLIDES

‹ CONTINUED FROM PAGE 59

Designs of Distinction by Brown Wood, Inc. Designer DripEdge won the KBB Product Award in the functional hardware category at this year’s KBIS trade show. The DripEdge profile is available in four widths and three finishes, fitting most at-home waste can pull-outs. The slight overhang allows for easy cleanup of spills and messes. Perhaps most importantly, DripEdge is made in the USA from anodized aluminum, meaning it won’t chip, peel, rust, or corrode. Satin brass, flat black, and brushed aluminum finishes are unscathed from harsh cleaning solutions and will retain their bright metallic finish for years to come. www.brownwoodinc.com/dod

Doug Mockett & Company Keep belongings safe and stowed away with a utility purse hook.

Modeled after industrial silhouettes, this minimalist purse hook is both versatile and functional in its form. Its modern design makes it easy to incorporate into bars, counters, closets, mudrooms, or anywhere that can function as a storage space. www.mockett.com

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Federal Brace

FGV

The Braila was designed to be the answer for all floating countertop needs, while also having the additional benefit of being ADA approved for commercial or residential use. Once installed, it boasts an astounding 375-pound carry capacity. This bracket features the option to create a shelving unit by adding a piece of wood to the smaller leg of the bracket to allow the option to have built in shelving in your vanity. www.federalbrace.com

OMNIA-L from FGV makes cabinet door installation quick and simple with the AnyClick system. Reversible mounting plates and the hinge can be clipped in from the front, back, or straight down from the top, eliminating guesswork and making installation a snap. OMNIA-L is available in self-close or with SlowMotion. Find out why OMNIA-L is “the best option in the market.” www.fgvamerica.com/omnia-l

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Grass America Grass America's ZBox combines the durability and quick assembly of Zargen metal drawer sides with the reliability and strength of ball bearing slides. Taking a traditional five panel drawer box down to three, ZBox can be assembled in less than two minutes. It’s the perfect solution for commercial and residential cabinetry. www.grassusa.com

Richelieu This beautiful puzzle-shaped knob is the fruit of an intensive creative process resulting in ingenious design, aesthetic elegance, and functionality. Whether you are looking to accentuate a piece of furniture or display your individual style, this masterpiece will elevate your design project and add distinction to your decor. www.richelieu.com/QR/c/1228600

Salice F70, the heavy-duty, concealed, undermount drawer slide, comes with a 154pound dynamic load rating and an impressive 170-pound static load rating. F70 boasts a full-extension, perfectly synchronized movement, a fluid dampening device and an integrated handle-less opening mechanism in the Push version.

Suitable for every drawer in the house and any commercial application, thanks to the optional synchronizer kit (sold separately), this slide has been developed to ensure that wider drawers can be opened with minimum effort. www.salice.com

Sugatsune Pocketing cabinet doors are trending and Sugatsune’s redesigned ALT system is the perfect solution. Easy to install and brilliantly designed for maximum storage space, this version provides better stability and can manage up to 94-1/2” doors.

This new ALT-ST features a five-level sag adjustment and soft closing dampers for a quiet, luxurious closing performance. www.sugatsune.com

Vauth-Sagel The new VS SUB Larder and VS Larder Flex modules from Vauth-Sagel, in combination with the proven VS TAL Larder tall cabinet pull-out, form a modular system for more individuality and customized solutions in tall and base cabinets.

The result: more overview, convenience, flexibility and order with style in the kitchen and utility room. www.vauth-sagel.com S P TOP RIGHT: BEAUTIFUL PUZZLE-SHAPED KNOB FROM RICHELIEU RIGHT CENTER: F70, THE HEAVY-DUTY, CONCEALED, UNDERMOUNT DRAWER SLIDE FROM SALICE BOTTOM RIGHT: POCKETING CABINET DOORS ARE TRENDING AND SUGATSUNE’S REDESIGNED ALT SYSTEM IS THE PERFECT SOLUTION BELOW: OMNIA-L FROM FGV MAKES CABINET DOOR INSTALLATION QUICK AND SIMPLE

Reconciling Diverse Needs in Commercial Spaces

L

BY A M Y GATH

ife is full of continuously dueling needs and it’s only natural that the environments where we spend our time also face conflicting demands. Particularly in commercial spaces that see high traffic every day, the design requirements to support the range of activities and people can often feel at odds with one another.

As professionals in the surfacing space, this is a thrilling challenge. In the unique commercial environments to which we cater, how can we best meet all the distinct and disparate needs? In addition to continuously listening to feedback and monitoring trends and technology advancements, it is critical we keep a finger on the pulse of a multitude of industries and the evolving demands each faces.

Playfulness & Durability in Education Educational settings can bring out the inner child in interior designers, challenging them to create spaces that spark a sense of play and creativity while also providing areas of focus, especially in areas for older students. Plus, education spaces require intense durability to stand up to the wear and tear that comes from countless hours of use and daily cleaning and sanitizing.

By introducing surfaces like compact or fiberglass-cored

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PHOTOS COURTESY OF FORMICA

wall protection and pairing them with larger-than-life designs, whether through bright colors, whimsical surface patterns or custom designs that help education institutions inspire school spirit and show that playfulness can coexist with resiliency.

Comfort & Cleanliness in Healthcare Perhaps no setting is quite as demanding as healthcare, both in form and function. To maintain the pristine cleanliness required for these settings, some designers may feel restricted by the type of materials they can use to prevent microbial buildup and optimize cleanability.

However, healthcare settings find people — both patients and their loved ones — at their most vulnerable. An overly sterile environment doesn’t provide the comfort and warmth that the humanity of these moments calls for. As surface providers, we can be more thoughtful about the array of options we provide for these environments and ensure we add warmth to highly cleanable surfaces, whether through comforting colors or soothing patterns like designs that mimic the look of familiar fabrics.

Inspiration & Concentration in Office Spaces At a time when many managers and executives are hoping to see their teams in the office more often, a piece of the return-to-office puzzle is making sure workspaces are enticing to employees. This means

not just the right equipment but also the right environment for inspiring people’s best work.

For some, the right environment means a place to focus without any distractions. For others, it may mean a place that sparks their creativity or feels friendly and inviting. Providing surfaces that fit these range of needs for designers and managers requires a diligent eye on the ever-changing pressures and desires for these spaces and designs that can both inspire and encourage concentration.

While conflicting needs across commercial spaces can be difficult, each presents an exciting opportunity for our industry to do what we do best — meeting unique challenges and providing optimal surfacing solutions for our customers and end users. S P

AMY GATH serves as the Formica Corporation’s Vice President of Marketing

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Reintroducing Real Hardwood Surfaces and Panels-Hardwoods: ENDURING VALUE AND AN ENVIRONMENTALLY RESPONSIBLE CHOICE

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H

BY KEITH CHRISTMAN

ardwood surfaces arguably have set the standard for beauty and utility in built settings since people started building!

Real hardwoods have been used for elegant floors, wall panels, elaborate moldings, cabinets and furniture for hundreds of years and hardwood beauty has withstood the test of time.

One compelling reason is that they’ve always provided a strong return on investment and value. In fact, beautiful and unique hardwood products top the National Association of Realtors Remodeling Impact Report return — with a 147 percent return on investment for hardwood floor refinishing and 118 percent for new wood floors.

Other flooring materials and faux wood options are nowhere to be found in the top listings for return on investment. Their role is a temporary substitute until the real thing can be acquired.

This study also highlights another benefit of real hardwoods — they can be refinished and made beautiful again enabling reuse for years to come.

Refinishing floors, cabinets, and furniture reduces the amount of materials that are thrown away when styles change or a few years of wear take a toll. This ability to refinish real hardwood products including hardwood plywood panels and veneers provides an important benefit to building and furniture owners.

Waste from products that cannot be refinished or refurbished has become an issue legislators and policymakers are addressing with more vigor. Many states are looking to mandate policies known as consumers right-to-repair products.

Kiplinger Magazine reported on this legislative trend in July with Minnesota, New York, Colorado and California having passed or currently considering legislation. Much of this legislation applies to electronics at this point, but architects, designers and builders are thinking more about the ability to recycle and refinish building products to reduce waste, increase value and protect the environment.

On that note, the U.S. Environmental Protection Agency recently asked for comments on how the U.S. government can increase the use of building products that reduce climate change.

Forest products like hardwood plywood, veneer and engineered wood floors meet this challenge from the start. Trees store carbon throughout their growing lives, but the climate benefits don’t stop there.

Carbon is further sequestered when the trees are utilized to manufacture finished goods. In fact, wood products are 50 percent carbon by weight, continuing to store carbon for the life of the product.

Demand for American-grown products composed of wood promotes healthy forests, reduce wildfires, protects water resources, and supports wildlife diversity, while also producing safe and sustainable products that create economic and employment opportunities for rural, underserved communities.

It’s a multiple win.

When there is a steady demand for wood products, forest sector operations ensure that forests will remain as productive forests in the future, creating a long-term tool to address climate change.

These benefits are recognized by the Federal Government.

According to the U.S. Forest Service, "While trees grow in the forest, they store carbon dioxide from the atmosphere in their trunks, branches, stems, leaves, roots and soil.

“So, when trees are sustainably harvested, wood continues to store carbon in the thousands of products we use every day, from paper products to lumber to energy generation. Trees then regrow, repeating the cycle… When people use wood-based products in place of fossil fuel-intensive products — like steel, concrete, or plastic — there is a permanent benefit to our atmospheric home.”

The U.S. contains 8 percent of the world's forests, and there are more trees than there were 100 years ago. According to the United Nation’s Food and Agriculture Organization, “Forest growth nationally has exceeded harvest since the 1940s. By 1997, forest growth exceeded harvest by 42 percent, and the volume of forest growth was 380 percent greater than it had been in 1920.”

It is estimated that total forest carbon storage in the U.S., including that stored in finished goods, is 58.7 billion tons. According to EPA data, each year forests and harvested forest products capture between 600 and 700 million tons of greenhouse gas

(GHG) equivalents, offsetting roughly 12 percent of U.S. annual GHG emissions.

Wood products make up 47 percent of all industrial materials in the U.S. but consume only 4 percent of the total energy to manufacture those materials. In contrast, manufacturing materials from aluminum, glass, plastic, cement, or brick can require as much as 126 times more energy than making them from wood.

All of this stacks up to strong environmental performance for decorative real wood products. For example, A recent Life Cycle Assessment and Environmental Product Declarations for wood flooring clearly demonstrate the climate benefits of wood products compared to alternatives. These studies and those for competing materials show that by using engineered wood flooring instead of alternatives like vinyl plank faux wood floors, builders and architects can reduce total global warming potential across the full life cycle by 82 percent.

And that’s something we all can get behind. S P

KEITH CHRISTMAN is president of the Decorative Hardwoods Association, formerly known as Hardwood Plywood and Veneer Association. He is a new contributor for Surface & Panel and welcomes your thoughts and questions at kchristman@ decorativehardwoods.org. Visit the DHA at www.decorativehardwoods.org

SURFACE & PANEL • Q4 2023

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Growth Opportunities

BY KEVIN GAMMONLEY

W

hat have been the biggest challenges and opportunities facing the wholesale distributor community in the last six months?

Members of the North American Building Material Distribution Association (NBMDA) are well informed on this question having received the comprehensive NBMDA Sales Trend Report in October that NBMDA distributes to its members.

The report is based on surveying distributors and is compiled by the Cleveland Research Company – an independent research firm providing market insights and business solutions to firms in the building material market.

One of the key findings reflected in this report is the trend of increased supply in the market leading to stronger price competition and margin compression for distributors. Another highlight is the continued strength of the commercial sector. A third is the opening of opportunities with major manufacturers to represent their line in new territories.

This report provides regional distributors with insights and observations being faced by distributors from across the Unites States and Canada. These insights are invaluable to distributors faced with daily decisions to navigate their businesses through a competitive landscape with rapidly changing dynamics and challenges.

Research and industry data is powerful but equally important is for executives to extract themselves from their business and connect with their peers, competitors and trading partners to gather first-hand insights, ideas and stories regarding what others are seeing in their markets. This is exactly what the upcoming NBMDA Annual Convention brings to the distributor community. The popular event will be held November 14-16 in Colorado Springs and will unite the movers and shakers of the distribution channel.

In addition to connecting with their peers to share best practices and solutions to their challenges, distributors

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attend the NBMDA Convention for the educational program specifically designed for a distributor audience. This year’s program will address such topics as marketing to a more diverse customer base, artificial intelligence case within distributorships, economic trends and forecasting for the construction & industrial markets as well as a session on the science of persuasion.

The leading manufacturers and importers of interior building products designed for the woodworking and kitchen & bath markets will also be on-hand at this event to deepen their partnership with their current distributors and connect with potential new distributors for their product lines. In addition to growing their distributor sales, these suppliers will attend their event to learn more about the challenges facing their distributors allowing them to tailor their services to be a stronger partner that offers solutions beyond the product.

If distributors are to be competitive, they need to continually innovate. Innovative distributors are constantly assessing the marketplace for trends that they can capitalize upon.

Likewise, such distributors need to perfect their data analytics allowing them to make timely and aggressive decisions. Finally, distributors need to grow their network of industry connections as there is someone out there that has the solution or insight that can change their business. S P

KEVIN GAMMONLEY has served as the Executive Vice President of the North American Building Material Distribution Association (NBMDA) for more than 30 years.

WHITE

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An affordable, sleek, modern surface, MIRLUX Premium Panel is available in super matte finishes and high gloss in twelve on-trend colors.

MIRLUX is sustainable, easy-to-clean, durable, scratch-resistant, and manufactured in the United States with short lead times.

Order panels, edgebanding, and doors through a distributor near you.

We will be attending: NBMDA - 11/13-11/17 and KBIS (2024) - 2/28-2/29

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S U R F A C E & P A NRUBY E L • RED** Q4 2023

67

2023 High Point Furniture Fall Market THE ELABORATE SHOW DID NOT DISAPPOINT IN ITS SECOND OF TWO EVENTS THIS YEAR

T

STAFF REPORTS

he High Point Furniture Market drew crowds of buyers, exhibitors and visitors to its 2023 Fall event October 14-18 in North Carolina, with organizers saying the show has essentially returned to pre-pandemic attendance and exhibitor levels.

More than 75,000 interior designers, architects, and home furnishings buyers were once again wowed by the sheer size and grandeur of the market, which featured events, tours, socials, dining and entertainment and networking across more than 11 million square feet of showroom space—and of course, a wide variety of designs and products.

Noticeable trends included natural wood elements, varied

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textures, rattan, fur, neutral colors and black & white, along with a return to glamour with lots of metallics in fixtures and wallcoverings. Attendees noted that the industry has responded to a more relaxed, organic lifestyle, showing lots of comfortable furniture and accessories throughout the five-day show.

Local news outlets reported that the semi-annual event brings in more than $6 billion of revenue for the state—more than any other event statewide. The Fall show featured 2,000 exhibitors.

And following the Fall Market’s success, organizers say it’s never too early to plan for their spring show, to be held April 13-17 in downtown High Point. S P Visit www.highpointmarket.org for more information

Much more than a simple addition, our 8 new Karisma colours are an invitation to explore new design and style horizons.

These new colours are available in decorative panels (TFL), High Pressure Laminates (HPL) and mouldings. Visit our website for more information: tafisa.ca

SURFACE & PANEL • Q4 2023

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2023 NAFCD + NBMDA Annual Convention

T

STAFF REPORTS

he North American Association of Floor Covering Distributors (NAFCD) and the North American Building Materials Distribution Association (NBMDA) will bring together the leaders of the flooring and interior building material distribution community for the 2023 NAFCD + NBMDA Annual Convention.

This event will be held November 14-16 at The Broadmoor Resort Hotel in Colorado Springs.

Organizers say it is the optimal opportunity to invest in business success, with access to top distributors, suppliers and service providers at the convention. Attendees will have the chance to establish new relationships, to enhance business strategies with insights from industry experts and to learn about how others are adjusting to the "new normal" of today's world.

The 2023 annual convention offers a chance to explore opportunities to build professional relationships through its targeted programming and curated exhibitors.

Specialized sessions, workshops and seminars will be held over the three-day event, with more than 200 exhibitors filling the exhibit hall. Speakers at this year’s event include author Kelly McDonald, who will talk about how to grow your business; Proton. ai chief operating Officer Andrew Creamer, who will discuss using

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artificial intelligence (AI) to your advantage; Connor Lokar with ITR Economics, who will share today’s economic trends in construction and consumer markets; ITR Economics CEO Brian Beaulieu, who will look at the trends that define the economy and inform us about the future through 2025; and 60-Second Marketer Jamie Turner, who will examine the science of persuasion and “how to get what you want without being a jerk.” S P Visit www.distributorconvention.org for more information

M A S T E R S :M AT ER I A L S

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ULT R A PA N PET AND ACRYLIC PANEL S Ultrapan is a U.S. manufacturer of superior, customizable Ultra-HighGloss and Ultra-Matte laminated panels. Our radiant finishes are perfectly suited for the contemporary lifestyle that embodies clean yet stylish looks for kitchens, furniture, displays, and myriad other residential, commercial and institutional applications.

Ultrapan PET and acrylic laminates feature highly durable decorative surfaces with excellent resistance to stains, scratches and harmful UV rays. These eco-friendly products are also easy to clean and maintain.

U LT R A PAN PANEL S M ADE Y OUR WAY • The Ultrapan collection features more than 60 surface options including solid and woodgrain designs; pearlescent and metallic finishes; and deep emboss textures.

• Our wide selection of in-stock panel options includes cores made from particleboard, standard MDF, lite MDF, fire-retardant MDF, moisture-resistant NAF MDF, exteriorgrade MDF, and hardwood plywood. We offer panels from ¼" to 1½" thick in 4x8 or 4x10 sizes.

• Matching edge-banding, including 15/16" and 1-3/4" widths, are available in stock for most of our designs. Custom widths can be produced by special order in gloss or super matte.

• Anti-fingerprint (AFP) coatings are standard on all Ultra-Matte surfaces.

• Our expanded metallics collection is available on 4x10 as well as 4x8 panels.

• Our quick-ship program features the same color laminated on both sides of ¾" 4x8 MDF panels.

• We inventory a variety of substrate types and sizes to support our ready-for-production program.

• Special orders don’t upset us.

Contact us to discuss your requirements.

Check out our website—ultrapan.net—to learn how Ultrapan modern finishes can add a superior elegance to your home, office or storefront.

Contact us about our Distributor Network at up@glosspanels.com

(754)702-2632 • ultrapan.net u •l tultrapan.net r a p a n . n e t (754)702-2632 Acrylic and PET panels made in the USA to your Ave., Coral Springs, FLspecifications.

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A D V E R T I S E R S

PAGE

PAGE

3A Composites 800.626.3365 www.3acompositesusa.com

15

37

AMBTRA 919.460.1212 www.ambtra.com

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PAGE

Giardina Group USA 877.631.1003 www.giardinausa.com

17

Richelieu 800.619.5446 www.richelieu.com

57

Grass 336.996.4041 www.grassusa.com

55

Riken 248.513.3511 www.riken.usa.com

American Laminates 209.869.2536 www.americanlaminates.com

33

Hettich 800.777.1772 www.hettich.com

19

Salice 800.222.9652 www.saliceamerica.com

63

American Renolit 973.706.6912 www.renolit.com

9

KCD Software 508.760.1140 www.kcdsoftware.com

41

Shopbot 888.680.4466 www.shopbottools.com

11

Arclin 678.999.2100 www.arclin.com

49

Laguna Tools 800.234.1976 www.lagunatools.com

51

Simona America Industries 866.501.2992 www.simona.america.com

24

BASF 800.526.1072 www.basf.com

45

MJB 800.766.9516 www.mjbwood.com

2

Sugatsune 800.562.5267 www.sugatsune.com

13

Blum 800.438.6788 www.blum.com

67

MIRLUX Premium Panel 541.228.9757 www.mirluxpanel.com

23

swissQprint 224.802.2770 www.swissqprint.com

29

Dackor 407.654.5013 www.dackor.com

22

Naply 800.759.6606 www.naply.com

69

Tafisa 888.882.3472 www.tafisa.ca

35

Daubert Chemical Company, Inc. 866.368.3983 www.daubertchemical.com

7

Olon 800.387.2319 www.olon.com

73

Thermwood 800.533.69001 www.thermwood.com

39

Dieffenbacher +49 7262 65.0 www.dieffenbacher.com

21

Panel Processing 800.433.7142 www.panel.com

5

Timber Products Co. 800.547.9520 www.timberproducts.com

55

DVUV 216.741.5511 www.dvuv.com

25

Peterman Lumber 800.244.1696 www.petermanlumber.com

71

Ultrapan 754.702.2632 www.ultrapan.net

76

Formica 800.367.6422 www.formica.com

72

Pinnacle 412.262.3950 www.pinnaclesystems.com

73

Vortex 800.355.7708 www.vortextool.com

75

Genesis Products 877.266.8292 www.genesisproductsinc.com

53

Rehau 800.247.9445 www.rehau.com/us.en

72

Youngdale 888.446.4363 www.youngdale.com

3

USA

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High-quality: Made from fully stress-relieved structured steel, the Model 43 boasts topof-the-line features such as Siemens drives, THK rails, and three-dimensional volumetric position compensation.

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SURFACE & PANEL • Q4 2023

73

WITH

Gary Borgia, PE

SEGMENT MANAGER WITH SIMONA AMERICA INDUSTRIES

that remains. staining and varnishing is not an option for this material, but that is the reason we offer so many assorted color options; to expand your design.

Prior to finalizing your fabrication process, one needs to understand expansion and contraction of the material. Choosing the right thickness of the material can affect the overall aesthetics of your

Q. The surface & panel industry has greatly evolved over the

past 20 years, with new techniques and materials coming out all the time. Can you tell me more about your newest, popular products and how the creation process is different from other materials you make?

finished product. It is also important to use a trusted fabricator that follows the manufacturer’s guidelines and allows for creativity in the fabrication process. It is key to having a solid finished product that will last an exceptionally long time. We encourage anyone who has an interest in using PE for outdoor cabinetry and furniture projects to reach out to our experts at SIMONA AMERICA Industries, so that we

Certainly, our most notable achievement is our Polygrain sheet.

may help guide you throughout the process.

This material provides a sophisticated wood-like grain and texture, offering a more durable and colorfast alternative to Q. As an expert in HDPE outdoor cabinetry, what are some of the emerging trends or opportunities you foresee in the industry wood. SIMONA is now stocking five standard designer colors. over the next decade?

Additional products in our portfolio cater to industries where primary and contrasting colors hold significant importance, such as playgrounds or outdoor signage. Polygrain has proven to be the first choice for outdoor cabinet manufacturers because it provides sought-after weatherable characteristics while capturing the elegant, high-end look of wood.

Q. What advantages do these new materials have over using other panel products in the same applications? Are there any disadvantages?

I think we can begin to see a huge growth with commercial markets such as hospitals, hotels and businesses that utilize HDPE like SIMONA Polygrain for outdoor cabinetry and furniture making. For years these markets have relied on wood which has been a much more difficult maintenance process and often times results in awful weather-related damage to their pieces. Now, having learned more about PE material and its longevity, these markets are starting to be more creative with how they design outdoor spaces. Even in places like sports stadiums, there is a growing interest, especially when they discover that they can

The top advantages are the longevity aspects of the product and

route their team’s logos into our material, and it provides a solid color

how easy it is to fabricate with simple woodworking tools. You can

look. It’s really an exciting future for where this industry is headed, and I

choose your desired color that will not peel or degrade over time.

look forward to seeing where this product goes! s p

Fabrication is similar to routing wood, providing an easy transition for woodworkers interested in working with PE. You would choose your favorite stainless-steel fasteners to assemble and complete the project. Cabinets and furniture made from High Density Polyethylene sheet will have a long lifespan and require minimal maintenance.

The disadvantages could be that the color you choose is the color 74

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Gary Borgia is the PE Segment Manager for SIMONA AMERICA Industries, one of the world's largest manufacturers of HDPE sheet for Outdoor Furniture and Cabinetry, located in Archbald, Pennsylvania. With more than 40 years of experience in the industry, Gary brings valuable knowledge and expertise to the ever-growing presence of performance plastics in the Outdoor Kitchen and Furniture space.

THE FUTURE OF VENEERS

KORA™ TFL All the beauty you expect from wood veneer with fewer finishing steps and a lower environmental impact.

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Offers the durability of laminate TFL without the fading and chipping characteristics of wood.

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No barriers to structure and layout options – choose any species or cut with complementary interior TFL options.

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Eliminates veneer layup. Plus, only light surface-prep is required for staining and no primer is needed for paint.

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REQUEST YOUR SAMPLES TODAY fundersales@genesisproductsinc.com 336.751.3501

This high-yield product replaces the use of harvested solid wood trees.

This is Progress. Ingrained. ©2023 Genesis Products, Inc. All rights reserved.

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