Surface & Panel - Q4 2020

Q4 • 2020

& U N I T I N G M AT E R I A L S , T E C H N O L O GY A N D D E S I G N

STAYING IN THE GAME DRIVEN BY INNOVATION ALL EYES ON SOLID SURFACING SURFACE DESIGN GUIDE 2020

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T H E P R E S I D E N T

I Wish

F R O M

PATRICK S. ADAMS, PRESIDENT | 526 MEDIA GROUP PADAMS@526MEDIAGROUP.COM

BY PATRICK ADAMS

I

’m not a dreamer. Growing up in a stark reality didn’t seem to leave time for dreaming. As I grew older, I was relentless in my pursuit of goals, and it served me well. But today seems different.

At times it feels as though we are at war. With each other, with ourselves, and with an enemy who doesn’t seem to have a name. We look past the gifts in our lives and focus instead on what we imagine divides us and each time, we get more angry… more resentful. This weighs heavy on me because it is not something I can control and I fear that it will steal the innocence from my children and begin building their own stark reality.

For the first time in my life, this finds me wishing. Wishing for things that used to be, that aren’t and possibly never will be. Wishing…

I wish every person would look upon another and realize that we all have 99% in common with each other in the things that truly matter in life. We were all innocent children once. We all have scars of battle that have shaped us, sometimes in good ways and sometimes, bad. We have all loved, and lost, and we all hope for better.

Many would have you think we are all so different, but in my travels across the world I can tell you we are largely the same.

I wish every person went through the same ritual I do every day— waking up in the morning and giving thanks for another day that I am alive and get to serve those I care about. Going to bed at night and giving thanks that I received another day and learned a few things that hopefully, will allow me to do better tomorrow should I be so lucky. It keeps you humble and reminds you what is important.

I wish I could create the perfect life for my family. Shelter them from the bad, while still somehow downloading into them the hard lessons I’ve learned that have built a life of gratitude and peace.

Give them experiences that reveal the countless amazing gifts and beauty of this life we’ve been given. And someday learn that I was the type of parent that served them well.

I wish everyone would slow down and realize that their life is fuller, happier and more productive as a result. There’s a saying in the tactical world, “Slow is smooth, smooth is fast,” that also applies to life. Move slow enough to actually see the world and those around you, but fast enough to see more of it. Don’t leave things unsaid and those things that you have always dreamed of doing undone.

I wish I could find the words to truly express how much I cherish my wife and children and get them to fully understand what is in my heart. That everyone can remember that first time they saw their spouse and how they felt. The first time they held hands. Their first date and the first time they kissed. The first time they set their eyes

“I wish every person would look upon another and realize that we all have 99% in common with each other in the things that truly matter in life.”

on their children and how it instantly changed them forever and hold on to that feeling every minute. I wish folks would spend more time thinking of these things.

I wish everyone realized that it is not the things that make a life, but the deeds. A few good friends that you’re lucky enough to share a few good times with that you’ll never forget. The daily reminder of the deeds of those who have come before us, and who serve and sacrifice now so that we can have the freedoms that are so easy to take for granted.

So, in these times that seem intent on trying to divide us, make us fear the unknown and steal the things that are most important, I ask simply this—I wish for each of you to take just one afternoon, think about what you wish for and move slowly. Gather those who mean the most to you, give them a hug and tell them you love them.

Share an old story about how vividly you remember the first date with the love of your life. Go outside, fly the flag, grill something, and look up at the sky with the memory of those who built all of this for us.

For those who can’t join you, pick up the phone and share just one sentence with them that lets them know they matter. When you go to bed that evening, reflect on all that is good in your life, give thanks and sleep with the peace knowing you had a good day.

I am grateful that my team, this industry and each of you have been a wish come true for me—an amazing group of hard-working people for me to serve. Take care of yourselves, your family and your team this summer and spend more time acting on your wishes.

Patrick Adams, President | 526 Media Group, Inc.

Send your thoughts and messages on this issue and article to Patrick at padams@526mediagroup.com SURFACE & PANEL • Q4 2020

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N U M B E R

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PRESIDENT

Patrick Adams PH: 714-486-2735

padams@526mediagroup.com

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From the President

6

Woodworking Software for CNCs in 2021 and Beyond At the heart of advancements in the woodworking industry is the symbiotic balance of CNC machining technology and manufacturing software.

PUBLISHER

John Aufderhaar PH: 920-206-1766 john@bedfordfallsmedia.com

CONTENT

Stephanie Ornelas Editorial Director PH: 714-486-2735

sornelas@526mediagroup.com

ADVERTISING

Nick Kosan Director of Sales PH: 714-485-2735 nkosan@526mediagroup.com

Daniel Davidson Sales & Marketing Specialist PH: 920-261-1947 ddavidson@526mediagroup.com

GRAPHIC DESIGN

Karen Leno kmldesigninc@gmail.com

Mitch Tanis mtanis@526mediagroup.com

C I R C U L AT I O N / S U B S C R I P T I O N S

Jody Bays PH: 714-486-2735 info@526mediagroup.com

NEWS info@526mediagroup.com

526 MEDIA GROUP 151 Kalmus Drive, Ste. E200 Costa Mesa, CA 92626 PH: 714-486-2735 B E D F O R D F A L L S C O M M U N I C AT I O N S 302 N. 3rd Street, Watertown, WI 53094 PH: 920-261-1945

12 Print In Demand Experts weigh in with their predictions for the future of digital printers and scanners, and share observations on specific trends that are impacting the industry.

16 Theft by Design Toppan is among decorative paper companies getting serious about combatting piracy.

20 What’s in Your Office?

The right hardware makes all the difference when it comes to convenience and overall function.

24 I’m FINE! (And Other COVID Lies) When talking with your employees, it’s important to let them know that they may be experiencing unpredictable ups and downs as the global health pandemic lingers on in its insidious way.

2 8 Have Outside Salespeople Become Obsolete?

For the last couple of decades, there has been a trend to enhance the role of the inside salesperson to complement and, in some cases, supplant that of the outside salesperson.

32 From the Publisher 3 4 Staying in the Game The year continues to bring uncertainty and event organizers are doing their best to try and keep professionals connected.

3 6 Driven by Innovation Surface & Panel sat down with Heiko Sieling, COO of manufacturer Eastern Millwork, Jersey City, N.J. 4 4 All Eyes on Solid Surfacing Surfaces that are seamless and nonporous but don’t compromise the overall design are more in demand than ever before.

4 6 A Focus on Finishing Stiles’ latest webinar on finishing spotlights innovation.

4 8 Surface Design Guide 2020 Surface & Panel magazine reached out to leading decorative surfacing companies and asked them to share their latest material advances, designs and services.

6 2

Resource Products

64 Ad Index 66 From the Editor O N T H E C O V E R : Formica corporation expands its woodgrain collection with new species in neutral colors. Tula Oak features a cerused technique, which involves rubbing a contrasting color into wood pores to highlight the grain.

Surface & Panel is published quarterly by 526 Media Group, 151 Kalmus Drive, Ste. E200, Costa Mesa, CA 92626, telephone 714-486-2735.

Patrick Adams, President. All rights reserved. No part of this publication may be reproduced or transmitted in any form, electronic or mechanical without written permission from the publisher. Subscription policy: Individual subscriptions are available, without charge, to manufacturers who engage in panel processing, qualified service providers and suppliers. Publisher reserves the right to reject nonqualified subscribers. One year subscription to non-qualified individuals: U.S. $50, Canada/Mexico $75, all other countries $100, payable in U.S. funds. Single issues are $15, and must be prepaid. 526 Media Group does not assume and hereby disclaims any liability to any person for any loss or damage caused by errors or omissions in the material contained herein, regardless of whether such errors result from negligence, accident, or any other cause whatsoever.

Printed in the U.S.A. Postmaster: Send address changes to Surface & Panel, Jody Bays, 526 Media Group, 151 Kalmus Drive, Ste.E200, Costa Mesa, CA 92626. Please direct all subscription questions to: Surface & Panel, 526 Media Group, 151 Kalmus Drive, Ste.E200, Costa Mesa, CA 92626 or e-mail Jody Bays at info@526mediagroup.com.

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Woodworking Software for CNCs in 2021 and Beyond

BY M A RY LY N N H E ATH

For years, the woodworking industry has been venturing into newly advanced technology in construction methods, materials and, most of all, manufacturing with CNC equipment. From hidden, tool-less fastening, to HDF doors, to bringing 3D designs to reality with CNC technology, at the heart of these advancements is the symbiotic balance of CNC machining technology and manufacturing software.

Today, woodworking manufacturing means having a CNC. Ultimately, the CNC must be able to accept the G-code to bring concept to reality. We will explore some of the best in class software in these categories: 1) Creating woodworking designs; 2) Converting the design to cut-ready CNC code; or 3) Both.

WHEN COMPARING WOODWORKING SOFTWARE, HERE ARE SIX POINTS TO CONSIDER: 1: How is it priced? Is there a monthly fee or a yearly licensing charge? How much is it?

2: What is the expected learning curve? Can you expect to use it the same day you get it, or is there hours, days (weeks) of training required?

3: Does the software offer a library of pre-designed products?

Most software packages offer some pre-engineered products that can be customized to how you build them.

4: How much support is offered? Is the company easily accessible for questions in case you get stuck? Is support an additional charge?

5: Can you create completely new designs in the software? If so, can you get the design into cut-ready code for your CNC? 6: Is the software scalable? Is it scalable in technology? CNC technology and ability is quickly advancing. Will the software adapt in an ever-evolving environment of new methods and materials? Will it assist you with new business demands as your company grows?

We’ll assess these woodworking software packages: KCD Software, Microvellum, vCarve, Cabinet Vision, CabinetPro, CabWriter and Router-CIM. Want to know why these companies are included in this article? Read on.

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KCD Software: (kcdsoftware.com) WHY? Because they have an easy to understand pricing structure, an amazingly short learning curve, and are pre-programmed into progressive 5th generation CNC technology machines. KCD Software offers excellent customer support. Library Comes loaded into 5G CNC equipment free for six months.

PRICE: CNC level pricing is $295 a month after $1,995 set up charge which covers the first three months of service.

LEARNING CURVE: Short/same day. LIBRARY OF PRODUCTS: 300+ SUPPORT OFFERED: Tech support M-F/8:30-5 pm. TUTORIALS: KCDSoftware.com/video-tutorials. New cabinet designs are vast, in that there are so many ways to customize the library.

SCALABILITY: Scalable in technology. Committed to staying current in all cabinet designs and methods of construction includes woodworking business tasks.

Microvellum: (microvellum.com) Microvellum has become a household name in woodworking software, and offers an abundance of scalability in woodworking business tasks. They have very a loyal following in that the software integrates seamlessly with AutoCAD. WHY?

PRICE: Was unable to get a straight answer regarding pricing. You must email a rep to get the free trail and a quote. (Even then they chose not to give me a quote). LEARNING CURVE: Medium/30 days to integrate. LIBRARY OF PRODUCTS: 300+ TRAINING: Help/ support is scheduled from the website and charged hourly. Comes with industry-driven help forum. New designs implemented easily.

SCALABILITY: Offers a variety of scalable functions including cabinet design and business tasks.

vCarve: (vectric.com) WHY? This Vector product offers an incredibly reasonable pricing structure. The software allows completely original creations and designs other than cabinets and rectangles. It offers scalable technology, and is pre-programmed into the latest generation (5th generation) CNC machines.

PRICE: vCarve Pro: $699 one-time charge. LIBRARY OF PRODUCTS: Complete set of 2D designs and layout tools; 150+ designs included, 400 ways to customize each. TECH SUPPORT: Training videos; support@vectric.com. LEARNING CURVE: Short/90 hours free training—no experience necessary. Ideal for new and very intricate designs.

SCALABILITY:

Technology is scalable.

CabinetVision: (cabinetvision.com) WHY? A Hexagon Manufacturing Intelligence product, CabinetVision stays current in technology to continually streamline the business of woodworking. They offer stellar customer service and expertise.

PRICE: Your choice of a customizable CNC solution; monthly subscriptions starting at $275; permanent licenses starting at $10,000. LIBRARY OF PRODUCTS: 300+ LEARNING CURVE: 30 days to implement. TECH SUPPORT: Great support for an additional monthly fee. New Cabinet and furniture Designs.

SCALABILITY: continuous upgrades to technology. Software includes all cabinet business tasks.

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Blum is more than just functional hardware; we are a team of people and services here to support you every step of the way.

Our EASY ASSEMBLY app makes assembling and installing Blum products easier than ever before by providing instruction sheets and videos to show step-bystep directions for every product. With up-to-date information, you will be able to find everything you need whether you are at the shop or out in the field.

Learn more at blum.com/services

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CabinetPro: (www.cabinetpro.com)

CabWriter: (cabwritersoftware.com)

WHY? CabinetPro offers a super flexible, easy-to-digest, pricing structure. This software can scale to almost any cabinet maker’s need.

CabWriter offers total room design. It is incredibly affordable for anyone that wants to be in the industry. This company offers a 50% discount to schools and was created four years ago by the woodworking instructor, Greg Larson of the New England School of Architecture.

PRICE: $2,974 - $8,974 (one time charge). Does not include product libraries. LEARNING CURVE: One-two days to learn. Two hours of training included (lots of tutorial videos); additional support/training may be purchased. Capable of creating original cabinet designs

Scalable in software capability—many choices of functions and cabinet.

WHY?

SCALABILITY:

Scalable in cabinet designing technology.

SCALABILITY:

Router-CIM: (cim-tech.com) WHY? For the true designer or woodworking inventor, Router-CIM allows complex designs created in Autodesk Inventor, SOLIDWORKS or AutoCAD to be cut on any CNC machine.

PRICE: Starting at $7,500 (one time price). Library includes a 40 parametric MDF doors, infinite customization of any AutoCAD drawing. LEARNING CURVE: One-two days to implement. One year of support included.

SCALABILITY:

Offers a variety of scalable features for CNC

optimization.

Some woodworking software companies are not included in this comparison list. This list includes a huge variety of price, support and design needs and will get the woodworker to CNC cut-ready status, even if other software partners are needed to be employed to get there. Most importantly, as CNC technology advances, even to 5th generation and beyond, find software that scales that technology with you. The next advancements are already in the works in CNC abilities and software abilities. The two must meet for woodworkers to reap the benefits. s&p 10

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WHAT TO EXPECT IN THE WORLD OF PRINTERS AND SCANNERS

he world is evolving and there’s no question that technology is at the forefront. But what does that look like for digital printers and scanners? Surface & Panel asked a few experts to weigh in on what they predict for the future. In addition, they shared their own observations on specific trends that are impacting the industry.

“Customers are trying to find ways to differentiate themselves in the market,” said Petra Fetting, marketing services and communications manager for swissQprint. “The possibility to print onto special substrates like glass, acrylics and wood is one approach. Another one is printing varnish to add haptic and visual effects.”

She went on to explain that customers are constantly asking things like, “Do I need to purchase specific equipment to start building additional business with new products?” and “How do I get into the art market and produce textured prints or canvas prints?”

According to Fetting, customization is a huge trend, with businesses, designers, and DIYers wanting to express themselves and see their own designs and images in print. That includes interior décor and wallpapers, glass films, floor graphics etc.—preferably with special effects.

“There’s equipment in the market that enables print service providers to deal with a wide range of media to supply all sorts of customized and enhanced products—and within tight time frames, provided that the supplier also streamlines their workflow accordingly. After all, customers expect a fast turnaround,” she said.

KARIBU BY SWISSQPRINT IS A UV INKJET PRINTER WITH A MAXIMUM PRINT WIDTH OF 133”. UNIQUE FEATURES ENABLE PRINTING ONTO A WIDE RANGE OF MATERIAL, INCLUDING WALLPAPER FOR CUSTOMIZED INTERIOR DESIGN. THE DUAL ROLL OPTION PROCESSES TWO ROLLS UP TO 64” WIDE AT ONCE, HENCE DOUBLING THE OUTPUT.

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MACHINES BY CEFLA ALLOW USERS TO PRINT ON VIRTUALLY ANY SUBSTRATE TO CREATE BEAUTIFUL, ECONOMICAL PRODUCTS. INTEGRATED DIGITAL PRINTING SOLUTIONS COVER A BROAD RANGE OF SECTORS, SUCH AS WOOD, LAMINATES, PLASTIC, FIBER CEMENT, PACKAGING, CERAMIC, FABRIC, WALL LININGS AND GLASS.

Fetting also briefly touched on the continued desire for more eco-friendly products. “As always, there is an increasing demand for “green” products. It’s not uncommon for manufacturers to offer environmental-friendly inks as well as printers that leave a small environmental footprint in terms of energy consumption, maintenance requirements, service life etc.,” she emphasized. “Print service providers that are able to integrate all of these aspects in their business model are bound to be highly successful.”

Marco Belluz, market manager for Cefla North America, highlighted the rising demand of alternative materials. “We are seeing increased activity levels surrounding the decoration of alternative materials such as MDF, cork, plastic, and metal,” he said. “These materials can be digitally printed to mimic other substrates, including wood, stamped concrete, and natural stone. To achieve a more realistic quality, the alternative material can be embossed or debossed using a texturizing technique.”

When it comes to customer demand, expertise and efficiency are of the utmost importance, said David Palmieri, vice president of marketing for CGS ORIS | Americas.

“Doing more with less has definitely been a theme even before the onset of the pandemic,” explained Palmieri. “We specialize in objective color management and production color communication across industries like commercial printing, packaging, sign/display, and we’re definitely

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Jody Wilmes (Cut Ready Product Manager), provides an in-depth look at what it takes to successfully operate each machine, and lists some of the additional expenses and things to consider when shopping for an automated solution for your application.

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Anyone can walk up and run a Cut Center, and if there is anything you don’t understand, it plays a video showing you exactly what to do.

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noticing the rise in digital décor printing. With that, the décor markets are in need of becoming adept at production printing both for manufacturing as well as with their marketing and sampling programs.”

Discussing trends in the industry, Palmieri addressed the recent trade wars and how that’s made an impact. “Coupled with recent trade wars and flux in the global economy, technology is driving onshoring in North America. Specifically, digitally manufactured papers, films and digital direct-to-substrate printing has started to become a reality in North America,” said Palmieri.

He also explained that with a handful of plants already in operation or under construction, and many more in planning, digital décor

manufacturing will bring in dramatic increase in not only the number of design possibilities, but an enlarging of the repeat patterns made possible with this process.

“In addition, the digital texturing enables an Emboss-In-Register (EIR) capability which will bring a digitally produced premium level product available on-demand. For our company, the increase in designs, larger repeat dimension and demand for EIR is seeing a greater demand for not only the Metis scanning technologies we offer, but for our ORIS color management software tools and print production advisory services.”

Looking ahead, there’s no doubt that uncertainty looms. With COVID still among us and industry events continue to take a backseat, industry professionals will need to find create ways to meet customer demand.

“This year has allowed us to participate more than ever in industry design events, and the themes continually discussed have been all about design originality and individualization,” said Palmieri. “We see these trend predictions as continuing to grow for years to come and a great opportunity for our business.

“As VR becomes more realistic with Physically Based Rendering (PBR) technologies, the real Brick and Mortar world will be asking for what previously only existed virtually. The inverse is already true where PBR technologies are enabling hyper realistic visualizations of real-world products in lieu of traditional photography.” s&p

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Theft by Design TOPPAN AMONG DECORATIVE PAPER COMPANIES GETTING SERIOUS ABOUT COMBATTING PIRACY

D

BY SCOTT W. ANGUS

esigns are the creative foundation of the decorative paper industry. Increasingly, however, designs are being copied—stolen, in fact—by unscrupulous overseas furniture manufacturers. Industry insiders call the practice design piracy.

Japan-based Toppan is among the world leaders in decorative papers, and it has had enough of the thievery. Toppan Interamerica, its North American division, has asked the U.S. International Trade Commission to investigate whether Walker Edison Furniture of Utah is selling furniture, cabinets and countertops imported from China that feature Toppan’s Fitzroy Pine design.

According to the complaint, Walker Edison is violating Section 337 of the Tariff Act of 1930—a law that requires the ITC to investigate unfair trade practices—by importing furniture from China that infringes on Toppan’s design.

“Because the similarities between the accused products and the copyrighted work cannot be coincidental, the only logical conclusion is that the accused products’ decorative paper manufacturer had access to the copyrighted work and copied it,” Toppan said in its complaint.

To learn more about the case, design piracy and what can be done to combat the problem, Surface & Panel interviewed Bob Kolar, president and COO of Toppan Interamerica.

s&p: How widespread is design piracy in the decorative paper

industry? Can you identify how much composite furniture on the North American market includes pirated designs? Or what percent of the market?

KOLAR: We don’t know how widespread the piracy is, but we see companies like Walker Edison that seem to be selling large quantities of furniture and profiting from our designs. We filed a lawsuit against Walker Edison because enough is enough. s&p: Has design piracy in North America been increasing and, if

so, how and why? In particular, what role do state-of-the-art scanners and their capabilities play in the growth of piracy?

KOLAR: Piracy seems to be increasing because we see our designs for sale from retailers all over the internet. Digital technology seems to make it easier for unscrupulous printers to steal the designs that Toppan makes so much of an effort to create. s&p: How difficult is it for producers of decorative papers such as

Toppan to identify pirated designs? What tools and methods are available? In the Walker Edison case, you have cited “heavy research and investigation.” What does that entail?

KOLAR: It is not always easy, but we know them when we find them. Toppan’s designs have singular features that creative employees can spot in infringing designs. In the case of Walker Edison, significant investigation was necessary given the dozens of its individual furniture pieces—under different Walker Edison brands—copying our Fitzroy Pine design. s&p: While not used in the Walker Edison investigation,

digital watermarks have been described as a key tool for identifying pirated designs going forward. Describe how they work and how they will help producers reduce or eliminate piracy?

KOLAR: We do not disclose all our processes for protecting/ identifying our copyrighted designs. Digital watermarks are one tool being used by certain companies. In general, digital watermarking changes pixels to create an invisible tag, or watermark, that is imperceptible to the human eye but can readily be identified by a computer. s&p: What remedies or avenues are available to decorative paper

BOB KOLAR, TOPPAN INTERAMERICA'S PRESIDENT AND COO

producers when they believe one of their designs has been pirated? In the Walker Edison case, Toppan filed a complaint with the International Trade Commission. What does Toppan expect the ITC to do? What type of order or punishment do you believe is appropriate for proven offenders?

KOLAR: One thing we have learned is that it is important for creative companies like Toppan to register their works with the United States Copyright Office. Doing so provides us the ability to sue infringers immediately—without waiting CONTINUED ON PAGE 20 ›

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Walker Edison Says Complaint “Lacks Merit” Surface & Panel reached out to Walker Edison for a response to Toppan Interamerica’s infringement complaint. Here is its statement: Toppan Interamerica has brought claims of copyright infringement against Walker Edison based on a decorative paper pattern provided by one of our suppliers. We were surprised by Toppan’s claims and learned about allegations of infringement of this pattern only after we read the complaints.

TOPPAN INTERAMERICA HAS ASKED THE U.S. INTERNATIONAL TRADE COMMISSION TO INVESTIGATE WHETHER WALKER EDISON FURNITURE OF UTAH IS SELLING FURNITURE, CABINETS AND COUNTERTOPS IMPORTED FROM CHINA THAT FEATURE TOPPAN’S FITZROY PINE DESIGN.

Walker Edison believes these claims lack merit and that it has strong arguments in its favor if these proceedings move forward. We nevertheless still hope to resolve this dispute promptly and amicably.

Walker Edison always has respected the intellectual property rights of others, just as we expect others to respect our rights. Accordingly, we are disappointed that Toppan took this course of action instead of first contacting us and alerting us to its concerns.

‹ CONTINUED FROM PAGE 16

to register individual designs—whether in court, in the ITC, or both, as we have done regarding Walker Edison. Regarding the ITC proceeding, we expect that the ITC will determine that the accused Walker Edison furniture infringes Toppan’s copyright and will enter an exclusion order preventing Walker Edison from importing infringing products. We also seek damages from the parallel action we filed in U.S. District Court to recover damages that Toppan has suffered and to recover any profits that Walker Edison has enjoyed through its sales of infringing products. s&p: In the Walker Edison case, the furniture suspected of

featuring pirated designs was imported from China. Do you see design piracy mostly with imported goods? Or is it a problem with domestically made products, as well?

KOLAR: In our experience, imported goods seem to make up all of the infringing products. Unscrupulous printers overseas don’t seem to want to invest the resources required to make original designs so they steal ours. s&p: Do you believe furniture companies that import products

with stolen designs are aware of the piracy? For those that are not, how can retailers educate themselves and take precautions to ensure they are not importing furniture with pirated designs?

KOLAR: We believe that at least some of furniture companies are aware of the piracy. We believe that some furniture companies often turn a blind eye to the probability that their printed wood grain designs infringe because they cost less.

Printers that simply steal Toppan’s designs, for example, do not bear the same costs that Toppan and other creative printers do. We have explained our concerns to some retailers and directly asked them not to deal in stolen designs. Perhaps once they realize that they can be liable for selling infringing products, they will change their ways. s&p 18

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What’s In Your Office?

T

BY S&P STAFF

he right hardware makes all the difference when it comes to convenience and overall function. As the average workspace continues to change, manufacturers are developing solutions to ensure employees have a comfortable and safe experience at work. And with the pandemic still very much at the forefront, designers and manufacturers are not only keeping a close eye on what’s in demand, they’re also forced to keep up with evolving regulations.

Large companies will have to beef up their current strategies, offer flexibility and make their employees’ health, safety and well-being their top priority. In addition, they’ll need to rethink their office space to meet new health and safety considerations by practicing social distancing and investing in products that will keep the virus from entering their workforces.

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ANTI-MICROBIAL SOLUTIONS “We’re never going to stop seeing the promotion of anti-microbial surfaces and safe workspaces,” said Billy Peele, marketing director for Mockett. “It’s the new normal. Businesses can promote safe workspaces and commercial spaces with multiple users and shared users by offering a safer new anti-microbial finish alternative on touch surfaces.” Mockett has just recently designed its latest product offering, DP3 Tab Pulls, with antimicrobial coating on both Satin Chrome and Satin Nickel finishes.

Peele also explained that with the right hardware, it shouldn’t have to be difficult for businesses to make these adjustments and many can start with simple ways like panel partitions and configurable solutions for privacy screens that don’t need to be bolted down or installed into the furniture.

“Panels that can be easily relocated as needed for special projects will be most beneficial. They’re also great for open dining areas where party sizes fluctuate, or anywhere where privacy screens are needed,” he added.

An impressive array of anti-microbial materials are being specified to ensure the post-COVID hospitality experience remains a safe— and healthy—one, according to MatchLine Design Group’s Sarah Bell. “This includes both silver, copper and brass—which have a long history as antimicrobials, evidenced by Greek, Egyptian, and Roman accounts. Designers are trying to find unique and efficient methods to refresh spaces that don’t ‘break the bank.’”

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ERGONOMIC WORKSPACES While most of the solutions have revolved around safety protocols and sanitary guidelines, one simple suggestion is to create a softer side by bringing in the comforts of home and flexibility through products and design.

“Adding residential-inspired products can help reduce stress and anxiety from transitioning back to the office, as well as promote productivity during these pressured times of uncertainty. Incorporating tactile textures, materials and accessories, as well as multi-sensory elements, can be more inviting, while evoking a sense of ease and normality,” said Gina Maruschak, communications director for design firm Luxxbox.

An attractive office environment with flexible and ergonomic workplaces play a big part when it comes to a company’s competitiveness according to Felicitas Wolter, marketing manager for Hettich. “Power adjustable desks that give employees the choice of working either sitting down or standing up play a crucial part believe it or not.”

“You want products that leave no margin of doubt with design flexibility in furniture making and the greatest possible stability for the user. Having the flexibility of working, either sitting down or standing up, is good for your health and boosts work productivity. Desks with a power-assisted height adjustment capability that can easily be set to any chosen height at the press of a button are ideal,” she added.

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HIGH-TRAFFIC WORKPLACES Understandably, there’s a huge focus on solutions for high-traffic areas. Many essential businesses have already adopted such procedures, but as more companies start to bring employees back to work, manufacturers will focus on producing products that limit the spread of bacteria in high-traffic areas.

MOCKETT'S DP3 TAB PULLS, WITH ANTIMICROBIAL COATING IS AVAILABLE IN SATIN CHROME AND SATIN NICKEL FINISHES.

“An impressive array of anti-microbial materials are being specified to ensure the post-COVID hospitality experience remains a safe— and healthy—one. This includes both silver, copper and brass.”

SARAH BELL, MATCHLINE DESIGN GROUP

“Automation and touchless technology are the next major focus areas for research and development in the hardware industry, especially with the onset of the COVID-19 pandemic,” said Qianyan Cheng, INOX co-founder and Vice President of Product Development. “Most electrified commercial mortise locks still require touching the door lever to release the latch and open and close the door itself. The goal is to eliminate this and provide a key solution towards a truly touchless door control system.”

Even thinking beyond the office, companies will need to consider all areas of use. That includes shared public restrooms and kitchen spaces. “Key protocols we’ve been focusing on include occupancy limits, signage or ‘signaling,’ queuing, door entry and active use of restroom fixtures and hardware,” said Lee Pasteris, NCIDQ, design director and principal at Gensler.

OVERALL CONVENIENCE During a time of uncertainty and constant change, one thing that will stay the same is the desire for convenience and easy maintenance. “People need the sense of convenience now more than ever, especially the folks who are working from home,” said Austin Snyder, marketing director for Blum. “They want easy maintenance and comfort.

Things like soft pull-out drawers and mix-andmatch shelving that suits each user’s individual needs goes a long way,” he added. “Sometimes little things go a long way.”

Hardware that connects swift and easy is another vital trend, according to INOX’s Kathy Swanson. “People want faster installation. They want fewer parts. Workers across the globe are setting up shop at home, many without help, and they need relatively maintenance free hardware products,” she added Companies are putting health at the forefront and coming up with new products and solutions that will cater to any style of office space now, whether it’s a communal or home office.

Indubitably, the workplace will never quite be the same again. s&p

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O

(AND OTHER COVID LIES)

ne day this past week, Lisa Ritchie, our VP of Recruiting and Talent Selection, and I were on a video call. She was having a rough day and needed to vent about something non-work related—managing the virtual schooling of her children due to COVID school closures.

“You know,” she said, “I’m perfectly fine going along and going along and then one day, Bam! I hit an emotional wall. Do you know what I mean?” she asked.

Yes, I absolutely do know what she means. I too have hit emotional walls over the past few months, sometimes over something very upsetting and important such as the COVID death of someone I’ve known my whole life, and sometimes over something trivial, such as the lack of paper towels in the grocery store. And I’ve fielded many calls from clients who have hit their own emotional walls.

What I’m learning is that as the global health pandemic lingers on in its insidious way, our resiliency is challenged in unexpected and sudden ways. Our ability to handle adversity is occasionally compromised. And unfortunately, our moments of poor emotional

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I’m FINE!

intelligence are unpredictable and inconsistent. And it seems that no one is immune to these emotional gyrations.

This is a very real workplace challenge that many business owners and managers are facing these days. When talking with your employees, it’s important to let them know that they may be experiencing unpredictable ups and downs. Feel free to share your own emotional struggles so that others know it is normal to experience feelings like frustration, sadness, and anger. It helps to know none of us are alone in our feelings. Fortunately, there are things you can do to help.

To manage those feelings, here are some steps to improve emotional intelligence: STEP 1—SELF AWARENESS: Often times, we don’t realize our emotions have hijacked us until we’re in a full-blown state of fight, flight, or freeze. We may find ourselves lashing out at others, or freezing from anxiety or fear. These are indications that our brain has been stimulated by a stress signal and stress hormones like histamines, cortisol, and epinephrine are flooding our bodies. Chances are, however, that before you were in an extreme emotional state, your body

Q&A: was sending you signals that you were feeling fear or anxiety or sadness or anger. Start paying attention to your body. For me, I feel stress as butterflies in my stomach. I find myself clenching my fists or clenching my jaw when I’m angry. I feel frustration in my shoulders and head. Most of the time, I feel these emotions in my body before I have identified my emotion or why I’m feeling it.

The most important element of managing your emotions is to notice that you’re having an emotion. For the next few days, try to pay attention to the signals your body is sending you indicating that you are having an emotional reaction to something around you. Listen to your body.

STEP 2—SELF REGULATION: While being aware that you are in an emotional state is a critical part of improving emotional intelligence, it’s not enough to help you manage stress. The second most important step is to do the things that you know calm you. Ask yourself, “Why am I stressed?

Why am I feeling this way?” Simply asking yourself those questions will force your brain to redirect the stimulus from your amygdala (the primitive part of your brain responsible for releasing those nasty fight, flight, or freeze hormones) to your higher cortex (the part of your brain responsible for cognitive thought). Once you’ve had a chance to think about the fact that you are in an emotional state, try to identify ways to self soothe and calm yourself down. Some common techniques include: • Taking deep breaths • Going for a walk • Meditating • Listening to calming music • Looking at artifacts of beloved people or places, such as pictures, artwork, rocks, shells, pottery • Exercising • Spending time with friends • Spending time alone • Redirecting thoughts through the use of a mantra or soothing saying

FFCRA & Employer Hardship Exemption

Q: We have an account manager who has had to take the Emergency Paid Family Leave to be with her child whose school is virtual this fall. Do we have to hold her position open for when she returns? We have 17 employees and need someone in that role.

A. If your employee is taking the Emergency Paid Family Leave, as part of the Families First Corona Virus Response Act (FFCRA), she is eligible for 2/3 of pay (up to $200/day) for 10 weeks. This leave can be taken intermittently. The law requires that her job be protected while on leave— meaning her position or a similar position at similar pay, benefits, and duties, are available to her upon her return.

Employers with fewer than 25 employees can claim hardship if offering leave and protecting the job would create a significant financial or operational hardship. A hardship can only be claimed if, despite reasonable efforts by the employer to restore the employee, restoration was not possible because the position no longer exists because of economic or operating conditions affecting employment and due to COVID-19 related reasons. Employers wishing to claim the hardship exemption to the FFCRA leave requirement are advised to seek appropriate counsel to ensure their conditions would satisfy the hardship exemption. Moreover, an employer who claims a hardship must make reasonable efforts to contact the employee if an equivalent position later becomes available. This obligation extends up to one year after the person’s leave concluded or one year following a 12-week period after the person’s leave began, whichever is earlier.

CONTINUED ON PAGE 26 ›

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STEP 3—PRACTICE GRATITUDE AND GRACE: It is said that the brain cannot process fear and gratitude or anger and gratitude at the same time. This is why, in times of stress and uncertainty, so many therapists and counselors recommend keeping a gratitude diary. A gratitude diary is a record kept every day of the three to five things you are grateful for. I don’t personally keep a diary because, well, I’m not disciplined enough, but I do know that being grateful is critical to my own mental health and happiness and has been for years. You can be grateful for something small, like securing a perfect parking spot, or for something big, like the love of a dear friend or one’s children’s good health. Whatever it is, that gratitude brings health and emotional healing.

Grace is equally important. It is a kindness that you can show to others, whether they have earned that kindness or not, and it is a kindness you can give to yourself, particularly when you find yourself feeling guilty, insecure, or in a state of self-loathing. There is no point in treating others with grace if you fail to do so for yourself. The more self-love you can show yourself, the greater the capacity you will have to love others.

Finally, as we all work to manage the occasional emotional storms during this difficult time, I wanted to share a special prayer that I practice which I learned during my training as a Reiki healing practitioner.

I hope it brings you comfort in the days and months ahead. s&p

Reiki Prayer Just for today, I will not worry Just for today, I will not be angry Just for today, I will be grateful for my blessings Just for today, I will work honestly And Just for today, I will be kind to every living thing (including myself).

CLAUDIA ST. JOHN, SPHR, SHRM-SCP President – Affinity HR Group, Inc contact@affinityhrgroup.com

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There are many things you can do to calm your emotions. The important thing here is to start your calming techniques as soon as you feel your body responding to a stress signal. If you wait too long, your amygdala will pump those hormones into your body, and they are likely to hijack your emotions for up to 8 hours. So the faster you can recognize and redirect your emotions, the faster you will be able to move on from them.

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Outside Salespeople BECOME Obsolete?

HAVE

BY DAVE K AHLE

THIS WEEK, one of my clients asked me this: “Are outside salespeople obsolete?” He is the CEO of a distributor who specializes in automation equipment. He had just lost three field salespeople and was thinking about replacing them. “What kind of person should I look for,” he asked, “in light of the recent and radical changes in the economy?”

While his need for a solution was urgent, the question he asked is one that every B2B sales leader should be asking in the next few months.

For generations, outside salespeople thrived on face-to-face relationships. Their approach to the job was to get in the car and go see people. The world is full of businesses who have grown on that sales model.

For the last couple of decades, however, there has been a trend to enhance the role of the inside salesperson to complement and, in some cases, supplant that of the outside salesperson. Leading companies have been involved in slowly making these changes for some time. And, while the trend has been to move authority and accountability from outside to in, very few companies saw that as an all-ornothing strategy. It was generally seen as an incremental approach, and almost no one considered that the function of the outside salesperson might be done away with completely.

Until recently. The COVID lockdown has turned the world of outside salespeople upside down. All at once, field salespeople found themselves locked out of their customer’s building. They couldn’t see their customers face-to-face. Those who were resourceful fell back on the phone and embraced video technology to attempt to stay in contact with their customers. They discovered that they needed to acquire an almost entirely new skillset, with new rules and new processes.

We stepped into the gap with a webinar entitled “How to sell to customers when you can’t visit them” which we provided free to our clients to help with that transition.

Now, the shock is over, and the new reality is settling on the world of B2B sales like a fog rolling in from the ocean. The new reality contains these elements: 28

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• Both sides of the sale—salespeople on the vendor side and purchasing people on the customer side—have discovered that phone and video technology is far more efficient that face-to-face live visits. The economics of the equation are unassailable. The typical outside sales call costs a company somewhere between $150 – $300 per call. Whereas the typical inside, proactive phone call costs a fraction of that: +/- $5 per call.

• A decades-long trend has just accelerated. There has been a trend for purchasers to make decisions on the bases of internet information without a live sales visit. Fifteen years ago, for example, one survey reported that 70% of surveyed purchasers said they would rather have a good catalogue and knowledgeable inside contact than a traditional outside salesperson. That tendency has been around of a long time, but now it has been given a figurative shot of steroids.

• A certain percentage of purchasers are going to insist on remote technology use by their vendor’s salesperson, as a means of adding efficiencies to the buying process in two ways: (1) In the reduction of time spent during a sales call and (2) Reduction of time spent by communicating with fewer sales people.

• In remote technology (phone and video) the initiator of the call must be far more organized and on point than what was traditionally expected in a live sales call. While it was always a practice of the best to be organized and prepared for a sales call, in many industries the salespeople could “wing it” and use their “thinking on their feet skills” to finesse a sales call with little preparation.

Those days are done.

Add all this up and you’ve got to ask, “Is the traditional role of the outside salesperson obsolete?”

While I don’t claim to have a special insight into the future, I have worked with B2B sales forces and selling organizations for 30+ years.

I have an informed opinion. Here’s my view.

CONTINUED ON PAGE 16 ›

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Is the traditional role of the outside salesperson obsolete?

In some industries, yes. In other’s less so. Here are three variables that will make the difference.

THREE VARIABLES 1. SIZE OF THE PURCHASE. Specifically, where the purchase is a big-ticket item, the chances of the purchaser making that decision without a live relationship with the seller is less likely. Where the purchase decision is smaller, the likelihood of a salesperson-less decision is far greater.

Let me give you an example. I’ve done a lot of work in the woodworking equipment industry. I’ve worked with dozens of companies who sold sophisticated equipment that cut and drilled desktops, for example, and cost the purchaser hundreds of thousands of dollars. A manufacturer considering a $500,000 equipment purchase is going to continue to want to see and know—face-to-face—the person from whom he is considering buying.

On the other hand, if he is buying a $50 band saw blade by the dozen, he will have no interest in spending time with a visiting salesperson.

The issue here is the size of the purchase decision. For example, a manufacturer may decide to use a $2.00 component. But, if he signs a contract for one million of those over a two-year period, the buying decision is formidable.

2. INTRICACY OF THE SALES PROCESS. Where the sales process is involved and complex, the role of the live outside salesperson will continue to be required. Where the sales process is simple and straightforward, field salespeople will not be necessary.

So, take for example, an automotive manufacture deciding on the vendor for a couple of components to a new automobile. Lots of engineers must sign off on the deal, as do multiple levels of purchasing people. It is an involved, heavily hands-on buying process. While the cost of the individual item may be pennies, the risk of making a mistake is huge, and purchasers reduce the risk with multiple layers of buying requirements.

3. SOPHISTICATION OF THE CUSTOMER. This one works in the opposite direction. Where the customer is sophisticated the likelihood of them utilizing a vendor’s field salesperson is less likely. Where the customer is less sophisticated, the likelihood of a field salesperson being a necessary part of the buying decision is enhanced.

The bottom line is this: There are very few absolute answers. It is a matter of degree. The degree to which your field sales force is obsolete depends on your customers.

So, if your customer is relatively unsophisticated, your product is relatively expensive, and your sales process more involved, your outside salespeople will probably only feel some pressure to do more of their work—rather than all of it—remotely.

If, however, your customer is relatively sophisticated, your product relatively inexpensive, and your sales process simpler, your traditional outside salespeople are probably obsolete.

A CAVEAT Most of the discussion above assumes a prior relationship with your customers. In other words, most of them know of you and you know most of them. What about the circumstances where you must regularly acquire new customers? This throws a monkey wrench into the works.

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While all the three criteria mentioned above remain operational, the difficulty of the sales task is multiplied when you must sell to people who don’t know you.

Whereas before you could rely on field salespeople to prospect and create relationships, that is less likely to happen in the new environment. This can be huge—a make or break challenge for many companies who relied on the proactive field salesperson to unearth new customers. The companies that successfully meet this challenge will understand that they must develop a new approach to customer acquisition.

They’ll need to re-think customer acquisition and develop systems which make heavy use of electronic communications, borrowing from the models developed in many of the B2C sales models. It will no longer be the individual’s responsibility to acquire new customers. Instead, the newly designed system will do it.

Where does this leave sales leaders? Honestly, it is one of the biggest challenges of your career. You will not survive if you defend the status quo in the face of transformational change in your industry.

Allowing a change-resistant sales force to influence your approach will be a ticket to market irrelevance. It is time to step up and lead.

Here’s a recommended game plan: 1. Analyze your selling situation in light of your customers. What do they want from vendors like you?

2. Based on that information, envision a tentative role for the outside salesperson. You may find that they should become hybrid combinations of inside and outside sales: spending four days a week working remotely from a home office, for example, and one day actually seeing people who want to see them. You may find that a good percentage of the customers can be efficiently serviced by a competent inside salesperson. You may find that some may need to transition 100% from outside to inside, while others will not adjust to the new selling requirements.

3. Create a new set of expectations for the salespeople. Whereas before you might have expected 20 sales calls a week, now you may expect 20 per half day!

4. Train them in the new skills and competencies they’ll need to survive and thrive and meet your expectations. A lot of salespeople will need to be more organized, better prepared, and more disciplined, to name a few of the competencies they’ll need to acquire.

5. Measure your progress, understanding that you may have missed the mark and must make significant changes to some of the new things you just put into place. Flexibility informed by objective measurements will be the key. Keep a close eye on the salespeople who are transitioning from one role to another. Many may not make the transition. The sooner you can uncover that and fix it, the better for both you and the salesperson involved.

SUMMARY For 20 years, when asked about the future of the outside salesperson, I always replied, “Fewer and better.” That future scenario is here.

The question of the role of the outside salesperson may present you with the biggest challenge of your career. It is time to lead in ways that you may never had before. The future is yours to create. s&p Dave Kahle is an author, consultant and speaker who has presented in 47 states and 11 countries, improved the performance of thousands of B2B salespeople, and authored 12 books (www.davekahle.com)

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JOHN'S DAUGHTER, SARAH LANGE, PICTURED WITH HER HUSBAND, TRENT AND THEIR SONS, ASHER AND ZEKE.

C Turning Right

when Everyone Else is Turning Left

JOHN AUFDERHAAR | PUBLISHER SURFACE & PANEL MAGAZINE JOHN@BEDFORDFALLSMEDIA.COM

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OVID-19 will eventually be conquered. We have two promising vaccines ready to roll out, even as we face a tough flu season ahead of us. It is a dangerous pandemic and we must take precautions and be vigilant. But we also should not let the mainstream media be content to scare us, stoke our fears or drive us to the confines of the basement to hibernate for the winter.

Do you want to succumb to fear? The two most powerful motivators in this world are “fear” and “desire.” Fear tightens and constricts and keeps us from achieving goals. Desire moves us forward with confidence to achieve goals that are worthy of us.

Fear is a reaction. Courage is a choice. As we look forward as Americans, what do we want to be, fearful or courageous?

I’m dedicating this column to those I have great respect and admiration for, my courageous children. But I can only tell a story about one of them given the space I have here.

My eldest daughter, Sarah, built two spectacular ECCO/AVEDA salons from scratch. She currently employs more than 30 people. While COVID was running wild, she told me she was expanding by renting additional space. I asked why she would do that when everyone else was pulling back or shutting down? She said, “I need to take care of my customers and must adhere to all safety measures and social distancing. For that, I need more space.”

That was in March. In May, she said, “renting an additional small space just isn’t going to be enough. I am going to build a new salon, our largest yet.”

I told her that no one was building retail space. “Don’t care, Dad,” she said.

“I’m doing it for my employees and for the new ones I’m going to hire.”

“But what about the pandemic?” I asked. She replied, “it’s either going to go away, or we are going to have to live with it. Regardless, I’m turning right when everyone else is turning left.”

She immediately met with the architect and design team—who were delighted and shocked that anyone would be building now—and gave them a six-month window to create and build the new salon. The $350,000 build-out was completed with great efficiency. The grand opening was Nov. 1.

The space for the new salon is in Verona, Wisconsin, between EPIC software and one of the largest and advanced high schools in the country. There are 10 commercial spaces in the Market #5 commercial development. ECCO Salon has the prime location. The other nine spaces remain empty. ECCO opened to great fanfare and was featured in the business section of the Wisconsin State Journal and Madison’s In Business magazine.

I don’t think I would have the courage to make such a bold move. It would be easier to cut back, batten down the hatches and ride out the storm. I asked Sarah, “what is it that causes you to do things like this?” To which she replied, “Dad, aren’t you the one who told me that fortune is ally to the brave? I’ve never forgotten that.

I just choose not to be afraid.”

It’s easy for me to say it, but to live up to it is another matter. In Sarah’s case, courage is her choice. I could not be prouder.

How do we tie this into the panel processing industry? For the third time, Sarah purchased retail store fixtures for AVEDA products, custom-made stylist stations, and commercial cabinets and counters--all made from composite panel products and decorative surfaces, both HPL and TFL. I constantly rave about this industry I love. Sarah remembered that, too.

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Staying in the Game INDUSTRY EVENTS WORK TO STAY AFLOAT AS PANDEMIC LINGERS

T

BY S&P STAFF

he year continues to bring uncertainty and event organizers are doing their best to try and keep professionals connected. While officials have transitioned most events to virtual-only, others are doing everything they can to bring people together while adhering to state guidelines. “I think it’s been pretty obvious that the digital shows do not make up for the in-person meetings,” said Frank Talbert, owner and operator of Talbert Designs. “I will say that it’s helped my travel budget immensely, but attendance for these virtual shows has definitely gone down and it’s I really think it’s because people need that face-to-face connection. It’s the idea of jumping on a plane and traveling to a big city where you get to spend time with people who share the same passion as you do,” he added.

“I will admit though, I’ve talked to a few colleagues who think virtual shows are here to stay, thanks to the convenience of attending from your home or office. I don’t see them going away anytime soon.

If anything, it will be an added option when things go back to somewhat normal.”

The National Association of Homebuilders, organizers of the International Builders Show and the Kitchen and Bath Industry Show, recently announced that the popular event will be virtual-only in light of the pandemic. Registration for IBS opened Monday, November 2, and NAHB has vowed to provide the same resources in a robust

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virtual experience, just like the original event that was scheduled for February in Orlando, FL. Attendees will have access to 70+ educational sessions and access to IBS and KBIS exhibitors, networking events and demos.

The International Woodworking Fair was one of the first events to announce it would transition to digital-only. IWF Connect was a five-day event that took place October 26-30 and featured daily primetime keynotes, 400+ exhibitors and over 3,500 registrants. The show also offered original programming, IWF Connect Primetime, with presentations each morning by leaders from high-profile brands in the woodworking and design universe.

Bill Harman, vice president of product management at DeWalt Power Tools, kicked off day one, with Cordless Solutions—Solving Woodworker Programs through Technology Advancements. Harman shared common woodworking problems and the new solutions.

There were also presentations by Sherwin-Williams who led a keynote titled “The Rhythm of Color,” and by Canon Solutions America on discovering new opportunities through digital printing.

There were a few event organizers that took precautions to still carry on with live shows. Officials had to make sure that the event abided by all health guidelines, which meant having proper sanitation procedures and making sure all attendees and exhibitors wore a face covering.

Cefla North America, Inc., supplier of finishing, decoration and digital printing solutions, hosted its inaugural open house event, known as “CeflaLive Charlotte,” in its state-of-the-art Finishing LAB Oct. 14-15, 2020. The event was positioned to provide woodworking professionals with educational opportunities featuring live demonstrations and breakout sessions across the spectrum of finishing technologies, as well as one-on-one access to 15 exhibiting industry suppliers.

“Attendance exceeded expectations, attracting participants from all regions of the U.S., to learn about the latest tools, techniques, and technologies that can automate their finishing process,” the company announced. “The event turnout gave us a positive outlook for what’s to come for the woodworking industry.”

Safety was still a priority and a concern, as the team developed a plan that kept all guests safe and confident during the event. Prior to

CEFLA NORTH AMERICA, INC. HOSTED ITS INAUGURAL OPEN HOUSE EVENT, KNOWN AS “CEFLALIVE CHARLOTTE,” IN ITS STATE-OF-THE-ART FINISHING LAB OCTOBER 14-15, 2020.

OPPOSITE PAGE:

BELOW: ATTENDEES CATCH UP AFTER SIX MONTHS OF CANCELLED EVENTS AT WOODWORKING FAIR MIDWEST IN BORDEN, IN.

SHOW-GOERS SAFELY WALKED CEFLALIVE’S SHOW FLOOR AS THEY NETWORKED AND SAMPLED PRODUCTS. THERMWOOD PREPARED SEVERAL VIDEO DEMONSTRATIONS INCLUDING ONE OF ITS CUTREADY SYSTEM.

entry, all attendees underwent a wellness check and were required to wear a mask. Social distancing signage was placed throughout the facility as a reminder to all participants. Lunch and espresso bar areas were offered but monitored.

When officials of IWF announced the show would transition to virtual-only, a select few woodworking equipment suppliers banded together over the summer to create an open-house event for its customers in a central Midwest location.

Two hundred exhibitors and attendees from 12 states showed up in Borden, IN., in August to attend the free event which featured new product demos, a mini tradeshow floor, and sold out receptions.

Still, the show had to keep COVID regulations in mind and had protocols in place. Organizers offered a SAFE WFM package for exhibitors to purchase that featured COVID screenings and surface sanitizing. Temperatures were taken before entering the event and each attendee and exhibitor was required to provide information about their current health status to a show official upon entering.

“We had 60 days to put this show together,” said Joe Leugers Jr., general manager for JKL Machinery. “So I would say considering that, it was a great turnout.” Leugers explained that although it was last minute, it was worth it because everyone sold something.

A silver lining in all the chaos might be new discoveries, as Kirsti Nelson, director of marketing and communications at Vecoplan, noted that 70% of attendees said they’d like the show to happen each year and were pleased with the products and services.

“This was an experiment. We didn’t know what to expect. The pandemic has forced us to learn new solutions in so many ways,” she said.

Nelson served on the event steering committee and managed the show’s marketing. In a post-show survey, “over 85% of exhibitors stated they were satisfied with the quality of attendees. We may not have had huge groups of people inundate us, but that’s a pretty impressive satisfaction rating considering this was a first-time event,” she explained.

“It’s a hard time right now. We’re experiencing things this country has never experienced before. But now could be the time to rise up and look for ways to make it work. Who knows, we could discover a whole trove of resources we never thought we had.” s&p SURFACE & PANEL • Q4 2020

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Driven by Innovation Surface & Panel sat down with Heiko Sieling, COO of manufacturer Eastern Millwork, Jersey City, N.J. Specializing in commercial woodwork in Manhattan and neighboring cities, Sieling talked about how the company is rising above the competition and using automation and technology as its driving force.

How has automation shifted your company?

For us to be competitive, we have to find ways to improve our efficiency. Most of our competitors buy their products from overseas or operate within the U.S. in areas where labor rates are lower or unions are not as prevalent. The only way to compete with those guys is by automating the processes and that’s what we do in order to stay in business.

We began implementing RFID in our shipping strategy so now, when we load our trucks, we no longer have to scan our products. Products are delivered faster and more efficiently. We are able to track and account for the products and shipments using GPS geo-fences.

What sort of trends are you noticing when it comes to healthcare facilities?

With materials, a big trend is soft touch or traceless. It’s really the future of laminates. We’ve got a number of hospital projects lined up for next year and we’re seeing that everybody wants those laminates. One reason is because of the antimicrobial properties, but I think another reason is really just the look and feel of the product. They’re much warmer, with a velvet-like finish. Additionally, the surface looks more akin to having been painted versus a traditional plastic surface.

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CONTINUED ON PAGE 38 ›

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Another trend I’m seeing with our high-end clients is hospitals that really don’t look like hospitals anymore. Waiting and reception areas, at least in the projects we work on in Manhattan, look more like hotels. They have the same finishes and the same high level of detail. It’s not your standard hospital where you have plastic laminate cabinets and it feels cold. The patient rooms look like hotel rooms. I think walking into a space where you feel comfortable is so helpful for patient experience.

Architectural fashion is always evolving, but another trend I’m seeing when it comes to materials is the demand for oak and walnut, and woods with white pigment. The oaks and walnuts are very earthy and neutral and can be used to aesthetically warm a space.

Something we’ve also been noticing now is the fact that New York is starting to go non-union. We’re a union company, so it’s a big challgenge, with more and more non-union companies coming into the market. With their labor rates lower, we’re competing with someone who pays half the wages.

N.Y construction has been a predominantly union industry in the past and the change is a trend that we’ve really noticed and have kept our eye on over the last few years.

CONTINUED ON PAGE 40 ›

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What’s your strategy to address the shutdown and closure of theaters?

What do you see for the future?

Obviously things are so uncertain right now. Clients and their architects have to rethink their projects.

There’s no question that it could really impact us, and that’s why our strategy has always been to be diverse in our offerings. This allows EMI’s success to deviate from any one struggling area of work, in this instance, theaters. We don’t just do theaters; we specialize in high-volume projects and complicated 3D work as well. We do hospitals, lobbies, museums, and offices, so even though we’re not doing theaters right now, we’re still busy with other projects and don’t anticipate as large an impact to those types of projects.

How do you see the office world changing?

Things will change big time here in Manhattan and other big cities where large, open offices or bullpens were the norm. Open office spaces where desks are side-by-side will definitely be rethought and people will look to segmented and allocated spaces. That’s why a lot of employees here are still working from home and there seems to be no sign of that changing. An open office plan allowed architects a lot of flexibility with a space but the CONTINUED ON PAGE 42 ›

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concept of almost universally shared spaces lost some appeal for obvious reasons.

We have a few big-size office building jobs coming up and now it’s all about customization and providing more privacy.

How important are surface and finishing partnerships to you?

Extremely important. Especially for us because we had a lot of specific needs when it came to buying our machines. For our finishing department we don’t have a lot of space. We‘re in an area where’s it’s very expesinve to have a building so we needed to find something that would work within our footprint but that also gives us the throughput that we were looking for.

In addition to partnering with companies like Wilsonart and Formica, Eastern Millwork was able to work with Bürkle to customize machinery to great effect. The company has been utilizing Bürkle’s Spray Coating Machine (SCPL-M 1600) and the UV Dryer (UV 1600).

“That’s why you want to work with someone who can design something to your needs, and not just sell you a machine they‘ve got on the shelf. If you don’t have the right partners in place, you will never be able to rise above your competitors.” s&p

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All Eyes on Solid Surfacing MERGING SAFETY AND DESIGN WITH LOW-MAINTENANCE SURFACE SOLUTIONS

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ith COVID-19 still a big concern, there's been a focus on solid surfaces and the ability to combat the spread of bacteria, especially for high-traffic areas. Surfaces that are seamless and nonporous but don’t compromise the overall design are more in demand than ever before.

“Designers are requesting more complex, monochromatic tones and optical solids, providing versatile and on-trend surfacing solutions for high-traffic spaces,” said Renee Hytry Derrington, managing principal at Formica North American Design.

The company recently launched Everform Solid Surface to meet new demands from architects and designers such as acrylic solid surfacing designs. The line is seamless and made from natural mineral fiber and binding resins.

“It’s all about seamless, solid surfaces right now. It’s the future, especially for hospital design,” said Heiko Heisling, marketing director at Eastern Millwork. “We have several hospital projects planned for 2021 and it’s something more customers are asking for mainly because it’s known to be highly durable and can withstand rigorous cleaning methods several times a day,” he said.

There’s been a huge demand for more minimalist designs in subtle patterns and monochromatic tones for both broad commercial and residential use, according to Derrington, who emphasized

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that although high-traffic areas are the biggest concern, the overall design should not be compromised.

The company even held focus groups for its updated line of Laminate Woodgrains with commercial and furniture designers across the United States. The goal was to identify the most usable wood visuals and what’s truly in demand.

The selections that consistently met their needs were neutral colors with lighter-toned options to complement Scandinavian designs, as well as more choices in ash, elm, oak and walnut.

“Designers were seeking more neutral colors and tonal variations of whites, lights, naturals, grays and true browns. These new woodgrain designs enhance feelings of warmth, comfort and familiarity – all while providing a durable and easily cleanable alternative to real wood surfaces in hardworking spaces like hospitals, classrooms and office settings,” Derrington said.

Many will argue that these types of laminates meet macro commercial design trends in nature and natural materials, giving designers a complete, on-trend and usable woodgrain palette for modern commercial spaces. s&p

A SURFACE LIKE EVERFORM IS BENEFICIAL, MAINLY DUE TO ITS VERSATILITY. IT CAN BE USED HORIZONTALLY AND VERTICALLY FOR A WIDE RANGE OF APPLICATIONS AND CAN FUSE TO THE COUNTERTOP, CREATING ONE SEAMLESS UNIT. INSPIRED BY TRENDS SUCH AS TERRAZZO, MICROSCALE AND PATTERNS IN SUBTLE, WASHED TONES, THE NEW DESIGNS RANGE FROM SLEEK AND MONOCHROMATIC TO SOFT AND ETHEREAL.

SURFACE & PANEL • Q4 2020

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A Focus on Finishing STILES’ LATEST WEBINAR ON FINISHING SPOTLIGHTS INNOVATION

W

eek four of the Stiles Manufacturing Solution Series kicked off Surface Technologies Week by honing in on three primary surface applications—sanding, laminating and finishing.

Brian Stiles, sales engineer for Stiles explained, “as I’m talking to my customers, I hear certain themes that come up again and again, and one of them is consistency with their results. The other one is flexibility. They need to be able to move from one job to the next seamlessly. Labor is also a huge topic right now in trying to reduce the amount of labor that goes into this process and utilize that skilled labor in other areas of the facility. It all starts with having a conversation with your customers and understanding what their needs are.”

Effect sanding is really increasing in popularity, especially when it comes to achieving vintage looks, according to Stiles. “We can utilize existing technology in certain machines to provide a vintage

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look, a textured look, or even a rough sawn look.”

When it comes to laminating, Ken McFadden, Stiles product manager, explained that the company has many different offerings, but it’s really focusing on 3D lamination right now, “because that’s where we’re seeing the most activity,” he said.

“It primarily started in the early 80s’ for kitchen cabinet doors and drawer fronts, and it was available in very limited colors, but today it’s really turned into some awesome-looking stuff, and the print quality has really come a long way,” said McFadden.

“Though it’s still very popular with kitchen cabinets, we’re seeing it in retail with now as well—store fixtures, office furniture tops, and institutional furniture such as schools,” he added.

Both Stiles and McFadden agreed that as they’re out talking to customers, they’re seeing the product show up more in other industries, “closets is another big one,” Stiles said.

“We can utilize existing technology in certain machines to provide a vintage look, a textured look, or even a rough sawn look.”

Much like sanding and lamination, Stiles emphasized that adding automation in the finishing process can really be a benefit for customers which is why more pros are switching over from manual. “It gives them consistency that you just don’t get with hand spray and it also has a bigtime benefit. You’re talking about a couple hours verses a couple of days.”

There are various reasons why scalable solutions exist today, especially for smaller shops.

“The goal for any business, especially small, is to grow, said Stiles product specialist Doug Mounts.

“Automation will help with that. It allows a customer to grow at their own pace.”

McFadden also emphasized that although not every customer wants to be a high-production, high-automated facility, there can be many different types of solutions that allow the customer to grow at their own pace.

“Over the course of time, technology has really become affordable for a small shop,” said McFadden. “In the old days, it was only the larger shops that could implement this kind of technology. The scale on the small level just did not allow the investment to do certain types of operations and grow like they can today.” s&p

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Surface Design Guide

2020

The 2020 Surface Design Guide is a showcase of the design trends and technologies that are shaping the industry. Surface & Panel magazine reached out to leading decorative surfacing companies and asked them to share their latest material advances, designs and services.

The guide is intended to inform fabricators and specifiers of the best possible solutions and recourses available to them. 2020 has brought a realization that even in a challenging year, manufacturers are coming up with new innovations that will change the way designers tackle a project. From 3D laminates to TFL and decorative surfaces with breathtaking hues, the Surface Design Guides is a handy resource for specifiers and fabricators across the globe.

Arauco ARAUCO’s Prism TFL collection is curated to lend creative balance to the designer’s palette with comfortable yet fresh colors, earthy and rustic elements, and bold textures that add a sense of holistic wellness to the spaces where we live and work.

Seven authentic woodgrains and four compelling yet tranquil solids launched in 2020, add dynamic to any space without being overpowering.

Pictured: WF457 Castanho na.arauco.com

Arclin Arborite Arborite’s Artisan Walnut high pressure laminate collection features the elegant straight grain of walnut that makes this classic wood a well-respected standard. Elevated by the application of the new registered embossed AW (Artisan Walnut) finish, our laminates carry texture that exactly matches the design for unprecedented fidelity. www.arborite.com

Classic colorations, dramatic style.

Arclin’s Noce Moscato decor is apt metaphor for the company’s approach to design: standard bearers to meet the market plus eye-catching creations that are both versatile and design-forward. Our curated Harvest Collection draws inspiration from around the world, incorporating traditional and modern interpretations for virtually every application. www.arclintfl.com

CONTINUED ON PAGE 50 ›

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Elevate your space with AXIA Flexible Surface System

is designed to transform walls, columns, ceilings, elevator cab interiors and any other surface you want to revitalize.

AXIA can also be used under countertops to add a finishing design touch to “Buy Online Pick-Up in Store� areas, hotel registration counters or bars.

For more information about AXIA by Stylmark, please visit stylmark.com/axia-flexible-surfacesystem Send inquires to AXIA@Stylmark.com

Surface Design Guide 2020

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DACKOR Bierson Imagine the possibilities, the look of tiles without all the messy setup.

Introducing an exclusive innovative product! Bierson Corporation creates a tile look by CNC machining patterns onto a lightweight material. The tiles can be created in a variety of patterned designs: subway, brick, chevron, hexagon, herringbone, basketweave, linear, modular, Moroccan lattice or any custom design. Surface options include high gloss, luxe, matte, stone, marble, cement, metal, and more. NSF certified options are also available.

Featuring Perfect Touch Steel Gray, this new super matte design is part of DACKOR’s Perfect Touch collection, smooth to the touch without leaving any traces thanks to its anti-fingerprint technology. Perfect Touch is an impressive, super matte-durable laminate with high quality feel and superior performance ideal for the residential kitchen and custom closets markets. Available in over 10 colors for 3D and 2D for 5-piece doors. Yet another addition to our 270+ stock color collection. www.dackor.com

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Sentrel by Design Imaging

Cleaf Riga texture is inspired by the parallel lines found in architecture and nature. The alternation of the negative and positive pace expresses three-dimensionality.

In combination with the solid colors, it reveals its contemporary personality.

The product is available as faced panel, laminate and edge. www.cleaf.it

Sentrel is a unique, multi-layered composite material developed to meet the demand for a permanent and maintenance-free alternative to natural stone and marble in wet-wall bathroom applications. Sampled from actual stone slabs, Sentrel provides a flawless, high-resolution visual reproduction of natural granites, travertines, and marbles in a variety of patterns and colors. www.sentrelproducts.com

CONTINUED ON PAGE 52 ›

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Surface Design Guide 2020

‹ CONTINUED FROM PAGE 50

DVUV UVDURAPRESS™ is a patent pending highspeed flatline process for finishing engineered wood panels with UV cured powder coating.

UVDURAPRESS replaces laminates and paints used to finish Oriented Strand Board, Particle Board, and Medium Density Fiber Board. It is 100% solid, fast, cost effective, and durable—all with a small carbon footprint.

The finishing system is scalable for full sheet panel mill finishing or cut-to-size factory finishing with a single coat. www.DVUV.com

Egger Egger’s first North American collection delivers trend-forward decorative surfaces to the market.

The new Eggers Decorative Collection includes 96 high-quality innovative designs and authentic, embossed-in-register textures. The company’s thermally fused laminate (TFL) boards are manufactured in the United States and are guaranteed to match their laminates and edge banding. www.egger.com/edc

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Formica Formica Corporation introduces its 2021 Specialty Collection with more than 35 versatile new patterns across three durable surfacing lines. From highly usable woodgrain and terrazzo patterns to warm metals and soft, ethereal looks, these designs bring new opportunities to enhance today’s commercial spaces. www.formica.com/specialty

Surface Design Guide 2020

Genesis Solid Surface Components Genesis’ custom fabrication allows for gloss or matte finishes, cut-to-size shapes and thermoforming.

Solid Surface material provides a beautiful seamless and durable surface helping reduce maintenance and holds up to the most stringent cleaning requirements.

Genesis’ comprehensive HPL, 3DL and Solid Surface programs enable a single, dependable source for work surfaces, counter-tops and furniture components. www.genesisproductsinc.com

Impress Rooms are brought to life by the colours, materials and fabrics that dress them.

Warm wooden tones, striking natural stone elements, fantasy decors, graphic designs and solid colours lend them their personal character. Our high-quality decorative paper–featuring protected designs that we have developed and manufactured using the proven rotogravure printing technique– become the wood based products that form the “faces” of furniture, flooring and other elements within the room. www.impress.biz

Interprint A domestic alternative to oak and ash, Stillview Elm by Interprint balances movement and serenity: Elm’s natural character of full cathedrals and wide quarters are harmonized by the current Nordic/Japanese trend of light colorways and warm neutrals. Stillview Elm’s consistent, veneer-based layout ensures compatibility across a broad range of residential and office settings. www.interprint.com

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CONTINUED ON PAGE 54 ›

Surface Design Guide 2020

‹ CONTINUED FROM PAGE 53

JB Cutting

Northern Contours

Inspired by the divine and driven by craftsmanship, Michigan-based JB Cutting specializes in made-to-order finished MDF-core components that are complementary to store fixtures, healthcare furnishing environments, residential kitchens and baths, and home organization. Primarily a wood fabricating operation with CNC, edge banding and membrane pressing capabilities, JB Cutting is a one stop shop to bring your next project to life.

SuperMatte 3D Laminate components feature seamless faces and edges with a silky-soft feel.

A safe and durable option for cabinet doors, floating shelves, trim moulding, and panels, SuperMatte 3DL is non-porous, easy to clean, and can be disinfected with a bleach solution.

Now offering 20+ color options, including trending shades of green and blue.

(Sage SuperMatte shown)

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Mirlux MIRLUX Premium Panel is an affordable, modern panel made from PET #1 plastic with an MDF core. Choose from luxurious high gloss or super matte textures in seven on-trend colors. Sustainable, water-resistant, hygienic, low maintenance, durable, and with a super scratch-resistant coating, MIRLUX is a sleek and stylish solution. www.mirluxpanel.com

“Designing the future

together

”

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With our many years of experience, technical know how and design expertise, Surteco provides more than a product; we provide a comprehensive solution.

Surteco is a leading, full service provider of inspiring designs, surfaces and edges.

“We create. We innovate” it’s not just our motto, it defines us.

Surface Design Guide 2020

Olon Panel Processing

PÜRDECO™ is the laminated panel division at Olon using PUR glue technology forpanels available in Canada & the U.S. Olon’s commitment to specialty panel design and quality is second-to-none. Stock collections such as VelourTouch™, GlossTouch™ and Essentials include Ultra-Matte, High Gloss and Satin Painted finishes.

PÜRDECO™ laminated panels compliment other components available at Olon.

Farmhouse Planks is part of Panel Processing’s new Farmhouse Collection of Melamine papers.

Farmhouse style is known for its warmth and simplicity, characterized by well-worn pieces.

Chipped paint exposing a piece’s texture and worn woodgrains are well regarded. Our new Melamine papers will give you that rustic, farmhouse feel.

www.olon.com

www.panel.com

OMNOVA

OMNOVA’s surf(x)® 3D Laminate stone designs provide a durable and affordable alternative to natural materials and solid surfaces. Featuring exceptional performance and cleanability, these stone designs are intended for use on countertops, bathroom vanities and in mud and laundry rooms and offer a value-engineered solution coupled with unmatched realism to nature. Featured here: surf(x)® 3D Laminate in Arabesque Crystal www.omnova.com/laminates CONTINUED ON PAGE 56 ›

Surface Design Guide 2020

‹ CONTINUED FROM PAGE 55

Purchem

Premiere Eurocase Premier EuroCase specializes in high-quality panel lamination for cabinetry, custom components, and our cut-to-size door program. We now offer over 55 finishes between our Reflekt high gloss, UltraMatte, Ion, Roücke HD and Roücke TFL product lines, including a popular new Navy in Reflekt and UltraMatte. All PE products are stocked on-site with a 5-day lead time and no minimum orders. www.premiereurocase.com

NEW SilentTouch Anti-fingerprint decor paper.

• Melamine-free elastic decor paper for direct pressing over MDF, HDF, TFL + HPL.

• Press and ship, NO GLUE NEEDED. Use any embossing film or press plate.

• We treat your standard solid color or printed decor papers.

• Your panels will look and feel like natural wood. Easy to clean olio-phobic surface.

• Soft-touch + High Impact + EasyGlide+ Matte, Gloss, or Multi-Gloss SilentTouch décor, the new standard for panel surfaces. Patented. www.purchem.com

Surface Design Guide 2020

Rehau With deeply grounding tones of Trench Coat, Gaslit Alley, Olive Detour, Midnight Dash and After Dark, RAUVISIO noir monotonic matte surface transports the imagination and senses to the mysterious world of film noir. In this modern kitchen design, elegant slab-style cabinets in RAUVISIO noir™ After Dark serve as a bold, light-absorbing foundation for whatever design statements are to come.

with extra hygiene protection

without extra hygiene protection

Schattdecor Schattdecor is offering IMPREGNATED SURFACES with hygiene protection to its product line. Together with specially selected additive suppliers, the company is also able to offer the line (Decolay Classic, Decolay Real and Teclay Overlay) in an antibacterial and/or antimicrobial version, thus providing your products with additional hygiene protection.

www.na.rehau.com/noir

Antibacterial and/or antimicrobial surfaces inhibit the formation and growth of bacteria and harmful micro-organisms. They reduce the formation of odors, and provide additional hygiene protection. This hygiene effect is particularly suitable for frequently touched surfaces, both in private areas, such as kitchens and bathrooms, and in public areas, such as shops or restaurants. www.schattdecor.us

SSI North America Radiance 1D & 2D PET High Gloss and Super Matte film is an environmentally friendly material with fantastic depth of color and a mirror like finish. Designed for flat lamination, profile wrapping and miter folding, it is ideally suited for kitchen cabinet, store fixture and architectural millwork applications. Available in Solid colors, Woodgrains, and Clear PET formats. www.ssinorthamerica.com

Riken New to the Riken collection, we are proud to introduce our 15+ designs: Ancient Marble 2, Parlor, Nordic, Sandune, Grace Kai, and Gemstone series. www.riken-usa.com CONTINUED ON PAGE 58 ›

impress.biz SURFACE & PANEL • Q4 2020

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Surface Design Guide 2020

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Surteco Newly created by Surteco, the linear lines of Strings Attached evoke a sense of soothing calm. Fine, multi toned fibers are woven to create a fresh linen design full of fluidity and depth. The overall structure allows for a wide palette of colors. www.na.surteco.com

Synergy Thermal Foils

StevensWood

Our new generation of Hard Coated PET laminates are on the forefront of trending decorative surfaces with an excellent scratch, stain and UV resistance. Utilizing the latest in cutting edge technology, we have transformed one of the most common plastics into a leading decorative surface that is easy to maintain with superior durability. Our PVC-free laminates are designed for flat lamination, profile wrapping and miter-folding. They can be used in a wide range of environments including kitchen cabinets, bathrooms, wall paneling, office cabinets, home furniture, custom closets, store fixtures and displays and many more.

The newest shining star in the StevensWood collections is Ashland! Tailored for the residential kitchen and custom closet markets, Ashland celebrates the heart of home and hospitality.

Harmonious greys and tranquil white, industrial concretes, refined textiles and cozy woodgrains invite you to sit and stay a while. Distinctive textures are thoughtfully paired with nine fresh color offerings.

StevensWood is changing the world of surfaces! www.stevens-wood.com

www.synergythermofoils.com

Featuring Perfect Touch Steel Gray, this new super matte design is part of DACKOR’s Perfect Touch collection, smooth to the touch without leaving any traces thanks to its anti-fingerprint technology. Perfect Touch is an impressive, super matte-durable laminate with high quality feel and superior performance ideal for the residential kitchen and custom closets markets. Available in over 10 colors for 3D and 2D for 5-piece doors. Yet another addition to our 270 + stock color collection.

www.dackor.com (407) 654-5013

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Tafisa Tafisa Canada, has launched LUMMIA, a new collection of lacquered panels based on superior technology, which consists of the implementation of a superior lacquering technology on decorative panels never seen before in America. While this technology exists in Europe, Tafisa has chosen to invest time, effort and money to import this know-how in order to reach technological and decorative heights superior to the current North American offerings. www.tafisa.com

Surface Design Guide 2020

Timber Products Timber Products is excited to re-introduce RhinoCoat prefinished panels with a twist; our panels are now treated with a silver-ion preservative formulated to mitigate the growth of certain microorganisms (bacteria/fungus) to protect the structural integrity of the panels. Users should still always clean this product thoroughly before and after each use. They are available in any size up to 4’x10’ with a variety of hardwood veneer species and core material options. www.timberproducts.com

Toppan Interamerica G-Effect Finishes by Toppan Interamerica are specially developed as a product for the next generation.

By selecting a finish using Toppan’s G-Effect technology, pre-coated paper simulates the look and feel of real wood while also providing technical solutions for moisture and wear resistance.

Toppan introduces Hermosa Oak, an organically aged and sun-drenched woodgrain. Paired with Toppan’s woven Seagrass design, this charming combination fits well into soft, Scandinavian trends as well as more rustic, industrial styles. www.tia.toppan.com

Ultrapan ULTRA X High Gloss Metallic hard coated acrylic (HCA) is elegance at its best. Our new generation of hard coated metallic acrylics continue to meet the needs of current design trends world wide, with their unmistakable surface quality, excellent gloss effect and unique depth of gloss. ULTRA -X (HCA) Metallics are environmentally friendly, have excellent scratch and scour resistance.

Increased UV and chemical resistance.

This exceptional high gloss level finishes come with a surface protection film and required no polishing after removal. ULTRA X High gloss metallic surfaces are the ideal selection for radiant interiors, kitchens, commercial fixtures in sophisticated retail and hospitality environments. www.ultrapan.net CONTINUED ON PAGE 60

Professional Grade Finishing and Racking Equipment

Proudly Made in the USA

Professional Grade Finishing and Racking Equipment Proudly Made In The USA

CONTACT: Michael Cell: (920) 585-0230 Stacey Cell: (920) 422-5031 Michael@FastRackEquipment.com www.FastRackEquipment.com

Follow us on:

“The Solution For Finishing Doors & More!”

Mixing Lab

“We offer an extensive line of finishing & racking equipment along with a complete line of spray booths” SURFACE & PANEL • Q4 2020

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Surface Design Guide 2020

‹ CONTINUED FROM PAGE 59

Uniboard ® Omnia, Uniboard’s newest addition to the most extensive family of exclusive textures in North America, is crafted to display a fine surface micro texture and low sheen. These two qualities lend versatility and a feeling of augmented reality to multiple décors. www.uniboard.com

Upper Canada Forest Products

and Sierra Forest Products Garnica, distributed by Upper Canada and Sierra Forest Products, challenges the ordinary by exploring the limits of perfection to engineer the finest plywood for the most demanding clients. Their lightweight panels are notable for an array of exceptional properties including consistent quality, stability, and machinability. Outstanding finishes bring added value to the Garnica products, ensuring seamless integration on any project. www.ucfp.com • www.sierrafp.com

SOPHISTICATE YOUR PROJECTS WITH GRANITES AND STONES THE POSSIBILITIES ARE ENDLESS

Wilsonart Inspired by nature, the luxurious and dimensional woodtextured surfaces in the 2020 High Pressure Laminate Collection— “Nature/Nurture” by WilsonArt—help cultivate a sense of place in commercial spaces. Exceptional engineering and the available range of woodgrain finishes, updated colors, and rich new textures expand the possibilities for endless coordination potential with Wilsonart’s ecosystem of products, from other HPL designs to Wilsonart Solid Surface and Wilsonart Quartz. www.wilsonart.com

STORMY BLACK

GRANITE COLLECTION NOW OFFERING 15+ NEW DESIGNS

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laminated panels

Introducing PÜRDECO™ the laminated panel division at Olon Industries using PUR glue technology for panels available in Canada & the USA. Find out more about our stock collections such as VelourTouchTM, GlossTouchTM and Essentials including Ultra-Matte, High Gloss and Satin Painted finishes through your local sales representative or on www.olon.com.

1-800-387-2319 • olon.com

Resource Ligno-Scanner SDM moisture meter Lignomat manufactures a unique pinless dual-depth moisture meter for panel products. The selectable measuring depth allows measuring panels of different thicknesses and materials. With the Ligno-Scanner SDM moisture meter, different layers of materials within the same board are measured. The meter can be easily set to measure cementitious panels or panels made from wood or laminates.

LIGNOMAT.COM

GOT 3DL?

FROM GLUING TO TRIMMING, SMARTECH HAS YOU COVERED.

Dura|Rack Drying Rack

Temperature Strips

Easy|Axis Turntable

Quick|Trim

Steady|Mix 2 part mixer Steinbach Membranes

Versa|Trim

Info@SmartechOnline.com www.SmartechOnline.com 704 362 1922

2020 —

RESOURCE

PRODUCTS

LEGRABOX drawer systems LEGRABOX drawer systems by Blum allow for a functional space without sacrificing style. Offered in multiple colors, these metal systems offer beautiful, slim sides and allow you to add your own fronts to further customize your look, giving you a variety of design options throughout the home.

BLUM.COM

ShopBot PRSalpha with Automatic Tool Changer Increase your CNC productivity without adding additional manpower. With an ATC, your ShopBot PRSalpha CNC becomes a full machining center allowing you to rough cut, carve, drill, and finish pass without having to handle material or bits in-between operations. Take full advantage of the efficiency that digital fabrication technology provides with a ShopBot PRSalpha with ATC. SHOPBOTTOOLS.COM

SURFACE & PANEL • Q4 2020

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A D V E R T I S E R S

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aacc

American Adhesive Coatings LLC 978.688.7400 www.aacchotmelts.com

42

Miltec 410.604.2900 www.miltec.com

14

Bainbridge Manufacturing 509.745.9555 www.bainbridgemfg.com

15

MIRLUX Premium Panel 541.228.9757 www.mirluxpanel.com

9

Blum 704.827.1345 www.blum.com

39

Burkle 714.379.5090 www.burkleamerica.com

67

52

AMERICAN ADHESIVE COATINGS COMPANY

65

NBMDA 888.747.7862 www.nbmda.org www.distributorconvention.org

61

Canon 800.842.4534 www.csa.canon.com

Olon 800.387.2319 www.olon.com

27

Omnova Solutions 866.332.5226 www.omnova.com

43

CGS Oris 612.870.0061 www.cgsoris.com

53

Panel Processing 800.433.7142 www.panel.com

58

Dackor 407.654.5013 www.dackor.com

5

Purchem 519.754.1678 www.purchem.com

23

Doug Mockett & Company 800.523.1269 www.mockett.com

60

Riken 248.513.3511 www.riken-usa.com

45

DVUV 216.741.5511 www.dvuv.com

19

Salice 800.222.9652 www.saliceamerica.com

63

Evergreen Engineering 888.484.4771 www.evergreenengineering.com

21

Sentrel Bath Systems 801.655.5230 www.sentrelproducts.com

59

Fast Rack Equipment LLC 920.585.0230 www.fastrackequipment.com

26

Shopbot 888.680.4466 www.shopbottools.com

68

Formica 800.367.6422 www.formica.com

62

Smartech 704.362.1922 www.smartechonline.com

11

Franklin International 800.877.4583 www.franklinadhesivesandpolymers.com

49

Stylmark 800.328.2495 www.stylmark.com

41

Genesis Products 877.266.8292 www.genesisproductsinc.com

54

Surteco 905.759.1074 na.surteco.com

31

Grass 336.996.4041 www.grassusa.com

2

swissQprint 224.802.2770 www.swissqprint.com

17

Hexion 888.443.9466 www.hexion.com

56

Tafisa Canada 877.882.3472 www.tafisa.ca

57

Impress 215.6217259 www.impress.biz

13

Thermwood 800.533.69001 www.thermwood.com

40

King Plastic 800.780.5502 www.kingplastic.com

29

Timber Products Company 800.547.9520 www.timberproducts.com

55

Kings Mountain International 704.739.4227 www.kmiinc.net

50

Transformad +34 93 840 00 66 www.transformad.com

33

51

Maine DECD 207.624.7448 www.maine.gov/decd/home

Ultrapan 754.702.2632 www.ultrapan.net

37

Uniboard 800.263.5240 www.uniboard.com

7

Valinge +46 0 42 23 78 15 www.threespine.com

25

Venjakob Nutro 905.951.9966 www.venjakob-nutro.com

38

Vortex 800.355.7708 www.vortextool.com

47

Wagner Meters 888.266.8073 www.wagnermeters.com

Safety Mat Systems (NSD) & Safety Light Curtains for Machine Guarding

Scan me

VERY DURABLE • VARIETY OF SHAPES & SIZES • MADE IN USA

412-262-3950 • www.pinnaclesystems.com • sales@pinnaclesystems.com

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North American Building Material Distribution Association Connects the Most Innovative and Strategic Wholesale Distributors NBMDA members ... n

Include the leading wholesale distributors and their supplier partners

n

Operate from 800+ distribution centers located throughout the U.S. and Canada

n

Distribute specialty building materials for interiors including wood panels, surfacing materials, cabinet hardware, finishes and related woodworking production supplies.

n

Serve a customer base comprised of independent building material, and kitchen and bath dealer as well as firms that serve production companies involved in cabinetry, architectural woodwork, stock woodwork, store fixtures, solid surface fabricating, plastics fabricating, general and specialty woodworking industries.

NBMDA provides ... n

Facilitated opportunities to strengthen trading partner relationships

n

Education and training across the spectrum of distribution management topics

n

Insights into the leading trends and best practices that impact distributor productivity and profitability

n

Benchmarking to allow distributors insight into how they compare to industry averages and the industry’s top distributors

www.nbmda.org

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SPONSORED BY:

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M

The Bright Side I experienced my first digital tradeshow this month and I have to say, it was a stark reminder of the current state of our country—and the world.

As I made my way towards each “booth,” it seemed as though everyone had the same feeling about this new—and hopefully temporary—transition.

But what I also took away from the experience is something I’ve found pretty fascinating, and that’s the humanization of it all. There’s something about seeing a high-profile CEO/President run a team meeting, but also be a parent. We know they have lives outside of their profession, but now we’re actually seeing it. There’s something about having a raw conversation with a client about how much you miss seeing each other and how some of us may have taken “the good old days” for granted. If you really

“For me, it’s seeing the industry do everything it can to stay connected, and in that, we’re learning new things about each other, things we may not have learned otherwise.”

think about it, you could argue that the pandemic has brought us all closer, but perhaps in a different way.

One of the marketing directors I “met” with at this virtual tradeshow said it perfectly: “Some of the folks I’m meeting with are people I’ve met with at tradeshows for years. And now it’s almost like I’m being invited into their homes. For some, their families, their pets, their personal lives, are on full display and it’s actually kind of cool to see a side of them I’ve never seen before.”

There has been a lot of talk about the pandemic and new solutions.

You’ll read all about it throughout the issue and it’s pretty obvious that anti-microbial surfaces and social distancing are everyday terms for us now. When I first started working with Surface & Panel, 3DL was primarily discussed around just healthcare facilities, and now, we’re seeing it everywhere, for obvious reasons.

With regulations constantly changing, it’s hard to say what the new normal looks like. But what I’ve come to learn is that every situation has a bright side. For me, it’s seeing the industry do everything it can to stay connected, and in that, we’re learning new things about each other, things we may not have learned otherwise. And if that’s not enough of a bright side, at least we’ll all be experts in Zoom when this is over. Here’s to hoping that we can all find the bright side during this time of uncertainty.

Stephanie Ornelas, Editor

STEPHANIE ORNELAS | EDITOR | SURFACE & PANEL MAGAZINE | SORNELAS@525MEDIAGROUP.COM | 714-486-2735 66

SURFACEANDPANEL.COM